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Education

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Updated 8 days ago

Business
Education
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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

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Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

iTunes Ratings

187 Ratings
Average Ratings
173
2
2
4
6

My Rape Place???!!!

By catxyz - Oct 09 2019
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I’ve been listening to this podcast for a while, and I felt like they had a lot of good ideas and were fairly entertaining. Before today’s episode I would have given them a 4 star rating, but today one of the guys described Mentally leaving a conversation as going to his ‘rape place’. They giggled (because rape is so funny) and talked about this for a couple of minutes before I stopped the podcast and deleted it from my Library.

Awesome Podcast!!

By Brooke Craven - Sep 11 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored podcast, highlight all aspects of business, real estate and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

iTunes Ratings

187 Ratings
Average Ratings
173
2
2
4
6

My Rape Place???!!!

By catxyz - Oct 09 2019
Read more
I’ve been listening to this podcast for a while, and I felt like they had a lot of good ideas and were fairly entertaining. Before today’s episode I would have given them a 4 star rating, but today one of the guys described Mentally leaving a conversation as going to his ‘rape place’. They giggled (because rape is so funny) and talked about this for a couple of minutes before I stopped the podcast and deleted it from my Library.

Awesome Podcast!!

By Brooke Craven - Sep 11 2019
Read more
Greg & Matt, hosts of the Real Estate Uncensored podcast, highlight all aspects of business, real estate and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

Listen to:

Cover image of Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Updated 8 days ago

Read more

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

How to Create Video Content That Drives Business to You w/James Rembert and Nick Sakkis

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Social media is vital for success in the real estate industry today, and posting video content in particular is non-negotiable. What kind of content should we be including in our videos- and how can we become more comfortable on camera in the early stages? Should our videos be strictly professional, or is authenticity more important? On this episode, founder of DigitalNatives Inc., James Rembert, and owner and founder of Amplified Marketing Group, Nick Sakkis share their insights on video, social media and the future of the real estate industry. 

Nationally, we can’t compete with online competitors. But on a hyperlocal stage, we can give them hell. -James Rembert

Takeaways + Tactics 

  • To become relevant in our markets, we need to create hyperlocal content. To do this, we can film our experiences in local establishments- like restaurants.
  • In the early stages of being on camera, it’s normal to feel nervous. To combat shyness, we can film ourselves completing everyday tasks. This will help us get used to being on camera.
  • Authenticity is everything, so stop worrying about telling viewers what we think they want to hear. If we’re authentic, we’ll be more likely to attract an audience better suited to us.

To stay ahead of new competitors like Zillow, we have to embrace social media. Start getting comfortable with sharing videos, because they’re non-negotiable for success. We need to speak about hyper-locally relevant topics, and build confidence by being ourselves. The real estate industry is going to feel a lot of changes thanks to the internet, but if we stay up-to-date with social media while staying true to ourselves, we don’t need to agonize over it. 

Guest Bio

Nick Sakkis is the owner and founder of Amplified Marketing Group. He is passionate about marketing and sales, and enjoys any opportunity to teach agents and entrepreneurs how to promote their brands. Nick is a paid advertising specialist with a keen interest in the social media world and digital space.

To find out more about Nick, visit 

Nicksakkis.com

https://www.linkedin.com/in/nick-sakkis-26999816

You can also find him on social media with the name @NickSakkis

Find him on YouTube at https://www.youtube.com/channel/UCx_sKLMKBCCgAA8RLPoJDsg

James Rembert, also known as ‘Zillow Killer’, is the founder of DigitalNatives Inc. He is a trained marketing strategist and talented designer with a background as a Realtor. James is the creator of the wildly successful online course, HyperLocal Domination, which is aimed at teaching real estate professionals how to build a real estate focused marketing agency from scratch.

To find out more about James, head to:

https://www.jamesrembert.com/bio

https://www.facebook.com/zillowkiller/

Nov 09 2019

56mins

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How to Offer Value That Keeps Clients Coming Back

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Often, agents lose out on deals when clients think they can buy or sell their properties more easily on their own. How can we make sure our clients know we’re offering a service worthy of their business? What part of our inner game do we need to tweak to start delivering the kind of value that takes us to the top of the game? On this episode, we discuss why offering value is vital for sustained success. 

