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Business
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Well Made

Updated 3 days ago

Arts
Business
Design
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The people and ideas behind your favorite online brands. Hosted by Stephan Ango, co-founder of Lumi.com

Read more

The people and ideas behind your favorite online brands. Hosted by Stephan Ango, co-founder of Lumi.com

iTunes Ratings

64 Ratings
Average Ratings
62
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Fav podcast

By drewrazz - Nov 21 2019
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Absolutely love Lumi’s Well-Made podcast. Inspiring, insightful and always enjoyable listens!

Business & Beyond!

By Katie Joy B. - Jun 19 2019
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Stephan and his incredible guests shine the brightest of lights on what it means to build a beautiful brand! Engaging, inspiring, and informative are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a spectacular show Stephan - keep up the great work!

iTunes Ratings

64 Ratings
Average Ratings
62
2
0
0
0

Fav podcast

By drewrazz - Nov 21 2019
Read more
Absolutely love Lumi’s Well-Made podcast. Inspiring, insightful and always enjoyable listens!

Business & Beyond!

By Katie Joy B. - Jun 19 2019
Read more
Stephan and his incredible guests shine the brightest of lights on what it means to build a beautiful brand! Engaging, inspiring, and informative are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a spectacular show Stephan - keep up the great work!

Listen to:

Cover image of Well Made

Well Made

Updated 3 days ago

Read more

The people and ideas behind your favorite online brands. Hosted by Stephan Ango, co-founder of Lumi.com

7 Making the Rulebook for Your Life with Aaron Draplin

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Aaron Draplin is as iconic as his work for Nike, Esquire and the Obama Administration. While running his companies Draplin Design Co and Field Notes, Aaron has learned a lot about how to work hard while making lasting relationships with all the people who matter. Stephan Ango talks to him about his new book “Pretty Much Everything,” his tendency for optimism, and what how his dad shaped his personality.

Visit the Lumi Blog for the full transcript.

Jul 28 2016

37mins

Play

16 Becoming Your Own Refuge with Jesse Genet

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Running a business for 13 years, Lumi founder Jesse Genet has learned a lot of the ins and outs of entrepreneurship. She's been an entrepreneur since she was 16, so on this episode, we fielded questions from listeners about everything from small space living (Jesse lives in an Airstream trailer) to finding the right systems for your business.

In this episode, Stephan also talks to Jesse about her recent viral essay — Running a Business with Boobs: The Things I Never Say. In 13 years of entrepreneurship, Jesse has raised over a quarter million dollars on Kickstarter, pitched on Shark Tank, participated in the Silicon Valley accelerator Y Combinator, and built a company into seven figure sales without a venture investment, and she hasn’t even turned 30. In her essay, she talks from firsthand experience about the five things people should never say to a female CEO.

Mar 16 2017

1hr 6mins

Play

97 Changing Consumer Behavior with Sarah Paiji Yoo, Founder of Blueland

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It's hard to believe that Blueland only launched this year. In fact, it's hard to believe that stores are still stocked with single-use bottles of cleaner. It's definitely not easy to change consumer behavior around CPG items, but Blueland has already made a real splash with their just-add-water cleaning tablets and this is just the beginning.

We've heard how Leaf Shave, Seed, and Ollie have embraced the refill model, now, Blueland founder Sarah Paiji Yoo is sharing how she took that model and dehydrated it. Listen in to go behind the scenes of Blueland's rapid growth, the struggles to find a manufacturer for their cleaning tablets, and pitching on Shark Tank.

Find links, images, and show notes on the Lumi blog.

Oct 23 2019

56mins

Play

6 Embracing the Inevitable with Kevin Kelly

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Kevin Kelly is founding executive editor of “Wired,” and the former editor of the “Whole Earth Catalog.” In this fast-paced episode, Stephan Ango talks to Kevin about his new book, his predictions of the future, and how we an embrace them.

Visit the Lumi Blog for the full transcript.

Jul 22 2016

40mins

Play

95 Replacing Consumer Behavior with Erin Wallace, Brand Director at ThredUp

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Even with sustainability being top-of-mind for many brands, ThredUp's Erin Wallace says, "We're still creating too much." This year, Burberry had so much extra inventory that they burned millions of dollars worth. ThredUp's open letter to Burberry got a ton of traction. In addition to nudging Burberry to end the practice, the letter made it clear that secondhand is a simple way to offset fashion industry waste.

If ThredUp's massive distribution center is any indication, the impact of secondhand has gone way beyond the appeal of the treasure hunt. While part of Erin's job as Brand Director is to make the treasure hunt as seamless and as fun as possible, she's also tackling the stale stigma of secondhand, and giving consumers the information they need to make more mindful purchasing decisions. It's no easy feat, but the world of secondhand is more exciting than it's ever been.

Find links, images, and show notes on the Lumi blog.

Sep 18 2019

48mins

Play

31 Personalizing Shipping with Laura Behrens Wu, CEO and Co-founder of Shippo

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Laura Behrens Wu is the CEO and co-founder of Shippo​, a platform that's powering ecommerce shipping by simplifying the world of parcel delivery. From getting labels to tracking info, Shippo is a platform that's offering competitive, carrier-agnostic, parcel shipping solutions at any scale.

