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The Go-Giver Podcast

Updated 6 days ago

Business
Education
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Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

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Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

iTunes Ratings

95 Ratings
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Profound Value

By Notafedemployee - May 13 2019
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I’ve listened to Bob’s podcast for over a year, I’ve read the go giver and shared the go giver with many people. I’m always shocked with the relevance and wisdom in Bob’s work. Thank you Mr. Burg

Great

By RMW1 - Jun 11 2017
Read more
Awesome info to apply the principles of the three books. Must listen

iTunes Ratings

95 Ratings
Average Ratings
88
2
1
1
3

Profound Value

By Notafedemployee - May 13 2019
Read more
I’ve listened to Bob’s podcast for over a year, I’ve read the go giver and shared the go giver with many people. I’m always shocked with the relevance and wisdom in Bob’s work. Thank you Mr. Burg

Great

By RMW1 - Jun 11 2017
Read more
Awesome info to apply the principles of the three books. Must listen

Listen to:

Cover image of The Go-Giver Podcast

The Go-Giver Podcast

Updated 6 days ago

Read more

Would you like your business — and your life — to be a lot more fun, a lot less stressful, and a lot more profitable? Do you want to sell more, lead better, be more influential, and live a life of significance? In this show, based around the Five Laws of Stratospheric Success from the international bestseller, “The Go-Giver”, you'll learn how to naturally create a life of joy and prosperity. Your host, Bob Burg, coauthor of “The Go-Giver” will share his insights and interview notables including today’s top entrepreneurs, business and thought leaders.

003 The Road to Authentic Excellence - Dondi Scumaci

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Excellence, Leadership, Influence, Interview with Dondi Scumaci

In this episode, Bob looks at the importance of bringing excellence to everything we do. He then interviews international keynote speaker and leadership & influence authority, Dondi Scumaci. The very embodiment of excellence, she shares some fantastic insights — and an inspiring story — on this topic.

Show links:

http://dondiscumaci.com/

https://www.facebook.com/DondiScumaciDSI

https://twitter.com/dondiscumaci

www.GoGiverSpeaker.com

www.TheGoGiver.com

www.TheSalesBlog.com

bob@burg.com

www.TheGoGiver.com/reviews

Mar 03 2016

21mins

Play

004 The Power of Consistency - Joe Calloway

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Consistency, Excellence, Brand Builder, Interview with Joe Calloway

Summary

In this episode, we consider the importance of consistency from cave-person days to our present day. How does consistency frame the way we see others and how they see us? Bob shares his thoughts on this critical topic. Then in our interview segment, we’ll hear from successful entrepreneur and performance expert Joe Calloway, a man who holds consistency as a core value of any high-performing business or successful individual. We’ll find out why. Powerful lessons from Joe!

Bob's Thought of the Day

· Consistency is a large part of the success of any franchise (perhaps even more important than quality).

· Dr. Robert Cialdini, in his book Influence: Science and Practice, says that we desire consistency in others, but also have a need to appear (and be) consistent ourselves.

· The more consistent you are, the more you’ll be liked and trusted.

· When you combine consistency with excellence, you communicate exceptional value.

Interview with Joe Calloway

· Why Joe is rarely impressed by “WOW! experiences"

· The importance of the “three things” in upping your performance

· Consistency of performance is your brand builder

Links

JoeCalloway.com

Magnetic: The Art of Attracting Business by Joe CallowayInfluence: Science and Practice by Robert Cialdini

www.GoGiverSpeaker.com

www.TheGoGiver.com

bob@burg.com

www.TheGoGiver.com/reviews

Mar 08 2016

16mins

Play

133 Cognitive Dissonance

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Cognitive Dissonance, Thinking, Relationships, Human Nature, Emotions

Summary

In today’s episode, we’ll look at an element of human nature to which we all fall victim from time-to-time, and just as importantly, how to successfully navigate it and manage it both for our success and the success of others. There is no interview today—just li’l ol’ me. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • A closer look at the two parts of the term “cognitive dissonance.”
  • Three ways we can respond when we hold someone in high esteem and then learn something about them which turned out to be true, which was totally contrary to what you held to be true.
  • Why we need to be able to control and master our emotions and ego.
  • The best way to help others who are experiencing cognitive dissonance.
  • An exercise to help you become more aware of any cognitive dissonance you may be experiencing.
  • Why facts don’t persuade; people do.
  • The importance of becoming aware of cognitive dissonance and taking the correct steps to mitigate it and become effective despite it.

Click to Tweet

  • On The Go-Giver Podcast, learn why “Cognitive Dissonance” is so destructive to our ability to make good decisions…and how to overcome it.
  • When faced with cognitive dissonance, there are only three possible choices (just one is positive). Which will you make? ~from The Go-Giver Podcast.
  • On The Go-Giver Podcast, learn an exercise to help you become more aware that you are suffering from cognitive dissonance.

Resources

“What is Cognitive Dissonance?” by Kendra Cherry in “Very Well Mind”

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jan 08 2019

15mins

Play

122 Overcome Anger

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Anger, Gratitude, Emotions, Self-Control, Relationships

Summary

Plainly and simply, anger is one of the most destructive character traits there is. We’ll look at that in our Thought of the Day. In the second segment, we’ll look at a very effective method of overcoming it once and for all. I thank you for joining us.

Bob's Thought of the Day

We’ll explore:

  • The importance of being the master of your emotions--not their servant.
  • Practical steps to dealing with the anger that has you in its control.
  • Why ignoring your weaknesses and just focusing only on your strengths is not always good advice.
  • How to retrain your brain to go from negatively reacting in anger to responding positively and constructively.
  • A mental game you can play that will increase your motivation to release anger and move right into calm and self-control.

Segment #2

You’ll discover:

  • How to use a version of Ben’s Franklin’s self-improvement system to overcome anger issues in your life.
  • The positive results that come when you move from being an angry person to one who looks at life with a lot more gratitude and joy.
  • That you cannot feel angry and grateful at the same time.

Click to Tweet

  • Your #emotions should be working for you, not you working for them. ~ @BobBurg on The Go-Giver Podcast
  • Discover how to use a version of Ben’s Franklin’s self-improvement system to overcome #anger issues in your life. ~ @BobBurg on The Go-Giver Podcast
  • We decide whether we're going to live in #gratitude or live in #anger. ~ @BobBurg on The Go-Giver Podcast

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Aug 21 2018

20mins

Play

119 Creating Your Prosperity - Randy Gage

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Prosperity, Dreams, Business, Truth, Responsibility

Summary

Embracing truth is always the best place to begin. We’ll look at that in our Thought of the Day. And in our interview segment, Randy Gage is back with some hard-hitting advice on taking responsibility for your prosperity. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Success begins with an understanding of what IS rather than what we’d like it to be.
  • Once we understand what IS we can take steps to improve upon it.
  • An example of this principle from the world of flight.
  • The difference between truth and belief.

Interview with Randy Gage

You’ll discover:

  • The value of doing your own critical thinking.
  • The relationship between critical thinking and prosperity.
  • Why it is important to accept that life is unfair, and why you should not allow those difficulties to turn you into someone you are not.
  • Why you must take personal responsibility and stop playing the victim.
  • The importance of operating from a premise of reality rather than delusion.
  • The “testing system” the Universe has instituted to see who is really serious about their dreams--and who is just a poser.

Click to Tweet

  • From right thinking to correct action, learn from @Randy_Gage what it truly takes to become wildly prosperous on this episode of The Go-Giver #Podcast.
  • You have to become “the #thinker of the thought.” ~ @Randy_Gage
  • The Universe instituted the testing system to test who is really serious about their #dreams--and who is just a poser. ~ @Randy_Gage

Interview Links

RandyGage.comRisky is the New Safe by Randy GageMad Genius by Randy GageThe Prosperity Series booklets by Randy GageRandy Gage’s Success & Prosperity BlogThe Power Prosperity PodcastBook Randy to SpeakConnect with Randy on Facebook

Connect with Randy on LinkedIn

Connect with Randy on Google+

Follow Randy on Instagram

Follow Randy on Twitter

Randy’s https://www.youtube.com/user/randygageProsperity TV YouTube channelUpcoming Event: TRIBAL

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jul 10 2018

29mins

Play

140 Self-Care… at Work - Jeanette Bronée

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Health, Self-Care, Hydration, Culture, Food

Summary

Taking care of yourself will make you more valuable to everyone around you at work. We’ll look at that in our Thought of the Day. And in our interview segment, Jeanette Bronee shares her mission to make self-care an ongoing part of today’s business culture. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The health crisis, and the importance of committing to be healthy.
  • Why both our work and health suffer when we allow work to get in the way of health.
  • How being healthy can make you more valuable to your clients and/or to your employer.

