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The Buzz

Updated 2 months ago

Business
Education
Technology
Courses
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What’s the latest buzz in higher education? Find out each month from the experts and thought-leaders at Capture Higher Ed as they discuss the critical topics shaping the industry landscape — from admissions to advancement, technology to breaking news, marketing trends to so much more.

Read more

What’s the latest buzz in higher education? Find out each month from the experts and thought-leaders at Capture Higher Ed as they discuss the critical topics shaping the industry landscape — from admissions to advancement, technology to breaking news, marketing trends to so much more.

iTunes Ratings

27 Ratings
Average Ratings
24
0
0
1
2

Putting the FUN in Function--higher ed style

By re.nonsense.man - Nov 26 2019
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The Buzz is a good mix of humor, news, and thought with a higher ed & enrollment spin. Usually an enjoyable and informative hour of my time! Well worth it.

Yes, please!!

By blonder9090 - Feb 02 2018
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Brad Weiner is my spirit animal. Brilliant, funny, and acerbic. Best of all worlds.

iTunes Ratings

27 Ratings
Average Ratings
24
0
0
1
2

Putting the FUN in Function--higher ed style

By re.nonsense.man - Nov 26 2019
Read more
The Buzz is a good mix of humor, news, and thought with a higher ed & enrollment spin. Usually an enjoyable and informative hour of my time! Well worth it.

Yes, please!!

By blonder9090 - Feb 02 2018
Read more
Brad Weiner is my spirit animal. Brilliant, funny, and acerbic. Best of all worlds.
Cover image of The Buzz

The Buzz

Latest release on Jul 31, 2020

Read more

What’s the latest buzz in higher education? Find out each month from the experts and thought-leaders at Capture Higher Ed as they discuss the critical topics shaping the industry landscape — from admissions to advancement, technology to breaking news, marketing trends to so much more.

Rank #1: Episode 5 - The Five Ways Enrollment Predictions are Putting Colleges Out of Business

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Enrollment management, at its core, is a prediction business. Annually, thousands of admissions officers polish off the crystal ball and project what the enrollment future holds for their institutions. Yogi Berra often quipped that “The future isn’t what it used to be” and no where is that truer than in higher education enrollment predictions. Thom and Brad walk through the primary ways the enrollment prediction industry has missed the mark through antiquated methodology and folk theory. Modern machine learning techniques require a new mindset about how we as professionals think about our future. What can The Farmer’s Almanac, Ron Popeil’s rotisserie chickens, and Uber teach us about enrollment predictions? Pull up a barstool and join the conversation.

Beers:

Thom: Pabst Brewing Company, La Crosse, WI, oldstylebeer.comHeileman’s Old Style Lager

Brad: Bauhaus Brew Labs, Minneapolis, MN, bauhausbrewlabs.comStargrazer Schwarzbier

Links: The Numbers

Brad:

2015 National College Football Attendance

Thom:

Closure Concerns and Financial Strategies: a Survey of College Business Officers Inside Higher Ed, July 17, 2015

The Sustainable University, Bain and Company

Additional References:

The 5 Ways Enrollment Predictions Are Putting Colleges Out of Business

Jordan Ellenberg, How Not to Be Wrong: The power of mathematical thinking

How Accurate Is the Farmer’s Almanac’s Winter Forecast?

Music:

Artist: The Insider

Track: One Fine Day

Used under Creative Commons Attribution-ShareAlike 3.0 Unported License, No revisions made.

Dec 21 2016

33mins

Play

Rank #2: The 2020 Election and its Impact on College Affordability

Oct 21 2019

56mins

Play

Rank #3: Episode 27 - The Top 4 Enrollment Data Fallacies To Avoid

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Human beings, as Dan Ariely wrote, are predictably irrational - and yes, that includes enrollment managers. From recruitment event feedback forms (good to meet you sampling bias), to predictive models (hello false causality), and all those early deposit incentives that only seem to encourage enrollment melt (good day Cobra Effect). If you have ever said this of your favorite slumping athlete: “(s)he’s due,” then you might be human, and thus subject to data fallacies. In this episode of The Weightlist, Thom and Brad list the 4 biggest data fallacies in enrollment management and how to avoid them. Along the way of course is beer and all the reasons you’ll ever need to eat that dessert first.

Beers:

Thom: Cervecería Cuauhtémoc Moctezuma S.A. de C.V., Monterrey, Nuevo León, Mexico, Carta Blanco, https://untappd.com/b/cerveceria-cuauhtemoc-moctezuma-heineken-carta-blanca/3561

Brad: Utepils Brewing Company, Minneapolis, MN, utepilsbrewing.com, Copacetic Kölsch, https://untappd.com/b/utepils-brewing-co-copacetic/1896248

References:

Stanford marshmallow experiment; https://en.wikipedia.org/wiki/Stanford_marshmallow_experiment

Softening Claims of the Marshmallow Test, Inside Higher Ed; https://www.insidehighered.com/news/2018/06/06/new-findings-cast-doubt-marshmallow-test-success-claims

Data Fallacies the Avoid; https://www.geckoboard.com/assets/data-fallacies-to-avoid.pdf

Haifa Israel Daycare Study: What Makes People Do What They Do?; http://freakonomics.com/2013/10/23/what-makes-people-do-what-they-do/

Regression Fallacy; https://en.wikipedia.org/wiki/Regression_fallacy

McNamara Fallacy; https://en.wikipedia.org/wiki/McNamara_fallacy

https://www.logicallyfallacious.com/tools/lp/Bo/LogicalFallacies/237/McNamara-Fallacy

Music:

Artist: Revolution Void, http://freemusicarchive.org/music/Revolution_Void/

Track: Effects of Elevation, http://freemusicarchive.org/music/Revolution_Void/Increase_the_Dosage/revolution_void_-_04_-_effects_of_elevation

Used under Creative Commons Attribution License, http://creativecommons.org/licenses/by/3.0/, No revisions made.

