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The Go-Giver Podcast

Updated 11 days ago

Business
Education
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Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

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Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

iTunes Ratings

111 Ratings
Average Ratings
100
5
1
2
3

Your Listening To It Right?!

By Noel A. Zapata - Apr 15 2020
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Bob Burg and Master Influencer, Persuader, Communicator and Sales Expert Are 1 He is a Gleaming Example, of what that is And one everyone should strive for ! ”Money is an Echo of the Value we Create” Bob Burg

Great

By RMW1 - Jun 11 2017
Read more
Awesome info to apply the principles of the three books. Must listen

iTunes Ratings

111 Ratings
Average Ratings
100
5
1
2
3

Your Listening To It Right?!

By Noel A. Zapata - Apr 15 2020
Read more
Bob Burg and Master Influencer, Persuader, Communicator and Sales Expert Are 1 He is a Gleaming Example, of what that is And one everyone should strive for ! ”Money is an Echo of the Value we Create” Bob Burg

Great

By RMW1 - Jun 11 2017
Read more
Awesome info to apply the principles of the three books. Must listen
Cover image of The Go-Giver Podcast

The Go-Giver Podcast

Latest release on Dec 10, 2019

The Best Episodes Ranked Using User Listens

Updated by OwlTail 11 days ago

Rank #1: 003 The Road to Authentic Excellence - Dondi Scumaci

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Excellence, Leadership, Influence, Interview with Dondi Scumaci

In this episode, Bob looks at the importance of bringing excellence to everything we do. He then interviews international keynote speaker and leadership & influence authority, Dondi Scumaci. The very embodiment of excellence, she shares some fantastic insights — and an inspiring story — on this topic.

Show links:

http://dondiscumaci.com/

https://www.facebook.com/DondiScumaciDSI

https://twitter.com/dondiscumaci

www.GoGiverSpeaker.com

www.TheGoGiver.com

www.TheSalesBlog.com

bob@burg.com

www.TheGoGiver.com/reviews

Mar 03 2016

21mins

Play

Rank #2: 119 Creating Your Prosperity - Randy Gage

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Prosperity, Dreams, Business, Truth, Responsibility

Summary

Embracing truth is always the best place to begin. We’ll look at that in our Thought of the Day. And in our interview segment, Randy Gage is back with some hard-hitting advice on taking responsibility for your prosperity. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Success begins with an understanding of what IS rather than what we’d like it to be.
  • Once we understand what IS we can take steps to improve upon it.
  • An example of this principle from the world of flight.
  • The difference between truth and belief.

Interview with Randy Gage

You’ll discover:

  • The value of doing your own critical thinking.
  • The relationship between critical thinking and prosperity.
  • Why it is important to accept that life is unfair, and why you should not allow those difficulties to turn you into someone you are not.
  • Why you must take personal responsibility and stop playing the victim.
  • The importance of operating from a premise of reality rather than delusion.
  • The “testing system” the Universe has instituted to see who is really serious about their dreams--and who is just a poser.

Click to Tweet

  • From right thinking to correct action, learn from @Randy_Gage what it truly takes to become wildly prosperous on this episode of The Go-Giver #Podcast.
  • You have to become “the #thinker of the thought.” ~ @Randy_Gage
  • The Universe instituted the testing system to test who is really serious about their #dreams--and who is just a poser. ~ @Randy_Gage

Interview Links

RandyGage.comRisky is the New Safe by Randy GageMad Genius by Randy GageThe Prosperity Series booklets by Randy GageRandy Gage’s Success & Prosperity BlogThe Power Prosperity PodcastBook Randy to SpeakConnect with Randy on Facebook

Connect with Randy on LinkedIn

Connect with Randy on Google+

Follow Randy on Instagram

Follow Randy on Twitter

Randy’s https://www.youtube.com/user/randygageProsperity TV YouTube channelUpcoming Event: TRIBAL

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jul 10 2018

29mins

Play

Rank #3: 122 Overcome Anger

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Anger, Gratitude, Emotions, Self-Control, Relationships

Summary

Plainly and simply, anger is one of the most destructive character traits there is. We’ll look at that in our Thought of the Day. In the second segment, we’ll look at a very effective method of overcoming it once and for all. I thank you for joining us.

