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Hustle

Updated about 11 hours ago

Arts
Business
Design
Careers
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The Hustle is a show dedicated to the evolution of the craft of design. We chat with design captains, inspiring designers, product leaders, agency owners, and the Funsize team about building teams that can create products that matter. Hosted by Funsize's Partner and Head of Design, Anthony Armendariz

Read more

The Hustle is a show dedicated to the evolution of the craft of design. We chat with design captains, inspiring designers, product leaders, agency owners, and the Funsize team about building teams that can create products that matter. Hosted by Funsize's Partner and Head of Design, Anthony Armendariz

iTunes Ratings

30 Ratings
Average Ratings
29
0
1
0
0

Highly Recommend!

By b_bach - Oct 28 2019
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Looking to grow as a designer or product manger? I HIGHLY recommend this podcast!

Graphic designer

By Shawnhporter - Feb 02 2015
Read more
Keep up the good work! Really enjoy this podcast.

iTunes Ratings

30 Ratings
Average Ratings
29
0
1
0
0

Highly Recommend!

By b_bach - Oct 28 2019
Read more
Looking to grow as a designer or product manger? I HIGHLY recommend this podcast!

Graphic designer

By Shawnhporter - Feb 02 2015
Read more
Keep up the good work! Really enjoy this podcast.

Listen to:

Cover image of Hustle

Hustle

Updated about 11 hours ago

Read more

The Hustle is a show dedicated to the evolution of the craft of design. We chat with design captains, inspiring designers, product leaders, agency owners, and the Funsize team about building teams that can create products that matter. Hosted by Funsize's Partner and Head of Design, Anthony Armendariz

David Blaine is an Asshole

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Anthony and Natalie share a story about working with David Blaine and why treating people with respect and fair pay is critical to long lasting impressions. View our blog post to see some of Anthony's original notes.

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Nov 21 2014

20mins

Play

Doing Small Things Well & Empowering Your Team (with Matt Faulk)

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We don't usually talk about business on the show, but the head of BASIC was willing to talk about how he runs his and we were happy to listen (and take notes).

Matt Faulk is BASIC's CEO and executive creative director. He always knew he wanted to do something big and is not surprised he ended up leading a company that does award-winning work brands like Apple / Beats by Dre, Nixon Watches, and BB Dakota.

"I had this idea of never settling... I just wanted to do good work — but I don’t mean good work as in creative work, I mean really solving client’s business issues, aligning ourselves as partners..."

His career has taken him all over the place, from basketball and professional BMX riding to bartending and graphic design. He says his goal with BASIC was to build a company where everyone involved had a stake in it, a say in it, and helped decide its direction moving forward.

Today, BASIC leads creative efforts across traditional and digital initiatives for some of the world's biggest lifestyle brands. Matt says they got there by engulfing themselves in their clients' businesses, becoming experts at doing small things well, and by putting people in the right spot. He also credits his network and the relationships he has built over the years.

“I wish in my younger years I would’ve focused more time on networking, which is why I’m trying to do it now. Because your network is everything. You never know when opportunities are gonna come....Just help people out, it always comes back.”

On this episode we discuss:

  • Matt’s background and original vision for BASIC.
  • Finding the ideal team size.
  • Investing in growth and following your gut.
  • Constant learning and networking.
  • Finding your competitive edge.
  • The commoditization of design.
  • Focusing on production vs. ideation.
  • Adapting to client needs.
  • How to influence change and growth from within.

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Mar 01 2017

48mins

Play

Choosing the Right Clients (feat. Stu Smith)

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Episode Outline

  1. The cost of a wrong client
  2. Don't choose a client based on money
  3. Ask the right questions early
  4. Favorite Clients' Traits

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Aug 08 2014

33mins

Play

The Intersection of Passions (with Greyson MacAlpine)

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The intersection of passions is at the center of this talk with designer Greyson. She discusses her journey to learn skills enough to shift from graphic design to product design. After finding employment and working in that field in the bay area for a while she's now pushing herself again. Striking out on her own, she’s established a freelance collective full of designers with varied skill sets called Wild and Grey.

Greyson’s work in photography, and specifically portraiture, is a reflection of her passion for people-centered design. Considering her audience as individuals, rather than as generic users, enables Greyson to have deeper connection to the things she’s making. One of the keys to this is cognitive empathy, which relies on understanding, rather than absorbing, someone else’s experience.

Greyson discusses her journey and the importance, and challenges, of both finding and facilitating mentorship. Whether looking to gain a new skill, navigating freelance life, or feeling comfortable speaking at conferences, Greyson’s philosophy is: say yes, grab any opportunity you have to learn, and, ultimately, just make shit.

“Just make sh*t.”

On this episode we discuss :

  • Diversity on design teams
  • Designing for real life
  • Importance of mentorship
  • Human-centered design
  • Advantages and challenges of freelance work
  • Role of empathy and psychology in design
  • Responses to criticism and building relationships with clients

You can see more of Greyson’s work, and learn about her freelance collective at her website: www.greysonmacalpine.com

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Jun 01 2017

47mins

Play

Work–life Balance

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Anthony, Natalie and Rick discuss what they've recently learned on a client trip to Finland about work–life balance.

Part of the Funsize culture is Funsize Fridays. Funsize doesn't do client work on Friday. In this episode they also talk about the how, why, and what of Funsize Fridays.

Show Notes

  • Catch up: What funsize has been up to
  • Finland trip: Sauna’s, Cabin workshops in the forest, and work–life balance tips from our clients in Finland
  • Funsize Fridays: How, why, and what of our weekly tradition of no-client-work Fridays

Links

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Oct 03 2014

37mins

Play

Show Don't Tell (feat. Andy Vitale)

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As Interaction Design Lead for 3M's Health Care Business Group, Andy Vitale is excited about making an impact in the healthcare space and designing meaningful healthcare solutions at the enterprise level.