Aug 31 2018

34mins

Play

Rank #4: Who Runs the World? Remote Workers!

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The Buzz, Capture Higher Ed’s new podcast highlighting the latest news and trends in higher education, premiers today with a lively discussion about the growing number of remote workers at university enrollment and advancement offices. Also featuring some notable (and funny) industry news, the episode concludes with a look behind the curtain at Capture Intel … as our experts discuss the recent findings of a marketing automation study by Capture Labs. Welcome to The Buzz, Capture’s Podcast for Higher Ed. Tune in today!

Episode links:

10 Remote Work Trends That Will Dominate 2019

More Philanthropy Professionals Are Working from Home

Hiring (or Becoming!) the Perfect Remote Employee

5 Reasons Why Low-Residency is the Future of Higher Ed Employment

10 Reasons Working From Home Isn’t as Awesome as It Sounds

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Jul 22 2019

52mins

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Rank #5: Episode 24 - Enrollment Leadership in the Petabyte Age with Jennielle Strother

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What does it mean to be "current" in the field of enrollment management on issues of data and technology? How does a leader foster a strategic data-driven culture in the enrollment suite and specifically how do you mentor young professionals to level up their data skills and stay in the field? Jennielle Strother is the Associate Vice President for Enrollment Services at Concordia University Texas, an Adjunct Professor at the University of the Incarnate Word, and co-founder of #emchat community. Jennielle joins Brad and Thom to explore how modern data leadership looks from the AVP seat.

Beers:

Thom: Hoppin' Frog Brewery, Akron, OH, www.hoppinfrog.com, Gangster Frog IPA, https://untappd.com/b/hoppin-frog-brewery-gangster-frog-i-p-a/335672

Brad: Toppling Goliath Brewery, Decorah, IA, Pseudo Sue Pale Ale, https://untappd.com/b/toppling-goliath-brewing-co-pseudo-sue/65644

References:

Excel on the way out?, https://www.accountingtoday.com/news/cfos-no-longer-see-excel-skills-as-vital-for-new-hires

Music:

Artist: Waylon Thorton, http://freemusicarchive.org/music/Waylon_Thornton/

Track: Favorite Secrets, http://freemusicarchive.org/music/Waylon_Thornton/Mystery_Club/Waylon_Thornton_-_Favorite_Secrets

Used under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States (CC BY-NC-SA 3.0 US) License, https://creativecommons.org/licenses/by-nc-sa/3.0/us/, No revisions made

Apr 25 2018

55mins

Play

Rank #6: Episode 13 - Enrollment Goals and Half-Court Shots: You Cannot Have it All

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Another Fall brings another set of enrollment goals to relentlessly pursue for many admissions teams across the nation. But how can data help delineate a stretch goal from a NBA half-court heave? In this episode of The Weightlist, Thom and Brad walk through a deep dive of five years of Integrated Postsecondary Education Data System (IPEDS) data to find out what happens when enrollment goals start canceling each other out. Want to nail your enrollment goals in May? This episode can help you set better goals in August.

Beers:

Thom: Schlafly The Saint Louis Brewery, St. Louis, MO, schlafly.com, Kölsch, https://untappd.com/b/schlafly-the-saint-louis-brewery-kolsch/1590

Brad: Grain Belt Brewery , New Ulm, MN, grainnbelt.com, Grain Belt Premium, https://untappd.com/b/august-schell-brewing-company-grain-belt-premium/14011  References:

Moody’s Investor Services Special Comment Report, Rising Student Applications Complicate College Enrollment Projections and Budgeting, October 2, 2014, http://45tkhs2ch4042kf51f1akcju.wpengine.netdna-cdn.com/wp-content/uploads/2014/10/Rising-Student-Applications-Complicate-College-Enrollment-Projections-Budgeting.pdf

Music:

Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw

Track: Words, http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WORDS______2-35

Used under Creative Commons Attribution 3.0 United States (CC BY 3.0 US) License, https://creativecommons.org/licenses/by/3.0/us No revisions made.

Aug 10 2017

31mins

Play

Rank #7: Episode 3 - Interview with Zain Khandwala Part 1

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What does the hype cycle and trough of disillusionment look like in the higher education data space? Have we been here before? Data Science, informatics, business analytics - are all these terms just buzzwords? Universities investing big resources in how they manage and leverage institutional data - and this interview with the Executive Director of the Institute for Advanced Analytics at Bellarmine University in Louisville, KY will help you sift through fact and fiction in the vast promises being made of about big data.

Show Notes

Beers:

Thom: Fat Bottom Brewery, Knockout IPA, Nashville, TN, fatbottombrewing.com Brad: Oskar Blues Brewery, Dales Pale Ale, Longmont, CO, oskarblues.com

Music:

Artist: Jason Shaw

Track: Hoedown

Used under Creative Commons Attribution License, creativecommons.org/licenses/by/3.0, No revisions made.

Dec 10 2016

22mins

Play

Rank #8: Episode 15 - Back in the Enrollment Lab with Eric Maguire

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Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President & Dean of Admission & Financial Aid at Franklin and Marshall College, back to The Weightlist to report results from enrollment experiments he and his team ran this past admissions cycle. In one of the most fascinating discussions yet on the podcast we explore return on investment, recruitment truth over mythology, why the feedback from failure is a gift, and of course, cold beer.

