This is not a podcast episode, it’s a special invite for you to check out The PDR 20 Group. We are getting ready to kick off a new 20 group and are opening up the kickoff meeting to anyone who would like to learn exactly what The PDR 20 Group is and what we do. We couldn’t think of a better way to showcase what the group is like than to invite you to a meeting. In this meeting I will be teaching my PDR sales process that makes closing high quality PDR jobs something anyone can do. This meeting is 100% absolutely free and there are no strings attached. Come learn some new sales techniques and possibly meet your new PDR 20 Group Family.  The post Episode 147 appeared first on PDR Marketing Minute.

This is not a podcast episode, it’s a special invite for you to check out <a href="http://www.pdr20group.com" rel="nofollow" target="_blank">The PDR 20 Group</a>. We are getting ready to kick off a new 20 group and are opening up the kickoff meeting to anyone who would like to learn exactly what The PDR 20 Group is and what we do. We couldn’t think of a better way to showcase what the group is like than to invite you to a meeting. In this meeting I will be teaching my PDR sales process that makes closing high quality PDR jobs something anyone can do. This meeting is 100% absolutely free and there are no strings attached. Come learn some new sales techniques and possibly meet your new PDR 20 Group Family. The post <a href="https://pdrmarketingminute.com/episode-147/" rel="nofollow" target="_blank">Episode 147</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 147

It has been almost a year since the last episode of the PDR Marketing Minute was published.  I obviously haven’t been podcasting. However I have been working with companies across the country in The Original PDR 20 Group.  Find out more at https://www.pdr20group.com  Make sure to check out the Facebook page for The PDR 20 group fb.me/pdr20group  The post Episode 146 appeared first on PDR Marketing Minute.

It has been almost a year since the last episode of the PDR Marketing Minute was published. I obviously haven’t been podcasting. However I have been working with companies across the country in The Original PDR 20 Group. Find out more at <a href="https://www.pdr20group.com" rel="nofollow" target="_blank">https://www.pdr20group.com</a> Make sure to check out the Facebook page for The PDR 20 group <a href="http://fb.me/pdr20group" rel="nofollow" target="_blank">fb.me/pdr20group</a> <a href="https://www.pdr20group.com" rel="nofollow" target="_blank"></a> The post <a href="https://pdrmarketingminute.com/episode-146/" rel="nofollow" target="_blank">Episode 146</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 146

YouTube channel tune up! In the previous episode, I discussed how you should be working on your business rather than in your business during the COVID-19 shutdown. This week, we have another actionable tip to help your business grow. You should jump onto your YouTube channel and give it a little tune up. If you still don’t have a YouTube account, you should get it done immediately – all it takes is a Google account. The account should be under your business name rather than your personal name. If you already have a YouTube account, something you can do is jump in and give your videos catchy titles. Think of something that involves search terms like “Door Ding Repair in Pittsburgh Pennsylvania”. Another thing you can do is have great descriptions for your videos. You should avoid overuse of keywords and make it sound human rather than a robot when writing the descriptions. Finally, you can also upload a custom made thumbnail. What this does is that it gives your customers an instant recognisable feature and gets them clicking on your videos. Stay Safe and Stay Healthy! The post Episode 145 appeared first on PDR Marketing Minute.

YouTube channel tune up! In the previous episode, I discussed how you should be working on your business rather than in your business during the COVID-19 shutdown. This week, we have another actionable tip to help your business grow. You should jump onto your YouTube channel and give it a little tune up. If you still don’t have a YouTube account, you should get it done immediately – all it takes is a Google account. The account should be under your business name rather than your personal name. If you already have a YouTube account, something you can do is jump in and give your videos catchy titles. Think of something that involves search terms like “Door Ding Repair in Pittsburgh Pennsylvania”. Another thing you can do is have great descriptions for your videos. You should avoid overuse of keywords and make it sound human rather than a robot when writing the descriptions. Finally, you can also upload a custom made thumbnail. What this does is that it gives your customers an instant recognisable feature and gets them clicking on your videos. Stay Safe and Stay Healthy! The post <a href="https://pdrmarketingminute.com/episode-145/" rel="nofollow" target="_blank">Episode 145</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 145

3 Landing pages you can create today to start working ON your business.  Because of the hail storm last week, Wednesday’s episode will be pushed back a bit, but I will get an episode out for Wednesday. Today, we’ll talk about 3 landing pages that you can get ready with for when things go back to normal. Landing pages are basically dedicated pages on your website that direct your customers to a specific page with specific information and a call to action button. YourWebsite.com/LeastTurnIn – talks about what your customers can expect, the turnaround time on their cars, or the scheduling they can expect.YourWebsite.com/Hail something – talks about what your business offers during a hail storm, offers a form to fill out and record their information into your system, and discusses the rundown during a hail storm.YourWebsite.com/DoorDingRepair – talks about what the business is all about. It should describe what customers should expect or what they can do when they find a door ding. All these landing pages should have a call to action button that could include “click to text”, “click to call” or even fill a form. The bottom line is that the page should be dedicated to what the customer is searching for. The post Episode 144 appeared first on PDR Marketing Minute.

3 Landing pages you can create today to start working ON your business. Because of the hail storm last week, Wednesday’s episode will be pushed back a bit, but I will get an episode out for Wednesday. Today, we’ll talk about 3 landing pages that you can get ready with for when things go back to normal. Landing pages are basically dedicated pages on your website that direct your customers to a specific page with specific information and a call to action button. <ol><li><a href="http://YourWebsite.com/LeastTurnIn" rel="nofollow" target="_blank">YourWebsite.com/LeastTurnIn</a> – talks about what your customers can expect, the turnaround time on their cars, or the scheduling they can expect.</li><li><a href="http://YourWebsite.com/Hail" rel="nofollow" target="_blank">YourWebsite.com/Hail</a> something – talks about what your business offers during a hail storm, offers a form to fill out and record their information into your system, and discusses the rundown during a hail storm.</li><li><a href="http://YourWebsite.com/DoorDingRepair" rel="nofollow" target="_blank">YourWebsite.com/DoorDingRepair</a> – talks about what the business is all about. It should describe what customers should expect or what they can do when they find a door ding.</li></ol> All these landing pages should have a call to action button that could include “click to text”, “click to call” or even fill a form. The bottom line is that the page should be dedicated to what the customer is searching for. The post <a href="https://pdrmarketingminute.com/episode-144/" rel="nofollow" target="_blank">Episode 144</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 144

As I explained in the last episode, we were closing down on Friday, and surprisingly, there was a hail storm on Saturday. So, we had to open up again and get to work. At the moment, we are trying to figure out how to work hail storms during this lockdown period and the COVID-19 pandemic. But, we are going to push through and make it work. This week’s action plan is to have a COVID-19 Protocol. That could include a plan to not only keep your customers safe, but also your employees, and yourself safe during this difficult time. These protocols or ideas should also be shared with your customers. We have implemented a zero-contact hail estimating process now and have also closed the shop to walk-in customers. All other estimates are done online or virtually while all credit card payments are being made over the phone. We are also sanitizing car keys and vehicles, just to keep everything safe to use. All these protocols are being implemented by us and we have created a separate page on the website to showcase them and share with our customers. This is when we all need to come together and you should have your COVID-19 protocols ready and sent out to your customers so we can beat this together.  The post Episode 143 appeared first on PDR Marketing Minute.

As I explained in the last episode, we were closing down on Friday, and surprisingly, there was a hail storm on Saturday. So, we had to open up again and get to work. At the moment, we are trying to figure out how to work hail storms during this lockdown period and the COVID-19 pandemic. But, we are going to push through and make it work. This week’s action plan is to have a COVID-19 Protocol. That could include a plan to not only keep your customers safe, but also your employees, and yourself safe during this difficult time. These protocols or ideas should also be shared with your customers. We have implemented a zero-contact hail estimating process now and have also closed the shop to walk-in customers. All other estimates are done online or virtually while all credit card payments are being made over the phone. We are also sanitizing car keys and vehicles, just to keep everything safe to use. All these protocols are being implemented by us and we have created a separate page on the website to showcase them and share with our customers. This is when we all need to come together and you should have your COVID-19 protocols ready and sent out to your customers so we can beat this together. The post <a href="https://pdrmarketingminute.com/episode-143/" rel="nofollow" target="_blank">Episode 143</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 143

Some tips to help stay positive! While we are still in the COVID-19 pandemic, it is definitely something we have to work through and come out on top. As mentioned in the previous episode, I hosted a webinar in the Small Business Support Think Tank Facebook group and it was once again, a success. For over an hour and a half we had people talking about their problems and how they are finding solutions to those problems. Vanessa, one of the people on the webinar, told us that she starts her day with a motivational quote. I found that even the research to find a motivational quote is rather motivational and I think everyone going through a tough time right now should look for something positive to begin their day with. Kevin, who works in real estate, said that he starts his day by doing his bible work. He takes out 30-40 minutes everyday to work on his faith which is so important right now. Whatever it is, find something positive that will keep you fighting and keep you going. Melissa just got a book which teaches you how to start your day in the right way. I am going to drop one of my favorite quotes on the PDRMarketingMinute Facebook page now and hope that inspires you to do the same. Let me know what some of your favorite quotes are in the comments. Unfortunately, this week, we will be shutting down. I have already laid my technicians off as businesses are slowly shutting down everywhere. There is no real sense in coming into work when everyone around you is quarantined or isolated in their homes. Nevertheless, I will be looking for ways to work on my business while we fight this pandemic. In the next few episodes, I will be updating you on what I am doing to keep myself motivated. If you need anything for glue pulling, KECOTabs.com is the place to go. They have everything you need for the smallest hail tabs to the largest smashes. Stay Safe and Stay Well. This episode was brought to you by Chris and the team over at KecoTabs.com Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs.  The post Episode 142 appeared first on PDR Marketing Minute.

