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The sgENGAGE Podcast

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Business
Non-Profit
Government
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Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.Formerly called the Raise & Engage Podcast.

Read more

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.Formerly called the Raise & Engage Podcast.

iTunes Ratings

64 Ratings
Average Ratings
42
21
0
1
0

Informative and engaging

By L3415 - Sep 13 2019
Read more
Informative and engaging materials/conversations for non profits.

Good podcast

By sarah1344 - Mar 25 2019
Read more
Great content, I always come away from listening to it with takeaways

iTunes Ratings

64 Ratings
Average Ratings
42
21
0
1
0

Informative and engaging

By L3415 - Sep 13 2019
Read more
Informative and engaging materials/conversations for non profits.

Good podcast

By sarah1344 - Mar 25 2019
Read more
Great content, I always come away from listening to it with takeaways
Cover image of The sgENGAGE Podcast

The sgENGAGE Podcast

Latest release on Jan 23, 2020

Read more

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.Formerly called the Raise & Engage Podcast.

Rank #1: Episode 43: What the Heck Is Happening in Digital Marketing

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In the nonprofit sector, digital engagement and fundraising is a hot topic. But are donors and activists on the same page as organizations when it comes to digital engagement and giving online? Are nonprofits taking the right steps to engage them digitally? Do nonprofits understand what metrics matter online?

To answer these questions and more, Steve’s guest today is Carie Lewis Carlson, of CLC Consulting and formerly of the Humane Society of the United States. Listen in to hear Steve and Carie discus what’s happening in digital marketing today.

 Topics Discussed in This Episode: 

  • The similarities between consumer behavior and donor behavior
  • Whether donors distinguish between online giving and offline giving
  • How resource availability and leadership can affect the ability of nonprofits to appeal to donors with digital marketing
  • The importance of being willing to try new things and learn from them, even if they don’t work out
  • How to wean off vanity metrics and focus on more useful types of metrics
  • The importance of developing a strong content strategy 

Resources: 

Carie Lewis Carlson

CLC Consulting

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“I think that our constituents and our customers are actually way more advanced than we are. Technology can’t keep up with them.”

“You’re going to come out better in the end, no matter if you fail or succeed, because you’re going to learn from those mistakes.”

“Everybody’s on social, but they don’t know why.”

Feb 01 2018

30mins

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Rank #2: Episode 40: How to Be a Good Manager and Still Rock Your Goals

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On today’s podcast episode, we are talking about how to be a manager, a badass coach, and a fundraiser all at the same time. My guest today, is the Fund Diva Kishshana Palmer. She is the founder of Kishshana & Co. Today, she shares how to be a manager and coach while achieving her mission of helping fund raising organizations grow.

Topics discussed this episode:

  • The importance of management and people skills
  • Making sure your people have the tools for success
  • Being strategic and creating clear goals and vision
  • Bouncing ideas and helping to create a roadmap
  • Generational differences and defining roles and responsibilities
  • Time management and allowing space to manage and fund raise

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

Kishshana on Instagram

Kishshana on Twitter @FundDiva

Kishshana & Co

Kishshana on Facebook

Quotes:

“When my team does well, I do well as a manager.” Kishshana Palmer

“I try to find what my team needs to see and hear to succeed and then enable them.” Kishshana Palmer

“As a manager, you have to be able to have balance and set expectations early on.” Kishshana Palmer

Sep 05 2017

26mins

Play

Rank #3: Episode 105: Going from Donor Engagement to Donor Action

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On The sgENGAGE Podcast, we’ve talked about the importance of engaging supporters in the mission and the work that social good organizations are doing. But what’s the best way to get supporters to move beyond engagement, to connection and even taking direct action? Have we been thinking about the data wrong all along? 

Today’s guest is Shana Masterson, a Principal Business Analyst at Blackbaud and peer-to-peer fundraising expert. Listen in to hear her talk with host Steve MacLaughlin about why it’s time to pay more attention to Gen X (and what will happen if you don’t), what the emerging trends are in peer-to-peer fundraising, and how new ways of fundraising are encouraging more donors to get involved.

Topics Discussed in This Episode:

  • Why it’s important to pay attention to Generation X, and the risks that organizations take by not engaging them
  • Factors to consider beyond generation when reaching out to potential donors
  • Emerging trends and technology in peer-to-peer fundraising
  • Different ways supporters are choosing to fundraise for charitable organizations
  • How to engage with independent fundraisers
  • How new ways of fundraising are encouraging more donors to give in novel ways
  • The emerging importance of understanding analytics for engaging peer-to-peer fundraisers

Resources:

Shana Masterson

Article: Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Webinar: The Peer-to-Peer Fundraising Revolution: DIY Fundraising and More

Quotes:

“Gen X, who has been remarkably ignored for a long period of time, is actually a group of Americans who are poised to become what we’re saying is the next big thing for philanthropy.”

“There are all sorts of behaviors that we really need to start looking at to form the picture of what are the clusters of the population that we need to look at and how can we segment them and market and communicate with them in a way that’s going to resonate most.” 

“Twitch, I think the last numbers that I saw, gamers have raised over 110 million dollars for charity. Doing what they love and watching what they love and are able to actually fundraise as a result of doing things like gaming marathons and challenges around their gaming.”

Jul 11 2019

29mins

Play

Rank #4: Episode 123: Aligning Business Strategy and Purpose

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Companies are under increasing pressure to be socially conscious, if not socially active. But what’s the best way to do this authentically? How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? 

In today’s interview with Sarah Chapman, Director of Corporate Responsibility and Sustainability at Deloitte Canada, we discuss how businesses and organizations are following the trend of being more socially active. Listen in to hear Sarah talks with host Rachel Hutchisson about how Deloitte Canada has increasingly incorporated purpose into their strategy, and her advice for how other companies can do the same.

Topics Discussed in This Episode:

  • How Deloitte Canada is reacting to the trend of businesses being socially conscious and active
  • What Deloitte Canada is seeing across companies it works with in its Corporate Purpose practice, and how it’s advising them to incorporate purpose
  • Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded
  • Impacts that Sarah is particularly proud of
  • Advice for companies that want to align purpose with business strategy

Resources:

Sarah Chapman

Webinar: The Evolution of CSR: How to Align Your Charity with Corporate Initiatives

Quotes: 

“At the end of the day, what it’s really about is standing for something and proving it in everything you say and do.” –Sarah Chapman

“What I’m actually advising clients now is taking a more center of the business approach.”

“Don’t wait for the perfect moments. Go and sort of get some quick wins.”

Nov 21 2019

17mins

Play

Rank #5: Episode 125: How Dorri McWhorter Future-Proofed the YWCA Metropolitan Chicago

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Long standing social good organizations have developed foundational fundraising and engagement methods that have provided for them for decades or more. As technology continues to shrink the world, increasing competition and changing the way we communicate with one another, how can business principles and skills help bring historically traditional nonprofits and other social good organizations into the future? 

Dorri McWhorter, president and CEO of the YWCA Metropolitan Chicago, joined host Rachel Hutchisson to discuss how she modernized the organization and is bringing it to new levels of success. Listen in to hear about Dorri’s work, combining business skillsets with a nonprofit, and understanding the value of a cause. 

Topics Discussed in This Episode:

  • How Dorri modernized the YWCA Metropolitan Chicago
  • Balancing a business approach in the nonprofit sector
  • Importance of revenue in nonprofits
  • Understanding and communicating the ultimate value of your organization and cause
  • Advice for social good leaders looking to future-proof their organizations

Resources:

Dorri McWhorter

Quotes: 

“How can we get to the problems and just start solving them?”