There is no one-size-fits-all way to ship, but customers' expectations have changed in the last few years, thanks to Amazon. Amazon has shifted the status quo, and now customers to expect free and fast delivery from businesses of all sizes, without compromising the product or process. Building for this speedy future of ecommerce is where Shippo shines, innovating to reduce friction from the time a customer checks out to the time they receive their package.

In this episode, Laura breaks down why shipping dates are pivotal for customers, and how to use shipping to differentiate and grow your brand.

Links and images from this post are on the Lumi blog.

Jan 04 2018

1hr 6mins

Play

30 Making a Really Nice Thing with Emily Sugihara, CEO of Baggu

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Ten years ago, Baggu made eco-friendly shopping stylish. Their reusable nylon take on the disposable plastic grocery bag is strikingly simple, with new patterns every season. Founder Emily Sugihara says that working within the constraints of simplicity and affordability is where Baggu really flourishes.

On this episode of the podcast, Emily talks about designing for herself, investing in great photography, understanding the manufacturing process, the influence of Japanese culture, and thinking beyond the zeitgeist.

Links and images from this post are on the Lumi blog.

Nov 30 2017

1hr

Play

87 Perfecting Personalization with Zahir Dossa, CEO and Co-founder of Function of Beauty

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Function of Beauty never makes the same products twice. Each bottle of shampoo, conditioner, or leave-in is individually mixed, colored, and filled into personalized bottles for your unique hair type and goals. Every step of the process is rooted in technology. Founder, Zahir Dossa believes that lack of personalization is the biggest problem in haircare, so he rounded up the best team to tackle the problem.

On this episode, Zahir talks about creating the hair quiz behind Function of Beauty's 54 trillion product combinations (6:36). Function of Beauty is on their 100th bottling iteration. Zahir explains how they automated their hand-filled process and improved their manufacturing methods (12:27). He gives the fundamental questions that successful startups should think about (19:50) and talks about how he applies personalization to the rest of his life (23:32). He shares how individualized haircare can be limiting (28:27) and creative ways to reach new customers (29:59). He talks about his previous business, Argan Tree, and how he’s building a sustainable enterprise today (31:30). Finally, Zahir talks about perfecting their product and focusing on creating a tailored and complete haircare system (45:26).

Also mentioned on the show:

Link and images can be found on the Lumi Blog.

Jul 02 2019

49mins

Play

94 Converting Shoppers into Buyers with Dan Frommer, Founder of The New Consumer

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There was a time when the idea of shopping online was revolutionary. When you may have called yourself an ecommerce convert and swore to never step foot in a brick-and-mortar store ever again. But the truth is, while Prime Day gets bigger ever year, so does the line outside of Everlane's X retail stores.

Dan Frommer knows that change is the only constant in how we shop and what we buy. He launched The New Consumer to track that change. Dan used to be the editor-in-chief at Recode and a reporter at Quartz and Forbes. Now, every other week, he sends out a members-only newsletter with a real point of view to help you digest the ecommerce and retail trade headlines. He's on the Well Made podcast to give us a state-of-the-ecommerce-union report, diving deep into everything from the Harry's acquisition and CBD to globalization and tariffs.

Find links and show notes on the Lumi blog.

Sep 04 2019

1hr 3mins

Play

96 Running Authentically with Matt Taylor, Founder of Tracksmith

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Most runners don't end up on a Wheaties box or an Olympic podium. Most runners squeeze in their workout before coffee or after work. Those are the runners that Tracksmith is made for.

Tracksmith has garnered a lot of attention for being the “anti-Nike,” but that certainly doesn’t mean that their customers aren’t serious about the sport. Founder Matt Taylor is on the podcast to share how Tracksmith not only captures the Amateur Spirit — they glorify it. In fact, that subdued, inviting, honest brand image is one that they hope will survive 100 years. From the photography to the product offering, every decision is forward thinking. They are strategizing for the marathon, not the sprint.

Listen in to hear how Tracksmith’s passion for honest photography has paid off, how they’ve used their Boston retail space to become a leader in the running community, and how they stay focused on the long term.

Find links, images, and show notes on the Lumi blog.

Oct 09 2019

52mins

Play

77 Merging the Disruptor and Disrupted with JT Marino, co-founder of Tuft & Needle

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In 2012, Tuft & Needle co-founder JT Marino set out to fix the broken bed industry. The digitally native brand began by shipping mattresses in boxes with a focus on consumer experience. In their first six years, JT and his co-founder Daehee Park bootstrapped the company to $170M in sales, then in September 2018, they merged with the largest U.S. mattress manufacturer, Serta Simmons Bedding.

Now, as Chief Strategy Officer at Serta, JT has the challenge of retrofitting and dismantling existing systems at the traditional retailer. JT is doubling down to accelerate Tuft & Needle’s offline growth and guide Serta’s operations into the future, creating the lasting change Tuft & Needle had originally set out to achieve.