If you think a buyer is trying to cut you out of a deal, get them on the phone. Don’t tell them things: ask them things. Get them to think about aspects they’ve never considered and they’ll realize why they need a buyer’s agent. -Matt Johnson

Takeaways + Tactics 

  • Educate clients by asking them questions. This gets them to think about buying and selling in a way they never have before, and shows we have the expertise they need.
  • It’s not enough to presume we’re worthy of great commissions- we have to earn our keep. We need to constantly bring value to the table if we want to generate revenue. 
  • We have to stop underestimating our power. Our inner game dictates our success, so if we believe we hold no authority, we’ll only do ourselves a disservice.

There’s an easy way to stop ourselves from being cut out of deals. If we just knuckle down and offer clients amazing value, we’ll become an obvious choice. Get clients to start thinking differently about real estate, and we’ll position ourselves as authority figures in the market. Most importantly, we need to believe we’re capable of it. Our inner game affects every part of our lives- let’s start believing we’re capable of delivering great value.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Nov 07 2019

46mins

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How to Remain Successful in An Age of Tech Disruptors

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Technology has ushered in many changes to real estate. Some changes are small, and others are set to completely revolutionize everything about our business. How can we play within these changes, or prepare our businesses to avoid getting overrun by disruptors? On this episode, we answer these questions and other viewer questions about remaining relevant in a changing real estate business. 

If we want to survive in this industry, we should make sure we’re “Tom Cruise famous” with at least 50 people. It’s really about relationships and making sure we’re close to our database. -Greg McDaniel 

Takeaways + Tactics 

In lead follow up, texting irks people because they aren’t expecting it. We need to explain the purpose of our texts and make them personal. 

Tech companies are winning the battle for the hearts and minds of consumers, and there’s very little incentive for them to bring agents into their model. 

The more we operate in the space where we’re not selling cookie-cutter homes, the less likely we are to get replaced by tech companies.

Most real estate agents are worried about what the influx of tech companies in our industry means for our survival. As much as there’s a lot of change on the horizon, it doesn’t have to be all gloom and doom for us. If we want to sustain the traditional model, we have to get into action right now. We have to build strong relationships with clients who will always want to work with us and move out of the business of cookie cutter homes. If we play in our own league, we won’t get replaced. 

Oct 16 2019

48mins

Play

How The 80-20 Rule of Sales and Marketing Applies to Real Estate

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According to Perry Marshall’s book, The truth about the big outcomes we get in business and in marketing is that they come from about 20% of our actions. The challenge is that most of us are inundated by tasks that don’t really move the needle in our businesses. How can we analyze and evaluate our time so we can use it better? What is the best and highest use of our time? On this episode, we talk about the 80-20 rule and how we can use it to our benefit. 

In sales and marketing, most of our results come from very few things we’re doing. -Matt Johnson 

Takeaways + Tactics 

  • Sales is not a process of convincing people to work with you, it’s a process of disqualifying who you shouldn’t be working with. 
  • If we go back and analyze our time, we’ll realize that there are things we could pay someone else to do for us. We can take that and build a process around it and pay someone else to do it. 
  • In business there’s just no way around having conversations with your ideal client. 
  • As real estate agents, lead generation and conversion are our highest value activities.  

The truth about business at any level is that there are certain activities that may not take up all our time, but unlock the most growth, success and profit. Whatever plateau we find ourselves at, the key to breaking through is freeing up time for those higher value activities, and then passing everything else to somebody else. Each stage of leveling up comes after we hone in on a higher value activity, and that concept rules and changes everything in our lives. 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Oct 11 2019

50mins

Play

How to Build Relationships that Take Your Business to New Levels

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In the real estate industry, building relationships is crucial for success. How can we build rapport with our clients? What can we do to assemble a great database of people to bond with in the first place? On this episode, we discuss why relationships are vital in real estate, and how to go about building them. 

You have to be as visible as possible in your community. -Greg McDaniel

Takeaways + Tactics 

  1. Be authentic and transparent about who you are. People do business with agents who are true to themselves. 
  2. Stop trying to sell- focus on building genuine relationships and having real conversations with clients.
  3. To build a bigger database, give your business card to 25 people everyday, for 4 months.

Real estate is a people’s business, so it’s vital we connect with as many people as possible. While it can be anxiety-inducing at first, if we commit to meeting as many people as we can, we stand ourselves in good stead to build great relationships that benefit our businesses. Remember to be authentic in all dealings, and focus on conversation and transparency, rather than sales. By building rapport with clients, we can make sales without a pitch.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quick start guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Oct 09 2019

46mins

Play

How to Stop Making Excuses and Keep Yourself Accountable w/Gene Volpe and Justin Zimmerman

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So often, the only thing holding us back from achieving our goals is us. How can we break the cycle of making excuses, and start making good on the promises we make to ourselves? What tactical steps can we take to hold ourselves accountable? On this episode, founder of GVI Media Gene Volpe and REDX Director of Content Development, Justin Zimmerman, explain how we can all stop making excuses. 

