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The Creative Empire™ Podcast

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Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

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Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

iTunes Ratings

447 Ratings
Average Ratings
425
12
7
2
1

DANG FINE PODCAST!

By Tina Arhens - Jun 13 2019
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I love popping in and getting inspired, as an owner of a event design company in PhX Arizona it’s always nice to tap in and hear about other people who understand the creative entrepreneurial life. Thanks ladies for a great podcast! I’d love to connect further @iamcreativematiana @Dang.FineRentals @TheBangcreative ! Keep up the amazing podcast!

My favorite!

By HaileyMaee - Oct 17 2018
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I’ve been listening to this podcast for a few months now and it really gave me the push I needed to pursue my creative endeavors. I look forward to listening every week. Thanks, ladies!

iTunes Ratings

447 Ratings
Average Ratings
425
12
7
2
1

DANG FINE PODCAST!

By Tina Arhens - Jun 13 2019
Read more
I love popping in and getting inspired, as an owner of a event design company in PhX Arizona it’s always nice to tap in and hear about other people who understand the creative entrepreneurial life. Thanks ladies for a great podcast! I’d love to connect further @iamcreativematiana @Dang.FineRentals @TheBangcreative ! Keep up the amazing podcast!

My favorite!

By HaileyMaee - Oct 17 2018
Read more
I’ve been listening to this podcast for a few months now and it really gave me the push I needed to pursue my creative endeavors. I look forward to listening every week. Thanks, ladies!
Cover image of The Creative Empire™ Podcast

The Creative Empire™ Podcast

Latest release on Oct 25, 2018

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Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

Rank #1: Episode 178: All About Surface Pattern Design, with Bonnie Christine - the Creative Empire podcast

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In this episode, Reina and Christina are joined with Bonnie Christine. Bonnie Christine is a successful service pattern designer and to date has taught over 50,000 students the art of surface design. She's excited to be launching an all new course, "Surface Pattern Design Immersion". At the beginning of the episode, Bonnie shares about what surface pattern design is and how her new course will teach students the ins and outs of how to become a licensing artist. After that, she shares about the skill needed to become a designer and what has been happening in the industry since she was last on the podcast. Lastly, she shares how residual income has transformed her businesses and all about the new course she has created. Take a listen below!

Main Takeaways:

  • What surface pattern design is + how she got started [0:02:07]
  • What her new course, "Surface Pattern Design Immersion" is composed of [0:04:22]
  • How skilled do you have to become a designer [0:09:28]
  • What success stories Bonnie Christine has seen + joining the industry [0:14:17]
  • What does licensing look like [0:20:36]
  • What the differences are between her old courses to this new one [0:28:23]
  • How residual income works for her business [0:30:29]
“There were no courses, no teaching, no books, and no one talking about how they were doing this. So, I spliced together information from all over the internet, and I learned Adobe Illustrator by watching a couple of guys illustrate robots and tessellating lizards.”
— Bonnie Christine

Show Notes:

“What I’ve done is created exactly what I would have died to have taken when I wanted to pursue this career. ”
— Bonnie Christine

Bio:

Sophisticated and delicate, Bonnie Christine’s designs transcend time and brighten up the past. Bonnie weaves a small part of her life into each pattern she creates, making the design process and end results meaningful and unique. She lives nestled back in the forests of North Carolina where she finds endless inspiration from the mountains around her. Stay connected with her through her blog, Going Home to Roost and attend one of her classes on surface pattern design on either CreativeLive or Skillshare.

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Feb 15 2018

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Rank #2: Episode 177: Fear, Strengths, + Confidence, with Christy Wright - the Creative Empire podcast

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Today, we’re talking with Christy Wright. Christy is the creator of the Business Boutique; she’s a certified business coach and a speaker who’s spoken on stages all across the country. She is also a podcaster. She’s the host of the Business Boutique Podcast and has and hosts an incredible one-day event. She’s helped many women step into their gifts and overcome fear, which I absolutely love, to make money living their dreams. She believes that you can do it too and I’m so excited to dive into this conversation. At the beginning of the episode, Christy explains the top three things new entrepreneurs get caught up on: not having a business background, thinking they are in a saturated market, and fear. She shares how to combat those feelings and shares about imposter syndrome. The trio talk about validation in your business and Christy shares how pre-validation can help. Lastly, they talk about needing to know your target market and the value of your product. Take a listen below!

Main Takeaways:

  • How your past experiences shape you [0:01:30]
  • What things new entrepreneurs get hung up on [0:05:06]
  • Why fear is normal + the imposter syndrome [0:11:05]
  • How you can lessen your fear [0:19:04]
  • What validation can do [0:21:01]
  • How to help yourself in the pre-validation phase [0:23:24]
  • What Christy's one day event looks like [0:31:57]
  • Why you need to know your target market + value [0:34:23]
“You can have all the degrees in the world and if you’re not willing to fall down and get back up, you’re not going to be a successful business, because the secret to being an entrepreneur is experimenting and some of those experiments aren’t going to go well.”
— Christy Wright

Show Notes:

  • Dave Ramsey
  • Susan Jeffers
  • Donald Miller
  • The Business Boutique Podcast - Pricing Episode
  • Jeff Goins - Real Artists Don't Starve - His Creative Empire Episode
“The more that you do it scared, the less scared you become, because fear can’t torment you any more with these terrifying possibilities of what’s going to happen if you do it because you did it. Guess what? You survived.”
— Christy Wright

Bio:

Christy Wright is the creator of Business Boutique, a Certified Business Coach and a Ramsey Personality with a passion for equipping women with the knowledge and steps they need to successfully run and grow a business. Since joining Ramsey Solutions in 2009, she has spoken to thousands across the country at women’s conferences, national business conferences, Fortune 500 companies and her own sold-out live events. She is the host of the Business Boutique Podcast and her new book, Business Boutique, released April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or facebook.com/OfficialChristyWright.

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Feb 12 2018

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Rank #3: Episode 234: Why Pinterest Should Be A Priority In Your Business, with Cara Chace - the Creative Empire podcast

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Today, Reina and Chrisina are joined today by Cara Chace, who is a Pinterest Marketing and Squarespace design expert. Cara is sharing all about Pinterest and how it can be used in your business. At the beginning of the episode, Cara shares how she got started in the creative industry and how she has niched her business down into Pinterest. We learn about why we should be using Pinterest as business owners and learn what a promoted pin is. Towards the end of the episode we hear how to start with Pinterest and what some of the best practices are for the platform!

Main Takeaways:

  • How Cara got started + where her business is now [0:01:53]
  • Why Pinterest should be a priority in your business [0:08:19]
  • What promoted pins are  + why you should use them [0:15:30]
  • What a "tripwire" is [0:23:18]
  • Where to start with Pinterest [0:25:09]
  • How to create keyword optimized descriptions + best practices [0:27:24]
  • What the most important things are for Pinterest [0:33:43]
“Keywords get you found, graphics get you clicked.”
— Cara Chace

Show Notes:

“As far as ad dollars, my minimum threshold is there’s got to be an e-mail exchange for it.”
— Cara Chace

Bio:

Meet Cara Chace - Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for their business. When she's not geeking out on Pinterest and Squarespace, she's listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

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Facebook
Pinterest
Instagram
LinkedIn

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Aug 30 2018

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Rank #4: Episode 165: Jam Session with Reina + Christina, A Different Way to Ring in the New Year with Your Business

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This jam session episode features Reina and Christina chatting about a different way to ring in the new year. In this episode they chat about their hopes and desires for 2018 and failures from 2017.

Main Takeaways:

  • What 2018 Creative Empire is going to look like [0:03:34]
  • Where Reina is at with her goals from 2017 [0:04:20]
  • Where Christina was in 2017 [0:05:29]
  • How Christina traveled all over in 2017 + stress of work while traveling [0:11:15]
  • What travelling to Japan was like for Reina [0:13:25]
  • How Reina's personal challenges has impacted her business [0:14:15]
  • What their favorite memories have been so far [0:19:28]
  • What Reina's goals for 2018 are [0:25:23]
  • What are Christina's goals for 2018 + potential projects [0:27:27]
  • What Reina is planning for 2018 [0:36:30]
  • What they both have learned in 2017 [0:45:07]
  • What success in 2018 will look like for both of them in 2018 [0:49:38]

“I think when your personal life is tougher, it weighs you down in terms of what you can get done on your business side.”
— Reina Pomeroy

Show Notes:


“Being impactful. How can I make an impact in a positive way? For that that means, me stepping into a more visionary role.”
— Christina Scalera

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Jan 01 2018

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Rank #5: Episode 242: Growing A Product Shop, with Kylie Clayborne + Liz Rich - the Creative Empire podcast

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Today, Reina and Christina are chatting with Liz Rich and Kylie Clayborne of Wee Rascals. Their mission of Wee Rascals, is really cool! When you go to their website, they talk all about empowering kids with hip and historical tees and they have really built a movement out of their product. At the beginning of the episode, we here how the ladies got started working together and what the mission behind the business they have build is. The duo share how scary it was to niche into their market and how they have reduced risk in their business. Lastly, they dive into some of the struggles they have faced as product shop owners.