On this episode, JT talks about teaming up with their competitors to fundamentally transform the retail industry. Tuft & Needle didn’t take outside capital but pitched to VCs four times. Hear how pitching taught JT and Daehee how to build an operating plan, forecast and manage finances, and make a key executive hire (24:02). JT talks about turning down partnership opportunities and capital to stay true to their brand ethos (28:35). He emphasizes the importance of the digital customer journey (31:24) and adjusting their strategy to get ahead of the game (37:57). JT shares how they use promoter scores and customer satisfaction measurements to guide their omnichannel approach (43:16). Finally, he talks about their larger mission to transform Serta’s ecommerce channel (54:31), bringing two team cultures together (56:13), and building product companies that push the industry forward (1:01:00).

Links and images can be found on the Lumi Blog.

Apr 17 2019

1hr 8mins

Play

58 Learning the Value of Conversation with Alex Friedman, co-CEO and co-founder of LOLA

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It's not always easy for women to talk and learn about their periods or reproductive health. LOLA co-CEOs and founders, Alex Friedman and Jordana Kier realized they weren't the only ones confused or curious about the products coming in contact with their bodies. So in 2015, they set out to answer a seemingly simple question: What are tampons made of? LOLA launched with organic, non-toxic cotton tampons and have since built a product line of feminine hygiene and sexual health products.

On this episode, co-founder Alex Friedman talks about validating their idea for LOLA with early focus groups (6:31). After recently raising a Series B, she shares how they pitched tampons to male investors (14:00). Alex shares how their transparency is encouraging conversations around taboo subjects (17:32). She shares how she splits roles with co-CEO, Jordana Kier (24:31) and their recent launch, SEX by LOLA (28:23). Alex shares how they put a focus on dialogue (31:00) by building a sex hotline (32:09). Lastly, she opens up about LOLA helping women find their voice (41:50).

Link and images from this post are on the [Lumi blog].

Sep 19 2018

44mins

Play

63 Owning Your Brand with Jake Kassan, CEO and co-founder of MVMT

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After two failed business, Jake Kassan started MVMT. MVMT’s minimal, sleek take on watches and accessories in addition to their focused marketing gained them millions of followers. In 2013, Jake bootstrapped MVMT through Indiegogo, and this August, the five-year-old brand was acquired by the Movado Group.

Through those early ventures, Jake learned the importance of brand. For MVMT, brand informs, motivates, and guides every part of their business, especially their influencer marketing.

On the podcast, we sit down with Jake to talk about the pillars of the MVMT lifestyle (2:15) and creating aspirational content with influencers (3:53). He talks about leveraging Shopify to scale (8:59) and the tools that are important they build in-house (10:15). He shares the most valuable lessons he learned from his failed t-shirt company (31:39) and finding the backbone of a successful business (33:31). Jake talks about not pursuing outside investment (33:55), hacking the crowdfunding system (34:57), and being financially disciplined early on (39:11). Finally, he shares how MVMT will grow their offline footprint with Movado (43:01) and how he’s all in for the foreseeable future (50:08).

Links and images from this post are on the Lumi Blog.

Dec 13 2018

52mins

Play

70 Building on Greenfields with Paul Munford, Editor-in-Chief of LeanLuxe

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If you're of the modern luxury business set, chances are you're reading LeanLuxe. Launched in July 2016, LeanLuxe is an online newsletter of noteworthy developments and big picture happenings in retail.

On this episode, Editor-in-Chief, Paul Munford and Stephan Ango roundup the latest news and trends driving modern commerce. VCs poured a record $138 billion into U.S. startups last year, but were unicorn valuations and expectations realistic to begin with? Now that the dust has settled, Paul discusses the adjustments VCs are making (3:20). Stephan and Paul question if it’s getting harder to become a global brand despite greenfield opportunities in consumer products (9:07). They chew on the consumer-centric shift in commerce, arguing a more fragmented marketplace will emerge (24:14). He talks about the new problem with shopping (27:40) and the return of physical retail (37:55). They discuss brands’ challenges of creating a physical gathering place (39:01) and community-building as a distribution tool. Finally, Paul talks about the future of connecting online (45:52) and the big opportunity around niche platforms (51:44).

Follow LeanLuxe on Twitter and subscribe to the newsletter.

Also mentioned on the show:

Links and images can be found on the Lumi blog.

Feb 27 2019

57mins

Play

66 Making the Greatest Sock Never Sold with David Heath, CEO and co-founder of Bombas

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Bombas’ take on the tube sock is engineered for all walks of life, no matter the circumstances. After learning socks are the number one most requested clothing item at homeless shelters, David Heath started the premium sock brand with a giving mission. Bombas donates one pair of socks for every pair sold. The five-year-old company surpassed 10 million sock donations as of November 2018.

From the beginning, David established core values grounded in the community and customer experience. In fact, Dave was on customer service duty for the first nine months of the company, taking calls at all hours. Today, he’s piloting solutions, like the Giving Directory to connect customers to the impact a pair of socks can make. Bombas was bootstrapped on Indiegogo and springboard to success after appearing on Shark Tank, but arguably, Bombas’ growth rests on their dedication to giving.

On this episode, David recalls how a customer service call lead to their largest single investor (5:43). He shares what it takes to be a good leader at scale, his 75/25 rule, and management philosophy (11:00). David shares how Bombas builds great company culture and their best hiring practices (14:26). He describes how they used feedback to design a sock exclusively for the homeless community (24:16). David shares how he went from searching for community partners to accepting thousands of new inbound requests. (26:26). Stephan and David talk about the challenges of getting B Corporation certified (31:22) and making a social impact (35:43). He also shares the one tip for any ecommerce business appearing on Shark Tank (42:15). Finally, David talks about the tradeoffs Bombas made by planning for profitability rather than seeking venture capital (46:29).

