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The Digital Sport Insider

Updated 24 days ago

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The Digital Sport Insider is an interview series from DigitalSport.co (http://digitalsport.co) with some of the most interesting and inspiring people who work in digital tech roles within the sports industry. Taking the lid off what it’s really like to work in the industry, how they got there and their views on what the future holds.Make sure you subscribe!

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The Digital Sport Insider is an interview series from DigitalSport.co (http://digitalsport.co) with some of the most interesting and inspiring people who work in digital tech roles within the sports industry. Taking the lid off what it’s really like to work in the industry, how they got there and their views on what the future holds.Make sure you subscribe!

Cover image of The Digital Sport Insider

The Digital Sport Insider

Latest release on Mar 06, 2020

Read more

The Digital Sport Insider is an interview series from DigitalSport.co (http://digitalsport.co) with some of the most interesting and inspiring people who work in digital tech roles within the sports industry. Taking the lid off what it’s really like to work in the industry, how they got there and their views on what the future holds.Make sure you subscribe!

Rank #1: 101: OTT, boxing & launching in the US with DAZN's Joe Markowski

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The day after DAZN officially launched in the United States, I spoke to their SVP for Revenue, Joe Markowski. He's been with DAZN since the start and worked out in Japan, one of their key markets, for a couple of years.

Earlier this year DAZN shocked the industry with a $1bn deal with Matchroom Sport to launch Matchroom Boxing US over an 8 year period. And they announced Anthony Joshua's next fight on Sept 28th will be on the platform. 

It's not just boxing but also MMA they have identified as early sports for the US. So we talked about why these are the ones they have started with. Plus the state of the broadcast and sports rights markets in general in this all encompassing discussion.

Jul 19 2018

39mins

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Rank #2: 117: DSLondon - The Future of Sports Marketing w/ The FA, Bleacher Report and Fantastec

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We bring you the recording of March's Digital Sport London event "What Now for Sports Marketing". 

With Georgina Lewis, Head of Marketing, The FA; Gideon Reeves, International Commercial Director, Bleacher Report; Steve Madincea, CEO, Fantastec; and Niall Coen, CEO Snack Media.

New technology, new ideas and new partnerships: what are some of the biggest names in the sports industry doing to innovate on digital media? 

We chat about Bleacher Report's growth from blog to Champions League broadcaster, the England football team's digital rebirth, and emerging technologies that will revolutionise sports marketing.

Twitter: @DigitalSportUK

LinkedIn: Digital Sport

Apr 12 2019

56mins

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Rank #3: 104: Daniel Sprügel - Founder of Sports Maniac and Germany's leading sports marketing podcaster

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Daniel is Germany's leading sports marketing podcaster as well as consultant to clubs, leagues and brands. Helping them produce industry leading podcasts, devise strategies around voice marketing and digital transformation.

I was keen to find out his thoughts and insights on sports accelerators (he's a mentor on the LeAD Accelerator), esports, voice marketing, OTT/broadcast and of course podcasting.

Make sure you check out Daniel's podcast at https://sportsmaniac.de/podcast-2 and hopefully we'll see him in the UK soon.

Aug 10 2018

34mins

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Rank #4: 119: Growing Rugby Through Digital Innovation

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Back in February we brought together a panel of rights holders and a brand sponsor for a chat about the future of rugby.

This could be a key 15 months or so for a sport that has a golden opportunity to grow in key areas around the world. With a World Cup on the horizon in Japan ahead of an Olympic Games in Tokyo - which will see the second ever Olympic Sevens tournament - this is a chance to really stamp home the game in all its forms.

We ask what some of the game's biggest rights holders are doing to grow the sport, and how a brand sponsor can actively help rugby to grow, and not just support it with a cheque.

Panelists were: Martyn Hindley, EPCR; Sven Gloor, HSBC; Shane Whelan, Six Nations; James Abraham, World Rugby. The moderator was by Rupert Pratt, Digital Sport.

