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seanwes podcast

Updated 2 months ago

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Build and grow a sustainable business. From products and marketing to professionalism and clients, you’ll get answers to the hard-hitting questions. Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You’ll come away from every episode with something of value that you can apply to your business.

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Build and grow a sustainable business. From products and marketing to professionalism and clients, you’ll get answers to the hard-hitting questions. Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You’ll come away from every episode with something of value that you can apply to your business.

iTunes Ratings

706 Ratings
Average Ratings

Great stuff!

By SoupySale - Jan 22 2019
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Really helped keep me keeping on when I feel like I should just give up!


By Jane Z123 - Jan 22 2019
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Practical information that’s invaluable

iTunes Ratings

706 Ratings
Average Ratings

Great stuff!

By SoupySale - Jan 22 2019
Read more
Really helped keep me keeping on when I feel like I should just give up!


By Jane Z123 - Jan 22 2019
Read more
Practical information that’s invaluable
Cover image of seanwes podcast

seanwes podcast

Latest release on May 08, 2020

Read more

Build and grow a sustainable business. From products and marketing to professionalism and clients, you’ll get answers to the hard-hitting questions. Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You’ll come away from every episode with something of value that you can apply to your business.

Rank #1: 360: How-To Guide: Attracting Clients

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Want clients and want them NOW?

Good news: I'm going to share all of the ways I know to get great clients.

I've got half a dozen different methods you can use to attract clients. No one method is the silver bullet, but you're going to have success if you try these.

The goal is to get clients to knock on your door, but that doesn't mean you have to be passive. We talk about some ways you can be PROACTIVE in getting new clients.

Apr 25 2018

1hr 57mins


Rank #2: 155: Freeing Yourself From Golden Handcuffs

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You’re in a job that pays well and has good benefits but you don’t want to be there. It’s not your favorite thing, or you may even actually hate the job, but it pays so well that you feel bad leaving it.

You’re scared of abandoning the stability it provides or fear that you would look foolish to your friends. Maybe you try to do something you’re passionate about on nights and weekends, except you come home from your job exhausted and spent. It feels like you’re spending all of the wrong kinds of energy and it’s taking everything from you.

Maybe you don’t have the time or energy after work to do what you really enjoy doing but it seems silly to leave a job so stable to do something else—especially if you’ve been at that job for years.

Maybe you have a lot of friends at the job or friends that know you work there who would wonder why you left: “What are you doing? We would all kill to be you! Why in the world would you leave?”

Golden Handcuffs. They come in many forms.

Mar 06 2015

1hr 10mins


Rank #3: 103: You Are an Independent Marketing Firm

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The playing field has now been leveled. The middlemen are slowly fading away and you no longer have to play by the rules of the gatekeepers in order to reach your audience.

However, with the disappearance of the middleman comes many equivalent software replacements. Many platforms are seeking content creators and teachers like yourself to create, sell and teach on their platforms.

They bring the appeal of "wider reach" and "large audiences" that you will gain access to. But in exchange for this exposure, there is a very significant downside: lack of control.

When you build your own platform, you are the master. You own the domain and you set the rules. This means you can control the pricing, you can control whether or not your products are discounted, and you can design the entire experience.

Yes, building your own platform is a lot more difficult, but what does the alternative look like? Is the incentive of exposure enough for you to compromise your control and potentially devalue your products?

With the middleman gone it also places a lot of responsibility on you. The brunt of the marketing and distribution work is now yours to deal with. This can sound scary but it's also extremely empowering.

I want to empower you: You are an independent marketing firm. Let me tell you why that should excite you.

Aug 22 2014

1hr 1min


Rank #4: 324: Choosing One Thing to Focus On

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Do you feel overwhelmed with the possibilities?

There are so many things you could do. So many things you want to do (or you're good at).

How do you pick the right thing to focus on next?

What if you pick the wrong thing?

This line of thinking is a distraction. We're going to talk about how it's impossible for you to pick the wrong thing (this should come as a relief!) and why you need to pick an option and GO.

Indecision is the enemy and we're here to help you get unstuck.

Jun 21 2017

1hr 6mins


Rank #5: 350: Five Habit Tracker

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You have good reasons for wanting to build a habit.

Maybe you want to read, write, learn, exercise, eat healthy, or wake up early.

All of these will improve your life, and they're worth making the necessary sacrifices. But it's not easy to build new habits. That's why you work to set yourself up for success as much as possible.

Accountability, rewards, punishments—these are all methods people use to keep up their momentum and stay on track.

But how do you know if you're staying on track unless you actually track your habits?

That's what we're talking about today.

Recently, I shared a sketch from my notebook featuring a habit tracker I designed. There was a lot of demand for me to write an in-depth blog post.

In addition to a blog post, I also put together some downloadable resources to accompany what I wrote over at

Feb 14 2018

1hr 5mins


Rank #6: 289: Why You Should Build a Writing Habit (And How to Get Started)

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We finished up something special a couple weeks ago:

It's a mini course—30 lessons, 30 days, 30 minutes a day—crafted to help you build a writing habit.

Why build a writing habit?

Writing is the starting point for all other mediums.

• Want to do a speech? Write.
• Want to sell products? Write.
• Want to record a song? Write.
• Want to compose a book? Write.
• Want to produce a feature film? Write.
• Want to make a great podcast? Write.
• Want to teach an online course? Write.
• Want to shoot a compelling video? Write.

It all starts with writing.

Today's episode is an extremely practical guide to helping you clarify your message, improve your writing and speaking voice simultaneously, increase your writing speed, and so much more.

If you know you should be writing more but struggle to maintain a writing habit, this episode is for you!

Oct 12 2016

1hr 21mins


Rank #7: 463: Recovering From an Eating Disorder

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Update: Laci is doing great! She is healthy and feeling much more like herself. Getting treatment has been fantastic. We are absolutely thrilled how well she is doing.

This episode was Laci's idea. She wanted to share the experience from her perspective. It's her hope that being vulnerable with her story might help someone else who is struggling.

If this is your first time hearing about her struggles with an eating disorder, here's a bit of backstory:

My wife's eating disorder almost killed her (as I talked about in a previous episode:

If you heard the previous episode I shared, you know how bad things had gotten. After starving herself earlier in 2019, her cognitive abilities declined so severely from malnutrition, she was unable to speak a single full sentence. We could not even communicate. I had to take off work for several months to take care of her full time.

Later in the year, she was having panic attacks, suicidal thoughts, and anxiety episodes that would last 6–8 hours a day.

Treatment has literally been a life-saver.

I'm happy to say, thanks to the generous support we received from so many, we were able to pay for the intensive care Laci needs. For a little over one month, she was in 7-day-per-week partial hospitalization at a recovery center, followed by 5 days per week of outpatient treatment. She's doing so well, this week, her team recommended she step down to 3-day-per week outpatient treatment. She continues to see multiple therapists and dietitians per week.

Her diet has been consistent, nutrition is good, and cognitive abilities have returned! She's sharp and able to comprehend and respond quickly. Her sense of humor has also been restored.

Her friends and I feel like we have Laci back. We are so grateful for your help. Thank you.