“It just so happens that we have this wonderful tax status that allows us to look at the business differently.”

“A business solves problems and we solve problems too, we just don’t frame it like that.”

Dec 12 2019

15mins

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Rank #6: Episode 121: How Save the Children is Evolving to Meet New Demands

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As a 100-year-old organization, Save the Children is one of the most well-known nonprofits in the world. But as with any longstanding organization, they have needed to balance tradition with evolving to meet new challenges and needs.

This episode of the sgENGAGE Podcast, recorded live at bbcon 2019, features a conversation between Catherine LaCour, chief marketing officer at Blackbaud, and Janti Soeripto, COO & president of Save the Children U.S.. Listen in to learn about how Save the Children U.S., as a long-established organization, is adjusting to changing expectations and new challenges to keep their brand relevant while remaining effective and true to their mission. Janti has provides great insight about how their engagement strategy has evolved and how technology is helping them achieve their mission.

Topics Discussed in This Episode: 

  • Staying true and relevant to brand and mission in a changing environment
  • How engagement strategy evolves in response to new expectations
  • Leading with storytelling
  • Strategies for offering an increased response with fewer resources
  • Approaches for more effectively engaging donors
  • How technology helps Save the Children in their mission
  • What collaboration looks like for Save the Children

Resources:

 Janti Soeripto

Watch Janti speak at bbcon with the bbcon 2019 virtual pass.See Janti's presentation at bbcon with the bbcon 2019 virtual pass.

Quotes: 

“The relationships with local communities in the countries where we work, that is the most critical part of really getting sustainable change. And that takes decades to build it.”

“We really need to meet people where they are.”

“We need people to be really engaged and we need people to fight for the rights that we hold dear.”

Nov 07 2019

10mins

Play

Rank #7: Episode 120: Current Trends in Grassroots Advocacy

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How has grassroots advocacy changed in the past few years? And what are the current grassroots advocacy trends that your organization should be leveraging to have greater success?

Today’s episode, recorded at bbcon 2019, features Jeb Ory, co-founder and CEO at Phone2Action and Zach Ragbourn, director of digital communications at National Parks Conservation Association. Listen in to hear Jeb and Zach speak with host Steve MacLaughlin about how to influence legislators, how digital advances have changed advocacy, and how to think about youth advocacy.  

Topics Discussed in This Episode:

  • Changes in the grassroots advocacy space in the past few years
  • What influences legislators from an advocacy standpoint
  • Strengths of storytelling and personalization 
  • How digital has changed advocacy
  • How to think about youth advocacy
  • How to make advocacy and communication sustainable

Resources:

Jeb Ory

Zach Ragbourn

Modern Advocacy Requires Modern Tools

Quotes:  

“It’s now common and acceptable for people to share what they feel about issues online, on social media.” –Jeb Ory

“We’re turning a corner toward greater personalization and a greater need for emotional storytelling, both to and from advocates, to move the needle.” –Zach Ragbourn

“What it all comes down to is listening, honestly.” –Zach Ragbourn

Oct 31 2019

18mins

Play

Rank #8: Episode 81: Lean Principles for Social Good

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Social good organizations and private companies have many differences, but they also have many things in common and can benefit from some of the same strategies. Lean principles are being used more and more often among startups and tech companies, and social good organizations are alsolso seeing the value of these principles: thinking big, starting small, and seeking impact.

In today’s episode, Steve MacLaughlin talks with our guest Ann Mei Chang, author of the book Lean Impact: HJow to Innovate for Radically Greater Social Good, about how some of these lean principles are being implemented in social good organizations. Listen in to hear what she has to say about transitioning to using lean principles, getting comfortable with failures, and ensuring that a successful program can scale.

Topics Discussed in This Episode:

  • How Ann Mei leverages her Silicon Valley background to help social good organizations achieve greater impact
  • How social good organizations can transition to using lean principles as an approach to solving problems
  • The core principles involved in lean  strategies
  • Setting big goals and getting comfortable with failure
  • Making a successful program that can scale, and learning how to iterate

Resources:

Ann Mei Chang

Lean Impact: How to Innovate for Radically Greater Social Good

Quotes: “I started to realize that while people get really excited about technology, what I think truly differentiates Silicon Valley are two things: one is the audacity of the ambitions in Silicon Valley, and the second is the pace of progress.”

“I think there are many, many organizations doing incredible work, but it’s still in the early adopter phase.”

“One of the things I like to say is it’s important to fall in love with your problem, not your solution.”

Jan 03 2019

30mins

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Rank #9: Episode 119: Leading for Innovation

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Innovation is a big buzzword today, but what does it actually mean for social good organizations to innovate? And how can leaders create an atmosphere that allows for innovation?

Today’s episode, recorded at bbcon 2019 in Nashville features Kyla Shawyer of DSIL, an agency that works with organizations to innovate through systems changes and human-centered design. Listen in to hear Kyla talk with host Steve MacLaughlin about how the working environment has changed for leaders, what liberating structures means and why it’s important, and how to take more risks to achieve innovation. 

Topics Discussed in This Episode:

  • How the working environment has changed in terms of what’s expected from leaders
  • Engagement in established vs new organizations
  • Statistics on worker engagement
  • Liberating structures
  • How to take risks in risk-averse environments
  • Fear of failure in leadership
  • The power of hierarchy
  • The role of feedback

Resources:

Quotes: 

“I think leadership is about creating an environment where people can flourish.”

“About 16% of full-time employees are actively disengaged in what they do.”

“Innovations can sometimes be as much about stopping doing something as starting it.”

Oct 24 2019

16mins

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Rank #10: Episode 92: The State of CSR

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Things are changing in the world of corporate social responsibility (CSR). Employee volunteerism is on the rise, and a variety of new trends in employee giving programs are taking hold. Today’s guest, Dustin Joost, VP of Sales and Marketing at YourCause (a Blackbaud company), joins the podcast to talk more about these trends and what they say about the state of CSR today.

Dustin discusses ins and outs of the newly published “2019 CSR Industry Review.” Listen in to hear about major report findings, what’s driving the rise in corporate volunteerism, and which statistics Dustin found surprising and exciting.  

 Topics Discussed in This Episode:

  • The major trends highlighted in the report
  • Why employee volunteerism has been on the rise
  • How companies are engaging new employees in CSR
  • Strategies companies can employ to help drive donations to employee giving programs
  • The rise of peer-to-peer fundraising within corporations

Resources: 

Dustin Joost

2019 CSR Industry Review

Quotes: 

“Really what we’re trying to do is build the largest network of do-gooders to go out and make a meaningful impact in the world.”

“Some of the most impactful companies that we’ve seen are able to tie their community relations efforts into that first-day experience.”

“Peer-to-peer personalizes what fundraising means.”

Apr 03 2019

29mins

Play

Rank #11: Episode 87: Digital Transformation of Fundraising

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What is digital transformation, and how is it impacting fundraising in the social good community? What does digital transformation mean for those organizations themselves?

To talk about this topic, Brad Little, Managing Director of Consumer Solutions, joins the sgENGAGE Podcast with host Steve MacLaughlin. Listen to the episode to hear what Brad has to say about digital transformation tools, how personal connections matter, and what the rise of crowdfunding means for social good.

Topics Discussed in This Episode:

Digital transformation tools

How consumer behavior is starting to transform the nonprofit sector

Why personal connections matter in fundraising

Finding the right way to share stories to the world in a way that inspires people to act

Why crowdfunding is accelerating, and what that means for social good organizations

Resources:

Brad Little

JustGiving

Quotes:

“Many of us would consider digital transformation much broader than trying to do digital things well.”