Your word is your bond: honor the commitments you make to yourself. -Matt Johnson

Takeaways + Tactics 

  1. We need to honor the commitments we make to ourselves. If we can’t keep promises we make, we can’t expect others to keep their word either.
  2. Train your mind to stay focused on the goal by creating habits.
  3. Say the goal out loud. If those around us know our intentions, they can help keep us accountable.

To achieve our goals, we need to respect and honor the commitments we’ve made. Without making good on our promises, the only people we’re letting down are ourselves. We need to start doing activities habitually and train ourselves until we no longer question them as part of our daily routines. While staying accountable is something we need to do for ourselves, we can also enlist the help of those around us. By simply sharing our goals with others, we add another layer of accountability. 

Guest Bio

Gene Volpe is the lead digital architect at and founder of GVI Media. He is also a speaker and national marketing expert, and a social media and video specialist. On top of his marketing expertise, Gene has extensive experience in the real estate and technology industries.

To find out more about Gene, head to www.genevolpe.com

Justin Zimmerman is the Director of content development at REDX. He is passionate about educating people and enriching the lives of real estate agents. Justin believes that through education, agents can build confidence and create successful businesses. 

To find out more about Justin, find him on Instagram: @justinzim.personal

You can also find out more about him and REDX on https://theredx.com/blog

If you’d like to be featured on a podcast, visit howtogetfeatured.com or www.facebook.com/pursuingresultsllc/

To get in contact with Greg, head to BOOKMcDaniel.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Oct 02 2019

43mins

Play

The Benefits of Investing in Mobile Home Parks w/Kevin Bupp

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Mobile home parks are one of the most untapped investing asset classes that we could be taking advantage of. What benefits does it offer and how do they match up against the more traditional investing markets? How did our guest build a lead generation system from scratch for mobile home investing? On this episode, we’re joined by real estate investor, entrepreneur and podcaster, Kevin Bupp, who shares on creating passive income through mobile home parks, and relationship networking and lead generation. 

Direct-to-owner marketing is all about getting the timing right. -Kevin Bupp

Takeaways + Tactics 

  1. If you can laser target exactly who your client is, it’s sometimes easier to put together a custom list than to sift through a list created by someone else. 
  2. Benefits of mobile home parks. Lower turnover, it’s the only asset class with a diminishing supply so there isn’t a lot of competition. There’s also ease of management, because you’re not in charge of the homes but the land, and common areas.  
  3. Direct-to-owner marketing is all about giving people value to build trust and interest before they need to buy and sell, so that we’re top of mind when that need does arise.

When it comes to real estate investing, we shouldn’t just be focused on the trendy and more well-known methods when there’s an opportunity to dominate in an area with very little competition and massive benefits. Mobile home investing is an example of this. With a massive barrier of entry when it comes to lead generation and unmatched benefits, it is the epitome of blue water fishing, meaning we have a higher chance of becoming kings of the category. 

Guest Bio

Real estate expert, serial entrepreneur, and host of two podcasts, Real Estate Investing for Cash Flow and The Mobile Home Investing Podcast. Go to http://www.kevinbupp.com/ for more information and to check out his podcast. To learn more about the investing side, go to https://sunrisecapitalinvestors.com/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 24 2019

32mins

Play

How to Build Social Good into Your Business w/Scott Morris

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We tend to think of our businesses as a way to make money, and something we should keep separate from our personal lives. Is it possible to embrace our personal beliefs and passions, while also benefiting our businesses? How can we use our businesses to increase awareness for the charities we believe in? On this episode, host of the Dreaming of Cooperstown podcast and social entrepreneur Scott Morris shares how we can build social good into our businesses. 

Making a difference in other people’s lives will bring the riches and success you’re chasing. -Greg McDaniel

Takeaways + Tactics 

  1. Our businesses and passions don’t need to be separate. We can merge the two by donating a portion of what we receive from clients to a charity we or the client are passionate about.
  2. Don’t worry about being vulnerable. Sharing our stories with clients only endears us to them.
  3. Create a network of business owners with shared passions and interests. This boosts our profiles while spreading awareness for the causes closest to our hearts.