Apr 26 2019

26mins

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Rank #5: 93: How to Engage with 'Next Gen' Fans with Simon Farrant (Opta), Nick Speakman (Sporf) & Richard Johnson (Social Chain)

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This week saw the 3rd #DSManchester event take place, this time at the HQ for Social Chain in the heart of the city.

We covered many topics, starting off with the furore around the FA Cup tweet by the FA. Was it a light hearted piece on content that engaged with young fans, or was it the wrong side of the line? 

There are also segments on the Paul Pogba transfer, Opta's use of Twitter, why we are chasing these elusive 'next gen' fans and much more.

You read more on what happened at the event here.

Thanks to the support of Opta in sponsoring the event, and to Social Chain for providing the venue.

Apr 26 2018

51mins

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Rank #6: 86: eMLS and esports with James Ruth, Senior Director at MLS

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As we carry on our look into the massively interesting world of esports, where better to go than one of the newly formed competitions that kicks off next month. 

James Ruth has led the MLS team in working closely with EA Sports over the last 2 years, and whose work has resulted in April's eMLS being launched. 

The cup competition links into the EA Sports FIFA 18 Global Series Playoff and then, they hope, have a representative at the recently rebranded FIFA eWorld Cup which takes place in August.

So how did it come about? How does it work? Where will it all go? And what is EA's involvement? All things you can find out if you listen in.

A great 30 minutes on all things esports, especially the sim sports side of the industry.

The first eMLS Cup will take place this April at PAX East in Boston.

Mar 08 2018

29mins

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Rank #7: 92: Talking Technology, Innovation & Education with Matt Mead and Carl Southwell from Chelsea FC

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Not everything you see that leads on technology and innovation takes place at the elite end of sport. Sometimes you have to dig a little deeper to find out what is going on and who you can learn from in the industry.

This week's guests are Matt Mead, Head of Education, and Carl Southwell, Enterprise & Employability Manager, at Chelsea Football Club. 

Last week they ran the clubs Hack event at Stamford Bridge, with 10 companies joining them for a week. And they also have a very active STEM programme, a recent link up with San Francisco 49ers and a monthly entrepreneurs club for the local community. 

It's fascinating to learn more and coming out of it there is definitely we more we can all do to help, including here at Digital Sport, to help the next generation of technologists, social media managers, etc.

Read more about their hack event at https://digitalsport.co/chelseas-sports-tech-hack-will-keep-the-club-at-the-cutting-edge

Apr 19 2018

42mins

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Rank #8: 121: Talking Publishing with Niall Coen - CEO and Founder, Snack Media

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This week we talk the future of digital publishing with Snack Media's Niall Coen.

From advertising and sponsorhsip through to branded content and influencers, we discuss the creation and distribution of sports content in a world that's becoming increasingly hostile to publishers.

Jul 23 2019

47mins

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Rank #9: 100: Embracing tradition and technology the Wimbledon way with Alexandra Willis, Head of Comms, Digital & Content

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Wimbledon is rightly heralded as one of the leading sports events in the world, not just because of what happens on the court but also by their ability to remain true to their values and history whilst having innovation and technology at their core. 

And at the centre of this drive has been Alex Willis. I first spoke to Alex in around 2013 and she presented about the tournament at my first Digital Sport London event that year. 

Since then we've spoken regularly about what is coming up that particular year. But this year I had the opportunity to visit during play and speak to her whilst it was all going on. My first ever visit to Wimbledon!

Alex also has the honour of being the first returning guest on the podcast. She was first on in November 2016, an early guest, and you can more about her personal journey in it - http://bit.ly/2JfmBmZ

Enjoy!

Jul 12 2018

35mins

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Rank #10: 110: Doug Bernstein, General Manager at House of Highlights

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Doug has been at Bleacher Report for over 7 years and not only central to the social media strategy of the publisher, from being VP for Social since 2015. But during that time he discovered an Instragram account called House of Highlights with around 500k followers.