Interview with Jeanette Bronée

You’ll discover: 

  • How and why Jeanette got started on her mission regarding business and self-care.
  • Why people tend to burn themselves out.
  • The role that a company’s leadership plays in developing a culture of self-care.
  • The (really!) surprising reason why so many people don’t hydrate at work.
  • The value of integrating all our human needs at work, including physical, emotional, mental, and social needs.
  • Jeanette’s experience as part of a U.N. panel.

Click to Tweet

  • A key #self-care question to ask yourself: “What do I need right now so that I can…? {feel more focused, or have more energy, etc.}” @jeanettebronee #health
  • We are strong when we are in touch with what we need mentally and emotionally to be at our best. @jeanettebronee #health
  • We don’t go to #work just to collect a paycheck. We go to work because we want to matter and contribute in the world. @jeanettebronee #health

Interview Links

JeanetteBronee.com

PathForLife.com

Online Health Program (both for individuals and as a company health benefit program)

EAT TO FEEL FULL and Nourish Yourself for Good  by Jeanette Bronée

Jeanette’s blog

Hire Jeanette to speak

Connect with Jeanette on Facebook

Connect with Jeanette on LinkedIn

Follow Jeanette on Twitter

Follow Jeanette on Instagram

Jeanette’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 26 2019

21mins

Play

005 The Power of Failure - Fran Tarkenton

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Failure, Success, Persistence, Innovation, Attitude

Summary

How do you see failure? When you fail, as well all do, do you identify yourself as the failure or do you see yourself as a winner who learned a valuable lesson? Bob shares a few words of wisdom on this important topic. Later in the interview segment, we’ll be joined by the great Hall-of-Fame quarterback and Hall-of-Fame entrepreneur, Fran Tarkenton. He will help us understand how we can utilize the power of failure in order to become much more successful than we ever could without it. That and more on today’s show!

Bob's Thought of the Day

  • Persistence in the aftermath of failure is absolutely key to obtaining any kind of significant success in this world.
  • If you want inspiration to keep going in the midst of failure, look no further than inventors such as Thomas Edison and the Wright brothers, business leaders such as Walt Disney and Colonel Sanders, and authors Agatha Christie and Mark Victor Hansen & Jack Canfield.
  • The harder you fall, the higher you’ll bounce. Be proud of your blackened eye.
  • The key is to learn from our failures and build upon our successes.

Interview with Fran Tarkenton

  • Failure is not evil. The only way to succeed is to fail. The essence of success is that you have to do something.
  • You’re a potential winner if you fail. If you don’t fail, you don’t have a shot.
  • Fail intelligently. Don’t let a positive attitude get in the way of doing your homework.
  • Reality asserts itself. You can’t move forward unless you see the signs that something isn’t working.

Links

Tarkenton.com

The Power of Failure: Succeeding in the Age of Innovation

GoGiverSpeaker.com

TheGoGiver.com

TheGoGiver.com/reviews

bob@burg.com

Mar 09 2016

20mins

Play

054 No Complaining! - Jon Gordon

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Business, Attitude, Solutions, Relationships, Leadership

Summary

Complaining: What a wonderful habit … to rid ourselves of. We’ll look at that in our Thought of the Day. And in our interview segment, the amazingly talented entrepreneur, storyteller, and multi-bestselling author, Jon Gordon will share some great tips on overcoming the complaining habit both individually and within the business culture. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • How complaining negatively affects the person doing the complaining, as well as the people around them.
  • Why looking for a solution is much better than complaining.
  • The effects of complaining on your brain.
  • How to become the person others are seeking, instead of the one they are avoiding.

Interview with Jon Gordon

You’ll discover:

  • How “energy vampires” can destroy your company.
  • Why it’s better to focus on the solution instead of complaining about the problem.
  • The link between complaining and feeling powerless.
  • How to know when to surrender, and focus on controlling only what you can control.
  • Why you can’t lead and complain at the same time.
  • How love is the key to overcoming fear, whether you’re an athlete, business leader, educator, or any other type of leader.

Click to Tweet

  • Is complaining destroying your company culture? @JonGordon11 shows how to change the culture and focus on solutions. #culture
  • Learn why you can’t lead and complain at the same time. @JonGordon11 #leadership
  • Love is the key to overcoming fear. @JonGordon11 #love

Interview Links

JonGordon.com

The No Complaining Rule by Jon Gordon

The Carpenter by Jon Gordon

The Energy Bus by Jon Gordon

You Win in the Locker Room First by Jon Gordon

All of Jon’s books: JonGordon.com/books

Jon’s blog: JonGordon.com/blog

Follow Jon on Twitter

Resources

Eloqui Tip of the Week e-newsletterSell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Feb 07 2017

20mins

Play

014 People Smarts - Dave Kerpen

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Relationships, People Skills, Success, Encouragement, Trust

Summary

People skills are so often the differentiator between the talented person who is reasonably successful, and the incredibly successful person who creates buy-­in and commitment from everyone around them. Fortunately, these people skills can be learned, although they must ultimately come from the heart. We’ll discuss that in our Thought of the Day. Then in our interview segment, we’ll be joined by star entrepreneur and bestselling author Dave Kerpen, whose newest book just happens to be titled The Art of People. That and more on today’s show.

Bob's Thought of the Day

  • Success in both business and life is based on roughly 15% technical skill and 85% people skills. (Dale Carnegie mentioned this in his classic How to Win Friends and Influence People.)
  • Technical skills and talent are vital, but will only get you so far. Often, those with great talent and poor people skills are working for those with adequate talent and great people skills.
  • Whether this is “fair” or not, it’s a principle that has stood the test of time. And like any natural law, you can embrace it or you can deny it. What you cannot do is alter it. The person who goes the furthest is the one who can not only get along with others, but also become someone whom others like and trust. And who can consistently create buy-in for their ideas.
  • As a young man, Benjamin Franklin understood that the best way to achieve success was not by being sharp and sarcastic, and making others wrong. He grasped that he would be much more effective as a result of improving his people skills. This self­ improvement process was detailed both in Franklin’s autobiography, and Walter Isaacson’s biography, Benjamin Franklin.
  • You can have every positive success attribute working for you, but if you can’t work and play well with others, and relate to them in a way that can positively influence their thoughts and actions, you will severely limit your success.
  • On the other hand, if you can conduct yourself in a way that makes others feel good about themselves, and about you, then you’re in a position to make a positive difference in their lives.
  • It’s true that there are those who have achieved great financial success despite a lack of people skills. Yet many of these people have personal relationships that are a mess.
  • The single greatest people skill is a highly developed and authentic interest in the other person.

Interview with Dave Kerpen

  • Trust is everything in business. You can’t do business with people you can’t trust. There is a time and a place for negotiation, but when it errs on the side of dishonesty, it’s very difficult to restore that trust.
  • It’s important to pay attention to the people around you. If they are “bluffing,” they will show it through their gestures, speeding up their speech, and other clues. Dave goes into much more detail about this in his book The Art of People.
  • Be distinctive, unique, and creative!
  • Dave shares a compelling story about how he landed the Burger King account when he worked for Disney Radio as a young man. We all know the value of persistence, but it’s hard to put it into practice.
  • Dave shares key insights about mirror neurons. At the cellular level, we respond to the mood of the person speaking to us. If that person is in a good mood, we pick up that energy. The opposite is true as well. People’s moods are literally contagious.
  • We have to get in a good mood to be effective, persuasive, and inspiring. To get yourself in a good mood, practice gratitude and acts of kindness. Those are the most powerful drugs on the planet. Dave shares an example of holding open the door for a few people, a simple gesture than can impact both yourself and others.
  • What works best, criticism or encouragement? Encouragement and praise work, but criticism doesn’t. When you see behavior in others that needs to be corrected, coach them privately rather than criticize them publicly. Criticism can have a negative long-term impact.

Interview Links

The Art of People by Dave Kerpen

ArtofPeoplebook.com

Likeable Social Media by Dave Kerpen

LikeableLocal.com

ExecutiveSpeakingSuccess.com

Resources

How to Win Friends and Influence People by Dale Carnegie

The Autobiography of Benjamin Franklin (online version)

Benjamin Franklin: A Life by Walter Isaacson

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 19 2016

23mins

Play

009 The Importance of Influence - Dan Rockwell

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Influence, Relationships, Leadership, Success, Service 

Summary

Why is influence so important to have? And what does it really mean? Is it good? Bad? What is its essence? We’ll discuss that in our Thought of the Day. And later, in today’s interview, we’ll chat with Dan Rockwell, a master of influence who truly understands what influence is … and is not about. That and more on today’s show. 

Bob's Thought of the Day 

  • The essence of influence is pull--a genuine type of power that is the opposite of force. Force is control, manipulation, intimidation, and compliance. Compliance is a function of positional authority.
  • The opposite of compliance is commitment, which comes from influencers asking themselves, “How does what I’m asking this person to do align with their goals, needs, wants, and desires?”
  • Bob’s friend and mentor, Dondi Scumaci, expressed it this way: “Compliance will never take you where commitment can go.”
  • Great leadership is never about the leader, great influence is never about the influencer, and great salesmanship is never about the salesperson--it’s about everyone whose lives you touch. 