Some tips to help stay positive! While we are still in the COVID-19 pandemic, it is definitely something we have to work through and come out on top. As mentioned in the previous episode, I hosted a webinar in the Small Business Support Think Tank Facebook group and it was once again, a success. For over an hour and a half we had people talking about their problems and how they are finding solutions to those problems. Vanessa, one of the people on the webinar, told us that she starts her day with a motivational quote. I found that even the research to find a motivational quote is rather motivational and I think everyone going through a tough time right now should look for something positive to begin their day with. Kevin, who works in real estate, said that he starts his day by doing his bible work. He takes out 30-40 minutes everyday to work on his faith which is so important right now. Whatever it is, find something positive that will keep you fighting and keep you going. Melissa just got a book which teaches you how to start your day in the right way. I am going to drop one of my favorite quotes on the PDRMarketingMinute Facebook page now and hope that inspires you to do the same. Let me know what some of your favorite quotes are in the comments. Unfortunately, this week, we will be shutting down. I have already laid my technicians off as businesses are slowly shutting down everywhere. There is no real sense in coming into work when everyone around you is quarantined or isolated in their homes. Nevertheless, I will be looking for ways to work on my business while we fight this pandemic. In the next few episodes, I will be updating you on what I am doing to keep myself motivated. If you need anything for glue pulling, <a href="http://KECOTabs.com" rel="nofollow" target="_blank">KECOTabs.com</a> is the place to go. They have everything you need for the smallest hail tabs to the largest smashes. Stay Safe and Stay Well. This episode was brought to you by Chris and the team over at <a href="https://www.kecotabs.com/" rel="nofollow" target="_blank">KecoTabs.com</a> Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs. The post <a href="https://pdrmarketingminute.com/episode-142/" rel="nofollow" target="_blank">Episode 142</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 142

Self care, ideas to reset your brain and body to come out of the gates fighting! It’s been one week of complete lockdown and it seems all PDR companies in the country have survived the Coronavirus so far. However, everyone in the country is being affected by this virus – physically, emotionally, financially. Today’s episode is more of a life quick tip rather than the usual business quick tip. The number one thing to do is to take care of yourself and your family. Although this is a dark time, we have to find things to keep ourselves motivated and active. Melissa and I took a long walk to help clear our heads and focus on other things rather than on Coronavirus. We also tried turning off the news for a bit and played some board games with the family which helped a lot. Movies and stand-up comedy shows gave us something to smile about as well. Right now, we all need a reset to help us come out of the gates swinging. What do you have in mind during these next few weeks? Let me know through the PDRMarketingMinute Facebook page. I have a new Facebook group called the Small Business Support Think Tank and recently had a two and a half hour webinar on how you can push through these difficult days and weeks ahead. Coming up on this Tuesday at 8:00 PM is another webinar with a local business owner and other panelists. Check out the live stream from the Small Business Support Think Tank Facebook group. If you’re looking for great content at affordable prices, reach out at contentmojowriters@gmail.com. Sponsored by Content Mojo Writing Services contentmojowriters@gmail.com The post Episode 141 appeared first on PDR Marketing Minute.

Self care, ideas to reset your brain and body to come out of the gates fighting! It’s been one week of complete lockdown and it seems all PDR companies in the country have survived the Coronavirus so far. However, everyone in the country is being affected by this virus – physically, emotionally, financially. Today’s episode is more of a life quick tip rather than the usual business quick tip. The number one thing to do is to take care of yourself and your family. Although this is a dark time, we have to find things to keep ourselves motivated and active. Melissa and I took a long walk to help clear our heads and focus on other things rather than on Coronavirus. We also tried turning off the news for a bit and played some board games with the family which helped a lot. Movies and stand-up comedy shows gave us something to smile about as well. Right now, we all need a reset to help us come out of the gates swinging. What do you have in mind during these next few weeks? Let me know through the PDRMarketingMinute Facebook page. I have a new Facebook group called the Small Business Support Think Tank and recently had a two and a half hour webinar on how you can push through these difficult days and weeks ahead. Coming up on this Tuesday at 8:00 PM is another webinar with a local business owner and other panelists. Check out the live stream from the Small Business Support Think Tank Facebook group. If you’re looking for great content at affordable prices, reach out at contentmojowriters@gmail.com. Sponsored by Content Mojo Writing Services <a href="mailto:contentmojowriters@gmail.com">contentmojowriters@gmail.com</a> The post <a href="https://pdrmarketingminute.com/episode-141/" rel="nofollow" target="_blank">Episode 141</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 141

Some ways to keep business rolling through these new times.  To kick things off this episode, I would like to apologize for the delayed upload. With all the COVID-19 chaos around, I am trying to keep things upbeat. I started a new Facebook group called Small Business Support and Think Tank and it is open to everyone in the small business world to join. Yesterday I had a webinar there and had a panel of small business owners on as we discussed ways to keep business rolling through. It was a really upbeat and empowering two and a half hours which you guys should definitely check out. I’m sure you will be able to find some great ideas on there to help you with your business during this rather gloom and doom time. Some of the best takeaways from the show include collaborating with other businesses and offering appointment-only repairs. Bottom line, let people know that you’re open for business because they don’t really need their cars right now and it gives customers the perfect opportunity to get the repairs they’ve been putting off for so long. Stay Safe and Stay Busy. The post Episode 140 appeared first on PDR Marketing Minute.

Some ways to keep business rolling through these new times. To kick things off this episode, I would like to apologize for the delayed upload. With all the COVID-19 chaos around, I am trying to keep things upbeat. I started a new Facebook group called Small Business Support and Think Tank and it is open to everyone in the small business world to join. Yesterday I had a webinar there and had a panel of small business owners on as we discussed ways to keep business rolling through. It was a really upbeat and empowering two and a half hours which you guys should definitely check out. I’m sure you will be able to find some great ideas on there to help you with your business during this rather gloom and doom time. Some of the best takeaways from the show include collaborating with other businesses and offering appointment-only repairs. Bottom line, let people know that you’re open for business because they don’t really need their cars right now and it gives customers the perfect opportunity to get the repairs they’ve been putting off for so long. Stay Safe and Stay Busy. The post <a href="https://pdrmarketingminute.com/episode-140/" rel="nofollow" target="_blank">Episode 140</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 140

Dealing with the COVID-19 pandemic inside of your PDR business. Today’s episode is another one from the road as I keep preparing for the Pittsburgh marathon set to take place in a couple of months. I have spent all weekend trying to come up with something for you guys as the country is going through complete chaos surrounding the COVID-19 virus. In my opinion, the panic everyone is going through is far bigger a talking point than the virus itself. With businesses shutting down, schools closing, and stock markets crashing everywhere, things are looking quite bad at the moment. My advice to you is not to panic and know that it will come back to normal. This doesn’t look as bad as what the country went through in 2007-2009 when the financial crisis was at its peak. Quite obviously, car sales are going to drop and retail customers are going to have bigger problems than dents in their cars. There are two things you can do right now – lay down and take it on the chin or stand strong and work on your business. As PDR technicians, we would often complain about how little we would put into marketing and sales. We’ll, now if you have spare time on your hands, work on that part of your business. Rather than freaking out and panicking, get stuck into work. If you have videos on your phone that need editing, get in front of the computer and start working on them. Do all the little things you put off because you’re making sure the business is working properly. Take this time to get some stuff done rather than just sit back and panic. Here’s something for you to do. This episode will be up on the PDRMarketingMinute Facebook page and I want you guys to comment and tell me all the ways you plan on spending your spare time during the COVID-19 pandemic. Also, if you could head over to the iTunes Store or the podcast app and leave a review for the PDRMarketingMinute show, I would really appreciate it. Check out KECOTabs.com for all your glue pulling requirements. This episode was brought to you by Chris and the team over at KecoTabs.com Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs. The post Episode 139 appeared first on PDR Marketing Minute.