Bob's Thought of the Day

We’ll explore:

  • The importance of being the master of your emotions--not their servant.
  • Practical steps to dealing with the anger that has you in its control.
  • Why ignoring your weaknesses and just focusing only on your strengths is not always good advice.
  • How to retrain your brain to go from negatively reacting in anger to responding positively and constructively.
  • A mental game you can play that will increase your motivation to release anger and move right into calm and self-control.

Segment #2

You’ll discover:

  • How to use a version of Ben’s Franklin’s self-improvement system to overcome anger issues in your life.
  • The positive results that come when you move from being an angry person to one who looks at life with a lot more gratitude and joy.
  • That you cannot feel angry and grateful at the same time.

Click to Tweet

  • Your #emotions should be working for you, not you working for them. ~ @BobBurg on The Go-Giver Podcast
  • Discover how to use a version of Ben’s Franklin’s self-improvement system to overcome #anger issues in your life. ~ @BobBurg on The Go-Giver Podcast
  • We decide whether we're going to live in #gratitude or live in #anger. ~ @BobBurg on The Go-Giver Podcast

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Aug 21 2018

20mins

Play

Rank #4: 004 The Power of Consistency - Joe Calloway

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Consistency, Excellence, Brand Builder, Interview with Joe Calloway

Summary

In this episode, we consider the importance of consistency from cave-person days to our present day. How does consistency frame the way we see others and how they see us? Bob shares his thoughts on this critical topic. Then in our interview segment, we’ll hear from successful entrepreneur and performance expert Joe Calloway, a man who holds consistency as a core value of any high-performing business or successful individual. We’ll find out why. Powerful lessons from Joe!

Bob's Thought of the Day

· Consistency is a large part of the success of any franchise (perhaps even more important than quality).

· Dr. Robert Cialdini, in his book Influence: Science and Practice, says that we desire consistency in others, but also have a need to appear (and be) consistent ourselves.

· The more consistent you are, the more you’ll be liked and trusted.

· When you combine consistency with excellence, you communicate exceptional value.

Interview with Joe Calloway

· Why Joe is rarely impressed by “WOW! experiences"

· The importance of the “three things” in upping your performance

· Consistency of performance is your brand builder

Links

JoeCalloway.com

Magnetic: The Art of Attracting Business by Joe CallowayInfluence: Science and Practice by Robert Cialdini

www.GoGiverSpeaker.com

www.TheGoGiver.com

bob@burg.com

www.TheGoGiver.com/reviews

Mar 08 2016

16mins

Play

Rank #5: 054 No Complaining! - Jon Gordon

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Business, Attitude, Solutions, Relationships, Leadership

Summary

Complaining: What a wonderful habit … to rid ourselves of. We’ll look at that in our Thought of the Day. And in our interview segment, the amazingly talented entrepreneur, storyteller, and multi-bestselling author, Jon Gordon will share some great tips on overcoming the complaining habit both individually and within the business culture. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • How complaining negatively affects the person doing the complaining, as well as the people around them.
  • Why looking for a solution is much better than complaining.
  • The effects of complaining on your brain.
  • How to become the person others are seeking, instead of the one they are avoiding.

Interview with Jon Gordon

You’ll discover:

  • How “energy vampires” can destroy your company.
  • Why it’s better to focus on the solution instead of complaining about the problem.
  • The link between complaining and feeling powerless.
  • How to know when to surrender, and focus on controlling only what you can control.
  • Why you can’t lead and complain at the same time.
  • How love is the key to overcoming fear, whether you’re an athlete, business leader, educator, or any other type of leader.

Click to Tweet

  • Is complaining destroying your company culture? @JonGordon11 shows how to change the culture and focus on solutions. #culture
  • Learn why you can’t lead and complain at the same time. @JonGordon11 #leadership
  • Love is the key to overcoming fear. @JonGordon11 #love

Interview Links

JonGordon.com

The No Complaining Rule by Jon Gordon

The Carpenter by Jon Gordon

The Energy Bus by Jon Gordon

You Win in the Locker Room First by Jon Gordon

All of Jon’s books: JonGordon.com/books

Jon’s blog: JonGordon.com/blog

Follow Jon on Twitter

Resources

Eloqui Tip of the Week e-newsletterSell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Feb 07 2017

20mins

Play

Rank #6: 059 The Little Things

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Perspective, Wisdom, Little Things, Choices, Relationships

Summary

It’s often said that it’s the little things … that make the big differences. We’ll look at that in our Thought of the Day. And in our interview segment we’ll take this topic much deeper as we hear from the great Andy Andrews why we really should … sweat the small stuff. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • One of the most powerful principles of human nature: “How you do anything is how you do everything.”
  • A powerful lesson one of my greatest heroes, Booker T. Washington, learned from his employer, Mrs. Ruffner--a lesson that led him to a leadership position at Tuskegee Institute in Alabama, founded for the higher education of African-Americans.
  • How little things like “sweeping floors with excellence” can have far-reaching effects.

