Rank #1: Doing Small Things Well & Empowering Your Team (with Matt Faulk)
We don't usually talk about business on the show, but the head of BASIC was willing to talk about how he runs his and we were happy to listen (and take notes).
Matt Faulk is BASIC's CEO and executive creative director. He always knew he wanted to do something big and is not surprised he ended up leading a company that does award-winning work brands like Apple / Beats by Dre, Nixon Watches, and BB Dakota.
"I had this idea of never settling... I just wanted to do good work — but I don’t mean good work as in creative work, I mean really solving client’s business issues, aligning ourselves as partners..."
His career has taken him all over the place, from basketball and professional BMX riding to bartending and graphic design. He says his goal with BASIC was to build a company where everyone involved had a stake in it, a say in it, and helped decide its direction moving forward.
Today, BASIC leads creative efforts across traditional and digital initiatives for some of the world's biggest lifestyle brands. Matt says they got there by engulfing themselves in their clients' businesses, becoming experts at doing small things well, and by putting people in the right spot. He also credits his network and the relationships he has built over the years.
“I wish in my younger years I would’ve focused more time on networking, which is why I’m trying to do it now. Because your network is everything. You never know when opportunities are gonna come....Just help people out, it always comes back.”
On this episode we discuss:
- Matt’s background and original vision for BASIC.
- Finding the ideal team size.
- Investing in growth and following your gut.
- Constant learning and networking.
- Finding your competitive edge.
- The commoditization of design.
- Focusing on production vs. ideation.
- Adapting to client needs.
- How to influence change and growth from within.
Mar 01 2017
Rank #2: David Blaine is an Asshole
Anthony and Natalie share a story about working with David Blaine and why treating people with respect and fair pay is critical to long lasting impressions. View our blog post to see some of Anthony's original notes.
Nov 21 2014
Rank #3: The Intersection of Passions (with Greyson MacAlpine)
The intersection of passions is at the center of this talk with designer Greyson. She discusses her journey to learn skills enough to shift from graphic design to product design. After finding employment and working in that field in the bay area for a while she's now pushing herself again. Striking out on her own, she’s established a freelance collective full of designers with varied skill sets called Wild and Grey.
Greyson’s work in photography, and specifically portraiture, is a reflection of her passion for people-centered design. Considering her audience as individuals, rather than as generic users, enables Greyson to have deeper connection to the things she’s making. One of the keys to this is cognitive empathy, which relies on understanding, rather than absorbing, someone else’s experience.
Greyson discusses her journey and the importance, and challenges, of both finding and facilitating mentorship. Whether looking to gain a new skill, navigating freelance life, or feeling comfortable speaking at conferences, Greyson’s philosophy is: say yes, grab any opportunity you have to learn, and, ultimately, just make shit.
“Just make sh*t.”
On this episode we discuss :
- Diversity on design teams
- Designing for real life
- Importance of mentorship
- Human-centered design
- Advantages and challenges of freelance work
- Role of empathy and psychology in design
- Responses to criticism and building relationships with clients
You can see more of Greyson’s work, and learn about her freelance collective at her website: www.greysonmacalpine.com
Jun 01 2017
Rank #4: Show Don't Tell (feat. Andy Vitale)
As Interaction Design Lead for 3M's Health Care Business Group, Andy Vitale is excited about making an impact in the healthcare space and designing meaningful healthcare solutions at the enterprise level.
Andy believes that being proactive in the enterprise environment is the best way to get the conversation started about designing successful solutions for enterprise problems. He also knows that it's important to always inform and educate people on what exactly it is that you do because it's more valuable when other people buy into and support what you do than simply speaking for yourself, especially on the enterprise level.
In this episode, Andy sits down with Anthony to discuss his perspective on ways to measure the impact of user experience, UX processes with his team and 3M, and how to grow user experience competency within a large organization like 3M.
Follow Andy here:
Web: 3M Design & Careers
Nov 08 2016
Rank #5: Extraordinary Collaboration (with Michael Buzzard)
Mike Buzzard is a Design Manager on the UX Community and Culture team at Google where he works on shaping, resourcing, supporting, and guiding a range of programs and projects that are designed to ensure the health and success of UX at Google. He also recently helped design the first of its kind undergraduate degree in User Experience Design at Savannah College of Art and Design (SCAD). He’s currently working with other design leaders to elevate the craft of design in emerging design cities and is an investor and advisor to many awesome companies.
