recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction. 

Robert Siegel is a world-renowned storyteller. For over 30 years, Robert was the iconic voice at National Public Radio (NPR) who co-hosted the network's flagship news program All Things Considered, a series that focused on telling the most important stories of the moment. Every day his voice with co-host Linda Werthheimer would reach over ten million people, informing them of culture, politics, news and more.

I was blessed to have this rare occasion to interview Mr. Siegel during the 43rd Annual Murrow Symposium for the Edward R. Murrow College of Communications at Washington State University. He received the Lifetime Achievement Award for his more than 40 years in radio journalism. I had the honor to lead a Business of Story masterclass and be part of panel discussion on personal branding for communications majors, plus interviewing Robert as we stole away in a small conference room in the basement of the CUB student union building. 

Robert shares his approach to turning ordinary journalism into a powerful, fully immersive sensory experience using the theater of the mind. We are honored to have him join us to teach us his methods to crafting powerful stories out of everyday events.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

PowerPoints are a unique medium; they have the incredible ability to bore your audience to death.

Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting?

Ted Frank, the author of Get to the Heart, is here to show you how movies hold the key to creating an impact in your presentations. Ted studied storytelling in Hollywood films and applied that structure to keep people’s attention and appeal to their emotions.

The title, Get to the Heart, has two meanings; getting to the heart of your message, and getting to the heart of your audience. By creating tension, dynamic shifts, and authentic storytelling, Ted has strategies that every presenter and storyteller need.

In This Show, You’ll Learn:

• Telling business stories that are relatable and real in your presentations
• The importance of creating tension with your stories and writing three key scenes to propel your audiences to action
• The three best ways to overcome anxiety and nervousness about your presentation

Key Quotes

• “The exact things that make movie stories unique are the same things that are coveted in a corporate presentation; being simple, real and powerful.” - Ted Frank
• “Don't ask yourself what you think you should show up with. Ask what the people I'm talking to need to do with that information" - Ted Frank
• "They may try to absorb that data, but they've already been to three meetings today and their brains just can't take it in." - Ted Frank
• “Storytelling is more important than opposable thumbs. It's what brought us from cavemen to consumers.” - Park Howell
• "It doesn't matter the length of the story, the power is found in the structure." - Park Howell
• "When I try stuff, sometimes it works and sometimes it doesn't. But what always fails is not trying. You have to find the courage to try." - Park Howell

Mentioned in this episode

• Ted Frank
• Ted Frank Linkedin
• Get to the Heart
• Deadpool
• PromaxBDA Conference
• Groundhog Day
• Free E-book
• Romancing the Bean
• Hormel

Business Story Strategist, Keynote Speaker, and Brand Raconteur

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

The way we typically consume stories is how they are told — starting from the beginning to the finale. But it's important to realize that not all stories are linear. Therefore, on this week's show, we're exploring a non-linear approach to telling stories using a variety of media channels to scale the same story.

But the concern is if we tell the same story from a non-linear approach framed with different perspectives and media, will it be as effective? We'll get the answer straight from the man who pioneered transmedia storytelling, otherwise known as "Cine Experiences", Zeke Zelker.

Zeke Zelker is an award-winning filmmaker who produced the first transmedia project, Pandemic, at the Sundance Film Festival. His current project, Billboard, goes beyond any movie experience as it is aired in a multitude of ways via different platforms.

“Learn how to succeed by learning as you go.” —Zeke Zelker

Billboard is first featured in social media, then segues to live events and eventually evolves into a web series. Finally, it turns into a feature film, then a game, while different brands get to ride along the myriad events and utilize these platforms to showcase their own brand stories.

In this week’s episode, Zeke will share how his childhood experiences growing up in an amusement park shaped his unique perspective for transmedia storytelling. Through this approach, you can also co-create and tell a story creatively that’s completely different from how other brands are doing it.

“Take your ego out and listen to your audience. Test things, break things, make things.” —Zeke Zelker

As he relives the three major lessons he learned growing up in a Pennsylvania amusement park, Zeke shares his four phases of creation, which you can use as a guide to create your own brand stories through transmedia storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story.