Not only did he love the content but managed to persuade his colleagues at Bleacher to buy up the fledgling 'business' and make it a huge part of the social presence that Bleacher was looking to build. 

In this we cover the story behind HoH, how it has become much more than an Instagram account, what you and me can learn from their approach to the platform (great hints and tips here) and much more.

You can get involved with HoH by heading over to https://www.instagram.com/houseofhighlights

Oct 04 2018

31mins

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Rank #11: 120: The Silly Season of Events: With Rupert Pratt

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It's that time of the year: awards ceremonies and events galore are taking place.

Digital Sport's Chris McMullan and Rupert Pratt sit down to chat about the variety of sports industry events that have taken place over the last few weeks, what we learned from them - and the importance of partnerships and collaboration.

May 03 2019

32mins

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Rank #12: 108: Ryan Gallace, Head of EMEA at social media analytics firm Shareablee

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This week Dan catches up with Shareablee's Ryan Gallace to talk social media analytics and 'big data'. 

We talk about the use of data a lot in the sports industry, both from a business and a performance perspective. And when it comes to social media we see a lot of numbers but without the right planning and knowledge they can mean very little.

So what does it mean to be a data driven organisation? What numbers are the ones we should be concentrating on? And why?

Lots of questions and many answers to them. 

During our chat I also mention a book by Fiona Green called 'Winning with Data'. You can find it on https://www.amazon.co.uk/Winning-Data-Analytics-Business-Sports/dp/1138090638

And details for the upcoming SportsPro Brand Conference can be found on http://www.sportsprotbc.com/

Until next week...

Sep 06 2018

30mins

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Rank #13: 87: The European sports tech scene with Benjamin Penkert, Founder at SportsTechX

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Benjamin is the founder of SportsTechX and recently became Head of Consulting at the LeAD Sports Accelerator based in Berlin. 

He did start working within sport until last year when he decided to take a look at the startups scene within sports and very quickly found his niche. He spent several months travelling from city to city so he could speak to those involved so he could paint a picture, and build a substantial database (over 1,200 currently).

We spoke about this journey, what he has found out from his research and a general look at how sports is fairing in the tech scene.

Make sure you download his European Sports Tech Report now on www.sportstechx.com

Mar 15 2018

30mins

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Rank #14: 118: The Changing World of Online Content with Football Blogging Awards Founder, Anthony Cooper

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Anyone with a phone and an internet connection can be a publisher these days. But being a content creator means putting your head above the parapet and putting your own creations out there into the world.

We chat about the creators, some of whom have garnered huge online followings, but we also talk about those who are doing it for the love of their clubs - often underserved lower league teams.

There's also time for talk about the role social media plays in everyday life, how football clubs are navigating the minefield, and why the future of sports broadcasting could be in this social space.

Apr 19 2019

20mins

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Rank #15: 89: The March Wrap Podcast with adidas, MLS, Infinity Esports and SportsTechX

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With four podcasts out already this month, Dan takes a look back at the best bits from his chats with Joe Hills (Infinite Esports), James Ruth (MLS), Stephen Cleary (adidas) and Benjamin Penkert (SportsTechX).

You can hear how EA and MLS are developing eMLS into a pathway for people to get involved with the league, and hopefully develop into fans of the on-pitch game from James. 

Joe Hills offers his perspective as someone deeply involved already in the esports industry. How does he see sports involvement developing and what could be done better from both sides?

Benjamin Penkert has developed the first clear picture of the sports tech scene in Europe and helped benchmark where the industry stands now. His European Sports Tech Report is definitely worth a read.

But we start off with Stephen Cleary, who provides some insights into the adidas football Tango Squad campaign and how they're turning their micro-influencers into a team of influencers in their own right, and helping them find their paths within the sport. 

Don't forget to book onto our next event in London (27th March) on esports and keep an eye out on DigitalSport.co for more coming up. 