Previously, Mike co-founded the design agency Cuban Council with his friends and collaborators, Toke Nygaard and Michael Schmidt. They created a company that could focus on making great things the way they thought it should be made. In their 10 year run, they were able to design cutting edge digital product design solutions for companies like Facebook, Google, Zendesk, Rdio, Quora, Evernote, and Epitaph Records.
"It's hugely important to understand what you're capable of
contributing and being surprised with the outcome when you partner
with someone that brings a different aspect to the work.... When you
collaborate with people and get their input and perspective it can be
extraordinary and that's what gets me out of bed every day."
Back in day as a “Creative Developer”, he helped usher in early generations of web designers and digital product designers through his commitment and contributions to sites like k10k.net, newstoday.com, designiskinky.net, and many more.
On this episode we discuss:
- How Mike helps evangelize, elevate, and grow design at Google by
working with a wide array of design teams, design leadership,
business units, partners, and agencies.
- What it was like doing web design back in the old school days when folks were hacking art and code to make unique web site and
discovering the vast opportunities. Remember pixel fonts?
- The story of building Newstoday.com.
- His experience being hired by Brett Gurewitz from Bad Religion (one of his personal heros) to redesign Epitaph Record’s.
- How Cuban Council was started, how they grew, and why they eventually closed the doors.
- Why collaboration and a perspective of value is important to doing great work, and why it's important to always be sharing.
- Why designers needing to trust and believe that we’re “doing what’s right for people most of the time” and that before being
able to deliver a argument that's convincing and compelling, you
have to be confident.
- The story about a time when a young Mark Zuckerberg asked him to define design while they were working on the Facebook Logo.
Jan 31 2017
Rank #6: The Four Archetypes of the Complete Design Leader (with Peter Merholz)
“Many designers don’t realize the challenges their leader faces.”
Peter Merholz is the VP of Design at Snagajob and co-author of “Org Design for Design Orgs”. He previously co-founded Adaptive Path, which is now part of the Capital One Design. In between all of this, Peter was also Funsize’s first client during his time at Groupon.
It’s been a couple of years since Peter’s been on the Hustle Podcast and we’re really excited to have him back. On this episode, Anthony and Peter chat about designing design teams, Peter’s new talk “The Four Archetypes of The Complete Design Leader”, design job titles, why Product Management is the new User Experience, and more.
More on Peter’s Four Archetypes of Design Leadership:
As designers become design leaders, they need to leave behind what made them successful and embrace new approaches to their work. And when they realize just how much there is to do, it can feel overwhelming. In this talk, Peter draws upon 20 years of leading design teams to provide a memorable framework for understanding all aspects of the role. As a Coach, you manage down to get the most out of your team. The Diplomat manages across, developing relationships with functional peers. The Advocate manages up, championing their team's work to executives and other stakeholders. And the Architect figures out the tools and frameworks necessary to support the design organization as it scales.
Feb 28 2018
Rank #7: Work–life Balance
Anthony, Natalie and Rick discuss what they've recently learned on a client trip to Finland about work–life balance.
Part of the Funsize culture is Funsize Fridays. Funsize doesn't do client work on Friday. In this episode they also talk about the how, why, and what of Funsize Fridays.
- Catch up: What funsize has been up to
- Finland trip: Sauna’s, Cabin workshops in the forest, and work–life balance tips from our clients in Finland
- Funsize Fridays: How, why, and what of our weekly tradition of no-client-work Fridays
- DPM Anthony and Danielle are speaking at Digital PM Summit 2014 http://dpm2014.com/speaker/anthonya/ http://dpm2014.com/speaker/daniellemoser/ http://dpm2014.com
- Fundamentals of iPhone App Design on sale now https://mijingo.com/products/screencasts/iphone-app-design-tutorial/
- Finland Photos
- Phi’s Video in Finland - http://vimeo.com/104813583
- Rick’s post on Exposure of the Finland Trip – https://rickmesser.exposure.co/finland
- Phi’s post on Exposure of the Finland Trip https://phi.exposure.co/suomi
- ALL THE INSTAGRAM'S of our trip! http://searchinstagram.com/fnszinfinland
Oct 03 2014
Rank #8: Designing a Design Team and a Culture of Trust (with Anthony and Natalie Armendariz)
Last year was a really big year for Funsize. Because the agency was growing, we focused 2017 towards designing our design team, hiring, developing employee growth plans, launching new cultural endeavors, developing new services, and investing in our future.
Feb 14 2018
Rank #9: Thank God Design is Here to Make This Right (with Greg Storey)
“Until designers can speak the language of business (and to some
degree talk their talk), we’re just going to be the people that make
things look good."
An apology: I had some unknown issues with my gear during this recording so the quality suffered a bit. However, it was such a great conversation I just had to post it!