Andy believes that being proactive in the enterprise environment is the best way to get the conversation started about designing successful solutions for enterprise problems. He also knows that it's important to always inform and educate people on what exactly it is that you do because it's more valuable when other people buy into and support what you do than simply speaking for yourself, especially on the enterprise level.

In this episode, Andy sits down with Anthony to discuss his perspective on ways to measure the impact of user experience, UX processes with his team and 3M, and how to grow user experience competency within a large organization like 3M.

Follow Andy here:
Twitter:

@andyvitale
3M:

Twitter: @3mdesign

Web: 3M Design & Careers

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Nov 08 2016

38mins

Play

Extraordinary Collaboration (with Michael Buzzard)

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Mike Buzzard is a Design Manager on the UX Community and Culture team at Google where he works on shaping, resourcing, supporting, and guiding a range of programs and projects that are designed to ensure the health and success of UX at Google. He also recently helped design the first of its kind undergraduate degree in User Experience Design at Savannah College of Art and Design (SCAD). He’s currently working with other design leaders to elevate the craft of design in emerging design cities and is an investor and advisor to many awesome companies.

Previously, Mike co-founded the design agency Cuban Council with his friends and collaborators, Toke Nygaard and Michael Schmidt. They created a company that could focus on making great things the way they thought it should be made. In their 10 year run, they were able to design cutting edge digital product design solutions for companies like Facebook, Google, Zendesk, Rdio, Quora, Evernote, and Epitaph Records.

"It's hugely important to understand what you're capable of
contributing and being surprised with the outcome when you partner
with someone that brings a different aspect to the work.... When you
collaborate with people and get their input and perspective it can be
extraordinary and that's what gets me out of bed every day."

Back in day as a “Creative Developer”, he helped usher in early generations of web designers and digital product designers through his commitment and contributions to sites like k10k.net, newstoday.com, designiskinky.net, and many more.

On this episode we discuss:

  • How Mike helps evangelize, elevate, and grow design at Google by
    working with a wide array of design teams, design leadership,
    business units, partners, and agencies.
  • What it was like doing web design back in the old school days when folks were hacking art and code to make unique web site and
    discovering the vast opportunities. Remember pixel fonts?
  • The story of building Newstoday.com.
  • His experience being hired by Brett Gurewitz from Bad Religion (one of his personal heros) to redesign Epitaph Record’s.
  • How Cuban Council was started, how they grew, and why they eventually closed the doors.
  • Why collaboration and a perspective of value is important to doing great work, and why it's important to always be sharing.
  • Why designers needing to trust and believe that we’re “doing what’s right for people most of the time” and that before being
    able to deliver a argument that's convincing and compelling, you
    have to be confident.
  • The story about a time when a young Mark Zuckerberg asked him to define design while they were working on the Facebook Logo.

Follow Mike here:

@mbuzzard

www.zopilote.co

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Jan 31 2017

50mins

Play

The Four Archetypes of the Complete Design Leader (with Peter Merholz)

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“Many designers don’t realize the challenges their leader faces.”

Peter Merholz is the VP of Design at Snagajob and co-author of “Org Design for Design Orgs”. He previously co-founded Adaptive Path, which is now part of the Capital One Design. In between all of this, Peter was also Funsize’s first client during his time at Groupon.

It’s been a couple of years since Peter’s been on the Hustle Podcast and we’re really excited to have him back. On this episode, Anthony and Peter chat about designing design teams, Peter’s new talk “The Four Archetypes of The Complete Design Leader”, design job titles, why Product Management is the new User Experience, and more.

More on Peter’s Four Archetypes of Design Leadership:

As designers become design leaders, they need to leave behind what made them successful and embrace new approaches to their work. And when they realize just how much there is to do, it can feel overwhelming. In this talk, Peter draws upon 20 years of leading design teams to provide a memorable framework for understanding all aspects of the role. As a Coach, you manage down to get the most out of your team. The Diplomat manages across, developing relationships with functional peers. The Advocate manages up, championing their team's work to executives and other stakeholders. And the Architect figures out the tools and frameworks necessary to support the design organization as it scales.

Visit the Funsize website
Subscribe to The Funsize Digest

Feb 28 2018

39mins

Play

Designing a Design Team and a Culture of Trust (with Anthony and Natalie Armendariz)

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Last year was a really big year for Funsize. Because the agency was growing, we focused 2017 towards designing our design team, hiring, developing employee growth plans, launching new cultural endeavors, developing new services, and investing in our future.

Tony Sanchez joins Funsize’s Partners Anthony and Natalie Armendariz to talk about all of this and a recent interview on the InVision blog called “Designing a Design Team”.

Visit the Funsize website
Subscribe to The Funsize Digest

Feb 14 2018

29mins

Play

Thank God Design is Here to Make This Right (with Greg Storey)

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“Until designers can speak the language of business (and to some
degree talk their talk), we’re just going to be the people that make
things look good."

An apology: I had some unknown issues with my gear during this recording so the quality suffered a bit. However, it was such a great conversation I just had to post it!

Greg Storey is an Executive Director of Design at USAA, captain of industry, and an all around badass designer and leader of designers. It’s been a while since Greg and I caught up and so we covered a bunch of important design business topics in this extra long episode of Hustle. I hope you enjoy it.

Also check out Greg's podcast Sprints and Milestones where he and Brett Harned share war stories, tips, tactics, and anecdotes on navigating the sometimes rough waters of getting digital projects done.

On this episode, we discuss:

  • The team that Greg leads at USAA, which focuses on investment
    products
  • What it was like using Iomega zips and Jaz drives
  • The biggest challenges that design organizations at large companies face
  • Design has it’s seat at the table but we don’t realize that we have to push the campaign further
  • Why designers should look to the IT industry for inspiration for communicating our value, how we impact business, and how to engage
  • The impact of modeling your team and pace after the Bay Area “move fast” culture and failing cheap vs. failing fast
  • Why designers needs to be good at business and be put on the hook and share responsibility for the performance of the things we make
  • How agencies can be more involved in all of the hard design work that's needed after the initial design is delivered
  • Why organizational empathy is just as important as user empathy
  • Developing the skill of asking and understanding the “Why, What, and How”
  • The book “Extreme Ownership: How U.S. Navy SEALs Lead and Win

Visit the Funsize website
Subscribe to The Funsize Digest

May 10 2018

53mins

Play

Pricing

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Pricing is a tricky subject. So many of us have found our way along in the dark, without much help. In episode 3, we discuss pricing models as well as our own approach. We also talk about things we've learned from some very smart people who are experts on the subject.