For more information about Robert or to take one of his Story Seminars, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

• Storynomics and a new perspective on how to apply a storytelling arc to your business practice
• Narrative vs. Story; all stories are narratives but not all narratives are stories
• Turning big data into big drama
• The three step story structure
• What does the modern audience want?
• Knowing your audience in a "godlike way"

Resources

• Robert’s book, Story
• Robert’s Website
• Robert’s STORY Seminars
• The film, Adaptation
• Business of Story

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

When you’re presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation?

Your thoughts could change the world, but without the ability to properly share it, your idea may fizzle. There is nothing more crucial than being able to convey your imagination and experience. Learn how to become the best communicator you can be fro one of the masters.

Gideon For-mukwai, the founder of Story Warrior Associates, is a world-renowned storytelling coach, dedicating his life to sharing the tremendous impact of storytelling for business leaders. Raised in a Cameroonian village in Africa, Gideon learned as a boy how a simple narrative can move an entire community to action. As described in his book, The Science of Storytelling, Gideon will teach you his Story DNA Method to help you create simple yet profound narratives for any situation. 

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal.

But in our age of digital marketing, the transition from print publishing to online communications can be a struggle. Our guest today can teach you how to approach story branding through every possible channel, to engage your audience and drive powerful new stories.

Cassie Roma joins us from New Zealand to bring her years of storytelling experience to you. Cassie is the GM of content marketing at New Zealand Media and Entertainment, where she works with her team to create incredible narratives that fit in any form of media.

She’s a renowned keynote speaker and social activist in LGBT groups in and around New Zealand. She’s going to teach you how to romance your customers with storytelling, drive deep customer engagement, explain why she believes modern marketing is going through a renaissance, and how you can use this to rise to the top.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

You know the feeling of being overwhelmed in business.

We focus on growth, and soon find ourselves with an over complicated business, lacking a clear vision of the future. But when we try and manage this complex system, we become frustrated and confused. Take a deep breath. Let go of control. And simplify your purpose.

Take a deep breath. Let go of control. And simplify your purpose.

Let go of control. And simplify your purpose.

And simplify your purpose.

This week’s guest knows the power of simplicity and mindfulness. He’s called the CEO Whisperer and can help your company double your profits and then double them again. Cameron Herold is the Business Growth Guru, specializing in helping organizations refine their message to achieve greatness.

Cameron is the author of the bestselling business strategy books, Double Double, and Meetings Suck: Turning One of the Most Loathed Elements of Business Into One of the Most Valuable. We will discuss the lessons in his books, how uncomplicated business achieves natural growth and the importance of culture in the workplace. 

Tune in now and learn how a simplified message can create a monumental change.

In This Episode, You Will Learn

• Tips on how to uncomplicated your business to give it free reign to grow
• Why your meetings suck and what you can do about it
• And what a Miracle Morning looks like and how you can start waking up in your own

Key Quotes

• “Culture is not about the meeting room or lunch, it's about aligning your team around a common vision.” - Cameron Herold
• “The problem isn't meetings, the problem is that we’ve never trained employees how to participate in meetings.” - Cameron Herold
• “The world is riddled with coaches, but most of them have never run businesses or built companies.” - Cameron Herold
• “We need to remind people that this is just what we do for money. This is not our reason for being. Our brand is not our identity.” - Cameron Herold
• “Powerpoints don't kill audiences. Presenters wielding power points riddled with bullets kill audiences.” - Park Howell

Mentioned In The Show

• Cameron Herold
• Cameron Herold Twitter
• Double Double
• Miracle Morning for Entrepreneurs
• Meetings Suck
• 1-800-Got-Junk
• Oprah
• COO Alliance
• Gerber Collision & Glass
• Infusionsoft

Business Story Strategist, Keynote Speaker and Brand Raconteur

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

Tommy Griffith, founder of ClickMinded, journeyed through PayPal and Airbnb as an SEO expert to start his own firm that teaches digital marketing and shares how being naïve, courageous and a bit lucky will lead to a great business and story.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