Dealing with the COVID-19 pandemic inside of your PDR business. Today’s episode is another one from the road as I keep preparing for the Pittsburgh marathon set to take place in a couple of months. I have spent all weekend trying to come up with something for you guys as the country is going through complete chaos surrounding the COVID-19 virus. In my opinion, the panic everyone is going through is far bigger a talking point than the virus itself. With businesses shutting down, schools closing, and stock markets crashing everywhere, things are looking quite bad at the moment. My advice to you is not to panic and know that it will come back to normal. This doesn’t look as bad as what the country went through in 2007-2009 when the financial crisis was at its peak. Quite obviously, car sales are going to drop and retail customers are going to have bigger problems than dents in their cars. There are two things you can do right now – lay down and take it on the chin or stand strong and work on your business. As PDR technicians, we would often complain about how little we would put into marketing and sales. We’ll, now if you have spare time on your hands, work on that part of your business. Rather than freaking out and panicking, get stuck into work. If you have videos on your phone that need editing, get in front of the computer and start working on them. Do all the little things you put off because you’re making sure the business is working properly. Take this time to get some stuff done rather than just sit back and panic. Here’s something for you to do. This episode will be up on the PDRMarketingMinute Facebook page and I want you guys to comment and tell me all the ways you plan on spending your spare time during the COVID-19 pandemic. Also, if you could head over to the iTunes Store or the podcast app and leave a review for the PDRMarketingMinute show, I would really appreciate it. Check out <a href="http://KECOTabs.com" rel="nofollow" target="_blank">KECOTabs.com</a> for all your glue pulling requirements. This episode was brought to you by Chris and the team over at <a href="https://www.kecotabs.com/" rel="nofollow" target="_blank">KecoTabs.com</a> Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs. The post <a href="https://pdrmarketingminute.com/episode-139/" rel="nofollow" target="_blank">Episode 139</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 139

Let’s talk about landing pages It’s almost midnight and we are literally overbooked because the weather has turned. Today’s episode is coming to you from my car as I head home from the shop. What is a “Landing Page”? As the name describes, it’s a page on your website that attracts traffic and where people can check out your business and services. Essentially, a landing page takes your customers directly to a page that talks specifically about what you want to advertise. For example, if you want to talk about hail damage, the landing page you would share is “yourwebsite.com/hail damage”. Any landing page should have a great headline, some information about hail damage, good content, and a call to action button. It should be simple and direct and should lead people to you. You can turn any subject into a landing page which is an amazing way to get your customers what they want faster. Google also recognizes traffic to a landing page and over time, will reduce the cost of ads if it sees that your content is super relevant. Compared to a website homepage and a website landing page, a landing page will serve you far better. It’s really simple and it can make some big changes in your business. If you want a landing page or a website of your own, check out AutoCareProSites.com. This episode was brought to you by Auto Care Pro Sites Use code MTE600OFF to save $633 on your new website.    The post Episode 138 appeared first on PDR Marketing Minute.

Let’s talk about landing pages It’s almost midnight and we are literally overbooked because the weather has turned. Today’s episode is coming to you from my car as I head home from the shop. What is a “Landing Page”? As the name describes, it’s a page on your website that attracts traffic and where people can check out your business and services. Essentially, a landing page takes your customers directly to a page that talks specifically about what you want to advertise. For example, if you want to talk about hail damage, the landing page you would share is “<a href="http://yourwebsite.com/hail" rel="nofollow" target="_blank">yourwebsite.com/hail</a> damage”. Any landing page should have a great headline, some information about hail damage, good content, and a call to action button. It should be simple and direct and should lead people to you. You can turn any subject into a landing page which is an amazing way to get your customers what they want faster. Google also recognizes traffic to a landing page and over time, will reduce the cost of ads if it sees that your content is super relevant. Compared to a website homepage and a website landing page, a landing page will serve you far better. It’s really simple and it can make some big changes in your business. If you want a landing page or a website of your own, check out <a href="http://AutoCareProSites.com" rel="nofollow" target="_blank">AutoCareProSites.com</a>. This episode was brought to you by<a href="http://autocareprosites.com/" rel="nofollow" target="_blank"> Auto Care Pro Sites</a> Use code MTE600OFF to save $633 on your new website.  The post <a href="https://pdrmarketingminute.com/episode-138/" rel="nofollow" target="_blank">Episode 138</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 138

Helping you generate more leads one conversation at a time.

I always enjoy the tips and hacks that I get from Gene that are easily applied.

Great practical tips to help your pdr business

As a pre trainee and future tech I really enjoy keeping up with your podcasts as I familiarize myself with the industry practices and current PDR trends. Thank you for taking the time to create.

Top notch

The PDR Marketing Minute

This week on the PDR Marketing Minute, Gene challenges his listeners to implement a strategy that was discussed in the Mind Your Business seminar in their own businesses and then share a result with him. He encourages you to get back with your results through PDRMarketingMinute.com or through the PDRMarketingMinute page on Facebook. The strategy used was dividing the audience into 2 groups and then brainstorming and coming up with ideas to get new business for your own PDR business for just 3 minutes. Gene then goes on to describe a few plans that his group came up with. One of the first ideas was to reach out to corporate events and have a Dent Day to help with employee retention. Another great idea was to attend local networking meetings where you could pitch your business to a large audience. There was even a discussion about regularly getting onto a radio show that is specifically related to cars. He then advises listeners to spend just five minutes and come up with ideas that will get them more business. Gene also encourages listeners to send in their ideas and says that he will discuss some of the best ideas and how to implement them in the next episode. Head to PDRMarketingMinute.com to sign up to Gene’s email list and get his Review System. You can even register for the 2019 PDR College Advanced Skills Seminar in Orlando through the website. The post Episode 89 appeared first on PDR Marketing Minute.

This week on the PDR Marketing Minute, Gene challenges his listeners to implement a strategy that was discussed in the Mind Your Business seminar in their own businesses and then share a result with him. He encourages you to get back with your results through <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a> or through the PDRMarketingMinute page on Facebook. The strategy used was dividing the audience into 2 groups and then brainstorming and coming up with ideas to get new business for your own PDR business for just 3 minutes. Gene then goes on to describe a few plans that his group came up with. One of the first ideas was to reach out to corporate events and have a Dent Day to help with employee retention. Another great idea was to attend local networking meetings where you could pitch your business to a large audience. There was even a discussion about regularly getting onto a radio show that is specifically related to cars. He then advises listeners to spend just five minutes and come up with ideas that will get them more business. Gene also encourages listeners to send in their ideas and says that he will discuss some of the best ideas and how to implement them in the next episode. Head to <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a> to sign up to Gene’s email list and get his Review System. You can even register for the 2019 PDR College Advanced Skills Seminar in Orlando through the website. The post <a href="https://pdrmarketingminute.com/episode-89/" rel="nofollow" target="_blank">Episode 89</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 89

This week’s episode continues with Gene’s Basic Marketing Needs. While last week, he discussed his least favorite topics – Yelp, this week he talks about one of his most favorite topics – YouTube which he considers as the best way to market. Gene explains how important it is to create a channel and link it with your Google My Business account. It should be tied together under the same Google account. He further goes into what type of content you should post by advising listeners to avoid posting boring content. Along with that, he says not to have music playing in the background when recording a video. In terms of PDR repairs, Gene says long before and after videos should be avoided. The videos uploaded should be educational for your customers. Another important thing to remember when creating videos is to show your face and engage with the viewers. If you can create videos with the perfect balance of education and fun, your channel will do well. Looking at an example, Gene turns to Bryce Kelly’s video where he explains how to remove a dent that lies through the body line of the vehicle. If you implement this in your videos, you will be able to create educational videos with every repair job you receive. One of the most important factors that help make your channel a success is interaction. Share your videos, comment on other PDR videos, and create a community. Because YouTube is owned by Google, posting and interacting on YouTube can get you on the first page of Google. If your content is powerful enough, your videos can outrank websites on Google and get you to the first page. Gene explains that PDR is all about visual work and therefore videos are the best way to market a business or service. And when it comes to videos, YouTube is the best. Posting on Facebook can also help, but is not as potent. Finally, he speaks about a special project that will be announced in the coming weeks. He will be selecting a few people to work with personally to help their PDR business grow. There are only a few spots open and to join, listeners can head to PDRMarketingMinute.com for details or join the mailing list. The post Episode 70 appeared first on PDR Marketing Minute.