Interview with Andy Andrews

You’ll discover:

  • That sometimes conventional wisdom is not only not conventional, it’s not the truth.
  • How Leonardo da Vinci created one of the world’s greatest masterpieces by focusing on small brushstrokes.
  • Why perspective is not how you see something … it’s how you choose to see it.
  • How to determine your choices based on your will instead of your emotions.
  • Why choosing to be offended means giving up your power.
  • The power of asking “When” instead of “Why.”
  • How a half nickel changed one boy’s life.

Click to Tweet

  • Perspective is not how you see something … it’s how you choose to see it. @andyandrews #perspective
  • Sometimes conventional wisdom is not only not conventional, it’s not the truth. @andyandrews #perspective
  • Learn how a fistful of nails turn Napoleon’s victory at Waterloo into a crushing defeat. @andyandrews #littlethings

Interview Links

The Little Things: Why You Really SHOULD Sweat the Small Stuff by Andy Andrews

The Traveler’s Gift by Andy Andrews

The Noticer by Andy Andrews

Follow Andy on Twitter

Podcast: In the Loop with Andy Andrews

Connect with Andy on Facebook

Resources

Secrets of the Millionaire Mind by T. Harv Eker

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 14 2017

26mins

Play

Rank #7: 058 Gentle Persuasion

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Persuasion, Relationships, Emotions, Leadership, Ego

Summary

When it comes to persuasion, sometimes the most effective way is exactly opposite of what we might think. We’ll look at that in our Thought of the Day. And in our second segment, we’ll continue to look at persuasion and see how, when done correctly, it’s always about honoring the other person. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • The difference between persuasion and manipulation (although they are related).
  • The two conditions that must take place for true persuasion to happen.
  • How Benjamin Franklin used persuasion to go against conventional wisdom and make a friend out of an enemy.

Segment #2

You’ll discover:

  • Bob’s account of using principles of persuasion while going through customs at Toronto International Airport.
  • The importance of controlling your emotions in a tense situation.
  • Why a bruised ego causes people to act in ways that are not in accordance with their personality.
  • How to use the principle of thanking someone in advance for what you want them to do.

Click to Tweet

  • What is the difference between #persuasion and manipulation? Find out on this week’s episode.
  • Learn how Benjamin Franklin used persuasion to make a friend out of an enemy. #persuasion
  • Authentic #persuasion happens when 1) everyone wins, and 2) everyone feels good about the transaction.

Resources

Adversaries Into Allies by Bob BurgSell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 07 2017

16mins

Play

Rank #8: 082 Pursuing Our Potential - Mark Sanborn

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Potential, Success, Purpose, Achievement, Passion

Summary

How important is pursuing our potential to living a happy, successful, and fulfilling life? We’ll look at that in our Thought of the Day. Speaking of potential, in our interview segment, a man who is one of the world’s foremost authorities in the area of personal development shows us how WE can close the gap from where we are … to where we can be. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A powerful story from Hasidic Jewish teaching about living up to your potential.
  • How to measure your true success.
  • The reason why this story bothers me.

Interview with Mark Sanborn

You’ll discover:

  • One of the most exciting things you can do every day.
  • Why you should not only look for ways to get ahead, but stay ahead.
  • The two paths to improvement.
  • The four areas of the Potential Matrix and how they determine your success.
  • Why reflection is so important to your long-term success.
  • What the stories of Marissa and Greg can teach us about the “inner” and “outer” dilemma.
  • 3 secrets to improving your performance.
  • The only thing that can prevent you from improving.
  • How Mark’s “Five Friends” have helped him get better.
  • The biggest danger that any professional makes.