“Every industry, as we all know, is somewhat disrupted by not just the internet but the phones and access we have in our pockets every day.”

“Some of the work that we’re trying to do is find the way that we can help drive new supporters and net new donations that they maybe wouldn’t have gotten without using various softwares out there in the world that we might be able to produce.”

Feb 28 2019

24mins

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Rank #12: Episode 95: What the Heck is Robotic Process Automation? (and Why Your Organization Needs It)

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We spend as much as 20% of our day doing manual repetitive tasks, and those manual tasks often end up costing organizations a lot of money in lost productivity, fraud and errors. So how can social good organizations fix this? Enter robotic process automation (RPA), a technology that automates repetitive processes and allows organizations to better control their expenses, increase their margins, and drive more revenue.

In this episode, Blackbaud’s RPA expert Louis Stratton explains what robotic process automation technology is, how it strengthens internal controls and why it benefits organizations to include it as part of their strategy. After listening to the episode, check out the webinar through the link below to learn even more about how RPA can influence your work.

Topics Discussed in This Episode:

  • The state of business today and how much time and money is lost from manual repetitive tasks
  • The relationship between digital transformation and robotic process automation
  • The limitations preventing us from having more on-demand information
  • How RPA helps organizations strengthen internal controls
  • The future of robotic process automation
  • Examples of how organizations can be transformed through RPA

 Resources:

Louis Stratton

Webinar: Robotic Process Automation: What It Means for Your Organization

 Quotes:

 “We live in an era where digital transformation is radically changing the way we interact, work, and live.”

 “One thing that’s always constant is that hardware gets better, then software gets better.”

 “In business, the robot is the software.”

Apr 25 2019

11mins

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Rank #13: Episode 100: Driving Business Performance with Digital Transformation

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Digital transformation may sound like a buzzword, but the reality is that it fundamentally changes the way organizations operate and innovate.

Special guest Mike Gianoni, president & CEO of Blackbaud, joins us for our 100th episode to explore the topic of digital transformation and how it drives business performance. Listen in to hear what Mike has to say about how technology has changed the way organizations run over the past few decades, why successful digital transformation requires more than just new technology, and how leaders can champion digital transformation across their organizations.

Topics Discussed in This Episode:

  • Digital transformation over the past 30+ years
  • How digital transformation has changed various industries, such as banking and farming
  • How digital transformation drives business performance
  • What social good organizations can learn from the digital transformation of private sector companies
  • Barriers to digital transformation in social good organizations
  • Why digital transformation needs to be a team sport
  • The responsibility of the C-suite in leading digital transformation across their organization
  • Examples of social good organizations that have been positively impacted by digital transformations

Resources:

Mike Gianoni

Blackbaud

Quotes:

“Obviously, digital transformation impacts all of us. It’s changed our lives significantly.”

“Digital transformation is not just about the software and the IT, it's about moving the whole company in a different direction.”

“It's not just the IT person's job to drive digital transformation. It's actually the CEO's job or the executive director's job to drive it because you have to change everything, not just the software.”

 “To really get ahold of this, everything has to be rethought. Every part of the business, every aspect of the business…financial management to mission delivery, fundraising, all of it.”

May 30 2019

33mins

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Rank #14: Episode 89: Developing Fundraising Talent

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How can fundraising professionals, especially those working for smaller organizations, improve their own fundraising skills? And what can organizations do better to attract and retain fundraising talent? 

To help explore this question, Jason Lewis, author of “The War for Fundraising Talent: And How Small Shops Can Win,” joins the podcast to talk about his ideas about arms-length fundraising, creating value for donors, and how organizations can empower fundraisers in ways that set them up for success and job satisfaction. 

Topics Discussed in This Episode: 

  • The problems with arms-length fundraising
  • Industrial versus artisanal approaches to fundraising
  • Creating value and expecting more from donors
  • Why a passion for the cause isn’t enough when it comes to fundraising
  • Recommendations for identifying candidates who are a good fit for fundraising in the interview or recruiting process
  • How employers can reduce burnout and turnover of fundraising talent 

Resources: 

Jason Lewis

Lewis Fundraising

The War for Fundraising Talent: And How Small Shops Can Win

Quotes: 

“Your local Starbucks knows how much initial volume they want to come through the door to purchase that first cup of coffee, and they’re going to spend quite a serious amount of money to get that first consumer, that first person to purchase that first cup of coffee.” 

“At some point, we have to recognize that generally speaking, what we expect of them is more every time we reach out to them.” 

“Passion can play out in a very harmonious way, but it can also play out in a very problematic way.”

Mar 14 2019

24mins

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Rank #15: Episode 124: Making Pro-Bono Volunteering Work for Your Organization

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Pro bono volunteering can be a strategic resource for social change, benefiting companies, social good organizations, and individuals. But what makes pro-bono relationships work for all partners, and how can your company or social good organization set up a pro bono program that has an impact? 

In today’s episode, recorded live at bbcon 2019, we explore the construct of successful pro-bono partnerships. Danielle Holly, CEO of Common Impact, joined host Rachel Hutchisson to talk about how organizations can make pro-bono volunteering work. Listen in to hear Danielle’s insights on the benefits of pro-bono, what organizations need to be thinking about when shaping a pro-bono program, and how to measure the success of a pro-bono partnership from both sides of the partnership. 

Topics Discussed in This Episode:

  • How pro-bono can be a strategic resource for social change
  • Shaping pro-bono partnerships
  • Pro-bono volunteer tools for nonprofits
  • The benefits of pro-bono for companies and employees
  • Finding the right connections between companies and nonprofits
  • Why it’s important to avoid pro bono partnerships that are poor fits
  • How to lay the groundwork at the beginning of a successful engagement
  • How to measure success on both sides
  • Examples of companies that successfully plan pro-bono projects

Resources:

Danielle Holly

Read more from Danielle Holly on Pro-Bono Volunteering

Capacity Commons

Quotes:  

“At its core, skills-based is about translating any talent, expertise, superpower, whether that’s carpentry or painting or marketing, to a need that a social change organization has.”

“There are very few skillsets, very few projects that don’t translate between sectors.”

“As a company, ensuring that you are committed to an honest, trusted partnership is something that we always say you need to come out of the gate with.”

Dec 05 2019

26mins

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Rank #16: Episode 80: Digital Transformation for Social Good

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Digital transformation is a buzz word now in the social good space. But what does it actually mean? And why is it important that nonprofits and other social good organizations digitally transform?

In this episode, which was recorded live at bbcon, you’ll hear from Jim Daniell, the Chief Transformation Officer for NetHope, which works with nonprofits and other social good organizations to change the world through the power of technology.

Jim talks about what NetHope is doing with its Center for Digital Innovation, the non-technology related changes that are required for digital transformation, and how social good organizations can leverage technology to have a bigger social impact. Listen to the episode to hear more about how organizations can undertake their own digital transformations that push them and their impact to the next level.

Topics Discussed in This Episode:

  • NetHope’s work and how they are connecting nonprofits with technology innovators to help change the world
  • Why digital transformation isn’t just about technology, and why it’s actually mostly about people and process
  • How nonprofits and funders can better work together to drive innovation that solves the world’s biggest problems
  • How organizations can start their own digital transformations, including by shifting their mindsets

Resources:

Jim Daniell

NetHope

Video: What is Digital Transformation?

Quotes: “It turns out that international relief, the relief workers, the number one thing you need is data.”

“Information is a form of aid.”

