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Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Updated 9 days ago

Business
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Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

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Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

iTunes Ratings

5 Ratings
Average Ratings
4
0
0
0
1

I love this podcast

By dandimit - Oct 19 2018
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Last week I was searching for podcasts for lawyers and was pleasantly surprised. Now I’m going thru the backlog. Perfect for the morning and afternoon commute.

Thx so much for the great podcast!

By Kelly_Waggoner - Jul 12 2016
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Thx so much for the great podcast! Not a specific episode … almost all of them! Every episode is a must listen. Rich is awesome … the more the better. Thx for the effort you put into it … much appreciated.

iTunes Ratings

5 Ratings
Average Ratings
4
0
0
0
1

I love this podcast

By dandimit - Oct 19 2018
Read more
Last week I was searching for podcasts for lawyers and was pleasantly surprised. Now I’m going thru the backlog. Perfect for the morning and afternoon commute.

Thx so much for the great podcast!

By Kelly_Waggoner - Jul 12 2016
Read more
Thx so much for the great podcast! Not a specific episode … almost all of them! Every episode is a must listen. Rich is awesome … the more the better. Thx for the effort you put into it … much appreciated.
Cover image of Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Latest release on Jan 10, 2020

Read more

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

Rank #1: Episode 217 – What It Takes To Be A Successful Female Attorney In Today’s World

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Becoming a successful female lawyer is not always easy and for many it may even prove to be too much. Leading Texas attorney, Aubrey Connatser, shares her journey of what it took and what pitfalls she avoided to becoming the founder of a thriving Texas family law firm. Listen to her fascinating story below and make sure to subscribe, share and review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_216-What_It_Takes_To_Be_A_Successful_Female_Attorney_In_Today_s_World.mp3

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Jan 13 2017

15mins

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Rank #2: Episode 225 – Growing Your Law Practice By Looking Forward Vs. Looking Back

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A lot of attorneys look back and cry over failed marketing plan or failed PPC campaign etc. But they fail to understand that it's too late, everything has happened, time has passed and they have zero control over the past.

What you can do instead is to look forward, learn from the mistakes, try and improve the marketing plan or PPC campaign or whatever you're going to do next. It's a simple concept yet so many attorneys just focus on the past and miss out on the opportunities to grow their practice.

I've talked about what yous should do when looking forward, how should you plan out things, how you should develop a review system of your efforts and more. Listen to it below and make sure to subscribe, share and review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_225-Growing_Your_Law_Practice_By_Looking_Forward_Vs_Looking_Back.mp3

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Mar 01 2017

7mins

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Rank #3: Episode 208 – Machine Learning Contract Analysis For Attorneys

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We may not yet be at the point where robots are taking all of our jobs … But why not pass off some of the workload at least to machine learning artificial intelligence software that sets the stage for users to employ its contract analysis and helps attorneys in their due diligence. The Director of Marketing of Kira Systems explains how it works and who it works for. Listen to the podcast below or download it for later. Make sure to subscribe, share and review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_208-Machine_Learning_Contract_Analysis_For_Your_Firm.mp3

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Tracy: This is Tracy Merda and today I have a special guest Robin McNamara, Product Coordinator at Kira Systems, a leader in helping enterprises uncover relevant information from unstructured context and related documents. Hello Robin. Thank you so much for joining me.

Robin McNamara: Hi Tracy, Thanks. Thanks very much for having me.

Tracy: As someone who spends a lot of time myself looking over paperwork and contracts and things like that. This topic that came up today with Kira Systems is absolutely fascinating. I’ll be honest with you. It sounds too good to be true, to be quite frank. So tell me what is Kira Systems and how does it work?

Robin McNamara: We are a software company that assists law firms with identifying and analyzing important clauses in contracts as well as other important documentation that they might have. In particular we assist or the genesis for our company was assisting law firms with the due diligence process associated with Legal work which is a process in which usually large corporate firms use huge volumes of contracts in order to identify risks or other information that might be relevant to a transaction thereby affecting the purchase price or how the transaction is structured or whether the transaction can really go ahead and happen at all. So this was a process that our founding team, our CEO Noah Waisberg and CTO Alex Hudek identified as an area of legal work that could be sort of improved in the way that it was conducted in the past. They saw an opportunity there and we built a software team to assist with that.

Tracy: So how long have you guys been around?

Robin McNamara: Noah and Alex founded Kira Systems in 2011. Noah’s background is as a corporate lawyer at the firm called Weil, Gotshal & Manges in their New York office where he did a lot of this legal work called due diligence which basically involves reviewing usually large numbers of contracts as I said before, in order to identify the risks and also test opportunities and so he did a lot of this work and I think the characteristics of that sort of work really lent itself well to the type of technology that we use which is where Alex comes into this. He has a PhD in Computer Science but specifically has a specialization in machine learning from a school called Waterloo which is sort of Canada’s MIT. So the two of them got together and were able to come up with a machine learning based solution to this very common legal problem associated with due diligence. Due diligence being a task that is pretty difficult to do well. So really smart and talented people working at prestigious law firms often struggle to do it well because the information you are trying to find is potentially hidden or nuanced in such a way that it is difficult to recognize. But it’s also fairly a repetitive process so oftentimes you are looking for the same sort of things again and again. So in their combined expertise they were able to come up with a software solution that delivers both time saving as well as accuracy benefits and for that reason, our company has been able to attract some very high profile clients including some of the largest and most traditional law firms in the world like DLA Piper, Clifford Chance and Freshfield as well as some of the other large professional service organizations like De Voight. That is a brief history of our company which came to be in the last 5 years or so.

Tracy: You guys came at it with both the technology side of it as well as having someone with firsthand experience and probably a lot of appreciation for anything that can ease the process of going through contract after contract, I imagine.

Robin McNamara: Yes. Exactly. It’s our dual expertise that is really important. We seek to provide a good solution in this area. We have a number of computer science PhDs in our staff at the moment as well as a number of really talented developers and designers. We also have quite deep legal expertise particularly in our primary target market. So we have a number of people on our staff who have a lot of experience doing MNA work in a number of different contexts and we think that it really gives us both a solid understanding of what our customer’s needs are as well as the cutting edge technical expertise needed to do really exciting and interesting things in this space.

Tracy: Let’s talk a little bit more about the technology behind Kira systems. Tell me a little bit about how it works? Obviously I am by no means an expert in this field so if you could dumb it down for me in layman’s terms. What is it looking for when it’s going through documents and things like that?