Main Takeaways:

  • How the ladies starting working together + what Wee Rascal is [0:01:21]

  • Why it was scary to niche down in their market [0:05:18]

  • How the duo reduce risk as a product shop [0:09:45]

  • What some of their struggles as a product based business was [0:11:10]

  • How they listen to their audience [0:16:01]

  • What the duo do to stay organized [0:19:45]

  • What some of their lessons learned have been [0:22:04]

  • How they have kept their focus [0:25:22]

“The heart of (Wee Rascals) is just really wanting to inspire kids.”
— Liz Rich

Show Notes:

“We’re definitely open for change and letting it grow and it’s kind of own organic way, while still kind of holding pretty tight to the concept of really empowering and inspiring kids in a different way.”
— Kylie Clayborne

Bio:

Liz Rich: Co- Founder, Mama of 3 and currently living in Vancouver, BC. Kylie Clayborne: Owner + Co- Founder, Mama of 2 and currently living in Austin, TX.

Wee Rascals was started in 2013, born out of a desire to empower children with tales of true heroism. To spark their curiosity and connect them with their own possibilities. With 5 children between us, we wanted to give our own children more options for clothing than we saw in the sea of superheroes and princesses. We wanted them to see real faces and hear stories of courage, perseverance and selfless dedication that has led to the betterment of humankind. We wanted to spark curiosity within our own children and yours, and prompt conversations that matter.

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Sep 27 2018

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Rank #6: Episode 189: Designing + Doing In Your Product Business, with Megan Auman - the Creative Empire podcast

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Today, Reina and Christina is joined with Megan Auman who runs a multifaceted business around her passion for art, Designing an MBA. At the beginning of the eisode, Megan dives right in chatting about how she got started with fine art, her blog, and her program. We learn all about her program and what people can expect to learn with it. Megan talks about when people should start building their business and why you need to get past the ideas of perfection and comparison in business. Lastly, Megan shares about her process and how she uses a visual content strategy.

Main Takeaways:

  • How she got started in fine art + starting her blog [0:01:28]
  • What information people learn in Designing an MBA [0:05:36]
  • Where you should start when building a business [0:10:15]
  • How to move past perfection for your business [0:15:37]
  • What Megan's process looks like [0:21:55]
  • How to get out of comparing yourself to others [0:29:43]
  • What a visual content strategy + how to start it [0:34:23]
  • Why you should be writing differently across platforms [0:36:28]
“I am the most creative and the best at designing for my business when I’m the one doing the work, when I’m the one actually sitting in there and making production. What that means is that I’m going to spend a lot of my time making, which I’m okay with.”
— Megan Auman

Show Notes:

“There’s not one right way to run a business. There’s no path that everyone should follow. ”
— Megan Auman

Bio:

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a a multi-faceted business around her  passion for art, commerce, and visual content creation! (Which is just a fancy way of saying she's obsessed with Instagram and Pinterest.) In addition to running her eponymous jewelry line, she also runs Designing an MBA, where she helps makers, artists, and creatives grow their businesses.

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Instagram
Pinterest
Twitter

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Mar 26 2018

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Rank #7: Episode 191: Becoming Obsessed With Your Business, with Melissa Cassera - the Creative Empire podcast

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Today Reina and Christina are talking to Melissa Cassera, who is an award-winning business strategist and professional screenwriter. She is actually one of Reina's mentors and Reina is part of her Obsessed Program. Melissa teaches entrepreneurs how to build an audience that’s a 100% obsessed with their work while making every step feel like a total guilty pleasure. At the beginning of the episode, Melissa shares how she started her business and what it has evolved from. She shares why you need to be obsessed with your business with some helpful tips, plus explains how being obsessed with help influence your audience. Towards the end of the episode, the trio talk about haters and how to deal with negative words sent to you. Lastly, Melissa shares how she deals with the twists and turns of entrepreneurship. 

Main Takeaways:

  • How she started her business + the facets of her business [0:01:35]
  • How to move past fear of repeating yourself to your audience [0:04:39]
  • Why you should shift and be obsessed with your business [0:07:54]
  • What personality brings to being "professional" + adding personality [0:14:48]
  • How to deal with haters + hate messages [0:24:23]
  • How to talk about the twists + turns in entrepreneurship [0:37:32]
“Trust that when you go out there with that energy and actually talk about things you want to talk about, not talk about things that you think other people wanted you to talk about, because that never goes any place good. When you do that, then people get behind your energy and your enthusiasm.”
— Melissa Cassera

Show Notes:

“Bringing in your passions and your guilty pleasures, whatever feels fun for you is really crucial for business.”
— Melissa Cassera

Bio:

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured in Success Magazine, Entrepreneur, Fast Company, and Forbes. Her first film GIRL FOLLOWED currently airs on Lifetime, and she has a TV series in development.

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Apr 02 2018

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Rank #8: Episode 155: Beginnings + Branding, with Leslie Wong - the Creative Empire podcast

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Today Reina and Christina are joined by Burgundy Fox co-founder Leslie Wong. Burgundy Fox empowers women to celebrate themselves by combining authentic lifestyle content with curated intimate apparel for all sizes. The trio start out by discussing how Leslie decided to start a subscription box service. They also discuss packaging and how to create changes in packaging, plus keeping it on brand. Lastly, they discuss what bringing on a co-founder looked like and how growing her team has helped the brand. 


Email Header Template | Episode 155 | Leslie Wong
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Main Takeaways:

  • Why she started a subscription service [0:04:21]
  • How to have a mission behind your brand [0:08:28]
  • Why packaging is important + changing  [0:13:16]
  • How done is better than perfect [0:16:33]
  • What hiring on a co-founder looks like + letting go of everything [0:19:29]
  • What tactical things helped the transition to the entrepreneur world [0:28:20]

[ctt template="3" link="CupYr" via="no" ]As you continue growing, listening to your customer’s experience and the problems they’re having.[/ctt]

Show Notes:

[ctt template="4" link="5oIv0" via="no" ]It definitely takes time to create awareness and that is hard.[/ctt]

Bio:

Leslie Wong is the Founder and CEO of Burgundy Fox, an e-commerce brand on a mission to celebrate all bodies and empower women. After experiencing how unenjoyable lingerie shopping was, she set out to create a more modern and inclusive experience that celebrated all women's bodies and minds. Leslie has 10 years of marketing and partnership experience, is an advisor to companies HoneyBook, Cloudspotter, Curvy Unicorn and serves on Rising Tide Society's Creative Council. She spends her free time practicing vinyasa yoga, listening to business podcasts and enjoying all the great food Chicago has to offer. Connect with Burgundy Fox on social @burgundyfoxco

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Nov 27 2017

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Rank #9: Episode 188: Building a Calligraphy Community, with Becca Courtice - the Creative Empire podcast

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Reina and Christina are joined today by Becca Courtice of The Happy Ever Crafter. Becca is modern calligrapher, doer and teacher based on Ottawa, Canada but has been traveling quite a bit recently. The trio start the episode by listening to Becca explain how she has created a Facebook community with her "Show Me Your Drills" challenge. She shares the struggles she has seen her community face and how pricing and community should go together. Becca shares about her love of teaching, plus what partnerships and affiliates look like for her business. Lastly, the trio discuss why you should be doing, rather than worrying about perfection.

Main Takeaways:

  • How she has created a community + travelling to them [0:01:53]
  • How the Show Me Your Drills challenge has transformed [0:05:39]
  • What struggles she has seen with her audience [0:12:28]
  • Why pricing + community go together [0:13:59]
  • How to create a community as a calligrapher [0:20:07]
  • What Becca's favorite teaching moments [0:21:28]
  • What her partnerships + sponsorship's + affiliates have looked like [0:29:05]
  • Why you should focus on doing vs. perfection [0:39:34]
“It’s one thing to create a community of people who are following and engaging with me, but it’s totally different to put people together in to their own communities.”
— Becca Courtice

Show Notes:

“I always want (sponsorships) to work for my community.”
— Becca Courtice

Bio:

Becca is a modern calligraphy “do-er” and teacher based out of Ottawa, Canada. Becca focuses largely on teaching calligraphy – both in person and online. She has created a huge community of aspiring calligraphers around a free, online calligraphy course/challenge called ShowMeYourDrills, where students learn the basics of calligraphy in a simple, step-by-step process from the ground up. If you’re thinking of picking up calligraphy in a simple, fun and stress-free way- Becca aims to help you do just that. But beware... if “Dad jokes” and terrible puns aren’t your jam, you may want to find a different place to learn!

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Youtube

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Mar 22 2018

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Rank #10: Episode 151: Empire Mentoring Session: Finding Focus + Client Insight, with Nicolette Fernandez - the Creative Empire podcast

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Photographer and founder of Avner Road Photography, Nicolette Fernandez, is Reina and Christina’s guest on The Creative Empire podcast in this Empire Mentoring Session. The trio dive right into talking about focusing in on aspects of business and what rescue time really means.  They share how time tracking can really help you as a business owner, to see what parts of your business are taking the most amount of time. The trio also discuss finding focal points in your business and how client communication is critical to help your business grow. 