Please do leave a rating/review if you enjoy listening, and make sure you subscribe to make sure you don't miss future shows.

Mar 22 2018

32mins

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Rank #16: 96: Live from The FBAs with Arsenal Fan TV, 442oons, Palmers FC and more

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The Football Blogging Awards, run by our colleagues at Snack Media, is the Oscars of the football blogging world. Rewarding not just the professional setups at the likes of Copa90 but amateurs doing it for the love of the sport and their team.

During the evening we got to catch up with some of the winners, and hear what goes into the judging from Paul Rayner.

2:00 Paul Rayner - SPORTbible

6:40 Max Hayes - Matchday With Max

11:02 Paul Dyke - Celtic Star Pod

17:24 Matt 'Smiv ' Smith - Palmers FC

23:03 Robbie Lyle - ArsenalFanTV

28:46 Dean Stobbard - 442oons

If you enjoy the podcast then do leave a rating or review if you can. You can also follow all the latest industry news on DigitalSport.co and @DigitalSportUK

May 18 2018

33mins

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Rank #17: 81: Digital Sport Discuss: Virtual & Augmented Reality, OTT and #DSManchester

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Dan McLaren and Chris McMullan get together to discuss the upcoming 'topic of the month', which for February will be Virtual and Augmented Reality (and everything in between).

To help us understand this trend in sport, we get some insights from BBC Sport's Head of Digital & Radio, Ben Gallop. And also from Founder at SportsTechX & Head of Consulting at leAD Sports, Benjamin Penkert. 

Dan provides a bit of historical context to the term Virtual Reality, something that goes back a lot longer than you may have thought. And Chris takes a little look at the world of Augmented Reality, a technology that is more used than you may realise. 

If you want to get involved in the discussion by giving us your insights, or even getting us immersed in the technology (!), then get in touch at daniel@digitalsport.co

Our events on this topic are almost upon us. Details can be found on;

13th Feb (London) - http://bit.ly/2mQpGR9

21st Feb (Manchester) - http://bit.ly/2DCiwdL

Feb 01 2018

32mins

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Rank #18: 88: *BONUS* Tango Squad and Pogba with Gareth Leeding (We Are Social Sport) & Stephen Cleary (adidas Football)

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At the recent Future Fit event from Campaign Magazine, Dan got the chance to sit down with adidas and We Are Social. 

Gareth and Stephen have been working together for a number of years and helped the brand become one of the best when it comes to mixing sport, music and culture.

With Tango Squad they've developed a network on local influencers, rather than spend money on the big social influencers we see other brands cosey up to. 

We also talked Paul Pogba's now-famous social media transfer announcement in 2016, and fail to find out what they're plans are for the World Cup (we tried!).

We'll be hosting an event at We Are Social in London in April. Keep an eye out for details very soon on DigitalSport.co

Mar 16 2018

10mins

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Rank #19: 94: At the Sports Tech Awards with HOK's Managing Principal Chris DeVolder

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In this week's show I try my best to surmise what took place at the Sports Technology Awards Tech Talks. A short series a presentations by leaders from Diageo, Gatorade, Hinsta Performance and HOK. 

After the talks finished I managed to catch up with HOK's Managing Principal at their Kansas City office, Chris DeVolder. As the sustainable design leader for HOK's Sports + Recreation + Entertainment practice and co-chair of both the Green Sports Alliance Corporate Membership Network Steering Committee and the USGBC National LEED User Group for sports venue development, Chris has helped advance the way our profession approaches the programming, design, construction and operations of sports venues.

We spoke (in a cafe where they were packing up the seats to close up - great timing!) about the advancement in stadium design and technology, what the future could hold and the amazing work at Atlanta's new stadium. 

If you enjoy this show, you can make it easier for others to find it by leaving rating or review.

