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The Go-Giver Podcast

Updated 3 days ago

Business
Education
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Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

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Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

iTunes Ratings

101 Ratings
Average Ratings
94
2
1
1
3

Engaging and smart show!

By Business Improv - Dec 30 2019
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Bob is a knowledgeable and insightful host and his equally capable guests are experts in their fields. Together they provide relatable, useable advice on a wide range of relevant topics.

Great

By RMW1 - Jun 11 2017
Read more
Awesome info to apply the principles of the three books. Must listen

iTunes Ratings

101 Ratings
Average Ratings
94
2
1
1
3

Engaging and smart show!

By Business Improv - Dec 30 2019
Read more
Bob is a knowledgeable and insightful host and his equally capable guests are experts in their fields. Together they provide relatable, useable advice on a wide range of relevant topics.

Great

By RMW1 - Jun 11 2017
Read more
Awesome info to apply the principles of the three books. Must listen
Cover image of The Go-Giver Podcast

The Go-Giver Podcast

Latest release on Dec 10, 2019

Read more

Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

Rank #1: 121 Your Whole Self! - Mike Robbins

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Self, Work, Empathy, Vulnerability, Honesty

Summary

The concept of authenticity can at times be a bit unclear. We’ll look at that in our Thought of the Day. And in our interview segment, Mike Robbins shares some unique aspects of authenticity and its importance when it comes to Bringing Our Whole Selves to Work. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Why authenticity does not mean “I am what I am--take it or leave it.”
  • How the desire to be truly authentic can help you face and improve upon non-serving character traits.
  • Why being authentic is not a limitation but rather the ability to step into our best selves.

Interview with Mike Robbins

You’ll discover:

  • What it means to “bring our whole selves to work.”
  • The relationship between authenticity and building trust.
  • A compelling story of Mike re-discovering and tapping into his own authenticity.
  • Why it’s important to be prepared, but even more important to be present and genuinely connect with people.
  • The three main aspects of the Authenticity Continuum.
  • A beautiful story about how the word “vulnerability” almost didn’t translate in another language … until it did.
  • Why the natural response to vulnerability is empathy.

Click to Tweet

  • Why is it so very important to “Bring Your Whole Self to Work”? Find out from special guest @mikedrobbins in this episode of The Go-Giver Podcast.
  • The reason why #honesty sits only at the midway point on the Authenticity Continuum. Why it’s only the entry point into being truly authentic. @mikedrobbins
  • The natural human response to vulnerability is #empathy. And with empathy, we can create deeper trust, connection, and understanding with those around us. @mikedrobbins

Interview Links

Mike-Robbins.com

Bring Your Whole Self to Work by Mike Robbins  Nothing Changes Until You Do by Mike RobbinsBe Yourself, Everyone Else is Already Taken by Mike RobbinsFocus on The Good Stuff by Mike RobbinsMike’s blogBook Mike to speak

Bring Your Whole Self to Work PodcastConnect with Mike on Facebook

Connect with Mike on LinkedIn

Follow Mike on Twitter

Follow Mike on Instagram

Mike’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Aug 14 2018

27mins

Play

Rank #2: 109 Attention Revolution - Neen James

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Attention, Relationships, Business, Time, Priorities

Summary

Attention … we all need it. And so do those in our lives, both personally and professionally. We’ll look at that in our Thought of the Day. And in our interview segment: Neen James has begun an “Attention Revolution” and she’ll show us not only why that’s so important but how to begin with ourselves and dramatically increase our effectiveness. That and more on today's show.

Bob's Thought of the Day

We’ll explore:

  • The fact that people crave attention at all ages and levels of success.
  • The value of asking the right questions, according to one customer experience specialist.
  • Why the person who sweats the small stuff gets the business.

Interview with Neen James

You’ll discover:

  • What an “Attention Revolution” is, and why Neen is starting one.
  • Neen’s personal mission to create an attention-surplus economy.
  • Why you should manage your attention instead of your time.
  • The relationship between intention and attention.
  • Some of the costs of not paying attention.
  • How High Point University President, Dr. Nido Quebein, is a role model for intentional attention.
  • A very valuable lesson that Neen learned from little five-year-old Donovan, her neighbor.
  • Three ways to pay attention.
  • The value of taking fifteen minutes every day prioritizing your priorities.
  • Why multitasking is a no-no.
  • Linda, who utilized attention to create an immensely valuable customer experience.

Click to Tweet

  • Time is going to happen, but #attention is a choice. @NeenJames
  • My personal mission is to dismantle our attention-deficit society and create an attention-surplus economy. @NeenJames #attention
  • Intention is what makes #attention valuable. @NeenJames

Interview Links

NeenJames.comAttention Pays: How to Drive Profitability, Productivity, and Accountability by Neen JamesFolding Time: How to Achieve Twice as Much in Half the Time by Neen JamesNeen’s blogConnect with Neen on LinkedIn

Connect with Neen on Facebook

Follow Neen on Instagram

Follow Neen on TwitterNeen’s YouTube channel

Resources

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 17 2018

23mins

Play

Rank #3: 003 The Road to Authentic Excellence - Dondi Scumaci

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Excellence, Leadership, Influence, Interview with Dondi Scumaci

In this episode, Bob looks at the importance of bringing excellence to everything we do. He then interviews international keynote speaker and leadership & influence authority, Dondi Scumaci. The very embodiment of excellence, she shares some fantastic insights — and an inspiring story — on this topic.

Show links:

http://dondiscumaci.com/

https://www.facebook.com/DondiScumaciDSI

https://twitter.com/dondiscumaci

www.GoGiverSpeaker.com

www.TheGoGiver.com

www.TheSalesBlog.com

bob@burg.com

www.TheGoGiver.com/reviews

Mar 03 2016

21mins

Play

Rank #4: 024 Humble Leadership - Ron Wallace

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Humility, Leadership, Values, Business, UPS

Summary

What IS humility? When we speak of someone being humble, do we picture them looking, being, or acting in a certain way? Is “being humble” the same as being weak, or having a lack of self-confidence? Or, is there a false premise at work there? We’ll discuss that in our Thought of the Day. And, later, in today’s interview, he began as a UPS driver and worked his way up to President of the company. Ron Wallace will share Leadership Lessons from a UPS Driver,  which just happens to be the name of his new book. That and more on today’s show.

Bob's Thought of the Day

  • People generally agree that humility is one of the most worthy character traits a person can possess. However, in modern western thought, humility is a concept that is often misunderstood.
  • Imagine that the humblest man in the world is knocking at your door. As you go to greet him, what do you imagine he would look like? Would he be a meek character, staring at his shoes? If he even spoke, would it be a whisper? Would he be afraid to look into your eyes? This is not humility, that’s self-loathing, or at best, just really shy.
  • Many years ago I co-authored a book called GOSSIP: Ten Pathways to Eliminate It From Your Life and Transform Your Soul with Lori Palatnik. As part of the book, we looked at humility from an ancient Jewish perspective, which teaches that Moses was the humblest man who ever lived. (Please know, this is not a slight to YOUR religious tradition. I’m just using mine as an example.)
  • But how could Moses be called humble since he stood up to Pharaoh? Moses spoke firmly with confidence and said, “Let G-d’s people go!” He also led the Jewish people through forty years in the desert and then to victories in war. Moses was no meek and mild man. So why is he referred to as the epitome of humility?
  • It’s because humility doesn’t come from thinking, “I’m nothing.” Rather, real humility comes from knowing, “I’m something--but I know that G-d is the source of all my talents, skills, and success.”
  • There are many reasons you might have success: hard work, persistence, doing what others won’t do, and other reasons. So take pleasure in your success, but don’t take pride. This is the difference between humility and arrogance.
  • Arrogance says, “It’s all about me. I did it alone and didn’t need anyone’s help.” Humility says, “I took responsibility for the things I could, but also had a great deal of help along the way.” It’s hard to be humble when you think you are the sole source of your success. But it’s easy to be humble when you realize that your success is the result of a lot more than JUST you.
  • Perhaps humility can best be summed up in the words of Christian Theologian and novelist, C.S. Lewis, who wrote, “True humility is not thinking less of yourself; it is thinking of yourself … less.”

Interview with Ron Wallace

  • Leadership is about having a values-based culture. Many companies espouse values but don’t live them. UPS is a very team-driven culture and uses simple principles in a structure that everyone can understand. It always comes back to the people. UPS doesn’t have heroes and superstars; the company is built on ordinary people.
  • Humble leaders accomplish the most. They must delegate and trust their people. Once a person is trained, they are given valuable equipment and resources to use in their responsibilities. UPS wants the company’s managers to think like owners. Once you have the best people around you, let them do their job.
  • UPS doesn’t practice the principle, “If it’s not broke, don’t fix it.” If it’s near-perfect, take another look at it and see how it can be improved.
  • UPS very seldom uses titles; they work on a first-name basis.
  • Ron shares a story of turning around Canada’s struggling UPS operations and credits the success to the team members.

Interview Links

LeadershipLessonsByRonWallace.com

Leadership Lessons from a UPS Driver: Delivering a Culture of We, Not Me by Ron Wallace

Follow Ron Wallace on Twitter

Resources

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jun 28 2016

25mins

Play

Rank #5: 106 Powerful Relationships - Jordan Harbinger

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Relationships, Business, Networking, Success, Giving

Summary

What is your network really worth to you? We’ll look at that in our Thought of the Day. And in our interview segment, he’s one of THE BEST networkers and relationship-builders I know. How does Jordan Harbinger do it? That’s what we’ll find out. That and more on today's show.