One of the most contentious issues among our political leaders is climate change, and the Green New Deal is furthering the conversation and the divide. But many leaders of purpose-driven brands are finding new ways to frame sustainability as a tremendous business opportunity. So how do you use your brand storytelling to open minds, especially when attempting to bring polarized worlds together?   Bruno Sarda, Head of Sustainability at NRG, the country’s leading integrated power company with a goal of creating a sustainable energy future, shares how he uses storytelling to open the hearts and minds of customers, legislators and students. He is also a professor for the Executive Masters of Sustainability Leadership at Arizona State University.   Bruno will share the nuances of storytelling to help you find common ground with a contentious audience. It starts by minimizing negative impact and maximizing the positive through the stories you tell. Bruno will challenge your comfort zones and encourage you to look at sustainability in a whole new way. As he says, “Sustainability is not about doing without, but doing differently.”   Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater.

But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a timeless journey. When a story is told just right, you can experience it over and over with the same emotional strength as when you first heard it. With the right tools, your brand story can be retellable too.

Jay Golden, the founder of Retellable, shares how to make your story a timeless tale.

Author of Retellable: How Your Essential Stories Unlock Power and Purpose, Jay is an expert in creating stories that are expressive, powerful and applicable in any situation. In his own words, “for a story to change the world, it has to change you first."

Jay introduces you to his four-step journey model, tips for crafting an overarching story for your brand, and how to make your brand story retellable for any audience. 

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

• Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
• Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
• Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

• How to help your brand rise above the "cacophony of communication and competition"
• How to clarify your core brand story
• How to claim your rifle-shot position in the marketplace
• How to use inbound marketing to attract a global network of clients—even as a solopreneur
• How to create niche, off-site content, and marketing while minimizing risk

Resources

• FuelingNewBusiness.com
• Michael's Twitter
• Fuel Lines' Twitter 
• Michael's LinkedIn
• Fuel Lines' Facebook
• Feedly RSS Reader
• She-conomy.com
• TheStoreStarters.com
• Sheehan Associates
• MillennialMarketing.com
• "Marketing to Millennials," by Jeff Fromm
• "Millennials with Kids," by Jeff Fromm
• “On Death and Dying,” by Elisabeth Kübler-Ross
• World Business Conference 2016
• Lewis Communications Advertising Agency
• MasterCraft Boats
• Tiffin Motorhomes
• March Brown Fly Fishing
• Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The actual aesthetic of our voices is something many of us have worried about at some point or another. We've all seen or heard a recording of ourselves and thought, "Is that really what I sound like?"

The good news is that perception can be changed. Yes, we can even change how we hear our own voices through simple exercises and mindset changes. And more importantly, we can change the way others hear and understand our communications through vocal awareness.

In this week's show, we're diving into how to use our voice as an instrument to become a better business storyteller.

How we tell a story vocally is just as important, perhaps even more important, than the story itself. Your voice's pitch and speed contribute to what others perceive as inauthentic and what we trust. That's a skill that must inherently be ingrained into our primal minds. It takes some serious vocal awareness, disclipline and dedication to master it.

My guest is Arthur Samuel Joseph, founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice. He’s coached talented individuals like Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, Kareem Abdul Jabbar, and many more.

His voice and leadership training program, Vocal Awareness, teaches Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership presence and personal presence. 

Tune in to hear Arthur Samuel Joseph, world renown voice coach to the stars, teach you techniques on how to use your most powerful but underutilized instrument (your voice) to bring sincerity, depth and persuasion to your business storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason! Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive.

But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigmatized group, there needs to be a powerful change. Sales will need to be rebranded as an honest, helpful guide, and this episode will show you how.

Phil Jones has taken the initiative of rebranding the sales process. In a world that is full of big egos and even bigger lies, Phil is bringing simplicity and integrity back into businesses.

He has given over 2,000 presentations on the matter, and his book, Exactly What to Say: The Magic Words for Influence and Impact, focuses on the philosophy and structure of words. To learn how simple conversation tweaks can have major changes in your persuasion ability, all you have to do is say the magic word! 

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

By now, you know the importance of using inspiration, relatability in your stories. Still, it can be difficult to combine all three. Yet our guest, Michael Backes, has mastered it through the art of surprising and suspenseful story structures.