This week’s episode continues with Gene’s Basic Marketing Needs. While last week, he discussed his least favorite topics – Yelp, this week he talks about one of his most favorite topics – YouTube which he considers as the best way to market. Gene explains how important it is to create a channel and link it with your Google My Business account. It should be tied together under the same Google account. He further goes into what type of content you should post by advising listeners to avoid posting boring content. Along with that, he says not to have music playing in the background when recording a video. In terms of PDR repairs, Gene says long before and after videos should be avoided. The videos uploaded should be educational for your customers. Another important thing to remember when creating videos is to show your face and engage with the viewers. If you can create videos with the perfect balance of education and fun, your channel will do well. Looking at an example, Gene turns to Bryce Kelly’s video where he explains how to remove a dent that lies through the body line of the vehicle. If you implement this in your videos, you will be able to create educational videos with every repair job you receive. One of the most important factors that help make your channel a success is interaction. Share your videos, comment on other PDR videos, and create a community. Because YouTube is owned by Google, posting and interacting on YouTube can get you on the first page of Google. If your content is powerful enough, your videos can outrank websites on Google and get you to the first page. Gene explains that PDR is all about visual work and therefore videos are the best way to market a business or service. And when it comes to videos, YouTube is the best. Posting on Facebook can also help, but is not as potent. Finally, he speaks about a special project that will be announced in the coming weeks. He will be selecting a few people to work with personally to help their PDR business grow. There are only a few spots open and to join, listeners can head to <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a> for details or join the mailing list. The post <a href="https://pdrmarketingminute.com/episode-70/" rel="nofollow" target="_blank">Episode 70</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 70

What’s the difference between sales and marketing? Essentially they are one and the same but they do have their differences. While marketing refers to basically everything you can do up until the customer reaches out to you, sales involves everything after that initial contact. Both marketing and sales go hand in hand but are completely separate pieces. In fact, if marketing is done really well, it eliminates the process of sales completely. For example, if you create great content on your website, upload informational videos on YouTube, or get positive reviews online, people will approach you without you having to convince them to choose you.This makes marketing far more important than sales as without it, you will not have customers to sell to. So, to sum up, sales is everything before customers make contact whereas marketing is everything after the customer makes contact. This episode was brought to you by Auto Care Pro Sites Use code MTE600OFF to save $633 on your new website.   The post Episode 98 appeared first on PDR Marketing Minute.

What’s the difference between sales and marketing? Essentially they are one and the same but they do have their differences. While marketing refers to basically everything you can do up until the customer reaches out to you, sales involves everything after that initial contact. Both marketing and sales go hand in hand but are completely separate pieces. In fact, if marketing is done really well, it eliminates the process of sales completely. For example, if you create great content on your website, upload informational videos on YouTube, or get positive reviews online, people will approach you without you having to convince them to choose you. This makes marketing far more important than sales as without it, you will not have customers to sell to. So, to sum up, sales is everything before customers make contact whereas marketing is everything after the customer makes contact. This episode was brought to you by<a href="http://autocareprosites.com/" rel="nofollow" target="_blank"> Auto Care Pro Sites</a> Use code MTE600OFF to save $633 on your new website.  The post <a href="https://pdrmarketingminute.com/episode-98/" rel="nofollow" target="_blank">Episode 98</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 98

On this week’s episode of PDR Marketing Minute, Gene recaps the Mind You Business seminar that was held in Pittsburgh this weekend. It all started on Friday night as they traveled to a sandwich shop in Downtown which had been around since 1933. On Friday morning, however, Kip Brooks began the seminar by discussing exciting sales tips and tricks. He also showed the audience how NLP or Neuro Linguistic Programming works and got people to sign up for his 6-week course. Later, in the afternoon, Gene took over and he showed the audience how his sales process works for PDR and also gave real-life examples of his sales where his shop always has customers coming in. The night ended in Gene’s shop where his wife, Melissa, cooked some delicious food for the guests. On Saturday morning, Dave Streen showed the audience some useful stretching techniques to stay limber and active for longer periods of time. He also later spoke on the various tricks to reach out to customers and market their businesses. Gene goes on to say that if you use that portion of the seminar in your business, you will make 100 times more than what you paid to get into the seminar. The afternoon came to a close with Masterminding which is a technique based on Napoleon Hill’s studies and included groups of people coming together and developing new ideas. Gene ends the episode by telling listeners that there would be another event in February based in Phoenix. Sign up for Gene’s email list and get his Review System or just find out more information at PDRMarketingMinute.com. The post Episode 88 appeared first on PDR Marketing Minute.

On this week’s episode of PDR Marketing Minute, Gene recaps the Mind You Business seminar that was held in Pittsburgh this weekend. It all started on Friday night as they traveled to a sandwich shop in Downtown which had been around since 1933. On Friday morning, however, Kip Brooks began the seminar by discussing exciting sales tips and tricks. He also showed the audience how NLP or Neuro Linguistic Programming works and got people to sign up for his 6-week course. Later, in the afternoon, Gene took over and he showed the audience how his sales process works for PDR and also gave real-life examples of his sales where his shop always has customers coming in. The night ended in Gene’s shop where his wife, Melissa, cooked some delicious food for the guests. On Saturday morning, Dave Streen showed the audience some useful stretching techniques to stay limber and active for longer periods of time. He also later spoke on the various tricks to reach out to customers and market their businesses. Gene goes on to say that if you use that portion of the seminar in your business, you will make 100 times more than what you paid to get into the seminar. The afternoon came to a close with Masterminding which is a technique based on Napoleon Hill’s studies and included groups of people coming together and developing new ideas. Gene ends the episode by telling listeners that there would be another event in February based in Phoenix. Sign up for Gene’s email list and get his Review System or just find out more information at <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a>. The post <a href="https://pdrmarketingminute.com/episode-88/" rel="nofollow" target="_blank">Episode 88</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 88

This week, Gene sends us a reminder to check our AdWords account. He has been working with some people and came across some errors that he brings to our attention. He advises listeners to check their settings and get them right, check their bids and not overpay for a search term, but most importantly, that they don’t overpay for terms that make absolutely no sense. Google often upgrades your account and charge you more than you signed up for. Gene says he and other people are noticing that Google has changed the way their search results are being served up. You can see multiple AdWords ads at the top and then the Map listings follow them. The actual websites and organic listings have dropped extremely low and have become somewhat irrelevant. Gene encourages listeners to check their AdWords accounts properly and regularly to avoid these hindrances. If you want to learn some interesting tips for AdWords, you can get tickets for Gene’s seminar in Pittsburgh on the 9th and 10th of November. On the second day, which is a Saturday, Gene plans on having a breakout session which will include AdWords. He will be helping out clients and attendees with some useful tips and tricks. Even if you wish to get better at sales, Gene says Kip will be at the seminar discussing some great processes around sales while he discusses his own system to sell PDR at a retail level. You can find out more information about the seminar on the PDR Marketing Minute Facebook page or you can check out PDRMarketingMinute.com and sign up for the email list and get Gene’s Review System. The post Episode 87 appeared first on PDR Marketing Minute.

This week, Gene sends us a reminder to check our AdWords account. He has been working with some people and came across some errors that he brings to our attention. He advises listeners to check their settings and get them right, check their bids and not overpay for a search term, but most importantly, that they don’t overpay for terms that make absolutely no sense. Google often upgrades your account and charge you more than you signed up for. Gene says he and other people are noticing that Google has changed the way their search results are being served up. You can see multiple AdWords ads at the top and then the Map listings follow them. The actual websites and organic listings have dropped extremely low and have become somewhat irrelevant. Gene encourages listeners to check their AdWords accounts properly and regularly to avoid these hindrances. If you want to learn some interesting tips for AdWords, you can get tickets for Gene’s seminar in Pittsburgh on the 9th and 10th of November. On the second day, which is a Saturday, Gene plans on having a breakout session which will include AdWords. He will be helping out clients and attendees with some useful tips and tricks. Even if you wish to get better at sales, Gene says Kip will be at the seminar discussing some great processes around sales while he discusses his own system to sell PDR at a retail level. You can find out more information about the seminar on the PDR Marketing Minute Facebook page or you can check out <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a> and sign up for the email list and get Gene’s Review System. The post <a href="https://pdrmarketingminute.com/episode-87/" rel="nofollow" target="_blank">Episode 87</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 87

Keeping your MTE “high” going During MTE, I, along with so many others get to talk PDR business and meet different people for 3 days. So much so, when you get home, you have ideas flowing and you should let that excitement go on. One major change after this year’s MTE was that I now include my wife into a lot more than just the book keeping and other boring stuff. She now holds me accountable so that I don’t get too comfortable in what I am doing. You too should have someone hold you accountable so that you keep pushing yourself. Another useful tip is to always take notes and brainstorm on those projects. This allows you to come back to those notes and move forward with any project that you have. If you don’t have a notebook or a pad, you can use the Notes feature on your mobile phone as it is always on you. Something most of us take for granted is talking shop with other PDR buddies. You can talk to them every week to ensure that you’re up to date with everything going on around you in the world of PDR. I am also working on a secret project and if you want to learn more about that, message me directly on Facebook – on my Gene Fetty page or through my cellphone number. So, keep the energy going and use the information from MTE to  keep building your PDR business. This episode was brought to you by Chris and the team over at KecoTabs.com Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs.  The post Episode 132 appeared first on PDR Marketing Minute.