Also mentioned on the show:

Links and images from this post are on the Lumi Blog.

Jan 16 2019

51mins

Play

45 Breathing Life into Brands with Helen Rice, co-founder and Creative Director of Fuzzco

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From launching a creative agency to a real estate brand, Helen Rice isn’t afraid to try something new. In 2005, Helen and her husband Josh Nissenboim launched Fuzzco. From their bi-coastal offices in Charleston and Portland, Helen and her team have done branding, photography, illustration, and animation for companies like MailChimp and Google all while launching their own side projects with the same curious point of view and distinct design sense.

Pretend Store is their pop-up-experiment-turned-ecommerce shop where they sell wildly creative and collaborative products, designed in-house. Serious Buildings is a design-driven real estate investment company where Helen and her husband restore historic buildings like Fuzzco’s 9th Charleston office.

On this episode, Helen talks about creating strong brand identity systems (13:08), using design templates (16:55), and building trust through thoughtful design (10:30). Helen and Stephan discuss minimalism (18:05) and modern graphic design challenges (12:08). She shares how she balances Pretend Store as a business and passion project (39:25), how Serious Buildings began (24:40), and lastly, how she’s learning to pursue all her interests while setting boundaries (43:45).

Links and images from this post are on the Lumi Blog.

May 22 2018

44mins

Play

41 Going Direct to Consumer with Lauren Sherman, Chief New York Correspondent, Business of Fashion

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Lauren Sherman is the Chief Correspondent at the Business of Fashion — an online publication delivering industry news on emerging and global brands, designers, and trends happening in retail. From Amazon to Allbirds, the former Forbes reporter and Editor-at-Large at Fashionista, covers why and how people are spending their money on fashion.

On this episode, Lauren talks about how traditional retailers are adapting to go direct-to-consumer, how DNVBs can succeed at physical retail, and if brand identity matters.

Links and images from this post are on the Lumi Blog.

Apr 24 2018

53mins

Play

80 Seeding with Ara Katz, co-founder of Seed

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There are a kajillion microscopic cells in the human body, and at least half are bacteria. Seed is a life science and consumer health company exploring the vast connections between microbiomes and health. Their Daily Synbiotic is a supplement that promotes the community of microbes that dwell inside us. Ara Katz co-founded Seed when the birth of her son helped flourish her interest in the microbiome. The company is focused on educating people about the power of the microbiome.

On this episode, Ara Katz talks about translating the science of 38 trillion microorganisms living in and on our bodies (7:54). Stephan and Ara ponder panspermia (26:25) and sending bacteria to space (27:35). Ara helped produce several films before founding consumer goods companies. She shares how she directs Seed’s marketing and user design through a three-act structure (29:01). Ara reflects on normalizing bacteria (32:01) and making microbiome patties for honey bees (33:45). Stephan and Ara talk about living in a “plastiferous” time (35:19), using mushrooms-based packaging (41:57), and telling the story of our microverse (53:55).

Also mentioned on the show:

Links and images can be found on the Lumi blog.

May 08 2019

55mins

Play

9 Moving On When Everything is Perfect with Mig Reyes

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Mig Reyes is a writer and traditionally trained graphic designer who found himself designing for the web before the UI and UX designers were common job titles. In addition to being the co-president of AIGA Chicago, he's formerly worked at Tock, Basecamp, and Threadless, really blazing a trail of beautiful spaces and experiences on the web. Now Mig is taking his talent and experience to Trunk Club as a design lead. On this episode of Well Made, Stephan talks to Mig about his role in the conception of these iconic web companies, and how he sees the role of the designer evolving.

Visit the Lumi Blog for examples of Mig's work and highlights from the episode.

Aug 29 2016

43mins

Play

47 Elevating the House Slipper with Bianca Gates and Marisa Sharkey, co-founders of Birdies

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When friends and Birdies co-founders, Bianca Gates and Marisa Sharkey dove head, or rather feet first, into their shoe company, they didn’t expect they’d be outfitting royal duchess, Meghan Markle. They weren’t even sure how they were going to sell their first run of 2,000 slippers just two years ago.
Both women held highly successful jobs before turning their side hustle into a full-time operation in 2017 and they’ve used their extensive consumer sales background to grow their business incrementally.

In this episode, Bianca and Marisa talk about making their business concept a reality and taking the leap from Facebook and consulting (5:53). They share how leveraging their social networks (11:35), making key influencer marketing choices (14:35), and good timing (16:43) helped them to scale quickly. They also share some insider knowledge about the royal wedding (17:32). Bianca and Marisa talk about manufacturing for a whole new product category (24:04), operating lean (26:08), and investing in technology and data as part of their business strategy (32:15). Lastly, they talk about raising capital and the life-changing decision of entrepreneurship (36:30).

Links and images from this post are on the Lumi blog.