Greg Storey is an Executive Director of Design at USAA, captain of industry, and an all around badass designer and leader of designers. It’s been a while since Greg and I caught up and so we covered a bunch of important design business topics in this extra long episode of Hustle. I hope you enjoy it.
Also check out Greg's podcast Sprints and Milestones where he and Brett Harned share war stories, tips, tactics, and anecdotes on navigating the sometimes rough waters of getting digital projects done.
On this episode, we discuss:
- The team that Greg leads at USAA, which focuses on investment
- What it was like using Iomega zips and Jaz drives
- The biggest challenges that design organizations at large companies face
- Design has it’s seat at the table but we don’t realize that we have to push the campaign further
- Why designers should look to the IT industry for inspiration for communicating our value, how we impact business, and how to engage
- The impact of modeling your team and pace after the Bay Area “move fast” culture and failing cheap vs. failing fast
- Why designers needs to be good at business and be put on the hook and share responsibility for the performance of the things we make
- How agencies can be more involved in all of the hard design work that's needed after the initial design is delivered
- Why organizational empathy is just as important as user empathy
- Developing the skill of asking and understanding the “Why, What, and How”
- The book “Extreme Ownership: How U.S. Navy SEALs Lead and Win”
May 10 2018
Rank #10: This Is The Right Problem to Solve (with Eric Bollman)
Eric Bollman is a Design Lead on the Facebook Groups team. Today he stopped by the Funsize studio to discuss his team's approach creating their missions, how they design and evolving the product, and methodologies they leverage to test and validating their design decisions.
On this episode we discuss:
- Eric's experience running and growing a startup called Perkville in
the bay area
- Creating a culture of mentorship
- Being a Chief Design Officer of one, and how running a startup helped Eric refine his focus and purpose
- Eric walks us through the Facebook Groups team, their mission and how they work
- The importance of "north star" concepts and their ability to help you sell an idea and a vision to your team
- Why shorter (3 day) sprints can be more effective than 5 day design sprints
- The "People/Problem" framework at Facebook and how Facebook designers drive the products and determine what to ship
- The value of diverse job experiences and how working in an agency can help you learn skills to create and sell ideas
- Having a diverse team of designers gives you awesome collaboration and outcomes.
- Testing incremental changes get you incremental results, but when you test big bold ideas you can see huge angle changes in your metrics
- Designers need to get out of their bubbles (most of your users are not like you)
- Tips on user testing when you don't have real user testing support or funding
Aug 01 2018
Rank #11: Imagine an Army of Friend Bots (with Chris Messina)
If you've ever used the hashtag, you've used a Chris Messina creation.
For over a decade, Chris Messina has worked to transform and reimagine the way we look at the world and the way we interact with technology. A self-proclaimed “master of none,” Chris focuses on improving behavioral technology and the social web. Chris has worked in large and small operations, from owning Citizen Agency to being a part of large-scale enterprise companies like Google and Uber where he's worked to expand, cultivate, and advocate for the developer community.
Chris just parted ways with Uber, where he was the developer experience lead. He is currently focusing on conversational products and, specifically, how the use of artificial intelligence (IA) and bots can profoundly affect self-driving and automated vehicles. He believes that conversational technology is the new wave of contextual design and that speech-based user interface can provide a shift into simpler technologies.
"Imagine an army of bots that are your friends, or are essentially extensions of your friends, that allow you to tap into their extensive contextual knowledge about the subjects that you need information about. The biggest question and task is devising a way to bring all this information together and in a form that gives us more power and control over that experience, and can make the most interesting and useful knowledge available to those people into the right times and moments."
On this episode we discuss:
- The hashtag: the idea, the reception, and what it's like today.
- The early days of the Internet.
- The cyclical nature of design and how success sometimes comes from defeat.
- The power of the Internet.
- Open source and how the idea came about.
- The ethics of creating bots.
- Conversational UI
- Automated vehicles
Feb 22 2017
Rank #12: Banter: Connecting People with Awesome Stories (with James Reggio and Steve Krenzel)
Banter is a brand new and exciting social podcast platform for sharing and discussing podcasts, and discovering amazing new content and shows with your friends. Banter's Co-Founders Steve Krenzel and James Reggio join me on this episode to discuss the product's recent launch, their origin story, what makes Banter great, and their vision of the podcasting space.
“There are more Americans listening to podcasts than being on
Twitter... It’s really about connecting people to stories, and
connecting stories to people.”