Keeping your MTE “high” going During MTE, I, along with so many others get to talk PDR business and meet different people for 3 days. So much so, when you get home, you have ideas flowing and you should let that excitement go on. One major change after this year’s MTE was that I now include my wife into a lot more than just the book keeping and other boring stuff. She now holds me accountable so that I don’t get too comfortable in what I am doing. You too should have someone hold you accountable so that you keep pushing yourself. Another useful tip is to always take notes and brainstorm on those projects. This allows you to come back to those notes and move forward with any project that you have. If you don’t have a notebook or a pad, you can use the Notes feature on your mobile phone as it is always on you. Something most of us take for granted is talking shop with other PDR buddies. You can talk to them every week to ensure that you’re up to date with everything going on around you in the world of PDR. I am also working on a secret project and if you want to learn more about that, message me directly on Facebook – on my Gene Fetty page or through my cellphone number. So, keep the energy going and use the information from MTE to  keep building your PDR business. This episode was brought to you by Chris and the team over at <a href="https://www.kecotabs.com/" rel="nofollow" target="_blank">KecoTabs.com</a> Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs. The post <a href="https://pdrmarketingminute.com/episode-132/" rel="nofollow" target="_blank">Episode 132</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 132

Using Instagram In today’s episode, we are joined by my daughter, Elena, who also happens to be my Instagram manager. Facebook is all the social media I need, but Instagram has billions of users and your PDR customers are on there as well. Being a visual business, Instagram is perfectly designed for the PDR world. Elena shares some handy tips on how to properly post content on your Instagram page and how often she posts. We discuss the important points of Instagram and how a post can be used across a number of social media platforms. According to Elena, 2-3 posts a week is more than enough to keep customers aware of your business. “Use a lot of hashtags” is one of the biggest tips Elena has to offer when it comes to posting on Instagram as well as tagging the city where your PDR business is based. You need to get on Instagram and connect with other technicians in the PDR business. It is easy to connect, talk, and share information with others through Instagram. Check out KECOTabs.com for everything you need for glue pulling. Check out our Instagram page @dentrepairnow and connect with Elena. This episode was brought to you by Chris and the team over at KecoTabs.com Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs.  The post Episode 135 appeared first on PDR Marketing Minute.

Using Instagram In today’s episode, we are joined by my daughter, Elena, who also happens to be my Instagram manager. Facebook is all the social media I need, but Instagram has billions of users and your PDR customers are on there as well. Being a visual business, Instagram is perfectly designed for the PDR world. Elena shares some handy tips on how to properly post content on your Instagram page and how often she posts. We discuss the important points of Instagram and how a post can be used across a number of social media platforms. According to Elena, 2-3 posts a week is more than enough to keep customers aware of your business. “Use a lot of hashtags” is one of the biggest tips Elena has to offer when it comes to posting on Instagram as well as tagging the city where your PDR business is based. You need to get on Instagram and connect with other technicians in the PDR business. It is easy to connect, talk, and share information with others through Instagram. Check out <a href="http://KECOTabs.com" rel="nofollow" target="_blank">KECOTabs.com</a> for everything you need for glue pulling. Check out our Instagram page @dentrepairnow and connect with Elena. This episode was brought to you by Chris and the team over at <a href="https://www.kecotabs.com/" rel="nofollow" target="_blank">KecoTabs.com</a> Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs. The post <a href="https://pdrmarketingminute.com/episode-135/" rel="nofollow" target="_blank">Episode 135</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 135

In the PDR Marketing Minute Podcast this week, Gene continues with the checklist for Basic Marketing Needs. Last week’s episode was all about the importance of creating a website for your business. Today, Gene discusses the second most important thing which is setting up a Google My Business listing account. Setting it up is absolutely free and offers you a listing on Google for your business. It does, however, involve a bit of a setting up process. To begin, you must visit business.google.com and sign up. After signing up, you will receive a physical card with a numbered code inside. The code activates your listing. For those who do have a retail location, the card gets delivered to the location. For mobile services, like Gene’s, Google sends the card to a home address. Once received, you are required to enter the 5-6 digit code into the Google My Business website. For mobile services, you must check the checkbox which reads “I Provide Goods and Services At My Customers Location”. This process takes away the pin which would have been placed on your home in Google Maps and places it in your zip code with a well defined service area. Gene goes on to discuss the rest of the checklist which requires confirmation of whether your website is a listed one. Another important thing to check is the NAP or Name, Address, and Phone Number. This information should be consistent with the information on your website. The business hours should also be mentioned because Google has recently started sending out emails before holidays which allow business owners to login and adjust their hours during holidays. You can even post to your Google My Business listing which lets your customers see newer content regularly. Gene ends the episode by talking about the Advanced Skills Seminar which takes place in January in Orlando. He encourages listeners to sign up at PDRCollege.com for a great opportunity to make new friends and business contacts, and experience networking like never before. You can even sign up to Gene’s Review System by signing up to his email list at PDRMarketingMinute.com. The post Episode 66 appeared first on PDR Marketing Minute.

In the PDR Marketing Minute Podcast this week, Gene continues with the checklist for Basic Marketing Needs. Last week’s episode was all about the importance of creating a website for your business. Today, Gene discusses the second most important thing which is setting up a Google My Business listing account. Setting it up is absolutely free and offers you a listing on Google for your business. It does, however, involve a bit of a setting up process. To begin, you must visit <a href="http://business.google.com" rel="nofollow" target="_blank">business.google.com</a> and sign up. After signing up, you will receive a physical card with a numbered code inside. The code activates your listing. For those who do have a retail location, the card gets delivered to the location. For mobile services, like Gene’s, Google sends the card to a home address. Once received, you are required to enter the 5-6 digit code into the Google My Business website. For mobile services, you must check the checkbox which reads “I Provide Goods and Services At My Customers Location”. This process takes away the pin which would have been placed on your home in Google Maps and places it in your zip code with a well defined service area. Gene goes on to discuss the rest of the checklist which requires confirmation of whether your website is a listed one. Another important thing to check is the NAP or Name, Address, and Phone Number. This information should be consistent with the information on your website. The business hours should also be mentioned because Google has recently started sending out emails before holidays which allow business owners to login and adjust their hours during holidays. You can even post to your Google My Business listing which lets your customers see newer content regularly. Gene ends the episode by talking about the Advanced Skills Seminar which takes place in January in Orlando. He encourages listeners to sign up at <a href="http://PDRCollege.com" rel="nofollow" target="_blank">PDRCollege.com</a> for a great opportunity to make new friends and business contacts, and experience networking like never before. You can even sign up to Gene’s Review System by signing up to his email list at <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a>. The post <a href="https://pdrmarketingminute.com/episode-66/" rel="nofollow" target="_blank">Episode 66</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 66

Today on PDR Marketing Minute, Gene continues with his Basic Marketing Needs with an in-depth look at Yelp. He also talks about how he took a break last week from the podcasts and decided to do a live Q&amp;A on Facebook. If you missed the Q&amp;A, you can check it out by searching for PDR Marketing Minute on Facebook. It covered more than an hour and surrounded a number of topics including creating a website, a Google My Business listing, and a Facebook page. This week is all about Yelp and how important it really is to have your business listed on Yelp. Considered as an important source by Google, Yelp helped Gene reach the first page of Google within 48 hours. He further talks about Keith and Sal and how Yelp has helped them get a lot of business as well as reviews. Creating a Yelp account is similar to creating a Google My Business listing. You will need to enter your name, phone number, address, and business hours. The information you enter should be consistent throughout all your social media accounts. Gene explains that if you are mobile, it is best to mention your service area or if you have a dedicated shop, the address should be correct. You should also upload photographs and ensure that your website link is correctly entered. If you are looking for reviews, Gene advises listeners to ask active Yelp users to leave reviews as Yelp removes any review from inactive users. Gene then thanks Charlie Melina for teaching him a simple hack to retain the best reviews. He explains that it is best to take a screenshot of every review and then upload it to your Yelp listing. Gene does warn listeners that once signed up, Yelp’s advertising team will try to reach out to invest in some advertising. If you’re not interested, he says that you should think of excuses to get off the phone. Gene ends this week’s episode by asking listeners to visit PDRMarketingMinute.com and sign up for his email list which will automatically send his Review System to your inbox which will teach you how to get more and better reviews. The post Episode 68 appeared first on PDR Marketing Minute.