As you'll see in this episode, her speaking abilities have returned, and she's able to communicate incredibly well. I can't tell you how much joy it brings me to see her look and sound more like herself.

If you, or someone you know, is struggling with an eating disorder, anxiety, or depression, please see the many links and resources listed in the previous episode here:

Dec 19 2019

2hr 13mins


Rank #8: 104: Become An Expert, Have a Happy Family & Get Your Focus Back

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You have ideas. Great ideas. They come at you all day long but you aren't able to pursue them. You have a task at hand that needs to be done. Maybe it's your day job. Maybe it's a project you're busy working on.

You can't engage these ideas because you're supposed to be working, but they keep distracting you! A concept for your painting, a solution to your engineering problem, a way to relate to your students—they're all begging for your attention.

We're going to unpack all of this in a DYNAMITE episode. I'm going to tell you the way to get your focus back, show you how to apply that focus to becoming an expert, and explain how to do all of this while having a happy family.

A tall order? You bet. Let's dive in.

Aug 27 2014

1hr 17mins


Rank #9: 151: The Most Important Thing

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There’s a lot of things.

So many ideas and projects and things you could do. Some need to be done, some should be done, some would be nice to have done.

Even of the things that truly need to be done, there are simply so many that if an entire weekend opened up for you tomorrow, you’d still have more than you could possibly accomplish in that time.

I know because it’s what happens to me on my sabbatical. I take every 7th week off, like I’m doing right now. That’s where I have these mini sabbatical episodes. For an entire week, I’m free from my normal obligations.

There are so many things I can do during this time! It’s not just a weekend but an entire week! Surely I could get caught up on everything.

Feb 20 2015



Rank #10: 338: Learning to Ask for Help

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It can be hard to ask for help.

We feel bad, we feel like we're inconveniencing someone, and often, we think we can find a way to do things ourselves.

It's true: you can be a lone wolf and figure everything out on your own. But you miss out on the benefit of relationships. You miss out on giving someone else and opportunity to feel helpful and important.

Think about a time where a friend asked you to help. Helping feels good—but not only that, it's required to build a relationship.

I used to think I was "wasting" my credits by asking for help. You know how you do a favor for someone and they "owe" you? Well, I was always hesitant to waste that "ask" until a friend explained that's not how it works.

A relationship is built through giving and asking—over and over. You're supposed to repeat it! It's like exercising a muscle.

Like with exercise, you can't start out with the heaviest weight. You have to start small and build up.

Oct 11 2017

1hr 5mins


Rank #11: 335: How to Promote Your Product Launch (Lessons From Overlap)

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You've spent so much time working on your product, and it's finally time to launch.

Now, you want people to know about it, care about it, and buy it.

I've launched a lot of products and seen (as well as made) a lot of mistakes.

I've learned a lot and I'm applying everything I've learned to my latest launch.

Today, I want to take you behind the scenes of what I'm doing to promote my new book, Overlap, which launches on September 14th.

Sep 13 2017

1hr 28mins


Rank #12: 177: How to Determine What Your First Product Should Be

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I really cannot believe I’m about to share this episode with you. Seriously.

The amount of value in this episode is immense. All I can say is I wish I had this to listen to a long time ago.

I can’t tell you how we did it, but somehow we answered over 20 questions in this episode on the topic of determining what your first product should be.

Vetting demand, digital or physical, competition, marketing, autoresponders, courses (paid and free), customer experience, and on and on…

There are 6,600 words of incredible valuable show notes—you can’t afford to miss this episode.

Grab a pen and some paper because I guarantee you’re going to want to take notes.

Jun 12 2015

1hr 39mins


Rank #13: 136: How to Set Goals When Long-Term Thinking is Difficult

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It’s about that time where we start reminiscing over the year that’s taken place and begin thinking about the new year to come.

We talk about setting goals when it’s hard to think long term. How far in advance should you set goals? Should your goals have a time frame? How do you account for changing factors?

I talk about the difference between timelines and time frames and how using the right words can help us when it comes to goals.

What if you set a time frame for a goal and realize you’re not going to make it? What’s the best way to approach that situation? Should you have short term goals? How far in the future should we plan specific actions?

We answer these and many other questions on goals, including whether or not they can serve as a tool to kickstart long-term thinking when it’s difficult.

Dec 19 2014

1hr 23mins


Rank #14: 428: The Superpower of Empathic Listening

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I recently read The 7 Habits of Highly Effective People and Habit 5 fundamentally changed my life: Seek first to understand then to be understood.

Specifically, the principle within this chapter, Empathic Listening, is what rocked me.

I've often lamented that most people in conversations are not listening but instead waiting to talk. They're not listeners, they're wait-to-talkers. Two people take turns talking at each other and later say they had a conversation.

Whether this constitutes a conversation is up for debate, but no actual communication took place. Communication is the sending and receipt of a message. If you're broadcasting and no one is receiving, are you communicating?

I make it no secret that I value effective communication. While I knew I wasn't perfect, I certainly thought I was doing at least a decent job of listening.

I was wrong. I couldn't have been more wrong.

What I learned, and will share with you today regarding the principle of Empathic Listening, showed me that I was not listening at all. Even my well-intentioned questions were ill-timed such that they come across as probing! I had no idea until I read this book.

Here I was, thinking I was doing a good job listening, and I was guilty of not just one but ALL FOUR autobiographical responses. In other words, I was actually approaching listening from a selfish frame of reference and feeding my ego—even when I thought I was doing the right things (such as asking questions and repeating what people said). I did not understand even the basics of Empathic Listening.

I've since gone through this material many times and applied Empathic Listening in many scenarios to astounding results. It is absolutely incredible—and that's why I refer to it in the title of this episode as a "superpower".

But Empathic Listening is hard. It's one of the hardest things I've ever done. It's on par with the difficulty of writing a book. If you ever left an interaction feeling good about the advice you gave and how well you listened, you're certainly not practicing Empathic Listening.

Empathic Listening is extremely challenging and likely one of the most difficult things you'll ever do, but it will change your life, make friends, save marriages, close deals, and increase your influence dramatically.

Jun 12 2019

1hr 58mins


Rank #15: 453: How to Cure Perfectionism and Be Consistent

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Most of the things you love and enjoy in life are imperfect in some way. But that doesn't keep you from loving them. In many cases, you love something because of its imperfections.

Yet, we're pretty hard on ourselves. We expect perfection and nothing less, so we end up feeling stuck because we can't make something perfect.

This is a huge problem because quantity leads to quality.

Perfectionism inhibits consistency. Without consistency, you won't produce quantity—which means you can't produce quality. The very pursuit of perfectionism ensures you won't get the results you seek.

Your standards are unrealistically high if they cause paralysis.

You don't get to determine the value of your work. That's for others to decide.

So how do you get past the mental roadblocks and be consistent? That's what we'll talk about today.

Oct 23 2019

1hr 49mins


Rank #16: 416: Overcome Insecurity and Imposter Syndrome: The Alter Ego Effect With Todd Herman

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I recently read The Alter Ego Effect by Todd Herman and found it tremendously insightful. The book helped unlock new ideas for me as well as helped codify something I've done for a long time without ever having the words to describe it.

