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Business

Brand Boost, a business audio experience

Updated 7 days ago

Business
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The Brand Boost audio experience brings you conversations, news and insights on what you need to take your brand to the next level. Support this podcast: https://anchor.fm/brandboost/support

Read more

The Brand Boost audio experience brings you conversations, news and insights on what you need to take your brand to the next level. Support this podcast: https://anchor.fm/brandboost/support

iTunes Ratings

54 Ratings
Average Ratings
52
0
1
0
1

Branding Brilliance!

By KatieJoy0514 - Mar 26 2019
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Vincenzo and his incredible guests talk all things marketing and branding, giving you insight you wouldn't have otherwise. The best part is these great insights come from truly engaging individuals that have been where you are and genuinely want to see you succeed. Thanks so much for putting out such a spectacular show Vincenzo - keep up the great work!

Great topics and guests!

By Craig-Winningyouthcoaching.com - Jan 18 2017
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Wow great content and guests! Thank you for sharing this Vincenzo!

iTunes Ratings

54 Ratings
Average Ratings
52
0
1
0
1

Branding Brilliance!

By KatieJoy0514 - Mar 26 2019
Read more
Vincenzo and his incredible guests talk all things marketing and branding, giving you insight you wouldn't have otherwise. The best part is these great insights come from truly engaging individuals that have been where you are and genuinely want to see you succeed. Thanks so much for putting out such a spectacular show Vincenzo - keep up the great work!

Great topics and guests!

By Craig-Winningyouthcoaching.com - Jan 18 2017
Read more
Wow great content and guests! Thank you for sharing this Vincenzo!
Cover image of Brand Boost, a business audio experience

Brand Boost, a business audio experience

Latest release on Apr 08, 2019

Read more

The Brand Boost audio experience brings you conversations, news and insights on what you need to take your brand to the next level. Support this podcast: https://anchor.fm/brandboost/support

Rank #1: Using Imrov to Humanize Marketing

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Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"   -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one. Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection. Kathy also humanizes internal communication, culture, and training because great marketing starts internally. Common Challenges Kathy Can Help Solve Uncovering, framing, articulating and getting big stories out there Strategy challenges with content – telling the right stories in the right places Turning teams into better storytellers with training – branding, HR, marketing, sales, engineering Brainstorming memorable ideas for story, content, products – Kathy uses improvisation to get results -- Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Dec 03 2018

47mins

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Rank #2: 171: What is Net Neutrality and Why Should You Care?

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Without Net Neutrality, cable and phone companies could carve the internet into fast and slow lanes. An ISP could slow down its competitors’ content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open internet.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Dec 14 2017

7mins

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Rank #3: Pat Flynn Wants You to Fly

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Pat Flynn is an incredible thought leader in the passive online income industry and has finally put his methodologies in his first book: Will It Fly. Today we talk about the process of writing that book and how it’s changing the lives of people all over the world who are getting more time back in their lives with new revenue opportunities. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Dec 07 2018

24mins

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Rank #4: Digital Transformation in the Freedom Economy with Scott Monty

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There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle. This is the Freedom Economy revolution. Who is Scott Monty? Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has a another decade and a half of experience in communications and marketing agencies. Scott's clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He most recently ran Scott Monty Strategies. He is a board member of the American Marketing Association and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and edits and produces the widely acclaimed weekly newsletter and podcast The Full Monty.   What is Spera.io? Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom  Manage Projects The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools. Get Paid Fast More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform. Tasks to Invoices Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool. Robust Mobile App Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice. Manage Clients It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform. Access to Capital Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners. Who is Vincenzo Landino? Vincenzo is an e

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Dec 05 2018

39mins

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Rank #5: How to Copy Netflix with Barry Enderwick

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Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the most compelling entertainment available anywhere and being rewarded with continued record share prices and revenues. Who wouldn’t want to replicate that? Andiamo! Links of Interest: Read Barry's full analysis with links to company culture deck Kaizen Creative Partnership @kaizenbarry About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voiceover Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Enjoy the podcast? Give us a rating or a review on iTunes!