Show Notes

  • 00:46 Yes, I Love Technology: News about new tech and how it relates
    to the mobiles.
  • 11:51 Pricing: Not first date conversation.
  • 13:41 Fixed Pricing
  • 16:25 Value Based Pricing
  • 26:08 Hourly Rate
  • 35:10 Retainer Based Pricing 37:33 Pricing Resources 42:00 Funsize's Approach To Pricing
  • 50:24 Common Pricing Questions

Links

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Dec 19 2013

1hr 5mins

Play

This Is The Right Problem to Solve (with Eric Bollman)

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Eric Bollman is a Design Lead on the Facebook Groups team. Today he stopped by the Funsize studio to discuss his team's approach creating their missions, how they design and evolving the product, and methodologies they leverage to test and validating their design decisions.

On this episode we discuss:

  • Eric's experience running and growing a startup called Perkville in
    the bay area
  • Creating a culture of mentorship
  • Being a Chief Design Officer of one, and how running a startup helped Eric refine his focus and purpose
  • Eric walks us through the Facebook Groups team, their mission and how they work
  • The importance of "north star" concepts and their ability to help you sell an idea and a vision to your team
  • Why shorter (3 day) sprints can be more effective than 5 day design sprints
  • The "People/Problem" framework at Facebook and how Facebook designers drive the products and determine what to ship
  • The value of diverse job experiences and how working in an agency can help you learn skills to create and sell ideas
  • Having a diverse team of designers gives you awesome collaboration and outcomes.
  • Testing incremental changes get you incremental results, but when you test big bold ideas you can see huge angle changes in your metrics
  • Designers need to get out of their bubbles (most of your users are not like you)
  • Tips on user testing when you don't have real user testing support or funding

Visit the Funsize website
Subscribe to The Funsize Digest

Aug 01 2018

36mins

Play

Imagine an Army of Friend Bots (with Chris Messina)

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If you've ever used the hashtag, you've used a Chris Messina creation.

For over a decade, Chris Messina has worked to transform and reimagine the way we look at the world and the way we interact with technology. A self-proclaimed “master of none,” Chris focuses on improving behavioral technology and the social web. Chris has worked in large and small operations, from owning Citizen Agency to being a part of large-scale enterprise companies like Google and Uber where he's worked to expand, cultivate, and advocate for the developer community.

Chris just parted ways with Uber, where he was the developer experience lead. He is currently focusing on conversational products and, specifically, how the use of artificial intelligence (IA) and bots can profoundly affect self-driving and automated vehicles. He believes that conversational technology is the new wave of contextual design and that speech-based user interface can provide a shift into simpler technologies.

"Imagine an army of bots that are your friends, or are essentially extensions of your friends, that allow you to tap into their extensive contextual knowledge about the subjects that you need information about. The biggest question and task is devising a way to bring all this information together and in a form that gives us more power and control over that experience, and can make the most interesting and useful knowledge available to those people into the right times and moments."

On this episode we discuss:

  • The hashtag: the idea, the reception, and what it's like today.
  • The early days of the Internet.
  • The cyclical nature of design and how success sometimes comes from defeat.
  • The power of the Internet.
  • Open source and how the idea came about.
  • The ethics of creating bots.
  • Conversational UI
  • Automated vehicles

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Feb 22 2017

45mins

Play

The Trust Tree (with Ryan Wilson)

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Ryan Wilson is a Product Designer on the Day of Travel Team at Alaska Airlines in Seattle Washington. Ryan stopped by the Funsize studio to talk about how Alaska gets people from point A to point B, designing a holistic experience, building trust in your design team, and why he's adamant about being a lifelong learner.

On this episode we discuss:

  • Design in the airline industry and at Alaska Airlines
  • Complex service design, ecosystems and designing for consistency in digital and analog experiences
  • User research and advocating for your customers in all you do
  • How context should inform your product, design, and the user experience
  • Why developing trust is critical for success, and how good trust leads to opportunities for your team
  • Why process is more important than product, and why invalidating your ideas is as essential as validating them
  • The role of passion in getting work done and doing it well
  • The importance of lifelong learning, and choosing who you learn from
  • Staying mindful of the people that helped you get to where you are now

Visit the Funsize Website
Subscribe to The Funsize Digest

Jul 12 2018

32mins

Play

Banter: Connecting People with Awesome Stories (with James Reggio and Steve Krenzel)

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Banter is a brand new and exciting social podcast platform for sharing and discussing podcasts, and discovering amazing new content and shows with your friends. Banter's Co-Founders Steve Krenzel and James Reggio join me on this episode to discuss the product's recent launch, their origin story, what makes Banter great, and their vision of the podcasting space.

Download Banter for iOS, or Android.

“There are more Americans listening to podcasts than being on
Twitter... It’s really about connecting people to stories, and
connecting stories to people.”

On this episode we discuss:

  • The Banter origin story
  • How James and Steve run the company and develop product from opposite sites of the United States
  • How Banter helps people discover new podcast episodes and shows through their friends and social connections
  • Banter's cool Recast feature for sharing awesome content with the community and on social networks
  • The importance of being cross-platform
  • Banter's experience working with Funsize to design the brand, product design, and design system
  • The value of design in the early days, the present, and the future
  • Advise for designers who work with startups, and advise for startups who work with designers

Visit the Funsize website
Subscribe to The Funsize Digest

Sep 30 2018

44mins

Play

Holidays In The United States (with Esteban Marquez)

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Esteban Marquez is a Product Designer on the Funsize team. He's also a very talented graphic designer and artist. Esteban and I discuss his experience in the various design fields that led to his recent transition to digital product design, the importance of personal branding and differentiating yourself, and much more.