Robin McNamara: There are a few different ways that you could approach a problem like this. A problem like this being where you have a lot of unstructured information and you want to find certain phrases or words that are suggestive of broader concepts than you are looking for. Systems in the past used oftentimes rule based approaches to solving these problems. You might come up with a recipe that looks for certain keywords, maybe in a certain order or something like that that you can sort of as a human who is very well experienced in a given area might be able to construct a recipe to find a lot of examples of a certain type of contractual provision. An example of that would be something like an assignment provision usually uses the word assignment and maybe a handful of other words and therefore if you search for those words in close proximity to one another, then maybe you are going to be able to capture a majority of the instances of an assignment provision. The significant difference here between that sort of approach which had been tried a bunch of times in the past and it was moderately successful as a solution to this sort of a problem but had some really significant drawbacks. The difference between that and what Kira Systems does is that we use technology that really determines that recipe for you. So we have technology that will basically break down natural language into it’s component parts which we call features and then on it’s own will come up with an appropriate recipe to weigh the different features to find the information that you are interested in finding. So for example, an assignment provision, although you as an expert in the field might know that it usually contains the word assignment. There are all sorts of other features that might be relevant to making that determination that you wouldn’t be able to maybe pick up on or articulate well. So maybe the assignment provision occurs generally in a certain position within the contract or within only certain types of contracts. Potentially the sequence of words used in assignment provision is atypical. So there are all sorts of things that it would be very difficult for a human to both pick up on and articulate well and oftentimes unpredictable things and for that reason, if you can have a system make those pro se determinations in a mathematical way where you end up having happened is that the system is more accurate and importantly a lot more robust to unforeseen types of phrasing. So if someone uses synonyms or uses a new sort of phrasing, our machine learning system is able to accommodate that and maybe identify that it is an assignment provision even if it is not phrased in exactly the same way as the system has seen before. Does that depiction make sense?

Tracy: Absolutely. This seems like a no-brainer to me. Are a lot of law firms using these systems? What else is out there that they are using instead of this system? It seems crazy to me if someone doesn’t jump onboard with this today.

Robin McNamara: As I mentioned, we have a number of very significant law firms and corporations and other professional services firms using our software but this base in general, is fairly new. There aren’t too many companies that are approaching contract review using machine learning. There are others but we are all fairly recently established companies. If you look at the way this space is changing there is fairly rapid adoption of Kira Systems technology in law firms as well as corporations and other professional service firms. I think the main reason for that is these organizations are coming to the conclusion which you just mentioned, which is that if you can do this more accurately and in less time then it’s a no-brainer that they should use this to enhance the way that you are doing this work.

Tracy: So you mentioned that it’s in it’s infancy slightly in terms of the companies being around and things like that but you obviously, I’m sure are moving at a fast pace. Where do you expect to see Kira Systems in the next few years as to maybe 10 or 20 years down the line?

Robin McNamara: It’s not to say that we’ve definitely grown quite quickly. We are about 40 employees now which is a good number for a fairly recently established company. We are at the moment drawing a lot of attention for the core use case or the reason for our company being established around due diligence and improving the way that it is done at the moment. I think that there are a number of exciting things that we see on the horizon and there is still around this high level goal of improving the way that contract review is done. But there are a number of different ways that we can assist with that process. An example is that we are excited to assist with more is the sort of knowledge management around best practices for drafting contracts in different sorts of ways. At the moment we focus on primarily with assisting the contract review but we could and have more recently been doing some quite sophisticated studies around deal points and what the trends are in industries with given types of contractual provisions. These are the studies that happened down in the past highly manually but the difference with using technology like Kira for a task like that is that you can do it much more quickly and therefore you can do a much larger volume. In early 2017, for example, we would be able to give legal professionals a fairly comprehensive understanding of the way that certain types of contracts have been drafted in a given industry in 2016 whereas in the past, getting that sort of information would take a long time and be very expensive to have lawyers come in and construct those reports manually. So we see a lot of opportunity to augment the industry knowledge around best practices for contract drafting as well but there are a number of other ways that contract review or creation or a bunch of things around contracts could be improved and our system works either with it to work with. In fact a number of companies that you’ve also had on this podcast in interesting and exciting ways. So also short of ensuring that our software plays well with the sort of adjacent products in this space is another thing that we are excited about.

Tracy: I love this and I’m so looking forward to seeing what you people do with this especially for a lot of the attorneys that we work with; I already have 5 in my head that I know this would help with. So if someone would like to contact you Robin for more information and see if maybe your services are a fit for their firm, what is the best way to reach out?

Robin McNamara: We have a website as most companies do which is kirasystems.com. There you can read about our company and our product as well as a bunch of literature that we’ve produced about this sort of industry and our ideas on how and why machine learning is a good way to approach these sorts of problems and you will also find our contact information there. So get in touch with us and schedule a demonstration if you are interested in learning more.

Tracy: Alright. Well, I just want to give a special thanks to Robin McNamara, Product Coordinator at Kira Systems. Robin Thank you so much for this great information and for your time today. I know you will have a lot of interested listeners out there

Robin McNamara: Yes. Thanks very much for your time as well Tracy.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_208-Machine_Learning_Contract_Analysis_For_Your_Firm.mp3

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Jan 02 2017

17mins

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Rank #4: Episode 228 – The Young Attorney – Doogie Howser, In Law School

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Completing law school at any age is an impressive feat. For Attorney Philip E. Meyer, that time came and went a little earlier than for most. Listen as Meyer tells us about his experiences (both the pros and cons) of attending and graduating law school by the age of 22! He lets us in on the secrets of how he harnessed his youth and what he learned from other attorneys and used this as an effective strategy to market himself.

Bio:
Attorney Philip Meyer joined Scribner Fowlke – Attorneys at Law in 2015. Before that he was a solo practitioner. As well as being a licensed attorney, he also has his real estate license. Before he began his law practice he managed property. He has several years of experience working with tenants. In addition to property management, he is very proficient at negotiating for collections and getting judgments against debtors. Within his real estate practice he has experience negotiating real estate contracts, cleaning up title to property, boundary disputes, and evictions.

Meyer graduated from the University of Utah’s S.J. Quinney College of Law in 2013. During law school, he was a law clerk for the Utah Attorney General’s Office. Following law school, he chose to start his own practice but after being mentored by Thomas Scribner for a year, he decided to join the firm. When not working, he enjoys working on his small ranch. He has ten horses including a stallion and several colts that he enjoys training. If not in the office, he is usually in Utah’s beautiful mountains.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_228-The_Young_Attorney-Doogie_Howser_Law_School_In_Law_School.mp3

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Mar 17 2017

33mins

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Rank #5: Episode 256 - Dan Jansen- Nextlaw Ventures- Reinventing the Practice of Law through Artificial Intelligence

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Just a few years ago, a large law firm by the name of Dentons realized the coming changes that an overlap between technology and lawmight create, and wanted to get ahead of the game. As a result, Dentons created Nextlaw Labs with the vision of reinventing thepractice of law using technology. As a subsidiary of Nextlaw Labs, Nextlaw Ventures emerged, which is an early-stage, legal-focused venture fund that invests in a variety of legal tech companies.

As the CEO and Managing Director of Nextlaw Ventures, Dan Jansen discusses just a few of the 10 legal tech companies currently in their fund, including ROSS Intelligence, which is an expert legal, research-driven tool that leverages AI to answer legal questions and create legal memos. Jansen believes that this technology will have a democratizing effect on the practice of law by allowing small firms to find the answers to complex questions that, otherwise, only larger firms might have the ability to answer. 

Tune in to hear the full discussion, and visit nextlawventures.com to read about all 10 companies in Nextlaw Venture’s portfolio.

Jun 25 2018

21mins

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Rank #6: Episode 247 – Disruptive Advertising – Helping Your Law Firm Achieve Profitability With Online Advertising

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CEO of Disruptive Advertising, Jacob Baadsgaard, joins us for an in depth discussion on how his company is helping law firms advertise and market themselves profitably and efficiently on Google and Facebook by leveraging their software and team of marketers.