As business owners, we have the power to bring awareness to the issues we feel strongly about. We no longer need to hide our advocacy or be afraid to share why we support certain causes. Use the positions we occupy for good- there’s no reason why our businesses shouldn’t benefit from our social good. In fact, we can do good while benefiting our businesses.

Guest Bio

Scott Morris is the founder of SRM Real Estate Group. As a social entrepreneur, his business model is based on promoting social good and encouraging advocacy for good causes. He is a speaker, advocate for type 1 diabetes, and the host of the Dreaming of Cooperstown podcast.

To find out more about Scott, visit Scottrmorris.com  and Srmrealestategroup.com

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 10 2019

44mins

Play

How to Specialize in the Downsizing Market w/Kim Stanley

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There are some common fears that agents have when they scope out a speciality, and they center around having enough business and feeling like they’re limiting themselves. How can we overcome these fears? What should we be looking at when deciding on niche markets? How can we add value to the clients we serve in the downsizing market? In this episode, Kim Stanley explains what we need to do to specialize in the downsizing market, as well as how her downsizing specialist course can help us build our business.

There are six subsets of downsizers and you should choose the sub-niche that fits best for you and for your market. -Kim Stanley

Takeaways + Tactics

  1. The most difficult thing clients face when downsizing is letting go of their belongings. We need to be able to guide and advise them through the process of getting rid of things that aren’t worth anything, and that aren’t of any further use.
  2. When looking to specialize, we need to research the statistics on a national and local level to make an informed decision. The numbers and money point to the downsizing market, and it’s a market that’s on the increase. 
  3. There are different subsets and types of people who downsize - seniors, divorcees, empty nesters - and we should be focusing on the subset that is the best fit for us and our market.

Nationally, 10,000 people turn 65 every day and together they’ve got $2,5 trillion to invest in real estate. The people who fall into the downsizing market are the most financed niche in the United States. One of the toughest decisions agents have to make is choosing what to specialize in, and there is a lot of fear around making this choice. By looking at demographic and market statistics in our area we can put those uncertainties to bed and cater to the needs and wants of the sub-niche market that aligns with us and our local market.

Guest Bio

Kim Stanley is the President of and Real Estate Coach for Downsizing My Home LLC in Austin, Texas, and a Broker/Realtor of the National Association of Realtors. Kim has spent over a decade immersed in the Senior/Downsizing industry as both a real estate professional and most recently as a Senior Move Manager. Her personal and professional experiences in overcoming the overwhelm of her clients led her to write a workbook called “Making a Downsize Move - Your Guide to a Rightsized Lifestyle”, which includes a Downsizing Toolkit. Kim has used her workbook to help hundreds of people move forward more quickly, easily and with less stress. She is passionate about equipping real estate professionals who serve downsizing home sellers and buyers with enhanced resources and unique messaging to create a fulfilling, successful career.

https://www.facebook.com/Downsizing-Specialists-in-Real-Estate-1014805062032093/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 05 2019

43mins

Play

Lead Generation For New Agents w/Bryan Colemere

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For newer agents, the biggest challenge is getting those first leads going in order to get your first deal. How can we create opportunities to get in front of potential clients? How can we do open houses well? How can you build pieces into your business to increase your chances of getting a deal? On this episode, Colemere Realty leader, Bryan Colemere shares on how to work your way towards your first deal. 

Don’t let the fear of not knowing stop you from making the call or holding the open house. -Bryan Colemere 

Takeaways + Tactics 

  1. If you’re struggling and need to get the business going, hold an open house. 
  2. Other agents are not your competition, they are your salesforce. Look at them as a gateway to more clients. 
  3. Don’t think you have to be fastened to your desk to get business. Take part in your hobbies and social events and make sure people know that you’re in real estate.

Even as a new agent, you have access to many people who can help lead you to your very first deal. The first thing you need to do is really zone into your sphere of influence and start letting them know what you do. Don’t be afraid to make calls, hold open houses and making sure your community knows that you’re in real estate. It might seem challenging to get that first result, but if you leverage your time wisely and employ different tools, you can get results. 

Guest Bio

Bryan is a Real Estate agent for Colemere Realty Associates in East Sandy, Utah To get in touch email bryan@colemererealty.com and to get access to training material, go to https://www.facebook.com/utahrealestatetopproducers/

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Sep 03 2019

38mins

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