Jun 05 2018

49mins

Play

102 Reflecting the World As It Is with Alexandra Waldman, Co-founder and Creative Director of Universal Standard

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Universal Standard is creating a world where size is obsolete. To hear co-founder and Creative Director Alexandra Waldman talk about it, what they're doing at Universal Standard is overdue and obvious. She said, "All of us actually believe in the body positivity movement, [but] the brand is not about that because we do not believe that you should have to make an emotional payment to buy a frock."

It's as simple as that. But building that experience is not simple. Photographing each item on every size model is not simple. Offering free exchanges with the Fit Liberty program is not simple. All of it requires research, agility, and thoughtfulness. Listen to hear how Alexandra and her team are working to build the largest size range in the world.

Find more links and images from this episode on the Lumi blog.

Dec 11 2019

47mins

Play

101 Solving a Worthy Problem with Susan Tynan, CEO and Founder of Framebridge

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For founder Susan Tynan, the MVP version of Framebridge had to be maximum, not minimum. If they wanted people to feel confident sending invaluable art and artifacts for custom framing, there was no way around it. They had to launch knowing that they could get it all right the first time. Getting it right the first time meant building out a full factory, several rounds of fundraising, and most recently, launching two retail stores in their home city, Washington D.C.

Listen in to hear how Susan sweated the details to build confidence through experience and how she's reverting back from her tech instincts to get to the root of efficient manufacturing.

Find more links and images from this episode on the Lumi blog.

Dec 04 2019

52mins

Play

Ask Lumi: Looking Back on 100 Episodes with Jesse Genet, Lumi CEO and co-founder

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“Ninety percent of the innovation that we're going to see over the next 10 years is going to come from backing into how we send products to someone in the mail in the most efficient way possible.”

Find more links and images from this episode on the Lumi blog.

Nov 20 2019

1hr 26mins

Play

99 Feeling Like a Kid Again with Gregory Sewitz, Co-Founder of Magic Spoon

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At first, Magic Spoon may sound like a tough sell, but there are a few reasons why people are buying it. Nutritionally, it's more in line with a protein bar than a cereal. It's made for adults, but aesthetically it channels a childlike nostalgia. And even at $10 a box, per gram of protein, it's a pretty good deal.

This isn't the first time Gregory Sewitz and his co-founder Gabi Lewis have taken a gamble on a tough-sell protein. With their first company, Exo, they sold cricket flour protein bars. They learned a lot about regulatory challenges and supply chain complexities, then sold that company and tried their hand at cereal. High protein, low sugar, delicious, brightly colored cereal.

As Gregory plans ahead for a future on grocery store shelves, he's sharing everything they've learned in the first six months since launching.

Find more links and images from this episode on the Lumi blog.

Nov 19 2019

51mins

Play

98 Controlling the Narrative with Helena Price Hambrecht, founder of Haus

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In most states, you can't buy liquor on the internet, but you can buy Haus. Haus exists inside a loophole of the traditional alcohol model. It bypasses all the rules of what Helena Price Hambrecht calls the alcohol mafia.

Before launching the California aperitifs brand (just a few months ago!), Helena lived many lives in tech. You may know her from Techies — her photo project spotlighting people who are underrepresented in tech. Her husband and Haus co-founder, Woody Hambrecht is a grape farmer. When you combine their shared passions and skillsets, you get Haus. Helena is using her experience in tech to guide how she markets the brand, raises money, and creates real life, lasting experiences with customers. 

Find more links and images from this episode on the Lumi blog

Oct 30 2019

1hr 1min

Play

97 Changing Consumer Behavior with Sarah Paiji Yoo, Founder of Blueland

Podcast cover
Read more

It's hard to believe that Blueland only launched this year. In fact, it's hard to believe that stores are still stocked with single-use bottles of cleaner. It's definitely not easy to change consumer behavior around CPG items, but Blueland has already made a real splash with their just-add-water cleaning tablets and this is just the beginning.

We've heard how Leaf Shave, Seed, and Ollie have embraced the refill model, now, Blueland founder Sarah Paiji Yoo is sharing how she took that model and dehydrated it. Listen in to go behind the scenes of Blueland's rapid growth, the struggles to find a manufacturer for their cleaning tablets, and pitching on Shark Tank.

Find links, images, and show notes on the Lumi blog.

Oct 23 2019

56mins

Play

96 Running Authentically with Matt Taylor, Founder of Tracksmith

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Read more

Most runners don't end up on a Wheaties box or an Olympic podium. Most runners squeeze in their workout before coffee or after work. Those are the runners that Tracksmith is made for.

Tracksmith has garnered a lot of attention for being the “anti-Nike,” but that certainly doesn’t mean that their customers aren’t serious about the sport. Founder Matt Taylor is on the podcast to share how Tracksmith not only captures the Amateur Spirit — they glorify it. In fact, that subdued, inviting, honest brand image is one that they hope will survive 100 years. From the photography to the product offering, every decision is forward thinking. They are strategizing for the marathon, not the sprint.

Listen in to hear how Tracksmith’s passion for honest photography has paid off, how they’ve used their Boston retail space to become a leader in the running community, and how they stay focused on the long term.

Find links, images, and show notes on the Lumi blog.