Today on PDR Marketing Minute, Gene continues with his Basic Marketing Needs with an in-depth look at Yelp. He also talks about how he took a break last week from the podcasts and decided to do a live Q&amp;A on Facebook. If you missed the Q&amp;A, you can check it out by searching for PDR Marketing Minute on Facebook. It covered more than an hour and surrounded a number of topics including creating a website, a Google My Business listing, and a Facebook page. This week is all about Yelp and how important it really is to have your business listed on Yelp. Considered as an important source by Google, Yelp helped Gene reach the first page of Google within 48 hours. He further talks about Keith and Sal and how Yelp has helped them get a lot of business as well as reviews. Creating a Yelp account is similar to creating a Google My Business listing. You will need to enter your name, phone number, address, and business hours. The information you enter should be consistent throughout all your social media accounts. Gene explains that if you are mobile, it is best to mention your service area or if you have a dedicated shop, the address should be correct. You should also upload photographs and ensure that your website link is correctly entered. If you are looking for reviews, Gene advises listeners to ask active Yelp users to leave reviews as Yelp removes any review from inactive users. Gene then thanks Charlie Melina for teaching him a simple hack to retain the best reviews. He explains that it is best to take a screenshot of every review and then upload it to your Yelp listing. Gene does warn listeners that once signed up, Yelp’s advertising team will try to reach out to invest in some advertising. If you’re not interested, he says that you should think of excuses to get off the phone. Gene ends this week’s episode by asking listeners to visit <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a> and sign up for his email list which will automatically send his Review System to your inbox which will teach you how to get more and better reviews. The post <a href="https://pdrmarketingminute.com/episode-68/" rel="nofollow" target="_blank">Episode 68</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 68

This week on the PDR Marketing Minute Podcast, Gene continues to talk about how important it is to have a marketing plan for your PDR business. Rather than marketing for the sake of it, having a clearly set plan will help you market your services better. Over the next few episodes, Gene explains that he will be going through some of the core needs for proper marketing. The first need, he describes, is having a website for your business. It is extremely important to have place where customers can go to actually learn about your business. There are a few things to remember when setting up a website though. Probably the most important would be to have an easy to spell domain name. Substituting numbers for words or shortening words will only make the domain name more complicated and will drive customers away. The main purpose for your website is to get your potential customers to contact you. All your information, including email and phone number, should be on the website. A Call to Action button should jump out at the customers so that they can call, text, or email you. It is vital to have content on your website, says Gene, as it is what customers look for. Written content is great for SEO purposes, but visual content in the form of videos is a must for any PDR business. You can add before and after pictures to showcase your repair work. It is also important to show both small damage and big damage. Lastly, your website should have your reviews on it. Take screenshots of your reviews from Facebook, Google, Yelp, and other sources and make a page on your website to display them for potential customers. Gene concludes the episode by directing listeners to PDRMarketingMinute.com where they can sign up to his email list and get his Review System for free. He also talks about the upcoming PDR College Advanced Skills Seminar in Jan and how listeners can learn new techniques for fixing dents and connecting with people to market their businesses there. To sign up for the seminar, visit PDRCollege.com. The post Episode 65 appeared first on PDR Marketing Minute.

This week on the PDR Marketing Minute Podcast, Gene continues to talk about how important it is to have a marketing plan for your PDR business. Rather than marketing for the sake of it, having a clearly set plan will help you market your services better. Over the next few episodes, Gene explains that he will be going through some of the core needs for proper marketing. The first need, he describes, is having a website for your business. It is extremely important to have place where customers can go to actually learn about your business. There are a few things to remember when setting up a website though. Probably the most important would be to have an easy to spell domain name. Substituting numbers for words or shortening words will only make the domain name more complicated and will drive customers away. The main purpose for your website is to get your potential customers to contact you. All your information, including email and phone number, should be on the website. A Call to Action button should jump out at the customers so that they can call, text, or email you. It is vital to have content on your website, says Gene, as it is what customers look for. Written content is great for SEO purposes, but visual content in the form of videos is a must for any PDR business. You can add before and after pictures to showcase your repair work. It is also important to show both small damage and big damage. Lastly, your website should have your reviews on it. Take screenshots of your reviews from Facebook, Google, Yelp, and other sources and make a page on your website to display them for potential customers. Gene concludes the episode by directing listeners to <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a> where they can sign up to his email list and get his Review System for free. He also talks about the upcoming PDR College Advanced Skills Seminar in Jan and how listeners can learn new techniques for fixing dents and connecting with people to market their businesses there. To sign up for the seminar, visit <a href="http://PDRCollege.com" rel="nofollow" target="_blank">PDRCollege.com</a>. The post <a href="https://pdrmarketingminute.com/episode-65/" rel="nofollow" target="_blank">Episode 65</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 65

Television advertising. Surprisingly, the biggest problem in the PDR business is not that there are other PDR companies willing to do a job for cheaper or that insurance companies are out to make a quick buck, but that the majority of people don’t even know what PDR is. TV advertising is one of the best ways to get your name out there and reach a larger audience. Unfortunately, the budget for TV advertising is quite high, even for local networks. I had a representative from a cable company quote me $30,000 for 3 months of advertising – which was quite obviously something I was not going to do. Luckily, a customer of mine came in one day and he was in the business of selling TV ads and said that he had some attractive offers. His company would essentially buy ad space that was not used and resell it at more affordable prices. Basically, all you have to do is get a commercial produced and start advertising. You can even dial into specific areas because it is through cable. Unsurprisingly, the campaign got me a ton of traffic in the off-season so I can’t wait to run it when the weather turns. Best part is that I now own the ad so I can use it anywhere I want. I suggest that you should be looking to TV advertising, if you can find good deals with it. It is better than radio and offers a more direct way to let people know what you do. So, if you are interested in TV advertising and want to get in on the act, email me at PDRMarketingMinute@gmail.com and I will get you in contact with Tom, my TV ad representative. Also, as we discussed earlier, I will be releasing one of the interview episodes some time in the coming month. So, you will still get a Monday and Wednesday short episode along with a 20-30 minute interview episode on Fridays. This episode was brought to you by Chris and the team over at KecoTabs.com Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs.  The post Episode 134 appeared first on PDR Marketing Minute.

Television advertising. Surprisingly, the biggest problem in the PDR business is not that there are other PDR companies willing to do a job for cheaper or that insurance companies are out to make a quick buck, but that the majority of people don’t even know what PDR is. TV advertising is one of the best ways to get your name out there and reach a larger audience. Unfortunately, the budget for TV advertising is quite high, even for local networks. I had a representative from a cable company quote me $30,000 for 3 months of advertising – which was quite obviously something I was not going to do. Luckily, a customer of mine came in one day and he was in the business of selling TV ads and said that he had some attractive offers. His company would essentially buy ad space that was not used and resell it at more affordable prices. Basically, all you have to do is get a commercial produced and start advertising. You can even dial into specific areas because it is through cable. Unsurprisingly, the campaign got me a ton of traffic in the off-season so I can’t wait to run it when the weather turns. Best part is that I now own the ad so I can use it anywhere I want. I suggest that you should be looking to TV advertising, if you can find good deals with it. It is better than radio and offers a more direct way to let people know what you do. So, if you are interested in TV advertising and want to get in on the act, email me at <a href="mailto:PDRMarketingMinute@gmail.com">PDRMarketingMinute@gmail.com</a> and I will get you in contact with Tom, my TV ad representative. Also, as we discussed earlier, I will be releasing one of the interview episodes some time in the coming month. So, you will still get a Monday and Wednesday short episode along with a 20-30 minute interview episode on Fridays. This episode was brought to you by Chris and the team over at <a href="https://www.kecotabs.com/" rel="nofollow" target="_blank">KecoTabs.com</a> Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs. The post <a href="https://pdrmarketingminute.com/episode-134/" rel="nofollow" target="_blank">Episode 134</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 134

In this episode I talk about what the caveman test is and how to see if your website can pass the caveman test. The test essentially is the question could a caveman enter your website and grunt out what you do, get ahold of you, and find your phone number. Another way to think about this test with your site and really any message you put out there is could a 6th grader understand your messaging?  Today’s show is brought to you by Auto Care Pro Sites, move your site or get a new site for under $700 using code MTE600OFF at checkout.  The post Episode 92 appeared first on PDR Marketing Minute.