Main Takeaways:

  • How to figure out where to dive in and focus on investing time in a certain area of business + rescue time [0:01:58]
  • How time tracking can help you figure out what you're spending your time on [0:03:30]
  • What working or in your business looks like + finding focal points [0:06:39]
  • Why to figure out where you clients have came from + ask them questions [0:12:52]
  • Why to trade your services to build your portfolio [0:20:52]
  • How to determine your focal points [0:24:46]
  • How listening to people can help you figure out how your ideal clients feel [0:26:53]
“As soon as you call yourself something, it’s almost like you see everybody else who is out there doing it.”
— Nicolette Fernandez

Show Notes:

“It takes dedication to not do all the things so that we can concentrate on the things that matter most to us.”
— Nicolette Fernandez

Bio:

Nicolette is a wife to her sweetheart, mama to an active toddler and believer that joy can be found in the everyday. After 9 years as a college administrator, she took a leap of faith to stay home with her son and launch her photography business full time. She realized her business could be used as a way to pursue her passion of motherhood and serve her family, while using her creativity to encourage and serve others. Nicolette specializes in lifestyle sessions for newborns and branding for creative entrepreneurs. These niches allow her to run alongside her clients, celebrating with them, pouring in words of love and support, while providing images that share their story.

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Nov 13 2017

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Rank #11: Episode 205: Relationships + Sales, with Lacey Sites - the Creative Empire podcast

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Today, Reina and Christina have a dear friend of both of theirs on the show today, Lacey Sites of A Lit Up Life. She is a business mentor and a success coach for high-performing women entrepreneurs. Lacey's background is in mental health counseling, she also has an MBA. She’s also the co-host of the Happy Thoughts Show and it’s her mission to help women build and grow their own service-based business. At the beginning of the episode, Lacey explains how her journey has led her to coaching. She shares how making connections and relationships are one of the most important things in business. Towards the middle of the episode, Lacey shares about value-centered sales and what you should be doing, and looking for, in a sales call. At the end of the episode, we hear about the even-energy concept and why balance is important for you as a business owner.

Main Takeaways:

  • What Lacey's journey to coaching has looked like [0:01:40]
  • What the most important thing in business is [0:06:15]
  • How to connect with people if you are an introvert [0:08:18]
  • Why to focus on building relationships [0:10:00]
  • What value centered sales are [0:12:55]
  • What a good sales call includes + after the call [0:17:58]
  • Why you need to get detached from your business [0:21:47]
  • How to filter out non-ideal clients [0:25:07]
  • What her even energy exchange concept is [0:27:36]
  • What the Happy Thoughts Show is about [0:30:02]
“The more lit up we are, the more we light other people up.”
— Lacey Sites

Show Notes:

“Scripts are like the worst thing ever when it comes to sales.”
— Lacey Sites

Bio:

Lacey Sites is a business mentor and success coach for high-performing women entrepreneurs. She has her M.S in mental health counseling and her M.B.A. She's been a therapist and the director of large non-profit. She's also the proud owner of two successful online businesses, and the co-host of the Happy Thoughts Show. It’s her mission to help other women build and grow their own service-based business that truly lights them up and gives them the personal and financial freedom and impact they’ve always desired.

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The Happy Thoughts Show

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May 21 2018

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Rank #12: Episode 182: Mindfulness + Self-Compassion In the Entrepreneurial World, with Dr. Leah Weiss - the Creative Empire podcast

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Today, Reina and Christina are joined by Dr. Leah Weiss who is a teacher at the Stanford School of Business and the author of an upcoming book titled, How We Work: Live Your Purpose, Reclaim Your Sanity and Embrace the Daily Grind, published by Harper Collins. The trio start off by chatting about Dr. Leah's background and how it has influenced her career. They then discuss the idea of mindfulness and what some practical ways to start incorporating mindfulness into your routine can look like. Lastly, she talks about her new book and how it is structured for everyone.

Main Takeaways:

  • How her background influenced her career [0:01:55]
  • What "the hustle" means to her [0:04:43]
  • What mindfulness means + practical practices [0:09:06]
  • How to be a better leader [0:19:06]
  • Why you need self-compassion [0:25:13]
  • How to examine yourself + moving forward [0:29:27]
  • How her book is structured [0:33:34]
“The way I have approached the classes to give people resources and resilience so they can live that life that they’re so passionate about, but do it with more sanity and not burn out and you know, not implode themselves, their families, their projects.”
— Dr. Leah Weiss

Show Notes:

“The mindfulness for me is a way of enacting the purpose and the purpose is about priorities, it’s about our personal priorities, it’s about our professional priorities, it’s doing what we can to bring those together so that we know what we’re doing, we know why.”
— Dr. Leah Weiss

Bio:

Leah Weiss, PhD. is a lecturer, a researcher, a writer, and an author. She’s trained thousands of executives, team leaders, students, veterans, and Silicon Valley’s best and brightest in mindfulness. She’s taken years of personal and academic mindfulness research and applied it to training seminars, speaking engagements, Ivy League courses, and a book published by Harper-Collins and launching this coming March, 2017. Some of the clients that Leah has worked with include Google, LinkedIn, The Omidyar Group, and countless others. She currently lectures at the Stanford School of Business -- where her course ‘Leading With Mindfulness and Compassion’ is one of the most popular courses offered since 2013. Her academic work has been (and still is) used at the Stanford School of Business, at the University of California at Berkeley, the Stanford School of Medicine, at the US Department of Veteran Affairs, and in countless other places. In addition to academic research, consulting, and teaching, Leah has spoken at Kaiser Permanente, Harvard Medical School, Accredited Investors Wealth Management, the Hebrew Senior Life Center, the Carnegie Foundation for the Advancement of Teaching, TedX, and in many additional corporations and centers both in the US and abroad. Leah also writes (as a columnist) for Psychology Today, the Huffington Post, and the Harvard Business Review. She is regularly called upon to voice her opinion on the topic of mindfulness in the workplace by journalists from a variety of business publications. She has worked alongside the Dalai Lama’s main English interpreter (Thupten Jinpa), with popular health psychologist Kelly McGonigal, and with Pierre Omidyar (founder of eBay) through the Hope Lab where she implemented the Compassion Education and Scholarship program. Leah currently lectures at the Stanford Business School along with running her own consulting business.

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Mar 01 2018

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Rank #13: Episode 185: Being a Disruptor + Filling the Gaps, with Jackie Nwobu - the Creative Empire podcast

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Joining Reina and Christina today is Jackie Nwobu, the CEO and Editor-in-Chief of Munaluchi Bride Magazine. Jackie dives right into the episode, chatting about how she started in the magazine industry. She talks about how her retreat came to be and what it feels like to be a disruptor in an industry. Additionally, she shares about business struggles and how we can help support others. Lastly, the trio talk about spotting gaps in the industry and how to listen to your audience.

Main Takeaways:

  • How she got started with a magazine, without publishing experience [0:01:54]
  • Why Coterie Retreat was born + inclusivity [0:12:44]
  • What being a disruptor feels like [0:19:01]
  • How we can support others [0:22:36]
  • What some business struggles are [0:30:59]
  • Why the publishing world is so scary [0:35:01]
  • Why leverage your audience + find out what they like [0:36:55]
  • How to spot gaps in the industry [0:40:53]
“If you are launching the next big thing, chances are it doesn’t exist. If it doesn’t exist, there is going to be a learning curve, because there’s no one who’s going to teach you how to do it. You’re going to have to do as much research as you can. You’re going to have to figure things out.”
— Jackie Nwobu

Show Notes:

“Then when people are honest with what they’re going through on the other end, people who’ve been there before, you know that you’ve been there before and maybe now you’re doing really well, don’t ever forget where you came from, because you didn’t just wake up and become a big time planner, or you didn’t just wake up and become award-winning photographer. There was a process that you went through.”
— Jackie Nwobu

Bio:

Jacqueline Nwobu is the CEO and Editor-in-Chief of Munaluchi Bride Magazine, the leading nationally distributed wedding magazine and online wedding marketplace catering to women of color. With no prior experience within the publishing industry, Jacqueline and her husband launched Munaluchi Bride Magazine in 2010 and obtained national distribution within major retailers including Target and Barnes and Noble. Women of color are major contributors to the billion dollar wedding industry, yet, their presence within major bridal publications and websites/blogs is rare. Jacqueline’s vision and determination to fill this void is what gave her the strength and willpower to break into and positively impact an industry she knew very little about. Prior to launching Munaluchi Bride, Jacqueline obtained her B.S. degree in Medical Technology and worked for major pharmaceutical and diagnostic companies, including Johnson and Johnson. The rapid success of her magazine has landed her interviews on NBC, ABC, and WPIX NY. Jacqueline resides in New Jersey with her husband and three children. Learn more about Munaluchi at www.munaluchibridal.com

Social Handles:

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Coterie Retreat Website
Munamommy Website

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Mar 12 2018

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Rank #14: Episode 230: How to Sell Through Serving, with Kelly Roach - the Creative Empire podcast

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Reina and Christina are joined today by Kelly Roach who is the host of the top rated podcast, Unstoppable Success Radio. She’s also an international bestselling author and the CEO of Kelly Roach Coaching, plus a former NFL cheerleader and Fortune 500 executive. She was promoted seven times in the eight years and she is bringing a powerful combination of proven and profitable business growth strategies, coupled with mindset wellness and productivity here to our show today. At the beginning of the episode, we hear all about the twists and turns of life with Kelly and how that has influenced her. She shares about why building a winning team is the biggest thing as an entrepreneur and how you should serve, while making money. The trip really get into what serving your audience should actually look like and the intention behind serving. Lastly, Kelly shares the first step for you to make money while serving. Check out the show notes below to grab a productivity resource from Kelly!