Interview with Dan Rockwell

  • Good leaders know that it’s not about them. It’s about serving those they lead and bringing out their best.
  • There is no dichotomy between caring for others and pursuing success in your business. In fact, there is a cause and effect relationship.
  • If you can’t have a tough conversation with someone, you don’t care enough about that person. You must be interested in others’ success as much as your own.

 Interview Links 

Leadership Freak Blog

@LeadershipFreak

Leadership Coffee Shop (Facebook)

dan@leadershipfreak.com

Resources

Certified Go-Giver Speaker Program

TheGoGiver.com

How to Post a Review

bob@burg.com

Mar 17 2016

18mins

Play

143 Marketing Rebellion - Mark Schaefer

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Customers, Business, Emotions, Relationships, Marketing

Summary

A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today’s show.

Interview with Mark Schaefer

You’ll discover:

  • Mark’s gift for discovering trends in marketing.
  • The core ideas behind Mark’s new book Marketing Rebellion.
  • Why marketing is no longer about changing customers’ minds, but is more about coming alongside them and respecting them.
  • A powerful story about Ivory soap vs. local soap.
  • Why technology has become the enemy of great marketing.
  • Mark’s story of being “hugged by a brand”
  • The constant human truth: people want to be acknowledged and loved.
  • Why we must make the customer the hero of the story.

Click to Tweet

  • The practice of #marketing is the intersection of all things human. @markwschaefer
  • Deep down, we’ve always know that #business is about emotions and relationships. @markwschaefer
  • The best companies on earth don’t ‘own’ #customers. They own a space and help customers belong there. @markwschaefer

Interview Links

BusinessesGrow.com

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer

Get a free chapter of Marketing Rebellion

Mark’s Blog

Marketing Companion Podcast

Hire Mark to speak

Press Inquiries

Connect with Mark on LinkedIn

Follow Mark on Twitter

Follow Mark on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 16 2019

30mins

Play

015 Branding through Fascination - Sally Hogshead

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Brands, Fascination, Marketing, Charisma,
Power

Summary

What makes a person charismatic? Is it natural
presence? Is it learned? Is it different for different people? What
does “charismatic” even mean? We’ll discuss that in our Thought of
the Day. Later in our interview segment, we’ll visit with Sally
Hogshead, one of the most “fascinatingly” charismatic people I know
… not to mention, a woman who can teach us how to be the same. That
and more on today’s show.

Bob's Thought of the Day

  • We’ve all experienced being in the
    presence of a charismatic person. When he or she walks into a room,
    all eyes seem to turn on them because they radiate an energy that
    attracts everyone toward them. It has nothing to do with wealth,
    appearance, or fame; rather, there’s just “something” about
    them.
  • One way to define “charisma” is
    this: “a spiritual power or personal quality that gives an
    individual influence or authority over large numbers of people.”
    Some examples of this type of person include Dr. Martin Luther
    King, Jr., John F. Kennedy, and Jacqueline Kennedy.
  • Why are some seemingly ordinary
    people so charismatic? The reason is that they have very powerfully
    tapped into a core part of their being in such a way that is almost
    broadcasts to the world that they’re on a mission you want to know
    about. They are a force of nature.
  • These people bring to the table an
    energy that comes from their soul, their heart, what they’ve done,
    what they are now doing, and what they’re willing to do. In other
    words, they are in complete alignment with who they really
    are.
  • Charisma is closely aligned with
    your authentic nature. So how do you tap into that? Authentic isn’t
    something you need to become … it’s already at your core. You
    simply have to embrace what’s already there. It might even mean
    chipping away at your outer layers, just as Michelangelo chipped
    away everything in the big block of marble that “wasn’t
    David.”
  • What are your strengths, and how
    can you leverage and lead with them to become more influential,
    charismatic … and fascinating?

Interview with Sally Hogshead

  • The word “fascinate” comes from the
    Latin fascinare, which meant “to bewitch or hold captive so the listener is
    powerless to resist.” The concept of fascination appears in the
    history of many ancient cultures.
  • Sally identifies seven languages of
    fascination, and she addresses several of these in the interview.
    (You can take any message from an advertisement to a political
    speech and put them in one of the seven categories.) She mentions a
    few of the categories: innovation (showing a new way of thinking),
    trust (this is used by financial institutions), and power (used by
    companies such as Google).
  • When someone is fascinated, as far
    as it appears to someone looking at brain activity, it looks the
    same as when you’re falling in love.
  • You don’t necessarily need an
    advertising agency. The most important thing to know about your
    brand is what makes it different.
  • The resources section contains a
    link to the brand fascination assessment, which will give you the
    marketing strategy that an ad agency would normally give. This is
    the process used by an ad agency, but distilled down to an
    hour.
  • You must have certain qualities
    within your personality and business brand that make people
    remember you and talk about you. Sally gives the example of a
    unique business card she uses that costs $2.
  • The winners are the ones who have
    the most memorable message, not necessarily the biggest budget. You
    need to find a few details that allow you to stand out, be heard,
    and be remembered. You have to overdeliver in one specific way so
    people can use it as a way to remember and describe
    you.

Resources

HowToFascinate.com

Fascinate: How to Make Your Brand Impossible
to Resist
by Sally
Hogshead

BrandFascination.com/Book

BrandFascination.com (Brand
Fascination Profile)

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How
to Post a Review

Apr 26 2016

23mins

Play

059 The Little Things

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Perspective, Wisdom, Little Things, Choices, Relationships

Summary

It’s often said that it’s the little things … that make the big differences. We’ll look at that in our Thought of the Day. And in our interview segment we’ll take this topic much deeper as we hear from the great Andy Andrews why we really should … sweat the small stuff. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • One of the most powerful principles of human nature: “How you do anything is how you do everything.”
  • A powerful lesson one of my greatest heroes, Booker T. Washington, learned from his employer, Mrs. Ruffner--a lesson that led him to a leadership position at Tuskegee Institute in Alabama, founded for the higher education of African-Americans.
  • How little things like “sweeping floors with excellence” can have far-reaching effects.

Interview with Andy Andrews

You’ll discover:

  • That sometimes conventional wisdom is not only not conventional, it’s not the truth.
  • How Leonardo da Vinci created one of the world’s greatest masterpieces by focusing on small brushstrokes.
  • Why perspective is not how you see something … it’s how you choose to see it.
  • How to determine your choices based on your will instead of your emotions.
  • Why choosing to be offended means giving up your power.
  • The power of asking “When” instead of “Why.”
  • How a half nickel changed one boy’s life.

Click to Tweet

  • Perspective is not how you see something … it’s how you choose to see it. @andyandrews #perspective
  • Sometimes conventional wisdom is not only not conventional, it’s not the truth. @andyandrews #perspective
  • Learn how a fistful of nails turn Napoleon’s victory at Waterloo into a crushing defeat. @andyandrews #littlethings

Interview Links

The Little Things: Why You Really SHOULD Sweat the Small Stuff by Andy Andrews

The Traveler’s Gift by Andy Andrews

The Noticer by Andy Andrews

Follow Andy on Twitter

Podcast: In the Loop with Andy Andrews

Connect with Andy on Facebook

Resources

Secrets of the Millionaire Mind by T. Harv Eker

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 14 2017

26mins

Play

130 Listen Analytically & Don’t Be Fooled - Dianna Booher

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Communication, Listening, Relationships, Business, Persuasion

Summary

Don’t allow yourself to make decisions out of another person’s frame. We’ll look at that in our Thought of the Day. And in our interview segment, award-winning author and master communicator Dianna Booher shares how to listen analytically to persuasive appeals … and NOT be tricked. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The value of setting a frame of kindness, cooperation, win/win, and benevolence.
  • An example of a presenter setting a frame that was questionable.
  • A key principle: when someone states something as fact, and in such a way that you suddenly feel compelled to believe it, consider whether or not they might have an agenda.

Interview with Dianna Booher

You’ll discover: 

  • Why all our relationships in life are based on our conversations, stacked end to end.
  • Why it is harder to tell when advertisers are not being truthful with us today.
  • The difference between listening empathetically and listening analytically.
  • Examples of “word tarnishing” and labels that stick.
  • The importance of listening to the other side of an issue or argument.

Fundamentals You Can Apply in Order to Think Analytically and Productively.