Click to Tweet

  • Better always beats #best. @mark_sanborn #success
  • #Goals are a way of keeping score of progress, but #purpose is the reason people achieve. @mark_sanborn
  • On this episode, discover how the #Potential Matrix determines your #success. @mark_sanborn

Interview Links

MarkSanborn.comThe Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be by Mark SanbornThe Fred Factor by Mark Sanborn

Fred 2.0 by Mark SanbornYou Don’t Need A TITLE to Be a Leader by Mark SanbornMark’s PodcastMark’s BlogConnect with Mark on Facebook

Connect with Mark on LinkedIn

Follow Mark on TwitterResources

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Sep 05 2017

22mins

Play

Rank #9: 071 The Perfect Day Formula - Craig Ballantyne

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Success, Discipline, Transformation, Coaching, Health

Summary

Asking ourselves two big questions can go a long way toward business success and personal happiness. We’ll look at that in our Thought of the Day. And in our interview segment, mega-successful entrepreneur Craig Ballantyne shares powerful, life-enhancing wisdom from his terrific book, The Perfect Day Formula. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • How I define happiness: “An ongoing feeling of joy and peace of mind; the result of living congruently with one’s values.”
  • A powerful reminder from Joe Tye’s book, Your Dreams Are Too Small: “Is what I am about to say or do consistent with my Life’s Mission?”
  • A saying from one of the greatest marketing minds who’s ever lived, Dan Kennedy: “Is what I’m about to do the highest and best use of my time?”

Interview with Craig Ballantyne

You’ll discover:

  • How you can improve your life and own your day, every day, using Craig’s Perfect Day Formula.
  • Why rules are like the operating system for your success.
  • The 5 Pillars of Personal Transformation.
  • 3 ways a deadline can help you.
  • How far ahead Craig writes content for the Early to Rise Ezine.
  • Craig’s journey to overcome anxiety, and how the 5 Pillars made a difference in his life.
  • A great breathing tip for dealing with stress and anxiety.
  • The benefit of hiring a coach to improve your performance.
  • An action step to take control of your time and own your day.

Click to Tweet

  • Discover how the 5 Pillars of Personal Transformation can change your life. @craigballantyne
  • How can a deadline help skyrocket your #success? Find out on this episode. @craigballantyne
  • How does the world’s most disciplined man create the perfect day? @craigballantyne shows you how. #success

Interview Links

The Perfect Day Formula by Craig Ballantyne

The Perfect Life Workshop

Early to Rise Ezine

Follow Craig on Twitter

Connect with Craig on Facebook

Your Dreams Are Too Small by Joe Tye

Resources

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jun 13 2017

21mins

Play

Rank #10: 073 Sales EQ - Jeb Blount

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Emotional Intelligence, Sales, Business, Relationships, Influence

073 Sales EQ - Jeb Blount

Summary

Emotional intelligence might just be the ultimate difference-maker in terms of living a successful and influential life. We’ll look at that in our Thought of the Day. And in our interview segment, one of the world’s top sales authorities shows us why and how emotional intelligence is the difference-maker in sales as well. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • Why talent and ability can now be considered more of an entry-level to success rather than an indicator of success.
  • A definition of emotional intelligence.
  • The key to long-term, sustainable influence.
  • Why there’s nothing more potentially dangerous than a bad person with good people skills.
  • An insightful reminder from Dale Carnegie’s classic How to Win Friends and Influence People.

Interview with Jeb Blount

You’ll discover:

  • How Jeb defines emotional intelligence, and why he wrote Sales EQ.
  • Why the relationship between buyer and seller is different than any other relationship.
  • Who has the greatest control in any sales conversation.
  • The difference between ultra-high sales performers and others salespeople.
  • Two stories from Sales EQ that illustrate how ultra-high performing salespeople distinguished themselves from their competitors.

Why it’s not about how you (the salesperson) are different from your competitors, it’s about how your prospective client is different from their competitors. 

