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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Updated 2 days ago

Business
Education
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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

iTunes Ratings

192 Ratings
Average Ratings
178
2
2
4
6

Imagine if a consumer found this podcast

By Schumi 7X - Jan 10 2020
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This is someone stated “the Bevis and Butthead” of real estate. Their 4th grade vocabulary mixed with a punk like behavior is embarrassing for our industry. This podcast represents the worst possible representation of our industry and should be reported to NAR

Awesome Podcast!!!

By Clarisse Gomez - Dec 09 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast, highlight all aspects of real estate, success and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

iTunes Ratings

192 Ratings
Average Ratings
178
2
2
4
6

Imagine if a consumer found this podcast

By Schumi 7X - Jan 10 2020
Read more
This is someone stated “the Bevis and Butthead” of real estate. Their 4th grade vocabulary mixed with a punk like behavior is embarrassing for our industry. This podcast represents the worst possible representation of our industry and should be reported to NAR

Awesome Podcast!!!

By Clarisse Gomez - Dec 09 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast, highlight all aspects of real estate, success and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!
Cover image of Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Latest release on Jan 28, 2020

All 100 episodes from oldest to newest

How to Create Multiple Income Streams w/Matthew Clawson

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Having multiple income streams is the best way to create freedom for ourselves. We can create those streams by getting involved in the development process. How can we start building relationships with builders and developers, and what kind of value can we offer them? What should we be avoiding if we want to build successful relationships? On this episode, real estate and home building expert, Matthew Clawson, shares how to forge successful relationships with builders and developers. 

Takeaways + Tactics 

Go out and approach builders and developers. Even if there’s nothing we can help them with now, at the very least, we can start building relationships with them. 

Provide value by creating edited videos of developments and sharing them with the developer. Offer to do more videos in the future, once a partnership is established.

Avoid wasting a builder or developer’s time by sharing deals they already know about. Time-wasting is the easiest way to frustrate a builder.

Jan 28 2020

45mins

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How to Create Relatable Podcast Content w/Will Grimes and Eli Schmidt

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Starting a podcast is a lot easier than most people think, but when it comes to creating content, we tend to worry about what we should and shouldn’t share with the audience. Can we start podcasting before we’ve reached a certain level of success? How can we gain credibility with our audiences? Should we be sharing our vulnerabilities? On this episode, Will Grimes and Eli Schmidt, team leaders at Genesis Home Team and co-hosts of the Day One Dollar Zero podcast, share how to create podcast content that resonates with our audiences. 

Takeaways + Tactics 

Document the present. By showing our audience where we are now, we not only make ourselves more relatable; we also allow them to see us grow over time, and create a stronger bond with them.

To gain credibility, we have to stay in our own lanes. In other words, don’t offer advice or opinions on things we have no experience with. 

Don’t be afraid to be vulnerable. Audiences tend to seek out people they can relate to, so it’s okay for us to share our flaws in our content.

Jan 23 2020

44mins

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Zillow Creep: How To Avoid Becoming a Zillow Employee w/Jim Remley

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Agents have abdicated their responsibility to keep in touch with our sphere and past clients, and Zillow has taken over that job and we’re paying for it financially and relationally. What are the problems that come with being overly-reliant on Zillow leads? What are the 3 Cs of successful database management? On this episode real estate superstar, speaker, author, and consultant, Jim Remley shares how we can take control of our sphere and avoid becoming the equivalent of Zillow employees. 

Takeaways + Tactics 

We have to religiously nurture our CRM 

In order to switch from a reliance on Zillow leads, it’s important for us to capture client data and cultivate that data over a long period of time by incubating it in a CRM; and then closing them into transactions and referrals.

An anemic database will be low on referrals

Take the total number of your transactions, and the total number of people in your database. 10% of your database should be sending you at least 1 referral a year. If not you have an anemic database, mainly caused by not communicating. 

Leverage the database behind each client

The reality is there’s a time window within which our clients are most likely to refer us, and that is the 31 days after the transaction or leading up to it. During this time, we can offer to throw our clients a “sorry to see you go” or “welcome to the neighbourhood” party and be in attendance to build relationships with the sphere of influence that person has.

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Jan 21 2020

52mins

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How to Build a Massive Following on TikTok w/Alisa Glutz

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TikTok is becoming one of the more popular social media platforms, so real estate professionals should be taking advantage of it now. What kind of content can agents and mortgage professionals share on TikTok? How can we create successful videos, and is it possible to use success on the platform to see real-life results? On this episode, licensed mortgage originator, author of Color My Credit and TikTok enthusiast, Alisa Glutz, shares how to build a massive following on the platform. 

Takeaways + Tactics 

Take a script we would use on a client and act it out dramatically. Bring the script to life, and take advantage of all the creative tools TikTok offers. 

TikTok videos are short, so be sure to capture the audience’s attention right from the start. Jump out at the camera if need be, but make sure the audience is hooked from the first word. 

Don’t feel limited by TikTok’s short video format; direct the audience to other platforms, like YouTube. Be sure to have more in-depth content on these platforms, and use it as a way to boost credibility.

Jan 17 2020

55mins

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How to Serve Your Relationships w/Hank Avink

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So often, people hold back from making an impact on others’ lives because they’re trying to be someone they’re not. How can we become more helpful to others? Why is it so important to let go of our egos and be our authentic selves? On this episode,  developer of the 36 to Life movement, coach Hank Avink, shares insights on the importance of authenticity.