 #1 Overcome your OWN personal biases in order to gather some insight

#2 Beware the Bandwagon

#3 All-or-Nothing

#4 The Generalization

#5 Like One, Like ‘Em All

#6 Word Tarnishing

#7 Card Stacking

#8 Evangelism

Click to Tweet

  • #Communication is the basic business act. @DiannaBooher
  • Anytime you see people making broad generalizations, you know there is something faulty there in their #reasoning. @DiannaBooher #communication
  • Only when you hear both sides, are you going to be able to reason and come to a #logical conclusion. @DiannaBooher #communication

Interview Links

BooherResearch.com

Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done by Dianna BooherWhat MORE Can I Say? Why Communication Fails and What to Do About It by Dianna BooherCreating Personal Presence: Look, Talk, Think, and Act Like a Leader by Dianna BooherCommunicate With Confidence: How to Say It Right the First Time and Every Time by Dianna BooherSpeak With Confidence: Power Presentations That Inform, Inspire, and Persuade by Dianna BooherBooher’s Rules of Business Grammar: The 101 Most Common Errors and How to Correct Them by Dianna BooherHow to Listen Analytically to Persuasive Appeals –And Not Be Tricked! by Dianna BooherDianna’s blog

Dianna’s speaking programs

Connect with Dianna on LinkedIn

Connect with Dianna on Facebook

Follow Dianna on Twitter

Follow Dianna on Instagram

Dianna’s YouTube channelResources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Dec 04 2018

30mins

Play

144 Limitless Possibilities - Laura Gassner Otting

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Calling, Success, Business, Purpose, Relationships

Summary

Success is best defined by what success means to YOU. That’s what we’ll explore in today’s interview with the author of a wonderful new book that takes a deep dive into how to accomplish exactly that type of success. The discussion is a little bit longer than normal, so rather than the usual thought of the day, let’s go right to this fascinating discussion with the equally fascinating Laura Gassner Otting.

Interview with Laura Gassner Otting

You’ll discover:

  • The issue of defining success through someone else’s terms.
  • The four areas of consonance: Calling, Connection, Contribution, Control.
  • Laura’s inspiring story of leaving her job and creating her own firm.
  • The danger of believing the “purpose fallacy.”
  • Why you are the only one who gets to define your purpose.
  • How running coach Rick Muhr aligned what he did with who he was.
  • Practical questions to help you define your calling.
  • Engaging stories about Tom Webster and Alison Levine.
  • Three powerful questions to help you become limitless.

Click to Tweet

  • The problem isn’t how we achieve #success but how we define success. @heylgo
  • Consonance = when what you do matches who you are. @heylgo #identity
  • Once I realized that I wasn’t part of the #solution, the only option left was that I was part of the problem. And I couldn’t live as part of the problem. @heylgo

Interview Links

LauraGassnerOtting.com

Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life by Laura Gassner Otting

Hire Laura to Speak

Connect with Laura on Facebook

Connect with Laura on LinkedIn

Follow Laura on Twitter

Follow Laura on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Sell The Go-Giver Way Audio Program

TheGoGiverEntrepreneursAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 07 2019

28mins

Play

076 Magic Words - Phil Jones

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Communication, Relationships, Influence, Sales, Decisions

Summary

Is what we THINK we know about communication really true? We’ll look at that in our Thought of the Day. And in our interview segment, Phil Jones will help us be a lot more influential with the words we use. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • A famous case study on communication that has been taken out of context
  • The correct origin of the 7-38-55 ratio, and why it does NOT apply to normal communications.
  • Why words count for much more than 7% of our communication.

Interview with Phil Jones

You’ll discover:

  • The biggest difference between highly successful people and everyone else.
  • How to create an environment for a non-threatening conversation.
  • The value of asking someone if they are “open-minded.”
  • The background of the term “motivation” and how it relates to human decision-making.
  • How to use “just imagine” as the grown-up version of “once upon a time.”
  • Why we look for safety in numbers when it comes to decision-making.
  • A gentle but powerful way to help your customer comfortably move to the next step.

Click to Tweet

  • Discover how to create a rejection-free approach to conversation that increases a listener’s comfort. @PhilMJonesUK #communication
  • On this episode, @PhilMJonesUK shows you the magic words for #influence and impact. #communication
  • People make #decisions based on what feels right first. @PhilMJonesUK

Interview Links

PhilMJones.com

Exactly What To Say: The Magic Words for Influence and Impact by Phil JonesTips for Smarter Selling BlogConnect with Phil on Facebook

Connect with Phil on LinkedIn

Follow Phil on Twitter

Resources

This Just In: Words Matter by John David Mann

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jul 25 2017

24mins

Play

058 Gentle Persuasion

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Persuasion, Relationships, Emotions, Leadership, Ego

Summary

When it comes to persuasion, sometimes the most effective way is exactly opposite of what we might think. We’ll look at that in our Thought of the Day. And in our second segment, we’ll continue to look at persuasion and see how, when done correctly, it’s always about honoring the other person. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • The difference between persuasion and manipulation (although they are related).
  • The two conditions that must take place for true persuasion to happen.
  • How Benjamin Franklin used persuasion to go against conventional wisdom and make a friend out of an enemy.

Segment #2

You’ll discover:

  • Bob’s account of using principles of persuasion while going through customs at Toronto International Airport.
  • The importance of controlling your emotions in a tense situation.
  • Why a bruised ego causes people to act in ways that are not in accordance with their personality.
  • How to use the principle of thanking someone in advance for what you want them to do.

Click to Tweet

  • What is the difference between #persuasion and manipulation? Find out on this week’s episode.
  • Learn how Benjamin Franklin used persuasion to make a friend out of an enemy. #persuasion
  • Authentic #persuasion happens when 1) everyone wins, and 2) everyone feels good about the transaction.

Resources

Adversaries Into Allies by Bob BurgSell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 07 2017

16mins

Play

036 Emotional Intelligence and Leadership - Steve Gutzler

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Emotional Intelligence, Leadership, Relationships, Business, Emotions

Summary

As human beings, our emotions drive our decisions all too often. The question is, can we logically do anything about it? We’ll look at that question in our Thought of the Day. And in our interview segment, we learn from Steve Gutzler, an expert on Emotional Intelligence as it pertains to Leadership. We’ll discuss why those two concepts--emotional intelligence and Leadership--are absolutely intertwined. That and more on today’s show.

Bob's Thought of the Day

You’ll discover:

  • A key principle from Dale Carnegie’s classic book How to Win Friends and Influence People.
  • Why becoming aware of your emotions is vital to gaining control over them.
  • The value of making your emotions your servant rather than your master.

Interview with Steve Gutzler

You’ll discover:

  • How Steve defines emotional intelligence, and why it’s critical to your success as a leader.
  • Why high-performing leaders are able to tune in to an empathetic level of relating with others.
  • The importance of navigating the 17% of time (on average) that you are not in control of your emotions, and why that 17% determines your reputation and leadership.
  • Why you must disengage in order to re-engage when emotions are running high.
  • Why it’s best to schedule emotional conversations at the beginning of the day.
  • The two keys to improving your emotional intelligence.

Click to Tweet

  • Discover how emotional intelligence can take your leadership to the next level. @stevegutzler
  • When emotions are high, disengage to you can re-engage from a position of strength. @stevegutzler
  • When you lose control of yourself, you lose your options. @stevegutzler
  • Discover the two keys to emotional intelligence. @stevegutzler
  • When you lose control of yourself, you lose your options. @stevegutzler

Interview Links

SteveGutzler.com

Emotional Intelligence for Personal Leadership by Steve Gutzler (free ebook)

The Two Minute Drill by Steve Gutzler

Follow Steve Gutzler on Twitter

Connect with Steve Gutzler on Facebook

Resources

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Sep 20 2016

22mins

Play

151 More Humor – Better Work - Drew Tarvin

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Humor, Work, Business, Relationships, Leadership

Summary

Is humor in the workplace really that important? And if so, what if you’re just not that funny? Or is humor really about necessarily … being funny? And can it be learned? That and more on today’s show.

Interview with Drew Travin

You’ll discover:

  • Why humor at work isn’t just a good idea...but is actually essential.
  • Drew’s recognition that being effective was more important than being efficient. 
  • The benefits of using humor at work.
  • The #1 reason people don’t use humor at work.
  • The essence of inappropriate humor.
  • Examples of people whose leadership ability improved once they understood and implemented humor with their team.

3 parts of the skill of humor:

  1. Sense of humor: Can you experience humor?
  2. Ability to humor: Can you create humor?
  3. Agency with humor: Can you apply humor?

Click to Tweet

  • Learn from the great @drewtarvin “The Skill of Humor” and why it’s so important to a healthy and productive workplace on this episode of The Go-Giver Podcast.
  • Tweet: A sense of humor is something everyone has. The ability to humor is something anyone can learn.~ @drewtarvin on this episode of The Go-Giver Podcast.
  • Tweet: Is humor in that workplace really that important? Only if you want to be much more productive, and more profitable. Wonderful wisdom from “Humor Engineer” @drewtarvin on this episode of The Go-Giver Podcast.