Beers:

Thom: Collaboration Sweetwater Brewing Company & Telluride Brewing Company, Atlanta, GA & Telluride, CO, sweetwaterbrew.com & www.telluridebrewingco.com, Torikumi Wasabi Infused Blonde Ale, https://untappd.com/b/sweetwater-brewing-company-torikumi-dank-tank/2134472 

Brad: Sociable Cider Werks, Minneapolis, MN, sociablecider.com, Freewheeler Dry Apple Cider, https://untappd.com/b/sociable-cider-werks-freewheeler-dry/522697

References:

2014-2015 State of CRM Use in Higher Education Report, AACRAO, 2014-2105, http://www.aacrao.org/docs/default-source/PDF-Files/state-of-crm-use-in-higher-education-report_bw.pdf?sfvrsn=2

Steve Jobs quote, https://www.youtube.com/watch?v=FF-tKLISfPE (quote is at 4:00 minute mark, but the whole video is worth the time)

Music:

Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw

Track: WHEELS, http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WHEELS_____3-30

Used under Creative Commons Attribution 3.0 United States (CC BY 3.0 US) License, https://creativecommons.org/licenses/by/3.0/us No revisions made.

Sep 21 2017

46mins

Play

Rank #9: Giblets and Tidbits for your End of Year Strategy

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It’s Turkey Time! As we prepare for Thanksgiving, the Buzz crew provides some helpful best-practice tidbits that will make you as happy as the sight of your giblet gravy. From quick strategies to beef up your graduate inquiry pool to simple ways to increase transfer applications and your identified high-value donors, Capture’s subject experts are happy to welcome you to their table of bountiful goodies that will leave you feeling grateful. 

Plus, we scan the higher ed industry for our Buzz quick takes and take a peek behind the curtain at some Capture intel insights.

Recipes can be found in the show notes at https://www.capturehighered.com/the-buzz/episode-05/

QUICK TAKES

Welcome to the 'Pumpkin Spice Economy'

Interim Chancellor Quits Amid Scandal Over Photos

Marlboro to Become Part of Emerson

Cincinnati Christian U. Will Shut Its Doors

Mega-Universities Are On the Rise. They Could Reshape Higher Ed as We Know It.

FEATURED LINKS: 

Postal Facts: A Decade of Facts and Figures

The University of Texas at Austin pumpkin stencil

Nov 18 2019

1hr 12mins

Play

Rank #10: Episode 30 - The Campus Visit: Towards a Customer Delight Model

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Of the many hats that enrollment managers wear, the ever-gracious and energetic host to visiting students and families is among the most important. Campus visit programs are often the single biggest influence point for prospective students. What then can enrollment managers learn from research in the hospitality field that might inform how to wow campus visitors? In this episode, Thom and Brad chat with Dr. Edwin Torres, Associate Professor in the Rosen College of Hospitality Management at the University of Central Florida and cover topics ranging from the importance of understanding a prospects zone of tolerance and why customer delight is replacing customer satisfaction as the standard measure in the field.

Beers:

Thom: Cidergeist, Semi Dry Hard Cider., Rhinegeist Brewery, Cincinnati, OH. https://untappd.com/b/rhinegeist-brewery-cidergeist-semi-dry/1173527

Brad: Unnamed Black IPA Homebrew. Weiner Brewing Company, Minneapolis, MN. https://untappd.com/w/weiner-brewing-company/fake-url-black-ipa/404

Music:

Dinner for One by Silent Partner available at https://www.youtube.com/watch?v=wPJ9o9rx0EQ 

Dec 11 2018

56mins

Play

Rank #11: Episode 4 - Interview with Zain Khandwala Part 2

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Could an algorithm ever do the job of an admissions officer? How do you build a data-driven analytic culture? How can universities best utilize analytics to shift their business processes? In part 2 of our interview with Zain Khandwala, the Executive Director of the Institute for Advanced Analytics at Bellarmine University in Louisville, KY we explore all of these and more.

Show Notes

Music

Artist: Jason Shaw

Track: Hoedown

Used under Creative Commons Attribution License, creativecommons.org/licenses/by/3.0, No revisions made.

Dec 10 2016

21mins

Play

Rank #12: Episode 22 - From Admissions Counselor to Data Scientist with Infinite Campus' Dan Jarratt, Part One

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Dan Jarratt, Data Scientist with Infinite Campus discusses how his background in admissions lead him on a journey to push the education space to ask better questions and collectively sharpen its skills to find better answers.  How can a commitment to data science help enrollment managers build better relationships with those they serve?  How could we create a Netflix-style recommender that would use big data to help prospective students discover more best-fit colleges to consider? In part one of our interview with Dan, we walk through how a data scientist orders the world and how serious problems can be solved using data science.

Beers:

Thom: Arrogant Brewing, Escondido, CA, www.arrogantbrewing.com, Arrogant Bastard Ale, https://untappd.com/b/arrogant-brewing-arrogant-bastard-ale/18099

Brad: HammerHeart Brewery, Lino Lakes. MN, Thor's Fury Smoked Hot Pepper Imperial Porter, https://untappd.com/b/hammerheart-brewing-company-thor-s-imperial-porter/402876

References:

Music Timeline Visualization:  https://research.google.com/bigpicture/music

Infinite Campus:  https://www.infinitecampus.com

College Navigator:  https://nces.ed.gov/collegenavigator

Hobsons CollegeView: http://www.collegeview.com/collegesearch/index.jsp

Movie Lens:  https://movielens.org

Music:

Artist: Kevin MacLeod, http://freemusicarchive.org/music/Kevin_MacLeod/

Track: AcidJazz, http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/AcidJazz_1430

Used under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License, https://creativecommons.org/licenses/by/3.0/, No revisions made.