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 29 2018

32mins

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Rank #6: John Lee Dumas Discusses How Consistency Breeds Success

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When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited.
John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200!
From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by.
Andiamo!
About John Lee Dumas
John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John has turned EntrepreneurOnFire into a business that generates over $200,000 a month & shares all the details via his monthly income reports at EOFire.com/income. John also founded the #1 Podcasting community in the world; Podcasters' Paradise; a community where over 1200 Podcasters learn how to create, grow, and monetize their podcast in a supportive environment. EntrepreneurOnFire generates over 750,000 unique listens a month & recaps of these 700 plus episodes and MUCH more can be found at EOFire.com.
Vincenzo’s Italian Lesson of the Day:

“ricevuto come un cane in chiesa” –> good luck!
Here's a colorful phrase: ricevuto come un cane in chiesa, which literally translates to, “received like a dog in church.” It’s similar to the English “like a whore in church,” but the alliteration in the k sounds of come, cane, and chiesa seem to give it more power.

Example: What did your parents think of your American boyfriend arriving on his Harley? L’hanno ricevuto come un cane in chiesa.
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Nov 29 2018

59mins

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Rank #7: How Bad Do You Want It?

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How Bad Do You Want It?
Amanda Bayerle is a health and fitness coach and host of the "How Bad Do I Want It?" podcast, along with her husband, Nicholas.
The How Bad Do I Want It podcast features inspiring stories of men and women who made their dreams a reality. Amanda and Nicholas Bayerle have a mission to help you grow your personal/business development and see greater success! You will find success hacks and inspiring stories twice a week along with Q and A Friday, where you ask the questions and we answer them. If you want to grow, challenge yourself and learn from entrepreneurs such as Michael O'Neal, Joel Brown, and Kate Erickson then you will love this podcast.
Amanda gives us tips on staying healthy and running your own business as well as how to have a successful business with your significant other!
Tips on staying healthy while running a business:

Be sure to have someone holding you accountable. Greater success comes when you feel you MUST stay healthy.
Hydrate! When you aren't properly hydrated, you tend to eat more. You also can get "foggy brain" when not hydrated.
In order to stay consistent, choose a fitness routine you enjoy.

Tips on having success with your significant other in business:

You can be each other's cheerleader and accountability partners
Celebrate wins together

Listen through till the end as Amanda gives away a special gift! (If you miss it, it's right here: www.thetruechallenge.com/videoseries)
Find Amanda here:
Twitter
www.thetruechallenge.com
Andiamo!

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 27 2018

24mins

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Rank #8: How Southwest, Experian, SAP & Atmel use Live Video

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Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mikedelgado)(Experian), Ursula Ringham (@Ursula_Ringham) (SAP), Artie Beavis (@ArtieBeavis)(Atmel Corporation), and Adam Rucker (@adamrucker) (Southwest Airlines) About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 26 2018

40mins

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Rank #9: Digital Marketing Tips from Taylor Swift

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Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands
In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including:

Use FOMO for good
Take the time to appreciate your consumers
Create special experiences.

We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format:

Social video continues to explode. Facebook reports over 100 million video views daily!
Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views.
The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau.
Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu.
Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks.
OTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence.
Facebook goes native, and native ad formats make up more than 80% of impressions.
Hilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000. 
Trump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's 25,000 on the livestreaming app.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.
Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling
Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 25 2018

14mins

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Rank #10: The Business of Storytelling with Park Howell

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In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it’s buried beneath the day-to-day business milieu. Busy executives don’t take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business growth that follows. Park has experienced the transformational power of business storytelling when he took a tiny water conservation campaign in Mesa, AZ, and created the largest outreach effort of its kind in North America with more than 400 private and public entities adopting the program. With brand storytelling, Park has helped Goodwill of Central Arizona grow from 24 stores generating $17 million in annual revenue in 2003 to more than 60 stores earning more than $125 million in revenue by 2015. His business storytelling launched Coca-Cola’s ecodriving initiative among its 60,000 fleet drivers and support staff. Coke enjoyed double the savings on fuel and maintenance than projected due to the embrace of the program by its employees. Download Park Howell's Business of Story Workbook   Subscribe to the Business of Story Podcast   What is the Story Cycle Process?     Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!  