Bio:
Jacob’s background as a senior consultant at Omniture/Adobe is where he learned the power of data in marketing. After breaking off as an independent, he helped his first client grow from 25 to over 350 employees by helping them leverage their data to know exactly how to invest their marketing dollars on Google and Facebook.

Seeing a huge gap in the market, as very few businesses had the bandwidth or expertise to leverage data in their marketing strategy, Jacob used the capital from his first business in software sales to start Disruptive Advertising in 2013.

Jacob has grown the business from just himself to over 60 employees and 9 million dollars in annual revenue in only 3.5 years with ZERO debt or outside funding. They have worked with over 1,000 businesses to date and have found that on average an astounding 76% of AdWords and Facebook Ad budgets are wasted.

Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand, SearchEngineJournal, Unbounce and KissMetrics.

For more information you can visit their website HERE.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_247-Disruptive_Advertising-Helping_Your_Law_Firm_Achieve_Profitability_With_Online_Advertising.mp3

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Aug 31 2017

19mins

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Rank #7: Episode 246 – Getting Reviews Made Easy For Your Law Firm

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No one can deny the importance of reviews and they have become super important for law firms especially. A lot of the people choose an attorney solely based on the positive reviews. In this podcast below I have shared the number one technique that we're using to get reviews for our attorney clients on places like Google+, Yelp, Avvo and on website. Listen to it or download it for later.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_246-Getting_Reviews_Made_Easy_For_Your_Law_Firm.mp3

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Aug 31 2017

6mins

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Rank #8: Episode 241 – CEO of GoBeyond SEO Shares Marketing Tips For Your Law Firm

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Recently I spoke with SEO guru Brian Saeman, of GoBeyond SEO, on how he is helping his clients go beyond their marketing limits. Brian shares effective techniques on how solo attorneys and large law firms can grow their practice and profitability by using trending and old-school online strategies. Listen in and pick up a few tips to help your firm along the way.

Bio:

Brian Saemann is CEO of the digital marketing agency, GoBeyond SEO and the Co-Creator of the Legal Marketing Blueprint. Brian, and his agency team, help attorneys and law firms grow their practice and profitability by using magnetic online lead generating funnels.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_241_-_CEO_of_GoBeyond_SEO_Shares_Marketing_Tips_For_Your_Law_Firm.mp3

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Jun 22 2017

24mins

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Rank #9: Episode 260 Video Victories Michael Mogill, Author,President and CEO of Crisp Video—Unlocking the Incredible Power of Video, Connecting With Your Audience, and Increasing Profits

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Michael Mogill, author, president, and CEO of Crisp Video delivers an interesting overview of the many ways that video can connect with clients by telling a unique story that people can get excited about. 

Mogill has always been passionate about pushing creative ideas and leading businesses to success. A true entrepreneur, Mogill was accepted into medical school but he yearned to create something uniquely his own, a business that could really impact other entrepreneurs reaching for the next level. Mogill founded a video marketing company by the name of Crisp Video Group, and video work is the heart of their business. Video can create change, deliver incredible value and drive growth. The Crisp Video team is comprised of talented videographers, editors, writers, and marketers who work together to craft precise content that will resonate with an audience and get results.

Mogill talks about his background, and what got him motivated to open his company. Mogill states, the video is engaging, and that is undeniable, but not everyone uses video to their greatest advantage. After a push to launch his company began to garner results, a fortunate, but accidental, situation opened the door for Mogill to begin servicing attorney clients, and the business really took off from there. By producing a truly unique, almost movie-trailer worthy, video for a legal client struggling to find her client base, Mogill helped her find her audience, and in turn, he found his in the legal field. As true storytellers, Crisp Video takes on each of their new attorney clients with excitement; it’s a chance to tell the client’s story in a unique way that will propel their firm to new heights and reach a broader base of clients.

Mogill discusses the importance of telling a good story, and of communicating trust and value. He details how smaller firms can find their audience by being more strategic, as they will not be able to outspend the big firms. By creating videos for their clients that are truly inspirational and interesting, Crisp Videos’ videos often get shared, and shared, and shared, which pushes a client to a wider audience. Mogill outlines some of the elements of a top video, and he states that authenticity is the key. People will resonate with authenticity in a video, a message that connects in a real way and helps the firm to stand out from the competition. Mogill explains how many clients come to them and they really do not know what they should present in a video. Mogill and his team help their clients to pinpoint the most important issues, to assist them with figuring out exactly what makes their firm great in a way that will truly connect with potential clients. 

Mogill discusses his book and the many tips that people can glean from it. The book, The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market, gives attorneys a clear understanding of how to market successfully. And Mogill is happy to help his clients help their clients, so everyone thrives.

Jan 15 2019

29mins

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Rank #10: Episode 213 – How To Grow Your Law Practice By Asking The Right Questions

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Planning is one of the most important factor in growing a law practice. Even if you really want to focus on being a lawyer and not a marketer, still you need to prepare a sequence of action steps that you'd take to grow your practice and it doesn't have to be a 5 year plan or even a 1 year plan.

The easiest way to do this is to look at the next 30 days and start asking the right kind of questions, like how many cases do you want in next 30 days, what kind of cases you want and how you're going to get them? Then lay down the sequence of action steps to follow to meet your targets. Its easier than you think!

Listen to this podcast, its short, sweet and to the point. And if you still think planning is difficult and you don't have a lot of time, let us know, we can help you! Listen, subscribe and review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_213-How_To_Grow_Your_Law_Practice_By_Asking_The_Right_Questions.mp3

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Jan 04 2017

5mins

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Rank #11: Episode 219 – The Benefits Of Taking Great Care Of Your Clients

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Providing excellent service to your clients can help you get more business and also more genuine, positive reviews and testimonials. The benefits of taking great care of your clients are countless but the most important one is that you'll be able to get testimonials from your clients and the best part is that the case results won't even matter. I have talked about this in detail in the podcast below, listen to it or download it for later. Make sure to subscribe, review and share the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_219-The_Benefits_Of_Taking_Great_Care_Of_Your_Clients.mp3

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Jan 18 2017

7mins

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Rank #12: Day 4: 12 Days of Attorney Marketing Christmas—Systemization Success—Secrets of Attorney Marketing with Richard Jacobs

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Free time is important. It’s important for our health and happiness and should be enjoyed by everyone—especially those who’ve worked hard to get where they are. But for some, free time seems simply unattainable in light of all of the things on their list. 

On this episode of the 12 Days of Attorney Marketing Christmas series, Richard Jacobs doesn’t discuss how to check off the boxes faster, but simply how to have FEWER boxes to check off, without sacrificing business. Imagine working 20 hours a week instead of 60, and imagine that doing so would be the best business move you’ve yet to make. 

Tune in to learn how and why the key lies within the systems and procedures you establish.