Main Takeaways:

  • How Kelly's background has influenced her life strategy [0:01:30]
  • What the biggest thing she helps her people with [0:05:55]
  • Why you should build a winning team [0:07:57]
  • How to serve and also make money [0:15:34]
  • Why you need to show up [0:20:39]
  • What it looks like to serve your audience to actually serve [0:24:59]
  • How to manage a Facebook group well [0:27:10]
  • What the first step to making money is [0:30:35]
“I learned really, really quickly at a really early age that I had two choices in life; I was going to either accept no, we can’t afford it, or I was going to go out and hustle and I was going to go get it.”
— Kelly Roach

Show Notes:

“I always say start from where you are with what you’ve got, but start right away.”
— Kelly Roach

Bio:

Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching. As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 years, Kelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love. Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth. Kelly is on a mission to help 1 million people become financially free through her RESULTS coaching but also founded Campaign For Humanity, a charity initiative to support our global family with things such as clean drinking water, help for veterans, and food for those in need. You can check out Kelly’s philanthropy work and donate at www.kellyroachcoaching.com/givingback. Kelly runs business coaching programs, mastermind groups, online courses and does private consulting with individuals and organizations.

Social Handles:

Website
Facebook
Twitter

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Aug 16 2018

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Rank #15: Episode 152: Living By Design, with Katie Den Ouden - the Creative Empire podcast

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Reina and Christina are joined today by Katie Den Ouden and Katie is an entrepreneur, freedom lifestyle coach and holistic business strategist. She teaches ambitious women how to live and lead by design instead of by default so that they can become the womEn that they’ve always known they can be. At the beginning of the episode Katie jumps in to talk about the difference between living by default and living by design means. Shes asks us all why we are not living more intentionally and helps us to think about how to cut out the fluff. She talks all about the abundance mindset and why we should shift to that. 

Main Takeaways:

  • What living by default means + living by design means [0:01:45]
  • What it looks like to live by design [0:04:15]
  • How to identify seasons + what is essential [0:06:49]
  • How to start being intentional in your business design [0:13:43]
  • What her 90 day set-up looks like + cutting out the "fluff" [0:15:22]
  • What the abundance mindset looks like + how to shift into this [0:29:43]
  • How to fit service-based activities in your business [0:34:02]
“It’s not really designing our lives if we’re just imitating someone else or following someone else’s show, someone else’s rules.”
— Katie Den Ouden

Show Notes:

“As a business owner, you can’t be on 24/7 all the time 365 days of the year.”
— Katie Den Ouden

Bio:

Katie Den Ouden is an entrepreneur, freedom lifestyle coach, and holistic business strategist teaching ambitious women how to live & lead by design instead of default, so that they can become the woman they’ve always know they can be. Katie's work {programs, challenges, experiences} meet women in the season of becoming - as a woman, leader, and luminary - and gives the strategy, soul, sisterhood, and self-care to get there.

Social Handles:

Website
Instagram
Facebook
Pinterest

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Nov 16 2017

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Rank #16: Episode 154: Core Values + Content Creation In Your Business, with Marie Parks + Jessi Honard - the Creative Empire podcast

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Today Reina and Christina are joined by Marie Parks and Jessi Honard of North Star Messaging + Strategy. They serve purpose-driven entrepreneurs and help them figure out what is their outward facing message. The two started the conversation by talking about how they began working together. They transitioned into talking about finding uniqueness in your own brand as well as core values. Once you find those, the ladies talk about finding your core pillars that will drive your content strategy.

Main Takeaways:

  • How the two women began their partnership [0:01:39]
  • How to really find your uniqueness + stand out qualities [0:04:23]
  • Why you should focus on core values [0:10:47]
  • How to feel in control of your content + core pillars [0:14:17]
  • What an example of an effective content strategy looks like [0:21:23]
  • Why you need to find a place to start with consistency [0:27:20]
  • What some pieces to create time for [0:29:40]
  • What is important to notice about your competition [0:36:35]

“I think it’s so possible to try new things and to tap in to new things while digging deeper rather than spreading wider.”
— Marie Parks

Show Notes:


“You can change what you do and you can change how you do it but you can’t change who you are.”
— Jessie Honard

Bio:

Jessi Honard is a self-professed word nerd whose copy packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results. Marie Parks is a compulsive writer with an eye for detail (thanks to years of nonprofit grant writing) and the coveted ability to combine heart + logic. Her copy makes readers stop, drop, and read. Together, they help purpose-driven entrepreneurs find their true north and make a lasting positive impact.

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Nov 23 2017

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Rank #17: Episode 212: Handlettering By Hand, with Nicole Miyuki Santo - the Creative Empire podcast

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Reina and Christina are joined today by Nicole Miyuki Santo, who is a freelance artist, graphic designer, teacher and now published author. We are so excited to talk to her about her book By Hand, which if you guys have not picked up a copy of this yet, it is the most gorgeous thing you have ever seen. Nicole started in the modern calligraphy scene fairly early and at the beginning of this episode we hear how that happened. Nicole shares about her book and what the creative process looked like for it, behind the scenes. She gets really vulnerable and talks about how the journey has made her have feelings that may not have always felt good, but also shares the exciting moments along the way. Towards the end of the episode, the trio discuss what happiness can look like in business and how that can differ for everyone. 

Main Takeaways:

  • How she got started in modern calligraphy scene in 2015 [0:01:54]
  • Why she wrote a book + what the creative process looked like [0:04:40]
  • What encouragement she has for people to try handlettering [0:10:27]
  • What some exciting moments were along the book writing journey [0:13:03]
  • Why feelings can process after projects [0:21:21]
  • What having a different scale of success looks like [0:30:31]
  • What some happy things that are happening for her [0:36:04]
“What’s cool was that hand lettering has shifted twofold from being this stiff calligraphic type of thing, to more of an approachable thing, medium and art form that everyone can do, and I fully believe that.”
— Nicole Santo

Show Notes:

“I had to learn to say no to a lot of things to allow space for the funkiness of the creative journey and the awesome parts of the creative journey to all happen.”
— Nicole Santo

Bio:

Nicole Miyuki Santo is a freelance artist, graphic designer, teacher, and published author. Since 2015, she has taught in-person hand-lettering workshops empowering her students to tap into their creativity and develop their own unique voice. She is a kind spirit and truly believes that everyone, kids and adults both, can enjoy using their own two hands to create. Her work has been featured in numerous publications, including Martha Stewart Magazine, and she is the author of By Hand: The Art of Modern Lettering. Nicole lives in Los Angeles, California. Visit her online at nicolemiyuki.com and on Instagram @nicolemiyuki.

Social Handles:

Website
Facebook
Instagram
Pinterest

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Jun 14 2018

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Rank #18: Episode 221: Letterpress + Staying True to Yourself, with Britt Rohr - the Creative Empire podcast

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Christina and Reina are talking today with Britt Rohr of Swell Press, Swell Press is a boutique design and letter press company inspired by everything southern California. At the beginning of the episode, Britt shares how she got started with Swell Press and explains all about what letterpressing is! She explains how she makes sure to stand out in her industry, by staying in her own lane and using nature to influence her work. The trio discuss the hustle mentality and we hear how Britt balances hustle with time to herself. Lastly, they discuss spending your time on things that you should be and how to hire out effectively.

Main Takeaways:

  • How Britt got started with Swell Press + how growth happened [0:01:21]
  • What switching to a full time business + what a letter press is [0:03:49]
  • How to stand out in your industry [0:15:07]
  • What staying true to your own style looks like [0:21:01]
  • How to combat the hustle mentality [0:25:44]
  • How to figure out where to spend your time + hiring out [0:29:59]
“It’s never the ‘right’ time. Not everything is going to be lined up where you’re like, ‘Okay, section A, B and C of my life are perfectly aligned right now so now it’s time. I’m going to take this risk.’”
— Britt Rohr

Show Notes:

“I really try not to look at what other people are doing because I want my design inspiration to come from a place that is so true to me.”
— Britt Rohr

Bio:

Founded by letterpress maven Britt Rohr in 2014, Swell Press is a boutique design and letterpress company inspired by the salt water, Strand, sunsets, and palm trees of Southern California. From one-of-a-kind wedding and event invitation suites to sleek and sophisticated stationery and business cards, every single paper product that leaves Swell Press’ studio doors is a true, intricate and original work of art, featuring signature Swell Press designs like ombré and neon edge painting, hand- painted water color borders, and custom dip dye. Under Britt’s masterful creative direction, Swell Press’s letterpress creations are an artfully crafted, individualized adventure from start to finish.

Social Handles:

Website
Instagram
Pinterest

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Jul 16 2018

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Rank #19: Episode 213: An Intentionally Designed Work Week, with Cailen Ascher - the Creative Empire podcast

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Reina and Christina are joined today by Cailen Ascher who is a lifestyle design expert and the creator of the 3-Day Workweek. he mostly helps women bring intentional design into their lives and businesses that they can stop living by default and start creating success on their own terms. We start the episode with Cailen describing what exactly intentional design is and the mindset behind having a purposely designed life. She shares with us what her work week looks like and talks about the team that she has. Lastly, Cailen shares why it is important to give yourself time to pause.