Takeaways + Tactics 

Have a mindset of service. We need to stop thinking about selling something, and genuinely want to help others with our knowledge. 

Stay in your lane. Being authentic brings phenomenal results, while being inauthentic tends to have poor results. Just be yourself. 

Drop the ego at the door. People lose the most money when their egos are involved, so present yourself as someone with a genuine desire to help others. 

Jan 14 2020

36mins

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How to Use Social Media for Meaningful Engagement

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As real estate professionals, being visible is non-negotiable, so we have to make sure we’re gaining as much meaningful visibility as possible on social media. Which platforms should we be taking advantage of to boost our followings, and should we be striving for a high number of followers in the first place? How can we connect with the kinds of people we want to work with when we don’t have a big following? On this episode, we discuss how to use social media for meaningful engagement and better results. 

Takeaways + Tactics 

  • Be mindful of where the audience is. It’s easy to be distracted by new platforms, but we have to keep creating content for the platforms where we already have a following. 
  • Aim for engagement. Having a high number of followers is irrelevant if we have no engagement with those followers, so we should spend more time making a real impact on our current audiences. 
  • When we have little-to-no followers, the best strategy we can take is to reach out to the people we want to work with directly. Most social media platforms allow users to send direct messages- so make the most of those.

Jan 09 2020

42mins

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How to Tackle Buyers’ Objections w/Bernice Ross

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Dealing with objections in real estate is a frustrating reality for agents, so it’s a good idea to have responses to those objections prepared in advance. How should we react to protestations in the buying process? Is there a way to stop objections from forming in the first place- and how should we approach buyers who stall the process to speak to other decision makers? On this episode, CEO and President at BrokerageUP! Inc and RealEstateCoach.com, Bernice Ross shares how asking the right questions can help us tackle objections. 

Takeaways + Tactics 

Asking questions is extremely powerful. Instead of telling a client what to do, formulate questions that will help them rethink their objections. 

To avoid objections being raised at crucial moments, be upfront with buyers at the first meeting. Ask if they would be ready to make an offer immediately when they find the right house. 

It’s extremely frustrating for agents when buyers stall the buying process to consult with their decision makers. To stop this from happening, encourage buyers to bring decision makers along to each listing.

Jan 07 2020

53mins

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How to Take Your Business into the Next Generation

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As we head into a new decade, it’s time to start thinking like the next generation of real estate agents. What is the new generation doing to reach a wider audience? Once we connect with a bigger audience, how can we build stronger relationships with our markets? On this episode, Gene Volpe joins us to discuss the next generation tactics to take our businesses into the future.

Takeaways + Tactics 

Use social media to share content everyone enjoys. While cat videos might not tell our audience we’re great agents, they do humanize us and show our personalities.

Once we’ve branded our personalities, we have to remind our audiences of the work we do. This doesn’t need to be a time-consuming task- we just have to be more intentional about our content. 

Build stronger relationships by approaching local businesses and asking to promote their special offers. The businesses will benefit from the awareness, customers will benefit from the specials and we’ll be known for sharing value.

For a free once-off call with Greg, text him on 925 915 1978 

For more on Gene, visit Genevolpe.com

And if you’d like to use podcasts to take your business to the next level, head to Howtogetfeatured.com

Jan 02 2020

54mins

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How to Implement the Habits of Successful People w/Dr Sheri Fluellen

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The top performers in real estate share common habits, so ambitious agents should be paying attention to what those habits are and implementing them in their own lives. How do successful real estate professionals overcome their fears- and is it possible for new agents to do the same? Can we stop ourselves from reaching a plateau of success- and why is it so important to be more intentional about our futures? On this episode, clinical psychologist and leadership coach Dr Sheri Fluellen shares how to emulate the habits of top producers. 

Takeaways + Tactics 

Build the habit of having courage. All of us have fears, but the only way to overcome them is by taking action and doing what scares us and eventually the fear will subside. 

Keep increasing necessity. As we become more successful, we stop feeling a need to achieve. We have to keep pushing our limits and increasing our necessity as we grow. 

Be more intentional. We have to know where we’re going in business and in life, and surround ourselves with people who can help us achieve our goals. 

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Dec 31 2019

50mins

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How to Create an Audience of Positively Persuadables in Our Local Markets

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One of the biggest barriers to our success in marketing is that we’re putting out a lot of content, but we’re not saying anything arresting, surprising or compelling. How should we approach marketing so that it doesn’t waste our time, energy and resources? Why is it so critical to think of marketing from the perspective of the audience? On this episode, Gene Volpe joins us to talk about the right way to go about marketing. 

It’s not just about mass broadcasting, it’s about being able to communicate effectively to the people who need to hear your message. -Greg McDaniel 

Takeaways + Tactics 

  • On social media, most of us don’t give anyone a clear and compelling reason to know or remember what we do. We think that because we’re visible we’re going to persuade people. 
  • Our time is much more valuably spent in conversation with the right people.  
  • When you’re not the person you’re marketing to, your view is tainted and unbiased. It’s important to think of your advertising from the perspective of the audience so you know the effect it will have.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

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Additional links to books or other resources mentioned during the show

Dec 28 2019

44mins

Play
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