May 04 2018

11mins

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Rank #20: 83: Matt Riches, Commercial Director EMEA at Tough Mudder

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Matt is a recent member to the Tough Mudder crew, joining the company in November last year after a period working agency side for one of their sponsors, Lucozade. 

Our paths crossed a few years ago when we were both at Carat, but he stayed on until 2014 when he joined PRISM and then CSM Sport & Entertainment. Then taking the leap to rights holder side for the first time.

He explains more about the Tough Mudder journey since its inception in 2010, how they've used digital platforms to become a global lifestyle brand, their deal with Facebook's new Watch platform as well as touching one our key topics of VR and esports.

If you enjoy this interview then check out previous ones, subscribe so you don't miss out on future ones… and maybe even leave us a rating or review. Something that helps others find us on iTunes, etc.

Feb 15 2018

48mins

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1: ELEVEN SPORTS' Chris Tyas talks all things OTT

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Digital Sport editor James Bayliss welcomes ELEVEN SPORTS' Global Head of Digital Projects, Chris Tyas, to discuss the company and OTT ahead of #DSLondon's event on the 9th March 2020.

Mar 06 2020

26mins

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5: Behind the scenes at Sky Sports & a look to the future of broadcast ft. Ceri Sampson

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Executive Creative Director at Sky Creative Agency, Ceri Sampson, sits with James Bayliss and Rupert Pratt to discuss the great work of Sky Graphics and the future of broadcast.

Nov 29 2019

46mins

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4: Sports Publisher Summit: A discussion with our panellists

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Digital Sport's Editor James Bayliss discusses Snack Media with Tom Jones before expanding on certain points made during the event with a few of the panellists on the night.

Nov 06 2019

22mins

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3: The growing importance of sports tech for performance enhancement ft. Sportlight’s Raf Keustermans

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This episode welcome Raf Keustermanns, the CEO of Sportlight Ltd, who are looking to make a huge impact in the world of football and sport technology.

Oct 22 2019

50mins

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2: Problems at grassroots level sport & how can digital help ft. Jamie Foale and Chris Darwen

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Who's responsibility is it to look after grassroots sport? Is sporting analysis and player development improving with digital or is it being hindered? All this and more with Playfinder's CEO, Jamie Foale and Total Football Analysis' Founder, Chris Darwen.

Oct 04 2019

47mins

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1: Where does cricket go from here? A recap ft. Andy Muggleton, Chris Hurst, Owen Hughes, Fiona Staines and Steve Lyle

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We had a great time listening to our wonderful panellists discuss the future of cricket at the home of the sport itself, Lord's. If you want a recap on the event, or hear some of the main topics that were discussed, listen here to our post-event interviews where our panellists continued to give some wonderful insight into the summer we've just enjoyed and what's more to come.

Sep 19 2019

31mins

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121: Talking Publishing with Niall Coen - CEO and Founder, Snack Media

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This week we talk the future of digital publishing with Snack Media's Niall Coen.

From advertising and sponsorhsip through to branded content and influencers, we discuss the creation and distribution of sports content in a world that's becoming increasingly hostile to publishers.

Jul 23 2019

47mins

Play

120: The Silly Season of Events: With Rupert Pratt

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It's that time of the year: awards ceremonies and events galore are taking place.

Digital Sport's Chris McMullan and Rupert Pratt sit down to chat about the variety of sports industry events that have taken place over the last few weeks, what we learned from them - and the importance of partnerships and collaboration.

May 03 2019

32mins

Play

119: Growing Rugby Through Digital Innovation

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Back in February we brought together a panel of rights holders and a brand sponsor for a chat about the future of rugby.

This could be a key 15 months or so for a sport that has a golden opportunity to grow in key areas around the world. With a World Cup on the horizon in Japan ahead of an Olympic Games in Tokyo - which will see the second ever Olympic Sevens tournament - this is a chance to really stamp home the game in all its forms.

