Cover image of Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
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Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

Updated 2 months ago

Business
Non-Profit
Government
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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

Read more

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

iTunes Ratings

29 Ratings
Average Ratings
28
1
0
0
0

Amazing

By Derry_1854 - Jun 11 2019
Read more
Beth is such a warm, welcoming speaker. The tone is conversational yet informative and I’m just glad I’ve found this amazing podcast

Clear, interesting, useful!

By Mommysaidso - Oct 31 2016
Read more
I love how Beth weaves stories and practical advice together into something so interesting and useful for nonprofits. Thank you, Beth for giving us this opportunity to learn from so many fantastic people!

iTunes Ratings

29 Ratings
Average Ratings
28
1
0
0
0

Amazing

By Derry_1854 - Jun 11 2019
Read more
Beth is such a warm, welcoming speaker. The tone is conversational yet informative and I’m just glad I’ve found this amazing podcast

Clear, interesting, useful!

By Mommysaidso - Oct 31 2016
Read more
I love how Beth weaves stories and practical advice together into something so interesting and useful for nonprofits. Thank you, Beth for giving us this opportunity to learn from so many fantastic people!
Cover image of Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

Latest release on May 08, 2019

Read more

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

Rank #1: DP 117: The Trick to a Successful Annual Appeal: Start Now.

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Annual Appeal season may seem far away but it will be here before you are ready. What do the most successful campaigns have in common? Planning. It may seem early but planning now will increase the impact of your efforts. Mary Elizabeth Entwistle of The Gift Development Group joins Beth to talk about what you can do when you plan ahead. They discuss creating an integrated campaign and how to use direct mail, email and social together. Each of these plays a different role and Mary Elizabeth shares how to incorporate your theme and pace your communications to have the most impact. This Episode of Driving Participation is sponsored by Nonprofit Toolkit. Get templates for design and planning your annual appeal at www.nonprofittoolkit.net

Aug 10 2016

45mins

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Rank #2: DP 042: Stop Combining Asking and Thanking with Lynne Wester

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Seven out of ten of our donors make one gift and never ever come back again. The biggest cause is that we don't actually stop, take the time to appreciate the gift that we've gotten and say thank you, tell donors what their gift did and then ask next after we've built a relationship. Lynne Wester, the Donor Relations Guru, shares her path for growing support through showing gratitude and impact.

Please share your review on iTunes at bit.ly/DPpodcast

Mar 04 2015

44mins

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Rank #3: DP 021: Getting to Know Students Before They Become Alumni with Stephanie Fortunato

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Over the course of a student's time on campus and in their early years after they graduate, Stephanie Fortunato of Neumann University makes sure students see the Alumni office giving first. At every chance, the Alumni, Annual Giving and Career Placement offfices work together to show students that they are part of Neumann forever. Beth and Stephanie talk about the high and low tech ways that Neumann reminds students that support is a two way street.

Oct 08 2014

50mins

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Rank #4: DP 011: Banning the "V" Word with Peggy Hoffman

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Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a volunteer. They explore ways to engage members to become more active with the organization as involvement is the trigger to commitment.

Jul 30 2014

27mins

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Rank #5: DP 028: Starting a Movement and Building Momentum with Kait Sheridan

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In just three years, the 92Y has generated real, measurable action around an idea. With #GivingTuesday, they have created something more than an "event", they have launched a movement. And that's no easy task. As we head into its third year, Beth talks with Kait Sheridan, Director, Partnerships & Programs for 92Y about the enormous and fast growth of #GivingTuesday and what it takes to create this kind of impact.

Nov 26 2014

40mins

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Rank #6: DP 194: Turning Event Givers into Organization Donors

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Say you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to encourage guests and donors who may have given only to support a certain participant to continue giving to your organization? Kimberly Kroll-Goodwin, manager of events at STARS Air Ambulance in Saskatchewan, Canada, joins this session to share how her organization created a welcome series that introduced donors to the work STARS does and how they can get involved—without making a single ask. She and Beth explore how to measure where your donors come from, how to effectively tell your story to a new audience, and more.