Nov 14 2019

6mins

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Rank #13: Episode 234 – Become An Authority Attorney – Exclusive Interview With Bert Martinez

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In this latest podcast I interview a respected marketing consultant named Bert Martinez. He specializes in helping attorneys (and other respected professionals, like physicians, dentists, etc.) elevate their perceived status. And one of his most popular services is landing his clients on Wikipedia. Listen to this fascinating and informational interview below and make sure to share, subscribe and review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_234-Become_An_Authority_Attorney-Exclusive_Interview_With_Bert_Martinez.mp3

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Apr 06 2017

39mins

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Rank #14: Episode 266-Secrets of Attorney Marketing–Richard Jacobs of Speakeasy Marketing, Inc. – Customer Segmentation (Intake Calls, Scripts, and Drilling for the Important Information That Will Bring in Quality Clients)

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In this marketing tips podcast, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc., continues his detailed discussion regarding customer segmentation.

Richard Jacobs has over ten years of rigorous, specific experience in attorney marketing strategies that get results, and his company, Speakeasy Marketing, Inc., has assisted hundreds of attorney firms to implement creative marketing strategies that consistently bring in new, and better, clients.

Jacobs provides a quick overview of his previous customer segmentation discussions, such as segmentation by age and circumstance (considering the age and income level of potential clients), and segmentation by ethnicity and type of community (opening up your marketing to segments of the community that are not being serviced by other firms). Jacobs states that now that your firm is making the smartest choices of clients (considering age and circumstances and which clients are willing to pay more for quality legal representation) and you’re marketing to underserved communities (perhaps the Asian and Latino communities, as well as the LGBTQ community), it’s time to consider your first contact with clients.

The first contact with a potential client often comes via the initial phone call. If you’re a two or more attorney firm with an admin person and a call comes in, this is a perfect opportunity to have your admin person gather some basic information to get things moving in the right direction. Jacobs underscores the importance of having your admin people trained in dealing with incoming calls and utilizing prepared scripts with questions that home in on the specifics. He cites examples from a script for a potential DUI client, asking them questions about their situation and charges (BAC level, was a field sobriety test done, do you have a commercial license, are you in the military, etc.) and then informing them about the attorneys that would be ideal to work with them on their case. By offering information on the attorneys who are available (discussing experience in years and in the courts, etc.), the client now can segment on their own, meaning they will now be armed with the information to self-select and make their choice of attorney based on the information that has been provided to them. 

As the admin has laid out valuable information about the attorneys in the firm, relating to the new client the ways in which the attorneys are different (such as very experienced attorney/higher rates) and (younger attorney with less experience/lower rates), and their expertise in general, the senior attorney can now charge more—easily. This is because the information has all been laid out up front and the new client is self-selecting. It’s a great way to introduce the attorneys, discuss fees and areas of expertise/track record, and keep rates at a level that can really boost your profits. 

This very brief preliminary intake interview allows your firm to filter clients, and it gives you command of the information so when you get on the phone with them you will already know who you are dealing with as they are already segmented. You will not be wasting your time with tire kickers, you’ll be able to focus and get into the meat of the case right away, because your time is valuable and you need to be billing for it, not wasting time selling yourself. 

If you’re a solo attorney, you can still emulate this process. You can ask the basic questions up front yourself and drill down to the important information that will help you discern who is a good client, and help you to easily convert a call into a client. Jacobs provides multiple examples of the kinds of information you can ask to receive as well as the kinds of information you can deliver, and thereby make your calls productive. 

Jul 05 2019

12mins

Play

Rank #15: Episode 221 – ‘Ransomware’ Attack On Mr. X’s Law Firm. How Safe Are You?

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Recently one of my clients, let's call him Mr. X, had a ransomware attack and he had to pay 6 Bitcoins (around $4000 at the time) to get his data files un-encrypted and returned to him by the hacker who extorted him.

Ransomware spread mainly through spam e-mail and immediately infected one of Attorney X's computers and encrypted the files stored there.

Mr. X couldn't access the data. He had to eventually pay the attacker to get his data files back. Its a terrible story but in the interest of my attorney clients and attorneys on my list and the public at large, I've interviewed Mr. X so people can learn how to protect themselves from ransomware.

Listen to it below and make sure to share it.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_221-Ransomware_Attack_On_Mr_X_s_Law_Firm_How_Safe_Are_You.mp3

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Jan 30 2017

17mins

Play

Rank #16: Episode 18 [Google Proof] How to Implement Sound Legal Marketing Strategies for Your Law Firm’s Website

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This is the final episode of the five-part series on how to Google proof your website. In the previous four lessons about how to Google-proof your legal website; I talked about what to do in order to save your website from being dumped in the Google’s next big update. This audio tells you how we do it at SpeakEasy Marketing; how we implement these legal marketing principles.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/how_to_implement_marketing_strategies.mp3

Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

Jun 11 2014

8mins

Play

Rank #17: Day 1: 12 Days of Attorney Marketing Christmas—The Value in Niching Down Your Target Market—Secrets of Attorney Marketing with Richard Jacobs

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Over the course of 10 years, Richard Jacobs has worked with thousands of attorneys in 17 different practice areas, learning invaluable lessons, accruing an impressive amount of knowledge, and collecting hard-earned tips for attorney marketing. In the 12 Days of Attorney Marketing Christmas series, Richard Jacobs shares a new tip each day—all of which may hold the potential to completely transform your practice and spur professional success.

In the first episode, Jacobs discusses how to niche down your target market in the smartest way possible in order to spread your dollar further. No one can afford to advertise to everyone in the world, and most people can’t even afford to advertise to everyone in their city. But as an attorney, spending your money wisely on ads that will reach the right people and therefore give you a return on investment is crucial to growing your practice, fueling more referrals in the future, and simply making more money.

Nov 11 2019

11mins

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Rank #18: Episode 231 – PPC – Know What Works and What Doesn’t

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Have you tried PPC? Have you found it ineffective and expensive? Then you must be doing it the wrong way! I talked to Luda Drummond of Click Whipt, ClickWhipt specializes in running successful PPC campaigns for Law Firms, and asked her the secrets of running a successful PPC campaign. She was kind enough to share the secrets in this latest podcast. Listen to it below or download it for later. Make sure to subscribe, share and review the podcast.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_231-PPC_Know_What_Works_and_What_Doesn_t.mp3

Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes

Apr 04 2017

39mins

Play

Rank #19: Day 6: 12 Days of Attorney Marketing Christmas—Follow-Up Faux Pas—Secrets of Attorney Marketing with Richard Jacobs

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Distractions are absolutely everywhere in the modern world, including the palms of our hands—we’re constantly receiving notifications from email accounts, text, social media websites and more. This is something you need to take into consideration when thinking about your clients, either past, present, or potential. In addition to being distracted, your clients are likely going through a difficult time in life, whether because of a divorce, DUI, death in the family, auto accident…you name it. 

To top it off, in the eyes of potential clients in this whirlwind of distraction and stress, you’re just another attorney like all the rest—that is, unless you understand the importance of following up rather than giving up.

On today’s podcast, you’ll learn:


  • How much follow up is too much or not enough
  • What to do if you can’t find the time to follow up as much as you should
  • When to follow up, and what to remember when you do


Tune in for all the details. 

Nov 18 2019

13mins

Play

Rank #20: Episode 259-Legal Loyalty – Paul A. Samakow, P.C., Noted Lecturer, Legal Expert – Personal Injury Law—Earning the Trust of a Community and Taking Pride in Helping Others

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Paul A. Samakow, P.C. (samakowlaw.com), discusses his long, successful career as an attorney, and the rewarding work of assisting people with their personal injury cases.