Oct 09 2019

52mins

Play

95 Replacing Consumer Behavior with Erin Wallace, Brand Director at ThredUp

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Even with sustainability being top-of-mind for many brands, ThredUp's Erin Wallace says, "We're still creating too much." This year, Burberry had so much extra inventory that they burned millions of dollars worth. ThredUp's open letter to Burberry got a ton of traction. In addition to nudging Burberry to end the practice, the letter made it clear that secondhand is a simple way to offset fashion industry waste.

If ThredUp's massive distribution center is any indication, the impact of secondhand has gone way beyond the appeal of the treasure hunt. While part of Erin's job as Brand Director is to make the treasure hunt as seamless and as fun as possible, she's also tackling the stale stigma of secondhand, and giving consumers the information they need to make more mindful purchasing decisions. It's no easy feat, but the world of secondhand is more exciting than it's ever been.

Find links, images, and show notes on the Lumi blog.

Sep 18 2019

48mins

Play

94 Converting Shoppers into Buyers with Dan Frommer, Founder of The New Consumer

Podcast cover
Read more

There was a time when the idea of shopping online was revolutionary. When you may have called yourself an ecommerce convert and swore to never step foot in a brick-and-mortar store ever again. But the truth is, while Prime Day gets bigger ever year, so does the line outside of Everlane's X retail stores.

Dan Frommer knows that change is the only constant in how we shop and what we buy. He launched The New Consumer to track that change. Dan used to be the editor-in-chief at Recode and a reporter at Quartz and Forbes. Now, every other week, he sends out a members-only newsletter with a real point of view to help you digest the ecommerce and retail trade headlines. He's on the Well Made podcast to give us a state-of-the-ecommerce-union report, diving deep into everything from the Harry's acquisition and CBD to globalization and tariffs.

Find links and show notes on the Lumi blog.

Sep 04 2019

1hr 3mins

Play

93 Fixing Broken Beauty Laws with Lindsay Dahl, SVP of Social Mission at Beautycounter

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In the U.S., federal regulations are lagging decades behind the science of the beauty industry. That's why Beautycounter hired its own lobbyist.

The last time the beauty industry had a significant regulatory update was in 1938, so Beautyconuter founder Gregg Renfrew hired Lindsay Dahl to lead the charge and bring U.S. beauty regulations into this century. As a self-proclaimed "professional agitator" and veteran public health lobbyist, Lindsay is in the trenches. She travels back and forth to D.C., holding strategic meetings with elected officials, and presenting Beautycounter's science-backed issues and proposed solutions.

In just five years since she started as the Beautycounter SVP of Social Mission, Lindsay has already helped pass laws that have changed how beauty products are regulated — and this is only the beginning.

Find links and show notes on the Lumi blog.

Aug 28 2019

52mins

Play

92 Stepping on All the Rakes with Tony Konecny, Co-founder of Yes Plz

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No matter how you brew it, coffee is hot water dripped through ground beans. But somewhere down the line, good coffee started to feel out of reach, even for the everyday coffee drinker. Some coffee historians may disagree, but Tony Koecny (aka Tonx) believes that coffee's turn toward the bourgeois came with its third wave — a post-Starbucks generation of gadget obsessed brewers looking for the best quality beans.

Tony's roots in the coffee world run deep. His initial company, Tonx was the first coffee subscription around. Now, a couple years after selling Tonx to Blue Bottle, Tony launched Yes Plz. In many ways Yes Plz feels like the culmination of everything he's learned, not only about the nuances of the supply chain or the flavor complexity of different beans, but how coffee culture went wrong.

Yes Plz is on an earnest mission to make really great coffee easy to buy and brew at home. With their weekly deliveries and beautifully executed zine, Tony and his team are lowering the barrier to entry for exceptional home brewing, and they may steal back some pod coffee converts along the way.

Find links and show notes on the Lumi blog.

Aug 21 2019

1hr 36mins

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91 Extending the Invitation with Kathyrn Duryea, founder of Year & Day

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The way people entertain at home has completely shifted. As consumers look for opportunities to design their ideal morning coffee ritual or movie night in, they’re investing in more items that make a personal connection more attainable. Founder, Kathyrn Duryea is betting on it. She started tableware company, Year & Day, after 10 years working in ecommerce and brand marketing. Year & Day offers complete table sets of ceramic plates, bowls, and flatware. By focusing on functionality and a direct-to-consumer model, the startup encourages customers to focus on what and who is around the table.

On this episode, Kathryn and Stephan chop it up over family heirlooms and a love of entertaining at home. They dive into the “playground of industrial design” — spoons, knives, and forks (3:16), the technical nuances of glazes (8:08), and the Gardiner Museum (9:29). Kathyrn designed all Year & Day plates, flatware, and glazes herself, and partnered with artisans in Portugal. She reveals the rich history of ceramics in that region (21:00). Kathyrn talks about defining their aesthetic to resonate with modern customers (38:02) and encouraging all types of home gatherings (47:18).

Link and images from this post can be found on the Lumi blog.

Aug 07 2019

57mins

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90 Being Unapologetically Free with Joanna Griffiths, founder of Knix

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In 2016, Joanna Griffiths found herself at a crossroads. Knix, the size-inclusive functional intimates apparel brand she founded three years prior, was omnichannel. They were selling online and in hundreds of retail stores, but their customers were experiencing a disconnect. That’s when Joanna took her bras and leakproof underwear brand completely online, 100% direct-to-consumer. This fresh start was a chance for Knix to transform their marketing and share honest stories directly with customers. Knix photographs their products on everyday women and they tell raw, honest stories about the messiest, unsexiest, and most humbling challenges women face.