“We often say, digital transformation is not about technology. It’s about people, process, and technology, and it’s mostly about people and process.”

Dec 27 2018

18mins

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Rank #17: Episode 85: Understanding Engagement Fundraising

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Have you ever read something that totally changes your perspective on a subject? When it comes to fundraising, it’s not uncommon for people in the nonprofit sector to have  set ideas about the process of fundraising, but today’s guest is challenging those perspectives.

Greg Warner is the author of the book Engagement Fundraising: How to Raise More Money for Less in the 21st Century. He joins the podcast today to talk about what prompted him to write the book and what engagement fundraising means for the nonprofit sector. Listen to the episode to hear what Greg has to say about why it’s important to take a more modern approach to fundraising, how to move from relationship fundraising to engagement fundraising, and what the first steps are toward engagement fundraising.

Topics Discussed in This Episode:

  • What prompted Greg to write his book about engagement fundraising
  • Why a more modern approach is needed in many areas of fundraising
  • Myths of soliciting donations
  • Moving from relationship fundraising to engagement fundraising
  • The first step of engagement fundraising                                                                                                                                      

Resources:

Greg Warner

Engagement Fundraising: How to Raise More Money for Less in the 21st Century

Introducing the "Four Selfs" of Engagement Fundraising

The Four Selfs

Quotes:

“Things that the sector believed just were not true, especially from a donor’s perspective, but also from a technology perspective.”

“Engagement fundraising really focuses first and foremost on the consideration process that the donor goes through.”

“It’s not about moving donors, and it shouldn’t be, but that’s what people think. The key to success is to provide value in a way that helps donors move themselves forward in the giving consideration process.”

Feb 07 2019

23mins

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Rank #18: Episode 83: How Gen Z is Transforming Social Good

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Today’s young people know that they can have a hand in shaping a better future and solving the world’s challenges, and they’re embracing their role by engaging in causes and supporting organizations and companies that align with their values.

This episode’s guest is Meredith Ferguson, the Managing Director of DoSomething Strategic. Listen to today’s conversation to hear more about DoSomething.org and DoSomething Strategic and how they are helping engage millions of young people in social change. Learn about how Generation Z is different from previous generations when it comes to social good, how social good organizations and companies can engage with this younger generation, and what makes young people gravitate toward causes.

Topics Discussed in This Episode:

  • How young people are engaging in social change today, and the biggest driver for them to get involved
  • How Generation Z is different from other generations when it comes to engaging in social impact
  • How nonprofits and other social good organizations can get young people involved
  • Examples of organizations that do a good job of engaging the younger generation
  • Best modes of communicating with young activists
  • How young people feel about brands taking stands
  • How companies can engage young employees in CSR initiatives
  • Resources for learning more about how to engage Gen Z

Resources:

Meredith Ferguson

Learn about DoSomething Strategic and DoSomething.org

Article: What Drives Gen Z: Is It the Experience or the Cause?

Quotes: “DoSomething.org is the largest platform for young people and social change. We have 6 million members worldwide in 121 countries between the ages of 13 and 25.”

“The interesting thing is when we ask young people who is responsible for solving the world’s most pressing problems today, they said “citizens”. A plurality of them said, “we are.”

“If you’re not communicating via text, then you’re likely not activating as highly as you should.”

Jan 17 2019

24mins

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Rank #19: Episode 102: Spotlight on Giving Trends in Higher Education

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The digital world has opened a new range of possibilities for higher education institutions as they look to connect with alumni and other prospective donors. Opportunities for greater creativity and the ability to make the donation process much easier and more personalized have greatly advanced how institutions can better engage constituents. However, one thing that remains the same is the importance of building relationships.

This episode features a discussion between Sue Cunningham, President and CEO of CASE, and Tim Hill, President & GM of Blackbaud Higher Education Solutions, about the Blackbaud Institute’s “2018 Charitable Giving Report: Higher Education Spotlight.” Listen in to hear what Tim and Sue have to say about higher education trends in 2018 and how they compare to prior years, and how digital tools and campaigns will affect the future of higher education giving. And to learn even more about this topic, click on the link to the webinar in the “Resources” section below. 

Topics Discussed in This Episode:

  • The current state of higher education giving
  • How much fundraising comes via online sources
  • How current digital trends have changed how donors engage with educational institutions
  • Multi-year trends in giving
  • How advancement professionals are responding to the changing landscape in giving
  • How institutions can harness the power of digital and online strategies to tell their impact stories and reach more donors
  • The increasing role of #GivingTuesday in higher education fundraising

Resources:

Sue Cunningham

Tim Hill

Webinar: 2018 Charitable Giving Report: Higher Education Spotlight

Report: 2018 Charitable Giving Report: Higher Education Spotlight

Quotes:

“Clearly the digital world has opened up a huge range of opportunities, and we’re seeing imaginative and creative use of those both in the context of a broader engagement and also specifically around fundraising.” – Sue Cunningham

“We forget that sometimes you’re competing for that dollar with other types of institutions.” –Tim Hill 

“Whether relationships are being built face-to-face or whether they’re being built remotely, I think relationships are at the heart of what we’re about and what we’re doing.” –Sue Cunningham

Jun 13 2019

27mins

Play

Rank #20: Episode 41: Testing, Testing, 123…

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We’ve all been there: the latest reports show this one color donate button works best, everyone is blogging about shortening subject lines, our board is inspired by another organization’s successful campaign and suggests we emulate. We find ourselves at the crossroads of “Should we do that?” and “Will that work for us?” Steve MacLaughlin, VP of Data and Analytics at Blackbaud and the host of today’s episode, explains that the answer is almost always going to be “it depends”. It depends on your mission, your technology, your audience, your goals – it depends on each organization’s unique situation and circumstance. The only way to get your answer: Test.

Joining Steve for today’s episode, a true expert in the field, is Tim Kachuriak, the Chief Innovation and Optimization Officer for Next After, a research and consulting firm that helps nonprofits, NGOs, and businesses grow their research capacity. Tune in to hear Steve and Tim tackle everything from why you can’t afford not to be testing, a simple change that tests showed could increase online giving up to 20% and how to get started with simple data points.

Topics Discussed in This Episode:

  • How the web works as our own behavioral laboratory
  • Why testing is important for small organizations as well as large ones
  • The challenges of determining what is and isn’t working and where testing is needed
  • How data can demonstrate the changes in donor activity over time
  • How best practices can provide diminishing returns as more organizations adopt them
  • How to prioritize which areas to test using analytics
  • The three components of creating online revenue
  • Next After’s projects for 2018

Resources:

Tim Kachuriak

Next After

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“The thing that I’m usually amazed by is how seemingly small things can make significant impact as it relates to getting more people to say “yes” to give a gift to you.”

“One of the ways that you can mitigate risk is by doing testing and finding out for sure, using data, what works and what doesn’t.”

“I love best practices, but I love them as a starting place, not a final destination.”

Jan 18 2018

25mins

Play

Episode 131: Tips for a Successful Direct Marketing Program

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Direct marketing is an important part of any social good organization’s strategy, but it’s critical that the program is well designed and reaches the right people with the right messages. Have you found yourself asking how to better use analytics to help drive your direct marketing strategy and measure results? That’s what today’s guest is here to talk about. 

John Wilburn, director of direct response for the National Park Foundation, joined guest host Christine Newman at bbcon to talk about how being data-driven and open to innovation has helped him develop a successful direct marketing program at the organization. Listen in to hear what John has to say about deciding which marketing ideas to test out, choosing which metrics to follow, and getting others in the organization on board with your ideas. 