Bob's Thought of the Day

We’ll explore:

  • How business success and relationships are related to each other.
  • Why you must focus on giving if you want to network properly.
  • The relationship between your network and your net worth.

Interview with Jordan Harbinger

You’ll discover:

  • How Jordan was kidnapped twice, and how he got out alive.
  • Jordan’s story of becoming a master relationship-builder.
  • Why networks don’t just “happen” to you.
  • Jordan’s ABG method of networking: “Always Be Giving.”
  • Why you should not keep score in relationships.
  • The importance of “scalability” in relationship-building.
  • How Jordan survived after a falling out with his business partners with the help of his network.

Click to Tweet

  • #Networking is a deliberate process. It’s not a secret club. And it doesn’t have to be fake or smarmy, but it has to be something done consciously. @jordanharbinger
  • On this episode, @jordanharbinger shares how to build your #network with his ABG (Always Be Giving) method. #relationships
  • A large portion of the value that I bring to my #network is simply connecting other people inside my network. @jordanharbinger

Interview Links

JordanHarbinger.com

Podcast: The Jordan Harbinger ShowFollow Jordan on Twitter

Follow Jordan on Instagram

Connect with Jordan on Facebook

Connect with Jordan on LinkedInResources

Pre-order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 27 2018

26mins

Play

Rank #6: 153 The Art of the “Heart” Sell - Christine Schlonski

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Sales, Heart, Conversations, Success, Business

Summary

Do you look at selling in a way that is counterproductive to your success? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll explore why Christine Schlonski doesn’t believe in a hard sell, but rather a “heart” sell. But what exactly is a “heart” sell? We’ll certainly find out. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • The reason why - if you think of selling as “yucky”...it’s most likely hurting your business.
  • What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it.
  • What you’re really giving to your prospective customer when you are selling.

Interview with Christine Schlonski

You’ll discover:

  • Christine’s sales journey, and why she had to come to grips with loving sales.
  • How Christine overcame the fear of selling.
  • Christine’s advice to salespeople who don’t enjoy selling.
  • The importance of conversations in the sales process.
  • How to connect your head and heart when selling.
  • Christine’s credo: Stop JUST dreaming. Act NOW!

Click to Tweet

  • #Sales is all about coming from a place of love. @newsalesmindset 
  • Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success
  • On this episode, the great @newsalesmindset reveals how to #sell from the #heart.

Interview Links

ChristineSchlonski.com

Heart Sells! Podcast 

Christine’s Blog

Christine’s Empowerment Notes

Connect with Christine on Facebook

Connect with Christine on LinkedIn

Follow Christine on Twitter

Follow Christine on Instagram

Christine’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Sep 24 2019

23mins

Play

Rank #7: 115 The Third Door - Alex Banayan

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Success, Persistence, Wisdom, Dreams, Negotiation

Summary

There’s nothing wiser than seeking the wisdom of others. While we’ll look at that in our Thought of the Day, we’re going to skip the usual commercial afterwards so that we can go right into an interview that will be much longer than what we usually do. But I believe you’ll find our guest and his topic to be well worth it. Really, it’s one of the most fun conversations I’ve ever had, about one of the best books I’ve ever read. And the author is just 25 years old. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A powerful thought from the legendary Jim Rohn: “From some people we learn what TO do, and from other people we learn what NOT to do.”
  • Some of the ways we can learn from others and seek out wisdom.
  • How a conversation with an icon in business, entertainment, athletics, or other area could make a dramatic difference in your life.

Interview with Alex Banayan

You’ll discover:

  • Alex’s story, and why he felt stuck as a college freshmen.
  • How Alex hacked his way onto The Price is Right and funded his dream by winning the Showcase Showdown.
  • The way Alex overcame “the flinch” just before talking to Steven Spielberg.
  • What “the third door” is, and why every successful person has gone through it.
  • The two key lessons Alex learned from Tim Ferriss, including how to email a successful person.
  • Alex’s strategy for connecting with Elliot Bisnow who became a treasured mentor.
  • How one educator empowered Alex to follow his path.
  • Why you can’t out-Amazon Amazon, but you can double down on what makes you...you.
  • Inventor Dean Kamen and the value of reframing the question in a new way; one that is amenable to a different kind of solution.
  • What Bill Gates taught Alex about negotiation.
  • Lessons Alex learned from Sugar Ray Leonard, Pit Bull, Jessica Alba, Steve Wozniak, Jane Goodall, and Quincy Jones.

Click to Tweet

  • The greatest cure for nervousness is immediate action. @alexbanayan
  • A tipping point only exists in hindsight. ~Elliot Bisnow via @alexbanayan.
  • There are specific times in life when you need to double down on what makes you you. @alexbanayan

Interview Links

ThirdDoorBook.com

The Third Door: The Wild Quest to Uncover How The World’s Most Successful People Launched Their Careers by Alex Banayan

Connect with Alex on LinkedIn

Follow Alex on Twitter

Follow Alex on Instagram

Alex’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show {Is there an overarching link to this or no?}

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jun 05 2018

49mins

Play

Rank #8: 113 Always Forward - Bill Wooditch

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Fear, Business, Success, Forward, Sales

Summary

We all have fears. Some are based on logic but others are more a part of our imagination. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Wooditch shows us why getting past our fears is the secret to always moving forward and to sales success. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A powerful quote about worry from Mark Twain.
  • The key to dealing with fear.
  • An important characteristic of Bravery based on the teaching of Bob’s Dad.

Interview with Bill Wooditch

You’ll discover:

  • Bill’s story of “crossing the Rubicon.”
  • The importance of finding the source of your fear and moving forward.
  • The most powerful weapon you can use against fear.
  • Why you cannot enter Plan A with a Plan B in your pocket.
  • What to do when things start to get rough.
  • The connection between aptitude and environment.
  • The difference between fear and danger, and two big fears we have.
  • The value of asking the question, “What’s really going on here?”
  • A powerful story of a tough prospect who became a lucrative customer and a true mentor.

Click to Tweet

  • When there is no other option, #risk is relative, it’s all reward. @BillWooditch
  • Before you commit, know the price of that #commitment. @BillWooditch
  • We dread our mental anguish, yet we embrace the conditions that foster it. @BillWooditch

Interview Links

BillWooditch.com

Always Forward! Discover The 7 Secrets of Sales Success by Bill Wooditch

Bill’s BlogIntrepid Fallen Heroes FundBook Bill to SpeakThe Unstoppables Podcast Connect with Bill on LinkedIn

Connect with Bill on Facebook

Follow Bill on Twitter

Follow Bill on Instagram

Bill’s YouTube channel

Resources

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 22 2018

20mins

Play

Rank #9: 064 The Coaching Habit - Michael Bungay Stanier

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Coaching, Questions, Habits, Leadership, Business

Summary

Have you ever given advice without knowing all the facts? It’s easier to do than we might think. We’ll look at that in our Thought of the Day. And in our interview segment, Michael Bungay Stanier shares seven questions to help you to become a much more effective leader who coaches. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • A story of my interaction with a reader who asked for my advice, and why I responded with options and additional questions instead of just answering her initial question.
  • The importance of asking helpful questions that will expose all the assumptions (both ours and theirs) that get in the way of the actual truth.
  • Why we must avoid falling into the trap of answering questions when we don’t have enough information to go on.

Interview with Michael Bungay Stanier

You’ll discover:

  • Why coaching is such an important skill for leaders and managers.
  • Three key principles: be lazy, be curious, be often.
  • The process and the outcome of coaching.
  • The close connection between insights, behavior change, and positive impact.
  • Why changing your habits is a key part of learning to become a better leader.

7 questions that will help any leader become a better coach:

  1. The Kickstart Question: What’s on your mind?
  2. The AWE Question: And what else?
  3. The Focus Question: What’s the real challenge here for you?
  4. The Foundation Question: What do you want?
  5. The Lazy Question: How can I help?
  6. The Strategic Question: If you’re saying Yes to this, what are you saying No to?
  7. The Learning Question: What was most useful for you?

Click to Tweet

  • On this episode, discover why it’s important to be lazy, curious, and often in your #coaching. @boxofcrayons
  • Want to become a better #coaching leader? These 7 questions will take you to the next level. @boxofcrayons
  • Focus on the real problem, not the first problem. @boxofcrayons #coaching

Interview Links

BoxOfCrayons.biz

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier

Box of Crayons’ award-winning coaching programs

Follow Michael on Twitter

Connect with Michael on Facebook

Resources

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 18 2017

24mins

Play

Rank #10: 091 The Impeccable Customer Experience - Steve Dorfman

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Service, Business, Customers, Relationships, Employees

Summary

Customer service is important, but the customer experience is really everything. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll talk with Steve Dorfman, one of the foremost experts on how we can dramatically improve the customer experience … of our customers. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Why consistently bad customer service can ruin a company while good customer service simply keeps that company in the game.
  • Specific ways that my favorite restaurant, The Juno Beach Cafe, provides an exceptional customer experience and retains a loyal customer base.
  • A special way that one of the waitpersons, Nancy, provides an exceptional customer experience to my Family each week.