On this episode we discuss:

  • Esteban's design career experience and journey
  • Art direction vs. product design
  • The value of both deep focus and variety
  • Onboarding designers and what it feels like joining a new design team
  • What it's like hustling when you're first getting started
  • Creating a personal brand, a persona, and a story that differentiates yourself
  • The value of working in a team setting
  • Managing ego and empathy
  • Designing your life

Visit the Funsize website
Subscribe to The Funsize Digest

Jul 02 2018

35mins

Play

Happiness Is a State of Mind (with Marc Hemeon)

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For over 20 years, Marc has been a designer. From working at startups like Designed by Humans, TeeFury to Co-Founding Flick where he worked to redesign Youtube in 2011 after being acquired by Google. When Marc was at Google, he was a very valuable asset and collaborator with teams across Google to design the Google X self-driving car project and Chromecast. After spending 4 years with Google Marc left and started North, then went on to become the CEO and Founder of Design, Inc.

"We should all be finding out what is going to make you happy and how are you going to figure out what's going to make you happy. How are you going to figure out how to truly be happy? and be self-aware enough to change things in your life to be grateful and have gratitude.."

A designer's work is a direct representation of how they think the world should look and feel and their work is a story of how they were raised, where they grew up, the music they listen to and every piece of who they are. Designers are passionate and emotional about what they do because of the type of person they. To a designer, design is more than just a business.

On this episode we discuss:

  • Transparency in client relationships.
  • Self-awareness in the approach of a proposal to a client.
  • Be willing to help people even if it seems shaky because being good to people will usually yield positive results for everyone involved.
  • Be willing to take risks to get a project.
  • Do good work with good people and you'll succeed.
  • Make an agreement on the relationship and how it will work.
  • If it feels fishy, get out!
  • Look inside yourself for the answer.
  • Stop judging each other and stop pattern matching each other.

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Feb 15 2017

1hr 2mins

Play

Design Isn't Just Pixels (feat. Charlie Waite)

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Being able to juggle an overwhelming amount of tasks, responsibilities and day to day activities comes down to how well you're able to carve out enough time to do the things that matter most to you each and every day.

Charlie Waite started his career with Focus Labs in Savannah, Georgia and learned the value of the hustle and how to make an impact in fast paced high demand, agile environment. After living and breathing the agency world Charlie sought to find a company, role, and environment that he identified with and work with disciplines that he hadn't had a lot of interaction with. Charlie found that opportunity with GoPro as their UX/UI Design Manger for their software team and was able to dig in and work with teams to design consumer facing products and be a part of creating a universal design language that spans the entire company

In this episode, Charlie sits down with Anthony to discuss what it meant for Charlie to make the transition from client services to more product focused design, what it means for Charlie to work directly with people, and how what you do outside of work can make a huge impact on your productivity, success, and overall level of happiness.

Follow Charlie here:

Twitter: @charliecwaite

Dribbble: charliewaite

Web: charliewaite.me
Gopro

Twitter: @gopro
Focus Lab

Twitter: @focusLabLLC

Visit the Funsize website
Subscribe to The Funsize Digest
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Nov 01 2016

47mins

Play

What's Your Mission? (with Dan Mall)

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Dan Mall lives in Philadelphia, Pennsylvania and is the CEO of Superfriendly, a design collaborative that seeks to connect talented and passionate people with design and development projects all around the globe. Since 2012, he and his company have worked with companies like: Google, Apple New York Times, Carnegie Mellon, About.com, Oreilly, TechCrunch, Entertainment Weekly and many more to produce delightful products and user experiences.

Before Superfriendly, Dan was at Big Spaceship, Happy Cog and a Technical Editor at A List Apart. Dan is dedicated to elevating our industry and training designers.

Right now, Dan is pushing the needle in the way large organizations connect with their users and their devices. From Insurance transparency to understandable and usable weather data to diminishing the barrier to a new career, Superfriendly and Dan Mall are working to widen the perspective of what design means to real people and how real people can impact the future of design.

"I think that my mission,
at least when it comes to work, is connecting people to opportunities,
they wouldn’t have had otherwise. I feel like that’s the thing I’m
good at and that’s the thing I can do for people and so that’s kind of
what’s been on my mind lately."

Dan has a unique perspective on the design community and the industry as a whole and has made it his personal mission to make a difference to improve: diversity in technology, mentorship career transitions and the overall training and building of design team to name a few. As a personal belief, Dan created the Superfriendly Academy to create an apprenticeship program that helps people in the process of making a career transition. He works to not only provide the opportunity for someone to gain a new career skill but the professionalism that goes along with that skill for that person to greatly succeed.

On this episode we discuss:

  • The concept and success of a non-traditional design collaborative, Superfriendly.
  • Superbooked and how this product could help him and users like you maintain your professional network.
  • The idea of the human connection and that working together is a good way to get to know each other better.
  • How finding the right project for the right person can produce great results.
  • The lack of diversity in the tech industry.
  • The Superfriendly Academy and their apprenticeship program.
  • The differences between and apprenticeship and an internship.
  • Career transitions and the value of mentorship.
  • The success story of Greg the apprentice.

Follow Dan here:

@danmall

www.superfriend.ly

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Feb 08 2017

56mins

Play

Death To Time Tracking

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Updated show notes coming soon...

For now...