Mar 13 2018

38mins

Play

Rank #13: Episode 20 - Rethinking the Application with Ken Anselment

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Take a look at an application from your institution from 10 years ago. How different is it from your current app? In many ways, the application and the processes around it have change dramatically over the past decades, but the centrality and importance of the application itself has changed very little. Why is that? Why is the application really so important in a world that is constantly looking for ways to simplify like processes? Is it simply there to gather information, or is it a kind of filter for less interested students. And what would it look like to blow the whole scheme up? Ken Anselment, Dean of Admissions and Financial Aid at Lawrence University grabs a beer with Thom and Brad to discuss. Apologies for some of the feedback echoes in the audio, trust us, we tried everything!

Beers:

Thom: Country Boy Brewing, Lexington, KY, countryboybrewing.com, Cliff Jumper IPA, https://untappd.com/b/country-boy-brewing-cliff-jumper-ipa/138997

Brad: Left Hand Brewing, Longmont, CO, lefthandbrewing.com, Milk Stout Nitro, https://untappd.com/b/left-hand-brewing-company-milk-stout-nitro/82680

Ken: Lakefront Brewery, Milwaukee, WI, www.lakefrontbrewery.com, Centennial IPA, https://untappd.com/b/lakefront-brewery-shop-series-centennial/2218856

References:

EMChat, https://twitter.com/hashtag/EMChat?src=hash

Dan Ariely, http://danariely.com

UCAS: https://www.ucas.com

National Resident Matching Program: http://www.nrmp.org

What if Google ran the college application process? by Jon Boeckenstedt, https://www.washingtonpost.com/news/answer-sheet/wp/2014/02/20/what-if-google-ran-the-college-application-process/?utm_term=.9e187e502fc5

Music:

Artist: Kevin MacLeod, http://freemusicarchive.org/music/Kevin_MacLeod/

Track: Backed Vibes Clean, http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/Backed_Vibes_Clean_1973

Used under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License, https://creativecommons.org/licenses/by/3.0/, No revisions made.

Jan 11 2018

41mins

Play

Rank #14: Episode 8 - Experiments in Enrollment Management with Eric Maguire

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The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President & Dean of Admission & Financial Aid is pushing that boundary.  His approach embodies the Edison Model that embraces experimentation and purposeful failure as key ingredients to enrollment success.  From the use of recruitment control groups to assessing the use of non-cognitive variables in selection, Thom and Brad’s interview of this industry thought leader outlines a new framework for thoughtful enrollment management.  It’s an all Pennsylvania episode of The Weightlist so come on in and join the conversation.

Beers:

Thom: Victory Brewing Company, Downingtown, PA, www.victorybeer.com  Old Horizontal, https://untappd.com/b/victory-brewing-company-old-horizontal/3828

Brad: Victory Brewing Company, Downingtown, PA, www.victorybeer.com  Prima Pils, https://untappd.com/b/victory-brewing-company-prima-pils/3820

References:

Lancaster Brewing Company, www.lancasterbrewing.com

Music:

Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw

Track: Rocky Top, http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/ROCKY_TOP_traditional__1-44

Used under Creative Commons Attribution 3.0 United States License, https://creativecommons.org/licenses/by/3.0/us, No revisions made.

Feb 09 2017

34mins

Play

Rank #15: Episode 18 - Giving Your Enrollment a Nudge

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Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel Laureate Richard Thaler’s work on nudge theory could be the simple difference maker for you this year.

Beers:

Thom: Sun King Brewing Company, Indianapolis, IN, www.sunkingbrewing.com, Osiris Pale Ale, https://untappd.com/b/sun-king-brewing-company-osiris-pale-ale/9688

Brad: Mr. Galaxy Fresh Hopped IPA, Home Brew with Garden Fresh Hops. https://cdn.shopify.com/s/files/1/0249/7934/files/Mr._Galaxy_IPA_Instructions_86ea73fa-a2bc-48a1-87b4-d6c6ea66f9ec.pdf?  10089067254854309460  @brewandgrow 

References:

Nudges Made British Life Better, https://www.bloomberg.com/view/articles/2017-10-26/nudges-made-british-life-better

Why ‘Nudges’ to Help Students Succeed Are Catching On, http://www.chronicle.com/article/Why-Nudges-to-Help/235101

What is Nudge Theory, http://study.com/academy/lesson/nudge-theory-definition-influence-on-consumer-behavior.html

Text Messages Can Increase Enrollment of Low-Income Students, http://www.chronicle.com/blogs/headcount/text-messages-can-increase-enrollment-of-low-income-students/34411

'Nudging' encourages students to apply to leading universities: https://www.timeshighereducation.com/news/nudging-encourages-students-to-apply-to-leading-universities

Helping the Poor in Education: The Power of a Simple Nudge https://www.nytimes.com/2015/01/18/upshot/helping-the-poor-in-higher-education-the-power-of-a-simple-nudge.html

Music:

Artist: Doctor Turtle; http://freemusicarchive.org/music/Doctor_Turtle/

Track: Database of Problems, Rolodex of Lies; http://freemusicarchive.org/music/Doctor_Turtle/Jonahs_Message_for_New_York/Database_of_Problems_Rolodex_of_Lies

Used under Creative Commons Attribution 4.0 International (CC by 4.0) License; https://creativecommons.org/licenses/by/4.0/, No revisions made.

Dec 06 2017

33mins

Play

Rank #16: Episode 7 - Driving in the Rear View: Predicting Success in New Student Markets

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How do you recruit in new markets using predictive models that are built on your enrollment history?  If you have never enrolled a student from a particular market how can a “rear facing” prediction still apply.  In this episode, Thom and Brad tackle a listener submitted question that is especially important in the always evolving field of enrollment management.  Come on in, grab a bar stool, and join the conversation.