Michael Backes is a brilliant man with many areas of expertise. Not only is he a storyteller, he is a screenwriter, co-founder of the American Film Institute Digital Media Studies program, Hollywood digital pioneer, special effects artist and author of Cannabis Pharmacy: The Practical Guide to Medical Marijuana.

Though Michael has experience in many fields of work, they all can relate back to storytelling. He’s currently working with a consultancy in Southern California that specializes in cannabis science and policy issues worldwide, helping change the narrative around cannabis to help people with chronic pain.

Michael may be one of the most articulate geniuses we’ve had on the show exploring how the power of story mesmerizes and moves us. On this week’s podcast, Michael will share his eclectic background in storytelling and what it takes to truly connect with an audience. We’ll discuss how to construct engaging story structures that make your message incredibly easy for your audience to understand.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/

Like what you hear? Bring Park to your next event.

I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person consumer per day. That was five years ago. Imagine the growth in media consumption now.

As business storytellers, we have more online channels than ever to share our messages. But your brand stories drown in this cacophony of communication unless you make your content marketing stand out.

It's not about being better than everyone else. It's about telling brand stories and business narratives that are uniquely your own. Authentic stories that illustrate how you are different. Because within your uniqueness you will find your market advantage.

Author and long-time social media strategist Erik Deckers returns for an encore episode to teach you how to best optimize your online and interpersonal marketing. Author of No Bullshit and Branding Yourself, Erik’s books have helped brand marketers share their stories through any form of communication.

Today we will learn about the Fichtean Curve and how you can use it to create a powerful story, the steps towards building your own brand, and the three steps towards creating compelling content and a robust community.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

• ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
• Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
• Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
• Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

• Why story is more important now than ever
• The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them
• How to get a buyer to live vicariously through the success of existing customers
• How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content
• How to identify the emotional stories that elevate a professional services brand
• The core foundation of every story: character, desire, and conflict

Resources

• Park@BusinessOfStory.com
• StoryForMarketers.com
• Andre Chaperon
• Getting Goosebumps podcast
• StoryMastery.com
• “Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read," by Michael Hauge
• “Writing Screenplays that Sell,” by Michael Hauge
• "The Hero's Two Journeys," seminar with Christopher Volger and Michael Hauge

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Many sales and business professionals ask themselves questions every day.

"How do I earn the trust of my audience?"

"How can I become an effective salesperson?"

The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling.

When is a particular story applicable for a specific type of audience?

Mike Adams joins me on this week's episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book, Seven Stories Every Salesperson Must Tell. He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton.

In the show, we'll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we’ve already been practicing them. All we need is to identify the story that works for us and how to tell it. 

And if you're not a salesperson, don't worry. Any profession needs to sell their services in some way. Mike believes that our backgrounds are not a hindrance or a limitation. After all, whether you’re an engineer, a doctor, a pilot - you can also be a salesperson. Just like our guest today, Mike Adams. 

Tune in to find out how to use storytelling for sales by mastering seven different stories for your business. 

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

• Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
• Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
• Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

• Identify the right story for the right people at the right time
•  "Motographics,” or motivation-based marketing
• Tamsen's essential elements of an overall message: why, what now, and how
• The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith
• The three P’s to combat the three F's: practice, passion, preparation
• How to use personas: the commander, the counselor, the showman, and the sage
• How the Proteus Effect plays into storytelling

Resources

• Oratium.com
• Oratium.com/events
• Tamsenwebster.com
• Chekov's gun
• TEDx Cambridge
• TEDx Talks
• TED Talks
• TEDSummit 2016
• “Wired for Story,” by Lisa Cron
• “Start With Why,” by Simon Sinek
• MarketingProfs podcast featuring Tamsen, "Why Your Marketing Doesn't Work"
• Brand Driven Digital podcast, "Beyond the Positioning Statement with Tamsen Webster"
• Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”

But maybe those girls simply aren’t your ideal customer. It’s not that you’re disconnected from them, it’s that you don’t know their lingo.

To know someone’s lingo is to know their values and emotional triggers. And when it comes to your customers, if you’re not speaking their secret lingo, then you’re probably leaving sales, margins and loyalty out to dry. 