Click to Tweet

  • When you speak someone’s language, it causes them feel more connected to you. @SalesGravy
  • The very best salespeople look at the relationship as an opportunity to serve another person rather than taking something from them. @SalesGravy
  • When you speak your prospect’s language, your probability to win the deal goes up. @SalesGravy

Interview Links

SalesGravy.com

Sales EQ by Jeb Blount

Fanatical Prospecting by Jeb Blount

People Buy You by Jeb Blount

Sales Gravy Podcast

Jeb’s Blog

Connect with Jeb on Facebook

Connect with Jeb on LinkedIn

Follow Jeb on Twitter

Resources

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jun 27 2017

25mins

Play

Rank #11: 076 Magic Words - Phil Jones

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Communication, Relationships, Influence, Sales, Decisions

Summary

Is what we THINK we know about communication really true? We’ll look at that in our Thought of the Day. And in our interview segment, Phil Jones will help us be a lot more influential with the words we use. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • A famous case study on communication that has been taken out of context
  • The correct origin of the 7-38-55 ratio, and why it does NOT apply to normal communications.
  • Why words count for much more than 7% of our communication.

Interview with Phil Jones

You’ll discover:

  • The biggest difference between highly successful people and everyone else.
  • How to create an environment for a non-threatening conversation.
  • The value of asking someone if they are “open-minded.”
  • The background of the term “motivation” and how it relates to human decision-making.
  • How to use “just imagine” as the grown-up version of “once upon a time.”
  • Why we look for safety in numbers when it comes to decision-making.
  • A gentle but powerful way to help your customer comfortably move to the next step.

Click to Tweet

  • Discover how to create a rejection-free approach to conversation that increases a listener’s comfort. @PhilMJonesUK #communication
  • On this episode, @PhilMJonesUK shows you the magic words for #influence and impact. #communication
  • People make #decisions based on what feels right first. @PhilMJonesUK

Interview Links

PhilMJones.com

Exactly What To Say: The Magic Words for Influence and Impact by Phil JonesTips for Smarter Selling BlogConnect with Phil on Facebook

Connect with Phil on LinkedIn

Follow Phil on Twitter

Resources

This Just In: Words Matter by John David Mann

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jul 25 2017

24mins

Play

Rank #12: 131 Sales Differentiation - Lee Salz

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Sales, Differentiation, Relationships, Business, Marketing

Summary

Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we’ll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that’s the very title of his terrific new book. That and more on today’s show.

Interview with Lee Salz

You’ll discover:

  • Why you should avoid using the word “best” when describing your product or service.
  • The power of this opening statement: “Today, I’ll share with you some differences in what we offer that our clients find beneficial, and you can decide for yourself if those are meaningful to you.”
  • How to align your differentiators with the right opportunities.
  • The difference between marketing differentiation and sales differentiation.
  • Why we must give context to sales differentiators to help prospects understand them.
  • A powerful story about a locally owned and operated waste management company in Minnesota that discovered its differentiator and became even more successful.
  • How to use the customer’s objection to proactively differentiate your product or service.

Click to Tweet

  • Sales #Differentiation is a key to communicating exceptional value and selling at the price you want. Learn how from @SalesArchitects
  • #Sales differentiation drives buyer action. @SalesArchitects
  • On this episode, learn how to use the customer’s objection to proactively differentiate your product or service. @SalesArchitects #sales

Interview Links

SalesArchitects.comSales Differentiation: 19 Powerful Strategies to Win More Deals at The Prices You Want by Lee Salz (also available on Amazon)Hire Lee to speak  The Sales Architects E-NewsletterConnect with Lee on Facebook

Connect with Lee on LinkedInFollow Lee on TwitterResources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Dec 11 2018

29mins

Play

Rank #13: 091 The Impeccable Customer Experience - Steve Dorfman

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Service, Business, Customers, Relationships, Employees

Summary

Customer service is important, but the customer experience is really everything. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll talk with Steve Dorfman, one of the foremost experts on how we can dramatically improve the customer experience … of our customers. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Why consistently bad customer service can ruin a company while good customer service simply keeps that company in the game.
  • Specific ways that my favorite restaurant, The Juno Beach Cafe, provides an exceptional customer experience and retains a loyal customer base.
  • A special way that one of the waitpersons, Nancy, provides an exceptional customer experience to my Family each week.

Interview with Steve Dorfman

You’ll discover:

  • Why the customer experience isn’t likely to exceed the employee experience.
  • Examples of companies known for providing remarkable experiences for both employees and customers.
  • Why it’s not the customer’s responsibility to ensure a good customer experience.
  • How to know whether you have fallen victim to the mentality of blaming customers.
  • Why we must anticipate a customer’s most important needs and do their critical thinking for them.
  • How to handle unmet customer expectations.
  • The importance of showing empathy to customers.
  • The LAST framework for handling a poor customer experience: listen, apologize, solve, thank.
  • How to reframe an apology as taking responsibility for what happened to the customer.
  • How technology and automation factor into the customer experience.
  • A compelling example of using hi-tech for the sake of hi-touch.