Main Takeaways:

  • What intentional design is + the mindset behind a designed life [0:01:22]
  • What her team looks like + what her schedule look like [0:05:59]
  • How to make time for yourself [0:10:45]
  • How to get to a 3-Day Workweek [0:13:17]
  • What living by design vs. living by default is [0:18:38]
  • How to give yourself time to pause [0:23:36]
“‘Why do I think the only way to be successful is to work 24/7, sacrifice my time with my new baby to build this business?’ It didn’t resonate with me.”
— Cailen Ascher

Show Notes:

“We have to make what might feel like uncomfortable decisions in the moment, but ultimately can serve us better.”
— Cailen Ascher

Bio:

Cailen Ascher is a Lifestyle Design Expert and creator of the 3-Day Workweek Program. Through her programs, products and coaching, she helps women bring intentional design into their lives and businesses so that they can stop living by default and start creating success on their terms. Cailen and her work have been spotlighted in Business Insider, Huffington Post, Entrepreneur on Fire, The Create Podcast, MindBodyGreen, Gary Vaynerchuk’s One-a-Day Q&A, and dozens of other podcasts and popular publications. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. Get her free 3-Day Workweek Schedule at www.CailenAscher.com.

Social Handles:

Website
Facebook
Instagram
Pinterest
Twitter

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Jun 18 2018

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Rank #20: Episode 220: Blogging as a Business, with Bree Pair - the Creative Empire podcast

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Today, Reina and Christina are joined today by Bree Pair, who began blogging in 2011. After three years of being part of being part of the blogging community, she saw the different areas where bloggers were in need of knowledge to turn their blogs into full-time businesses. She founded a conference called Thrive in 2014 on her passion for seeing others succeed. That passion has driven her to continue leading and growing the Thrive conference to reach and educate even more bloggers. 

Main Takeaways:

  • What inspired her to take her business on the road [0:02:12]
  • How the day-to-day looks like for them as they travel + her favorite places [0:05:19]
  • How she is running her business from the road [0:07:53]
  • What some tools are to get ahead of schedule [0:10:21]
  • What the Thrive Conference is [0:14:31]
  • Who her teams consists of + most important member [0:20:40]
  • Where to get more eyeballs on your content + growing [0:25:18]
  • What trends + changes she has seen [0:29:46]
  • How her conference has grown organically [0:32:39]
“Quarterly planning has been a game changer. It helps us to look ahead and say, ‘Okay. Where do we want to grow?’”
— Bree Pair

Show Notes:

“What’s going to create that connection and make people keep coming back to learn from you is knowing a little bit more about you, and everybody is different.”
— Bree Pair

Bio:

Breanna began blogging in 2011 and continued to blog because of the community. After three years of being a part of that community, she saw the different areas where bloggers were in need of the knowledge to turn their blogs into full-time businesses. Once Thrive was founded in 2014, her passion for seeing others succeed was fueled. That passion has driven her to continue leading and growing Thrive to reach and educate even more bloggers. Breanna is currently traveling around the country with her husband, Brannon, in their travel trailer. They’re enjoying working from the road and meeting bloggers and other entrepreneurs during their travels. You can follow her @breepair on Instagram.

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

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Jul 12 2018

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Episode 250: The Finale, with Reina + Christina - the Creative Empire podcast

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Hey, Creative Empire listeners, this is our biggest show yet for reasons that we are about to reveal. Reina and Christina are together today and we have some pretty big news for you. Christina and Reina have gotten together over the past two and a half years to record these episodes month in and month out. This is episode 250. They have recorded 250 episodes and have decided that they are going to be stopping the Creative Empire. This is the very last finale episode of CEP as it is right now.

Main Takeaways:

  • What the origin story was [0:02:11]

  • What their favorite part of the show is [0:04:11]

  • Why are the duo leaving the space [0:09:34]

  • Why quitting something does not mean a failure [0:14:32]

  • What Christina has in store for her Creative Empire [0:17:15]

  • What Reina has in store for her Creative Empire [0:20:22]

  • Why they will be serving you in a different way [0:24:02]

  • Would Reina do a podcast again [0:24:43]

  • Would Christina do a podcast again [0:25:27]

  • How to connect with Christina [0:27:58]

  • How to connect with Reina [0:28:46]


“There’s nothing better than the connections I think we’ve made out of the show.”
— Christina Scalera

Show Notes:


“For me, being able to share diverse perspectives and interesting people has taught me so much. It has also taught me so much about being a leader.”
— Reina Pomeroy

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Oct 25 2018

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Episode 249: Jam Session with Reina + Christina, Scaling Your Business - the Creative Empire podcast

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Today, Reina and Christina are talking about scaling your business, specifically how do you know what to scale to, what are some red flags that show you maybe you shouldn’t be scaling right now, and what kinds of things you can scale into. If you have no idea how to make more money, or how to serve more people most importantly, this is the episode for you.

Main Takeaways:

  • What some indicators for scaling are [0:01:46]

  • Why you need to be clear in your offerings [0:04:00]

  • How big of an audience size do you need to know when to scale [0:10:03]

  • Why a pre-launch is so important for a course launch [0:14:34]

  • What to do to start scaling [0:24:10]

  • What the online course model looks like [0:25:50]

  • What the agency model looks like [0:29:49]

  • What the one-to-many model looks like [0:35:22]

  • What membership models look like [0:43:48]


“I would rather have a small course that I can complete that I know that I’m going to get through, rather than this massive course that’s going to attempt to help me with everything.”
— Reina Pomeroy

Show Notes:


“If you don’t know your conversion rate, then you’re not ready to scale.”
— Christina Scalera

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Oct 22 2018

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Episode 248: Growing a Subscription Box Business, with Julie Ball - the Creative Empire podcast

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Today, Reina and Christina are joined by founder and chief sparkler of Sparkle Hustle Grow, Julie Ball. Sparkle Hustle Grow is a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder and subscription box coach. She’s been featured in Forbes, Business Insider, Thrive Global, PopSugar, Mashable, BuzzFeed and probably all those places that you guys check out online when you’re procrastinating.

Main Takeaways:

  • How she went from running a design business to Sparkle Hustle Grow [0:01:19]

  • Where to start with a product shop [0:04:03]

  • What her advice is to start [0:09:05]

  • How to validate things in your business [0:12:03]

  • What you can find in the Sparkle Hustle Grow box [0:13:52]

  • What the Subscription Box Bootcamp is [0:22:38]

  • What success stories Julie has seen with her subscribers [0:25:07]

  • How much you can learn from mistakes made [0:27:08]

  • How to balance both businesses [0:32:03]

“As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.”
— Julie Ball

Show Notes:

“As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.”
— Julie Ball

Bio:

Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder, and subscription box coach-- featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed. After running her successful website design and development firm, Julie wanted to get out from behind the screen. This desire coupled with her biggest inspiration--the female entrepreneur community--is what led her to start Sparkle Hustle Grow. Taking her knowledge of the entrepreneurial world and key products that helped her grow her business, she combined them into one product--delivered monthly in a fun-to-open package and has been able to help fellow female entrepreneurs on their journeys toward success. A media studies graduate of Penn State University, Julie went on to get her Masters in Internet Marketing from Full Sail University. Before starting her own business, she worked in corporate music marketing, holding management level roles in a mostly-male dominated industry. Julie lives in the mountains of western NC with her husband and daughter.

Social Handles:

Website
Facebook
Instagram
Twitter

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Oct 18 2018

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Episode 247: Dual Coast Living + Photography, with Kristen Brown - the Creative Empire podcast

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Reina and Christina are chatting with Kristen Brown of Samba to the Sea and The Sunset Shop. Kristin is a gal who was gone from humble roots as a photographer in the United States creating a dual coast living from Savannah, Georgia and Costa Rica. In addition, you have to go check out Kristen on Instagram and get all the down-low and all the cute pictures of Gidget on Instagram, because this is a chihuahua you do not want to miss out on.

Main Takeaways:

  • How Kristen decided to move to Costa Rica + split her time in Savannah [0:02:24]

  • How she finds clients in a destination location [0:05:46]

  • What her visual portfolio looks like + what style she has [0:08:01]

  • Why living in two areas helps her business [0:14:54]

  • What challenges + transitions she has faced [0:19:47]

  • What growing has looked like for her [0:24:06]

  • What assets Kristen has + what her superpower is [0:26:43]

  • How photography has been something she has always loved [0:28:55]

  • What the “banks” are that Kristen looks like + having blinders [32:47]

“It was more so out of need of I’ve really started to miss a lot of things about the US, just like easy conveniences that we take for granted as Americans.”
— Kristen Brown

Show Notes:

“You can’t compare someone’s middle, or where they are, to your beginning.”
— Kristen Brown

Bio:

Me llamo Kristen – that’s Español for “My name is Kristen.” Not too long ago, it was love at first wipeout after my first surf lesson in New York City - -  within a year of that first lesson, I retired from the hustle and bustle of the NYC corporate banking world and traded in my heels for a surfboard and camera in Costa Rica. Most days you can find me surfing beautiful Costa Rican waves, photographing a breathtaking sunset, or playing on the beach with my Chihuahua, Gidget. I’m a sunset chaser, soul surfer, and photographer for the sunset dreamers + wild at heart. You can check out my brand and editorial work here, wedding and family photography work here, bring a piece of paradise home with you via my sunset and beach prints at The Sunset Shop, and chase sunsets with me on Instagram @sambatothesea!

Social Handles:

Website - The Sunset Shop
Website - Samba to the Sea
Facebook
Instagram
Pinterest

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Oct 15 2018

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Episode 246: Educational Nugget - The Legal Side of Your Biz + How to Protect It, with Christina - the Creative Empire podcast

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Today Reina and Christina are bringing you another jam session! Christina is talking all about legal. She is talking about what happens if somebody steals your ideas, what to do when you’re thinking about “should I be trademarking something or not?,” and how to potentially close your business. These are all things that at some point, you’re going to be thinking about or confronted by in your business. Knowing that you have legal options and hopefully somebody you can trust in order to help protect you in your business is super helpful as well. If you are excited to talk about all legal things and things that just happen kind of in the daily business life of an entrepreneur, listen below.