Interview with Steve Dorfman

You’ll discover:

  • Why the customer experience isn’t likely to exceed the employee experience.
  • Examples of companies known for providing remarkable experiences for both employees and customers.
  • Why it’s not the customer’s responsibility to ensure a good customer experience.
  • How to know whether you have fallen victim to the mentality of blaming customers.
  • Why we must anticipate a customer’s most important needs and do their critical thinking for them.
  • How to handle unmet customer expectations.
  • The importance of showing empathy to customers.
  • The LAST framework for handling a poor customer experience: listen, apologize, solve, thank.
  • How to reframe an apology as taking responsibility for what happened to the customer.
  • How technology and automation factor into the customer experience.
  • A compelling example of using hi-tech for the sake of hi-touch.

Click to Tweet

  • The #customer experience isn’t likely to exceed the #employee experience. @driventoexcel #business
  • Our customers didn't go to #Customer School. @driventoexcel #business
  • It's okay to go hi-tech for the sake of hi-touch ... but never at its expense. @driventoexcel #technology #business

Interview Links

DrivenToExcel.comFree Resource: Customer Experience Quick Tips of the Day. You can also access it by visiting http://bit.ly/2iYixjA or by texting CUSTOMERSERVICE (all one word) to 22828.Free Resource: 36 Customer Service Quotes

Connect with Steve on Facebook

Connect with Steve on LinkedIn

Follow Steve on Twitter

Resources

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Nov 14 2017

25mins

Play

Rank #11: 004 The Power of Consistency - Joe Calloway

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Consistency, Excellence, Brand Builder, Interview with Joe Calloway

Summary

In this episode, we consider the importance of consistency from cave-person days to our present day. How does consistency frame the way we see others and how they see us? Bob shares his thoughts on this critical topic. Then in our interview segment, we’ll hear from successful entrepreneur and performance expert Joe Calloway, a man who holds consistency as a core value of any high-performing business or successful individual. We’ll find out why. Powerful lessons from Joe!

Bob's Thought of the Day

· Consistency is a large part of the success of any franchise (perhaps even more important than quality).

· Dr. Robert Cialdini, in his book Influence: Science and Practice, says that we desire consistency in others, but also have a need to appear (and be) consistent ourselves.

· The more consistent you are, the more you’ll be liked and trusted.

· When you combine consistency with excellence, you communicate exceptional value.

Interview with Joe Calloway

· Why Joe is rarely impressed by “WOW! experiences"

· The importance of the “three things” in upping your performance

· Consistency of performance is your brand builder

Links

JoeCalloway.com

Magnetic: The Art of Attracting Business by Joe CallowayInfluence: Science and Practice by Robert Cialdini

www.GoGiverSpeaker.com

www.TheGoGiver.com

bob@burg.com

www.TheGoGiver.com/reviews

Mar 08 2016

16mins

Play

Rank #12: 094 Making an Impact - Randy Gage

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Impact, Prosperity, Excuses, Business, Relationships

Summary

Do we have to change the world, or is there something else we can shoot for? We’ll look at that in our Thought of the Day. And in our interview segment, prosperity authority Randy Gage is back with us, and he’ll share wisdom on how we can all make an impact. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Examples of people who actually did change the world in fundamental ways.
  • Why we should instead focus on ADVANCING the world rather than changing it.
  • A number of ways that you and I can advance the world and make an impact.

Interview with Randy Gage

You’ll discover:

  • How Randy defines impact.
  • Why most people don’t have enough impact.
  • How to begin making an impact.
  • The importance of understanding your calling.
  • Why excuses can prevent us from making an impact.
  • How to recognize when you’re making excuses so they don’t control you.
  • Why it’s easier than ever to make an impact.
  • How Randy’s upcoming TRIBAL Event can help you become an expert in your space and make an extraordinary impact.

Click to Tweet

  • If we’re not challenging ourselves, we’re not challenging other people. @randy_gage #impact
  • You can’t #impact others without first impacting yourself. @randy_gage
  • On this episode, discover why it’s easier than ever to make an extraordinary #impact. @randy_gage

Interview Links

Upcoming event: TRIBAL

RandyGage.comRisky is the New Safe by Randy GageMad Genius by Randy GageThe Prosperity Series booklets Randy’s Success & Prosperity Blog

Connect with Randy on LinkedIn

Connect with Randy on Facebook

Connect with Randy on Google+

Follow Randy on Twitter

Follow Randy on Instagram

Watch Randy’s Prosperity TV channel on YouTube

Resources

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Dec 12 2017

26mins

Play

Rank #13: 028 Leading With Noble Purpose - Lisa Earle McLeod

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Purpose, Leadership, Business, Relationships, Money

Summary

Does focusing on bringing value to others--actually placing their interests first--mean that you’re more likely to lose out or be taken advantage of? Or, more likely to win big? We’ll discuss that in our Thought of the Day. And later in today’s interview, we’ll talk with Lisa Earle McLeod, who has created a movement of “Noble Purpose” first in selling, and now in leadership. And the results? I’ll bet you can guess? That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • Why Bob and his co-author John David Mann often say that “money is an echo of value.”
  • The life-changing advice about making money Bob once received from an old mentor.
  • Why the target is serving your customer, not making money. And why there’s nothing naive  about that; but it’s actually the most profitable way to do business!
  • They key to experiencing immeasurable growth in your sales success and making more money.

Interview with Lisa Earle McLeod

You’ll discover:

  • What it means to pursue a “noble purpose” and how it eliminates the false dichotomy between making money and making a difference.
  • Why focusing on improving your customers’ lives is more profitable than focusing on making money.
  • A moving story about Lisa’s Father in his final days and the impact he made on others through his business.
  • Why you must move from a “money” story to a “meaning” story.
  • A vital reminder that your business has a story. It starts with yourself and ends with the story you tell your customers.
  • Why nobody ever created something interesting by asking, “How can we make more money?” but rather, “How can we help more customers?”

Click to Tweet

  • Discover how to lead with noble purpose by making money AND making a difference. Feat. @LisaEarleMcLeod
  • Learn how to move from a “money” story to a “meaning” story. via @LisaEarleMcLeod
  • Your business has a story. It starts with yourself and ends with the story you tell your customers. via @LisaEarleMcLeod

Interview Links

NobleSalesPurpose.comLEADING with Noble Purpose: How to Create a Tribe of True Believers by Lisa Earle McLeodSelling with Noble Purpose by Lisa Earle McLeodThe Triangle of Truth by Lisa Earle McLeodForget Perfect by Lisa Earle McLeodFinding Grace by Lisa Earle McLeodCheck out Lisa’s blogFind out more about Lisa’s speakingFind out more about the Noble Purpose Institute

Resources

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jul 26 2016

22mins

Play

Rank #14: 036 Emotional Intelligence and Leadership - Steve Gutzler

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Emotional Intelligence, Leadership, Relationships, Business, Emotions

Summary

As human beings, our emotions drive our decisions all too often. The question is, can we logically do anything about it? We’ll look at that question in our Thought of the Day. And in our interview segment, we learn from Steve Gutzler, an expert on Emotional Intelligence as it pertains to Leadership. We’ll discuss why those two concepts--emotional intelligence and Leadership--are absolutely intertwined. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • A key principle from Dale Carnegie’s classic book How to Win Friends and Influence People.
  • Why becoming aware of your emotions is vital to gaining control over them.
  • The value of making your emotions your servant rather than your master.

Interview with Steve Gutzler

You’ll discover:

  • How Steve defines emotional intelligence, and why it’s critical to your success as a leader.
  • Why high-performing leaders are able to tune in to an empathetic level of relating with others.
  • The importance of navigating the 17% of time (on average) that you are not in control of your emotions, and why that 17% determines your reputation and leadership.
  • Why you must disengage in order to re-engage when emotions are running high.
  • Why it’s best to schedule emotional conversations at the beginning of the day.
  • The two keys to improving your emotional intelligence.

Click to Tweet

  • Discover how emotional intelligence can take your leadership to the next level. @stevegutzler
  • When emotions are high, disengage to you can re-engage from a position of strength. @stevegutzler
  • When you lose control of yourself, you lose your options. @stevegutzler
  • Discover the two keys to emotional intelligence. @stevegutzler
  • When you lose control of yourself, you lose your options. @stevegutzler

Interview Links

SteveGutzler.com

Emotional Intelligence for Personal Leadership by Steve Gutzler (free ebook)

The Two Minute Drill by Steve Gutzler

Follow Steve Gutzler on Twitter

Connect with Steve Gutzler on Facebook

Resources

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Sep 20 2016

22mins

Play

Rank #15: 032 FLIP to Gratitude - Kevin Clayson

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Gratitude, Thankfulness, Attitude, Satisfaction, Relationships

Summary

Gratitude … appreciation … whichever word you use, it’s (in my opinion) just about the most important concept to embrace if you’re going to live a happy and successful life. I should know because I’ve been on both ends of the gratitude spectrum. We’ll discuss that in our Thought of the Day. And later in today’s interview, we’ll chat with a man who learned how to FLIP the Gratitude Switch in his life. He shares with us a very counterintuitive method for doing so. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • Why gratitude is the character trait that gives meaning to all others.
  • How I not only decided to become more grateful, but made a plan to do it.
  • The difference between being grateful and being satisfied.
  • A simple exercise from Rabbi Zelig Pliskin that can radically change your level of gratitude.

