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Economics in business

A PwC podcast series in which our economics experts discuss the UK and global macroeconomic outlook and what this means for businesses.

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The future of free school meals - Ep28

The future of free school meals - Ep28

Free school meals can have a great impact on both children and wider society. Join us as we discuss the potential expans... Read more

20 Jun 2023

18mins

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Using behavioural economics to help your employees adopt new workplace technologies - Ep27

Using behavioural economics to help your employees adopt new workplace technologies - Ep27

Overall success is heavily dependent on effective employee adoption, and without this, businesses struggle to see the tr... Read more

2 May 2023

22mins

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Women in work: making the transition to net zero fair for all - Ep26

Women in work: making the transition to net zero fair for all - Ep26

Action on net zero is a central tenet of governments, businesses and policy makers around the world, but what are the im... Read more

30 Nov 2022

16mins

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Actions speak louder than words: Why Behavioural Segmentation is so powerful at driving customer value. - Ep25

Actions speak louder than words: Why Behavioural Segmentation is so powerful at driving customer value. - Ep25

Are you value-sensitive or time-sensitive? Active or dormant? Proactive or a procrastinator? These questions are at the ... Read more

6 Dec 2021

15mins

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The global green skills agenda: How to make the green transition work for all - Ep24

The global green skills agenda: How to make the green transition work for all - Ep24

Building back greener is now an urgent imperative, but how can policymakers ensure that the green transition works for a... Read more

17 Jun 2021

17mins

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Economics in Business Asks: Is inflation going to make a comeback? - bonus episode

Economics in Business Asks: Is inflation going to make a comeback? - bonus episode

After a year of low inflation across the UK, US and the eurozone, economists are now turning to the question of whether ... Read more

9 Mar 2021

7mins

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Good Growth for Cities: Economic wellbeing in a post-COVID world - Ep23

Good Growth for Cities: Economic wellbeing in a post-COVID world - Ep23

In this episode, Freddie Martin discusses the results of PwC's latest Good Growth for Cities index with George Mason, an... Read more

3 Mar 2021

15mins

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From the Great Lockdown to the Great Round: Our global economic predictions for 2021 - Ep22

From the Great Lockdown to the Great Round: Our global economic predictions for 2021 - Ep22

Projecting what the future holds is an important exercise for businesses and governments looking to plan ahead. In this ... Read more

18 Jan 2021

18mins

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Time for Trust: How blockchain will transform business and the economy - Ep21

Time for Trust: How blockchain will transform business and the economy - Ep21

In this episode our co-host Freddie Martin is joined by Steve Davies, PwC's Global Blockchain leader, and Jonathan Gillh... Read more

10 Dec 2020

15mins

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Seeing is Believing: Understanding the economic potential of VR and AR - Ep20

Seeing is Believing: Understanding the economic potential of VR and AR - Ep20

Virtual and Augmented reality were once seen as the domain of the entertainment industry, used mainly in gaming and soci... Read more

6 Aug 2020

14mins

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