Feb 13 2019

32mins

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Rank #7: DP 162: The Intersection of Development and Communications

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Some organizations suffer from failure to see things as the donors themselves see it, notes Nick Ellinger on this week's session. Nick, vice president of marketing strategy for DonorVoice, joins in to talk about how to create a connection between development and communications, and why communications in nonprofits is often one-sided. He explains how you can get real, substantive feedback from donors—and then how to actually use it. Where can you improve in your messaging so donors feel a personal connection? He shares some key advice, such as be careful what you ask as well as how you ask.

Nov 22 2017

46mins

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Rank #8: DP 053: It's Not About the Logo...Even in Australia

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When talking about branding, it's easy to focus on familiar things like the logo. Australian brand expert Charlotte Prouse joins Beth to talk about where that can steer an organization wrong in the long term. By backing up and finding out who your ideal audience is and what motivates them you'll learn things you may not know before moving forward to execution. Listen in to hear how one koala sniffing dog completley changed the story for an Australian nonprofit.

May 20 2015

45mins

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Rank #9: DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know

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Mike Lenda has experience in both the for profit and nonprofit world through working previously in marketing at Starbucks and now mobilization at Compassion International. He joins in this week to share some practices he learned at Starbucks and how they could—and should—be applied to nonprofits. From staying true to your mission—know your story and know your why, Mike says—to making your audience feel like partners in your organization, Mike shares what Starbucks has learned that nonprofits can learn, too.

Dec 20 2017

53mins

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Rank #10: DP 108: Design Thinking: A Strategy for Innovation and Engagement

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Thinking like a designer can transform the way organizations develop and approach products, services, and strategy. If you want to make your organization more innovative, creative and member-focused, it starts with a set of principles known as design thinking. Design thinking offers a structured framework that helps associations evaluate ideas and move projects forward. This week, Garth Jordan and Keith Chamberlain, Co-founders of RevvCrew, joined Driving Participation. Keith and Garth discuss how to improve internal organization and team culture through design thinking.

Jun 08 2016

41mins

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Rank #11: DP 170: Very Tiny Changes That Have Very Big Results

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Using a donor's first name on a donation receipt. Making the "donate" big and easy to find. These seemingly small changes can make a big difference in not just improving your organization's donor conversion rate but also the donor’s experience of giving to your cause. Abby Jarvis, contact director at Qgiv, joins this session to explore the small changes that lead to big results when it comes to donation pages. From website color schemes to the donation page itself, Abby shares how you can make the experience as simple and meaningful as possible for a potential donor.

Mar 14 2018

55mins

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Rank #12: DP 054: Using Anchor Pages to Create Anticipation

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Imagine your favorite segment of a TV show. Whether it's particularly entertaining or informative, it keeps you coming back. Adrienne Frank, Managing Editor of American Magazine at American University, explains how anchor pages give the reader an expectation of what is to come. With 15 different types of anchor pages, they finding ways to enage alumni as readers - and as participants in the content.

May 27 2015

49mins

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Rank #13: DP 176: Putting Personality into Email Communications

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Is it possible to add personality to your emails? Nate Adams certainly thinks so. However, he notes, there are ways to do it effectively and still keep your messaging sounding authentic. Nate, chair of communications for Young Involved Philadelphia, joins Beth to explore adding voice and vibrancy to email communications, training the next generation of leaders, why email is still valuable and ensuring your messaging appeals to the right audience while also relaying information.

Jun 06 2018

37mins

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Rank #14: DP 166: Peer to Peer is More than Technology

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The concept of peer-to-peer is nothing new, but it has certainly changed over the years with the advent of technology. Dorene Ocamb, senior director of integrated marketing at MADD, joins this session to explore what peer-to-peer really is (it's simpler than you think) and how technology has offered new ways for constituents to engage with your organization and spread your mission. She describes what she sees as a "renaissance of participation" and how younger generations are changing the peer-to-peer game.

Jan 17 2018

49mins

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Rank #15: DP 012: More than a Resume Builder…Making Giving Meaningful to Students with Heather Durkin

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Beth has talked to alumni relations directors who help college students prepare for life as alumni and giving back to their university, but what about high school? This week, Beth is joined by Heather Durkin, director of alumni relations for Germantown Academy, a K-12 school. Heather talks about connecting with students and finding ways to help them continue giving back for years to come.

Aug 06 2014

19mins

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Rank #16: DP 191: How to Create a Killer Email List

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What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than quantity when it comes to your email lists, and why having people unsubscribe can actually lead to better results—and better relationships. He and Beth explore the value of automation, why opens aren't enough, how to understand email conversions, and much more.