Interview with Kevin Clayson

You’ll discover:

  • Why so many people constantly focus on their lack instead of being grateful for all they have.
  • Kevin’s story of why keeping a gratitude journal wasn’t helpful for him … and what he changed to make it so much more meaningful.
  • How to switch from gratitude to misery anytime you choose, and escape the poverty of endless discontent.
  • Why there is always success embedded in every failure.

How to FLIP your gratitude switch:

  1. Find the frustration
  2. Look for what’s awesome
  3. Initiate gratitude
  4. Power up with gratifuel

Click to Tweet

  • Learn how to FLIP your gratitude switch with @kevinclayson.
  • Gratitude is not something you feel, it’s something you do. via @kevinclayson
  • Power up your life, relationships, and business with gratifuel. via @kevinclayson

Interview Links

FlipTheGratitudeSwitch.com

FLIPping the Gratitude Switch by Kevin ClaysonJoin the conversation: #Gratifuel, #Gratiteam

Resources

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Aug 23 2016

23mins

Play

Rank #16: 054 No Complaining! - Jon Gordon

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Business, Attitude, Solutions, Relationships, Leadership

Summary

Complaining: What a wonderful habit … to rid ourselves of. We’ll look at that in our Thought of the Day. And in our interview segment, the amazingly talented entrepreneur, storyteller, and multi-bestselling author, Jon Gordon will share some great tips on overcoming the complaining habit both individually and within the business culture. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • How complaining negatively affects the person doing the complaining, as well as the people around them.
  • Why looking for a solution is much better than complaining.
  • The effects of complaining on your brain.
  • How to become the person others are seeking, instead of the one they are avoiding.

Interview with Jon Gordon

You’ll discover:

  • How “energy vampires” can destroy your company.
  • Why it’s better to focus on the solution instead of complaining about the problem.
  • The link between complaining and feeling powerless.
  • How to know when to surrender, and focus on controlling only what you can control.
  • Why you can’t lead and complain at the same time.
  • How love is the key to overcoming fear, whether you’re an athlete, business leader, educator, or any other type of leader.

Click to Tweet

  • Is complaining destroying your company culture? @JonGordon11 shows how to change the culture and focus on solutions. #culture
  • Learn why you can’t lead and complain at the same time. @JonGordon11 #leadership
  • Love is the key to overcoming fear. @JonGordon11 #love

Interview Links

JonGordon.com

The No Complaining Rule by Jon Gordon

The Carpenter by Jon Gordon

The Energy Bus by Jon Gordon

You Win in the Locker Room First by Jon Gordon

All of Jon’s books: JonGordon.com/books

Jon’s blog: JonGordon.com/blog

Follow Jon on Twitter

Resources

Eloqui Tip of the Week e-newsletterSell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Feb 07 2017

20mins

Play

Rank #17: 020 Personal and Leadership Values - Howard Behar

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Leadership, People, Serving, Business, Values

Summary

Everything we think, feel, say, and do—as human beings, as entrepreneurs, as salespeople, and as leaders—typically springs from our values. We’ll discuss that in our Thought of the Day. And later, in today’s interview, former President of Starbucks North America, Howard Behar, will share with us several powerful leadership principles for his recently-released book, The Magic Cup. That and more on today’s show.

Bob's Thought of the Day

  • What we truly value—not what we say we value but what we actually value—drives our behavior.
  • For example, a person may say they value spending lots of quality and - just as importantly - quantity time with their family. But if they consistently work an unreasonable amount of hours and ignore their family, then family time is not truly a high value to them … at least, not as a high a value as spending time at work is. There’s no judgment involved here. It’s simply part of human nature: our true values are revealed in our actions, not our words.
  • Likewise, if someone says they value speaking positively about others and uplifting them, yet they are constantly gossiping, then positive speech is not a high value for them … at least, not as high a value as gossiping. This principle applies to every area of your life: We do what we most value.
  • Here’s an exercise that will be helpful. Write down these 8 areas, or “values” of life: financial, physical, spiritual, mental, emotional, social, relational, charitable. (You can add additional areas if needed.) Underneath each area, list various actions that indicate how a person would fulfill them. Then rank these overall values according to how important each one is to you.
  • For example, under “physical” you might list these actions: healthy lifestyle, exercise, healthy diet, walking instead of driving whenever possible, getting 8 hours of sleep per night, eating a non-healthy dessert once a week as a reward, or whatever else is important to you. Your list of actions under “physical” might be different.
  • Over the next two weeks, check your actions against what you’ve written as the indicators under each value area. Do your actual actions match what you say are indicators of each value? This is not a matter of judgment, or the need to feel badly if you’re not on track. It’s just a matter of awareness. Once you’re aware that you’re not where you want to be, then you can take steps to change it … if you value changing more than you value not changing.

Interview with Howard Behar

  • Howard’s new book, The Magic Cup, lists 11 “virtues of the magic cup.” These are: responsibility, curiosity, cooperation, trust, truth, hope, forgiveness, focus, stewardship, courage, and connection. These are values that one needs to be a successful leader.
  • On the value of cooperation: Howard received a note from a barista who worked at Starbucks. She said it’s one of the only places she’s ever worked where everyone was “in it together.” This doesn’t mean that everyone in leadership at Starbucks always agreed; it meant they worked together to try and achieve the organization’s goals and mission, and tried to help others achieve their personal goals along the way. It’s about treating others with respect and dignity, listening to other people, and working out your ideas together.
  • Collaboration, partnership, connection, and communication are important aspects of cooperation. If you’re married or have a significant other, the most important thing you can do is listen. You must listen with both your ears and your eyes.
  • On the value of forgiveness: We don’t often hear this value mentioned in leadership books and teaching. It’s important on both sides of the aisle. A leader has to look at his/her own actions, be in tune with where they are, and be willing to listen. They have to be the first one to say, “Please forgive me for that mistake.” On the other side, they also have to be willing to forgive others. But we often struggle with forgiving others and saying, “It’s OK, we all make mistakes. Let me help you.” This is a key quality of a leader because we value others being vulnerable. If you can’t forgive others, you’re not authentic and vulnerable.
  • The figurative “Holy Grail” in the book is the “Treasure Beyond All Price.” It’s not money, position, or power … it’s the understanding that we’re all here to serve in one way or another. If you could put one thing on everyone’s business card, it should be a “server of others.” At the end of the day, none of us can accomplish anything without others. There’s only one thing that makes you life meaningful and whole: serving others.
  • Serving others is not about shoving a cup of coffee across the counter. It’s understanding where that person is in front of you. Howard used to tell Starbucks employees that they are social workers. One person may want coffee with no conversation, but another person may want coffee and can’t wait to tell you that their son got a full ride scholarship to college. Put up your antenna and really listen. The treasure beyond all price is recognizing the importance of others and making it a part of your life … it’s moving from a “me” focus to an “other” focus.
  • Quote from the book: “We need to give one another a reason to believe we can all be part of something remarkable, that together we can make something important happen.” In order to equip people to do this, you have to include them on the journey. We’re mainly talking about purpose: the purpose of an organization that everyone signs on to. If people have contributed to it, they will sign on to the goals, values, and virtues. They have taken the journey together, so are committed to it.
  • It’s common for leaders to determine the purpose of an organization on their own, then declare it to everyone else. But every once in awhile you have to get the team together. You have to start talking about it again. Ask how others feel about the purpose and what they would change. Make it part of everyone. You must constantly go back and check with people who are new, and others who have forgotten why they are there. You’re trying to build emotional connections between people and the greater purpose, which at its root is about serving others.

Interview Links

HowardBehar.com

The Magic Cup by Howard Behar

It’s Not About the Coffee by Howard Behar

Connect with Howard on Twitter

Resources

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 31 2016

22mins

Play

Rank #18: 116 Real Men - Larry Winget & Chris Widener

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Manhood, Culture, Society, Family, Success

Summary

Good parents set good examples for their children … and it begins with character. We’ll look at that in our Thought of the Day. And in our interview segment: what do Larry Winget and Chris Widener mean by the term, “real men?” It may or may not be what you think. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • My favorite “Dad story” and what it taught me about character, the power of respect, and doing the right thing.
  • Why a real man sets an example through what he says and does, but mainly through who he is.
  • A saying that my Dad hung on one of his office walls: “To have a body does not make one a man. To have a child does not make one a parent.”

Interview with Larry Winget & Chris Widener

You’ll discover:

  • The story of why the Real Man Podcast was created.
  • How Larry and Chris define a “real man.”
  • Larry’s and Chris’ take on my Dad’s saying from the first segment.
  • Why men need to be reminded of the values of integrity, honesty, and discipline.
  • The need for men to get together with other men and talk about “guy stuff.”
  • The importance of the parents taking responsibility for modeling the right behavior.
  • Four principles of leadership from Chris’ book Leadership Rules: You get what you...

1) expect; 2) model; 3) reward; 4) work for.

  • Details about their special conference coming up Oct. 27th, 2018.