Today, I'm happy to be joined by best-selling author of The Alter Ego Effect, Todd Herman to go even deeper on the concepts discussed in the book. I had the privilege of meeting Todd in person a few years ago in New York City. His latest book teaches the methods he's used to coach top athletes for many years.

Before you think "alter egos" may not be for you, Todd explains how you already use alter egos in your life—everyone does—you just may not be aware of it! Alter egos are incredibly powerful. We talk about how using a persona can help you do what you might otherwise feel like you aren't capable of doing. We discuss certain methods for unlocking hidden potential by activating a persona.

We also discuss how to create your persona along with "activation" techniques for embodying that persona to increase your performance in business and in life.

If you still aren't sure about the whole "alter ego" idea, Todd explains science now shows it's people who see themselves as a single self have the most mental health issues. Yes, single self! He talks about why we should embrace the the many selves we actually are.

Be sure to listen through the second half of the episode when the discussion really opens up. You'll learn how to overcome insecurity and combat imposter syndrome.

Apr 03 2019

1hr 58mins


Rank #17: 488: Getting Paid What You’re Worth

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Money can be a touchy subject. When you work a job, your employer often forbids you from discussing it. When you sell products or services, you struggle to put a price on them that lets you make sales… but also lets you make money.

You might find yourself thinking, “I wish I could get paid what I’m worth!” But how do you even know what that is?

To be clear, we’re not talking about your personal worth; you can’t put a value on that.

When we talk about getting paid what you’re worth, we’re really talking about finding a balance.

There’s one thing that determines what your product or services are worth (and if you’re an employee, you’re still selling a service!):

- The value to your customer.

Aligning that with your needs is the key to getting paid what you’re worth. Today, we’re talking about how to find that alignment.

Mar 18 2020

1hr 17mins


Rank #18: 150: 8 Ways to Be Constantly Improving

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When you’re not actively working to better yourself, it seems like the worst case is simply that you will stay in the same place.

But our skills are entropic in nature. They stagnate, deteriorate, and get worse over time. It’s like going to the gym and working out. You can't just get fit once and ride on that for the rest of your life. You will slowly lose what you don’t maintain.

This also applies to our skills and what we do. You’ll go through seasons where you’re focused on one thing, but what's happening to the other skills you aren’t focusing on? There's no guarantee you can go back, pick up where you left off, and be just as fresh on things.

I’ve put together 8 ways to be constantly improving and keep those skills fresh and relevant.

Feb 18 2015

1hr 28mins


Rank #19: 284: Figuring Out Your Business Model

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There are many different ways to be in business. But you do have to sell something.

What you sell, who you sell it to, and how it helps them are all important things to think about.

There's no right, or wrong, or even necessarily better business model—it's all going to depend. Some business models work better for different businesses.

I find that a lot of people don't have a good grasp on their own business model, so I feel it's an important conversation to have. A lot of people need clarity on this topic.

We talk about examples of different business models and go over the pros and cons of half a dozen of them.

Sep 07 2016

1hr 21mins


Rank #20: 144: The Case for Professionalism

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120 episodes ago, we had what we call the Golden Episode: e024 Finding Clients While Maintaining Professionalism. It’s time to revisit the topic of professionalism and lay a solid foundation.

You may have heard me talk about my upcoming course at Up next on the podcast, I'll also be doing a multi-part Value-Based Pricing series where I teach you how to price on value.

However, you can’t just start pricing on value immediately. You need to lay the groundwork of professionalism first. You've heard me touch on professionalism a lot in the podcast, but this will be an exhaustive breakdown on how to set yourself apart by working like a pro.

You'll hear how to attract clients instead of chasing them, establishing your process, filtering with your questionnaire, setting expectations, invoicing, presentation, and a lot more.

Jan 28 2015

1hr 24mins


494: Sabbatical Episode: You Dont Have to Finish Books

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I was just about to eat lunch, but I have to record this. My wife Laci was sitting on the couch and looking kind of down and I said, "What's going on?"

She said, "The book that I'm reading just really isn't that interesting. It's really hard to get through." And she looked kind of dejected, like she was required to finish this book.

And I said, skip it.

Move on to the next book. If you spent the rest of your life reading non-stop—you didn't sleep, or eat, or drink; you just read books—you wouldn't even be able to read all of the books that were published this year, let alone all the books in the world. Most books, they're actually not that great. Very few books are excellent and worth your time, and if you spent the rest of your life reading only the excellent books, you still couldn't get through them all.

So don't feel guilty. It's the book's job to grab your attention and pull you through. And if it's not doing that, move on to the next book.

May 08 2020


493: Sabbatical Episode: What if I Have Nothing Worth Saying and No One Reads What I Write?

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You haven’t written that book, or started that blog or podcast you’ve wanted to start, because you fear you don’t have anything worthy to say.

I mean, you kind of think you have something worthy to say, but what if other people don’t think so? What if they don’t pay any attention to you at all?

“Worthy” is another way of saying “valuable”. But value is subjective. Information can be worthless to one person and invaluable to another.

This means you don’t get to determine what is valuable to someone else. Only they can decide what is valuable to them.

We all have wisdom to share. Even the things that seem mundane, or uninteresting, to us can be novel to others.

It’s not up to you to decide what’s valuable, it’s up to you to write.

May 07 2020



492: Sabbatical Episode: Revenue Down? How To Pivot Your Business

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Unless you’re Amazon, your business is probably bringing in a lot less revenue right now.

Payment processors for small businesses are reporting that transaction volume is down as much as 50%.

As a business owner, what do you do in a time like this?

People have changed how they’re spending money, so you have to change how you make money.

You can not afford to sell products people don’t need in a time like this. Unless your products are ESSENTIAL, you need to pivot.

Pivot means to change direction and head in a new direction. Give up how you used to make money in the past. Times have changed. The world is different. You must reinvent yourself. Denial will result in going broke.

Pivot to providing a MONEY-MAKING service for people who HAVE money.

If you sell nice-to-have products, you’re going to have a bad time. You were lucky to be able to do that in a good economy. Now it’s time to face reality.

If your market is mostly people who don’t have money, you’re going to have a bad time.

The only way you’re going to survive is if you pivot to providing a service that MAKES MONEY for people who HAVE MONEY.

While you make this pivot to bring in new revenue and keep your business afloat, you should also EXPAND and build your BRAND by significantly increasing the amount of content you produce.

Most people are contracting right now. Most people are REDUCING their content output. This is a huge mistake. You should use this opportunity to provide as much valuable and helpful content as possible.

If you wait until everything is back to “normal”, you’ll be too late. At best, you survive and you’re irrelevant. At worst (and more likely), your business will die.

We are going to come out on the other side of this situation and people are going to spend money again. This will pass.

You want to be top of mind when people start spending money again. The way you do this is by publishing content consistently while we’re in a crisis.

Apr 20 2020



491: Sabbatical Episode: It’s a Strange Time to Have No Home

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We moved out of our home at the beginning of 2020 to embark on a sabbatical year of nomadic travel. With no house or car, we set out to travel the world.