Paul Samakow is an attorney with a long track record of success, solving problems, and helping each client reach their goal, whatever their issue or case may be. Samakow and his team at The Law Offices of Paul A. Samakow, P.C., pride themselves on going the extra mile for every client. Their office takes on standard cases, of course, but they extend themselves further helping clients resolve associated issues with their cases that other attorney firms often do not. As an example, regarding an auto collision case, most firms will not assist their clients with associated matters such as car rental or car repair—Samakow and his team do and are happy to help. When they take on a new client, their philosophy is to help that client in every way they possibly can.

Samakow talks about his early years, cutting his teeth in the courts working on all kinds of cases. He discusses the cost-prohibitive marketing that he saw most attorneys putting out, and figured there was a better way to make his mark in the industry. Armed with a basic knowledge of Spanish, Samakow offered his services to the Hispanic community and earned a reputation quickly that started his phone ringing nonstop, and the rest, as they say, is history. From small newspaper advertising to radio, and eventually TV, Samakow broadened his marketing efforts and the Hispanic community took to him enthusiastically. 

Samakow details how the Hispanic community truly appreciates his work, and the sense of pride he gets when he earns trust and becomes a confidant for life. Samakow began his practice in 1980 and immediately went to work as a solo attorney assisting clients with criminal cases, family law, bankruptcy, small business representation, real estate settlements, and others. Over the years, Samakow has intensified his focus in the area of personal injury law almost exclusively as he saw the devastation that injuries brought to individuals and families in regard to their physical and emotional well being, and with respect to their financial matters as well. Samakow decided this was an area in which he could offer significant help to those who were suffering in personal injury cases.

Samakow talks about marketing seminars and his goals when attending, as he focuses on learning. And he discusses how he enjoys sharing all that he learns with others in his own presentations and seminars. Specifically, he outlines the many marketing and advertising tips and tricks that he has learned over nearly 40 years of active practice. Samakow has a wealth of knowledge to share, and he covers many topics, from in-office administration documents and forms; to advertising dos and don’ts; to flighting, which is an advertising scheduling strategy that alternates between a normal schedule of advertising and a complete cessation of all runs after several weeks; and more. Ultimately, Samakow states that the goal is to go into a community that you intend to serve and be real, not plastic, to show the community that you are there for them. This type of honest integrity will work with communities regardless of location, anywhere in the country. 

The legal expert talks about different cultures and he underscores that the methods to succeed in gaining a community’s trust in one community may not necessarily work in another. He talks about the many ethnic festivals that offer opportunities to those looking to make an entry into a particular community, to earn their trust, and work with the people of the community. Samakow talks about working with languages, and hiring those who speak specific languages to help gain entry into a community. Finally, Samakow details some of the specifics regarding his upcoming seminars and events, and how to reach out to him to register. 

Paul Samakow is a proud member of multiple plaintiff organizations that focus on educating and helping victims. And he is a frequent lecturer to the community, school, civic, and professional groups. 

Jan 08 2019

42mins

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Episode 279 - Putting Your Best Foot Forward, Even When You Make Mistakes, Especially When You Make Mistakes!

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Richard Jacobs, the president/founder of Speakeasy Marketing, Inc., discusses his thoughts on kindness and humanity, and the importance of both in life, and business.  

Jacobs is a respected leader in the marketing world, and throughout his long career, he has successfully guided countless law firms and private attorneys to their greater success, advising them and putting marketing efforts into action, efforts that yield new, and better, clients.

Jacobs recounts a recurring experience that happens at his local pizza joint. As a regular patron of his local, delicious pizza joint, Jacobs has found that they consistently screw up his order. But his love for the restaurant and their pies keeps him coming back. But he states that he would not if the circumstances were different. And by that, he means that the restaurant owner is kind, concerned, and truly apologetic each time Jacobs’ order is prepared improperly. It is this kindness, care, and concern that the owner puts forth that helps Jacobs to keep a good attitude and forgive the mistakes, though they are regular and often. 

Jacobs relates that this is a good lesson for attorneys as well. While professionalism and competence are important, and that should go without saying, however humility and humanity are also important. Let’s face it, everyone makes mistakes, and when we do, in the business world, it’s important to own that mistake, apologize for it, and extend our best efforts to make it right, in a friendly and kind way. And you have to consider this all the way down the line… while you might be extending this to your clients, is your admin staff? It’s important that every member of your team show this kind of sincerity to your clients, or it could alienate clients and cause them to leave and look for other representation. You need to make sure the quality of service is being extended to your clients at every level. 

To learn more, go to www.speakeasymarketinginc.com

Jan 10 2020

4mins

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Episode 278 - Being Consistent, Following Through, and Winning in Business

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In this interesting podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs discusses the essence of a brand and the importance of ‘consistency of message.’

Jacobs is a noted marketing professional, and throughout his successful career leading Speakeasy Marketing he has helped many law firms and private attorneys nail their marketing goals, helping them bring in more, and better, clients.

Jacobs recounts a story about a particular copywriter who had a client who was insistent that the copy written always be original, never repeated. This got Jacobs’ entrepreneurial, strategic mind thinking. Many of us do sell the same thing or things repeatedly to various clients and customers, and how we pitch it and sell it actually does need repetition; it needs continuity and consistency. Repetition of message is important. McDonalds, for example, is a brand that excels at consistency. When we walk in a McDonalds we know that there will be a sameness that we can count on… in taste of food, dining room, etc. And as professionals, we need to emanate that level of consistency. 

Find out what works and repeat it. While your pitch might become boring to you, it’s new to new clients, so be consistent in your pitch, but find new ways to keep it spicy so you can deliver it with excitement, to get your customers and clients excited about moving forward. Jacobs states that customers and clients enjoy having a company or professional they can count on. Consistency matters. No matter what practice area you work in, you must follow up, and be consistent.

Dec 24 2019

6mins

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Episode 277 - The 80/20, Finding Time to Create and Innovate - Secrets of Attorney Marketing with Richard Jacobs

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In this informative podcast, Ron Sheetz interviews Richard Jacobs, serial entrepreneur, inventor, and the president/founder of Speakeasy Marketing, Inc. Jacobs explains how to carve out important time to create, and ensure success.

Jacobs discusses the importance of freeing up your time, in order to fully realize all your ideas and implement your vision. This, as Jacobs bluntly states, requires that you systematize your business. While this task can be boring and arduous, it simply must be done, and once it’s done it will allow you to free up crucially important time to do more, to succeed more. To be a true visionary, and successful entrepreneur, you absolutely must systematize and reduce your work load, which will lead to more free time and allow you to maximize your potential and innovate. 

Jacobs goes on to state that once you step outside the daily functioning of your business, and get it running efficiently, you can attain an outside perspective that will allow you to find ways to tune it, tweak it, innovate it, and make it not only more efficient, but more profitable. Jacobs provides interesting and valuable examples of how he has done precisely this with several of his businesses, from a successful attorney marketing firm, to an ingenious sleep/bed/pillow company, to a thriving podcast venue that draws more and more listeners daily.