Click to Tweet

  • Why do ‘real men’ need to be reminded of the values of integrity, honesty, and discipline? @LarryWinget @ChrisWidener on The Go-Giver Podcast
  • You can look like a ‘real man’ yet not be a real #man at all. @LarryWinget @ChrisWidener #success
  • You have to display the behavior you want your #kids to have. @LarryWinget @ChrisWidener #success

Interview Links

RealManPodcast.com

How to Be a Real Man National Conference (Oct. 27th, 2018) FREE Resource: How Real Men Win at Life and BusinessFollow Larry Winget on Twitter

Follow Chris Widener on TwitterConnect with the Real Man Podcast on Facebook

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jun 19 2018

24mins

Play

Rank #19: 058 Gentle Persuasion

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Persuasion, Relationships, Emotions, Leadership, Ego

Summary

When it comes to persuasion, sometimes the most effective way is exactly opposite of what we might think. We’ll look at that in our Thought of the Day. And in our second segment, we’ll continue to look at persuasion and see how, when done correctly, it’s always about honoring the other person. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • The difference between persuasion and manipulation (although they are related).
  • The two conditions that must take place for true persuasion to happen.
  • How Benjamin Franklin used persuasion to go against conventional wisdom and make a friend out of an enemy.

Segment #2

You’ll discover:

  • Bob’s account of using principles of persuasion while going through customs at Toronto International Airport.
  • The importance of controlling your emotions in a tense situation.
  • Why a bruised ego causes people to act in ways that are not in accordance with their personality.
  • How to use the principle of thanking someone in advance for what you want them to do.

Click to Tweet

  • What is the difference between #persuasion and manipulation? Find out on this week’s episode.
  • Learn how Benjamin Franklin used persuasion to make a friend out of an enemy. #persuasion
  • Authentic #persuasion happens when 1) everyone wins, and 2) everyone feels good about the transaction.

Resources

Adversaries Into Allies by Bob BurgSell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 07 2017

16mins

Play

Rank #20: 027 Disney Leadership Magic - Lee Cockerell

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Leadership, Disney, Culture, Business, Customer Service

027 Disney Leadership Magic

Summary

A huge part of leadership, in business, and in life, is expressing gratitude. One of the very best ways to express gratitude is also one of most old-fashioned. We’ll discuss that in our Thought of the Day. And later in the interview segment, we’ll talk with Lee Cockerell, the man who ran Operations for the Walt Disney World Resort for many years and created much of the leadership training for which it’s so well-known.

Bob's Thought of the Day

You’ll discover:

  • Why it’s so easy to distinguish yourself from others by sending handwritten thank you notes.
  • How handwritten notes impact others.
  • The reasons people often keep these notes.

Interview with Lee Cockerell

You’ll discover:

  • The three things Disney does better than almost anyone else.
  • How to get your company culture right, and why it’s so difficult.
  • Why great people, not products, are the only strategic advantage you have.
  • How his insecurity held him back as a young leader.
  • How the RAVE strategy (Respect, Appreciate, Value Everything) can impact your life.
  • What Lee’s extensive travel taught him about respecting and appreciating other people.
  • The #1 reason people leave a company (and relationships).
  • Why you should never underestimate the power of encouraging and thanking others.

Lee Cockerell’s 10 Strategies for Creating Magic:

  1. Remember, Everyone is Important
  2. Break The Mold
  3. Make Your People Your Brand
  4. Create Magic Through Training
  5. Eliminate Hassles
  6. Learn the Truth
  7. Burn the Free Fuel
  8. Stay Ahead of the Pack
  9. Be Careful What You Say and Do
  10. Develop Character

Click to Tweet

  • It’s not the magic that makes it work, it’s the way we work that makes it magic. via @leecockerell
  • Culture is not part of the game, it IS the game. Get that part of it right and everything else takes care of itself. via @leecockerell

Interview Links

LeeCockerell.com Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney by Lee CockerellTime Management Magic by Lee Cockerell

The Customer Rules by Lee CockerellCreating Disney Magic (Podcast)

Resources

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jul 19 2016

22mins

Play

158 Power Couple - Heath Oakes & Jenny Anchondo

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Success, Business, Relationships, Podcasting, Sales

Summary

Success depends far less on luck than it does on doing the correct things in the success process. We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear from two of my favorite people in the world. They are truly a power couple with some POWERFUL principles for success! That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • Why success--financial or otherwise--based on luck is not sustainable.
  • Some “clues” to long-term success. 

Interview with Heath Oakes & Jenny Anchondo

You’ll discover:

  • Behind the scenes of their podcast, Second Shot.
  • How Heath and Jenny became so successful at such young ages.
  • How both of them were so immensely persistent and absolutely refused to be denied.
  • The importance of showing up in person--it’s harder to say “no” to somebody in person.
  • The value of reframing “no” to help you be more successful. 
  • Examples of headlines they’ve used for riffs on their podcast and the great life’s lessons.
  • Some highlights from guests on Jenny’s follow-up show, Second Shot Sit-Downs.
  • A few “Heath-isms” … courtesy of Jenny.

Click to Tweet

  • Powerful success principles shared by @HeathOakes & @JennyAnchondoTV on this episode of The Go-Giver Podcast titled, “Power Couple.” #success
  • “It’s always harder to say no to someone in person.” @JennyAnchondoTV #success
  • Learn how Richard Fenton’s and Andrea Waltz’s (@GoforNo) book, “Go for No” impacted @HeathOakes’ sales career on this episode of The Go-Giver Podcast. #sales

Interview Links

SecondShotPodcast.com   

JennyAnchondo.com

Ignorance on Fire: A Journey of Failing Your Way to Success by Heath Oakes 

Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz

Second Shot Podcast

Jenny’s Blog

Hire Jenny to speak

Jenny Anchondo’s Social Media

Connect with Jenny on Facebook

Connect with Jenny on LinkedIn

Follow Jenny on Twitter

Follow Jenny on Instagram

Jenny’s YouTube channel

Heath Oakes’s Social Media 

Connect with Heath on Facebook

Connect with Heath on LinkedIn

Follow Heath on Twitter

Follow Heath on Instagram

Heath’s YouTube channel

Resources

Endless Referrals: The Go-Giver Way 2-Day Workshop

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Dec 10 2019

34mins

Play

157 Radical Relevance - Bill Cates

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Relevance, Marketing, Business, Value, Messaging

Summary

Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • Value: “the relative worth or desirability of a thing to the end-user or beholder.”
  • Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value.
  • The need for what we sell to be relevant. Actually, it must be...“radically relevant.”

Interview with Bill Cates

You’ll discover:

  • What radical relevance is, and why it’s so important.
  • Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia.
  • Why radical relevance is the business equivalent of “love at first sight.”
  • The importance of empathy in marketing.
  • The neuroscience of relevance.
  • How Bill developed the concept of radical relevance by changing the name of one of his publishing companies.
  • The difference between a brand and a value proposition.
  • The three-phase approach to building your value proposition.

Click to Tweet

  • The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing
  • Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business
  • Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales

Interview Links

TheReferralCoach.com

Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

The Cates Academy

Bill’s Blog

Bill’s Speaking page

Connect with Bill on Facebook

Connect with Bill on LinkedIn

Follow Bill on Twitter

Bill’s YouTube channel

Resources

Endless Referrals: The Go-Giver Way 2-Day Workshop

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Dec 03 2019

28mins

Play

156 Freedom Lifestyle - Curt Mercadante

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Business, Freedom, Relationships, Vision, Alignment

Summary

Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • Two definitions of “freedom.”
  • Why 75% of employees feel disengaged at work.
  • The importance of autonomy and “intrinsic motivation” vis a vis employee performance.

Interview with Curt Mercadante

You’ll discover:

  • How Curt defines “entrepreneurial freedom.”
  • Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom.
  • The difference between growing a business and scaling a business.
  • How Curt’s Father impacted how he viewed success and relationships.
  • The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals.
  • Why the key to freedom and fulfillment isn’t balance; it’s alignment.
  • The importance of reverse-engineering your vision by establishing short-term goals.
  • How companies and teams can apply the principles of The Freedom Five.

Click to Tweet

  • What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast.
  • True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante
  • The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante

Interview Links

CurtMercadante.com

Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)

Curt’s Podcast

Connect with Curt on Facebook

Connect with Curt on LinkedIn

Follow Curt on Twitter

Follow Curt on Instagram

Curt’s YouTube channel

Resources

Endless Referrals: The Go-Giver Way 2-Day Workshop

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Nov 26 2019

33mins

Play

155 Manage Attention … Unleash Genius - Maura Nevel Thomas

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Attention, Distraction, Time Management, Productivity, Technology

Summary

Just how important is our attention when it comes to our achieving that which we desire? We’ll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today’s guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • Why desire is so important to accomplishing a specific goal.
  • A powerful quote from The Master Key System by Charles F. Hannel: “Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man” [today we would use the term “Super-person”].

Interview with Maura Nevel Thomas

You’ll discover:

  • Why “time management” is a myth.
  • Maura’s definition of “productivity”: Achieving or producing a significant amount or result.
  • The Productivity Paradox, and how to manage it.
  • A key insight about our modern technology: it is created to be habit-forming.
  • Steps that can help you manage your attention and become more productive.
  • The four quadrants of attention management.
  • The importance of recognizing how often you allow your attention to be stolen by technology.