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 24 2018

1hr 12mins

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Rank #11: Eighteen Things Mentally Strong People Do

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18 Things Mentally Strong People Do My uncle left this for me before he left Florida. It was a snippet from a Forbes article about what mentally strong people do.  Being in the midst of the Freedom Economy Series, I thought this was something that all independent workers, entrepreneurs and freelancers could use. Get 30-days FREE of spera.io by clicking here. Here are the 18 things mentally strong people do. What do you do well? What do you need to work on? 1. They move on. They don't waste time feeling sorry for themselves. 2. They keep control. They don't give away their power. 3. They embrace change. They welcome challenges. 4. They stay happy. They don't complain. They don't waste energy on things they can't control. 5. They are kind, fair and unafraid to speak up. They don't worry about pleasing other people. 6. They are willing to take calculated risks. They weigh the risks and benefits before taking action. 7. They invest their energy in the present. They don't dwell on the past. 8. They accept full responsibility for their past behavior. They don't make the same mistake over and over. 9. They celebrate other peoples success. They don't resent that success. 10. They are willing to fail. They don't give up after failing. They see every failure as a chance to improve. 11. They enjoy their time alone. They don't fear being alone. 12. They are prepared to work and succeed on their own merits. They don't feel the world owes them anything. 13. They have staying power. They don't expect immediate results. 14. They evaluate their core beliefs and modify as necessary. 15. They expend their mental energy wisely. They don't spend time on unproductive thoughts. 16. They think productively. They replace negative thoughts with productive ones. 17. They tolerate discomfort. They accept their feelings without being controlled by them. 18. They reflect on their progress every day. Let us know your thoughts. Tweet at us. Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Who is Amy Schmittauer? Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose viewers have contributed more than 3 million views. A co-founder and video marketing consultant at Aftermarq, Amy has helped clients discover brand awareness through video blog content and is writing her 

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 23 2018

11mins

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Rank #12: From NFL Cheerleader to Million Dollar Mogul

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Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.   A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That’s when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.   Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.   Get Kelly's book, Unstoppable, here: http://www.amazon.com/dp/B01BPH9N0E/ About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 22 2018

30mins

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Rank #13: Millennial in an Enterprise Corporation with SAP's Ryan Sonnenberg

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On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial.

We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 22 2018

26mins

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Rank #14: The Myth of Saturday

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It’s another day of the week that ends in “day”.

It’s the first day of the weekend.

But for entrepreneurs, Saturday’s don’t exist.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Feb 02 2018

7mins

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Rank #15: Expectations Will Kill You

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Some have said that the secret to happiness is having low expectations.

I’m going a step further and saying that expectations will kill you.

I suffered from putting high expectations on everyone I met.

A new friend. Why didn’t they make plans to hang out?

A new business prospect. Why aren’t they responding to the proposal?

An employee. Why aren’t they going above and beyond?

Why, why, why!?

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Feb 02 2018

3mins

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Rank #16: 170: What do you want?

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Seriously, how can I keep you listening to this podcast? Is it even worth publishing here anymore? Let me know!

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Oct 31 2017

7mins

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Rank #17: Seven Steps to a Powerful Personal Brand

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With social media today, it’s so easy to get lost in the noise. Many people ask me how to build a personal brand. It’s a lot of work, it takes dedication and it requires providing value.

However, here are 7 tips for you to get yourself started down the path of a personal brand.

1. GET TO KNOW YOURSELF!

This takes reflection and understand of WHO you are and accepting that person fully.

2. KNOW HOW YOU WANT TO PRESENT YOURSELF

Decide where you’re going to ‘play’ and how you are going to do it.

3. ADD YOUR OWN FLAIR

What are your passions or hobbies? Favorite sports team? Be sure to show that off. Don’t be afraid to show that flair!

4. BE CONSISTENT WITH YOUR MESSAGING

Your words and actions, everywhere, must match. Consistency = Integrity.

5. TAKE ACTION

Take action! Go out there and get it done. It starts with YOU and ends with ACTION.

6. BE YOUR BRAND!

You are your biggest advocate.

7. Surround yourself with a good team 

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’sBarilla Pasta, DC United, Homes.com, SAP, Tinder and more!

 

 

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This episode is sponsored by
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Support this podcast: https://anchor.fm/brandboost/support

Jun 20 2017

8mins

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Rank #18: 168: Amazon's Final Mile Woes, Solved?