On this episode we discuss:
- The Banter origin story
- How James and Steve run the company and develop product from opposite sites of the United States
- How Banter helps people discover new podcast episodes and shows through their friends and social connections
- Banter's cool Recast feature for sharing awesome content with the community and on social networks
- The importance of being cross-platform
- Banter's experience working with Funsize to design the brand, product design, and design system
- The value of design in the early days, the present, and the future
- Advise for designers who work with startups, and advise for startups who work with designers
Sep 30 2018
Rank #13: Great Things Come From Great Diverse Teams (with Katie Dill)
Katie Dill is the VP of Design at Lyft. Her team includes about one hundred creatives who are part of everything Lyft makes for drivers, passengers, users, and in-house teams. Katie discusses the importance of believing in your mission, how diverse teams benefit companies in multiple ways, staying in touch with users, and how creating and empowering a great design team is, in itself, an amazing design task.
On this episode we discuss:
- Making sure a team is happy, healthy, productive, and doing the best work of their lives
- Seeing beyond the pixels to the offline experience of users
- Managing a design team and being farther from the work, but closer to the people who make it happen
- Defining design beyond a product or object. We design teams, design strategies, we design the way we work
- Empowering diversity in hiring and beyond and the far-reaching benefits of a diverse team
- Lyft’s multidimensional goals to improve transportation, environmental issues, and accessibility to make every city more about the people who live there
- Empathy for users and how Lyft designs for drivers, passengers, and the unique attributes of every city that impacts their experience
- Advantages and disadvantages of working for an in-house team or an agency
- Making a positive impact, mentoring, and stepping forward to empower others
Jan 15 2019
Rank #14: The Trust Tree (with Ryan Wilson)
Ryan Wilson is a Product Designer on the Day of Travel Team at Alaska Airlines in Seattle Washington. Ryan stopped by the Funsize studio to talk about how Alaska gets people from point A to point B, designing a holistic experience, building trust in your design team, and why he's adamant about being a lifelong learner.
On this episode we discuss:
- Design in the airline industry and at Alaska Airlines
- Complex service design, ecosystems and designing for consistency in digital and analog experiences
- User research and advocating for your customers in all you do
- How context should inform your product, design, and the user experience
- Why developing trust is critical for success, and how good trust leads to opportunities for your team
- Why process is more important than product, and why invalidating your ideas is as essential as validating them
- The role of passion in getting work done and doing it well
- The importance of lifelong learning, and choosing who you learn from
- Staying mindful of the people that helped you get to where you are now
Jul 12 2018
Rank #15: Holidays In The United States (with Esteban Marquez)
Esteban Marquez is a Product Designer on the Funsize team. He's also a very talented graphic designer and artist. Esteban and I discuss his experience in the various design fields that led to his recent transition to digital product design, the importance of personal branding and differentiating yourself, and much more.
On this episode we discuss:
- Esteban's design career experience and journey
- Art direction vs. product design
- The value of both deep focus and variety
- Onboarding designers and what it feels like joining a new design team
- What it's like hustling when you're first getting started
- Creating a personal brand, a persona, and a story that differentiates yourself
- The value of working in a team setting
- Managing ego and empathy
- Designing your life
Jul 02 2018
Rank #16: Happiness Is a State of Mind (with Marc Hemeon)
For over 20 years, Marc has been a designer. From working at startups like Designed by Humans, TeeFury to Co-Founding Flick where he worked to redesign Youtube in 2011 after being acquired by Google. When Marc was at Google, he was a very valuable asset and collaborator with teams across Google to design the Google X self-driving car project and Chromecast. After spending 4 years with Google Marc left and started North, then went on to become the CEO and Founder of Design, Inc.
"We should all be finding out what is going to make you happy and how are you going to figure out what's going to make you happy. How are you going to figure out how to truly be happy? and be self-aware enough to change things in your life to be grateful and have gratitude.."
A designer's work is a direct representation of how they think the world should look and feel and their work is a story of how they were raised, where they grew up, the music they listen to and every piece of who they are. Designers are passionate and emotional about what they do because of the type of person they. To a designer, design is more than just a business.
On this episode we discuss:
- Transparency in client relationships.
- Self-awareness in the approach of a proposal to a client.
- Be willing to help people even if it seems shaky because being good to people will usually yield positive results for everyone involved.
- Be willing to take risks to get a project.
- Do good work with good people and you'll succeed.
- Make an agreement on the relationship and how it will work.
- If it feels fishy, get out!
- Look inside yourself for the answer.
- Stop judging each other and stop pattern matching each other.