Click to Tweet

  • How you manage your time only matters if you manage your #attention. @mnthomas
  • Since #distraction is our problem, “time-management” is not the solution. The antidote to distraction is #attention. @mnthomas
  • #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention

Interview Links

MauraThomas.com

Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas

Personal Productivity Secrets by Maura Nevel Thomas

Work Without Walls by Maura Nevel Thomas

All of Maura’s books

Maura’s Blog

Maura’s Speaking page

Connect with Maura on Facebook  

Connect with Maura on LinkedIn  

Follow Maura on Twitter   

Maura’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Oct 15 2019

31mins

Play

154 The Gift of Struggle - Bobby Herrera

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Kindness, Struggle, Humility, Leadership, Pain

Summary

It’s often said that struggle is a positive thing. But is it really a GIFT? We’ll look at that through a fascinating discussion with Bobby Herrera on today’s episode. That and more on today’s show.

Interview with Bobby Herrera

You’ll discover:

  • Bobby’s journey of struggle as a child.
  • The life-changing “bus story” that would serve as a sort of North Star for the rest of Bobby’s life.
  • Why pain, struggle, and suffering are the pathways to wisdom.
  • The importance of viewing leadership as an “inside job,” and how it builds trust with your team members.
  • How Bobby used the “bus story” to transform his company into a community.
  • A powerful story about choosing the hardest right over the easiest wrong.
  • How to reframe the way you view struggle in your life.

Click to Tweet

  • #Leadership amounts to wanting more FOR our people than we want FROM them. @BobbyHerreraPG
  • #Struggle is the most honest and revealing measure of progress toward becoming the leader you desire to be.” @BobbyHerreraPG
  • #Humility is the secret of the wise. @BobbyHerreraPG

Interview Links

Bobby-Herrera.com

PopulusGroup.com

The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera

Bobby’s Blog

Bobby’s Speaking page 

Connect with Bobby on Facebook

Connect with Bobby on LinkedIn

Follow Bobby on Twitter

Follow Bobby on Instagram

Bobby’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Oct 08 2019

31mins

Play

153 The Art of the “Heart” Sell - Christine Schlonski

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Sales, Heart, Conversations, Success, Business

Summary

Do you look at selling in a way that is counterproductive to your success? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll explore why Christine Schlonski doesn’t believe in a hard sell, but rather a “heart” sell. But what exactly is a “heart” sell? We’ll certainly find out. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • The reason why - if you think of selling as “yucky”...it’s most likely hurting your business.
  • What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it.
  • What you’re really giving to your prospective customer when you are selling.

Interview with Christine Schlonski

You’ll discover:

  • Christine’s sales journey, and why she had to come to grips with loving sales.
  • How Christine overcame the fear of selling.
  • Christine’s advice to salespeople who don’t enjoy selling.
  • The importance of conversations in the sales process.
  • How to connect your head and heart when selling.
  • Christine’s credo: Stop JUST dreaming. Act NOW!

Click to Tweet

  • #Sales is all about coming from a place of love. @newsalesmindset 
  • Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success
  • On this episode, the great @newsalesmindset reveals how to #sell from the #heart.

Interview Links

ChristineSchlonski.com

Heart Sells! Podcast 

Christine’s Blog

Christine’s Empowerment Notes

Connect with Christine on Facebook

Connect with Christine on LinkedIn

Follow Christine on Twitter

Follow Christine on Instagram

Christine’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Sep 24 2019

23mins

Play

152 Happy Money - Ken Honda

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Money, Gratitude, Relationships, Business, Happiness

Summary

How do *feel* about money? We’ll look at that in our Thought of the Day. And in our interview segment, money and happiness expert Ken Honda shares with us why--not the money itself, but our emotions around money--have so much to do with the degree of happiness we experience. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • The beauty of a free-market: a place where people can choose to buy and pay for what they wish based on their own values.
  • Why money tends to be one of the most emotional concepts there is, and why most people’s reactions to money have a negative ring.
  • Several prosperity-based authors who can help you override the constant messages of lack we receive from so many sources.

Interview with Ken Honda

You’ll discover:

  • The story that opens Ken’s book--a rather strange story by Western standards.
  • The difference between Happy Money and Unhappy Money.
  • Why most of us are already in a deeply committed, unhappy relationship with our money.
  • The tragedy that began Ken’s quest to learn and understand the meaning of money.
  • Two powerful words that will help you to start to transform your relationship with money.
  • Two kinds of money knowledge: IQ and EQ.
  • The myth of scarcity and why it is so pervasive.
  • What parents must teach their children about money.

Five Steps to Happy Money:

  1. Shift out of the scarcity mindset.
  2. Forgive and heal your money wounds.
  3. Discover your gifts and get into the flow of Happy Money.
  4. Trust life.
  5. Say “arigato” all the time.

Click to Tweet

  • It is not how much you make or have that results in Happy Money or Unhappy Money; it is the energy in which your #money is given and received that determines your flow. @KenHondaHappy
  • Winning the #money game is not how well you do financially. It is how good you FEEL ABOUT PLAYING. @KenHondaHappy
  • A healthy relationship with #money can bring you a deep sense of peace. @KenHondaHappy

Interview Links

KenHonda.com

Happy Money: The Japanese Art of Making Peace with Your Money by Ken Honda

Connect with Ken on Facebook

Follow Ken on Twitter

Follow Ken on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Sep 17 2019

34mins

Play

151 More Humor – Better Work - Drew Tarvin

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Humor, Work, Business, Relationships, Leadership

Summary

Is humor in the workplace really that important? And if so, what if you’re just not that funny? Or is humor really about necessarily … being funny? And can it be learned? That and more on today’s show.

Interview with Drew Travin

You’ll discover:

  • Why humor at work isn’t just a good idea...but is actually essential.
  • Drew’s recognition that being effective was more important than being efficient. 
  • The benefits of using humor at work.
  • The #1 reason people don’t use humor at work.
  • The essence of inappropriate humor.
  • Examples of people whose leadership ability improved once they understood and implemented humor with their team.

3 parts of the skill of humor:

  1. Sense of humor: Can you experience humor?
  2. Ability to humor: Can you create humor?
  3. Agency with humor: Can you apply humor?

Click to Tweet

  • Learn from the great @drewtarvin “The Skill of Humor” and why it’s so important to a healthy and productive workplace on this episode of The Go-Giver Podcast.
  • Tweet: A sense of humor is something everyone has. The ability to humor is something anyone can learn.~ @drewtarvin on this episode of The Go-Giver Podcast.
  • Tweet: Is humor in that workplace really that important? Only if you want to be much more productive, and more profitable. Wonderful wisdom from “Humor Engineer” @drewtarvin on this episode of The Go-Giver Podcast.

Interview Links

HumorThatWorks.com

Humor That Works: The Missing Skill for Success and Happiness at Work by Andrew Tarvin

Drew’s TEDx Talk: “The Skill of Humor”

Hire Drew to Speak

Connect with Drew on Facebook

Connect with Drew on LinkedIn

Follow Drew on Twitter

Follow Drew on Instagram

Drew’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Aug 27 2019

28mins

Play

150 Building a Powerhouse - Kristine Lilly

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Culture, Teamwork, Soccer, Leadership, Success

Summary

Is it true that there really is no “I” in team? We’ll look at that in our Thought of the Day. And in our interview segment, Hall of Fame soccer icon Kristine Lilly talk about building a Powerhouse with wisdom from her recently-released book that she co-authored by that very name. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • That a team is simply a group of individuals who’ve come together in order to achieve a common goal.
  • A powerful quote from legendary NFL Champion Coach, Vince Lombardi. 
  • How putting one’s interests ahead of the team or organization also hurts the individual.

Interview with Kristine Lilly

You’ll discover:

  • Kristine’s perspective on the recent World Cup.
  • Why the United States Women’s National Team is a dynasty.
  • What it means to be a “powerhouse.”
  • Four actions teams must take in order to become a Powerhouse: Transform, Empower, Achieve, Motivate.
  • A powerful story about Tracey Bates (a real hero) helping Kristine with her fitness test.
  • How immense preparation created the environment for Kristine’s most famous play.
  • What is meant by a “culture of extra.”
  • The purpose of Kristine’s TeamFirst Soccer Academy (tri-founded with Mia Hamm and Trisha Venturini-Hoch)

Click to Tweet

  • A “powerhouse” #team is one that has great energy, strength, and potential for success. @KristineLilly
  • Want to learn about “Building a Powerhouse?” Hall of Fame #Soccer Icon, @KristineLilly shows us how on this episode of The Go-Giver Podcast.
  • “We had a ‘culture of extra.’” ~ @MichelleAkers10 via @KristineLilly in her book, “Powerhouse” 

Interview Links

KristineLilly13.com

Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis, Jr. with Dr. Lynette Gillis

TeamFirst Soccer Academy

Hire Kristine to speak

Connect with Kristine on Facebook

Follow Kristine on Twitter

Follow Kristine on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Aug 20 2019

28mins

Play

149 SalesTruth (And Some Myths) - Mike Weinberg

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Sales, Business, Relationships, Myths, Truth

Summary

Three types of advice are good advice, bad advice, and false advice. We’ll look at that in our Thought of the Day. And in our interview segment, sales icon Mike Weinberg busts some false advice when it comes to sales, and also shares with us the #SalesTruth, which just happens to be the title of his fantastic new book. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The difference between good advice, bad advice, and false advice.
  • Why counsel based on incomplete information is dangerous.
  • An example of false advice that is commonly accepted as true.