Then the pandemic hit.

This is an update on how we’re managing to #StayHome without a home.

Apr 13 2020



490: How to Keep Going When Everything’s Changing

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There’s a lot going on right now.

That’s an understatement, right? The COVID-19 pandemic has taken everyone’s attention in the last few weeks, and rightly so.

Hopefully you’re in a situation where you’re safe, and healthy. But that doesn’t make it easy. A lot of things are changing all around us, and quickly.

How do we stay on track with our lives? How do we keep working, playing, eating, exercising, and supporting one another when every day brings more uncertainty?

Today we’ll talk about the mindsets and tactics needed to keep going, even when the world is more uncertain than ever.

Apr 01 2020

1hr 7mins


489: Sabbatical Episode: Finding Community (Part 5 of 5): Making Time for Community

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This is it! The final episode of our 5-part podcast miniseries, Finding Community.

If you’ve been following along, you know the incredible role a positive, uplifting community can play in your life. It can keep you on track, get you unstuck, make achieving your goals only a matter of time.

But that’s just it: time. Who has time? We’re all busy, juggling a hundred different demands… and now we’re supposed to participate in a community, too?

Has Sean discovered a magical 25th hour you can add to your day? Well… no. But he can tell you how to prioritize what’s important.

Why you don’t have time for community.

The reason Sean created this series is not only to teach you why finding a positive community is so important, it’s also to let you know about a great opportunity.

We’re incredibly proud of the Community Sean’s built at seanwes. The investment for annual seanwes membership increases on March 20th.

Now is the best time to join, get access to all of our courses and training, and lock in the current rate.

We always reward loyalty: when you join before the 20th, we grandfather you in for the duration of your membership.

If joining the seanwes Community is something you’ve been thinking about, now is the time! Go here to become a member:

Speaking of time…

You may well be thinking “I don’t have time to participate in a community.”

Frankly? You don’t have time.

You don’t HAVE time to do anything. You MAKE time to do what’s important.

This is true for all of us. We make time, but we only make time for what matters.

If you want all the benefits that come from engaging with a community, you have to decide that engagement is important. You will get out of a community as much as you put in.

This doesn’t mean you have to be someone special, that you have to contribute time and teach people, necessarily…

In great communities like the one we’ve got at seanwes, when you invest time you receive clarity.

The two-letter word that makes time.

You want to make time for community, but you’ve got none to spare!

- Your to-do list is ready to burst.
- You’re feeling overwhelmed.
- You have too much on your plate.
- You’re caught up in the buzz of feeling “busy”.

It feels like we should be busy—after all, you’ve got great things to achieve! But what you are actually getting done? Where are you going?

Maybe instead of being busy, you want to be effective.

Make sure you’re actually headed in the right direction. That the things you’re doing now will get you results. That every step is a step closer to your goal.

You’ll never find time for community… until you make time.

And NO is the two-letter word that makes time.

What will you say no to, so that you can make time for community?

Remember that you’re going to get clarity as a result of this time investment. Decide: When will you engage in community?

Add time in community to your weekly cycle.

We all live our lives in weekly cycles. We expect certain things to happen on certain days of the week. We’re all creatures of habit that way.

It helps when your community fits into your weekly cycle with regular activities. That way, you can plan exactly when you’ll participate.

In the seanwes Community, every Monday we stream our members-only show, Fired Up Mondays. This is your weekly office hours, where members can show up and:

- Ask questions.
- Get answers.
- Get unstuck.
- Find clarity.

Every Tuesday, we live-stream recording of the seanwes podcast. You might be used to the show coming out on Wednesday—we actually record them 8 days in advance!

The podcast is interactive inside the Community. Members not only get an exclusive pre-show and after-after-show, but we open up discussion an hour before the episode streams.

Our members’ questions and live commentary throughout the show is what drives each episode of the podcast.

These events create a consistent time and place for you to engage in community. You can put them on your calendar and plan to be there.

But take note:

If you’re only tuning in but not engaging in discussion, you’re missing out on a lot.

If you’re only engaging during the live show, but never logging in at other times… you’re missing out on even more.

You’re missing the opportunity to ask questions, participate in discussions, and gain clarity.

You have to decide for yourself that community is a priority, AND decide when you’re going to engage.

But if you just think, “I’ll get involved eventually…” eventually always ends up being never.

Prioritizing community has so many benefits.

Why isn’t community a priority for you right now?

You probably haven’t reminded yourself of the benefits:

- Feel a sense of connection.
- See things from a new perspective.
- Get help from someone with more experience.
- Get unstuck and actually start taking action.
- Make a friend.
- Find an accountability partner.
- Form a mastermind group.
- Get key feedback about your business that completely changes your trajectory.
- Learn about a helpful resource or tool that saves you 5 hours a week.

None of these things happen if you don’t engage in community.

It might seem like you don’t have time for something like community, but maybe the reason you feel so overwhelmed is because you lack clarity.

It feels like you don’t have time, but engaging in a community—asking questions, gaining clarity—is what’s going to help get you unstuck!


- Stop spinning your wheels.
- Work on the right things.
- No more feeling overwhelmed and overloaded.
- Have freedom… and guilt-free free time.
- Stop rushing from one thing to the next.

This is all possible!

Now is the time to engage in community.

Don’t wait until you have the perfect question, or a finished project. Start engaging in community before you feel ready.

Share the journey. Share your creative process. Get feedback the entire time. You won’t regret it!

Maybe you’ll find out you weren’t making the right product in the first place, and someone points you to the four-week Presale Profits class in the seanwes vault.

Now you can validate your product idea and get paid before you even make it.

Think about all the time you’ll save! When you invest time in community, you get that time back.

And that doesn’t even count the ideas and perspectives you’ll get that you would never have even considered on your own.

Joining a community is like joining a gym.

A community is kind of like a gym membership: you get out what you put in.

You have to use your membership to get the benefit… and it’s not unusual to feel resistance to doing it.

Maybe you’ve been thinking of joining seanwes membership just to get access to all the courses, without having to spend thousands of dollars.

But it would also be cool to listen to the podcast stream live… and get access to that Fired Up Mondays members-only show.

Plus, you could ask questions and get clarity in the Community…

You’ve been thinking about all these benefits, but you still feel the resistance. After all, you don’t have time for the whole “community” thing.

Just like when you join a gym for your New Year’s resolution—you sign up for membership and think everything will take care of itself.

Now that you have that gym membership, you’ll finally exercise every day. And that first day, sure: you go, you’ve got your cool new workout clothes, your headphones in, everyone else is there… it’s awesome.

But on day two, you just don’t feel like going.

You tell yourself you don’t have time for the gym today… but you know that’s just an excuse. The fact is, fitness just isn’t a priority for you.

But the more you go, the better it feels.

At first it’s a little awkward. But after each workout, you feel a bit better about yourself.

Soon you start seeing results… and eventually, going to the gym is just something you do.

Joining a community is just the same. If you want the benefits, you have to keep showing up.

Whether in fitness or your creative ambitions, you’re either spiralling up… or spiralling down. Which one will you choose?