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Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries.

Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock price at Thursday’s close.

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Support this podcast: https://anchor.fm/brandboost/support

Jun 16 2017

13mins

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Rank #19: 167: Are Brands Allowed an Opinion?

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Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business."

However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that creates no waves?

Joining hosts Robert Hix and Vincenzo Landino are Savannah Peterson with Savvy Millennial and Antigone Peyton at Cloudigy Law.

About Savannah Peterson

Savannah Peterson is the Founder and Chief Unicorn of Savvy Millennial where she helps the people, products and brands she loves grow. Savannah was named to the 2016 Forbes 30 Under 30 list in Consumer Technology, and is a respected voice in innovation and community engagement.

Savannah works with authors, startups and companies, developing go-to-market strategies and building communities. She thrives on product development and launch journey and is a super-connector of people, resources and audiences. Prior to Savvy Millennial, Savannah was the Director of Innovation Strategy at Massive Labs & Speck Design where she helped create new consumer electronics. In her New York City life, Savannah was the Director of Global Community at Shapeways, the world's largest 3D Printing community, where she empowered and enabled over 25,000 3D Printing businesses.

A true hardware nerd, Savannah has helped friends, clients, and fellow creatives raise over $4.5M through crowdfunding. Before diving head first into design, Savannah worked at Fox Sports Northwest, the Center for Communication and Civic Engagement at the University of Washington, and founded her own Social Media Marketing Agency, Savvy Marketing Seattle. She travels the world as a public speaker, most recently featured at the Air New Zealand Inspiring Voices series, Kiwi Landing Pad Sales and Marketing Jam, South by Southwest, the Silicon Beached Festival, the Ford Research and Innovation Lab, Gasparilla Interactive, Social Fresh and more. An avid mentor for women and men in tech, she mentors and teaches at Stanford, NYU, and PACE University.

She has been featured in/on Forbes, the BBC, NBC, The Wall Street Journal, Gizmodo, CNET, The Verge, and others. When not geeking out, she’s tasting wine and romping through the wild blue yonder with her rescue mutt, Martini. Savannah thrives on empowering innovative minds. This takes shape in many forms; keynote speaking, panel moderating, teaching, mentoring, livestreaming, vlogging, podcasting, hosting and any other excuse to have fun in front of a creative audience.

About Antigone Peyton

Antigone focuses on intellectual property litigation and IP portfolio management and growth strategies involving patents, trademarks, trade secrets, and copyrights. Her litigation and counseling experiences also include unfair competition, DMCA violations, computer fraud, and social media issues. Antigone has acted as lead trial counsel and appellate counsel in federal civil lawsuits across the United States and has a significant litigation practice in the Eastern District of Virginia (the “Rocket Docket”). Additionally, Antigone has represented clients before the Patent Trial and Appeal Board (PTAB), in the U.S. Patent and Trademark Office (USPTO), and before the Trademark Trial and Appeal Board (TTAB).

Antigone has been recognized among Virginia Super Lawyers and Virginia Legal Elite for her work involving intellectual property law. She has also been honored with an Influential Women of Virginia award for ou

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Feb 21 2017

1hr 10mins

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Rank #20: 166: Brands and the PewDiePie Dilemma

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PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program. 

With both brands dropping him, many have asked: "how can brands be safe from influencers?" 

In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience.

Articles of reference:

Washington Post

Forbes

Chris Brogan

About Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now.

About Roberto Blake

Roberto Blake is the CEO and Creative Director of Create Awesome Media, LLC., where he develops and produces digital content and online media properties. Currently he is the host of a popular Creative Education Channel on YouTube, "Always Be Creating". Roberto also host and co-produces the "Create Something Awesome Today Podcast", in partnership with Liebsmedia.

As a practictioner in video marketing, Roberto has a background in advertising, marketing and brand development based in a long career in the creative services industry. Leveraging skills in Graphic Design, Photogaphy and Video Editing, Roberto uses his versatility as and advantage in social media platforms and content that rely on these advanced skills.