Main Takeaways:

  • What the worst reason to not start your business [0:01:12]

  • What to do when someone creates a product exactly like yours [0:02:33]

  • Why brand building is so important [0:05:00]

  • What actions you can take to stop people from copying you + trademarks [0:10:21]

  • When to decide to talk to an attorney [0:18:08]

  • What to think about when closing your business + exiting your business [0:25:20]


“At some point, you mentor enough people, you are going to mentor someone into your shoes. In this world of community over competition, one of your clients is going to take it too far. ”
— Christina Scalera

Show Notes:


“Just because you’re right, doesn’t mean that you’re not going to have to pay to respond to all these people or pay legal fees because people can really make a big fuss and it ends up costing you money.”
— Christina Scalera

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Oct 11 2018

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Episode 245: All About Punkpost, with Alexis "Lex" Monson - the Creative Empire podcast

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Reina and Christina are joined today by Alexis “Lex” Monson. Lex is the Co-founder and CEO of Punkpost, a service powered by a community of artists who handwrite and send cards for you. Punkpost is the dashboard for creating and managing happy moments. Lex’s goal is to help people make good on their good intentions and give people an accessible way to connect with one another in a deeper, more meaningful way. Before Lex founded Punkpost, she was the managing community editor at Brit + Co. Prior to that, she worked as a senior editor at Yelp, so she knows her way around the internet.

Main Takeaways:

  • Why Punkpost was created [0:02:42]

  • Who Punkpost works with [0:04:40]

  • What types of cards they have [0:09:21]

  • What fires Lex up about Punkpost [0:11:19]

  • Why they are cultivating a community at Punkpost [0:14:01]

  • How to become an artist to Punkpost [0:20:07]

  • What some of the business stages they have went through [0:21:00]

  • What people are sending cards for + their best holidays [0:24:52]

“As business owners, or just busy humans in general, you don’t always have the time to put all the steps together to make (sending a card) come to life.”
— Alexis "Lex" Monson

Show Notes:

“I just think as a creative, when you’re creating something, you’re really giving a lot of yourself and putting yourself out there. It’s so important to have someone acknowledge what you’re doing and praise you for what you’re doing.”
— Alexis "Lex" Monson

Bio:

Dr. Lindsay Padilla is the founder of Course Power, a company that helps I  trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, her team specializes in supporting digital entrepreneurs with the early stages of course or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business Podcast, which shares the journeys of other academics who have started businesses.

Social Handles:

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Facebook
Instagram
Twitter

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Oct 08 2018

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Episode 244: Second Shooting in Photography, with Natarsha Wright - the Creative Empire podcast

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Today, Reina and Christina are joined by Natarsha Wright, who is a published, and featured, wedding photographer and personal branding photographer. Natarsha is committed to building her business through second shooting, which is really cool. The trio are talking about second shooting. If you have ever been curious about how you get into that or supplementing your business income by doing second shooting. Natarsha is going to be talking a little bit about tips and tricks for how to get second shooter gigs and some of the things that you need to know to make sure that you’re not stepping on people’s toes.

Main Takeaways:

  • How Natarsha got into wedding photography [0:01:58]

  • Why she is so passionate about second shooting [0:03:20]

  • How to be a second shooter + what it means [0:08:27]

  • What mistakes people make as a second shooter [0:11:19]

  • What advice she has for lead photographers [0:16:57]

  • What types contracts you should have in place [0:19:12]

  • What tips Natarsha has to be a second shooter + skills to have [0:22:50]

  • What camera lenses to start with as a second shooter [0:25:49]

  • Why she created a resource for second shooters [0:29:19]

  • How pricing can vary as a second shooter [0:30:47]

“My heart is serving. I love serving others and what better way to do that than serving creatives through second shooting.”
— Natarsha Wright

Show Notes:

“You want to make sure that you operate and serve in excellent when you’re documenting someone’s legacy.”
— Natarsha Wright

Bio:

Natarsha Wright is a published and featured wedding photographer and personal branding photographer, and the owner of Natarsha Wright Photography. After years of specializing in wedding photography, she now partners with creatives who are focused on increasing their brand visibility by showcasing intentional visual content needed to connect with their target audience and grow a more profitable business. Natarsha’s passion is helping creatives tell the story of their couples + brands through curated images aimed at their target audiences and missions. Her work has been featured on The Knot, Baltimore Bride, Washingtonian Bride and Groom, Virginia Bride, Essence, Black Bride, Aisle Perfect, Munaluchi Bridal and more. When she’s not in grind mode she is exploring taco and ramen bars, checking out the latest netflix binge worthy shows, or spending time with family and friends.

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Oct 04 2018

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Episode 243: Jam Session with Reina + Christina, 5 Tips for Growing a Successful Business - the Creative Empire podcast

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Welcome back to another episode of the Creative Empire Podcast. Reina and Christina are jamming all about five habits of growing a successful business. It’s actually 10, because each of them have five. Reina’s perspective is the mom perspective and Christina's perspective is all about the success habits of traveling and maintaining a really successful business. Listen below to hear all ten!

Main Takeaways:

  • Why less is definitely more [0:03:28]

  • How to pack light + wash your clothes on the go [0:08:19]

  • Why you should double and triple check your schedule [0:11:06]

  • Why you should bring food everywhere [0:15:10]

  • Why having a morning routine is important [0:21:31]

  • What Reina’s recoup day looks like [0:23:05]

  • Why you should create 3 buckets of life [0:29:01]

  • How to “sit by the pool” [0:33:00]

  • Why reading is important [0:34:10]


“It has broken my stationary loving heart, but I’ve had to digitize everything.”
— Christina Scalera

Show Notes:


“You have to take care of yourself before you can take care of anyone else. As women, we do tend to have a tendency to take care of everything and everyone else before we take care of ourselves.”
— Reina Pomeroy

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Oct 01 2018

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Episode 242: Growing A Product Shop, with Kylie Clayborne + Liz Rich - the Creative Empire podcast

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Today, Reina and Christina are chatting with Liz Rich and Kylie Clayborne of Wee Rascals. Their mission of Wee Rascals, is really cool! When you go to their website, they talk all about empowering kids with hip and historical tees and they have really built a movement out of their product. At the beginning of the episode, we here how the ladies got started working together and what the mission behind the business they have build is. The duo share how scary it was to niche into their market and how they have reduced risk in their business. Lastly, they dive into some of the struggles they have faced as product shop owners.

Main Takeaways:

  • How the ladies starting working together + what Wee Rascal is [0:01:21]

  • Why it was scary to niche down in their market [0:05:18]

  • How the duo reduce risk as a product shop [0:09:45]

  • What some of their struggles as a product based business was [0:11:10]

  • How they listen to their audience [0:16:01]

  • What the duo do to stay organized [0:19:45]

  • What some of their lessons learned have been [0:22:04]

  • How they have kept their focus [0:25:22]

“The heart of (Wee Rascals) is just really wanting to inspire kids.”
— Liz Rich

Show Notes:

“We’re definitely open for change and letting it grow and it’s kind of own organic way, while still kind of holding pretty tight to the concept of really empowering and inspiring kids in a different way.”
— Kylie Clayborne

Bio:

Liz Rich: Co- Founder, Mama of 3 and currently living in Vancouver, BC. Kylie Clayborne: Owner + Co- Founder, Mama of 2 and currently living in Austin, TX.

Wee Rascals was started in 2013, born out of a desire to empower children with tales of true heroism. To spark their curiosity and connect them with their own possibilities. With 5 children between us, we wanted to give our own children more options for clothing than we saw in the sea of superheroes and princesses. We wanted them to see real faces and hear stories of courage, perseverance and selfless dedication that has led to the betterment of humankind. We wanted to spark curiosity within our own children and yours, and prompt conversations that matter.

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Sep 27 2018

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Episode 241: Podcasting + Networking, with Molly Beck - the Creative Empire podcast

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Reina and Christina are back today and are talking to Molly Beck. Molly is the founder of the podcast creation site, messy.fm and the author of Reach Out. It’s a career advice guidebook published by McGraw-Hill. This book helps you in networking in a really non-sleazy way. Even entrepreneurs can really utilize these tactics that she’s got outlined for us. At the beginning of the episode we hear all about how Molly’s book, Reach Out, has changed her career and why she wrote it. She shares with us about her business, messy.fm, and about many of the hang-ups podcasters have when starting. Lastly, we hear what “reaching out” means and how to do it for the first time.

Main Takeaways:

  • What her book, Reach Out, has done for her + how it changed her career [0:01:44]

  • What messy.fm is + who their target is [0:06:19]

  • What some hang-ups are for podcasters [0:12:21]

  • How to reach out the first time [0:28:25]


“The number one thing I hear from podcasters that have been podcasting is man, I wish I started earlier.”
— Molly Beck

Show Notes:


“You know, if you wanted to start a blog, it’s super easy, you would go to WordPress for Squarespace or Wix or Blogspot and you would have that show up and running and I just felt like people were being left behind in the podcasting revolution because there just wasn’t a WordPress for podcast.”
— Molly Beck

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Sep 24 2018

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Episode 240: Creating A Course People Want, with Dr. Lindsay Padilla - the Creative Empire podcast

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Today, Reina and Christina are joined by Dr. Lindsay Padilla. Dr. Lindsay Padilla is the founder of Course Power, a company that helps trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results. Her team specializes in supporting digital entrepreneurs with the early stages of course, or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business podcast, which shares the journeys of other academics who have started businesses. If you are thinking about starting an online course, or you have an online course, you must pay attention to the remainder of this episode. It's mandatory. The trio are talking today about how to start your course, how to get that beta round up off the ground, and the nitty-gritty details of what it takes to have a successful course.