Topics Discussed in This Episode:

  • What is direct marketing?
  • How to decide which ideas to test
  • Examples of ideas that worked well for the National Park Foundation
  • Experiments John tried that didn’t work well
  • How John uses analytics to drive strategy and measure results
  • How to choose what metrics to follow
  • Getting started using analytics
  • Advice for getting the buy-in from others in the organization 

Resources:

John Wilburn

Article: What Fundraisers Can Learn from Direct Marketing

The Next Generation of American Giving

Quotes: 

“If you start seeing it enough from different nonprofits, that might be a good idea to try for yours.”

“For us, national parks really are the capital N capital P parks across the big vistas such as Grand Canyon, Yosemite.”

“I think big data’s sort of gone away in terms of the lexicon, it’s more about smart data, and that can be actually small data can be a smart data point.”

Jan 23 2020

10mins

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Episode 130: Setting Your Organization Up for Fundraising Success in 2020

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The new year is always a time for planning and looking ahead, and that’s true for organizations as well as individuals. Whether January marks the beginning of your fiscal year or the midpoint, creating a fundraising plan for 2020 will help you be more successful in attracting new donors and retaining existing ones. 

Today, Tanya Fitzgerald, senior marketing manager at Blackbaud, joins the podcast again to talk to host Steve MacLaughlin about the key aspects to a plan that sets your organization up for success. Listen to the episode to hear what Tanya has to say about what fundraising teams should be looking at, how they should think about giving in 2020, and how technology fits into the picture. 

Topics Discussed in This Episode:

  • What metrics fundraising teams should look at to improve performance in 2020
  • How to bring 2019 end-of-year donations into your 2020 plan
  • Managing communications according to the donor pyramid
  • Showing donors what their gifts accomplish
  • The importance of consistent messaging across channels in fundraising
  • Personalizing donor communications for increased engagement
  • Looking ahead with donor stewardship plans
  • How technology fits into the picture for 2020 

Resources:

Tanya Fitzgerald

The Explorer from the Blackbaud Institute 

The Connected Office: Your Guide to Creating a Cohesive Constituent Experience

Quotes: 

“You need to really look into those numbers and those percentages and have them to set your goals.”

“It’s so costly to obtain that first-time donor, so you’re going to want to keep them and get them turned into an annual donor.”

“I really think that transparency is important. These guys want to see inside of your organization as much as possible.”

Jan 16 2020

15mins

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Episode 129: Measuring Impact on the SDGs

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The U.N. Sustainable Development Goals (SDGs), the set of 17 global goals adopted by 193 U.N. member states to end extreme poverty, fight inequality and injustice, and protect our planet, provide a common roadmap for organizations to measure impact. And in particular, the participation of companies and philanthropic organizations will be critical to achieving the SDGs. But with 17 goals and 232 indicators, it can seem overwhelming to know where to begin.

In this episode, you’ll hear from Tiffany Washington, Impact and Integration Lead at DTE Energy, and Alexis Fish, Senior Business Analyst at Blackbaud who helps advise customers on impact measurement. Recorded at bbcon 2019, Tiffany and Alexis talk with host Rachel Hutchisson about why aligning to the SDGs is important, the role that companies and philanthropic organizations will play in achieving the goals by 2030, and how to incorporate the SDGs into business and philanthropic frameworks. Tiffany also shares the process that DTE Energy took to align to the SDGs and how they brought their nonprofit partners along on their journey.

Topics Discussed in This Episode:

  • What the Sustainable Development Goals are and why they matter
  • The role that companies and other social good organizations play with achieving the SDGs
  • How philanthropic organizations can align their impact goals with the SDGs
  • DTE Energy’s SDG journey 
  • How funders and grantees can work together to align with the SDGs
  • What resources companies and other organizations can look to when they want to incorporate the SDGs into their work 

Resources:

Alexis Fish

Tiffany Washington

The Future of Sustainable Business: Making the Global Goals Local Business

Educating on the SDGs

Quotes: 

“The SDGs, for one, it helps provide some benchmarking for common and best practices within the CSR industry.” –Tiffany Washington

“Communicate, communicate early and often.” –Tiffany Washington

“All of the UN SDG materials are free. They are an open resource.” – Alexis Fish

Jan 09 2020

15mins

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Episode 128: Building a Sustainer Giving Program

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Sustainer giving programs provide donors an easy, automatic way to donate while also giving organizations a reliable source of income. In fact, research by the Blackbaud Institute revealed that sustained givers can increase giving to an organization by as much as 300% over two years. So, how can your organization take advantage?

Today’s episode, recorded live at bbcon 2019, is all about how to build and grow a successful sustainer giving program. Kristin Jackson and Bethany Taylor from Boise State Public Radio’s membership team sat down with guest host Christine Newman to talk about the success they’ve had building and expanding their sustainer giving program. Listen in to hear the keys to their success and get insights on how other organizations can do the same. 

Topics Discussed in This Episode:

  • How Boise State Public Radio started a sustainer giving program 
  • Experimenting with a sustainer giving program to increase success
  • Challenges that Boise State Public Radio faced in growing the sustainer program
  • Finding the right messaging to attract sustaining donors
  • Is it worth branding a sustainer program?
  • How gifts and matching funds can attract more sustainers
  • Strategies to increase sustainer donor levels
  • The importance of “thank you” in keeping sustaining donors

Resources:

Kristin Jackson

Bethany Taylor

Sustainers in Focus - research reports from the Blackbaud Institute

Quotes: 

“I just felt like – clearly it could grow to more than that.” 

“That’s the biggest thing is just get comfortable asking.”

“If you’re in the middle of a campaign, your sustainers want to help. They don’t want to feel left out of your campaign.”

Jan 02 2020

15mins

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Episode 127: Hiring for Culture

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Culture is an important factor for organizations in having a healthy and high performing workplace. The right culture doesn’t just make the workplace more fun – having a cohesive workplace culture can save a company money and make them more effective in their goals in the long term. So, how can organizations more effectively hire people aligned with their culture?  

Today’s episode, recorded live at bbcon 2019, discusses just that. Tune in to hear William Vanderbloemen, CEO of The Vanderbloemen Group, talk with host Rachel Hutchisson about how to first determine your organization’s culture, and then how to strategically hire people that fit that culture. William also discusses how to make sure that hiring for culture still brings diversity to the workplace.  

Topics Discussed in This Episode:

  • The factors that go into determining an organization’s culture
  • Questions that organizations can ask themselves to determine their values
  • How organizations can understand if they have a good organizational culture
  • How creating a cohesive culture helps organizations save money in the long run
  • What to do when a new hire doesn’t fit the culture
  • How to make sure you bring diversity in when looking for culture fit 

Resources:

Wlliam Vanderbloemen

The Vanderbloemen Group

More resources about culture on sgENGAGE: Expert Advice for Improving Culture & Morale at Nonprofit Organizations

Quotes: 

“By definition, cause-driven organizations should have an easy time hiring because you’re looking for people that are aligned with your cause.”

“If your vision at your company is what you’re trying to accomplish, then your culture is how you as a team behave while you’re trying to accomplish this vision.”

“I think you’re going to see smart organizations in the future are going to focus on culture, not because it’s the hip thing to do, but because if you can get your culture fit right, you have a chance of keeping your employees a little bit longer.”

Dec 26 2019

14mins

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Episode 126: Engaging Individual Fundraisers

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Peer-to-peer fundraising is an important part of a social good organization’s overall fundraising strategy. But as people increasingly become more committed to causes versus specific organizations, how can organizations engage and guide individual fundraisers who are campaigning to raise funds for causes close to their hearts?