In this episode I talk about what the caveman test is and how to see if your website can pass the caveman test. The test essentially is the question could a caveman enter your website and grunt out what you do, get ahold of you, and find your phone number. Another way to think about this test with your site and really any message you put out there is could a 6th grader understand your messaging? Today’s show is brought to you by Auto Care Pro Sites, move your site or get a new site for under $700 using code MTE600OFF at checkout. The post <a href="https://pdrmarketingminute.com/episode-92/" rel="nofollow" target="_blank">Episode 92</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 92

Let’s talk Google Adwords Part 2 of our 4 part series on online advertising.  We finally get to the big episode 100 and it’s a special one. Today, we are going to get into Google AdWords or Google advertising and find out what it’s all about.Google ads are basically the text ads you find at the very top of any Google search. It can be found above the search results or map listings. People would almost always skip those ads on account of them being paid results but with Google becoming more intuitive and delivering precise results, people trust Google to give them exactly what they are looking for. Despite having great SEO and a top-spot listing, Google AdWords will ensure that you not only stay up there, but also get better business. The ads can be as simple as a one line heading with links that direct people to your website landing page. Now, you can even take up more space and add links that will take a person to different pages of your website like the reviews or FAQ.Also, Google now allows you to get another listing within the Google Maps listing. This means with a single and, you can essentially have a couple of listings on Google’s front page. What this does is it gives you more real estate on the page and because people will only find you if they search for a service you provide, you need to get noticed.You can create a free Google AdWords account at AdWords.Google.com. It is better to stay away from talking to Google’s AdWord specialists because it can eventually become quite expensive. As a part of the 100th episode, I will be announcing on the Podcast that on Monday, February 3rd, myself, Dave Streen, and Kip Brooks will be hosting a seminar at Adventure Tools in Orlando. It will take place right after MTE and will be called Mind Your Business, same as last year’s event in Pittsburgh.My talk will be around sales techniques including the sales system which was built by us along with ways to hire and train people for inside sales. Dave will be discussing how he coaches business owners in retail as well as some ergonomic discussions. Kip Brooks is a neurologist programming specialist and will be teaching people how to build relationships with customers or potential customers.  This episode was brought to you by Gene, Dave, and Kip who are hosting the 2nd Mind Your Business Seminar in Orlando on February 3rd 2020 at Inventure Tools. Sign Up here before the seats are all gone.   The post Episode 100 appeared first on PDR Marketing Minute.

Let’s talk Google Adwords Part 2 of our 4 part series on online advertising. We finally get to the big episode 100 and it’s a special one. Today, we are going to get into Google AdWords or Google advertising and find out what it’s all about. Google ads are basically the text ads you find at the very top of any Google search. It can be found above the search results or map listings. People would almost always skip those ads on account of them being paid results but with Google becoming more intuitive and delivering precise results, people trust Google to give them exactly what they are looking for. Despite having great SEO and a top-spot listing, Google AdWords will ensure that you not only stay up there, but also get better business. The ads can be as simple as a one line heading with links that direct people to your website landing page. Now, you can even take up more space and add links that will take a person to different pages of your website like the reviews or FAQ. Also, Google now allows you to get another listing within the Google Maps listing. This means with a single and, you can essentially have a couple of listings on Google’s front page. What this does is it gives you more real estate on the page and because people will only find you if they search for a service you provide, you need to get noticed. You can create a free Google AdWords account at <a href="http://AdWords.Google.com" rel="nofollow" target="_blank">AdWords.Google.com</a>. It is better to stay away from talking to Google’s AdWord specialists because it can eventually become quite expensive. As a part of the 100th episode, I will be announcing on the Podcast that on Monday, February 3rd, myself, Dave Streen, and Kip Brooks will be hosting a seminar at Adventure Tools in Orlando. It will take place right after MTE and will be called Mind Your Business, same as last year’s event in Pittsburgh. My talk will be around sales techniques including the sales system which was built by us along with ways to hire and train people for inside sales. Dave will be discussing how he coaches business owners in retail as well as some ergonomic discussions. Kip Brooks is a neurologist programming specialist and will be teaching people how to build relationships with customers or potential customers. This episode was brought to you by Gene, Dave, and Kip who are hosting the 2nd Mind Your Business Seminar in Orlando on February 3rd 2020 at Inventure Tools. <a href="https://dentrepair.com/mind-your-business/" rel="nofollow" target="_blank">Sign Up here</a> before the seats are all gone. The post <a href="https://pdrmarketingminute.com/episode-100/" rel="nofollow" target="_blank">Episode 100</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 100

How To Use Your Website To Answer Your Customers Questions. Some of the questions we need to ask or get asked a lot are whether the windows are laminated glass or tempered glass or if the hood of the car is steel or aluminum. Answering these questions are not easy, even for a car savvy person. But, you can use your website to help others understand and get answers to these questions. You can create a blog post or make a video that describes how they too can figure out whether the hood of their car is made from steel or aluminum or whether the glass on their windows is tempered or laminated. Create a page on your website with answers for these kinds of questions and send the link to your customers via text or email. Not only will it help with SEO for your website, but it will help the customer know more to help you with your repairs. This episode was brought to you by Auto Care Pro Sites Use code MTE600OFF to save $633 on your new website. \  The post Episode 97 appeared first on PDR Marketing Minute.

How To Use Your Website To Answer Your Customers Questions. Some of the questions we need to ask or get asked a lot are whether the windows are laminated glass or tempered glass or if the hood of the car is steel or aluminum. Answering these questions are not easy, even for a car savvy person. But, you can use your website to help others understand and get answers to these questions. You can create a blog post or make a video that describes how they too can figure out whether the hood of their car is made from steel or aluminum or whether the glass on their windows is tempered or laminated. Create a page on your website with answers for these kinds of questions and send the link to your customers via text or email. Not only will it help with SEO for your website, but it will help the customer know more to help you with your repairs. This episode was brought to you by<a href="http://autocareprosites.com/" rel="nofollow" target="_blank"> Auto Care Pro Sites</a> Use code MTE600OFF to save $633 on your new website. \ The post <a href="https://pdrmarketingminute.com/episode-97/" rel="nofollow" target="_blank">Episode 97</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 97

On week 78 of the PDR Marketing Minute Podcast, we continue with Gene talking about the power of video. Rather than the usual YouTube videos, Gene discusses Facebook Live videos this week. He talks about the new shop that was opened in Pittsburgh this week and how he did a Facebook Live video and uploaded to the Dent Repair Now Facebook page. The video was shared by friends and family and done well in bringing in new customers. He talks about how a gentleman drops into the store today before he closed up and recognized him from the Facebook Live video. Gene goes on to focus on how powerful video content is and how he has been advising people to create more videos for the past few years. It provides instant credibility according to Gene. He explains that making a Facebook Live video is not difficult and all you have to do is talk about your services, shop, or talk about a repair project you’re working on. He also says that if you can get a customer into the Facebook Live video, it will be even more powerful. Ending the podcast, Gene encourages listeners to create Facebook Live videos and tag him in them so that he can check them out. If getting comfortable in front the camera is difficult for you, Gene advises you to visit thepdrvideocourse.com and use the discount code VIDEOWORKS and get 30% off. For the Review System, sign up at pdrmarketingminute.com.  The post Episode 78 appeared first on PDR Marketing Minute.