Interview Links

HumorThatWorks.com

Humor That Works: The Missing Skill for Success and Happiness at Work by Andrew Tarvin

Drew’s TEDx Talk: “The Skill of Humor”

Hire Drew to Speak

Connect with Drew on Facebook

Connect with Drew on LinkedIn

Follow Drew on Twitter

Follow Drew on Instagram

Drew’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Aug 27 2019

28mins

Play

083 The Sensational Life - Duane Cummings

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Sales, Success, Character, Serving, Leadership

Summary

Success, it’s often said, begins on the inside. Then it works its way outward where it eventually manifests. We’ll look at that in our Thought of the Day. And in our interview segment, we look at this from the point of view of a man who absolutely changed himself from the inside out. He’ll share terrific wisdom in this regard from his fantastic book. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The importance of a key quote from the great success philosopher Jim Rohn: “Become a millionaire, not for the million dollars, but for what it will make of you to achieve it.”
  • A universal law of life: We grow on the inside first, and that growth then manifests itself on the outside via the actual, tangible results.
  • Why the “how-to” aspect of sales will only get you partway to the magnificent success you have the ability to attain.
  • Why integrity and character are so vital for long-term, sustainable success.

Interview with Duane Cummings

You’ll discover:

  • Duane’s story of becoming the CEO of Leadercast.
  • How Duane’s real-life experience of being fired was the basis for the story in the book.
  • Why you should be honest not only with others, but with yourself.
  • Why you need to understand your own beliefs before you can begin to change them.
  • Why it's important to look past a person’s appearance and get to know their story.
  • How to develop the character traits of a sensational sales person.
  • The first step to make your dreams a reality.
  • Duane’s plan for a 7-book series tracing the arc of his life.

Click to Tweet

  • What have you done today that moved you closer to your #vision? @DuaneDCummings
  • If you make yourself valuable to others, your place in the market is virtually assured. @DuaneDCummings #sales
  • The harder I try to give myself away, the more I get filled up. @DuaneDCummings #sales

Interview Links

DuaneCummings.comLeaderCast.com

The Sensational Salesman by Duane Cummings

Book Duane to SpeakDuane’s Blog

Follow Duane on Twitter

Follow Duane on Instagram

Connect with Duane on Facebook

Connect with Duane on LinkedIn

Resources

Sell The Go-Giver Way Webinar

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Sep 12 2017

22mins

Play

157 Radical Relevance - Bill Cates

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Relevance, Marketing, Business, Value, Messaging

Summary

Value is always in the eyes of the beholder. We’ll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today’s marketplace. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • Value: “the relative worth or desirability of a thing to the end-user or beholder.”
  • Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value.
  • The need for what we sell to be relevant. Actually, it must be...“radically relevant.”

Interview with Bill Cates

You’ll discover:

  • What radical relevance is, and why it’s so important.
  • Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia.
  • Why radical relevance is the business equivalent of “love at first sight.”
  • The importance of empathy in marketing.
  • The neuroscience of relevance.
  • How Bill developed the concept of radical relevance by changing the name of one of his publishing companies.
  • The difference between a brand and a value proposition.
  • The three-phase approach to building your value proposition.

Click to Tweet

  • The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing
  • Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business
  • Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales

Interview Links

TheReferralCoach.com

Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

The Cates Academy

Bill’s Blog

Bill’s Speaking page

Connect with Bill on Facebook

Connect with Bill on LinkedIn

Follow Bill on Twitter

Bill’s YouTube channel

Resources

Endless Referrals: The Go-Giver Way 2-Day Workshop

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Dec 03 2019

28mins

Play

156 Freedom Lifestyle - Curt Mercadante

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Business, Freedom, Relationships, Vision, Alignment

Summary

Why is freedom so important? We’ll look at in our Thought of the Day. And in our interview segment, we’ll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We’ll discuss that with the author of a book on that very topic. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • Two definitions of “freedom.”
  • Why 75% of employees feel disengaged at work.
  • The importance of autonomy and “intrinsic motivation” vis a vis employee performance.

Interview with Curt Mercadante

You’ll discover:

  • How Curt defines “entrepreneurial freedom.”
  • Curt’s story of feeling overwhelmed but then gaining time freedom and financial freedom.
  • The difference between growing a business and scaling a business.
  • How Curt’s Father impacted how he viewed success and relationships.
  • The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals.
  • Why the key to freedom and fulfillment isn’t balance; it’s alignment.
  • The importance of reverse-engineering your vision by establishing short-term goals.
  • How companies and teams can apply the principles of The Freedom Five.

Click to Tweet

  • What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast.
  • True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante
  • The key to freedom and fulfillment isn’t balance; it’s alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante

Interview Links

CurtMercadante.com

Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link)

Curt’s Podcast

Connect with Curt on Facebook

Connect with Curt on LinkedIn

Follow Curt on Twitter

Follow Curt on Instagram

Curt’s YouTube channel

Resources

Endless Referrals: The Go-Giver Way 2-Day Workshop

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Nov 26 2019

33mins

Play

155 Manage Attention … Unleash Genius - Maura Nevel Thomas

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Attention, Distraction, Time Management, Productivity, Technology

Summary

Just how important is our attention when it comes to our achieving that which we desire? We’ll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today’s guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • Why desire is so important to accomplishing a specific goal.
  • A powerful quote from The Master Key System by Charles F. Hannel: “Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man” [today we would use the term “Super-person”].

Interview with Maura Nevel Thomas

You’ll discover:

  • Why “time management” is a myth.
  • Maura’s definition of “productivity”: Achieving or producing a significant amount or result.
  • The Productivity Paradox, and how to manage it.
  • A key insight about our modern technology: it is created to be habit-forming.
  • Steps that can help you manage your attention and become more productive.
  • The four quadrants of attention management.
  • The importance of recognizing how often you allow your attention to be stolen by technology.

Click to Tweet

  • How you manage your time only matters if you manage your #attention. @mnthomas
  • Since #distraction is our problem, “time-management” is not the solution. The antidote to distraction is #attention. @mnthomas
  • #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention

Interview Links

MauraThomas.com

Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas

Personal Productivity Secrets by Maura Nevel Thomas

Work Without Walls by Maura Nevel Thomas

All of Maura’s books

Maura’s Blog

Maura’s Speaking page

Connect with Maura on Facebook  

Connect with Maura on LinkedIn  

Follow Maura on Twitter   

Maura’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Oct 15 2019

31mins

Play

154 The Gift of Struggle - Bobby Herrera

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Kindness, Struggle, Humility, Leadership, Pain

Summary

It’s often said that struggle is a positive thing. But is it really a GIFT? We’ll look at that through a fascinating discussion with Bobby Herrera on today’s episode. That and more on today’s show.

Interview with Bobby Herrera

You’ll discover:

  • Bobby’s journey of struggle as a child.
  • The life-changing “bus story” that would serve as a sort of North Star for the rest of Bobby’s life.
  • Why pain, struggle, and suffering are the pathways to wisdom.
  • The importance of viewing leadership as an “inside job,” and how it builds trust with your team members.
  • How Bobby used the “bus story” to transform his company into a community.
  • A powerful story about choosing the hardest right over the easiest wrong.
  • How to reframe the way you view struggle in your life.

Click to Tweet

  • #Leadership amounts to wanting more FOR our people than we want FROM them. @BobbyHerreraPG
  • #Struggle is the most honest and revealing measure of progress toward becoming the leader you desire to be.” @BobbyHerreraPG
  • #Humility is the secret of the wise. @BobbyHerreraPG

Interview Links

Bobby-Herrera.com

PopulusGroup.com

The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera

Bobby’s Blog

Bobby’s Speaking page 

Connect with Bobby on Facebook

Connect with Bobby on LinkedIn

Follow Bobby on Twitter

Follow Bobby on Instagram

Bobby’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Oct 08 2019

31mins

Play

153 The Art of the “Heart” Sell - Christine Schlonski

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Sales, Heart, Conversations, Success, Business

Summary

Do you look at selling in a way that is counterproductive to your success? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll explore why Christine Schlonski doesn’t believe in a hard sell, but rather a “heart” sell. But what exactly is a “heart” sell? We’ll certainly find out. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • The reason why - if you think of selling as “yucky”...it’s most likely hurting your business.
  • What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it.
  • What you’re really giving to your prospective customer when you are selling.

Interview with Christine Schlonski

You’ll discover:

  • Christine’s sales journey, and why she had to come to grips with loving sales.
  • How Christine overcame the fear of selling.
  • Christine’s advice to salespeople who don’t enjoy selling.
  • The importance of conversations in the sales process.
  • How to connect your head and heart when selling.
  • Christine’s credo: Stop JUST dreaming. Act NOW!

Click to Tweet

  • #Sales is all about coming from a place of love. @newsalesmindset 
  • Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success
  • On this episode, the great @newsalesmindset reveals how to #sell from the #heart.

Interview Links

ChristineSchlonski.com

Heart Sells! Podcast 

Christine’s Blog

Christine’s Empowerment Notes

Connect with Christine on Facebook

Connect with Christine on LinkedIn

Follow Christine on Twitter

Follow Christine on Instagram

Christine’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Sep 24 2019

23mins

Play

152 Happy Money - Ken Honda

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Money, Gratitude, Relationships, Business, Happiness

Summary

How do *feel* about money? We’ll look at that in our Thought of the Day. And in our interview segment, money and happiness expert Ken Honda shares with us why--not the money itself, but our emotions around money--have so much to do with the degree of happiness we experience. That and more on today’s show.