Beers:

Thom: Stone Brewing Company, San Diego, CA, www.stonebrewing.com IPA, https://untappd.com/b/stone-brewing-stone-ipa/821

Brad: Boom Island Brewing Company, Minneapolis, MN, boomislandbrewing.com Django Hop Bier, https://untappd.com/b/boom-island-brewing-company-django-hop-bier/1413308

Music:

Artist: Broke For Free, http://freemusicarchive.org/music/Broke_For_Free

Track: Something Elated, http://freemusicarchive.org/music/Broke_For_Free/Something_EP/Broke_For_Free_-_Something_EP_-_05_Something_Elated

Used under Creative Commons Attribution 3.0 United States License, https://creativecommons.org/licenses/by/3.0/us, No revisions made.

Jan 27 2017

16mins

Play

Rank #17: Episode 6 - Interview with George Kirkland Co-Founder of Raise.me

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What happens when a young start-up rethinks the decades old practice of a lump sum approach to awarding financial aid? On The Weightlist this week we chat with George Kirkland, Co-Founder of Raise.me, a company that invented the concept of micro-scholarships and in so doing, has turned the financial aid industry on its head. What is the role of companies like Raise in fostering innovation in higher ed, how can data be used to promote equitable access, and what is the psychology behind mass discounting? Along the way, Thom and Brad discuss the latest in Prior-Prior Year FAFSA completions, educational attainment, and where are all the jet packs we were promised by now. Grab a pint and join the conversation.

Beers:

Thom: Terrapin Beer Company, Athens, GA, terrapinbeer.com Recreation Ale

Brad: Dogfish Head Craft Brewery, Milton, DE, www.dogfish.com Namaste 2016

Links:

The Numbers

Brad: Educational Attainment in the U.S. among people ages 25-29

Thom: Why Invest in Increasing FAFSA Completion, National College Access Network, December, 2016

Additional Resources:

Raise Me, https://www.raise.me

The 21 Winners Of The Facebook, Gates Foundation Education App Contest Are Making College Easier

Choice Architecture:

Thaler Explains How "Choice Architecture" Makes the World a Better Place

Music:

Artist: Kevin MacLeod

Track: Hustle

Used under Creative Commons Attribution 3.0 Unported License, https://creativecommons.org/licenses/by/3.0/, No revisions made.

Jan 13 2017

36mins

Play

Rank #18: Episode 12 - Following the College Access Money with Ozan Jaquette

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For universities, there exists a tension in the space between living an institutional mission and funding that mission. Ozan Jaquette is an Assistant Professor at the UCLA Graduate School of Education & Information Studies and is fascinated by the often curious organizational behavior of colleges and universities as they attempt to balance revenue generation, prestige accumulation, and the public trust. Professor Jaquette is an emerging voice in higher education, committed to holding universities accountable to “walk the walk” on funding college access. On this episode of The Weightlist, Thom and Brad discuss the tradeoffs universities sometimes make in broadening access to higher education including the recruitment of high income or out-of-state students to “pay” for higher need and in-state students. What role could open data play in studying how university recruitment practices influence low-income college enrollment in the United States? Grab a barstool and come on in for beer and enrollment data talk but fair warning, this episode pulls no punches.

Beers:

Thom: Lagunitas Brewing Company, Petaluma, CA, lagunitas.com, Pils Czech Style Pilsner, https://untappd.com/b/lagunitas-brewing-company-pils/6725

Brad: Fair State Brewing Cooperative & 45th Parallel Spirit, Minneapolis, MN, fairstate.coop & 45thparalleldistillery.com, Bottle 538, https://untappd.com/b/fair-state-brewing-cooperative-old-richmond-rye-batch-01/1205173

References:

Sunday Sales in MN: http://www.citypages.com/restaurants/senate-passes-sunday-liquor-sales-minnesota-becomes-state-for-grown-ups/414888073

New America, Colleges in the Age of Enrollment Management, https://www.newamerica.org/education-policy/events/colleges-age-enrollment-management

Ozan Jaquette, https://gseis.ucla.edu/directory/ozan-jaquette

Music:

Artist: Mystery Mammal, http://freemusicarchive.org/music/Mystery_Mammal

Track: Upright, http://freemusicarchive.org/music/Mystery_Mammal/Risk_Society/Upright

Used under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License, https://creativecommons.org/licenses/by-sa/4.0 No revisions made.

Jun 29 2017

41mins

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Rank #19: Episode 11 - Attributing Success in a Complex Recruitment Environment

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Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weightlist, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing space and what strategic enrollment management can learn from it.

Beers:

Thom: Braxton Brewing Company, Covington, KY, www.braxtonbrewing.com, Revamp IPA, https://untappd.com/b/braxton-brewing-company-revamp/1950592

Brad: Red Hook Brewing Company, Woodinville, WA, redhook.com, American Pale Ale, https://untappd.com/b/redhook-brewery-american-pale-ale/1528689

References:

Brad’s Number:

https://nces.ed.gov/datapoints/2016406.asp

https://www.nerdwallet.com/blog/loans/student-loans/college-students-fafsa-money/#table

Thom’s Number:

Elon Musk and Data Exhaust: https://www.theguardian.com/technology/2013/feb/14/tesla-post-data-times-review

Inside Higher Ed, Discounting Keeps Climbing, https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17

Move beyond last click attribution in AdWords, https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html

R package Attribution: http://analyzecore.com/2016/08/03/attribution-model-r-part-1

New York Excelsior Scholarship: https://www.ny.gov/programs/tuition-free-degree-program-excelsior-scholarship

Tennessee Promise Program: http://tnpromise.gov/about.shtml

Music:

Artist: Josh Woodward, http://freemusicarchive.org/music/Josh_Woodward

Track: Once Tomorrow (Instrumental Version), http://freemusicarchive.org/music/Josh_Woodward/Breadcrumbs/JoshWoodward-Breadcrumbs-NoVox-09-OnceTomorrow

Used under Creative Commons Attribution 3.0 Unported License (CC BY 3.0), https://creativecommons.org/licenses/by/3.0, No revisions made.