Main Takeaways:

  • How she got into online courses from the traditional academic path [0:02:06

  • How to start building a course + staying focused [0:05:23]

  • What winning looks like as a course creator [0:12:39]

  • What course challenges Dr. Lindsay Padilla sees [0:17:21]

  • What her beta framework includes + why you should do a beta [0:22:50]

  • How to reengage people in your course [0:36:07]

  • Why working with Dr. Lindsay Padilla can help you [0:40:01]

“(A course is) the intersection of the thing that you have skills to teach something you would love to teach about and something that the market is willing to pay for a solution.”
— Dr. Lindsay Padilla

Show Notes:

“That’s the fun thing about being an entrepreneur, you’re both a teacher and a learner all at the same time.”
— Dr. Lindsay Padilla

Bio:

Dr. Lindsay Padilla is the founder of Course Power, a company that helps I  trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, her team specializes in supporting digital entrepreneurs with the early stages of course or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business Podcast, which shares the journeys of other academics who have started businesses.

Social Handles:

Website
Facebook
Twitter
Instagram
LinkedIn

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Sep 20 2018

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Episode 239: Jam Session with Reina + Christina, Instagram - the Creative Empire podcast

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Reina and Christina are back for a jam session to intentionally talk about Instagram. If you use Instagram for your business, or you are not but want to, listen up! At the beginning of the episode, both Reina and Christina share about their relationship with Instagram. We hear why trying out types of content on the platform can be helpful and we hear which posts get better engagement. Lastly, we hear why Christina has went back to Instagram and their thoughts on the 10K mark.

Main Takeaways:

  • What Reina’s relationship with Instagram [0:01:38]

  • What Christina’s relationship with Instagram [0:02:48]

  • How Instagram keeps changing + why you should experiment [0:06:12]

  • How to use Instagram for your business [0:09:28]

  • What posts have better engagement [0:17:56]

  • How IG TV [0:19:43]

  • What Christina’s wins on Instagram have been + why she started IG again [0:23:05]

  • How Reina feels like Instagram is weighted for 10K [0:30:02]

  • How to manage DM’s [0:32:14]


“Followers does not equal profit.”
— Reina Pomeroy

Show Notes:


“What I’ve seen and what I admire about people that have a lot of followers on Instagram is that it does feel like it affords them a lot of opportunities if they are capable of taking advantage of those opportunities.”
— Christina Scalera

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Sep 17 2018

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Episode 238: Why You Need An Opt-In, with Vanessa Ryan - the Creative Empire podcast

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Reina and Christina are back today talking to Vanessa Ryan. Vanessa is an opt-in strategist with an absolute love for all things digital product and lodging and making it all seem not so scary, which is such a superpower. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt-ins. If you have no idea what an opt-in is, we’re going to be diving into that. At the beginning of the episode, we learn about how Vanessa has gotten to where she is, plus we hear all about opt-ins are and what their purpose is. Then the trio brain storm opt-in ideas for our audience and how to share them with the world. Lastly, we hear about Vanessa’s template shop and her free course for Creative Empire listeners.

Main Takeaways:

  • How Vanessa got to where she is today [0:01:37]

  • What her opt-in’s look like + what programs she uses [0:03:18]

  • What is an opt-in + the purpose of them [0:06:28]

  • What type of opt-ins our audience could create [0:09:31]

  • How to get your opt-in in front of people outside of social media [0:15:38]

  • Why you need to focus on your dreamy clients [0:19:03]

  • How to create a high value opt-in [0:20:46]

  • Why her templates are helpful to make your opt-ins pretty and branded [0:24:30]

“I really love helping people figure out opt-ins that not only help them get more subscribers, but actually helps them make money by being able to sell more of their products, and also book more of their dreamy clients, or the projects they really want to work on.”
— Vanessa Ryan

Show Notes:

“My purpose for helping people create really good opt-ins is to actually have an end-goal, and it’s not just to create an opt-in for the sake of creating an opt-in.”
— Vanessa Ryan

Bio:

Vanessa is an opt in strategist with a love for digital products and launching, and making it all seem not so scary. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt ins. When she is not using her brainstorming super power, she can be found being covered in glitter and play doh ever so happily by her toddler (aka, the muse).

Social Handles:

Website
Instagram

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Sep 13 2018

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Episode 237: Running a Debt Free Business, with Molly Stillman - the Creative Empire podcast

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Today, Reina and Christina are joined by Molly Stillman is the founder and creator of Still Being Molly, a life and style blog started in 2007 and the host of the Business With Purpose podcast with over 600,000 readers. Stillbeingmolly.com has become a trusted community for women, especially moms who love everything from style and beauty to parenting and real food, to serving in their communities and making the world a better place. At the beginning of the episode, we hear all about Molly’s struggles with debt and how it influenced her to live a debt free life. Molly shares about why sharing your struggles with someone is important to your healing. Lastly, she shares some safeguards you can put up in your business to set yourself up for financial success.

Main Takeaways:

  • How she started blogging in 2007 [0:01:41]

  • How grief has influenced her debt [0:05:34]

  • What she did to get out of the debt [0:12:23]

  • How her husband and her live a debt-free lifestyle [0:19:28]

  • Why you need to share your struggles [0:20:53]

  • How to say "no" to unwise business decisions [0:26:26]

  • What safeguards you can put up in your business [0:32:43]

  • How to strategize for future expenses [0:38:34]

“I wouldn’t be where I am now had it not been for that really terrible dark season of my life.”
— Molly Stillman

Show Notes:

“My biggest tip is first share it with somebody and then get help.”
— Molly Stillman

Bio:

Molly Stillman is the founder and creator of Still Being Molly, a life and style blog started in 2007, and the host of the Business with Purpose podcast. With over 600,000 readers in the last year, stillbeingmolly.com has become a trusted community for women, especially moms, who love everything from style and beauty, to parenting and real food, to serving in their communities and making the world a better place. Molly has had the honor of collaborating with well-known brands such as Stitch Fix, Target, Sseko Designs, CAUSEBOX, Sevenly, Noonday Collection, and more. Molly is honored to have been featured in such publications and media as US News & World Report, Scary Mommy, Fashion Revolution’s Zine “Loved Clothes Last”, The 700 Club, Cary Magazine, and was named as one of “the Carolina’s 75 Most Stylish People” by Carolina STYLE Magazine.

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Facebook
Instagram
Twitter
Pinterest

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Sep 10 2018

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Episode 236: Empire Mentoring Session: Setting Boundaries, with Anne Casey - the Creative Empire podcast

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Today, Reina and Christina are joined with Anne Casey in an empire mentoring session.  Anne is a thirty something, ex-firefighter and paramedic turned wedding photographer and a mom living right outside Baltimore. She is currently running two businesses, so they are going to be talking about what’s happening in her businesses and will be creating some solutions with her. 

Main Takeaways:

  • How Anne has gotten to where she is [0:01:23]
  • How to deal with juggling home and business [0:02:40]
  • Why + how to set phone boundaries with your family [0:05:31]
  • What some ways to set time boundaries [0:14:24]
  • How to start batching content [0:18:11]
  • Why you have to create a good to-do list [0:28:23]
“It is really difficult to tell people, especially when they’re not in this (creative) world, and set the parameters and the boundaries around your workspace and what is appropriate and what is not.”
— Anne Casey

Show Notes:

“Stick to the facts (when defining boundaries) as much as you can rather than your feelings because the thing here about boundaries is that, you’re protecting your business by protecting your boundaries.”
— Reina Pomeroy

Bio:

I'm a 30 something ex-firefighter and paramedic turned wedding photographer and mother living just outside of Baltimore. My days consist of puppy dog snuggles from my mastiff, working from my home office in sweats and a messy bun, and juggling motherhood, being a wife, and 2 businesses. 

Social Handles:

Anne Casey Photography - 
Website
Facebook
Instagram
Twitter
Pinterest

BMore  Boudoir
Website
Facebook
Instagram

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Sep 06 2018

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Episode 235: Mindfulness Painting, with Hannah Lowe Corman - the Creative Empire podcast

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Reina and Christina are joined today by Hannah Lowe Corman, who is a Mindfulness Painter in New York City. She has been painting and drawing since childhood, studying after school and during summers at the Maryland Institute of College of Art. At the beginning of the episode, we hear about how Hannah has found herself painting. She shares what her work and business looks like and how mindfulness has become a part of it. Hannah shares about mindfulness and the how and why to starting one. At the end of the episode, the trio discuss how showing off your uniqueness is special for being a creative.