Bob’s Thought of the Day

We’ll explore:

  • The beauty of a free-market: a place where people can choose to buy and pay for what they wish based on their own values.
  • Why money tends to be one of the most emotional concepts there is, and why most people’s reactions to money have a negative ring.
  • Several prosperity-based authors who can help you override the constant messages of lack we receive from so many sources.

Interview with Ken Honda

You’ll discover:

  • The story that opens Ken’s book--a rather strange story by Western standards.
  • The difference between Happy Money and Unhappy Money.
  • Why most of us are already in a deeply committed, unhappy relationship with our money.
  • The tragedy that began Ken’s quest to learn and understand the meaning of money.
  • Two powerful words that will help you to start to transform your relationship with money.
  • Two kinds of money knowledge: IQ and EQ.
  • The myth of scarcity and why it is so pervasive.
  • What parents must teach their children about money.

Five Steps to Happy Money:

  1. Shift out of the scarcity mindset.
  2. Forgive and heal your money wounds.
  3. Discover your gifts and get into the flow of Happy Money.
  4. Trust life.
  5. Say “arigato” all the time.

Click to Tweet

  • It is not how much you make or have that results in Happy Money or Unhappy Money; it is the energy in which your #money is given and received that determines your flow. @KenHondaHappy
  • Winning the #money game is not how well you do financially. It is how good you FEEL ABOUT PLAYING. @KenHondaHappy
  • A healthy relationship with #money can bring you a deep sense of peace. @KenHondaHappy

Interview Links

KenHonda.com

Happy Money: The Japanese Art of Making Peace with Your Money by Ken Honda

Connect with Ken on Facebook

Follow Ken on Twitter

Follow Ken on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Sep 17 2019

34mins

Play

151 More Humor – Better Work - Drew Tarvin

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Humor, Work, Business, Relationships, Leadership

Summary

Is humor in the workplace really that important? And if so, what if you’re just not that funny? Or is humor really about necessarily … being funny? And can it be learned? That and more on today’s show.

Interview with Drew Travin

You’ll discover:

  • Why humor at work isn’t just a good idea...but is actually essential.
  • Drew’s recognition that being effective was more important than being efficient. 
  • The benefits of using humor at work.
  • The #1 reason people don’t use humor at work.
  • The essence of inappropriate humor.
  • Examples of people whose leadership ability improved once they understood and implemented humor with their team.

3 parts of the skill of humor:

  1. Sense of humor: Can you experience humor?
  2. Ability to humor: Can you create humor?
  3. Agency with humor: Can you apply humor?

Click to Tweet

  • Learn from the great @drewtarvin “The Skill of Humor” and why it’s so important to a healthy and productive workplace on this episode of The Go-Giver Podcast.
  • Tweet: A sense of humor is something everyone has. The ability to humor is something anyone can learn.~ @drewtarvin on this episode of The Go-Giver Podcast.
  • Tweet: Is humor in that workplace really that important? Only if you want to be much more productive, and more profitable. Wonderful wisdom from “Humor Engineer” @drewtarvin on this episode of The Go-Giver Podcast.

Interview Links

HumorThatWorks.com

Humor That Works: The Missing Skill for Success and Happiness at Work by Andrew Tarvin

Drew’s TEDx Talk: “The Skill of Humor”

Hire Drew to Speak

Connect with Drew on Facebook

Connect with Drew on LinkedIn

Follow Drew on Twitter

Follow Drew on Instagram

Drew’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Aug 27 2019

28mins

Play

150 Building a Powerhouse - Kristine Lilly

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Culture, Teamwork, Soccer, Leadership, Success

Summary

Is it true that there really is no “I” in team? We’ll look at that in our Thought of the Day. And in our interview segment, Hall of Fame soccer icon Kristine Lilly talk about building a Powerhouse with wisdom from her recently-released book that she co-authored by that very name. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • That a team is simply a group of individuals who’ve come together in order to achieve a common goal.
  • A powerful quote from legendary NFL Champion Coach, Vince Lombardi. 
  • How putting one’s interests ahead of the team or organization also hurts the individual.

Interview with Kristine Lilly

You’ll discover:

  • Kristine’s perspective on the recent World Cup.
  • Why the United States Women’s National Team is a dynasty.
  • What it means to be a “powerhouse.”
  • Four actions teams must take in order to become a Powerhouse: Transform, Empower, Achieve, Motivate.
  • A powerful story about Tracey Bates (a real hero) helping Kristine with her fitness test.
  • How immense preparation created the environment for Kristine’s most famous play.
  • What is meant by a “culture of extra.”
  • The purpose of Kristine’s TeamFirst Soccer Academy (tri-founded with Mia Hamm and Trisha Venturini-Hoch)

Click to Tweet

  • A “powerhouse” #team is one that has great energy, strength, and potential for success. @KristineLilly
  • Want to learn about “Building a Powerhouse?” Hall of Fame #Soccer Icon, @KristineLilly shows us how on this episode of The Go-Giver Podcast.
  • “We had a ‘culture of extra.’” ~ @MichelleAkers10 via @KristineLilly in her book, “Powerhouse” 

Interview Links

KristineLilly13.com

Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis, Jr. with Dr. Lynette Gillis

TeamFirst Soccer Academy

Hire Kristine to speak

Connect with Kristine on Facebook

Follow Kristine on Twitter

Follow Kristine on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Aug 20 2019

28mins

Play

149 SalesTruth (And Some Myths) - Mike Weinberg

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Sales, Business, Relationships, Myths, Truth

Summary

Three types of advice are good advice, bad advice, and false advice. We’ll look at that in our Thought of the Day. And in our interview segment, sales icon Mike Weinberg busts some false advice when it comes to sales, and also shares with us the #SalesTruth, which just happens to be the title of his fantastic new book. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The difference between good advice, bad advice, and false advice.
  • Why counsel based on incomplete information is dangerous.
  • An example of false advice that is commonly accepted as true.

Interview with Mike Weinberg

You’ll discover: 

  • Several sales myths, and why they are just that...myths.
  • Why we should question the influencers who say outbound marketing doesn’t work.
  • The value of traditional sales methods such as using the phone.
  • 7 powerful sales lessons from the 2016 U.S. presidential election.
  • The reason most companies don’t have more new sales.
  • The three most important jobs of a salesperson.
  • A powerful story of two different salespeople--one Mike didn’t buy from...the other he did.

7 Powerful Sales Lessons from the 2016 U.S. Presidential Election: 

  1. People (buyers) act in their own self-interest, and your messaging matters.
  2. Don’t take your longtime loyal customers for granted.
  3. Prospects and customers do not always tell the truth. 
  4. The deal is won before and after the big presentation, not in the boardroom or convention center.
  5. Don’t make false promises or name your product something it is not.
  6. Trashing your competitor’s supporters will come back to haunt you.
  7. Don’t count your chickens before they hatch (or pre-celebrate victory).

Click to Tweet

  • You don’t have more new #sales because your people don’t spend time working on it. @mike_weinberg
  • The job of a salesperson is to create, advance, and close #sales opportunities. @mike_weinberg
  • The great @mike_weinberg shares 7 powerful #sales lessons from the 2016 US Presidential election.

Interview Links

MikeWeinberg.com

#SalesTruth: Debunk the Myths. Apply Powerful Principles. Win More New Sales by Mike Weinberg

New Sales. Simplified by Mike Weinberg

Sales Management. Simplified by Mike Weinberg

Mike’s Blog

Connect with Mike on Facebook

Connect with Mike on LinkedIn

Follow Mike on Twitter

Follow Mike on Instagram

Mike’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Jul 30 2019

31mins

Play

148 The Empathy Edge - Meridith Elliott Powell

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Empathy, Relationships, Sales, Relationships, Business

Summary

There are two major benefits to listening -- really listening -- to your prospective customers and clients. We’ll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell shares an amazing story regarding how being laser-focused on the customer and truly empathetic created a sale for one sales person, while a lack of such had the exact opposite effect for his competitor. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The two-step process for understanding what your customer wants, needs, and desires.
  • What it means to “listen with the back of your neck.”
  • Two beautiful results of this type of listening.

Interview with Meridith Elliott Powell

You’ll discover:

  • A powerful story about a salesperson who showed amazing empathy to a doctor … and earned a six-figure sale as a result.
  • Why there has never been a time when empathy was more important than it is right now.
  • A story from Meridith’s days in the banking industry that illustrates why it’s critical to understand the customer and what they need.
  • Wisdom from Simon Sinek’s book Leaders Eat Last: “Trust is a biological reaction to the belief that someone has your best interests at heart.”
  • The real meaning of empathy: Sending the message “I heard you, I’m interested, I care.” 
  • The connection between empathy and successfully working with objections.
  • The power of asking open-ended questions: you remain in control of the conversation, you get a little time to breathe, and you show empathy.