We ask what some of the game's biggest rights holders are doing to grow the sport, and how a brand sponsor can actively help rugby to grow, and not just support it with a cheque.

Panelists were: Martyn Hindley, EPCR; Sven Gloor, HSBC; Shane Whelan, Six Nations; James Abraham, World Rugby. The moderator was by Rupert Pratt, Digital Sport.

Apr 26 2019

26mins

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118: The Changing World of Online Content with Football Blogging Awards Founder, Anthony Cooper

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Anyone with a phone and an internet connection can be a publisher these days. But being a content creator means putting your head above the parapet and putting your own creations out there into the world.

We chat about the creators, some of whom have garnered huge online followings, but we also talk about those who are doing it for the love of their clubs - often underserved lower league teams.

There's also time for talk about the role social media plays in everyday life, how football clubs are navigating the minefield, and why the future of sports broadcasting could be in this social space.

Apr 19 2019

20mins

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117: DSLondon - The Future of Sports Marketing w/ The FA, Bleacher Report and Fantastec

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We bring you the recording of March's Digital Sport London event "What Now for Sports Marketing". 

With Georgina Lewis, Head of Marketing, The FA; Gideon Reeves, International Commercial Director, Bleacher Report; Steve Madincea, CEO, Fantastec; and Niall Coen, CEO Snack Media.

New technology, new ideas and new partnerships: what are some of the biggest names in the sports industry doing to innovate on digital media? 

We chat about Bleacher Report's growth from blog to Champions League broadcaster, the England football team's digital rebirth, and emerging technologies that will revolutionise sports marketing.

Twitter: @DigitalSportUK

LinkedIn: Digital Sport

Apr 12 2019

56mins

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116: Jonathan Earle, Customer Director - Sports Media, Sportradar

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After a brief hiatus the Digital Sport Insider podcast is back, with Digitalsport.co editor Chris McMullan in the hotseat for an interview with Sportradar's Jonathan Earle.

Talking all things sports media, the discussion veers into trust and fake news, future trends and consolidation in digital publishing and Jonathan's son - a publisher himself, though he doesn't know it!

Follow us on Twitter @DigitalSportUK and on LinkedIn at Digital Sport.

Mar 08 2019

30mins

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115: TV to Digital w/ Yahoo, Eleven Sports, Stream Time & Sportradar

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November's Digital Sport London event, presented by Sportradar, was around the very timely topic of OTT and live streaming - including what is the difference between the two - under the heading of 'the changing face of sport on TV'.

Eleven Sports have made a big splash with their La Liga coverage in the UK as they test out different approaches to the ones we have been brought up with. Eleven's Global Head of Digital, Tom Middleditch, was joined by Trevor Evans (Founder, Stream Time) and Patrick Mostboeck (Digital Platforms, Sportradar). With the evening was brought together with expert moderator Raj Mannick, Head of Sport at Yahoo.

Next week we'll be back with the more traditional 1-2-1 interviews, so make sure you don't miss them!

Thanks to our hosts, Pinsent Masons, and our presenting partner Sportradar.

#DSLondon

Nov 23 2018

44mins

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114: Esports - The Future of Live Sport? w/ Roisin O'Shea (Fnatic), Chester King (British Esports Association) & Chris Paget (Sheridans)

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Recently I was lucky to host a panel on esports - looking at the live event and fan engagement side of the industry, and what this meant to the sports audience we were sat in front of. 

It's a fascinating discussion that addressed a number of points that have come up when esports is talked about in sports circles. Especially on how football teams and sports leagues have entered the industry and what they should be doing. 

For more events, keep an eye on DigitalSport.co for what is coming up each month. The London series is presented by Sportradar.

Nov 09 2018

46mins

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113: Talking US & UK with Jamie King (NFL UK), Rob Calder (ECB), Jason Brisbane (NFL UK) and Moritz Gloeckler (Sportradar)

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From October's Digital Sport London event, this is the full panel conversation as we looked at what US and UK sports could learn from each other. 