May 25 2017

36mins

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Rank #20: Episode 23 - From Admissions Counselor to Data Scientist with Infinite Campus' Dan Jarratt, Part Two

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In part two of Brad and Thom's conversation with Dan Jarratt, Data Scientist at Infinite Campus, we learn more about how secondary school learning management system data can be leveraged to create a drop out early warning system.  Dan walks us through the process they used to find a data signal in a dataset of 8 million students using machine learning and discusses what they learned about secondary school drop out.  But the technical details are only part of the story.  Dan explains how a commitment to understanding people and relationship building are the real key ingredient to the effectiveness of any data project. Oh, and how can data science help you optimize your cocktails?  Yeah, we went there too. 

References:  Infinite Campus:  https://www.infinitecampus.com  Pygmalion Effect:  https://en.wikipedia.org/wiki/Pygmalion_effect  The 12 Bottle Bar: http://12bottlebar.com  Wikidata:  http://www.Wikidata.org

Music:

Artist: Kevin MacLeod, http://freemusicarchive.org/music/Kevin_MacLeod/

Track: AcidJazz, http://freemusicarchive.org/music/Kevin_MacLeod/Jazz_Sampler/AcidJazz_1430

Used under Creative Commons Attribution 3.0 Unported (CC BY 3.0) License, https://creativecommons.org/licenses/by/3.0/, No revisions made.

Apr 02 2018

42mins

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The Current Challenges of Working and Managing in Higher Ed

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The demands on college and university staff are significant during the pandemic. Most institutions still have faculty and staff at home in a remote working capacity. Adding to the workload is the anxiety and stress of the uncertainty about the upcoming fall term. With schools, summer camps and child care shuttered, remote workers are also dealing with family demands. In this episode, the Buzz crew discuss managing during uncertainty. They share tips to destress your teams, and to destress yourself. New student search strategies are also covered as part of your peak behind the curtain.

Jul 31 2020

47mins

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Future. Forward. Together.

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Future. Forward. Together. is Capture’s initiative to assist institutions navigate the challenges brought to the fore by COVID-19. Unveiled at Innovate USA, Capture’s three-day virtual conference in June, Future. Forward. Together. has necessarily evolved beyond its original intent to include social justice and an end to systemic racism. The Buzz crew takes us on a journey through the key sub-themes of the initiative – React, Reconnect, Reenergize, Restore. With the fall semester right around the corner, how do institutions turn their public statements into measurable and deliverable action? How do we move Future. Forward. Together?

Jun 29 2020

57mins

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Creativity and Higher Education

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More than ever, colleges and universities are leveraging creativity to continue to offer value to their students, faculty and community stakeholders. But can creativity be harnessed to deal with the unprecedented challenges higher education is facing today. The Buzz Crew is joined by Dr. Natalie Nixon, author, global speaker and consultant, whose new book, The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work, serves as a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. Dr. Nixon shares her thoughts on creativity as a necessary force of change in higher education. Additionally, the Crew will do their usual tour through higher ed’s Quick Takes, and returns “Behind the Curtain” in this episode to examine the trends of prospective student interest in higher ed.

May 18 2020

1hr 7mins

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Innovations of Necessity: A Virtual Renaissance in Higher Ed

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Colleges and universities are experiencing massive disruptions in the way they create and deliver value to the members of their communities. These changes require innovation by necessity in almost every aspect of the higher ed ecosystem. The Buzz crew takes a look at some of the innovative ways institutions are adapting to the new reality of virtual connection, and whether these new strategies and tactics will remain as valued additions to the enrollment and advancement toolkit. Plus, the Crew returns with their quick takes, and a new segment, the Practitioner’s Priority. This practitioner’s priority is all about recruiting and enrolling late transfer students.

Articles of Discussion:

https://www.capturehighered.com/graduate-professional-studies/graduate-enrollment-teams-responding-covid-19/

Transfer Trilogy:

http://capture.buzz/transfertrilogy

Apr 20 2020

59mins

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Maximize Virtual Engagement During COVID-19

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Institutions nationwide are implementing social distancing policies, restricting campus events, shifting instruction online and taking other important measures to mitigate the impact of COVID-19. The hosts of The Buzz — Capture’s podcast on higher ed news and trends — recently recorded a special episode outlining the pandemic’s impact on spring enrollment practices and how you can incorporate existing efforts and assets into new tactics to achieve your goals in this evolving atmosphere. As an extension of your team, we hope this special edition of our podcast gives you some knowledge and suggestions on how to navigate the situation.

Mar 16 2020

34mins

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Higher Ed & Sustainability

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Higher education has historically been on the leading edge of scientific and social progress. As the world grapples with the challenges brought on by climate change, how is higher ed responding? What role should America’s colleges and universities play in response to the climate crisis? In this episode, the Buzz Crew is joined by a leader in sustainability, Professor Rob Fleming, author, speaker, educator, and director of the Master of Science in Sustainable Design program at Thomas Jefferson University. Plus, the Crew will go around the table with their higher ed quick takes, while also giving you a peak behind the curtain at prospective student and donor behavior. 