Click to Tweet

  • Why is #empathy REALLY such a difference-maker when it comes to sales? Perhaps the best example ever is shared by @meridithpowell in this episode of The Go-Giver Podcast.
  • The great @meridithpowell shares a story about a sale … based totally on #empathy. It’s become one of Bob’s all-time favorites.
  • #Empathy in sales is a gamechanger! We want to be listened to. We want to be heard. @meridithpowell

Interview Links

MeridithElliottPowell.com  

Own It: Redefining Responsibility by Meridith Elliott Powell

Winning in The Trust & Value Economy by Meridith Elliott Powell

The Best Sales Book Ever: Cut Through The Obstacles and Send Sales Through The Roof by Meridith Elliott Powell

Meridith’s Books

Previous The Go-Giver Podcast Interview with Meridith

Meridith’s Online Courses

Meridith’s Blog

Meridith’s Speaking Page

Connect with Meridith on Facebook

Connect with Meridith on LinkedIn

Follow Meridith on Twitter

Follow Meridith on Instagram

Meridith’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Jul 23 2019

29mins

Play

147 Transformation - Mark Metry

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Transformation, Habits, Entrepreneurship, Business, Success

Summary

What comes to your mind when you think of transformation? We’ll look at that in our Thought of the Day. And in our interview segment, we’ll hear the inspiring story of a very successful young man who overcame, transformed, and now through his very successful Humans 2.0 podcast, helps all of us do the same. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A great definition of the “transformation” as it applies to organizations.
  • Words of wisdom from Wallace D. Wattles’ 1910 classes The Science of Getting Rich.

Interview with Mark Metry

You’ll discover:

  • How Mark’s family immigrated from Egypt and settled in the Boston area.
  • Mark’s various entrepreneurial ventures, which began at age 7.
  • The story of Mark’s company, VU Dream, and how it helps virtual reality companies.
  • How Mark dealt with low self-esteem and tried running away from the responsibility of being his true self.
  • The role of meditation, healthy eating, journaling, and other positive habits on his amazing success.
  • The story behind Mark’s successful podcast and unique approach to his upcoming book.

Click to Tweet

  • What does "Transformation" mean to you? We discuss that very topic on this episode of The Go-Giver Podcast.
  • @markmetry shares his fascinating story of various #entrepreneurial ventures, which began at age 7.
  • Discover why @markmetry believes in the power of #habits to #transform your life.

Interview Links

MarkMetry.com

Feature Story on Mark in Forbes.com

Humans 2.0: Create Your Own Mindset by Mark Metry (not yet released)

Humans 2.0 Podcast

Hire Mark to Speak

Connect with Mark on LinkedIn

Follow Mark on Twitter

Follow Mark on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program 

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com 

How to Post a Review

Jul 02 2019

30mins

Play

146 Friction-Less - Roger Dooley

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Friction, Business, Customers, Amazon, Trust

Summary

Have you ever tried to buy from a company … and couldn’t? We’ll look at that in our Thought of the Day. And in our interview segment, Roger Dooley will take that issue to a much, much deeper level and share wisdom based on his fantastic new book! That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • A time when difficulty in the buying process … led to an unnecessary non-sale.
  • Why companies should be more concerned about serving their customers than serving their bureaucracy.

Interview with Roger Dooley

You’ll discover:

  • Roger’s approach of applying brain and behavioral science to real-world problems.
  • The definition of friction: “the unnecessary expenditure of effort to perform a task.”
  • Why friction has a much higher price than people realize.
  • That $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts.
  • Two examples of Amazon’s efforts to reduce friction.
  • The strategy of finding a part of your market that has difficulty doing business with your competitors, and attacking there first.
  • What inhibits innovation and why it almost always comes from outside an industry.
  • How CarMax made the process of buying a used car easier for the customer and why they can charge higher prices than their competitors.
  • When friction can be positive.
  • The relationship between trust and friction.

Click to Tweet

  • The more #friction you see, the more you will continue to see because your brain is attuned to it. @rogerdooley #business
  • When you can make things easier, people will pay more. #business #friction
  • What is the relationship between trust and #friction? @rogerdooley reveals the answer in this episode.

Interview Links

RogerDooley.com

NeuroscienceMarketing.com

Brainy Marketing (Roger’s Forbes Column)

FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley

Roger’s Podcast

Roger’s Blog

Hire Roger to Speak

Connect with Roger on Facebook

Connect with Roger on LinkedIn

Follow with Roger on Twitter

Follow with Roger on Instagram

Roger’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Jun 25 2019

29mins

Play

145 Your Next Success - Joe Calloway

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Coaching, Success, Business, Relationships, Change

Summary 

When it comes to your career, have you ever wondered if it’s just too late to either up your game or shift gears completely? We’ll look at that in our Thought of the Day. And in our interview segment, Joe Calloway will answer both questions with a resounding NO, it’s not too late. AND he helps guide us to our next success.

Bob's Thought of the Day 

We’ll explore: 

  • Why one of the world’s top non-celebrity speakers is no longer speaking at conferences.
  • Two powerful examples of people who - later in their lives - either made a major business progression, or switched careers...and experienced great success.

Interview with Joe Calloway 

You’ll discover: 

  • The background behind Joe’s next success.
  • How to know if you are experiencing a “success plateau.”
  • Various reasons why one would want to make a big change
  • How the “comfort of the familiar” can get in the way and keep you stuck.
  • Why fear often prevents you from moving where you are to where you want to be.
  • The danger of getting stuck doing something you are good at.
  • Joe’s take regarding the oft-cited career advice, “follow your passion.”
  • The importance of looking at your career through both a business and a personal lens and finding the place where those two match up.
  • Joe’s personal motivation for always moving to the “next thing.”

Click to Tweet

  • Discover how to know if you are experiencing a “success plateau.” @joecalloway is our special guest in this powerful episode. #coaching
  • Something is going to put you out of #business. It can either be somebody else or it can be you. @joecalloway
  • Don’t get stuck doing something you’re good at (when it holds you back from doing more). @joecalloway #success

Interview Links

JoeCalloway.com

The Leadership Mindset: How Today’s Successful Business Leaders Think by Joe Calloway

Becoming A Category Of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition by Joe Calloway

Magnetic: The Art of Attracting Business by Joe Calloway

Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway

Connect with Joe on Facebook

Connect with Joe on LinkedIn

Follow Joe on Twitter

Joe’s YouTube channel

Resources

Article: 10 People Who Switched Careers after 50 and Thrived

The Go-Giver Influencers Facebook LIVE Show

Sell The Go-Giver Way Audio Program

GoGiverEntrepreneursAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 14 2019

29mins

Play

144 Limitless Possibilities - Laura Gassner Otting

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Calling, Success, Business, Purpose, Relationships

Summary

Success is best defined by what success means to YOU. That’s what we’ll explore in today’s interview with the author of a wonderful new book that takes a deep dive into how to accomplish exactly that type of success. The discussion is a little bit longer than normal, so rather than the usual thought of the day, let’s go right to this fascinating discussion with the equally fascinating Laura Gassner Otting.

Interview with Laura Gassner Otting

You’ll discover:

  • The issue of defining success through someone else’s terms.
  • The four areas of consonance: Calling, Connection, Contribution, Control.
  • Laura’s inspiring story of leaving her job and creating her own firm.
  • The danger of believing the “purpose fallacy.”
  • Why you are the only one who gets to define your purpose.
  • How running coach Rick Muhr aligned what he did with who he was.
  • Practical questions to help you define your calling.
  • Engaging stories about Tom Webster and Alison Levine.
  • Three powerful questions to help you become limitless.

Click to Tweet

  • The problem isn’t how we achieve #success but how we define success. @heylgo
  • Consonance = when what you do matches who you are. @heylgo #identity
  • Once I realized that I wasn’t part of the #solution, the only option left was that I was part of the problem. And I couldn’t live as part of the problem. @heylgo

Interview Links

LauraGassnerOtting.com

Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life by Laura Gassner Otting

Hire Laura to Speak

Connect with Laura on Facebook

Connect with Laura on LinkedIn

Follow Laura on Twitter

Follow Laura on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Sell The Go-Giver Way Audio Program

TheGoGiverEntrepreneursAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

May 07 2019

28mins

Play

143 Marketing Rebellion - Mark Schaefer

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Customers, Business, Emotions, Relationships, Marketing

Summary

A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today’s show.

Interview with Mark Schaefer

You’ll discover:

  • Mark’s gift for discovering trends in marketing.
  • The core ideas behind Mark’s new book Marketing Rebellion.
  • Why marketing is no longer about changing customers’ minds, but is more about coming alongside them and respecting them.
  • A powerful story about Ivory soap vs. local soap.
  • Why technology has become the enemy of great marketing.
  • Mark’s story of being “hugged by a brand”
  • The constant human truth: people want to be acknowledged and loved.
  • Why we must make the customer the hero of the story.

