Ranked #1

#27: How to Create Business Stories People Actually Care About
#27: How to Create Business Stories People Actually Care About
John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, joins the Business of Story Po... Read more
17 Feb 2016
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51mins
Ranked #2

The Seven Stories You Need to Tell to Sell
The Seven Stories You Need to Tell to Sell
Many sales and business professionals ask themselves questions every day. "How do I earn the trust of my audience?" "How... Read more
24 Dec 2018
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1hr 3mins
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Ranked #3

#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells
#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells
The power of anecdote is so great that it has a momentum all its own. No matter how boring the facts are, with a compell... Read more
21 May 2018
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52mins
Ranked #4

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience
#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience
In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, y... Read more
6 Apr 2018
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56mins
Ranked #5

#30: The Brain Science Behind Business Storytelling
#30: The Brain Science Behind Business Storytelling
Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Po... Read more
7 Mar 2016
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59mins
Ranked #6

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling
#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling
By now, you know the importance of using inspiration, relatability in your stories. Still, it can be difficult to combin... Read more
14 May 2018
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58mins
Ranked #7

How a Purpose-Driven Brand Story Will Increase the Health of Your Organization
How a Purpose-Driven Brand Story Will Increase the Health of Your Organization
In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community... Read more
3 Sep 2018
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1hr 5mins
Ranked #8

#243: How to Keep Sharing Your Stories Through COVID-19
#243: How to Keep Sharing Your Stories Through COVID-19
Jay Baer, founder of Convince & Convert, and Pamela Slim, founder of K’é Main Street Learning Lab, both best selling... Read more
6 Apr 2020
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55mins
Ranked #9

#235: How Your Purpose-Driven Brand Story Can Triple Your Growth
#235: How Your Purpose-Driven Brand Story Can Triple Your Growth
André Martin Hobbs, founder of Prêt, Auto, Partez, shares how their focused purpose-driven brand story has grown their M... Read more
10 Feb 2020
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1hr 33mins
Ranked #10

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling
#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling
Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit ... Read more
30 Jul 2018
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1hr 3mins
Ranked #11

How to Engage Your Narrative Mind
How to Engage Your Narrative Mind
Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is... Read more
17 Sep 2018
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57mins
Ranked #12

#153: How to Evolve as a Brand Storyteller
#153: How to Evolve as a Brand Storyteller
What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite... Read more
16 Jul 2018
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46mins
Ranked #13

#222 Why Your Brand Storytelling Needs to be Familiar, But Novel
#222 Why Your Brand Storytelling Needs to be Familiar, But Novel
Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science ... Read more
11 Nov 2019
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57mins
Ranked #14

#230: How to Use Brand Storytelling to Ignite Your Startup
#230: How to Use Brand Storytelling to Ignite Your Startup
Sonny Patel, founder of Insurmi, an AI-based engagement platform that top-tier global carriers use to simplifying the bu... Read more
6 Jan 2020
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57mins
Ranked #15

#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling
#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling
Microsoft’s Head of Global Internships, Miri Rodriguez, and Investment Advisor Robert DiMeo share ways to show up positi... Read more
8 Apr 2020
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42mins
Ranked #16

#201 Why Your Brand Story is Essential for Survival
#201 Why Your Brand Story is Essential for Survival
Drew McLellan, president of the Agency Management Institute, shares best practices for running your advertising, public ... Read more
17 Jun 2019
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56mins
Ranked #17

#147 How to Use Your Brand Story to Stand Out in a Crowded, Distracted World
#147 How to Use Your Brand Story to Stand Out in a Crowded, Distracted World
Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World, describes how to craft a brand s... Read more
4 Jun 2018
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52mins
Ranked #18

#221 How to Align Employees With Your Brand Story
#221 How to Align Employees With Your Brand Story
Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience... Read more
4 Nov 2019
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45mins
Ranked #19

#231: How to Tell a Purpose-Driven Brand Story That Works
#231: How to Tell a Purpose-Driven Brand Story That Works
Raphael Bemporad, a founding partner of BBMG, a brand and social innovation consultancy driving business growth for posi... Read more
13 Jan 2020
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1hr 13mins
Ranked #20

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World
#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World
If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability. But many bra... Read more
7 May 2018
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54mins