Interview with Mike Weinberg

You’ll discover: 

  • Several sales myths, and why they are just that...myths.
  • Why we should question the influencers who say outbound marketing doesn’t work.
  • The value of traditional sales methods such as using the phone.
  • 7 powerful sales lessons from the 2016 U.S. presidential election.
  • The reason most companies don’t have more new sales.
  • The three most important jobs of a salesperson.
  • A powerful story of two different salespeople--one Mike didn’t buy from...the other he did.

7 Powerful Sales Lessons from the 2016 U.S. Presidential Election: 

  1. People (buyers) act in their own self-interest, and your messaging matters.
  2. Don’t take your longtime loyal customers for granted.
  3. Prospects and customers do not always tell the truth. 
  4. The deal is won before and after the big presentation, not in the boardroom or convention center.
  5. Don’t make false promises or name your product something it is not.
  6. Trashing your competitor’s supporters will come back to haunt you.
  7. Don’t count your chickens before they hatch (or pre-celebrate victory).

Click to Tweet

  • You don’t have more new #sales because your people don’t spend time working on it. @mike_weinberg
  • The job of a salesperson is to create, advance, and close #sales opportunities. @mike_weinberg
  • The great @mike_weinberg shares 7 powerful #sales lessons from the 2016 US Presidential election.

Interview Links

MikeWeinberg.com

#SalesTruth: Debunk the Myths. Apply Powerful Principles. Win More New Sales by Mike Weinberg

New Sales. Simplified by Mike Weinberg

Sales Management. Simplified by Mike Weinberg

Mike’s Blog

Connect with Mike on Facebook

Connect with Mike on LinkedIn

Follow Mike on Twitter

Follow Mike on Instagram

Mike’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Jul 30 2019

31mins

Play

148 The Empathy Edge - Meridith Elliott Powell

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Empathy, Relationships, Sales, Relationships, Business

Summary

There are two major benefits to listening -- really listening -- to your prospective customers and clients. We’ll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell shares an amazing story regarding how being laser-focused on the customer and truly empathetic created a sale for one sales person, while a lack of such had the exact opposite effect for his competitor. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The two-step process for understanding what your customer wants, needs, and desires.
  • What it means to “listen with the back of your neck.”
  • Two beautiful results of this type of listening.

Interview with Meridith Elliott Powell

You’ll discover:

  • A powerful story about a salesperson who showed amazing empathy to a doctor … and earned a six-figure sale as a result.
  • Why there has never been a time when empathy was more important than it is right now.
  • A story from Meridith’s days in the banking industry that illustrates why it’s critical to understand the customer and what they need.
  • Wisdom from Simon Sinek’s book Leaders Eat Last: “Trust is a biological reaction to the belief that someone has your best interests at heart.”
  • The real meaning of empathy: Sending the message “I heard you, I’m interested, I care.” 
  • The connection between empathy and successfully working with objections.
  • The power of asking open-ended questions: you remain in control of the conversation, you get a little time to breathe, and you show empathy.

Click to Tweet

  • Why is #empathy REALLY such a difference-maker when it comes to sales? Perhaps the best example ever is shared by @meridithpowell in this episode of The Go-Giver Podcast.
  • The great @meridithpowell shares a story about a sale … based totally on #empathy. It’s become one of Bob’s all-time favorites.
  • #Empathy in sales is a gamechanger! We want to be listened to. We want to be heard. @meridithpowell

Interview Links

MeridithElliottPowell.com  

Own It: Redefining Responsibility by Meridith Elliott Powell

Winning in The Trust & Value Economy by Meridith Elliott Powell

The Best Sales Book Ever: Cut Through The Obstacles and Send Sales Through The Roof by Meridith Elliott Powell

Meridith’s Books

Previous The Go-Giver Podcast Interview with Meridith

Meridith’s Online Courses

Meridith’s Blog

Meridith’s Speaking Page

Connect with Meridith on Facebook

Connect with Meridith on LinkedIn

Follow Meridith on Twitter

Follow Meridith on Instagram

Meridith’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Jul 23 2019

29mins

Play

147 Transformation - Mark Metry

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Transformation, Habits, Entrepreneurship, Business, Success

Summary

What comes to your mind when you think of transformation? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear the inspiring story of a very successful young man who overcame, transformed, and now through his very successful Humans 2.0 podcast, helps all of us do the same. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A great definition of the “transformation” as it applies to organizations.
  • Words of wisdom from Wallace D. Wattles’ 1910 classes The Science of Getting Rich.

Interview with Mark Metry

You’ll discover:

  • How Mark’s family immigrated from Egypt and settled in the Boston area.
  • Mark’s various entrepreneurial ventures, which began at age 7.
  • The story of Mark’s company, VU Dream, and how it helps virtual reality companies.
  • How Mark dealt with low self-esteem and tried running away from the responsibility of being his true self.
  • The role of meditation, healthy eating, journaling, and other positive habits on his amazing success.
  • The story behind Mark’s successful podcast and unique approach to his upcoming book.

Click to Tweet

  • What does "Transformation" mean to you? We discuss that very topic on this episode of The Go-Giver Podcast.
  • @markmetry shares his fascinating story of various #entrepreneurial ventures, which began at age 7.
  • Discover why @markmetry believes in the power of #habits to #transform your life.

Interview Links

MarkMetry.com

Feature Story on Mark in Forbes.com

Humans 2.0: Create Your Own Mindset by Mark Metry (not yet released)

Humans 2.0 Podcast

Hire Mark to Speak

Connect with Mark on LinkedIn

Follow Mark on Twitter

Follow Mark on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Jul 02 2019

30mins

Play

146 Friction-Less - Roger Dooley

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Friction, Business, Customers, Amazon, Trust

Summary

Have you ever tried to buy from a company … and couldn’t? We’ll look at that in our Thought of the Day. And in our interview segment, Roger Dooley will take that issue to a much, much deeper level and share wisdom based on his fantastic new book! That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A time when difficulty in the buying process … led to an unnecessary non-sale.
  • Why companies should be more concerned about serving their customers than serving their bureaucracy.

Interview with Roger Dooley

You’ll discover:

  • Roger’s approach of applying brain and behavioral science to real-world problems.
  • The definition of friction: “the unnecessary expenditure of effort to perform a task.”
  • Why friction has a much higher price than people realize.
  • That $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts.
  • Two examples of Amazon’s efforts to reduce friction.
  • The strategy of finding a part of your market that has difficulty doing business with your competitors, and attacking there first.
  • What inhibits innovation and why it almost always comes from outside an industry.
  • How CarMax made the process of buying a used car easier for the customer and why they can charge higher prices than their competitors.
  • When friction can be positive.
  • The relationship between trust and friction.

Click to Tweet

  • The more #friction you see, the more you will continue to see because your brain is attuned to it. @rogerdooley #business
  • When you can make things easier, people will pay more. #business #friction
  • What is the relationship between trust and #friction? @rogerdooley reveals the answer in this episode.

Interview Links

RogerDooley.com

NeuroscienceMarketing.com

Brainy Marketing (Roger’s Forbes Column)

FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley

Roger’s Podcast

Roger’s Blog

Hire Roger to Speak

Connect with Roger on Facebook

Connect with Roger on LinkedIn

Follow with Roger on Twitter

Follow with Roger on Instagram

Roger’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jun 25 2019

29mins

Play

145 Your Next Success - Joe Calloway

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Coaching, Success, Business, Relationships, Change

Summary 

When it comes to your career, have you ever wondered if it’s just too late to either up your game or shift gears completely? We’ll look at that in our Thought of the Day. And in our interview segment, Joe Calloway will answer both questions with a resounding NO, it’s not too late. AND he helps guide us to our next success.

Bob's Thought of the Day 

We’ll explore: 

  • Why one of the world’s top non-celebrity speakers is no longer speaking at conferences.
  • Two powerful examples of people who - later in their lives - either made a major business progression, or switched careers...and experienced great success.

Interview with Joe Calloway 

You’ll discover: 

  • The background behind Joe’s next success.
  • How to know if you are experiencing a “success plateau.”
  • Various reasons why one would want to make a big change
  • How the “comfort of the familiar” can get in the way and keep you stuck.
  • Why fear often prevents you from moving where you are to where you want to be.
  • The danger of getting stuck doing something you are good at.
  • Joe’s take regarding the oft-cited career advice, “follow your passion.”
  • The importance of looking at your career through both a business and a personal lens and finding the place where those two match up.
  • Joe’s personal motivation for always moving to the “next thing.”

Click to Tweet

  • Discover how to know if you are experiencing a “success plateau.” @joecalloway is our special guest in this powerful episode. #coaching
  • Something is going to put you out of #business. It can either be somebody else or it can be you. @joecalloway
  • Don’t get stuck doing something you’re good at (when it holds you back from doing more). @joecalloway #success

Interview Links

JoeCalloway.com

The Leadership Mindset: How Today’s Successful Business Leaders Think by Joe Calloway

Becoming A Category Of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition by Joe Calloway

Magnetic: The Art of Attracting Business by Joe Calloway

Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway

Connect with Joe on Facebook

Connect with Joe on LinkedIn

Follow Joe on Twitter

Joe’s YouTube channel

Resources

Article: 10 People Who Switched Careers after 50 and Thrived

The Go-Giver Influencers Facebook LIVE Show

Sell The Go-Giver Way Audio Program

GoGiverEntrepreneursAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 14 2019

29mins

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144 Limitless Possibilities - Laura Gassner Otting

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Calling, Success, Business, Purpose, Relationships

Summary

Success is best defined by what success means to YOU. That’s what we’ll explore in today’s interview with the author of a wonderful new book that takes a deep dive into how to accomplish exactly that type of success. The discussion is a little bit longer than normal, so rather than the usual thought of the day, let’s go right to this fascinating discussion with the equally fascinating Laura Gassner Otting.