Of course, we’d prefer for you to spiral up!

The way to keep that upward trajectory is to stay plugged in to community.

When it comes to deciding what community to join…

Maybe it’s the seanwes Community. We hope so!

If you’re in any kind of creative field, it will be incredible for you. Whether you want to:

- Launch products.
- Sell services.
- Teach what you know.

Everything is here—and the connections you make with your fellow members will be life-changing.

We hope you do go to and join—we’d love to see you in the Community!

But whether you join our Community or not, get plugged in to a community. Find your people. Stay plugged in to those positive people who are going to encourage you, make sure you’re taking action, and achieve your potential.

You do have the potential for greatness. Pursue it!

This brings us to the end of our Finding Community series. Remember: the annual seanwes membership investment goes up permanently on March 20th.

And we don’t do discounts. Once the rate goes up, it never comes back down.

Lock in the current rate, and get grandfathered in for as long as you’re a member:

Mar 18 2020



488: Getting Paid What You’re Worth

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Money can be a touchy subject. When you work a job, your employer often forbids you from discussing it. When you sell products or services, you struggle to put a price on them that lets you make sales… but also lets you make money.

You might find yourself thinking, “I wish I could get paid what I’m worth!” But how do you even know what that is?

To be clear, we’re not talking about your personal worth; you can’t put a value on that.

When we talk about getting paid what you’re worth, we’re really talking about finding a balance.

There’s one thing that determines what your product or services are worth (and if you’re an employee, you’re still selling a service!):

- The value to your customer.

Aligning that with your needs is the key to getting paid what you’re worth. Today, we’re talking about how to find that alignment.

Mar 18 2020

1hr 17mins


487: Sabbatical Episode: Finding Community (Part 4 of 5): Starting vs. Joining a Community

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Today we’ve posted Part 4 of our 5-part podcast miniseries, Finding Community.

Sean’s talked about replacing negative inputs in your life with positive ones, and he’s explained how to find people pursuing greatness in your field and grow alongside them.

Community is key.

The question is: should you join an existing community, or start one from scratch?

The answer is in today’s episode.

Before you start a community, seek one out.

Starting your own community is tremendously rewarding. It’s also a lot of work.

If you can, find an existing community in your field and join it instead.

But don’t just join the community… pour yourself into the community!

- Show initiative.
- Pretend like you’re getting paid to be there.
- Act like an owner.
- Help the people around you.

Do these things, and watch the community organizer take notice. When you add massive value to a community, the organizer will want to promote you… and that’s just for starters.

Sean hires his team members out of the Community—hey, that’s how I got my job! And why wouldn’t he? You can see who’s in there every day, providing value. Act like the community manager, and you might end up getting paid to be one.

When should you start a community of your own?

If you can’t find an existing community in your space… start one!

It’s worth the effort. Communities are where the magic happens. All the best things in your career will come out of community.

People don’t like the word “networking”, but all it really means is building relationships with people. And that’s what people do when they’re in a community. They:

- Form partnerships.
- Tackle projects together.
- Set up weekly calls.
- Form mastermind groups.
- Hire each other.
- Recommend or promote each other.

There are many benefits to being a part of a community.

Starting a community from scratch is always an option, but expect it to take YEARS of effort. You're much better off joining a community that already exists if you can find one.

Should a community be free or paid?

Whether you start a community or join one, paid communities are the way to go.

We’ve all been in free Facebook groups or hashtag-oriented “communities” on other social networks. We’ve seen how much noise there is for how little signal.

And the trolls! Don’t even get me started.

It takes time and resources to run a great community. If it’s going to stay vibrant, a community needs investment.

Whether it’s yours or someone else’s, if you want a community to last, invest in it!

Paid membership doesn’t just keep the lights on, it also keeps the quality level high.

- The people looking to troll aren’t going to bother joining.
- The people who aren’t serious will congregate elsewhere.
- Instead, you get the people who are committed and willing to invest in themselves.

Paid communities are much more likely to be higher in quality. But if you're thinking of creating your own, don’t start a community for the money.

A community is a good investment.

A paid community is great, but you don’t start one for the money; start a community for the people.

The point is to attract great people so you can all grow together.

Sean invested the money he made from his community over the years right back into the community! He’s focused on continually improving the member experience.

A great community is a long-term investment.

A high-quality experience that’s worth your time.

How do you find your people?

It takes a long time of consistently producing content to create a community.

Sean has spent years putting out quality content which has attracted incredible people to the Community at seanwes.

The seanwes Community is where you’ll meet like-minded creative professionals from all across the world. Get 24/7 support, whether you want to:

- Grow an audience.
- Get more clients.
- Start a podcast.
- Sell your own products.
- Launch an online course.

The Community is a hands-on place, dedicated to your success. We have live office hours every week where you can get your questions answered.

Get unstuck and get results.

Now is the best time to join, because the annual membership investment goes up permanently on March 20th!

Get access to the Community, get all our premium business courses (an $8,000 value), and get a bunch of months for free: check out seanwes membership ( and lock in the current rate before it goes up.

Hope to see you in the Community soon!

Mar 16 2020



486: Sabbatical Episode: Finding Community (Part 3 of 5): Learn From People Ahead, Connect With People Beside

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Today we’ve posted Part 3 of our 5-part podcast miniseries, Finding Community.

In the first two episodes, Sean gave us the crucial steps for replacing the negative inputs in your life with positive ones. With all that new positive energy, we can get to work pursuing our creative passions!

But once we’ve created our great work, then what? We want to share it with the world. We want to forge friendships, make connections, build an audience around our work!

Today Sean shares exactly how to make that happen.

Getting someone famous to promote you.

Everyone wants a shout-out from a famous person, right? It would be great if someone with huge reach promoted your thing to their audience.

The problem is, it’s too late.

If you try to befriend someone famous so they’ll promote your work, they'll see you coming. Everybody wants something from them. So how do you get someone with influence to promote you?

You have to befriend them before they’re famous.

Oh sure, you’re thinking, if you could predict who was going to be famous you wouldn’t need their promotion!

Good news: you CAN predict who’s going to be big using The Greatness Formula, which you’ll hear about in a minute.

Two types of positive people.

Positive people—the people you want to surround yourself with—fall into two categories:

- People to learn from: those many levels ahead of you in your field.
- People to connect with: those on the same level as you.

Obviously, you want to connect with people who are already famous and successful in your field, but it doesn’t work that way; learn from them instead.

Connect with people on your own level who will someday have influence.

Seek out people who are driven, taking action, making great work, have a positive mindset. These are the people to surround yourself with.

This leads us to The Greatness Formula: how you can recognize greatness before it happens:

The Greatness Formula: Mindset × Action + Time

You want to identify:

- People with a positive mindset (you know it when you see it).
- Who are consistently taking action.
- It’s only a matter of time before they achieve greatness.

Attach yourself to these people!

What level are you?

When we talk about people being at different “levels” in their field, what do we mean?

It’s a combination of experience, notoriety, and success.

These numbers are arbitrary, but let’s say you have 2,000 hours of practice as an artist: you’re a Level 2 Artist.