Jason Brisbane, Head of Community at NFL UK, Rob Calder, Commercial Director at the ECB, and Jamie King, Social and Digital Content Manager at NFL UK spoke at length to the audience on the panel moderated by Moritz Gloeckler Licensing Director at Sportradar.

The Digital Sport London event series is brought to you by Sportradar and hosted by Pinsent Mason. The November event takes place on 14th November, ticket info on DigitalSport.co

Nov 01 2018

46mins

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112: Gail Emms MBE, Olympic Silver Medallist & Head of Marketing at LAPS

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Gail is one the UK's most celebrated and successful badminton players of all time. An Olympic Silver Medallist in Athens 2004, World Champion, European Champion, All England Badminton Champion... the list goes on. 

We talk about two life changing moments in Gail's career. The 1st being that Olympic dream and the opportunities that opened up as she became a sports celebrity. And the 2nd last year when she wrote about her struggles in finding a post-sports career and the low point she had hit. 

There's so much to cover and Gail is as open and honest as ever. I really enjoyed this chat and I hope you do to.

You can find out more about LAPS at http://laps.career and you can find Gail on social media at @GailEmms

Oct 25 2018

44mins

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111: Robin Clarke, SVP International at Endeavor Global Marketing

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Robin has one of the most exciting new roles in marketing, as he heads up Endeavors offering to clients. A business that brings together disparate properties including the Ultimate Fighting Championship, Miss Universe, IMG Live and much much more. 

In this we speak about the company, the recent acquisition of London based sports & entertainment PR firm Clifford French, influencer marketing, the recent Premier League esports announcement and the future of broadcast/OTT.

Lots to get through and an intriguing conversation with one of the best in the industry.

Oct 11 2018

40mins

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110: Doug Bernstein, General Manager at House of Highlights

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Doug has been at Bleacher Report for over 7 years and not only central to the social media strategy of the publisher, from being VP for Social since 2015. But during that time he discovered an Instragram account called House of Highlights with around 500k followers.

Not only did he love the content but managed to persuade his colleagues at Bleacher to buy up the fledgling 'business' and make it a huge part of the social presence that Bleacher was looking to build. 

In this we cover the story behind HoH, how it has become much more than an Instagram account, what you and me can learn from their approach to the platform (great hints and tips here) and much more.

You can get involved with HoH by heading over to https://www.instagram.com/houseofhighlights

Oct 04 2018

31mins

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109: Russell Stopford, Chief Digital Officer at Paris St Germain

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Russell heads up the digital team at PSG and brings with him a wealth of experience that includes spells at FC Barcelona, Manchester City and Perform Group.

In our chat we talk in-depth about the recent PSG/Jumpman collaboration for the new Champions League kit that launched in early September and was months in the planning. With deliberate leaks that included Justin Timberlake wearing a PSG Jumpman jacket on stage. It's been a project that goes far beyond football.

We also talk about Artificial Intelligence - something Russell studied after the finished his degree and is now making good use of - PSG's move into blockchain and how he's settling into life in Paris.

Sep 28 2018

39mins

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108: Ryan Gallace, Head of EMEA at social media analytics firm Shareablee

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This week Dan catches up with Shareablee's Ryan Gallace to talk social media analytics and 'big data'. 

We talk about the use of data a lot in the sports industry, both from a business and a performance perspective. And when it comes to social media we see a lot of numbers but without the right planning and knowledge they can mean very little.

So what does it mean to be a data driven organisation? What numbers are the ones we should be concentrating on? And why?

Lots of questions and many answers to them. 

During our chat I also mention a book by Fiona Green called 'Winning with Data'. You can find it on https://www.amazon.co.uk/Winning-Data-Analytics-Business-Sports/dp/1138090638

And details for the upcoming SportsPro Brand Conference can be found on http://www.sportsprotbc.com/

Until next week...

Sep 06 2018

30mins

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