Jan 02 2019

38mins

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Rank #17: DP 076: What the Most Engaged Organizations are Doing Differently with Anna Caraveli

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Have you figured out what makes your members say yes and want more? Understanding what motivates people and creates a community is Anna Caraveli's favorite subject. Many organizations treat their members like commodities rather than customers. Anna shares the qualities of an engaged organization and how letting your members determine who you are is the key to sustained success.

Oct 28 2015

43mins

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Rank #18: DP 172: How to Liberate Yourself from Limited Thinking

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Monica Montgomery wants to help liberate organizations from what she sees as limited thinking, which could be caused by any number of things. She should know a thing or two about creative thinking as the founding director of the Museum of Impact, which is a social justice museum that is completely mobile. She joins Beth to talk about the mentality of scarcity and how that translates to limitations in thinking, as well as how to create "irresistible" experiences for your audience and why you shouldn't be afraid to use the word "agenda."

Apr 11 2018

32mins

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Rank #19: DP 181: Making Marketing Work with a Lean Team

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When you're in charge of doing just about everything related to communications and marketing for your organization, it may be easy to feel overwhelmed—but not if you can figure out a way to make it work for you and the organization. Stephen Barker wears a lot of hats in his roles as director of marketing communications at Marillac St. Vincent Family Services and communications co-chair of YNPN Chicago. He joins in to share his advice on how to stay organized when your to-do list feels like it's overflowing as well as what a nonprofit marketer needs today to be able to do an effective job, and much more.

Aug 15 2018

48mins

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Rank #20: DP 069: How Do You Know What is Right for Your Community? with Amy Sample Ward

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If humans have anything, it's opinions and if they would like to do anything, it's share those opinions with others. Are you listening? At NTEN, the Nonprofit Technology Network CEO Amy Sample Ward makes sure they are. When the community shares ideas through a survey, in defining a conference program and more, Amy and her staff not only make sure to use them, but to promote their community-led design. Listen to hear how NTEN creates a distinctive experience that so perfectly reflects its community's interests. Segway races anyone?

Sep 09 2015

57mins

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DP 200: 200 Ways You Are Driving Participation

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After five years and 200 episodes, Beth has certainly learned a thing or two (or 200) about participation, such as where it comes from and what it really means. As she turns the final page of the podcast, she reflects on the five principles of participation she’s picked up on with the help from guests along the way, from the meaning and value of collaboration to knowing your audience beyond demographics and much more.

May 08 2019

27mins

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DP 199: Discovering the New Power

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In today’s world of connectedness and social media, movements can take off in the blink of an eye. But, as the guest of this session Jeremy Heimans posits in his book, “it's only a movement if it moves without you.” Jeremy, CEO of Purpose and co-author of the book “New Power,” joins this session to explore the concepts of old power and new power, and how each plays a role in participation for organizations and nonprofits. He and Beth tackle why old power versus new power doesn’t necessarily mean bad versus good, and Jeremy shares examples of each power dynamic in relation to participation, such as the #MeToo movement. They explore the scale of participation, the concept of agency, and much more.

Apr 24 2019

30mins

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DP 198: Developing Strategy Doesn't Have to Take a Year

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Sarah Olivieri joins this session to talk all about strategy. How do you create a strategy everyone is on board with and can follow? And, more importantly, how do you even define strategy? Sarah, founder of PivotGround, and Beth explore the link between strategy and capacity, what differentiates strategies from tactics, and Sarah’s “secret sauce” to help businesses thrive. She shares tricks for getting time back in your day so you can shift your focus to the activity that is most important, tools for staying on track with the strategy you develop, and more.

Apr 10 2019

44mins

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DP 197: Little Wins: Tackling Experimentation One Step at a Time

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When it comes to innovation and experimentation, ideas are only half of the challenge. Donna Kastner, founder of Retirepreneur, joins this week’s session to explore the other half: implementation. She and Beth delve into experimentation and how to get from a conversation about an idea to an actual product. Donna explains how to design a conversation that puts everyone on a level playing field and leads to exploring the "why" behind the idea—without jumping to tactics too quickly. She and Beth discuss how a hackathon can create an impact anywhere from a conference to just within your organization and bring people together to solve, or "hack," a problem, the importance of patience, and much more.