Now you know not to pursue someone who has 18,000 hours of practice—they’re a Level 18 Artist!

Find other Level 2 Artists who match The Greatness Formula.

Find the Level 2 Artists who are making work, sharing it with the world, practicing their art daily.

Because these people are at your level, you can connect with them. Attach yourself to them. What does that mean?

Well, how do you get a best friend? By being a best friend. Here’s the Best Friend Method:

- Comment on their work.
- Share their work.
- Make a video for them.
- Write a thoughtful email.
- Send a package.
- Repeat the above 100x.

When you find a person who’s going places, you want to become their greatest supporter. That last step is the key: Repeat 100x.

There’s one more key to connecting with someone who’s going places:

You have to embody The Greatness Formula yourself.

Embody The Greatness Formula.

In the last two parts of this series, we talked about cutting out the negative, and replacing it with the positive.

In order to pursue greatness, a positive mindset is crucial.

But a positive mindset alone is not enough!

The part you may be missing is taking action.

You can’t just have a positive mindset and do nothing—that won’t get you anywhere.

When you have a positive mindset and take action, people will notice. They’ll recognize The Greatness Formula, even subconsciously.

Since you’re following the 14/7 rule discussed in Part 2, let’s assume you have a positive mindset.

When you add in massive action, people can recognize you’ll achieve greatness.

It’s only a matter of time.

Now we’ve got two Level 2 Artists who want to be there for each other.

Repeat this process, and soon you have an entire crew of people, all accelerating each other’s success.

Finding your crew.

Let’s say you have a YouTube channel with 2,000-5,000 subscribers. Now you know not to try buddying up to the creator with millions of followers who’s been making videos for years.

Don’t try to befriend the person a dozen levels ahead, learn from them instead.

Find the other people whose subscriber counts are similar to yours (who also have a positive mindset), and grow with them.

Work in the trenches with other people who are pursuing greatness. Share each other’s work. Give each other feedback. Support each other. That’s how you’ll find success.

Now, how do you ensure you attract the right people?

You have to put out quality content, and you have to do it consistently.

It’s not enough to put up a video a week for a month… you have to be consistent for years.

But what if you want results now?

Well, we’ve done the work for you.

Sean spent seven years creating amazing content and attracting like-minded people. The seanwes Community is full of positive people at every level who can help you grow.

We have both:

- People ahead of you to learn from.
- People beside you to grow with.

Now is the time to join the Community, because the annual price is going up permanently on March 20th.

Get access to the Community, get all our premium business courses (an $8,000 value), and get a bunch of months for free! Check it out here:

The price of annual membership is going up to reflect its value. But when you join, we lock you in at the current rate.

In the next part of this series, you’ll find out whether you should start a community or join an existing one. Look for that episode in a few days!

Mar 13 2020



485: Sabbatical Episode: Finding Community (Part 2 of 5): Surround Yourself With Positivity

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On Monday we posted Part 1 of a 5-part podcast miniseries called Finding Community. Part 2 is available today!

You can’t just cut out the negative.

In Part 1, Sean talked about the necessity of cutting out the negative inputs in your life, whether that’s social media accounts or the people sitting next to you.

But you can’t just cut out negativity, that leaves a void.

You have to surround yourself with positivity.

We all know the expression “24/7”—it means “all the time”.

Sean wants you to remember a new expression: 14/7.

Why 14/7?

- You should be spending 8 hours sleeping.
- That leaves 16…
- But let’s say you have some negative people you just can’t get away from.

So you get 2 hours with which to be flexible. But the rest of the time, those 14 hours a day… you’ve got to pipe positive inputs into your ears.

You need to offset negativity with 5x as much positivity.

As much as we try to cut out negative inputs, there’s always some that will still get through.

Any negativity that you can’t cut out, you need to offset with positive inputs.

Your mindset is shaped by your inputs.

In Part 1, Sean talked about the dangers of scarcity mindset, and the need to cultivate a mindset of abundance instead—even if you’re in circumstances of real scarcity.

You can’t cultivate an abundance mindset when you’re got negativity coming in.

If you’re around negative people more than 2 hours a day… you need to change your environment.

You can’t accept an environment of negativity. Even if it’s your job. Even if they’re your friends.

You become like the people you spend time around. And negativity has gravity on its side.

It’s not always easy (or possible) to control your physical environment… but you can control your digital environment.

Create a positive digital environment.

For 14 hours of the day, focus your digital environment on postive inputs.

Yes, of course you have a job and need to get your work done.

But all that other time—when you’re on the train or the bus, in your car, walking around, working out at the gym, washing dishes… pipe positive content into your ears.

Immerse yourself in the positive.

- Listen to the seanwes podcast—it’s all about improving yourself, self-development, positivity, and motivation.
- Listen to other podcasts with positive values.
- Seek more-positive sources of news and information—they’re out there.
- Find better YouTube and Instagram accounts to follow.

Here’s a secret: you don’t have to follow your friends on social media just because you know them.

It’s true. Now that you know, try this: unfollow everyone. Every single person—all the way down to zero.

If you’re worried someone you unfollow will get mad, or unfollow you in return… that's an indication your relationship with them is that shallow. You won't miss it.

Now you can start building up from zero. Imagine opening an app and there’s NO content.

How do you feel? Is your life better or worse?

Start following accounts on social only if they add positive messages to your life.

Remember: you are not obligated to follow anyone. This is you and your mindset at stake… take it seriously.

Renew your physical environment with positivity.

Okay, you’ve overhauled your digital environment… but what about the physical?

What if you have friends and family dragging you down?

Seriously consider cutting off those relationships. But if you can’t, you can still:

- Limit your exposure to negative people as much as you can.
- Offset negativity by immersing yourself in 5x the amount of positivity.

What does offsetting negativity look like?

Let’s say you have to spend 2 hours with a negative family member. Can you work that down to just 1 hour?

Now you’re still experiencing an hour of negativity. So you need to pipe in 5 hours of positive input from other sources:

- Talk to positive people in your life.
- Listen to positive audiobooks, videos, and podcasts.

Limit what you can control. Offset what you can’t.

P.S. The annual investment for seanwes membership increases permanently on March 20th.

Right now, you can lock in the best rate and get access to all of our courses and training as well as the Community.

The seanwes Community is the best place to find like-minded people with a positive mindset. It’s full of creative professionals from all over the world who are:

- Taking action.
- Building a positive mindset.
- Working to help each other (and you!) succeed.

Find a business partner, an accountability partner, or even make lifelong friends in the Community. There will never be a better time to join.

Even when the price goes up in the future, you will be grandfathered in and continue to enjoy the current rate. Take a look at everything you get when you invest in seanwes membership today:

Mar 11 2020



484: Validating Your Big Idea

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There’s nothing worse than launching to crickets.

That’s what we call it when you pour time and effort into designing and building a great product—a piece of art, an online course, a great app—you work on it for weeks, or months… or years.

You actually finish the product.

You put this amazing thing you made out in the world…

And no one wants it.

In response to all your hard work, you get… nothing.

Just the sound of crickets chirping. You know, figuratively (or maybe literally, depending on where you live!)