In today’s episode, recorded live at bbcon 2019, Caroline Jones, founder of Knickers Model’s Own and 2015 JustGiving creative fundraiser of the year, joins host Steve MacLaughlin to discuss the journey and success of her crowdfunding campaign raising money for Cancer Research UK. Caroline shares her experience creating and properly supporting her campaign as a working professional, mother, and first-time fundraiser. Listen in to hear Caroline talk about the highs and lows of her journey, what fundraising efforts she took to differentiate herself, and what Caroline thinks other individual fundraisers can do to ensure successful campaigns. 

Topics Discussed in This Episode:

  • How and why Caroline started fundraising
  • Connecting to a fundraising platform
  • The growth of Caroline’s campaign
  • Controlling authenticity and messaging
  • Messaging appropriately for each platform
  • Lessons learned from Caroline’s journey
  • What tools individual fundraisers need

Resources:

Caroline Jones

2019 Blackbaud Peer-to-Peer Fundraising Study

Knickers Model's Own

Knickers Model's Own - JustGiving

Quotes: 

“It was only ever going to be the JustGiving platform.”

“It’s such an uplifting feeling when you’re in that very lonely place of being the sole fundraiser on your own.”

“You can’t do things in half measures.”

Dec 19 2019

22mins

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Episode 125: How Dorri McWhorter Future-Proofed the YWCA Metropolitan Chicago

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Long standing social good organizations have developed foundational fundraising and engagement methods that have provided for them for decades or more. As technology continues to shrink the world, increasing competition and changing the way we communicate with one another, how can business principles and skills help bring historically traditional nonprofits and other social good organizations into the future? 

Dorri McWhorter, president and CEO of the YWCA Metropolitan Chicago, joined host Rachel Hutchisson to discuss how she modernized the organization and is bringing it to new levels of success. Listen in to hear about Dorri’s work, combining business skillsets with a nonprofit, and understanding the value of a cause. 

Topics Discussed in This Episode:

  • How Dorri modernized the YWCA Metropolitan Chicago
  • Balancing a business approach in the nonprofit sector
  • Importance of revenue in nonprofits
  • Understanding and communicating the ultimate value of your organization and cause
  • Advice for social good leaders looking to future-proof their organizations

Resources:

Dorri McWhorter

Quotes: 

“How can we get to the problems and just start solving them?”

“It just so happens that we have this wonderful tax status that allows us to look at the business differently.”

“A business solves problems and we solve problems too, we just don’t frame it like that.”

Dec 12 2019

15mins

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Episode 124: Making Pro-Bono Volunteering Work for Your Organization

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Pro bono volunteering can be a strategic resource for social change, benefiting companies, social good organizations, and individuals. But what makes pro-bono relationships work for all partners, and how can your company or social good organization set up a pro bono program that has an impact? 

In today’s episode, recorded live at bbcon 2019, we explore the construct of successful pro-bono partnerships. Danielle Holly, CEO of Common Impact, joined host Rachel Hutchisson to talk about how organizations can make pro-bono volunteering work. Listen in to hear Danielle’s insights on the benefits of pro-bono, what organizations need to be thinking about when shaping a pro-bono program, and how to measure the success of a pro-bono partnership from both sides of the partnership. 

Topics Discussed in This Episode:

  • How pro-bono can be a strategic resource for social change
  • Shaping pro-bono partnerships
  • Pro-bono volunteer tools for nonprofits
  • The benefits of pro-bono for companies and employees
  • Finding the right connections between companies and nonprofits
  • Why it’s important to avoid pro bono partnerships that are poor fits
  • How to lay the groundwork at the beginning of a successful engagement
  • How to measure success on both sides
  • Examples of companies that successfully plan pro-bono projects

Resources:

Danielle Holly

Read more from Danielle Holly on Pro-Bono Volunteering

Capacity Commons

Quotes:  

“At its core, skills-based is about translating any talent, expertise, superpower, whether that’s carpentry or painting or marketing, to a need that a social change organization has.”

“There are very few skillsets, very few projects that don’t translate between sectors.”

“As a company, ensuring that you are committed to an honest, trusted partnership is something that we always say you need to come out of the gate with.”

Dec 05 2019

26mins

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Episode 123: Aligning Business Strategy and Purpose

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Companies are under increasing pressure to be socially conscious, if not socially active. But what’s the best way to do this authentically? How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? 

In today’s interview with Sarah Chapman, Director of Corporate Responsibility and Sustainability at Deloitte Canada, we discuss how businesses and organizations are following the trend of being more socially active. Listen in to hear Sarah talks with host Rachel Hutchisson about how Deloitte Canada has increasingly incorporated purpose into their strategy, and her advice for how other companies can do the same.

Topics Discussed in This Episode:

  • How Deloitte Canada is reacting to the trend of businesses being socially conscious and active
  • What Deloitte Canada is seeing across companies it works with in its Corporate Purpose practice, and how it’s advising them to incorporate purpose
  • Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded
  • Impacts that Sarah is particularly proud of
  • Advice for companies that want to align purpose with business strategy

Resources:

Sarah Chapman

Webinar: The Evolution of CSR: How to Align Your Charity with Corporate Initiatives

Quotes: 

“At the end of the day, what it’s really about is standing for something and proving it in everything you say and do.” –Sarah Chapman

“What I’m actually advising clients now is taking a more center of the business approach.”

“Don’t wait for the perfect moments. Go and sort of get some quick wins.”

Nov 21 2019

17mins

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Episode 122: Ad Campaigns that Move the Needle

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Smokey Bear, Friends Don’t Let Friends Drive Drunk, Keep America Beautiful, The Crash Test Dummies…the Ad Council is well known for these and many other successful public service ad campaigns.  We sat down with them to peek behind the curtain and get tips that all social good organizations can leverage.

In this episode of the sgENGAGE Podcast, recorded in front of a live audience at bbcon 2019, Anthony Signorelli, SVP of Corporate Partnerships at the Ad Council, talks with host Rachel Hutchisson about how the organization creates its iconic campaigns. Listen to this interview to learn about the key elements for creating a successful campaign, the research that the Ad Council does before launching a campaign, and how organizations with smaller budgets and limited resources can effectively spread their message.  

Topics Discussed in This Episode:

  • Key elements of successful ad campaigns
  • How research factors into the work the Ad Council does
  • How the Ad Council works with partners to understand and leverage metrics
  • An example of a particularly successful Ad Council campaign and why it was so successful
  • Tips for how organizations with smaller budgets and limited resources can run successful campaigns
  • How the Ad Council is now able to help more organizations get started with its Ad Council Edge consultancy
  • How organizations can get involved with the Ad Council’s new She Can STEM campaign 

Resources:

Anthony Signorelli

She Can STEM

See Anthony speak at bbcon with the bbcon 2019 virtual pass

Quotes: 

“I do love really bringing together lots of different people and lots of different organizations.”

“In order to be effective, it’s really important to focus on a single-minded message.”

“If you don’t know what you’re trying to achieve, you’ll never get there.”

Nov 14 2019

17mins

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Episode 121: How Save the Children is Evolving to Meet New Demands

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As a 100-year-old organization, Save the Children is one of the most well-known nonprofits in the world. But as with any longstanding organization, they have needed to balance tradition with evolving to meet new challenges and needs.