On week 78 of the PDR Marketing Minute Podcast, we continue with Gene talking about the power of video. Rather than the usual YouTube videos, Gene discusses Facebook Live videos this week. He talks about the new shop that was opened in Pittsburgh this week and how he did a Facebook Live video and uploaded to the Dent Repair Now Facebook page. The video was shared by friends and family and done well in bringing in new customers. He talks about how a gentleman drops into the store today before he closed up and recognized him from the Facebook Live video. Gene goes on to focus on how powerful video content is and how he has been advising people to create more videos for the past few years. It provides instant credibility according to Gene. He explains that making a Facebook Live video is not difficult and all you have to do is talk about your services, shop, or talk about a repair project you’re working on. He also says that if you can get a customer into the Facebook Live video, it will be even more powerful. Ending the podcast, Gene encourages listeners to create Facebook Live videos and tag him in them so that he can check them out. If getting comfortable in front the camera is difficult for you, Gene advises you to visit <a href="http://thepdrvideocourse.com" rel="nofollow" target="_blank">thepdrvideocourse.com</a> and use the discount code VIDEOWORKS and get 30% off. For the Review System, sign up at <a href="http://pdrmarketingminute.com" rel="nofollow" target="_blank">pdrmarketingminute.com</a>. The post <a href="https://pdrmarketingminute.com/episode-78/" rel="nofollow" target="_blank">Episode 78</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 78

This week on PDR Marketing Minute, Gene Fetty takes a break from his Basic Marketing Needs and looks to answer a question many listeners have been asking including Steven Hamby from Pro PDR in Georgia. The question being asked is all about domain names and how marketers are reaching out to sell available domain names at inflated prices. Gene reminds us that he had spoken about this in the first part of the Basic Marketing Needs talk. A website is the most important part of having a business and a proper domain name is often the key to success. Today, Gene talks about what you should be looking for and what you need to do to acquire the perfect domain names before anyone else tries to sell it to you. The first thing you can do is to purchase a domain that has your name and business in it. For example, if your company is Bob’s PDR, you should own bobspdr.com. If it is already taken, you should try for a more generic domain that includes your geographical area. So, if your business is in Georgia, look for georgiadentrepair.com. These type of domain names work well because customers will see that the services are offered locally. Lastly, Gene advises listeners to go out and buy domain names before marketers do. There are a lot of unique domains available and could work for your business and region. He explains that GoDaddy is one of the best places to find unique domains and at affordable prices. You can find your name and geographical domains easily so you don’t have to overspend later. Gene ends this week’s podcast by encouraging listeners to visit PDRMarketingMinute.com and sign up for his email list to receive his Review System and increase the number of reviews on your website. The post Episode 69 appeared first on PDR Marketing Minute.

This week on PDR Marketing Minute, Gene Fetty takes a break from his Basic Marketing Needs and looks to answer a question many listeners have been asking including Steven Hamby from Pro PDR in Georgia. The question being asked is all about domain names and how marketers are reaching out to sell available domain names at inflated prices. Gene reminds us that he had spoken about this in the first part of the Basic Marketing Needs talk. A website is the most important part of having a business and a proper domain name is often the key to success. Today, Gene talks about what you should be looking for and what you need to do to acquire the perfect domain names before anyone else tries to sell it to you. The first thing you can do is to purchase a domain that has your name and business in it. For example, if your company is Bob’s PDR, you should own <a href="http://bobspdr.com" rel="nofollow" target="_blank">bobspdr.com</a>. If it is already taken, you should try for a more generic domain that includes your geographical area. So, if your business is in Georgia, look for <a href="http://georgiadentrepair.com" rel="nofollow" target="_blank">georgiadentrepair.com</a>. These type of domain names work well because customers will see that the services are offered locally. Lastly, Gene advises listeners to go out and buy domain names before marketers do. There are a lot of unique domains available and could work for your business and region. He explains that GoDaddy is one of the best places to find unique domains and at affordable prices. You can find your name and geographical domains easily so you don’t have to overspend later. Gene ends this week’s podcast by encouraging listeners to visit <a href="http://PDRMarketingMinute.com" rel="nofollow" target="_blank">PDRMarketingMinute.com</a> and sign up for his email list to receive his Review System and increase the number of reviews on your website. The post <a href="https://pdrmarketingminute.com/episode-69/" rel="nofollow" target="_blank">Episode 69</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 69

Preparing for the busy season. For hail repair technicians, it is now time to get ready as storm season approaches and the busy period begins. Rather than being unprepared, you should be getting your tools ready and gear packed up. The bottom line here is to BE READY. For retail businesses, you should get a couple of things in order as cars are probably backed up and dirty following winter. Get your call logs ready so you can start chasing up business. Work on you follow-up information so that your clients know that you’re working. Are your Google AdWords up and running? What about video advertising in case a hail storm comes your way? Get working on your website landing pages so your customers or potential customers can get in touch with you quickly. As I said before – GET READY FOR THE BUSY SEASON! Email me at PDRMarketingMinute@Gmail.com and tell me how you’ve prepared yourself for any upcoming storms. This episode was brought to you by Auto Care Pro Sites Use code MTE600OFF to save $633 on your new website.    The post Episode 133 appeared first on PDR Marketing Minute.

Preparing for the busy season. For hail repair technicians, it is now time to get ready as storm season approaches and the busy period begins. Rather than being unprepared, you should be getting your tools ready and gear packed up. The bottom line here is to BE READY. For retail businesses, you should get a couple of things in order as cars are probably backed up and dirty following winter. Get your call logs ready so you can start chasing up business. Work on you follow-up information so that your clients know that you’re working. Are your Google AdWords up and running? What about video advertising in case a hail storm comes your way? Get working on your website landing pages so your customers or potential customers can get in touch with you quickly. As I said before – GET READY FOR THE BUSY SEASON! Email me at <a href="mailto:PDRMarketingMinute@Gmail.com">PDRMarketingMinute@Gmail.com</a> and tell me how you’ve prepared yourself for any upcoming storms. This episode was brought to you by<a href="http://autocareprosites.com/" rel="nofollow" target="_blank"> Auto Care Pro Sites</a> Use code MTE600OFF to save $633 on your new website.  The post <a href="https://pdrmarketingminute.com/episode-133/" rel="nofollow" target="_blank">Episode 133</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 133

Let’s talk online ads, a three four part series!  Unless you have absolutely no competition around you, organic listings and search are just not enough to keep you ahead. This is where advertising comes in. Today, we talk about 3 places we can target for advertising and all their differences. Here are the 3: Google AdWords YouTube Advertising Facebook Ads Google AdWords are the ads you find on Google when a customer or a person is searching for your business online. It is one of the best places to get your name out into the world. Facebook ads are like newspapers as in everyone around the world uses it to check in to what’s happening around the world. It targets a larger audience but not necessarily an audience that is looking for, or even knows about PDR.Lastly, YouTube advertising is basically a part of Google AdWords, but it also works separately on its own. With the amount of viewing YouTube gets on a daily basis, YouTube ads are like TV ads, but cost a lot less, and can be targeted to a certain audience. This episode was brought to you by Chris and the team over at KecoTabs.com Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs.   The post Episode 99 appeared first on PDR Marketing Minute.

Let’s talk online ads, a three four part series! Unless you have absolutely no competition around you, organic listings and search are just not enough to keep you ahead. This is where advertising comes in. Today, we talk about 3 places we can target for advertising and all their differences. Here are the 3: Google AdWords YouTube Advertising Facebook Ads Google AdWords are the ads you find on Google when a customer or a person is searching for your business online. It is one of the best places to get your name out into the world. Facebook ads are like newspapers as in everyone around the world uses it to check in to what’s happening around the world. It targets a larger audience but not necessarily an audience that is looking for, or even knows about PDR. Lastly, YouTube advertising is basically a part of Google AdWords, but it also works separately on its own. With the amount of viewing YouTube gets on a daily basis, YouTube ads are like TV ads, but cost a lot less, and can be targeted to a certain audience. This episode was brought to you by Chris and the team over at <a href="https://www.kecotabs.com/" rel="nofollow" target="_blank">KecoTabs.com</a> Make sure you check out their entire line of glue pulling products from the dead center finishing tabs to the large centipedes and super tabs. The post <a href="https://pdrmarketingminute.com/episode-99/" rel="nofollow" target="_blank">Episode 99</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

Episode 99

I am back after a long break from the show. And to kick things off I will be publishing an episode every day until MTE 2020.  Getting back into things this episode is a quick hello and I offer a few suggestions on why you need a website as well as give you a couple options on where to get a new PDR website at. We use Blitz Industries, an inexpensive solution that offers quick setup and minimal out of pocket expenses without having to take a diy solution.  This episode was brought to you by KECO, https://kecotabs.com The post PDRMM Episode 90 appeared first on PDR Marketing Minute.

I am back after a long break from the show. And to kick things off I will be publishing an episode every day until MTE 2020. Getting back into things this episode is a quick hello and I offer a few suggestions on why you need a website as well as give you a couple options on where to get a new PDR website at. We use Blitz Industries, an inexpensive solution that offers quick setup and minimal out of pocket expenses without having to take a diy solution. This episode was brought to you by KECO, <a href="https://kecotabs.com" rel="nofollow" target="_blank">https://kecotabs.com</a> The post <a href="https://pdrmarketingminute.com/pdrmm-episode-90/" rel="nofollow" target="_blank">PDRMM Episode 90</a> appeared first on <a href="https://pdrmarketingminute.com" rel="nofollow" target="_blank">PDR Marketing Minute</a>.

PDRMM Episode 90

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