Click to Tweet

  • The #customer experience isn’t likely to exceed the #employee experience. @driventoexcel #business
  • Our customers didn't go to #Customer School. @driventoexcel #business
  • It's okay to go hi-tech for the sake of hi-touch ... but never at its expense. @driventoexcel #technology #business

Interview Links

DrivenToExcel.comFree Resource: Customer Experience Quick Tips of the Day. You can also access it by visiting http://bit.ly/2iYixjA or by texting CUSTOMERSERVICE (all one word) to 22828.Free Resource: 36 Customer Service Quotes

Connect with Steve on Facebook

Connect with Steve on LinkedIn

Follow Steve on Twitter

Resources

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Nov 14 2017

25mins

Play

Rank #14: 005 The Power of Failure - Fran Tarkenton

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Failure, Success, Persistence, Innovation, Attitude

Summary

How do you see failure? When you fail, as well all do, do you identify yourself as the failure or do you see yourself as a winner who learned a valuable lesson? Bob shares a few words of wisdom on this important topic. Later in the interview segment, we’ll be joined by the great Hall-of-Fame quarterback and Hall-of-Fame entrepreneur, Fran Tarkenton. He will help us understand how we can utilize the power of failure in order to become much more successful than we ever could without it. That and more on today’s show!

Bob's Thought of the Day

  • Persistence in the aftermath of failure is absolutely key to obtaining any kind of significant success in this world.
  • If you want inspiration to keep going in the midst of failure, look no further than inventors such as Thomas Edison and the Wright brothers, business leaders such as Walt Disney and Colonel Sanders, and authors Agatha Christie and Mark Victor Hansen & Jack Canfield.
  • The harder you fall, the higher you’ll bounce. Be proud of your blackened eye.
  • The key is to learn from our failures and build upon our successes.

Interview with Fran Tarkenton

  • Failure is not evil. The only way to succeed is to fail. The essence of success is that you have to do something.
  • You’re a potential winner if you fail. If you don’t fail, you don’t have a shot.
  • Fail intelligently. Don’t let a positive attitude get in the way of doing your homework.
  • Reality asserts itself. You can’t move forward unless you see the signs that something isn’t working.

Links

Tarkenton.com

The Power of Failure: Succeeding in the Age of Innovation

GoGiverSpeaker.com

TheGoGiver.com

TheGoGiver.com/reviews

bob@burg.com

Mar 09 2016

20mins

Play

Rank #15: 039 The Only Sales Guide … - Anthony Iannarino

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Sales, Relationships, Trust, Business, Leadership

Summary

I often define selling as simply discovering what the OTHER person wants, needs, or desires, and helping them to get it. While this is certainly true as far as selling a product or service, it covers SO much more. We’ll take a VERY special look at that in our first segment. And later, Anthony Iannarino will move from Alice Cooper fan to sharing with us wisdom from his fantastic new book titled, The Only Sales Guide You’ll Ever Need. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • A very unique story of a personal experience Anthony had with rock legend, Alice Cooper.
  • How Alice sells the show but also provides the “customer experience” as well as any sales professional.
  • Alice’s example of leadership by personally engaging with his fans.

Interview with Anthony Iannarino

You’ll discover:

  • Why the first step to sales success is believing in yourself and your power to make a difference.
  • Anthony’s reflections on a “dream client”--who they are, how to spot one, and why you should invest your time winning them over.
  • Why caring for others is a huge competitive advantage, and how it results in trust.
  • A helpful “equation” from sales authority Charlie Green that illustrates the value of trust in the sales process.
  • Why the only thing you truly sell is outcomes, how to “own” your outcomes, and how to leverage this outcomes-based sales approach for your business.
  • How to manage customers who ask for a discount or a “deal.”