The successful entrepreneur talks in detail about the importance of letting things go, in order to just start. You have to let go of imperfections and just create. Once you establish a presence, a business, etc. you can then refine. Jacobs talks about the importance of utilizing the 80/20 principle, and using every tactic you can to simplify and release your time, time to take action and create. Jacobs explains how to understand and build systems, and provides a few reading recommendations that people can use to help them on their journey.

Dec 03 2019

22mins

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Day 12: 12 Days of Attorney Marketing Christmas—blackOut Calender—Secrets of Attorney Marketing with Richard Jacobs

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Richard Jacobs, founder of Speakeasy Marketing, Inc., continues his thought-provoking series on the power of marketing, as he delivers impactful information that can help any type of attorney, no matter their specialty, bring in more clients—better clients. In this special holiday series, Jacobs presents “The Twelve Days of Attorney Marketing Christmas,” a once-a-day series that will be a true stocking-stuffer and bring new possibilities for 2020.

Richard Jacobs is a noted authority in the marketing profession. His company, Speakeasy Marketing, Inc., has helped literally thousands of attorneys succeed in their goal to provide better service to all their clients, while increasing profits. 

Jacobs discusses the importance of planning, making a real plan to get ahead of your marketing efforts and make them happen. As he explains, the holidays roll up on us, and when we get back from all the celebrating and family time, January will bring catching up, and before you know it, it’s February, then March, and we’ll just be reacting to what is happening and not really executing a plan, a vision for creating the success and opportunity we really want. 

Jacobs makes suggestions about putting things into a calendar and looking intensely at it, making sure our efforts are going to be focused throughout the year. He talks about making an effort to take time each day, away from the computer, to simply think, and let our ideas flow. Jacobs explains how we can measure our efforts by studying our 80/20, and working backwards to make sure we hit goals that come out of our overall plan that we’ve put on paper. Take an hour each day to make those plans, and look ahead, and your success will come.

Dec 02 2019

11mins

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Day 11: 12 Days of Attorney Marketing Christmas—80/20 Rule—Secrets of Attorney Marketing with Richard Jacobs

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Richard Jacobs, a founder of the successful marketing company, Speakeasy Marketing, Inc., continues his power-ideas series on the importance of marketing. Jacobs presents “The Twelve Days of Attorney Marketing Christmas,” a once-a-day intensive series that can help all attorneys prepare to make 2020 a year to remember—bringing success, better clients, and bigger profits.

Richard Jacobs is an authority in the marketing arena. His company, Speakeasy Marketing, Inc., has helped attorneys all across the country, to succeed in their goal of providing better service to their clients, while dramatically lifting profits. 

Jacobs discusses the power of the 80/20 principle—a method to help each of us supercharge what we do, to get things done more efficiently and faster, and to focus on our ideas. Jacobs talks about the traffic we bring to our websites, and how to bring more clients in. He provides tips on how to ‘supercharge’ our websites, and make web pages draw more interest, hits, and clicks that could turn into a real business. 

Jacobs explains that attorneys should look at the kinds of cases they take on, and have taken on, and to identify similar characteristics between cases. What scenarios are profitable? As attorneys look at cases and see certain types come up over and over, maybe they could crank up efficiency by streamlining tasks that relate to the same kinds of cases. 

Jacobs goes on to explain other scenarios in which the 80/20 principle works, looking at client sign-ups, and evaluating who is taking the calls, and who is closing. By observing what has happened in the past, we can look at maximizing our opportunities in the future.

Dec 02 2019

10mins

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Day 10: 12 Days of Attorney Marketing Christmas—Books—Secrets of Attorney Marketing with Richard Jacobs

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Richard Jacobs, founder, and president of Speakeasy Marketing, Inc., continues his interesting series on marketing, as he delivers truly powerful information that can help attorneys bring in more clients, and higher-quality clients. 

In this unique holiday series, Jacobs presents “The Twelve Days of Attorney Marketing Christmas,” a once-a-day special holiday series that gives the gift of marketing tips to celebrate the season.

Richard Jacobs is a noted authority in the marketing arena, and his successful company, Speakeasy Marketing, Inc., has helped thousands of attorneys meet the goal of providing higher quality service to their clients while increasing profits. 

Jacobs discusses his other venture, Jacobs & Whitehall, a publishing business in which attorneys and other professionals can easily and successfully launch their ideas in the form of a book, helping to build their brand and their business. The goal—to separate you from the pack, to bring your ideas to the forefront and truly launch your presence in the field of your expertise. Jacobs states that in a world with so many selections at our fingertips, it is important to find a way to ‘break out’ of the pack, to make yourself and your business stand out. Extra work is needed, and making one’s self an authority in the field, via published works, will help to build a brand and take it to the next level. 

Surprisingly, few attorneys take advantage of this truly remarkable means to push ahead of their competition, but as Jacobs states, publishing could just be the key to your new success.  

Dec 02 2019

7mins

Play

Day 9: 12 Days of Attorney Marketing Christmas—Platforms—Secrets of Attorney Marketing with Richard Jacobs

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Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his informative series on marketing, as he delivers useful information that can help every type of attorney bring in not only more clients, but higher quality clients. In this special series, Jacobs presents “The Twelve Days of Attorney Marketing Christmas,” a once-a-day holiday series that gives the gift of marketing expertise in the true spirit of the season!

Richard Jacobs is a respected authority in the marketing world. His company, Speakeasy Marketing, Inc., has helped thousands of attorneys succeed in their quest to provide better service to their clients while increasing and maximizing profits. 

Jacobs explains that there is no one specific marketing platform that works for everyone. There are no one size fits all strategies, and thus it may be necessary to try multiple methods until you find the one that maximizes your benefits. In today’s podcast, Jacobs delivers some information on a few of the strategies attorneys might use to find their advantage. How does one succeed in a particular marketing effort? Jacobs provides examples, discussing AVVO, an online marketplace for legal services that provides everything from lawyer referrals, to access to their database—that is brimming with pertinent legal information. 

As Jacobs explains, it is important to see who is coming up first on the site, and why. If you study the system, you’ll be able to find reasons that could affect ranking, such as paid advertising, many reviews, keywords, an absence of one-star reviews, peer reviews, etc. And the same applies to google ranking, and Yelp, etc. Look at the ads, the keywords being utilized, what are they saying, what calls to action exist, etc. 

Jacobs suggests to look for what is missing in the various platforms, and if there is an obvious area that seems to be underrepresented, perhaps consider adding it to your list of services, to fill that void. Always be looking, studying, and researching, because mail, online presence, and more can help you find your niche, find your value, and accelerate your incoming business flow.

Dec 02 2019

7mins

Play

Day 8: 12 Days of Attorney Marketing Christmas—If at First You Don’t Succeed, Try 99 More Times—Secrets of Attorney Marketing with Richard Jacobs

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The more you fail, the more likely you are to eventually succeed. Okay, maybe that’s not true in every single circumstance of life, but it’s true when it comes to your law firm and many other ventures in life. 

In today’s episode, Richard Jacobs discusses the magic of making 100 attempts at something, rather than giving up early on like so many people do. He not only draws from personal experience and successes but explains how to incorporate his strategies and the right mindset into your practice.  