  • 00:00 Intro And News; iOS8 and Elle, plus Google Watch
  • 13:05 Why Do We Track Time?
  • 17:39 Why We Hate Time Tracking
  • 26:39 Alternatives to Time Tracking
  • 43:41 This Podcast Has A New Name

Links:

Visit the Funsize website
Subscribe to The Funsize Digest
Check out Funsize on Instagram

Jul 11 2014

47mins

Play

Personal Values and Their Effect on Leadership (Mike Trozzo, Tide University Laundry)

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Mike Trozzo is the EVP at Tide University Laundry, a service business disrupting the laundry-norm on campuses around the country. His career trajectory took him from dreams of being an astronaut and doctor, to studying finance in college, pursuing acting in LA and  eventually leading design and engineering teams in Waco, Texas.

In this episode, we discuss:

  • Connecting the dots between design and P&L
  • Budgeting for design
  • Staffing projects
  • Design roles and responsibilities
  • Balancing the skillsets and goals of team members
  • The shifting need for generalists and specialists
  • Childhood career dreams vs. adult career reality
  • Personal values and work values
  • How Funsize's values emerged

Nov 20 2019

1hr 3mins

Play

Goal-Setting for Growth (Brian Peterson, Funsize)

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Brian Peterson is a former Funsize Associate Design Director with a passion for collaboration and intentional design. He's a close friend and talented designer whose career saw a lot of growth during his time with us. Brian is making the move back home to Chicago, but before he left, he graced us with a send-off podcast to discuss goal-setting — a subject he's particularly passionate about.

In this episode, we discuss:

  • The characteristics of a good goal.
  • What it means to work with intent.
  • Goal-setting for teams.
  • The importance of clear communication with clients.
  • Understanding different stakeholders in an organization.

Sep 20 2019

49mins

Play

What Are You Gonna Say Yes To? (with Joel Beukelman)

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Joel Beukelman is a Senior Interaction Designer at Google where he works on Chrome. He's also a prolific content creator with a popular YouTube channel and vlog. In this episode, Anthony and Joel cover everything from family life and time prioritization, to health, jacuzzis and — of course – design.

On this episode we discuss:

  • Juggling family, travel, a high-level design job at Google and content creation
  • Prioritizing for life satisfaction
  • The importance of health for designers
  • Joel's experience transitioning from startup life back to Google
  • The need for support in your career and personal life
  • The challenges of investing in personal time as a creative
  • The consequences of too much hustling
  • Chasing titles vs. doing work you love
  • What it’s like to work on a product used by 1 billion people.
  • Finding what’s next after you’ve reached your career goals

Visit the Funsize website
Subscribe to The Funsize Digest

Mar 28 2019

52mins

Play

So You Want to be a Manager (with Jen Dary)

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Jen Dary is the founder of Plucky, a company that specializes in creating healthy dynamics at work through coaching, consulting, workshops, and education. On this episode of the Hustle she chats with Anthony about how to know if management is right for you, what challenges new and established leaders face every day, and strategies to help along the way.

On this episode we discuss:

  • What questions to ask before accepting a management role
  • The most common challenges facing both high-level and new leaders
  • Understanding how management might fit in your career path
  • How to create and communicate vision to your team
  • Dealing with creator grief: not making things anymore
  • The role of trust in management relationships
  • How to gauge and improve employee experience
  • Giving yourself permission to experiment, learn, and find new tools

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Feb 08 2019

40mins

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Great Things Come From Great Diverse Teams (with Katie Dill)

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Katie Dill is the VP of Design at Lyft. Her team includes about one hundred creatives who are part of everything Lyft makes for drivers, passengers, users, and in-house teams. Katie discusses the importance of believing in your mission, how diverse teams benefit companies in multiple ways, staying in touch with users, and how creating and empowering a great design team is, in itself, an amazing design task.

On this episode we discuss:

  • Making sure a team is happy, healthy, productive, and doing the best work of their lives
  • Seeing beyond the pixels to the offline experience of users
  • Managing a design team and being farther from the work, but closer to the people who make it happen
  • Defining design beyond a product or object. We design teams, design strategies, we design the way we work
  • Empowering diversity in hiring and beyond and the far-reaching benefits of a diverse team
  • Lyft’s multidimensional goals to improve transportation, environmental issues, and accessibility to make every city more about the people who live there
  • Empathy for users and how Lyft designs for drivers, passengers, and the unique attributes of every city that impacts their experience
  • Advantages and disadvantages of working for an in-house team or an agency
  • Making a positive impact, mentoring, and stepping forward to empower others

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Jan 15 2019

48mins

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Banter: Connecting People with Awesome Stories (with James Reggio and Steve Krenzel)

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Banter is a brand new and exciting social podcast platform for sharing and discussing podcasts, and discovering amazing new content and shows with your friends. Banter's Co-Founders Steve Krenzel and James Reggio join me on this episode to discuss the product's recent launch, their origin story, what makes Banter great, and their vision of the podcasting space.

Download Banter for iOS, or Android.

“There are more Americans listening to podcasts than being on
Twitter... It’s really about connecting people to stories, and
connecting stories to people.”

On this episode we discuss:

  • The Banter origin story
  • How James and Steve run the company and develop product from opposite sites of the United States
  • How Banter helps people discover new podcast episodes and shows through their friends and social connections
  • Banter's cool Recast feature for sharing awesome content with the community and on social networks
  • The importance of being cross-platform
  • Banter's experience working with Funsize to design the brand, product design, and design system
  • The value of design in the early days, the present, and the future
  • Advise for designers who work with startups, and advise for startups who work with designers

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Sep 30 2018

44mins

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This Is The Right Problem to Solve (with Eric Bollman)

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Eric Bollman is a Design Lead on the Facebook Groups team. Today he stopped by the Funsize studio to discuss his team's approach creating their missions, how they design and evolving the product, and methodologies they leverage to test and validating their design decisions.