That’s just the worst: making something that you love, and then finding out nobody else is interested.

Was all that time wasted? Is there any way to salvage this product? Maybe if you used different launch strategies…

We never want you to end up asking those questions. When you make a product you want people to buy, there’s a simple rule: you have to make something people WANT to buy.

It’s not enough to make something you want. It’s not enough to make something you think other people want… you need to make something they actually want.

You need to find out if people want your product long before you make it. You need to validate your big idea before you give it your blood, sweat, and tears.

How do you do that? We’re going to tell you today.

Mar 11 2020

1hr 27mins


483: Sabbatical Episode: Finding Community (Part 1 of 5): Cut Out Negativity

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Sean’s recorded a podcast mini-series called Finding Community, and the first part (of five) just published today.

Below are some highlights, takeaways and quick wins from the recording (in case you’re more into reading than listening right now):

Everyone needs a supportive community.

Why does community matter, and why do you want to focus on finding community?

A supportive community is rocket fuel for:

- Finding your people, your audience, your tribe.
- Starting or growing your own business.
- Being financially supported by your creative passions.
- Getting support when you’re stuck.

Every time Sean has leveled up in business, it was because of a relationship, not just information.

As helpful as information can be, you need context to apply it to your own situation.

That’s where community comes in.

Community can’t survive negativity.

A negative attitude destroys communities. We’re not talking about critique or constructive criticism: you know true negativity when you encounter it. Negativity pulls you down… and keeps you down.

When you have a negative voice in your life, you might want to pull that person up, help them let go of that negativity. And it’s great to want to help!

But negativity has gravity on its side.

It’s easier for a negative person to pull you down than for you to pull them up into positivity.

You have to cut negativity out of your life. We’ll talk about how to do that in a minute.

Negativity will kill your passion.

Negativity is a breeding ground for scarcity mindset. We talk about this a lot:

- When critical resources are scarce, you get desperate.
- You’ll do anything to acquire those resources (usually money).
- You take on jobs you shouldn’t.
- You work with bad clients.
- The negative people alongside you complain and enable this.
- Pretty soon, your passion, the reason you wanted to make a living this way… it’s gone.

This story is too common. You quit your job to pursue your creative passion, and pretty soon you’re mired in scarcity mindset.

The opposite of scarcity mindset is abundance mindset: choosing to see the world as full of opportunity and the resources you need to survive as being widely available.

The tricky thing is, you need to think in terms of abundance even when you’re in the middle of circumstantial scarcity.

Even when your bank account is almost empty… you have to believe you can make ends meet.

You have to defy what you see and make decisions based on a mindset of abundance. And you can’t do that when you’re surrounded by negativity.

You can’t afford to be surrounded by negative people.

You can’t afford to be around these types of people:

- People who don’t believe in you.
- People who aren’t achieving what you want to achieve.

We’ve all heard that you become the average of the people around whom you spend your time. Whether that’s a good or a bad thing depends on who you’re around!

If you’re surrounded by people who are lazy, complaining, negative, not driven… you’ll tend to be like that as well, try as you might not to be.

You need to cut the negative inputs out of your life.

But it’s not enough to just cut the negativity out of your life. There’s another step that you’ll hear about soon in Part 2 of this series.

To keep this short, here’s your homework:

- Cut negative people out of your life wherever you can.
- Cancel events where you’re hanging around negative people.
- Miss that party.
- Skip that conference.
- Ditch that happy hour where the team from work sits around complaining.
- Unfollow and unsubscribe from negativity online.
- Unsubscribe from negativity in podcasts, YouTube channels, and email newsletters.
- Unfollow negative people on Instagram, Twitter, and Facebook.

In a couple days, you’ll hear about what to do after you’ve cut out negativity—but you have to start here.

P.S. The annual investment for seanwes membership increases permanen...

Mar 09 2020



482: Can We Get Personal?

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We all have things in our lives that we can’t wait to share with everyone we know. There are other things we’d just as soon keep to ourselves, yet we want to make a connection with other people. We want to feel heard and understood.

On top of all that, we have a business to build, and a brand that we want to present to the world.

So when is it okay to share, and when is it not? How do we talk about those things that aren’t easy wins, that aren’t sunny days on the beach, that aren’t sipping champagne in front of our private jet? How do we share the real stuff, the hard stuff… or do we share it at all?

It’s hard to know how personal to get when we’re putting ourselves out there, especially on social media. How do we balance a desire to be real, to be authentic, with the responsibility we have to our audience, and to ourselves?

Those are the questions we’re going to answer today.

Mar 04 2020



481: Sabbatical Episode: You Can Travel the World If You Really Want To (Yes, You!)

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Do you want to travel the world—or even travel your own country—with nothing but the pack on your back? Imagine that freedom—knowing you’ve already got everything you need.

There’s that line, “The things you own… end up owning you.” Well, what if you didn’t need to own hardly anything?

Between remote jobs and AirBnb, that unfettered life has never been more accessible…

But you could never actually do it, of course! You have a job, a car, an apartment… or maybe even a house. You’ve got leases and responsibilities and you’ve got a really nice couch.

But if there’s a part of you that just wishes you could pack it all up and hit the road…

Maybe it’s time to listen to that voice.

And if the voice is too quiet to hear… Sean is here to amplify it. In this call I had with Sean, he aims to prove that you can travel the world if you really want to. Yes, even you. Despite all the reasons and excuses… if this is what you really want, you can do it. This show will give you a lot to think about… and you might need to think twice about how much you really want that couch.

Enjoy the show.

Mar 02 2020

1hr 2mins


480: When You’re Tired of Adulting

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You should be proud of yourself: you’ve got a lot on your plate.

You might be running a business, and, as I’ve heard it said, the great thing about running your own business is you can choose whichever 16 hours a day you want to work!

Or you might have a job that takes up most of the day, and a passion that you work on in the mornings, or the evenings, or both.

On top of all that, we all have our share of adulting: you know, doing the laundry, calling the bank, making sure there’s something in the fridge when we need it.

And I haven’t even touched on all the other people you have in your life, some of whom might need you to do all of the above while carrying them around or solving their LEGO woes.

You could be excused for just wanting a breather sometimes. Or maybe just wanting to give it all up and live in a tiny cabin on a moor. Or you could join a monastery, and possess nothing but a bowl, a robe, and a spartan room.

If any of that is sounding appealing right now, you’re not alone. Feeling overwhelmed with your commitments, desires, and responsibilities is a fact of life. Taking flight for the hills with no forwarding address might be the solution… but I hope not.

We still want to see you around these parts! :)

Let’s talk about what it takes to keep playing the often-exhausting game of life. We have yet to find the rule book, but we can share what we’ve learned that works.

Feb 26 2020

1hr 3mins


479: Is It Ethical to Sell Products to Consumers?

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There are no two ways around it: selling a product does not come naturally to most of us. In fact, the very idea can feel a little slimy. Isn’t it a little weird to try to convince someone to part with their hard-earned money? Who am I to try to take it out of their pocket?

Is this even ethical?

