Law Firm Marketing
In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.
Feb 17 2015
Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
Dec 15 2014
Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.
Oct 13 2014
If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.
Sep 22 2014
Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.
Sep 08 2014
If you receive a manual action or unnatural links penalty on your website, it is not forever.
Jul 28 2014
Yahoo is back in the web traffic game – maybe or maybe not. Find out more.
Jul 14 2014
A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.
Jun 23 2014
When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.
Jun 09 2014
Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.
Mar 25 2014
Yahoo’s new Local search design looks like Google’s Local format. However, there are some beneficial differences.
Mar 11 2014
According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.
Feb 18 2014
If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.
Feb 04 2014
At one time, buying paid links was the popular way to improve a law firm’s search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!
Jan 21 2014
Brace your law firm for another change from Facebook – paid organic link promotion.
Jan 07 2014
Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.
Dec 23 2013
Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.
Dec 09 2013
Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.
Nov 05 2013
Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.
Oct 22 2013
When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.
Oct 08 2013