On today’s episode, you will discover:


  • What you can learn by looking for correlations between past and current clients and/or cases


  • Why it’s so important to remain observant in your work and dealings with clients


  • How Richard Jacobs has achieved his successes, and how you can adopt the same strategies he has


Press play for all the details. 

Dec 02 2019

7mins

Play

Day 7: 12 Days of Attorney Marketing Christmas— Skews—Secrets of Attorney Marketing with Richard Jacobs

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Richard Jacobs, the founder, and president of successful marketing firm, Speakeasy Marketing, Inc., continues his ongoing series on marketing, helping attorneys cast a wider net and bring in more clients, focusing on higher-quality clients.

In this festive holiday series, “The Twelve Days of Attorney Marketing Christmas,” Jacobs provides expert marketing tips that will be the gift that keeps on giving, into the new year and beyond. Jacobs is a celebrated authority in the marketing field, and his company, Speakeasy Marketing, Inc., has helped scores of attorneys meet their goals as they seek to deliver higher quality service to all their clients and increase their overall profits. 

What makes a good client? Jacobs discusses the ways attorneys can look at their past clients, study the past two years or so, and see what similarities and circumstances are similar and what truly makes a good client. As Jacobs states, you have to study your clients intensively. You have to look at who were the judges, who were the insurance companies you battled, etc. While you may think you know what makes a good client, once you look at your past clients and your successes, it may surprise you that your marketing efforts are not in the right area. 

Looking through your files can help you to see important factors, such as age, sex, demographics, circumstances, time to closing, personal issues, etc. Jacobs says that by improving your specific targeting, you can put more resources toward the good clients, spending your money to attract the clients whom you can win with. 

Study the files, study your admin, how you answer the phone and the conversion ratios of everyone in the office. Study it, analyze it, and capitalize to improve your business. 

Dec 02 2019

8mins

Play

Day 6: 12 Days of Attorney Marketing Christmas—Follow-Up Faux Pas—Secrets of Attorney Marketing with Richard Jacobs

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Distractions are absolutely everywhere in the modern world, including the palms of our hands—we’re constantly receiving notifications from email accounts, text, social media websites and more. This is something you need to take into consideration when thinking about your clients, either past, present, or potential. In addition to being distracted, your clients are likely going through a difficult time in life, whether because of a divorce, DUI, death in the family, auto accident…you name it. 

To top it off, in the eyes of potential clients in this whirlwind of distraction and stress, you’re just another attorney like all the rest—that is, unless you understand the importance of following up rather than giving up.

On today’s podcast, you’ll learn:


  • How much follow up is too much or not enough
  • What to do if you can’t find the time to follow up as much as you should
  • When to follow up, and what to remember when you do


Tune in for all the details. 

Nov 18 2019

13mins

Play

Day 5: 12 Days of Attorney Marketing Christmas—Answering the Phone in An Era of Automation—Secrets of Attorney Marketing with Richard Jacobs

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According to Richard Jacobs, “Answering the phone is a superpower, especially in this computerized, AI world of 2020.” This might sound silly at first, but why might it be true? For one, because so many other attorneys—those who would otherwise be your competition—don’t answer the phone or don’t have someone there to answer it and get critical information from potential clients.

In an era of automation, making sure that your potential clients talk to a real person who can personalize the conversation will make them feel heard, understood, and important, and it will make them that much more likely to hire you. In this episode, you will learn:

· How to ensure that you don’t lose potential clients, even if you’re a solo practice

· In what ways public perception of attorneys has changed over the years and how to use this to your advantage

· What to say (or what to have your admin staff say) when returning a phone call to a potential client

Tune in for all the details.

Nov 18 2019

12mins

Play

Day 4: 12 Days of Attorney Marketing Christmas—Systemization Success—Secrets of Attorney Marketing with Richard Jacobs

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Free time is important. It’s important for our health and happiness and should be enjoyed by everyone—especially those who’ve worked hard to get where they are. But for some, free time seems simply unattainable in light of all of the things on their list. 

On this episode of the 12 Days of Attorney Marketing Christmas series, Richard Jacobs doesn’t discuss how to check off the boxes faster, but simply how to have FEWER boxes to check off, without sacrificing business. Imagine working 20 hours a week instead of 60, and imagine that doing so would be the best business move you’ve yet to make. 

Tune in to learn how and why the key lies within the systems and procedures you establish.

Nov 14 2019

6mins

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Episode 279 - Facing Unjustified Censorship Online—Secrets of Attorney Marketing with Richard Jacobs

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“Google, Facebook, Twitter, even email…all these places are actively censoring what they don’t like...and if it goes against their narrative, you may be in the crosshairs for literally no reason at all,” explains Richard Jacobs, as he discusses a growing problem for attorneys: acts of censorship that come with no explanation and no recourse, leaving many without an online presence at all, and thereby costing potentially thousands of dollars in lost marketing. So, what do you do about it? One of the best defenses to this unpredictable censorship is to maintain multiple channels of marketing so that getting kicked off of one platform will have only a minimal (if any) impact on you and your practice. 

To learn the latest techniques and strategies for navigating the world of online attorney marketing, call Speakeasy Marketing, Inc. at 888-225-8594.

Nov 12 2019

6mins

Play

Episode 278 - Is Your Website ADA-Compliant?—Secrets of Attorney Marketing with Richard Jacobs

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If your website isn’t accessible to people with disabilities, you could suffer the consequences. In the world of online marketing, this is one of the most recent issues facing attorneys. So how do you respond to that unanticipated notice you receive, wherein a law firm threatens to file a case against you unless you pay a certain amount of money? And when you inevitably deal with the second wave of companies offering to make your website ADA-compliant for thousands of dollars, do you agree out of fear? 

Tune in to today’s short and to-the-point episode to learn what the smartest attorneys are doing to mitigate these issues, keep their websites safe from attack, and pay the smallest amount of money in doing so. 

Nov 12 2019

4mins

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Day 3: 12 Days of Attorney Marketing Christmas - On Taking Control—Secrets of Attorney Marketing with Richard Jacobs

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According to a philosophy developed over 2,000 years ago called stoicism, you should only spend your energy on the things in life that are within your control. It makes sense, right? Why waste your mental energy and focus on things you can’t do anything about anyway? But the real question is this: what can you control, and how do you control it in a way that will provide you the most benefit? Can you control your online reviews? What about which platform you’re on (or kicked off of)? How can you control the way you communicate with prospective clients? These are a few of the questions answered on today’s episode of the 12 Days of Attorney Marketing Christmas series.

Nov 11 2019

10mins

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Day 2: 12 Days of Attorney Marketing Christmas—Minding Your Mindset—Secrets of Attorney Marketing with Richard Jacobs

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It might initially sound cliché to say that a negative mindset won’t get you anywhere while a positive one will, but just because something is cliché doesn’t mean it’s untrue. In the second episode of the series 12 Days of Attorney Marketing Christmas, Richard Jacobs shares the observations he’s made over the years working with thousands of different attorneys, many of whom practice within close proximity to one another yet experience substantially different levels of success. 

How is it that one attorney can make a million dollars a year, while another attorney in the same area of law working just a few miles away will struggle to gross over $60,000 a year? It could be as simple as finding the right method of marketing for your practice, and maintaining a good attitude while you do it.