In previous episodes we’ve discussed why you as a business owner need to learn to sell—to sell often, and with confidence. But the whole idea can still be uncomfortable.

These days, we might feel a backlash against consumerism and materialism, and, even though we practice ethical and responsible ways of creating our work, we can’t shake the feeling that we’re still contributing to a problem.

If you create a product, isn’t that just one more “thing” you expect people to burden their lives with?

If these sorts of thoughts are leaving you paralyzed, don’t miss this conversation. We’re going to discuss the difference between creating and selling things that the world could do without, and truly valuable products that enrich the lives of their customers.

Products, sales, money… these are all just tools for the movement of value between human beings. Are they good, or are they bad? It all depends on how you use them.

Feb 19 2020



478: Sabbatical Episode: Caleb Wojcik On Getting Your First Video Client and Creating Content Without Overthinking

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While on our first stop of the sabbatical year in San Diego, I got to visit Caleb Wojcik in his home studio.

In addition to this episode, we also recorded an episode with me on the Caleb Wojcik Show which publishes today.

Caleb is an incredible filmmaker who has worked with clients like Pat Flynn of Smart Passive Income and ConvertKit (filming their I Am A Blogger series as well as the Craft + Commerce conference). He also filmed our own seanwes conference.

Caleb regularly teaches what he’s learned building a successful six-figure client-services business with his podcast, courses, and YouTube channel.

In today’s episode, I ask Caleb what he would do to get his first client if he was starting from scratch. If you’re looking to sell your filmmaking services, this episode is for you.

Aside from client services, Caleb is also the inventor of SwitchPod. SwitchPod is a minimal, versatile, handheld tripod for vloggers that raised over $400,000 on Kickstarter. We talk about going from client services to physical products and the future of SwitchPod.

Caleb recently set up what many would consider to be a dream home video studio in the past couple of years. But like many of us, he still struggles with overthinking content creation and production quality. We talk about some tips for overcoming overthinking and how to make videos more easily.

Feb 14 2020



477: Sabbatical Episode: Ridding Yourself of Guilt – A Conversation With Calvin Rosser

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This podcast episode was not planned.

While staying in San Diego during my sabbatical, my friend Caleb Wojcik invited me to his house to record a podcast. Caleb lives in Encinitas (about a one-hour train ride from where we were staying in downtown San Diego).

Caleb and I recorded two podcasts: one for his show, and another for mine. You’ll see that interview with Caleb on the podcast feed in the next day or two.

I was getting ready to take the 3:00pm train back to the city after recording with Caleb, when I received a new message on Instagram from Calvin Rosser:

“Hey dude, think I saw you’re in San Diego. I’m in Encinitas (north of San Diego) if you want to get together. Fairly free during the evenings this week. Just working and surfing.”

I’d met Calvin once last year at Craft + Commerce conference. We got coffee together the last morning before I went to the airport.

Calvin has been a nomadic traveler for many years now. Over coffee last year in Boise, Idaho, he shared stories of his travels, and emphasized the importance of going with the flow and not having an overly rigid plan.

“You may find that you love a place and want to stay longer.”

At the time, he spoke of settling down. Several years of traveling nomadically was an incredible experience, but he was ready to slow down and stay in one place for awhile.

We both just happened to be in Encinitas at the same exact time. How perfect was it that he messaged me without knowing?

This must have been where he settled down last year.

Calvin laughed. “I actually just got here a day ago.”

“What happened to settling down?”

“I still want to. I miss having friends I see regularly and with whom I can go deep.”

We met at a coffee shop in Encinitas, but Calvin hardly sat down. Right away, he asked if we’d be willing to go somewhere else.

“I actually have a car, but I prefer to walk. There’s a place nearby that’s really nice—it’s about a 14-minute walk from here. Is that okay?”

Calvin has a thoughtful tone, as you’ll hear in the recording. He doesn’t mince words, and he doesn’t waste any time getting straight to deep and meaningful matters.

Before I know it, we walk through an iron gate into another world. I’d never been in a meditation garden, but visiting at golden hour is everything you’d imagine: fish, flowers, and colorful foliage abound as you walk through winding pathways and up stairs.

As we go up, the trees give way to a bright sky with a sun that will set within the hour. We find a bench at the top in a little clearing that reveals a stunning panorama of the Pacific Ocean. We are high up on the cliff.

“I’m trying to remove guilt when not working,” Calvin says.

“Do you mind if I record our conversation?” I ask. “We don’t have to do anything with the recording, but if we end up discussing something worth sharing, then at least we have the option of making it available as a podcast.”

Calvin doesn’t mind. He almost seems indifferent.

I hand him the lavalier microphone to clip to his shirt. He doesn’t seem phased. We don’t begin with any formal introductions. The tone of our conversation remains the same. We just continue talking.

“With my work, I feel that there’s an endless list of things to do. When I’m not working, I should be focused on that list of things to do.”

The guilt. As a recovering workaholic, I know it all too well.

There were only ever two modes:

1. Working
2. Feeling guilty about not working

I didn’t like feeling guilty.

Calvin’s the same. He’s internally driven, and unsatisfied with anything less than reaching his full potential.

That was me, and why I worked 18-hour days for a decade. Then I burned out.

“The times I feel the guilt the least, and the times I feel most alive, is when I’m connecting one-on-one with someone else,” Calvin says. “I’m  able to engage with that in a way where the other stuff sort of melts away.”

The seanwes podcast has not, historically,

Feb 12 2020



476: Your Location Affects Your Motivation

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Everybody knows if you want to be in pictures, move to Hollywood. Want to work in finance? New York, or London. Dreaming of starting the next big tech company? Better move to Silicon Valley—that’s where the money is. And if country music’s your jam, head out to Nashville.

Is that really true? Is it only possible to succeed in a handful of cities around the world?

Well, of course not. But your location does shape who you are. The things you see and hear every day, the way the people around you behave and what they talk about, the ease of access to what inspires you… it all plays a part in achieving your goals.

Today we discuss how your location affects your motivation—the impact where you live has on the opportunities presented to you and your ability to capitalize on them.

We’re not here to tell you where to live, but if you’ve been struggling with whether to move or stay where you are, this show will provide some clarity.

Feb 05 2020

1hr 7mins


475: Getting Comfortable on Camera

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Since YouTube launched in 2005, online video has taken over the world. It might be hyperbolic to compare this to the invention of the printing press… but, then again, it might not.

Quite simply, video is the medium by which a growing amount of the world’s information is consumed. For a creative person, someone who wants to share their message and their art with the world, creating videos gives you an incredible opportunity.

But there’s a problem: For most of us, appearing on camera does not come naturally.

Have you tried making videos—or at least thought about it—only to freeze up when that camera lens is pointed at you? Do you find yourself stuck, imagining the endless crowd staring at you, just waiting for you to mess up?

Yup, it happens to the best of us. Today we’re talking about how to get comfortable with being on camera.

Jan 29 2020

1hr 52mins


iTunes Ratings

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Great stuff!

By SoupySale - Jan 22 2019
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Really helped keep me keeping on when I feel like I should just give up!


By Jane Z123 - Jan 22 2019
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Practical information that’s invaluable