Mar 27 2019

35mins

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DP 196: One Creative Campaign, Hundreds of Hyper-Local Storytelling Opportunities

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Jeremiah Lane knows the power of putting a face to the name of an organization. After attending a conference, he came back to the Children's Hospital Foundation, where he serves as Communications Director, with an idea that changed how the organization approached its storytelling. With one campaign that directly involves the families they serve, the Foundation has been able to tap into the emotional side of the work they do and share those stories with their audience in ways that resonate, especially because they may be stories about kids from their hometown. Jeremiah shares how to use personal stories to create connections with donors, the link between development and communications, and more.

Mar 13 2019

44mins

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DP 195: Finding Great Sources for Content Inside your Team

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As many organizations can relate, Julia Toepfer knows that it can be hard to generate the amount of content needed to tell your story when you have a small team. Julia, marketing and online engagement manager at National Immigrant Justice Center, joins this session to share how NIJC found inspiration for content from an unexpected source: its own staff. Julia shares how she and her team encourage staff members to contribute to telling NIJC's stories in ways they're comfortable with, whether it's writing a post, making a video, or even being featured in the story themselves. They explore maintaining messaging for staff members who are not in marketing, how to avoid hurting feelings or egos in new situations, and more.

Feb 27 2019

37mins

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DP 194: Turning Event Givers into Organization Donors

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Say you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to encourage guests and donors who may have given only to support a certain participant to continue giving to your organization? Kimberly Kroll-Goodwin, manager of events at STARS Air Ambulance in Saskatchewan, Canada, joins this session to share how her organization created a welcome series that introduced donors to the work STARS does and how they can get involved—without making a single ask. She and Beth explore how to measure where your donors come from, how to effectively tell your story to a new audience, and more.

Feb 13 2019

32mins

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DP 193: Detox your Database for Better Conversion

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Segmenting your messaging isn’t a new concept—but there are new ways to do it without relying on just demographics. To Amanda Parsons, Associations Coordinator for the Oregon Recreation and Park Association, participation is a spectrum, and that translates to your email messaging as well. She joins this session to talk about how to use indicators of participation as a means of sending the messages people really want to receive without clogging their inboxes. She and Beth explore the value of segmenting based on interest level, how to effectively give your email database a cleanse and create a "healthy list," the lead indicators of an unhealthy list, and more.

Jan 30 2019

48mins

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DP 192: Digivols: The Next Level for Social Media Ambassadors

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Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference — especially today in digital communications and social media. Sara Falconer, director of digital communications at Canadian Red Cross, joins this session to talk about how the organization created a system that allows volunteers to lead the charge in the next wave of social media ambassadors, and how they ensure volunteers feel like they’re making a real difference. She and Beth explore the merits of a shared editorial calendar, encouraging experimentation with a new program, and more.

Jan 16 2019

44mins

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DP 191: How to Create a Killer Email List

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What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than quantity when it comes to your email lists, and why having people unsubscribe can actually lead to better results—and better relationships. He and Beth explore the value of automation, why opens aren't enough, how to understand email conversions, and much more.

Jan 02 2019

38mins

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DP 190: A New View on Content: Pillar Pages and Topic Clusters

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What does content mean today? Jackie Lalley, co-founder of Yodelpop, joins this session to talk all things digital communications and content marketing. She and Beth explore the differences between keywords and core topics, and how they relate to the concepts of pillar pages and topic clusters. She explains how using blogs and tracking searches can help you better understand what language works and what doesn't. They talk about how to choose the right words for a topic cluster, why it's not all about traffic, and much more.

Dec 19 2018

46mins

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DP 189: Bringing Humor to Your Communications and Community

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Janni Snider can always find something humorous in a situation. It's this sense of humor she brings to her role as Director of Creative Strategy for the United Methodist Communications that has led the organization to such campaigns as its HulaPalooza, which incorporated hula hooping to promote its global health initiative—and it's as fun as it sounds. She joins this session to explore the role of humor in engagement and how it can be successful for communications when used effectively, and much more.