Click to Tweet

  • Sales isn’t situational, it’s individual. @iannarino
  • Trust = [Credibility x Reliability x Intimacy] / Self-Orientation via @charleshgreen @iannarino
  • You not only SELL the outcomes … you OWN the outcomes. @iannarino

Interview Links

Iannarino.comTheSalesBlog.comThe Only Sales Guide You’ll Ever Need by Anthony IannarinoFollow Anthony Iannarino on Twitter

Resources

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Oct 11 2016

31mins

Play

Rank #16: 098 Ziglar(s) on Sales

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Sales, Relationships, Success, Business, Closing

Summary

There’s a reason why Zig Ziglar was a hero to so many of us. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll talk with his proud son, Tom Ziglar, and discuss some of Zig’s sales and life philosophies. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Two of my favorite Zig stories.
  • Zig’s passion for ongoing learning, which he continued throughout his life.
  • How Zig and his family made an incredible impact on the attendees at one of the public seminars my company used to hold each year.

Interview with Tom Ziglar

You’ll discover:

  • How Tom defines “closing the sale.”
  • Why selling is the ultimate serving.
  • Why a great salesperson anticipates a problem or pain point for their prospect, and helps them avoid it.
  • Five basic reasons people will not buy from you.
  • The difference between a stated objection and an actual one.
  • The power of great questions in sales.
  • Why price and cost are two different things.
  • The #1 key to making the jump from an adequate salesperson to a top-tier sales professional.
  • How Zig came up with his most famous saying.
  • The new program Tom has developed with Kevin Harrington, inventor of the infomercial.

Click to Tweet

  • Everything is #selling and selling is #SERVING. @TheZigZiglar
  • 5 basic reasons people will not buy from you: no need, no money, no hurry, no desire, no trust. @TheZigZiglar #sales
  • People don’t care how much you know until they know how much you care about them. @TheZigZiglar #relationships

Interview Links

Free Video: Secrets of Sales SuccessTom’s BlogThe Ziglar Show Podcast

Follow Tom on Twitter www.twitter.com/TomZiglar

Follow Zig on Twitter

Connect with Tom on Facebook  https://www.facebook.com/tom.ziglar

Connect with Zig on Facebook

Resources

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jan 23 2018

27mins

Play

Rank #17: 029 The “Secret” of Selling

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Selling, Sales, Business, Profit, Money

029 The “Secret” of Selling

Summary

Today’s episode will feature a two-part Thought of the Day segment. Is there really a “secret” to selling? Well, yes … but as Harry Browne said, “The secret of selling … need not be a secret.”  We’ll discuss that in our first segment. In the second segment, we’ll look at Harry’s 5-step process that will make selling a lot more fun, less stressful, and more profitable for both you … AND your customer. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • The story behind the publication of Harry Browne’s influential book The Secret of Selling Anything.
  • The three immutable laws of human nature that formed the basis of Browne’s sales philosophy and methodology.
  • Browne’s “secret” of selling (which he believed shouldn’t be a secret).
  • Why both the buyer and seller profit in a true free-market exchange.
  • The five steps to Browne’s simple selling process.

Click to Tweet

  • Find out what people want … and help them get it. ~Harry Browne
  • Profit is a reward for satisfying the desire of someone else. ~Harry Browne
  • In every free-market exchange there are always two profits: the seller profits and the buyer profits. ~Harry Browne

Resources

The Secret of Selling Anything by Harry Browne is available in paperback form online via The System Press, by telephone at 1-845-757-5037. Or, you can order the Kindle version via Amazon.com.

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Aug 02 2016

10mins

Play

Rank #18: 108 Genuine Influence - John David Mann

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Influence, Persuasion, Relationships, Collaboration, Writing

Summary

What is the essence of influence? We’ll look at that in our Thought of the Day. And in our interview segment, John David Mann is here to discuss some thoughts from our new book, The Go-Giver Influencer. That and more on today's show.

Bob's Thought of the Day

We’ll explore:

  • How the definition of influence, and its essence, are not the same.
  • What the essence of influence truly is.
  • The positive results of influencing others correctly.

Interview with John David Mann

You’ll discover:

  • How to place the focus on others when you feel like focusing on yourself.
  • The essence of communication, and of collaboration.
  • Why it’s in your own best interest to place the other person’s interests first.
  • What it means to “listen with the back of your neck.”
  • A memorable story from John’s experience in bankruptcy court.
  • Why compromise is not the first option to pursue.
  • The benefits of collaboration.
  • That tact and diplomacy need never be confused with compromising one’s values.
  • How letting go of having to being right actually makes you more influential.