Key Articles discussed:

Special Guest Rob Fleming:

Feb 19 2020

56mins

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The Promise of Higher Education

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It's 2020! In this episode, the Buzz Crew takes a look at new trends for a new decade. It's also time to reflect , and the Crew does just that by discussing the promise of higher education. Where is higher ed succeeding? Where is it not? How should higher ed evolve, change and grow? Plus, we'll take a peak "behind the curtain' to learn how to reveal the identity of stealth prospects.

4 College Admissions Trends for 2020 according to Forbes https://www.forbes.com/sites/avivalegatt/2020/01/06/4-college- admissions-trends-for-2020/#4ed7eac0506f   Holistic Admission and the GRE https://www.insidehighered.com/content/hot-issues-graduate- and-professional-education   More References https://www.chronicle.com/interactives/20191231-barriers-to- mobility?cid=at&source=ams&sourceId=4180621 https://www.chronicle.com/interactives/20191230-TaintedMoney? cid=db&source=ams&sourceId=4180621 https://www.cnbc.com/2019/05/31/college-students-who-hold-a-job-end-up-with-higher-paychecks-later-on.html

Jan 20 2020

1hr 8mins

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Resolutions and Revelations (with Steve Huey)

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With the new year upon us, resolutions are in the air. This month, the Buzz crew reflects on a few choice practices that they hope will be “left behind” with 2019 and some other critical items that need to move forward in 2020. But wait…there’s more. Hear additional predictions for what changes will happen in higher ed in the next decade and, stick through to the end, in order to hear key insights from our CEO, Steve Huey. Spoiler Alert:  It’s Good Stuff!

Dec 16 2019

56mins

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Giblets and Tidbits for your End of Year Strategy

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It’s Turkey Time! As we prepare for Thanksgiving, the Buzz crew provides some helpful best-practice tidbits that will make you as happy as the sight of your giblet gravy. From quick strategies to beef up your graduate inquiry pool to simple ways to increase transfer applications and your identified high-value donors, Capture’s subject experts are happy to welcome you to their table of bountiful goodies that will leave you feeling grateful. 

Plus, we scan the higher ed industry for our Buzz quick takes and take a peek behind the curtain at some Capture intel insights.

Recipes can be found in the show notes at https://www.capturehighered.com/the-buzz/episode-05/

QUICK TAKES

Welcome to the 'Pumpkin Spice Economy'

Interim Chancellor Quits Amid Scandal Over Photos

Marlboro to Become Part of Emerson

Cincinnati Christian U. Will Shut Its Doors

Mega-Universities Are On the Rise. They Could Reshape Higher Ed as We Know It.

FEATURED LINKS: 

Postal Facts: A Decade of Facts and Figures

The University of Texas at Austin pumpkin stencil

Nov 18 2019

1hr 12mins

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The 2020 Election and its Impact on College Affordability

Oct 21 2019

56mins

Play

First Impressions, Lasting Impressions: The First Week of School

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First impressions are lasting impressions! As new students arrive on campus, the Buzz crew discusses just how critical these first few days and weeks are. Also, goats on campus, beer in the classroom, NCAA and T. Boone Pickens – it’s another round of higher ed quick takes. And the crew unpacks the implications of proposed changes to NACAC’s Code of Ethics and Professional Practices.

Quick Takes:

https://www.dallasnews.com/sports/2019/09/11/behind-t-boone-pickens-hundreds-of-millions-in-donations-was-true-passion-for-oklahoma-state-s-success/

Hot Topic - First Impressions:

NACAC CEPP Changes:

Sep 16 2019

51mins

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Who Runs the World? Remote Workers!

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The Buzz, Capture Higher Ed’s new podcast highlighting the latest news and trends in higher education, premiers today with a lively discussion about the growing number of remote workers at university enrollment and advancement offices. Also featuring some notable (and funny) industry news, the episode concludes with a look behind the curtain at Capture Intel … as our experts discuss the recent findings of a marketing automation study by Capture Labs. Welcome to The Buzz, Capture’s Podcast for Higher Ed. Tune in today!

Episode links:

10 Remote Work Trends That Will Dominate 2019

More Philanthropy Professionals Are Working from Home

Hiring (or Becoming!) the Perfect Remote Employee

5 Reasons Why Low-Residency is the Future of Higher Ed Employment

10 Reasons Working From Home Isn’t as Awesome as It Sounds

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Jul 22 2019

52mins

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Coming Soon …. The Buzz: Capture’s Podcast for Higher Ed

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We at Capture Higher Ed are excited to announce our latest podcast! 

Join host Amanda Scott, Senior Director of Market Management, and Capture’s team of enrollment and advancement experts and thought-leaders every month as we talk all things trending in higher ed admissions, advancement, technology, breaking headlines and so much more.

Stay tuned for the first episode — dropping next Monday, July 22— to hear the latest buzz in higher ed. Subscribe to The Buzz wherever you stream your favorite podcasts.

Jul 15 2019

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Episode 36 - Jumped the Shark with p-values

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Brad and Thom raise their glasses one last time for the farewell episode of the Weightlist Podcast. We thank you all for joining us on this fun ride!

All shows jump the shark. After 36 episodes, we finally did that by talking about p-values. In addition to Bon Jovi needing our $5 million studio, Thom and I decided to call the bullpen. In this episode, we talk about favorite episodes and what we learned by taking this journey. Thank you to all of our guests over the years for lending your time and expertise. We look forward to crossing paths with you down the trail. We can be reached at: Thom: @Doctor_Thom Brad: @brad_weiner Beers: Thom: Montucky Cold Snack, Bozeman, MT https://untappd.com/b/montucky-cold-snack-montucky-cold-snack/288008 Brad: Grain Belt Southwest Cerveza, New Ulm, MN https://untappd.com/b/august-schell-brewing-company-grain-belt-southwest-cerveza/3138813

Jun 27 2019

19mins

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Episode 35 - The Insignificance of Significance

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A great deal of social science (read: enrollment management) research utilizes statistical testing. This research probably wouldn't have gotten published if its effects were not "statistically significant". But what does that mean exactly? In this episode, Thom and Brad delve into the origins of p-values, how they can be used and misused, and why statisticians the world over are arguing that "significance" is no longer significant.