This episode of the sgENGAGE Podcast, recorded live at bbcon 2019, features a conversation between Catherine LaCour, chief marketing officer at Blackbaud, and Janti Soeripto, COO & president of Save the Children U.S.. Listen in to learn about how Save the Children U.S., as a long-established organization, is adjusting to changing expectations and new challenges to keep their brand relevant while remaining effective and true to their mission. Janti has provides great insight about how their engagement strategy has evolved and how technology is helping them achieve their mission.

Topics Discussed in This Episode: 

  • Staying true and relevant to brand and mission in a changing environment
  • How engagement strategy evolves in response to new expectations
  • Leading with storytelling
  • Strategies for offering an increased response with fewer resources
  • Approaches for more effectively engaging donors
  • How technology helps Save the Children in their mission
  • What collaboration looks like for Save the Children

Resources:

 Janti Soeripto

Watch Janti speak at bbcon with the bbcon 2019 virtual pass.See Janti's presentation at bbcon with the bbcon 2019 virtual pass.

Quotes: 

“The relationships with local communities in the countries where we work, that is the most critical part of really getting sustainable change. And that takes decades to build it.”

“We really need to meet people where they are.”

“We need people to be really engaged and we need people to fight for the rights that we hold dear.”

Nov 07 2019

10mins

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Episode 120: Current Trends in Grassroots Advocacy

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How has grassroots advocacy changed in the past few years? And what are the current grassroots advocacy trends that your organization should be leveraging to have greater success?

Today’s episode, recorded at bbcon 2019, features Jeb Ory, co-founder and CEO at Phone2Action and Zach Ragbourn, director of digital communications at National Parks Conservation Association. Listen in to hear Jeb and Zach speak with host Steve MacLaughlin about how to influence legislators, how digital advances have changed advocacy, and how to think about youth advocacy.  

Topics Discussed in This Episode:

  • Changes in the grassroots advocacy space in the past few years
  • What influences legislators from an advocacy standpoint
  • Strengths of storytelling and personalization 
  • How digital has changed advocacy
  • How to think about youth advocacy
  • How to make advocacy and communication sustainable

Resources:

Jeb Ory

Zach Ragbourn

Modern Advocacy Requires Modern Tools

Quotes:  

“It’s now common and acceptable for people to share what they feel about issues online, on social media.” –Jeb Ory

“We’re turning a corner toward greater personalization and a greater need for emotional storytelling, both to and from advocates, to move the needle.” –Zach Ragbourn

“What it all comes down to is listening, honestly.” –Zach Ragbourn

Oct 31 2019

18mins

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Episode 119: Leading for Innovation

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Innovation is a big buzzword today, but what does it actually mean for social good organizations to innovate? And how can leaders create an atmosphere that allows for innovation?

Today’s episode, recorded at bbcon 2019 in Nashville features Kyla Shawyer of DSIL, an agency that works with organizations to innovate through systems changes and human-centered design. Listen in to hear Kyla talk with host Steve MacLaughlin about how the working environment has changed for leaders, what liberating structures means and why it’s important, and how to take more risks to achieve innovation. 

Topics Discussed in This Episode:

  • How the working environment has changed in terms of what’s expected from leaders
  • Engagement in established vs new organizations
  • Statistics on worker engagement
  • Liberating structures
  • How to take risks in risk-averse environments
  • Fear of failure in leadership
  • The power of hierarchy
  • The role of feedback

Resources:

Quotes: 

“I think leadership is about creating an environment where people can flourish.”

“About 16% of full-time employees are actively disengaged in what they do.”

“Innovations can sometimes be as much about stopping doing something as starting it.”

Oct 24 2019

16mins

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Episode 118: How Companies Can Engage on #GivingTuesday

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The 8th annual #GivingTuesday is coming up soon on December 3,2019.  #GivingTuesday represents an opportunity for everyone to give back in a variety of ways, and companies are increasingly realizing how important it is to get involved in this global movement. Listen in to today’s episode for tips on how your company can leverage its people and core competencies to engage on #GivingTuesday.

In this super-sized episode, Blackbaud’s Rachel Hutchisson talks to both Gary Levante, senior vice president of Corporate Responsibility & Culture at Berkshire Bank and Icema Gibbs, director of Corporate Social Responsibility at JetBlue. Gary and Icema share how their respective companies celebrate #GivingTuesday and how the day connects to the rest of their CSR programs and overall business strategy. They also give advice for how other companies can make a mark on this global day of giving. 

Topics Discussed in This Episode:

  • Why it’s important for companies to step up on Giving Tuesday
  • How to evaluate #GivingTuesday success
  • How #GivingTuesday relates to Berkshire Bank’s core purpose
  • What Berkshire Bank employees do to celebrate #GivingTuesday
  • Why it’s so important to leverage social media on #GivingTuesday
  • Gary’s tips for small-to-midsize companies who want to participate in this year’s #GivingTuesday
  • Last year’s JetBlue #GivingTuesday initiative, Destination Good
  • How JetBlue employees engage on Giving Tuesday
  • Spreading out the giving spirit over the whole year
  • Measuring the impact of giving and volunteering programs
  • Icema’s advice for how to leverage your company’s core competencies to make an impact on #GivingTuesday

Resources:

Gary Levante

Icema Gibbs

#GivingTuesday Toolkit and Resources

Quotes:  

“When I think of the real power of social media it’s to have a conversation with your customers with your community members with your partners about why activities like giving Tuesday are important.” --Gary Levante

“Our crew members are giving back not only through financial contributions, but really giving back in ways of really highlighting what’s important to them in their communities.” --Icema Gibbs

“We realized that we have to be able to talk about not only the outcomes, but the impact. What we did was fine, but how did we help somebody? What was the impact?” --Icema Gibbs

Oct 10 2019

40mins

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Episode 117: Inside Out Fundraising

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Coming up with strategies for fundraising can be difficult. However, if there’s a culture in place that promotes and encourages giving as a norm, an important chunk of the work is already done. That’s why it’s so important to create a culture of philanthropy, especially in social good organizations.

On today’s episode, Alia McKee and Mark Rovner of Sea Change Strategies are here to talk about their report, Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms. Alia and Mark explain what it means to have a culture of philanthropy, the things that get in the way of creating that culture and how organizations can overcome the challenges to doing do. Listen to the episode to learn why culture is an important part of fundraising success and hear the big takeaways from their research. 

Topics Discussed in This Episode: 

  • The signs Alia and Mark saw that indicated it was time to start talking about culture with their clients
  • What it means to create a culture of philanthropy, and why it’s so important
  • What Alia and Mark found in their research
  • The primary challenges that get in the way of forming a culture of philanthropy
  • Implementing “the golden trio” in your organization
  • Balancing facts and data with passion for a cause
  • What boards can do to take pressure off fundraisers
  • How fundraisers can put recommendations from the Inside Out Fundraising report into action 

Resources:

Alia McKee

Mark Rovner

Sea Change Strategies

Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms

Quotes: 

“I think the biggest “aha” was that only one in five fundraisers say their organization has a strong culture of philanthropy.” –Alia McKee 

“Increasingly with channel proliferation, with people being communicated with across multiple channels, you can’t do your own thing without affecting other pieces.” –Mark Rovner

“I think that the first piece needs to be stock-taking.” –Mark Rovner

Oct 03 2019

26mins

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Episode 116: Storytelling 101

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We all know that it’s important for social good organizations to connect and engage with stakeholders in order to achieve their missions. One of the most effective ways this can be done is through storytelling. But how do you craft your story in a way that gets across your message while emotionally connecting with people? Today’s episode will teach you just that! 