On this episode we discuss:

  • Eric's experience running and growing a startup called Perkville in
    the bay area
  • Creating a culture of mentorship
  • Being a Chief Design Officer of one, and how running a startup helped Eric refine his focus and purpose
  • Eric walks us through the Facebook Groups team, their mission and how they work
  • The importance of "north star" concepts and their ability to help you sell an idea and a vision to your team
  • Why shorter (3 day) sprints can be more effective than 5 day design sprints
  • The "People/Problem" framework at Facebook and how Facebook designers drive the products and determine what to ship
  • The value of diverse job experiences and how working in an agency can help you learn skills to create and sell ideas
  • Having a diverse team of designers gives you awesome collaboration and outcomes.
  • Testing incremental changes get you incremental results, but when you test big bold ideas you can see huge angle changes in your metrics
  • Designers need to get out of their bubbles (most of your users are not like you)
  • Tips on user testing when you don't have real user testing support or funding

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Aug 01 2018

36mins

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The Trust Tree (with Ryan Wilson)

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Ryan Wilson is a Product Designer on the Day of Travel Team at Alaska Airlines in Seattle Washington. Ryan stopped by the Funsize studio to talk about how Alaska gets people from point A to point B, designing a holistic experience, building trust in your design team, and why he's adamant about being a lifelong learner.

On this episode we discuss:

  • Design in the airline industry and at Alaska Airlines
  • Complex service design, ecosystems and designing for consistency in digital and analog experiences
  • User research and advocating for your customers in all you do
  • How context should inform your product, design, and the user experience
  • Why developing trust is critical for success, and how good trust leads to opportunities for your team
  • Why process is more important than product, and why invalidating your ideas is as essential as validating them
  • The role of passion in getting work done and doing it well
  • The importance of lifelong learning, and choosing who you learn from
  • Staying mindful of the people that helped you get to where you are now

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Jul 12 2018

32mins

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Holidays In The United States (with Esteban Marquez)

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Esteban Marquez is a Product Designer on the Funsize team. He's also a very talented graphic designer and artist. Esteban and I discuss his experience in the various design fields that led to his recent transition to digital product design, the importance of personal branding and differentiating yourself, and much more.

On this episode we discuss:

  • Esteban's design career experience and journey
  • Art direction vs. product design
  • The value of both deep focus and variety
  • Onboarding designers and what it feels like joining a new design team
  • What it's like hustling when you're first getting started
  • Creating a personal brand, a persona, and a story that differentiates yourself
  • The value of working in a team setting
  • Managing ego and empathy
  • Designing your life

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Jul 02 2018

35mins

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Thank God Design is Here to Make This Right (with Greg Storey)

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“Until designers can speak the language of business (and to some
degree talk their talk), we’re just going to be the people that make
things look good."

An apology: I had some unknown issues with my gear during this recording so the quality suffered a bit. However, it was such a great conversation I just had to post it!

Greg Storey is an Executive Director of Design at USAA, captain of industry, and an all around badass designer and leader of designers. It’s been a while since Greg and I caught up and so we covered a bunch of important design business topics in this extra long episode of Hustle. I hope you enjoy it.

Also check out Greg's podcast Sprints and Milestones where he and Brett Harned share war stories, tips, tactics, and anecdotes on navigating the sometimes rough waters of getting digital projects done.

On this episode, we discuss:

  • The team that Greg leads at USAA, which focuses on investment
    products
  • What it was like using Iomega zips and Jaz drives
  • The biggest challenges that design organizations at large companies face
  • Design has it’s seat at the table but we don’t realize that we have to push the campaign further
  • Why designers should look to the IT industry for inspiration for communicating our value, how we impact business, and how to engage
  • The impact of modeling your team and pace after the Bay Area “move fast” culture and failing cheap vs. failing fast
  • Why designers needs to be good at business and be put on the hook and share responsibility for the performance of the things we make
  • How agencies can be more involved in all of the hard design work that's needed after the initial design is delivered
  • Why organizational empathy is just as important as user empathy
  • Developing the skill of asking and understanding the “Why, What, and How”
  • The book “Extreme Ownership: How U.S. Navy SEALs Lead and Win

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May 10 2018

53mins

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The Four Archetypes of the Complete Design Leader (with Peter Merholz)

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“Many designers don’t realize the challenges their leader faces.”

Peter Merholz is the VP of Design at Snagajob and co-author of “Org Design for Design Orgs”. He previously co-founded Adaptive Path, which is now part of the Capital One Design. In between all of this, Peter was also Funsize’s first client during his time at Groupon.

It’s been a couple of years since Peter’s been on the Hustle Podcast and we’re really excited to have him back. On this episode, Anthony and Peter chat about designing design teams, Peter’s new talk “The Four Archetypes of The Complete Design Leader”, design job titles, why Product Management is the new User Experience, and more.

More on Peter’s Four Archetypes of Design Leadership:

As designers become design leaders, they need to leave behind what made them successful and embrace new approaches to their work. And when they realize just how much there is to do, it can feel overwhelming. In this talk, Peter draws upon 20 years of leading design teams to provide a memorable framework for understanding all aspects of the role. As a Coach, you manage down to get the most out of your team. The Diplomat manages across, developing relationships with functional peers. The Advocate manages up, championing their team's work to executives and other stakeholders. And the Architect figures out the tools and frameworks necessary to support the design organization as it scales.

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Feb 28 2018

39mins

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Designing a Design Team and a Culture of Trust (with Anthony and Natalie Armendariz)

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Last year was a really big year for Funsize. Because the agency was growing, we focused 2017 towards designing our design team, hiring, developing employee growth plans, launching new cultural endeavors, developing new services, and investing in our future.

Tony Sanchez joins Funsize’s Partners Anthony and Natalie Armendariz to talk about all of this and a recent interview on the InVision blog called “Designing a Design Team”.

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Feb 14 2018

29mins

Play

The Intersection of Passions (with Greyson MacAlpine)

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The intersection of passions is at the center of this talk with designer Greyson. She discusses her journey to learn skills enough to shift from graphic design to product design. After finding employment and working in that field in the bay area for a while she's now pushing herself again. Striking out on her own, she’s established a freelance collective full of designers with varied skill sets called Wild and Grey.

