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The DigitalMarketer Podcast

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Popular episodes

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The best episodes ranked using user listens.

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EP70: Writing as Ryan—Creating Copy for DigitalMarketer with Ben Griffin

Ever wonder how Ryan Deiss has the time to be CEO of DigitalMarketer and write consistent content? Meet Ben Griffin, Lead Copywriter at DigitalMarketer. In this episode, he talks about how he’s nailed ghostwriting for Ryan Deiss, what subject lines are working best for us right now, and how he trains new DM copywriters. IN THIS EPISODE YOU’LL LEARN: Ben’s secret to keeping up with writing all of our marketing campaign emails What’s working and not working right now in copy The 3 metrics we use to figure out when to create new copy: open rate, conversion rate, click-through rate Why you need to pay the most attention to your hook when writing copy LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse Google Docs Swipe File Chubbies Shorts Ben on LinkedIn Richard Lindner on the DigitalMarketer blog Episode 65: The Mastermind Behind DigitalMarketer’s Offers and Promotions with Matt Shelar Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

38mins

17 Oct 2019

Rank #1

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EP71: How To Manage Your Team As An Agency Owner with Performance Coach Clodagh Higgins

Feeling the growing pains of your agency? In this episode, Performance Coach Clodagh Higgins talks about the biggest growing pain agency owners come to her with: their team. She explains how to acknowledge the 2 types of people working for you, how to get your team to see your vision, and the job position to hire for that will make your life 10x easier. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

28mins

24 Oct 2019

Rank #2

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EP81: How To Use Video To Build Your Brand with Kristen Bryant of Wistia

In this episode, Jenna sits down with Kristen Bryant, Head of Partnerships and Production at Wistia, to talk about long form video content and how small to medium sized brands can accomplish brand affinity marketing. Hear why some original content should stay off of Youtube, what it means to keep a project above the funnel, and how Wistia is changing the video content landscape. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

47mins

2 Jan 2020

Rank #3

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EP64: Cutting Through the Marketing BS to Focus on What Really Matters w/ Aaron Agius

In today’s episode, Garrett interviews Aaron Agius, Co-Founder and Managing Director of Louder.Online to find out how he’s running a 70 employee remote agency.  Aaron gives advice to agencies trying to pass the $1-$10 million marks, his experience writing his book, and what he does to stay up-to-date on the ever-changing marketing regulations. IN THIS EPISODE YOU’LL LEARN: How Aaron grew his agency and works with enterprise clients How Louder.Online chooses what strategies to use with their clients and leads them towards the most profitable strategies Choosing between immediate ROI vs. long-term ROI for clients What Aaron would do sooner if he was starting his agency from scratch again—building brand recognition from day one LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Faster, Smarter, Louder: Master Attention in a Noisy Digital Market Louder.Online Aaron on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

28mins

5 Sep 2019

Rank #4

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EP82: The New Rules of Marketing with Strategist and Author David Meerman Scott

David Meerman, online marketing strategist and author of The New Rules of Marketing and PR, joins Jenna this week to talk about what marketing strategies are on the horizon. In this episode, David explains how he uses neuroscience to create his marketing strategies, steps to fix your content when you realize that it’s not creating raving fans, and how to use your employees to promote your business. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

39mins

6 Jan 2020

Rank #5

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EP84: Mastering Youtube & Instagram with Sunny Lenarduzzi

Looking to grow your social media platforms in 2020? In this episode, Sunny Lenarduzzi explains how she created a multi-million dollar business on Youtube by helping businesses grow their own Youtube channels. Jenna finds out how Sunny gets the maximum amount of engagement on her Instagram posts, how her social media demographics have changed as her business has grown, and why being real and relatable is the key to a successful business this year. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

39mins

23 Jan 2020

Rank #6

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EP88: Technical SEO For Newbies with Geoff Atkinson from Huckabuy

What does dynamic rendering mean? If you don’t know, you’re us right before this interview. This episode of The DigitalMarketer podcast is going to define dynamic rendering for you and explain why you actually need to know about it. We’re focusing on technical SEO this week and brought in the big leagues to give us the rundown. Geoff Atkinson, founder and CEO of Huckabuy, is here to explain the different SEO’s that exist, why the website with structured data has the highest click-through rate, and what to look out for with the merge between SEO and voice search. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

38mins

20 Feb 2020

Rank #7

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EP73: How DigitalMarketer Created Our People-Centric Culture with Director of People & Culture Sophia Lopez

We’re back with another episode to give you a look inside of the DM office. Today, Jenna interviews Sophia Lopez, DigitalMarketer’s Director of People & Culture to talk about our people processes, our hiring strategy, and what we did to figure out how to create a people-centric culture at DM. Biggest takeaway? The importance of our internal employee newsletter. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

43mins

8 Nov 2019

Rank #8

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EP66: Instagram Direct Message Funnels with Jeff MacPherson, CEO and cofounder of Direct Heroes

This week we’re talking about something you probably haven’t heard of yet—Instagram direct message (DM) funnels.  In this episode, Jeff MacPherson, CEO and cofounder of Direct Heroes, talks with Jenna about the conversational funnels his agency is running inside Instagram DMs. They cover the details of your Instagram profile and how it feeds your funnel, why it doesn’t matter how many followers you have, and the future of Instagram marketing. IN THIS EPISODE YOU’LL LEARN: How Jeff started a successful Instagram growth agency without a marketing background or investment funding The different lead magnets his clients are using The Instagram regulations third-party agencies should be aware of Why you must have your followers off Instagram and on another platform (email subscriber, Messenger, Youtube, podcast subscriber, etc.) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: On Purpose with Jay Shetty Mastermind with Tony Robbins, Dean Grazioso, and Russel Brunson Direct Heroes Direct Heroes on Instagram Jeff on LinkedIn Contact Email: hello@directheroes.com Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

31mins

19 Sep 2019

Rank #9

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EP86: Ditching the Pixel with Nathalie Lussier of AccessAlly

You read this episode’s title correctly. In this episode, Jenna interviews Nathalie Lussier, Founder of AccessAlly, to talk about marketing in the age of privacy and why Nathalie chose to go against the grain of marketing by opting out of using pixels and retargeted ads. As new regulations are enforced, she shows us it’s possible to succeed without the data we’re so used to having—but only if it’s the right decision for your business. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

35mins

6 Feb 2020

Rank #10