Joanna's career has been an exercise in risk-taking. On this episode, she reveals how she's finding Knix's brand voice (13:54) and solving unsexy problems (17:10). Joanna talks about launching products on their timeline since going completely online (21:28). She explains the benefits of not raising funding (for now) (22:53) and the creative control in only answering to yourself (28:42). She shares plans for events and how to know when it’s time to walk away from pop-up experiments when they’re not working (35:08). Lastly, Stephan and Joanna talk about Knixteen, Knix’s teenage line of underwear (38:08) and her plans for the Faces of Fertility podcast (44:30).

Link and images can be found on the Lumi blog.

Jul 24 2019

56mins

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89 Letting Community Lead the Way with Manish Chandra, founder of Poshmark

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For the last 15 years, Manish Chandra has motivated pivotal shifts in how and where we buy things. Manish is the CEO of Poshmark, a social marketplace for people to buy and sell secondhand fashion and home goods. Long before founding Poshmark, he was creating social shopping experiences online. An engineer and marketer by trade, he believes in connecting community and technology, with people at the platform’s core. Community guides all the decisions that he makes for his company.

On this episode, Manish talks about the logistics of online consumer-to-consumer resale (7:39). He shares how Poshmark negotiated PoshPost, the first-ever USPS shipping label designed for the marketplace economy (9:19). Most ecommerce plays start on the web and then move to mobile — Poshmark bet on an iPhone app first. Hear how they design their app as the expectations for selling pre-owned items evolve (12:21). He talks about challenging linear growth (15:56) and the Marie Kondo effect (23:46). Manish wants consumers to rethink the merchandising for social (31:50), and how Poshmark facilitates discovery amidst millions of items on the platform (33:04). Finally, Manish shares how he’s fostering an authentic community (36:59) and steadily growing their big ideas, even when it means taking a step back (43:27).

Also mentioned on the show:

Links and images and can be found on the Lumi blog.

Jul 17 2019

49mins

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88 Taking Responsibility with Jeffrey Hollender

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Jeffrey Hollender co-founded Seventh Generation on a mission to create home products that are better for the planet. He co-founded of Sustain Natural (with his daughter Meika) to make sex and wellness products that are healthier for women and the planet. But now, he says his product making days are over.

Now, Jeffrey spends most of his time as a professor at NYU, the co-founder of the American Sustainable Business Council, and a writer. His career path has been one of a steady zooming out. He started by facing the sustainability challenges of specific industries and products, and now he's working to fix the fundamental systems that are holding companies and consumers back. Jeffrey believes that systems thinking is invaluable, transparency is key in creating trust, and sometimes doing things the old way is best.

“Systems thinking is invaluable because it teaches us to anticipate the unintended consequences.”

In this episode of Well Made, Jeffrey starts at the beginning, sharing a bit about the teachers that put him on the path of sustainability advocacy (1:17). He talks about how education can create a fundamental shift in how we think about sustainability and how it impacted his kids’ firsthand (11:30). In his decades as a leader, Jeffrey has realized the importance of being a generalist. He shares how he prefers the generalist mentality over the specialist (12:07). Company culture was a huge focus on Jeffrey’s growth as a leader. He shares the importance of transparency and culture when building a business that’s good for people and the planet (19:31). He talks about the how systems thinking is not only a sustainable choice, but a competitive one (34:27). Jeffrey shares how he and his daughter Meika started Sustain (38:26). And finally, he talks about how he started working with Ben & Jerrys and the Vermont Businesses for Social Responsibility(47:07).

Links and images from this post are on the Lumi Blog.

Jul 10 2019

57mins

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87 Perfecting Personalization with Zahir Dossa, CEO and Co-founder of Function of Beauty

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Function of Beauty never makes the same products twice. Each bottle of shampoo, conditioner, or leave-in is individually mixed, colored, and filled into personalized bottles for your unique hair type and goals. Every step of the process is rooted in technology. Founder, Zahir Dossa believes that lack of personalization is the biggest problem in haircare, so he rounded up the best team to tackle the problem.

On this episode, Zahir talks about creating the hair quiz behind Function of Beauty's 54 trillion product combinations (6:36). Function of Beauty is on their 100th bottling iteration. Zahir explains how they automated their hand-filled process and improved their manufacturing methods (12:27). He gives the fundamental questions that successful startups should think about (19:50) and talks about how he applies personalization to the rest of his life (23:32). He shares how individualized haircare can be limiting (28:27) and creative ways to reach new customers (29:59). He talks about his previous business, Argan Tree, and how he’s building a sustainable enterprise today (31:30). Finally, Zahir talks about perfecting their product and focusing on creating a tailored and complete haircare system (45:26).

Also mentioned on the show:

Link and images can be found on the Lumi Blog.

Jul 02 2019

49mins

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86 Chasing the Sun with Aishwarya Iyer, founder of Brightland

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Most people don’t understand the muddy manufacturing process of olive oil. Aishwarya Iyer is changing that. She is the founder of Brightland, a new olive oil brand that’s grounded in honest, conscious production and local sourcing of olives. After working in public relations and marketing for startup and technology companies in New York, Aishwarya switched coasts and careers. Now, she makes fresh, traceable olive oils with farms she trusts in California. The hand-harvested oils are meant to make you feel alive, awake and nourished from deep within.