American Statistician Issue https://tandfonline.com/toc/utas20/current

Scientists Rise Up Against Statistical Significance https://www.nature.com/articles/d41586-019-00857-9

P Value and the Theory of Hypothesis Testing: An Explanation for New Researchers https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2816758/

Tennessee Jed Grateful Dead, 6-14-1991, Washington D.C https://www.youtube.com/watch?v=t7oNS-bDZqc Hornsby on Keys!

Beers: Thom: https://untappd.com/b/southbound-brewing-company-tennessee-jed/3061825

Brad: https://untappd.com/b/deschutes-brewery-pacific-wonderland/1350389

May 16 2019

35mins

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Episode 34 - Kentucky Derby Special

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As thousands of higher education folks will be visiting our hometown of Louisville for the 75th National Conference of the National Association for College Admissions Counseling, we wanted to introduce you to some of the colorful characters you’ll meet.

In this very special episode of The Weightlist, Brad and Thom call on the deep Louisvillian expertise of Capture Higher Ed to break down everything you need to know to celebrate the Kentucky Derby, one the greatest spectacles in all of sports. The folks at Capture can help make your Derby party amazing whether it’s from making killer mint juleps, to rocking the proper attire, to enjoying a Derby-staple dessert so good, it’s almost royalty.

May 02 2019

50mins

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Episode 33 - Enrollment Science with Brock Tibert

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Is your enrollment shop “data driven?” Are you primarily (or maybe even solely) assessing recruitment and marketing outcomes using first source attribution? If the answer is yes to both of these questions, you really need to listen to this episode of The Weightlist.

Brock Tibert, Lecturer at Boston University’s Questrom School of Business and all around Higher Ed data thought leader joins Thom and Brad to discuss practical ways enrollment leaders can be agile in the era of data. The growing field of Enrollment Science, a term Tibert coined, applies a fascinating range of sound data science principles to the modern challenges of higher ed enrollment.

Apr 18 2019

53mins

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Episode 32 - Beyond the Sound Bite: A Dive Into Federal Financial Aid Policy with Justin Draeger

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Thom and Brad take the show to our nation's capital for a conversation with Justin Draeger, President and CEO of the National Association of Student Financial Aid Administrators. In this episode, we discuss policy positions on a variety of topics including the Pell Grant, whether there's a student loan crisis, free college, and the similarities between The Weightlist and Good Morning America.

Brad’s beer: Guinness Draught, Guinness Brewery, Dublin, Ireland https://untappd.com/b/guinness-guinness-draught/4473

Thom’s beer: Vienna Lager, Devil's Backbone Brewing Company, Roseland, VA https://untappd.com/b/devils-backbone-brewing-company-vienna-lager/18974

Links:

Why Free College Tuition Is Spreading From Cities to States: https://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2018/01/05/why-free-college-tuition-is-spreading-from-cities-to-states

Decoding the Cost of College: The Case for Transparent Financial Aid Award Letters https://www.newamerica.org/education-policy/policy-papers/decoding-cost-college/

Hoxby, C. & Turner, S. The Right Way to Capture College "Opportunity". https://www.educationnext.org/right-way-capture-college-opportunity-popular-measures-can-paint-wrong-picture-low-income-student-enrollment/

The FRED Blog Are household debt and student debt exploding? https://fredblog.stlouisfed.org/2017/05/are-household-and-student-debt-exploding/

A crisis in student loans? How changes in the characteristics of borrowers and in the institutions, they attended contributed to rising loan defaults. https://www.brookings.edu/bpea-articles/a-crisis-in-student-loans-how-changes-in-the-characteristics-of-borrowers-and-in-the-institutions-they-attended-contributed-to-rising-loan-defaults/

Weightlist Podcast (yup, we cited ourselves!) Episode 16 – Reshaping Educational Accountability with Aimee Rogstad Guidera https://capturehighered.com/weightlist/episode-16-reshaping-educational-accountability-aimee-rogstad-guidera/

Mar 28 2019

46mins

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Episode 31 - School Counseling and Catching Foul Balls with Ross Wolfson

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33% of public high schools in the United States employ guidance professionals devoted exclusively to post-secondary counseling. In this episode of The Weightlist, Thom and Brad discuss the art and science of modern school counseling with Ross Wolfson, School Counseling Department Chair at Westborough High School in Massachusetts. Topics covered range from the politics of the GPA, how to maintain school profiles, and a fascinating discussion using baseball and stats to help families understand college admissions.

Brad's beer: Mini Donut Cream Soda, Lift Bride Brewing Company, https://untappd.com/b/lift-bridge-brewing-co-mini-donut-cream-soda/2651425

Thom's beer: Bermuda Stone Ginger Beer, Grin and Barrits, https://untappd.com/b/grin-and-barrits-bermuda-stone-ginger-beer/2827418

Feb 06 2019

1hr 7mins

Play

iTunes Ratings

27 Ratings
Average Ratings
24
0
0
1
2

Putting the FUN in Function--higher ed style

By re.nonsense.man - Nov 26 2019
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The Buzz is a good mix of humor, news, and thought with a higher ed & enrollment spin. Usually an enjoyable and informative hour of my time! Well worth it.

Yes, please!!

By blonder9090 - Feb 02 2018
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Brad Weiner is my spirit animal. Brilliant, funny, and acerbic. Best of all worlds.