As a Public Speaker he covers a variety of topics

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Feb 20 2017

1hr 10mins

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Take Control of Your Own PR with Susan Young

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Susan Young an award-winning publicity strategist with 30 years of experience. She is a certified practitioner in Neurolinguistic Programming (NLP) and has been named one of the 'Top 75 Badass Women on Twitter'

For Brand Boost Podcast listeners, check out the #30/30 content guide with this link:  https://www.sueyoungmedia.com/pl/68527

Here's my favorite: the “How to Get Your Press Pass” video training mini-class, please use this link: http://bit.ly/2Dzm5QT

"Communication Nation" on Facebook. https://www.facebook.com/groups/communicationnation/

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Apr 08 2019

35mins

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Wake-up with the Morning Brew's Austin Rief

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I had the pleasure of talking to Austin Rief, co-founder of Morning Brew, a business newsletter, on the rise of newsletters and why the medium is working in the age of video and other visual content.

Morning Brew is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley. As opposed to traditional business news that is dense and dry, Morning Brew makes staying up-to-date fun and simple, giving you everything you need to know in an enjoyable 5 minute read.

Subscribe to Morning Brew using my link: http://vincenzolandino.com/morningbrew

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Mar 25 2019

16mins

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Disrupting the Wine Industry with Empathy Wines

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Meet the winery that's changing the world!

The wait is over. We’re excited to unveil an exciting episode bringing to you a new way of making and selling wine.  

Gary Vaynerchuk along with Nate Schroetter and Jon Troutman grew tired of wine lovers in the US being forced to pay too much for a great bottle. The traditional channels add big mark-ups to the price of wine, and too often, the farmers who pour their soul into producing great bottles are forgotten about.  Empathy Wines is a result of their empathy for The Farmer, and empathy for You, the wine drinker. 

They're working with quality-conscious and sustainable grape growers in great regions of California, to produce incredible bottles of rosé, white, and red blends that ship direct to your doorstep.  

Tor the top Club Empathy customers, they've created a personal Wine Concierge service. Need help selecting a special bottle of Cabernet to gift your father-in-law for the holidays? Planning a trip to wine country and want VIP access to tasting rooms? They actually give you a private number to text for any wine inquiry you have.  For more details, head to empathywines.com

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Feb 19 2019

50mins

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Digital + Sports with Columbus Blue Jackets, TJ Ansley

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I had the chance to sit down with the Director of Digital Media for the Columbus Blue Jackets, TJ Ansley, and talk about the changes in sports media today as well as what it takes to remain relevant as a sports team.

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Feb 07 2019

40mins

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The Business of Marriage featuring Amy Landino

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The Brand Boost podcast is back! Welcome to a complete business audio experience.
On this episode, my wife, Amy Schmittauer Landino, joins me to discuss the Business of Marriage and how your significant other becomes an extension of your brand.
Amy Landino is an award-winning YouTuber, best selling author, and professional keynote speaker.

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Feb 07 2019

28mins

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Pat Flynn Wants You to Fly

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Pat Flynn is an incredible thought leader in the passive online income industry and has finally put his methodologies in his first book: Will It Fly. Today we talk about the process of writing that book and how it’s changing the lives of people all over the world who are getting more time back in their lives with new revenue opportunities. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

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Dec 07 2018

24mins

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Digital Transformation in the Freedom Economy with Scott Monty

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There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle. This is the Freedom Economy revolution. Who is Scott Monty? Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has a another decade and a half of experience in communications and marketing agencies. Scott's clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He most recently ran Scott Monty Strategies. He is a board member of the American Marketing Association and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and edits and produces the widely acclaimed weekly newsletter and podcast The Full Monty.   What is Spera.io? Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom  Manage Projects The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools. Get Paid Fast More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform. Tasks to Invoices Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool. Robust Mobile App Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice. Manage Clients It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform. Access to Capital Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners. Who is Vincenzo Landino? Vincenzo is an e

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Dec 05 2018

39mins

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Using Imrov to Humanize Marketing

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Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"   -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one. Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection. Kathy also humanizes internal communication, culture, and training because great marketing starts internally. Common Challenges Kathy Can Help Solve Uncovering, framing, articulating and getting big stories out there Strategy challenges with content – telling the right stories in the right places Turning teams into better storytellers with training – branding, HR, marketing, sales, engineering Brainstorming memorable ideas for story, content, products – Kathy uses improvisation to get results -- Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" -- Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

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Dec 03 2018

47mins

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How to Copy Netflix with Barry Enderwick

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Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the most compelling entertainment available anywhere and being rewarded with continued record share prices and revenues. Who wouldn’t want to replicate that? Andiamo! Links of Interest: Read Barry's full analysis with links to company culture deck Kaizen Creative Partnership @kaizenbarry About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voiceover Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Enjoy the podcast? Give us a rating or a review on iTunes!