Main Takeaways:

  • How Hannah became a painter [0:02:11]
  • What her work + business looks like [0:07:50]
  • Why you should start a mindfulness practice + how to start [0:13:01]
  • How mindfulness falls into her business [0:17:46]
  • How to identify anxiety + using mindfulness to combat it [0:22:12]
  • What uniqueness means as a creative [0:30:13]
“I had been creating my whole life, but it truly, truly never occurred to me that this would be what I would do as a living for money.”
— Hannah Lowe Corman

Show Notes:

“The main crux of being mindful is to be very aware of your present state, and not allowing, worrying about the future, or the past, those things cloud into your mind that aren’t truly what’s happening right now.”
— Hannah Lowe Corman

Bio:

Hannah Lowe Corman is a mindfulness painter in New York. She’s been painting and drawing since childhood, studying after school and during summers at the Maryland Institute College of Art. Her undergraduate degrees are in Finance and French, and she spent the first part of her career in healthcare and investment banking as well as not-for-profit fundraising, however upon moving to New York, she took the leap into selling her art, inspired by the full-time artists she met there. She paints organically-inspired collections, as well as undertakes custom painting commissions and large-scale wedding backdrop work. Hannah also teaches yoga and meditation, mindfulness practices that she melds with her painting practice into what she describes as the process of Mindfulness Painting, a mind-body approach to painting. She can be found painting in her NYC apartment with her son and husband or teaching yoga. Her art has been featured at West Elm, on houzz.com and her wedding backdrops have been in My Wedding Magazine, The Perfect Palette and Borrowed + Blue. Hannah is passionate about trying to live in the moment, and while her practices ease stress and anxiety, she is not a medical professional and they are not intended to replace necessary medical or clinical care.

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Facebook
Instagram

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Sep 03 2018

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Episode 234: Why Pinterest Should Be A Priority In Your Business, with Cara Chace - the Creative Empire podcast

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Today, Reina and Chrisina are joined today by Cara Chace, who is a Pinterest Marketing and Squarespace design expert. Cara is sharing all about Pinterest and how it can be used in your business. At the beginning of the episode, Cara shares how she got started in the creative industry and how she has niched her business down into Pinterest. We learn about why we should be using Pinterest as business owners and learn what a promoted pin is. Towards the end of the episode we hear how to start with Pinterest and what some of the best practices are for the platform!

Main Takeaways:

  • How Cara got started + where her business is now [0:01:53]
  • Why Pinterest should be a priority in your business [0:08:19]
  • What promoted pins are  + why you should use them [0:15:30]
  • What a "tripwire" is [0:23:18]
  • Where to start with Pinterest [0:25:09]
  • How to create keyword optimized descriptions + best practices [0:27:24]
  • What the most important things are for Pinterest [0:33:43]
“Keywords get you found, graphics get you clicked.”
— Cara Chace

Show Notes:

“As far as ad dollars, my minimum threshold is there’s got to be an e-mail exchange for it.”
— Cara Chace

Bio:

Meet Cara Chace - Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for their business. When she's not geeking out on Pinterest and Squarespace, she's listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

Social Handles:

Website
Facebook
Pinterest
Instagram
LinkedIn

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Aug 30 2018

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Episode 233: Mentoring Session: Baby-proofing Your Business, with Rachel Brumley - the Creative Empire podcast

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Today, Reina and Christina are talking with Rachel Brumley, of Brumley and Bloom, and we are going to be doing a mentoring session, talking about baby-proofing your business. At the beginning of the episode we hear from Rachel who shares with us how nervous she is for pregnancy in her business. The trio discuss how baby-proofing your business will not only help you now, but also in the future. We hear from Reina and Christina about automating different processes and how to do that, plus setting up a lead funnel and having a client process. Not only will you hear the why behind automating, you also will hear how to combat the overwhelm that can go along with writing these processes!

Main Takeaways:

  • Where she is in her business + what is on her mind [0:02:15]
  • How important starting to baby-proof your business can be [0:03:00]
  • What her weekly schedules look like [0:06:51]
  • How to automate things in your business [0:11:16]
  • What setting up a lead funnel + client process can look like [0:14:28]
  • What to hire out first [0:20:31]
  • Why systems can be overwhelming + how to combat it [0:26:14]

Show Notes:

“Knowing that I wanted a family was part of why I wanted to be more of an entrepreneur rather than stuck in an office somewhere.”
— Rachel Brumley

Bio:

My name is Rachel, a twenty-something, newlywed florist from Michigan.

Sometimes I can't even believe this is my life. I love working alongside my sweet husband, Chase, to create stunning floral designs that would make your dreams jealous. I believe that the entire wedding planning experience should be as wonderful as your wedding day. I love going above and beyond for each client and hearing those magical words   "It's even  more beautiful than I imagined." That's exactly why it's my goal to understand your vision.

Brumley and Bloom was born out of my love for creativity. I enjoy working with my hands and bringing charming, unique pieces to life. I love creating a magically visual experience that your guests will remember forever. They will remain in your pictures, so attention to every little detail is SO important to me. I am passionate about organic beauty and I think most would agree that flowers are the best source of this in the world.

Nothing makes me happier than collaborating with my clients and other creative entrepreneurs to build a unique event and unforgettable experience. I am a firm believer of treating others with kindness and choosing community over competition, after all... "a flower never thinks of competing to the flower next to it, it just blooms."

Social Handles:

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Facebook
Instagram

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Aug 27 2018

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Episode 232: Why You Should Be Pitching Podcasts, with Brigitte Lyons - the Creative Empire podcast

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Today, Reina and Christina are joined by Brigitte Lyons, who is the Founder of the Boutique PR and Digital Marketing Agency B, where she helps emerging brands, authors and experts get known for their work. At the beginning of the episode, we hear all about how Brigitte got started with PR and the why behind nicheing down to podcasts in her business. We hear all about why PR is good as a business owner, plus the SEO implications because of it. Brigitte shares where you should start with PR and when the right time to start pitching yourself is. Lastly, she shares some tips for growing your confidence as you pitch yourself and how to streamline your pitching process.

Main Takeaways:

  • How Brigitte got started with PR work + podcasting [0:03:12]
  • What making the leap looked like for her [0:07:50]
  • Why PR is important for a business owner [0:10:21]
  • How + where to start with PR that is effective [0:15:25]
  • When it is the right time to start pitching yourself + how [0:24:23]
  • What the biggest thing to grow your pitching confidence [0:30:05]
  • How to organize the pitching process [0:34:08]
“Momentum begets more momentum.”
— Brigitte Lyons

Show Notes:

“The conversion rates off of a podcast listener are those percentage of people that listen and turn in buyers are much, much higher than any other media.”
— Brigitte Lyons

Bio:

Brigitte Lyons is the founder of the boutique PR and digital marketing agency B, where she helps emerging brands, authors and experts get known for their work. While her roots are in In the past couple of years, Brigitte has shifted the focus of her agency to focus almost entirely on podcasts, because when it comes to audience engagement, there is no media opportunity out there that rivals podcasts right now. While her company is best known for repping author-entrepreneurs like Being Boss, Amber Rae and Danielle LaPorte, they have also worked with clients who’ve had little-to-no media coverage and gotten them on top podcasts like Entrepreneur on Fire, What Works and, yes, Creative Empire! On top of her agency leadership, Brigitte is passionate about teaching you how to do your own press outreach -- and that's why she's joined us today to talk about how you can book podcast interviews for your own business.

Social Handles:

Website
Facebook
Twitter
Pinterest
Instagram

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Aug 23 2018

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Episode 231: Creative + Converting Quizzes, with Chanti Zak - the Creative Empire podcast

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Reina and Christina are joined today by Chantelle Zakariasen, otherwise known as Chanti Zak. She is a conversion copywriter who creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. At the beginning of the episode, we hear what got Chanti interested in copywriting and creating quizzes. Not only does she share great tips for creating quizzes, she tells us how to get started with one and how to use it as a pre-qualifier for leads. Lastly, we hear the platforms Chanti promotes and how quizes can be, and should be, used hand-in-hand with facebook ads.

Main Takeaways:

  • How Chanti got into copywriting + creating quizzes [0:02:32[
  • What a conversion copywriter is [0:04:54]
  • What some best practices are for making quizzes [0:08:31]
  • How to get started with quizzes + tips to create good ones [0:13:17]
  • What questions to ask to pre-qualify the quiz takers [0:23:43]
  • How and when you should work with Chanti [0:26:36]
  • What resources Chanti promotes + the ROI with FB Ads [0:29:52]
“Quizzes are fun first and foremost, and that’s why they’re so effective. ”
— Chanti Zak

Show Notes:

“The more data you have on your audience, the better products you can create, the more your messaging will be on point, the more insight you’ll have into who they are and what they want.”
— Chanti Zak

Bio:

Chanti is a conversion copywriter, lover of a good cab sav, collector of ornamental snails, and she's straight up obsessed with quizzes. Why? Because they get better results than any other lead magnet. Because they’re fun and they make people happy. Because—psychology is cool and you don’t have to have a Ph.D. to use it in your business. She creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. Learn more at chantizak.com.

Social Handles:

Website
Instagram
Facebook

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Aug 20 2018

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iTunes Ratings

447 Ratings
Average Ratings
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DANG FINE PODCAST!

By Tina Arhens - Jun 13 2019
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I love popping in and getting inspired, as an owner of a event design company in PhX Arizona it’s always nice to tap in and hear about other people who understand the creative entrepreneurial life. Thanks ladies for a great podcast! I’d love to connect further @iamcreativematiana @Dang.FineRentals @TheBangcreative ! Keep up the amazing podcast!

My favorite!

By HaileyMaee - Oct 17 2018
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I’ve been listening to this podcast for a few months now and it really gave me the push I needed to pursue my creative endeavors. I look forward to listening every week. Thanks, ladies!