On this episode of Well Made, Aishwarya talks about building a traceable olive oil supply chain (7:14). She reveals moments of self-doubt before taking the leap of faith into entrepreneurship (8:21). A particularly warm harvest led to a switch in olive varietals. Aishwarya talks about how sharing that openly with their customers led to one of their largest sale days (12:40). She unveils how she vets her partners (15:35) and the practicalities of launching a brand (27:17). She describes the inspirations for Brightland’s photography, color palette, and white powder-coated glass bottles (29:22). Finally, Aishwarya shares her favorite ways to use Brightland (36:52) and the lasting influence of her mother’s cooking (46:13).

Also mentioned on the show

Link and images can be found on the Lumi Blog.

Jun 26 2019

50mins

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85 Holding Space with Matt Alexander, co-founder of Neighborhood Goods

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The throughline of Matt Alexander’s career is his ability to curate and create community. Three years ago, on episode four of the podcast, Matt talked about building a focused set of small retail brands. Today, he’s running Neighborhood Goods — a modern department store that’s the culmination of those early ideas. Neighborhood Goods is a unique retail experience that rotates featured brands, products, in-store activations, and ultimately, the stories they want to tell.

On this episode, Matt talks about bringing together local, digitally native, household name brands together under one showroom (9:45). Rather than sales-oriented goals, he shares his hopes for helping online brands explore offline concepts (12:55). With so many featured brands, Matt created a unified point of sale through a consistent rule set, carving out in-store quadrants, and training staff to be brand experts (17:26). Matt speaks on discovery and utility with a rotating, pop-in business model (25:02), and reveals plans for opening a second store in Chelsea Market (28:01). Finally, Matt talks about combating the noise (36:09), creating a dignified retail experience (49:59), and bringing people together (54:27).

Also mentioned on the show:

Link and images can be found on the Lumi Blog.

Jun 20 2019

1hr 3mins

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84 Recovering Returns with David Sobie, co-founder of Happy Returns

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As online shopping grows, ecommerce companies are struggling to make returning products as easy as buying them. Enter Happy Returns. It’s simple: buy online, return in-store at any Return Bars. You get your refund and Happy Returns handles the rest.

In 2015, after leading the in-store returns program for Hautelook and Nordstrom Rack, co-founders David Sobie and Mark Geller started Happy Returns. Their reverse logistics company addresses a unique set of consumer and retailer challenges: inconvenient mail-in returns, shrinking in-store traffic, and management of an often complicated and expensive process. By appealing to customers who want the flexibility of shopping online and returning in-person, Happy Returns is building a critical solution.

On this episode, David talks about setting the standard for in-person returns. He talks about using technology to build out physical return locations (6:24) and tracking surveys and coupons to quantify the business they drive for local partners (10:00). David dives into the logistics of returning items to their original retailers (15:36). He talks about Amazon Prime’s effect on free returns and instant refunds (33:43) and retaining customers while leading marketing operations at big ecommerce retailers (50:15). Lastly, David talks about a future in product recalls, returns disposal, and reducing packaging waste during returns (56:07).

Also mentioned on the show:

Links and images can be found on the Lumi Blog.

Jun 12 2019

59mins

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83 Engineering Lifelong Razors with Adam Simone, co-founder of Leaf Shave

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A mechanical engineer by trade, co-founder Adam Simone worked for medical technology companies before bootstrapping his sustainable razor brand, Leaf Shave. After the acquisition of his first company, and a year of product refinement, Adam took his experience creating medical-grade tools to develop the refillable, plastic-free Leaf razor.

Leaf Shave’s hero product combines the form factor of a disposable cartridge shaver with the durability of a double-edge safety razor. Adam still works for a surgical tech company but hopes to take Leaf Shave full-time, for now, he’s focused on creating great facial instruments and growing the small consumer brand on its own strength.

On this episode, Adam talks about making well-designed tools (3:21). Adam tried to shoehorn a consumable business model — it didn’t work. He shares how he and his co-founder Adam Hahn found value in a focused core product (10:30). Adam talks about building brand loyalty (12:32) and innovating distribution strategy with retailers, like Package Free Shop (20:44). Adam shares why they decided to fulfill in-house and how they found a great overseas manufacturing partner (24:42). Lastly, Adam talks about robots, regulations, and applying conscious consumerism to build the Leaf Shave brand (40:40).

On this episode, Adam talks about making well-designed tools (3:36). Adam tried to shoehorn a consumable business model — it didn’t work. He shares how he and his co-founder Adam Hahn found value in a focused core product (10:45). Adam talks about building brand loyalty (12:47) and innovating distribution strategy with retailers, like Package Free Shop (20:59). Adam shares why they decided to fulfill in-house and how they found a great overseas manufacturing partner (25:00). Lastly, Adam talks about robots, regulations, and applying conscious consumerism to build the Leaf Shave brand (39:03).

Also mentioned on the show:

Link and images can be found on the Lumi Blog.

Jun 05 2019

48mins

Play