In this episode of the sgENGAGE Podcast, host Christine Newman is joined by two storytelling experts, Jocelyn Wright and Kirk Lilwall of Blackbaud University. Listen in to hear what Jocelyn and Kirk have to say about the different types of stories organizations can tell, how to leverage multimedia communication channels, and key tactics for conducting interviews that will result in the information you need to craft a compelling story. 

Topics Discussed in This Episode:

  • Why stories are so valuable in getting people to engage with an organization or cause
  • Types of stories that are most effective for social good organizations 
  • Elements that every good story should have
  • Storytelling for diverse audiences
  • How to tell a story that moves people without overwhelming them
  • Examples of powerful stories from social good organizations
  • Telling the stories of protected groups without violating privacy
  • How technology has changed the approach and strategy for storytelling 

Resources:

Jocelyn Wright

Kirk Lilwall

Blackbaud University Organizational Best Practices: Multimedia Storytelling

Blackbaud University

Visual Storytelling for the Modern Nonprofit

 Quotes: 

“The stories that you tell are really going to shape the way that people perceive your organization, how they understand your organization, and also how they understand their relationship with your organization.” –Jocelyn Wright

“We’re all storytellers in our everyday lives. When you send texts, you send emails, you make phone calls, all those things are stories.” –Kirk Lilwall

“Personal stories are something that’s always going to resonate.” –Jocelyn Wright

Sep 26 2019

25mins

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Episode 115: Getting Creative on #GivingTuesday

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December 3rd, 2019 marks the 8th annual #GivingTuesday. It has grown every year since its inception and become an important part of the end-of-year giving season. But with so many different organizations taking notice of the success and participating, it’s important to find a way for your organization to stand out. 

Joining host Rachel Hutchisson on the podcast today is Jennifer Dunworth, director of development for the Maryland SPCA, who shares the background on the creative campaign her organization used last year that helped them raise $41,000… $11,000 more than their goal. Listen in to hear what Jennifer has to say about preparing your organization for Giving Tuesday, engaging and exciting your donors, and managing the creative flow from idea to execution.  

Topics Discussed in This Episode:

  • What the Maryland SPCA did last year for #GivingTuesday that gained so much attention
  • Being creative and effective in your #GivingTuesday campaign
  • Most important steps when preparing a #GivingTuesday campaign
  • Keys to getting donors excited
  • How encouraging early engagement factored into the overall year-end giving campaign
  • Lessons from last year’s campaign that can be applied in the future
  • The difficulty of being distinctive 

Resources:

Jennifer Dunworth

#GivingTuesday Toolkit

#GivingTuesday article series

Blackbaud #GivingTuesday Webinar Series

Quotes: 

“As you can imagine, some folks are very vehemently one team or the other, and we want to ensure that we always represent Team Both.”

“Remember that you can get lost in the creative joy and sort of overinvest your time.”

“What popped was not the times that we closeted ourselves in a room and actively, almost forcefully brainstormed – although there was a lot of good stuff from those brainstorms that we used later – it was really the organic conversations.”

Sep 19 2019

24mins

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Episode 114: Leadership in the Connected Office

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What is leadership? Knowing that management is directive and leadership is connective is a great place to start, but social good leaders often struggle with understanding and balancing these two.

To explore what leadership really means in a connected organization, Marc Pitman joins host Steve MacLaughlin on the podcast today to talk about the role of the social good CEO or executive director in fundraising, how to connect and balance internal and external leadership, and why continuous improvement is such a powerful way for organizations to focus.

Topics Discussed in This Episode:

  • What fundraising leadership is really about
  • Balancing external and internal leadership 
  • Why nonprofits bring in COOs
  • The different perspectives of founders vs leaders who were passed the torch
  • The importance of continuous improvement 
  • The key qualities leaders need to develop to be effective
  • How to help your staff develop
  • The importance of finding support from peers or coaches

Resources:

Marc Pitman

Blackbaud Institute: The Connected Office eBook

The Wake Up Call leadership research

Marc's framework for growing in confidence as a leader

The Executive Coach Project Report by Compass Point

Quotes: 

“Part of what leaders need to do is cast a vision of something that’s greater than… some better world, some better experience for whatever the mission is that they’re trying to solve.”

“Doing that really well, caring for that cause, doesn’t provide the revenue.”

“I have a growing appreciation for events – if they’re not solely for fundraising.”

Sep 12 2019

25mins

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Episode 113: Engaging Live Streamers in Fundraising

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As a charitable organization, how can you leverage the popularity of live streaming to fundraise? How do you find a live streamer to pair up with? And how can you build and have a successful relationship with live streamers? 

Today’s episode features Alyssa Sweetman, the Charity Program Manager at Twitch. Tune in to hear her talk to Roz Lemieux, director of Blackbaud Labs, about how nonprofits and other social good organizations can work with live streamers, also known as content creators, to raise money on live streaming platforms.

Topics Discussed in this Episode:

  • What is Twitch?
  • Who is a content creator?
  • How to get started with partnering with a live streamer, or content creator
  • The kind of support or assets organizations should plan to provide content creators to build relationships and aid them in fundraising
  •  What makes for a good impact statement?
  • How live streamers make nonprofit content engaging for viewers
  • The most interesting fundraising live stream event Ally has seen
  • The different ways content creators raise money on Twitch

Resources:

Twitch

Alyssa Sweetman

Article: How to Harness the Fundraising Power of Twitch

Questions for Alyssa? Email her at Alyssa: charity@twitch.tv

Quotes:

“If you build these relationships up, they can grow every year.”

“When we think about money, we don’t often think of instantaneously give it away. So it’s often about making an emotional connection.”

“People like to feel like they have a bit of control, power, and that they can contribute.”

Sep 05 2019

29mins

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Episode 112: Tips for a Successful Hill Day

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Hill Days, also known as “fly-ins,” are an important part of social good organizations’ advocacy strategies in the U.S., bringing their supporters together to speak with their members of Congress to advocate for priority issues and legislation. Preparation is key for these fly-in days to be successful. So, what’s the best way to prepare for a meeting with a member of congress? How can people working in the social good community make sure that elected officials prioritize their concerns? That’s what today’s guest is here to talk about. 

Sandra Swirski, co-founder of the D.C. based advocacy firm Urban Swirski & Associates, has helped many charitable organizations and nonprofits run awareness campaigns, build coalitions and advocate their priorities to members of Congress. Tune in to hear Sandra talk with Sally Ehrenfried, Blackbaud’s principal government relations leader, about what makes a meeting with a legislator successful, how to prepare to walk into a meeting, and how to follow up after a meeting. 

Topics Discussed in This Episode:

  • What makes a meeting successful from an elected official’s perspective
  • What makes a meeting successful from the social sector’s perspective
  • Scheduling meetings with legislators
  • How to prepare your organization and advocates for Hill meetings
  • Deciding on your key messages
  • What to say to fly-in participants who are disappointed to meet with congressional staff than with their representatives or senators
  • Resources for training and developing talking points
  • How to research before talking to elected officials
  • Following-up after meetings to continue the conversations

Resources:

Sandra Swirski

Quotes: 

“What I do in Washington, generally, is I translate what is happening in Washington to the donor community and then I help donors translate what they do and their concerns to Congress.”

“I also find that the more gracious and firmer you are, the more likely you are to get what you want.” 

“Always start with timely, because that is very important to the member. That they will naturally be able to act on.”

Aug 29 2019

27mins

Play

iTunes Ratings

64 Ratings
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Informative and engaging

By L3415 - Sep 13 2019
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Informative and engaging materials/conversations for non profits.

Good podcast

By sarah1344 - Mar 25 2019
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Great content, I always come away from listening to it with takeaways