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Nov 29 2018

32mins

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John Lee Dumas Discusses How Consistency Breeds Success

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When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited.
John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200!
From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by.
Andiamo!
About John Lee Dumas
John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John has turned EntrepreneurOnFire into a business that generates over $200,000 a month & shares all the details via his monthly income reports at EOFire.com/income. John also founded the #1 Podcasting community in the world; Podcasters' Paradise; a community where over 1200 Podcasters learn how to create, grow, and monetize their podcast in a supportive environment. EntrepreneurOnFire generates over 750,000 unique listens a month & recaps of these 700 plus episodes and MUCH more can be found at EOFire.com.
Vincenzo’s Italian Lesson of the Day:

“ricevuto come un cane in chiesa” –> good luck!
Here's a colorful phrase: ricevuto come un cane in chiesa, which literally translates to, “received like a dog in church.” It’s similar to the English “like a whore in church,” but the alliteration in the k sounds of come, cane, and chiesa seem to give it more power.

Example: What did your parents think of your American boyfriend arriving on his Harley? L’hanno ricevuto come un cane in chiesa.
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Nov 29 2018

59mins

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How Bad Do You Want It?

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How Bad Do You Want It?
Amanda Bayerle is a health and fitness coach and host of the "How Bad Do I Want It?" podcast, along with her husband, Nicholas.
The How Bad Do I Want It podcast features inspiring stories of men and women who made their dreams a reality. Amanda and Nicholas Bayerle have a mission to help you grow your personal/business development and see greater success! You will find success hacks and inspiring stories twice a week along with Q and A Friday, where you ask the questions and we answer them. If you want to grow, challenge yourself and learn from entrepreneurs such as Michael O'Neal, Joel Brown, and Kate Erickson then you will love this podcast.
Amanda gives us tips on staying healthy and running your own business as well as how to have a successful business with your significant other!
Tips on staying healthy while running a business:

Be sure to have someone holding you accountable. Greater success comes when you feel you MUST stay healthy.
Hydrate! When you aren't properly hydrated, you tend to eat more. You also can get "foggy brain" when not hydrated.
In order to stay consistent, choose a fitness routine you enjoy.

Tips on having success with your significant other in business:

You can be each other's cheerleader and accountability partners
Celebrate wins together

Listen through till the end as Amanda gives away a special gift! (If you miss it, it's right here: www.thetruechallenge.com/videoseries)
Find Amanda here:
Twitter
www.thetruechallenge.com
Andiamo!

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Nov 27 2018

24mins

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How Southwest, Experian, SAP & Atmel use Live Video

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Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mikedelgado)(Experian), Ursula Ringham (@Ursula_Ringham) (SAP), Artie Beavis (@ArtieBeavis)(Atmel Corporation), and Adam Rucker (@adamrucker) (Southwest Airlines) About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

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Nov 26 2018

40mins

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Digital Marketing Tips from Taylor Swift

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Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands
In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including:

Use FOMO for good
Take the time to appreciate your consumers
Create special experiences.

We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format:

Social video continues to explode. Facebook reports over 100 million video views daily!
Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views.
The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau.
Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu.
Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks.
OTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence.
Facebook goes native, and native ad formats make up more than 80% of impressions.
Hilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000. 
Trump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's 25,000 on the livestreaming app.
Andiamo!
About Vincenzo Landino:
Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.
Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.
Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling
Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

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Nov 25 2018

14mins

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The Business of Storytelling with Park Howell

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In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it’s buried beneath the day-to-day business milieu. Busy executives don’t take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business growth that follows. Park has experienced the transformational power of business storytelling when he took a tiny water conservation campaign in Mesa, AZ, and created the largest outreach effort of its kind in North America with more than 400 private and public entities adopting the program. With brand storytelling, Park has helped Goodwill of Central Arizona grow from 24 stores generating $17 million in annual revenue in 2003 to more than 60 stores earning more than $125 million in revenue by 2015. His business storytelling launched Coca-Cola’s ecodriving initiative among its 60,000 fleet drivers and support staff. Coke enjoyed double the savings on fuel and maintenance than projected due to the embrace of the program by its employees. Download Park Howell's Business of Story Workbook   Subscribe to the Business of Story Podcast   What is the Story Cycle Process?     Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!  