Interview with Laura Gassner Otting

You’ll discover:

  • The issue of defining success through someone else’s terms.
  • The four areas of consonance: Calling, Connection, Contribution, Control.
  • Laura’s inspiring story of leaving her job and creating her own firm.
  • The danger of believing the “purpose fallacy.”
  • Why you are the only one who gets to define your purpose.
  • How running coach Rick Muhr aligned what he did with who he was.
  • Practical questions to help you define your calling.
  • Engaging stories about Tom Webster and Alison Levine.
  • Three powerful questions to help you become limitless.

Click to Tweet

  • The problem isn’t how we achieve #success but how we define success. @heylgo
  • Consonance = when what you do matches who you are. @heylgo #identity
  • Once I realized that I wasn’t part of the #solution, the only option left was that I was part of the problem. And I couldn’t live as part of the problem. @heylgo

Interview Links

LauraGassnerOtting.com

Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life by Laura Gassner Otting

Hire Laura to Speak

Connect with Laura on Facebook

Connect with Laura on LinkedIn

Follow Laura on Twitter

Follow Laura on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Sell The Go-Giver Way Audio Program

TheGoGiverEntrepreneursAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 07 2019

28mins

Play

143 Marketing Rebellion - Mark Schaefer

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Customers, Business, Emotions, Relationships, Marketing

Summary

A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today’s show.

Interview with Mark Schaefer

You’ll discover:

  • Mark’s gift for discovering trends in marketing.
  • The core ideas behind Mark’s new book Marketing Rebellion.
  • Why marketing is no longer about changing customers’ minds, but is more about coming alongside them and respecting them.
  • A powerful story about Ivory soap vs. local soap.
  • Why technology has become the enemy of great marketing.
  • Mark’s story of being “hugged by a brand”
  • The constant human truth: people want to be acknowledged and loved.
  • Why we must make the customer the hero of the story.

Click to Tweet

  • The practice of #marketing is the intersection of all things human. @markwschaefer
  • Deep down, we’ve always know that #business is about emotions and relationships. @markwschaefer
  • The best companies on earth don’t ‘own’ #customers. They own a space and help customers belong there. @markwschaefer

Interview Links

BusinessesGrow.com

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer

Get a free chapter of Marketing Rebellion

Mark’s Blog

Marketing Companion Podcast

Hire Mark to speak

Press Inquiries

Connect with Mark on LinkedIn

Follow Mark on Twitter

Follow Mark on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 16 2019

30mins

Play

142 Beyond The Referral - Bill Cates

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Referrals, Prospects, Sales, Relationships, Engagement

Summary

When it comes to obtaining referrals, there’s often something very important missing. We’ll look at that in our Thought of the Day. And in our interview segment, referral icon Bill Cates joins us with a powerful look into dramatically increasing the amount of high-quality referrals and introductions that you receive. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • An engaging story about a Realtor® who served her clients extremely well, yet never received a referral from them.
  • The importance of putting proper systems in place in order to create an environment for referrals to occur on a regular and predictable basis.

Interview with Bill Cates

You’ll discover:

  • Why there is a low correlation between client satisfaction and the giving of referrals.
  • That to create exponential growth you’ll need to be more proactive.
  • An overview of the perpetual revenue system: Engagement, Leverage, Connection.
  • The essence of being referrable: making a value connection and a human connection.
  • Bill’s powerful and effective “VIPS” process for asking for referrals.
  • The importance of the “Value Discussion.”
  • What it means to go “beyond the referral.”
  • Some of the language and questions to use in order to comfortably set the appointment.
  • Two types of research to go through before you get on the phone with a prospect (warm and cold research).
  • Behind-the-scenes stories of Bill’s adventures around the world.

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  • The #referral is not the ultimate benefit. The referral is the implied benefit. @Bill_Cates #sales
  • Setting and getting the appointment starts with the quality of the introduction you get. @Bill_Cates #referrals
  • On this episode, @Bill_Cates shares an overview of the perpetual #revenue system: Engagement, Leverage, Connection. #referrals

Interview Links

ReferralCoach.com  

Referral Coach Resources

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

TheCatesAcademy.com

Bill’s Blog

Hire Bill to Speak

Connect with Bill on Facebook

Connect with Bill on LinkedIn

Follow Bill on Twitter

Bill’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 09 2019

28mins

Play

141 Successful Selling Online - Kendrick Shope

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Sales, Benefits, Business, Features, Why

Summary

Selling is cool … if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
  • What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.

Interview with Kendrick Shope

You’ll discover:

  • Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
  • Kendrick’s mission to take the “yuckiness” out of selling.
  • The sales map: pain points + features = benefits.
  • The “five why” tool to benefits and how it can improve your sales process.
  • A brief look at the 5 Colors email and social media strategy.

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  • Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
  • The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
  • Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope

Interview Links

KendrickShope.com

FREE Sales School Mini-Term: How To Host A Discovery Call That Converts

Checklist: 10 Keys to Double Your Sales

FB LIVE Episode #21 Influential “Ick” Removal

FB LIVE Episode #33 Influential Online Sales

Authentic Selling Podcast

Connect with Kendrick on Facebook

Connect with Kendrick on LinkedIn

Connect with Kendrick on Twitter

Kendrick’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 02 2019

29mins

Play

140 Self-Care… at Work - Jeanette Bronée

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Health, Self-Care, Hydration, Culture, Food

Summary

Taking care of yourself will make you more valuable to everyone around you at work. We’ll look at that in our Thought of the Day. And in our interview segment, Jeanette Bronee shares her mission to make self-care an ongoing part of today’s business culture. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The health crisis, and the importance of committing to be healthy.
  • Why both our work and health suffer when we allow work to get in the way of health.
  • How being healthy can make you more valuable to your clients and/or to your employer.

Interview with Jeanette Bronée

You’ll discover: 

  • How and why Jeanette got started on her mission regarding business and self-care.
  • Why people tend to burn themselves out.
  • The role that a company’s leadership plays in developing a culture of self-care.
  • The (really!) surprising reason why so many people don’t hydrate at work.
  • The value of integrating all our human needs at work, including physical, emotional, mental, and social needs.
  • Jeanette’s experience as part of a U.N. panel.

Click to Tweet

  • A key #self-care question to ask yourself: “What do I need right now so that I can…? {feel more focused, or have more energy, etc.}” @jeanettebronee #health
  • We are strong when we are in touch with what we need mentally and emotionally to be at our best. @jeanettebronee #health
  • We don’t go to #work just to collect a paycheck. We go to work because we want to matter and contribute in the world. @jeanettebronee #health

Interview Links

JeanetteBronee.com

PathForLife.com

Online Health Program (both for individuals and as a company health benefit program)

EAT TO FEEL FULL and Nourish Yourself for Good  by Jeanette Bronée

Jeanette’s blog

Hire Jeanette to speak

Connect with Jeanette on Facebook

Connect with Jeanette on LinkedIn

Follow Jeanette on Twitter

Follow Jeanette on Instagram

Jeanette’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 26 2019

21mins

Play

139 Jaime Masters - Level Up Your Business Journey

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Business, Mastery, Owner, Systems, Team

Summary

Is discipline actually … freeing? We’ll look at that in our Thought of the Day. And in our interview segment, Jamie Masters brings some on-point thoughts and suggestions regarding being on top of the business you’re growing successfully. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • “Discipline is freedom.” It sounds “Orwellian”...but it’s not.
  • Two examples of business areas where discipline equals freedom: networking and giving a presentation.
  • How the discipline and good, positive habits we impose on ourselves today will allow us to act with a confidence and sense of freedom, born from that very discipline.

Interview with Jaime Masters

You’ll discover:

  • Why Jaime has her clients do a detailed time audit, and the surprising insights it brings.
  • The importance of designating an “operator” who pays attention to the details.
  • Why you should delegate but not abdicate.
  • What it means to “80/20” your systems so you aren’t making systems you never use.
  • How Jaime’s Ownerbox process uses systems and workflows to helps owners be better leaders and managers.

Click to Tweet

  • On this episode, learn the wisdom behind “delegate, don’t abdicate.” @Eventualmillion
  • It’s very lonely at the top as an #owner, and when we don’t look at something, nobody calls us out on it. @Eventualmillion
  • The more awareness, the easier it will be. @Eventualmillion #business

Interview Links

EventualMillionaire.com

Jaime’s resources mentioned on this episode

Eventual Millionaire Podcast

The Eventual Millionaire by Jaime Tardy

Connect with Jaime on Facebook

Connect with Jaime on LinkedIn

Follow Jaime on Twitter

Follow Jaime on Instagram

Jaime’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 19 2019

25mins

Play

iTunes Ratings

101 Ratings
Average Ratings
94
2
1
1
3

Engaging and smart show!

By Business Improv - Dec 30 2019
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Bob is a knowledgeable and insightful host and his equally capable guests are experts in their fields. Together they provide relatable, useable advice on a wide range of relevant topics.

Great

By RMW1 - Jun 11 2017
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Awesome info to apply the principles of the three books. Must listen