Dec 05 2018

38mins

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DP 188: Move over Millennials: Here Comes Gen Z

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There's been a lot of focus on millennials—whether it's about avocado toast or how best to attract them to the work your nonprofit does. But there's another generation Aria Finger wants you to keep in mind: Generation Z. Aria, CEO of DoSomething.org, joins this session to highlight Gen Z and the work her organization does to serve this increasingly engaged demographic. She and Beth explore how to encourage participation and action from this group of 13- to 25-year-olds in ways that appeal to their interests, whether it’s politics or social justice; why it’s dangerous to think of all young people as the same; and more.

Nov 21 2018

25mins

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DP 187: Re-Branding is Really About Change Management

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Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it’s actually about what she calls change management. A re-brand done right resonates not just externally, but internally as well. She and Beth explore the difference between participation and engagement, how to know when a re-brand is completed successfully, and much more.

Nov 07 2018

37mins

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DP 186: Sparking Participation in a Brand New Audience

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The face of fishing and other outdoor water sports has long been typically associated with that of a man. Rachel Piacenza and Kendra Lee from the Recreational Boating and Fishing Foundation join this session to talk about Take Me Fishing, which is run by the Foundation, and its new marketing campaign that strives to put the focus on women in fishing. They share the research tactics they used to discover the typical audience for fishing isn't what it may seem, how they focused their campaign on a new demographic, and much more.

Oct 24 2018

36mins

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DP 185: Data Visualization: Finding the Story in the Numbers

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Amelia Kohm, founder of Data Viz for Nonprofits, joins this session to dig into data and visualization. How does data visualization make a difference? Is an infographic the same as data visualization? She explains how a simple chart or graph can tell a story and why some forms of visualization translate better than others. She and Beth explore how to know what type of data visualization to use to communicate the idea you're trying to share, how data can be better used to improve an organization, and more.

Oct 10 2018

38mins

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DP 184: Creating a Culture Where Ideas Come to Life

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Trying new things can be scary—but often, the payoff is worth it. Jesse Lane of Pure Charity joins this session to explore ways nonprofits can be more innovative and how to create an environment that fosters creativity. He shares how at an organization he was a part of, they would set aside four hours every week just to brainstorm new ideas or work on implementing ones already in the pipeline. It created an environment for innovative ideas to be brought to the table in a new way and people were excited to share their suggestions. He and Beth explore why failure isn't always bad, how to get your donors involved in organizational changes, and much more.

Sep 26 2018

42mins

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DP 183: Does Your Marketing Equal A Big Pile of Tactics?

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Do you know the difference between marketing strategy and marketing tactics? Erin Dunkel of RPM Communications joins this week's session to share her view and how nonprofits can better organize their goals—and what they need to do to meet them. She shares the first three strategic steps people should take when it comes to their current marketing tactics, the data points marketers can follow when it comes to developing strategies and tasks, and much more.

Sep 12 2018

47mins

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DP 182: Working from Within to Turn Members into Champions

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If your employees aren't ambassadors for your organization, how do you expect others to be? Mia Freis Quinn, vice president of communication Plastic Industry Association, joins this session to explore how to empower employees to be the champions of your cause. She and Beth discuss the organization's new microsite, how to use analytics to find out the answers your constituents are really searching for, how shareable graphics can make a huge difference for both employees and the public, and much more.

Aug 29 2018

30mins

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DP 181: Making Marketing Work with a Lean Team

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When you're in charge of doing just about everything related to communications and marketing for your organization, it may be easy to feel overwhelmed—but not if you can figure out a way to make it work for you and the organization. Stephen Barker wears a lot of hats in his roles as director of marketing communications at Marillac St. Vincent Family Services and communications co-chair of YNPN Chicago. He joins in to share his advice on how to stay organized when your to-do list feels like it's overflowing as well as what a nonprofit marketer needs today to be able to do an effective job, and much more.

Aug 15 2018

48mins

Play

iTunes Ratings

29 Ratings
Average Ratings
28
1
0
0
0

Amazing

By Derry_1854 - Jun 11 2019
Read more
Beth is such a warm, welcoming speaker. The tone is conversational yet informative and I’m just glad I’ve found this amazing podcast

Clear, interesting, useful!

By Mommysaidso - Oct 31 2016
Read more
I love how Beth weaves stories and practical advice together into something so interesting and useful for nonprofits. Thank you, Beth for giving us this opportunity to learn from so many fantastic people!