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Nov 24 2018

1hr 12mins

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Eighteen Things Mentally Strong People Do

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18 Things Mentally Strong People Do My uncle left this for me before he left Florida. It was a snippet from a Forbes article about what mentally strong people do.  Being in the midst of the Freedom Economy Series, I thought this was something that all independent workers, entrepreneurs and freelancers could use. Get 30-days FREE of spera.io by clicking here. Here are the 18 things mentally strong people do. What do you do well? What do you need to work on? 1. They move on. They don't waste time feeling sorry for themselves. 2. They keep control. They don't give away their power. 3. They embrace change. They welcome challenges. 4. They stay happy. They don't complain. They don't waste energy on things they can't control. 5. They are kind, fair and unafraid to speak up. They don't worry about pleasing other people. 6. They are willing to take calculated risks. They weigh the risks and benefits before taking action. 7. They invest their energy in the present. They don't dwell on the past. 8. They accept full responsibility for their past behavior. They don't make the same mistake over and over. 9. They celebrate other peoples success. They don't resent that success. 10. They are willing to fail. They don't give up after failing. They see every failure as a chance to improve. 11. They enjoy their time alone. They don't fear being alone. 12. They are prepared to work and succeed on their own merits. They don't feel the world owes them anything. 13. They have staying power. They don't expect immediate results. 14. They evaluate their core beliefs and modify as necessary. 15. They expend their mental energy wisely. They don't spend time on unproductive thoughts. 16. They think productively. They replace negative thoughts with productive ones. 17. They tolerate discomfort. They accept their feelings without being controlled by them. 18. They reflect on their progress every day. Let us know your thoughts. Tweet at us. Who is Vincenzo Landino? Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Who is Amy Schmittauer? Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose viewers have contributed more than 3 million views. A co-founder and video marketing consultant at Aftermarq, Amy has helped clients discover brand awareness through video blog content and is writing her 

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Nov 23 2018

11mins

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From NFL Cheerleader to Million Dollar Mogul

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Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.   A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That’s when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.   Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.   Get Kelly's book, Unstoppable, here: http://www.amazon.com/dp/B01BPH9N0E/ About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 22 2018

30mins

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Millennial in an Enterprise Corporation with SAP's Ryan Sonnenberg

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On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial.

We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Nov 22 2018

26mins

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The Myth of Saturday

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It’s another day of the week that ends in “day”.

It’s the first day of the weekend.

But for entrepreneurs, Saturday’s don’t exist.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Feb 02 2018

7mins

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Expectations Will Kill You

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Some have said that the secret to happiness is having low expectations.

I’m going a step further and saying that expectations will kill you.

I suffered from putting high expectations on everyone I met.

A new friend. Why didn’t they make plans to hang out?

A new business prospect. Why aren’t they responding to the proposal?

An employee. Why aren’t they going above and beyond?

Why, why, why!?

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Feb 02 2018

3mins

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171: What is Net Neutrality and Why Should You Care?

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Without Net Neutrality, cable and phone companies could carve the internet into fast and slow lanes. An ISP could slow down its competitors’ content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open internet.

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

Support this podcast: https://anchor.fm/brandboost/support

Dec 14 2017

7mins

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iTunes Ratings

54 Ratings
Average Ratings
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1
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Branding Brilliance!

By KatieJoy0514 - Mar 26 2019
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Vincenzo and his incredible guests talk all things marketing and branding, giving you insight you wouldn't have otherwise. The best part is these great insights come from truly engaging individuals that have been where you are and genuinely want to see you succeed. Thanks so much for putting out such a spectacular show Vincenzo - keep up the great work!

Great topics and guests!

By Craig-Winningyouthcoaching.com - Jan 18 2017
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Wow great content and guests! Thank you for sharing this Vincenzo!