Nov 11 2019

9mins

Play

Day 1: 12 Days of Attorney Marketing Christmas—The Value in Niching Down Your Target Market—Secrets of Attorney Marketing with Richard Jacobs

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Over the course of 10 years, Richard Jacobs has worked with thousands of attorneys in 17 different practice areas, learning invaluable lessons, accruing an impressive amount of knowledge, and collecting hard-earned tips for attorney marketing. In the 12 Days of Attorney Marketing Christmas series, Richard Jacobs shares a new tip each day—all of which may hold the potential to completely transform your practice and spur professional success.

In the first episode, Jacobs discusses how to niche down your target market in the smartest way possible in order to spread your dollar further. No one can afford to advertise to everyone in the world, and most people can’t even afford to advertise to everyone in their city. But as an attorney, spending your money wisely on ads that will reach the right people and therefore give you a return on investment is crucial to growing your practice, fueling more referrals in the future, and simply making more money.

Nov 11 2019

11mins

Play

Episode 274 - Richard Jacobs of Speakeasy Marketing, Inc - Achieving Primary Goals and Reducing Anxiety About Secondary and Tertiary Goal Setbacks

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In this informative podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his discussion series on marketing, as he delivers powerful information that can help attorneys bring in not only more clients, but the higher quality clients every attorney wants to serve. 

Richard Jacobs is a well-known authority in the marketing world. His company, Speakeasy Marketing, Inc., regularly assists hundreds of attorneys as they seek to maximize profits. Jacobs discusses a personal experience, a car accident, that ultimately led to the discovery that he had thyroid cancer. Going through his treatment, he made a promise to himself to find less stress in the daily anxieties we all face, because, he thought, if he could get through cancer treatment, everything else should pale in comparison. But as life settled in, he found that eventually, he moved back into old patterns, of getting upset about the small stuff. By trying to make his way back to the positive energy, he discovered that there were great parallels between his personal experience and what happens in the business world. 

Jacobs explains that if we think about our business, our law firm, in a way in which we focus on achieving a primary goal and not getting upset about the lesser goals if we do not have success up and down on all fronts, that we will be making a positive step toward fulfillment and an overall sense of accomplishment. Jacobs explains that we all need to make that promise to ourselves, to take advantage of the ‘now’ and enjoy the daily moments and successes, staying positive. If we are aware of how we feel each day and stay in the moment, we can have a higher purpose and clarity as we achieve daily, weekly, and long term goals. 

Oct 23 2019

5mins

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Episode 273 - Secrets of Attorney Marketing–Richard Jacobs of Speakeasy Marketing, Inc. – Getting More Bang Out of Your Marketing Bucks

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In this informative podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs explains how to get more marketing value out of the marketing budget you are already spending. 

Everyone wants to get the most value they can for every dollar spent, and Jacobs has a way to not only maximize the value of your marketing efforts but expand them, without spending even one more penny than you already have been. 

Jacobs discusses how everyone needs a skilled attorney from time to time, to handle a traffic ticket issue or auto accident, a divorce, estate plan, DUI, etc. It’s inevitable that every now and again most everyone will need some legal help. As Jacobs’ mission is to help attorneys improve their businesses, get more quality clients, and make more money, he and his team are constantly testing their theories, seeking to find every area where an attorney can improve their business in some way. When Jacobs has a real issue himself and needs to hire an attorney, he’ll have his assistant call attorneys, mystery shopping, to see what kind of response or service they get. In a recent situation, 30 attorneys were called, and only 5 answered. Surprisingly, of those 25 who didn’t answer, most never even reached back out, even after they were left an extensive message that explained the legal matter, and requested a return call. The bottom line: if you aren’t answering calls and questions, or at least returning calls or following up via email, then you’re missing out on new, potentially great clients. 

If you want to make more money without spending more money, Jacobs states that you simply must answer calls, respond to your voicemails, follow up with emails, etc. If you’re not doing that, then your marketing dollars are going down the drain. As Jacobs explains, if you don’t have the time to do that yourself, then you need to hire someone who can. 

Jacobs talks about the kinds of ‘answering’ options that exist, and he underscores that if you simply answer the call and then grill the potential client with endless questions, but don’t make a connection, then you may miss an opportunity. Also, if you answer the call and tell the potential client that a particular attorney is ‘out of the office’ and don’t follow up, then you’re not really effectively answering those calls. You must be friendly, and you must follow up. But as Jacobs states, if you follow up and really connect, it will be shockingly effective. 

Sep 26 2019

5mins

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Episode 272-Secrets of Attorney Marketing–Carrie Chitsey, Co-Founder & CEO of One Touch Video Chat – The Power of Video Chat

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Carrie Chitsey, Co-Founder & Chief Executive Officer of One Touch Video Chat, provides an overview of her company’s innovative video chat software.

Chitsey and her team are passionate about communication and interaction. The One Touch Video Chat system helps create customer loyalty by creating memorable customer experiences. By strengthening the customer experience and boosting sales through bold communication, their system provides customer satisfaction and convenience and is a driving force in the exciting mobile video chat industry.

Chitsey talks about the formation of her company and her background in technology innovation. She recounts her work with attorneys and her passion for getting attorney firms up to speed on current technologies. She explains that we enjoy and seek out personal connections, and video chat can provide business owners an opportunity to connect face to face through technology, which enhances the user/customer satisfaction experience while increasing efficiency and saving money.

The technology innovator discusses the many outdated methods of ‘getting in touch’ and connecting that are truly relics in today’s technology-oriented business world. From the email contact form to appointment scheduling, etc., many businesses are using outdated methods to connect with customers. Chitsey discusses some of the best practices for utilizing video to enhance their overall business profile. She explains that while video chat is exciting and efficient, you still need to market this service and let your customers know that they can use it. You need to promote it on your social media, blogs, etc. to get the message out. But the bottom line is you need to get these potential customers to the video experience because once you do… the conversion rate is significantly higher. In short, the video connection really brings in new clients and customers in a way that other methods simply do not. 

With Chitsey’s One Touch Video Chat you can empower customer connections right from your website. While many potential customers already utilize the ‘text now’ options on websites, to initiate a text chat with a person or a chatbot, imagine how bigger and more impressive the experience would be with actual video chat. Imagine a scalable B2C solution that utilizes far superior technology to create a powerful user/customer experience. That is what Chitsey’s One Touch Video Chat provides, and it’s the reason why video chat is exploding in the B2C support market.

Chitsey discusses some of the particulars regarding how to use One Touch Video Chat, and she expounds upon the various options and packages that consumers can choose from when they make the decision to step forward into current technology connectivity. And in regard to attorney firms, she discusses how video often weeds out the ‘free phone call’ types who really just want to get a bit of free legal advice but aren’t serious about becoming clients.

Sep 18 2019

30mins

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I love this podcast

By dandimit - Oct 19 2018
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Last week I was searching for podcasts for lawyers and was pleasantly surprised. Now I’m going thru the backlog. Perfect for the morning and afternoon commute.

Thx so much for the great podcast!

By Kelly_Waggoner - Jul 12 2016
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Thx so much for the great podcast! Not a specific episode … almost all of them! Every episode is a must listen. Rich is awesome … the more the better. Thx for the effort you put into it … much appreciated.