Feb 15 2017
Rank #17: Design Isn't Just Pixels (feat. Charlie Waite)
Being able to juggle an overwhelming amount of tasks, responsibilities and day to day activities comes down to how well you're able to carve out enough time to do the things that matter most to you each and every day.
Charlie Waite started his career with Focus Labs in Savannah, Georgia and learned the value of the hustle and how to make an impact in fast paced high demand, agile environment. After living and breathing the agency world Charlie sought to find a company, role, and environment that he identified with and work with disciplines that he hadn't had a lot of interaction with. Charlie found that opportunity with GoPro as their UX/UI Design Manger for their software team and was able to dig in and work with teams to design consumer facing products and be a part of creating a universal design language that spans the entire company
In this episode, Charlie sits down with Anthony to discuss what it meant for Charlie to make the transition from client services to more product focused design, what it means for Charlie to work directly with people, and how what you do outside of work can make a huge impact on your productivity, success, and overall level of happiness.
Follow Charlie here:
Nov 01 2016
Rank #18: What's Your Mission? (with Dan Mall)
Dan Mall lives in Philadelphia, Pennsylvania and is the CEO of Superfriendly, a design collaborative that seeks to connect talented and passionate people with design and development projects all around the globe. Since 2012, he and his company have worked with companies like: Google, Apple New York Times, Carnegie Mellon, About.com, Oreilly, TechCrunch, Entertainment Weekly and many more to produce delightful products and user experiences.
Before Superfriendly, Dan was at Big Spaceship, Happy Cog and a Technical Editor at A List Apart. Dan is dedicated to elevating our industry and training designers.
Right now, Dan is pushing the needle in the way large organizations connect with their users and their devices. From Insurance transparency to understandable and usable weather data to diminishing the barrier to a new career, Superfriendly and Dan Mall are working to widen the perspective of what design means to real people and how real people can impact the future of design.
"I think that my mission,
at least when it comes to work, is connecting people to opportunities,
they wouldn’t have had otherwise. I feel like that’s the thing I’m
good at and that’s the thing I can do for people and so that’s kind of
what’s been on my mind lately."
Dan has a unique perspective on the design community and the industry as a whole and has made it his personal mission to make a difference to improve: diversity in technology, mentorship career transitions and the overall training and building of design team to name a few. As a personal belief, Dan created the Superfriendly Academy to create an apprenticeship program that helps people in the process of making a career transition. He works to not only provide the opportunity for someone to gain a new career skill but the professionalism that goes along with that skill for that person to greatly succeed.
On this episode we discuss:
- The concept and success of a non-traditional design collaborative, Superfriendly.
- Superbooked and how this product could help him and users like you maintain your professional network.
- The idea of the human connection and that working together is a good way to get to know each other better.
- How finding the right project for the right person can produce great results.
- The lack of diversity in the tech industry.
- The Superfriendly Academy and their apprenticeship program.
- The differences between and apprenticeship and an internship.
- Career transitions and the value of mentorship.
- The success story of Greg the apprentice.
Feb 08 2017
Rank #19: Driving a Product (feat. Clark Valberg)
If creating a new service and product wasn't hard enough, how hard it is once it's in the marketplace? What's the best way to organize a team for ideal team alignment to tackle holistic user experience, the iterative design of discrete features, and ongoing optimization? Clark Valberg, CEO of InVision, shares his journey and their team's approach to driving a digital product.
- 00:00 Introductions and random laughs
- 02:52 Question 1: How and why did InVision start?
- 13:00 Question 2: How do you choose what features are right to build for InVision?
- 21:48 Question 3: Is it difficult to let the team own themes of the product?
- 25:52 Question 4: What consideration does InVision give to competitors?
- 30:00 Question 5: Can you describe a misstep InVision has made along the way?
- 35:00 Question 6: What's made InVision successful up to this point?
- 43:00 Question 7: How large is theInVision team? Any positions open?
Jan 02 2015
Rank #20: Communication is King (feat. Mae Reed)
Mae Reed is an interaction designer at Rackspace, part-time development instructor with Girl Code It and a pillar in the Austin design community.
She has a talent for understanding the value of designing through open lines of communication due to her first-hand experiences with designing and developing and feels that both designers and developers should be working together from the onset of the project to consider affordances and constraints. Mae is also an active and organizational member of an Austin meetup group, Fresh2Design, where she seeks to make connections with new designers and help them find their place in the Austin design community.
In this episode, Anthony sits down with Mae Reed to talk about how the way communication can not only be the champion of success in a smaller agency but also create a pathway for designers, developers, and clients to accomplish enterprise goals, together.
Follow Mae here:
Girl Develop It
Nov 15 2016