Greyson’s work in photography, and specifically portraiture, is a reflection of her passion for people-centered design. Considering her audience as individuals, rather than as generic users, enables Greyson to have deeper connection to the things she’s making. One of the keys to this is cognitive empathy, which relies on understanding, rather than absorbing, someone else’s experience.

Greyson discusses her journey and the importance, and challenges, of both finding and facilitating mentorship. Whether looking to gain a new skill, navigating freelance life, or feeling comfortable speaking at conferences, Greyson’s philosophy is: say yes, grab any opportunity you have to learn, and, ultimately, just make shit.

“Just make sh*t.”

On this episode we discuss :

  • Diversity on design teams
  • Designing for real life
  • Importance of mentorship
  • Human-centered design
  • Advantages and challenges of freelance work
  • Role of empathy and psychology in design
  • Responses to criticism and building relationships with clients

You can see more of Greyson’s work, and learn about her freelance collective at her website: www.greysonmacalpine.com

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Jun 01 2017

47mins

Play

Virtually Real Experiences (with Gabriel Valdivia)

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Many people lavish in immersive experiences when they hear VR, but companies like Facebook strive to push the boundaries of how people can and will interact with their social network, businesses around them and places around the globe. Gabriel Valdivia talks about his work exploring the possibilities of VR technology for Facebook and the importance of the tools to work in and on VR will be.

Coming from a background of product design and visual storytelling, Gabe discusses making the leap to VR, a field that is still being defined.

“I am wired this way. I’m excited by new problems that haven't been figured out yet and that’s kind of where I thrive. There’s a lot of people like that in VR today.”

In the episode of Hustle, Gabriel Valdivia and Anthony Armendariz talk about his work exploring the possibilities of VR technology for Facebook and how they are seeing an opportunity to introduce the technology in media already familiar to their users.

On this episode we discuss:

  • The intersection of design and VR
  • Spectrum of VR and AR technology
  • Rapid growth of VR startups
  • Business challenges of developing new technologies
  • Resources for learning about VR technology
  • Facebook offers resources for design and VR at http://facebook.design/vr

You can learn more about Gabe Valdivia and his current projects and podcasts at http://www.gabrielvaldivia.com

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Apr 11 2017

54mins

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Doing Small Things Well & Empowering Your Team (with Matt Faulk)

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We don't usually talk about business on the show, but the head of BASIC was willing to talk about how he runs his and we were happy to listen (and take notes).

Matt Faulk is BASIC's CEO and executive creative director. He always knew he wanted to do something big and is not surprised he ended up leading a company that does award-winning work brands like Apple / Beats by Dre, Nixon Watches, and BB Dakota.

"I had this idea of never settling... I just wanted to do good work — but I don’t mean good work as in creative work, I mean really solving client’s business issues, aligning ourselves as partners..."

His career has taken him all over the place, from basketball and professional BMX riding to bartending and graphic design. He says his goal with BASIC was to build a company where everyone involved had a stake in it, a say in it, and helped decide its direction moving forward.

Today, BASIC leads creative efforts across traditional and digital initiatives for some of the world's biggest lifestyle brands. Matt says they got there by engulfing themselves in their clients' businesses, becoming experts at doing small things well, and by putting people in the right spot. He also credits his network and the relationships he has built over the years.

“I wish in my younger years I would’ve focused more time on networking, which is why I’m trying to do it now. Because your network is everything. You never know when opportunities are gonna come....Just help people out, it always comes back.”

On this episode we discuss:

  • Matt’s background and original vision for BASIC.
  • Finding the ideal team size.
  • Investing in growth and following your gut.
  • Constant learning and networking.
  • Finding your competitive edge.
  • The commoditization of design.
  • Focusing on production vs. ideation.
  • Adapting to client needs.
  • How to influence change and growth from within.

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Mar 01 2017

48mins

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Imagine an Army of Friend Bots (with Chris Messina)

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If you've ever used the hashtag, you've used a Chris Messina creation.

For over a decade, Chris Messina has worked to transform and reimagine the way we look at the world and the way we interact with technology. A self-proclaimed “master of none,” Chris focuses on improving behavioral technology and the social web. Chris has worked in large and small operations, from owning Citizen Agency to being a part of large-scale enterprise companies like Google and Uber where he's worked to expand, cultivate, and advocate for the developer community.

Chris just parted ways with Uber, where he was the developer experience lead. He is currently focusing on conversational products and, specifically, how the use of artificial intelligence (IA) and bots can profoundly affect self-driving and automated vehicles. He believes that conversational technology is the new wave of contextual design and that speech-based user interface can provide a shift into simpler technologies.

"Imagine an army of bots that are your friends, or are essentially extensions of your friends, that allow you to tap into their extensive contextual knowledge about the subjects that you need information about. The biggest question and task is devising a way to bring all this information together and in a form that gives us more power and control over that experience, and can make the most interesting and useful knowledge available to those people into the right times and moments."

On this episode we discuss:

  • The hashtag: the idea, the reception, and what it's like today.
  • The early days of the Internet.
  • The cyclical nature of design and how success sometimes comes from defeat.
  • The power of the Internet.
  • Open source and how the idea came about.
  • The ethics of creating bots.
  • Conversational UI
  • Automated vehicles

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Feb 22 2017

45mins

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Happiness Is a State of Mind (with Marc Hemeon)

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For over 20 years, Marc has been a designer. From working at startups like Designed by Humans, TeeFury to Co-Founding Flick where he worked to redesign Youtube in 2011 after being acquired by Google. When Marc was at Google, he was a very valuable asset and collaborator with teams across Google to design the Google X self-driving car project and Chromecast. After spending 4 years with Google Marc left and started North, then went on to become the CEO and Founder of Design, Inc.

"We should all be finding out what is going to make you happy and how are you going to figure out what's going to make you happy. How are you going to figure out how to truly be happy? and be self-aware enough to change things in your life to be grateful and have gratitude.."

A designer's work is a direct representation of how they think the world should look and feel and their work is a story of how they were raised, where they grew up, the music they listen to and every piece of who they are. Designers are passionate and emotional about what they do because of the type of person they. To a designer, design is more than just a business.

