Market, Sales and Client Relationships

CRM, customer relationship management, promised more loyal customers and much more profit for companies. Yet it has ofte... Read more

Andrew Cushing, Head of Marketing talks about how Build Center is now investing more heavily in customer data and insigh... Read more

Guy Shone, Head of Consumer & Market Insight explains how The Money Advice Service is listening to customers and ref... Read more

Stephen Mitchell, Digital Strategy Director explains how Aviva has been developing its digital strategy over the past ye... Read more

Anne Bruggink, Global Head of Service Delivery & Operations at Electrocomponents plc describes the relationships the... Read more

Kami Lamakan, Principle at The Loop highlights the importance of considering internal communication when developing chan... Read more

Professor Neil Rackham talks about the emerging trends in value selling and what this means for sales over the next 5-10... Read more

Sales Director at Allied Milling & Baking Group shares his experience of negotiations between FMCG businesses and re... Read more

Professor Neil Rackham summarises his presentation on value creation in sales and how redesigning the boundaries between... Read more

Cranfield research pinpoints some specific do’s and don’ts for sales people and sales leaders: measure sales success, no... Read more

Steve Macaulay talks to Professor Malcolm McDonald about his book "Marketing Accountability"

Steve Macaulay interviews Malcolm McDonald about his book "Marketing Due Dilligence"

This research explores what it is that good sales people do in sales meetings and how that differs from what happens in ... Read more

Graham Clark on the simple equation; good customer service equals good business.

Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company?Thi... Read more