Click to Tweet

  • The practice of #marketing is the intersection of all things human. @markwschaefer
  • Deep down, we’ve always know that #business is about emotions and relationships. @markwschaefer
  • The best companies on earth don’t ‘own’ #customers. They own a space and help customers belong there. @markwschaefer

Interview Links

BusinessesGrow.com

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer

Get a free chapter of Marketing Rebellion

Mark’s Blog

Marketing Companion Podcast

Hire Mark to speak

Press Inquiries

Connect with Mark on LinkedIn

Follow Mark on Twitter

Follow Mark on Instagram

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 16 2019

30mins

Play

142 Beyond The Referral - Bill Cates

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Referrals, Prospects, Sales, Relationships, Engagement

Summary

When it comes to obtaining referrals, there’s often something very important missing. We’ll look at that in our Thought of the Day. And in our interview segment, referral icon Bill Cates joins us with a powerful look into dramatically increasing the amount of high-quality referrals and introductions that you receive. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • An engaging story about a Realtor® who served her clients extremely well, yet never received a referral from them.
  • The importance of putting proper systems in place in order to create an environment for referrals to occur on a regular and predictable basis.

Interview with Bill Cates

You’ll discover:

  • Why there is a low correlation between client satisfaction and the giving of referrals.
  • That to create exponential growth you’ll need to be more proactive.
  • An overview of the perpetual revenue system: Engagement, Leverage, Connection.
  • The essence of being referrable: making a value connection and a human connection.
  • Bill’s powerful and effective “VIPS” process for asking for referrals.
  • The importance of the “Value Discussion.”
  • What it means to go “beyond the referral.”
  • Some of the language and questions to use in order to comfortably set the appointment.
  • Two types of research to go through before you get on the phone with a prospect (warm and cold research).
  • Behind-the-scenes stories of Bill’s adventures around the world.

Click to Tweet

  • The #referral is not the ultimate benefit. The referral is the implied benefit. @Bill_Cates #sales
  • Setting and getting the appointment starts with the quality of the introduction you get. @Bill_Cates #referrals
  • On this episode, @Bill_Cates shares an overview of the perpetual #revenue system: Engagement, Leverage, Connection. #referrals

Interview Links

ReferralCoach.com  

Referral Coach Resources

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

TheCatesAcademy.com

Bill’s Blog

Hire Bill to Speak

Connect with Bill on Facebook

Connect with Bill on LinkedIn

Follow Bill on Twitter

Bill’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 09 2019

28mins

Play

141 Successful Selling Online - Kendrick Shope

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Sales, Benefits, Business, Features, Why

Summary

Selling is cool … if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
  • What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.

Interview with Kendrick Shope

You’ll discover:

  • Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
  • Kendrick’s mission to take the “yuckiness” out of selling.
  • The sales map: pain points + features = benefits.
  • The “five why” tool to benefits and how it can improve your sales process.
  • A brief look at the 5 Colors email and social media strategy.

Click to Tweet

  • Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
  • The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
  • Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope

Interview Links

KendrickShope.com

FREE Sales School Mini-Term: How To Host A Discovery Call That Converts

Checklist: 10 Keys to Double Your Sales

FB LIVE Episode #21 Influential “Ick” Removal

FB LIVE Episode #33 Influential Online Sales

Authentic Selling Podcast

Connect with Kendrick on Facebook

Connect with Kendrick on LinkedIn

Connect with Kendrick on Twitter

Kendrick’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Apr 02 2019

29mins

Play

140 Self-Care… at Work - Jeanette Bronée

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Health, Self-Care, Hydration, Culture, Food

Summary

Taking care of yourself will make you more valuable to everyone around you at work. We’ll look at that in our Thought of the Day. And in our interview segment, Jeanette Bronee shares her mission to make self-care an ongoing part of today’s business culture. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • The health crisis, and the importance of committing to be healthy.
  • Why both our work and health suffer when we allow work to get in the way of health.
  • How being healthy can make you more valuable to your clients and/or to your employer.

Interview with Jeanette Bronée

You’ll discover: 

  • How and why Jeanette got started on her mission regarding business and self-care.
  • Why people tend to burn themselves out.
  • The role that a company’s leadership plays in developing a culture of self-care.
  • The (really!) surprising reason why so many people don’t hydrate at work.
  • The value of integrating all our human needs at work, including physical, emotional, mental, and social needs.
  • Jeanette’s experience as part of a U.N. panel.

Click to Tweet

  • A key #self-care question to ask yourself: “What do I need right now so that I can…? {feel more focused, or have more energy, etc.}” @jeanettebronee #health
  • We are strong when we are in touch with what we need mentally and emotionally to be at our best. @jeanettebronee #health
  • We don’t go to #work just to collect a paycheck. We go to work because we want to matter and contribute in the world. @jeanettebronee #health

Interview Links

JeanetteBronee.com

PathForLife.com

Online Health Program (both for individuals and as a company health benefit program)

EAT TO FEEL FULL and Nourish Yourself for Good  by Jeanette Bronée

Jeanette’s blog

Hire Jeanette to speak

Connect with Jeanette on Facebook

Connect with Jeanette on LinkedIn

Follow Jeanette on Twitter

Follow Jeanette on Instagram

Jeanette’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 26 2019

21mins

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139 Jaime Masters - Level Up Your Business Journey

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Business, Mastery, Owner, Systems, Team

Summary

Is discipline actually … freeing? We’ll look at that in our Thought of the Day. And in our interview segment, Jamie Masters brings some on-point thoughts and suggestions regarding being on top of the business you’re growing successfully. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • “Discipline is freedom.” It sounds “Orwellian”...but it’s not.
  • Two examples of business areas where discipline equals freedom: networking and giving a presentation.
  • How the discipline and good, positive habits we impose on ourselves today will allow us to act with a confidence and sense of freedom, born from that very discipline.

Interview with Jaime Masters

You’ll discover:

  • Why Jaime has her clients do a detailed time audit, and the surprising insights it brings.
  • The importance of designating an “operator” who pays attention to the details.
  • Why you should delegate but not abdicate.
  • What it means to “80/20” your systems so you aren’t making systems you never use.
  • How Jaime’s Ownerbox process uses systems and workflows to helps owners be better leaders and managers.

Click to Tweet

  • On this episode, learn the wisdom behind “delegate, don’t abdicate.” @Eventualmillion
  • It’s very lonely at the top as an #owner, and when we don’t look at something, nobody calls us out on it. @Eventualmillion
  • The more awareness, the easier it will be. @Eventualmillion #business

Interview Links

EventualMillionaire.com

Jaime’s resources mentioned on this episode

Eventual Millionaire Podcast

The Eventual Millionaire by Jaime Tardy

Connect with Jaime on Facebook

Connect with Jaime on LinkedIn

Follow Jaime on Twitter

Follow Jaime on Instagram

Jaime’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 19 2019

25mins

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138 Sales in a NY Minute - Jennifer Gluckow

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Sales, Attitude, Relationships, Networking, Leads

Summary

Do you have a bias toward action? We’ll look at that in our Thought of the Day. And in our interview segment, Jennifer Gluckow teaches us how to sell in a New York Minute. That and more on today’s show.

Bob's Thought of the Day

We’ll explore:

  • What it means to have a “bias toward action.”
  • Zig Ziglar’s advice about what to say when someone asks how you are.
  • Why action is the key to success in any endeavor.

Interview with Jennifer Gluckow

You’ll discover:

  • What it means to have sales in a “New York Minute.”
  • How living in New York shaped Jennifer’s sales philosophy.
  • The value of being easy to work with and creating a seamless customer experience.
  • A journey through the NY Minute personal checkup.
  • The importance of being creative in the sales process.
  • Why every sales professional must HAVE a mentor.
  • The power of moving from excuses to creating your future.
  • A terrific example from Jennifer regarding building a relationship via different platforms.
  • How a local business can use podcasting to spotlight people in the community and increase its customer base.
  • How to use New York Minute principles to break out of a sales slump.

Click to Tweet

  • Your #attitude is going to impact every sale you make … or don’t make. @JENinaNYminute
  • When you take responsibility instead of blaming or making #excuses, all of sudden you own your power and you become able to create your future. @JENinaNYminute
  • If you’re in a sales slump, you likely have a negative attitude about why you’re not getting the sales you need. @JENinaNYminute

Interview Links

SalesInANYMinute.com

Sales in a NY Minute by Jennifer Gluckow

FREE eBook: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak by Jennifer GluckowFREE eBook: Top 10 For Sales ZenSell or Die PodcastJennifer’s BlogHire Jennifer to SpeakConnect with Jennifer on Facebook

Connect with Jennifer on LinkedIn

Follow Jennifer on Twitter

Follow Jennifer on Instagram

Jennifer’s YouTube channel

Resources

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

How to Post a Review

Mar 05 2019

30mins

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