On this episode we discuss:

  • Transparency in client relationships.
  • Self-awareness in the approach of a proposal to a client.
  • Be willing to help people even if it seems shaky because being good to people will usually yield positive results for everyone involved.
  • Be willing to take risks to get a project.
  • Do good work with good people and you'll succeed.
  • Make an agreement on the relationship and how it will work.
  • If it feels fishy, get out!
  • Look inside yourself for the answer.
  • Stop judging each other and stop pattern matching each other.

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Feb 15 2017

1hr 2mins

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What's Your Mission? (with Dan Mall)

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Dan Mall lives in Philadelphia, Pennsylvania and is the CEO of Superfriendly, a design collaborative that seeks to connect talented and passionate people with design and development projects all around the globe. Since 2012, he and his company have worked with companies like: Google, Apple New York Times, Carnegie Mellon, About.com, Oreilly, TechCrunch, Entertainment Weekly and many more to produce delightful products and user experiences.

Before Superfriendly, Dan was at Big Spaceship, Happy Cog and a Technical Editor at A List Apart. Dan is dedicated to elevating our industry and training designers.

Right now, Dan is pushing the needle in the way large organizations connect with their users and their devices. From Insurance transparency to understandable and usable weather data to diminishing the barrier to a new career, Superfriendly and Dan Mall are working to widen the perspective of what design means to real people and how real people can impact the future of design.

"I think that my mission,
at least when it comes to work, is connecting people to opportunities,
they wouldn’t have had otherwise. I feel like that’s the thing I’m
good at and that’s the thing I can do for people and so that’s kind of
what’s been on my mind lately."

Dan has a unique perspective on the design community and the industry as a whole and has made it his personal mission to make a difference to improve: diversity in technology, mentorship career transitions and the overall training and building of design team to name a few. As a personal belief, Dan created the Superfriendly Academy to create an apprenticeship program that helps people in the process of making a career transition. He works to not only provide the opportunity for someone to gain a new career skill but the professionalism that goes along with that skill for that person to greatly succeed.

On this episode we discuss:

  • The concept and success of a non-traditional design collaborative, Superfriendly.
  • Superbooked and how this product could help him and users like you maintain your professional network.
  • The idea of the human connection and that working together is a good way to get to know each other better.
  • How finding the right project for the right person can produce great results.
  • The lack of diversity in the tech industry.
  • The Superfriendly Academy and their apprenticeship program.
  • The differences between and apprenticeship and an internship.
  • Career transitions and the value of mentorship.
  • The success story of Greg the apprentice.

Follow Dan here:

@danmall

www.superfriend.ly

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Feb 08 2017

56mins

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Extraordinary Collaboration (with Michael Buzzard)

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Mike Buzzard is a Design Manager on the UX Community and Culture team at Google where he works on shaping, resourcing, supporting, and guiding a range of programs and projects that are designed to ensure the health and success of UX at Google. He also recently helped design the first of its kind undergraduate degree in User Experience Design at Savannah College of Art and Design (SCAD). He’s currently working with other design leaders to elevate the craft of design in emerging design cities and is an investor and advisor to many awesome companies.

Previously, Mike co-founded the design agency Cuban Council with his friends and collaborators, Toke Nygaard and Michael Schmidt. They created a company that could focus on making great things the way they thought it should be made. In their 10 year run, they were able to design cutting edge digital product design solutions for companies like Facebook, Google, Zendesk, Rdio, Quora, Evernote, and Epitaph Records.

"It's hugely important to understand what you're capable of
contributing and being surprised with the outcome when you partner
with someone that brings a different aspect to the work.... When you
collaborate with people and get their input and perspective it can be
extraordinary and that's what gets me out of bed every day."

Back in day as a “Creative Developer”, he helped usher in early generations of web designers and digital product designers through his commitment and contributions to sites like k10k.net, newstoday.com, designiskinky.net, and many more.

On this episode we discuss:

  • How Mike helps evangelize, elevate, and grow design at Google by
    working with a wide array of design teams, design leadership,
    business units, partners, and agencies.
  • What it was like doing web design back in the old school days when folks were hacking art and code to make unique web site and
    discovering the vast opportunities. Remember pixel fonts?
  • The story of building Newstoday.com.
  • His experience being hired by Brett Gurewitz from Bad Religion (one of his personal heros) to redesign Epitaph Record’s.
  • How Cuban Council was started, how they grew, and why they eventually closed the doors.
  • Why collaboration and a perspective of value is important to doing great work, and why it's important to always be sharing.
  • Why designers needing to trust and believe that we’re “doing what’s right for people most of the time” and that before being
    able to deliver a argument that's convincing and compelling, you
    have to be confident.
  • The story about a time when a young Mark Zuckerberg asked him to define design while they were working on the Facebook Logo.

Follow Mike here:

@mbuzzard

www.zopilote.co

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Jan 31 2017

50mins

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Communication is King (feat. Mae Reed)

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Mae Reed is an interaction designer at Rackspace, part-time development instructor with Girl Code It and a pillar in the Austin design community.

She has a talent for understanding the value of designing through open lines of communication due to her first-hand experiences with designing and developing and feels that both designers and developers should be working together from the onset of the project to consider affordances and constraints. Mae is also an active and organizational member of an Austin meetup group, Fresh2Design, where she seeks to make connections with new designers and help them find their place in the Austin design community.

In this episode, Anthony sits down with Mae Reed to talk about how the way communication can not only be the champion of success in a smaller agency but also create a pathway for designers, developers, and clients to accomplish enterprise goals, together.

Follow Mae here:
Twitter:

@maebees

web: maekr.co

maereed@me.com
Rackspace:

Twitter: @rackspace

web: rackspace.com
Fresh2Design:

Twitter: @fresh2design

web: fresh2design.com
Girl Develop It

@girldevelopit

web: girldevelopit.com

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Nov 15 2016

35mins

Play