Click to Tweet

  • Get CHs 1&2 of The Go-Giver Influencer at bit.ly/GGInfluencer. @JohnDavidMann #influence
  • Listen, not just with your ears. Listen with your eyes. With your posture. #Listen with the back of your neck. @JohnDavidMann
  • Compromise comes from a Greek word meaning, “Nobody really gets what they want, and neither person comes away happy.” Seek #collaboration rather than compromise. @JohnDavidMann

Interview Links

JohnDavidMann.comTheGoGiver.com The Go-Giver Influencer by Bob Burg and John David MannJohn’s blogConnect with John on LinkedIn

Connect with John on Facebook

Follow John on TwitterResources

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 10 2018

25mins

Play

Rank #19: 112 Never Split the Difference - Chris Voss

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Negotiation, Business, Relationships, Collaboration, FBI

Summary

Always be wary of accepting a frame that someone else has set for you. We’ll look at that in our Thought of the Day. And in our interview segment, former FBI Lead International Kidnapping Negotiator, Chris Voss, joins us with immense wisdom on the topic of negotiating from his fantastic book. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • That setting the proper frame creates the context for a truly win/win outcome in which everyone involved benefits greatly.
  • How to avoid the trap of falling into someone else’s negatively set frame.
  • Why you should not let yourself be framed into making a choice that does not serve you.

Interview with Chris Voss

You’ll discover:

  • How a skilled, win-lose negotiator might try and compel an inexperienced negotiator to accept a less-than advantageous result through “splitting the difference.”
  • The essence of negotiation and the significance of the words, “I want.”
  • The very important distinction between “collaboration” and “cooperation.”
  • What we naturally tend to “do wrong” when negotiating.
  • The major difference between academic negotiation and real-world hostage negotiation.
  • Why emotional intelligence is a key to success in both hostage negotiations and business.
  • The importance of the extremely powerful “calibrated questions.”
  • How to use an “accusation audit in order to diffuse defensiveness.”
  • The huge difference in results between “you’re right” and “that’s right.”
  • What a black swan is, and why it’s important to find it.

Click to Tweet

  • #Emotions and emotional intelligence {are} central to effective #negotiation, not things to overcome. @VossNegotiation
  • #Listening is the cheapest yet most effective concession we can make to {help the other person to feel understood}. @VossNegotiation #negotiation
  • #Emotions aren’t the obstacles, they are the means. @VossNegotiation #negotiation

Interview Links

BlackSwanLTD.comNever Split The Difference: Negotiating As Though Your Life Depended On It by Chris Voss

Chris’s blogConnect with Chris on LinkedIn

Connect with Chris on Facebook

Follow Chris on Twitter

Follow Chris on Instagram Chris’s YouTube channelResources

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 15 2018

29mins

Play

Rank #20: 093 Scientific Happiness - Shane Ram

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Happiness, Purpose, Goals, Thoughts, Emotions

Summary

Have you ever noticed that the happiest people seem to live with a purpose? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll explore this question: Is there an actual scientific method for attaining happiness? We’ll discuss that with Shane Ram. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A powerful quote often attributed to Mark Twain (although the chances are excellent that he didn’t actually say it): “The two most important days of your life are the day you are born and the day you find out why.”
  • The two parts of finding out our individual mission.
  • Why we tend to find it difficult to be truly happy when we don’t have a reason for being.

Interview with Shane Ram

You’ll discover:

  • How Shane defines happiness.
  • Why purpose and goals are closely related to happiness.
  • How Shane’s mindset as a child helped him overcome challenges.
  • Why Shane did not label himself as poor when he was a child.
  • The importance of understanding how happiness in one area of your life affects every other area of your life.
  • The TEAR formula: Thoughts + Emotions + Actions = Results.
  • Why you must ensure that the goals you are pursuing line up with your purpose.
  • The reason most people keep getting the same results over and over.
  • Why conformity is so dangerous.

Click to Tweet

  • The highest emotional target is #happiness. @iamshaneram
  • #Happiness comes from pursuing #goals that are purposeful. @iamshaneram
  • On this episode, we explore the TEAR formula: Thoughts + Emotions + Actions = Results. @iamshaneram #happiness

Interview Links

ShaneRam.comShane’s blogShane’s Resources page

Shane’s Speaking pageConnect with Shane on Facebook

Connect with Shane on LinkedIn

Follow Shane on Twitter

Follow Shane on InstagramResources

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Dec 05 2017

22mins

Play