Not only is Jeffrey Shaw the king of lingo, but he is also the author of LINGO: Discover Your Customer’s Secret Language and Make Your Business Irresistible. He has truly has mastered the art of identifying and understanding the lingo of your ideal customer.

And on today’s podcast, he shares how to get into the head and heart of your audience by understanding how they tell themselves their stories. And the hope is that, at the end of it, you too will be the king (or queen) of lingo.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold. 

But it takes hard work, focus and the ability to produce, edit and learn.

Jason Ensler has mastered the art of striking gold with storytelling. On today’s show, he shares his evolution as a film director and storyteller and what you can learn from his experiences as you grow as a brand and business storyteller.

Jason has a resume a mile long. You have no doubt watched shows that he’s has directed and executive produced including Hart of Dixie, Grace and Frankie, Brooklyn Nine Nine, The Goldbergs, and more.

On this week’s show, you’ll learn what it takes to find those hidden moments in a story that will make your brand the brand that people are glued to.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Andrew Revkin, Director of Initiative on Communication Innovation & Impact for the Earth Institute at Columbia University, creator of the Dot Earth blog, author and former science and environmental writer for the New York Times, explores the power of simple and complex narratives for the sustainability of your message and mission.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event. 

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, reveal how they use business audio theater for more compelling brand storytelling.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event. 

Sarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event. 

Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event. 

Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event. 

Bob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald’s and author of The Battle to Do Good: Inside McDonald’s Sustainability Journey, shares how you can create allies for your social causes by honing your purpose-driven storytelling skills.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Keith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his latest study on how intentional storytelling using a five-act story structure will provide you greater odds of your content going viral.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jeff Friedman, co-owner and captain at Maya's Legacy Whale Watching, and his wife Joelle Prochera explain how having the courage to follow a calling has resulted in an incredible story with profound impacts.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Paul Smith, author of The 10 Stories Great Leaders Tell, walks you through the story examples and why, how and when you tell them to grow your people and your purpose-driven brand.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Alycia de Mesa, Founder of de Mesa Training & Advisory, an author of several books on branding and a classically-trained improvisational harpist shares how to create greater impact for good with your purpose-driven brand stories.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Kahlil Ashanti, an entertainer/entrepreneur who was a performer in the United States Air Force and Cirque du Soleil, created the pay-what-you-want ticketing platform of WeShowUp.io from lessons he learned by always placing his audience front and center in his storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Chapman Downes, the Peabody award-winning producer for HBO’s Real Sports with Bryant Gumbel, now in its 22nd season, details how they craft stories that attract an avid audience and sometimes change the world through the telling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Bill Rozier, a World Marathon Majors conqueror and digital marketing pioneer responsible for a $100+ million pipeline in annual revenue for the $2 billion telco giant Ciena, shares his secrets for winning the endurance race of brand storytelling for B2B enterprises.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Shaan Patel, founder of Prep Expert, a Shark Tank and Mark Cuban backed company, earned his MD/MBA from Yale and USC and is a dermatology resident physician at Temple University, teaches high school students how to use storytelling techniques to excel with the SAT & ACT tests and in life.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jessica Blank, award-winning writer, director, actor and story consultant explores how storytelling can connect, inspire and motivate people to transform society for the better.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Mitchell Levy is a global credibility expert, TEDx speaker, and international best-selling author of over 60 books shares how you can be an Amazon bestselling author in four months.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jonathan Keyser, author of You Don’t Have to Be Ruthless to Win, shares his disruptive approach to “Selfless Service” that has helped him build Arizona’s largest commercial real estate brokerage firm and one of the fastest-growing in the country.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Tommy Griffith, founder of ClickMinded, journeyed through PayPal and Airbnb as an SEO expert to start his own firm that teaches digital marketing and shares how being naïve, courageous and a bit lucky will lead to a great business and story.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jamie Dunham, President, and Founder of Brand Wise shares what brand stories women want to hear and connect with from brands and why it matters.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Gerald Graff and Cathy Birkenstein, authors of the wildly popular book on academic writing called They Say/I Say: The Moves That Matter in Academic Writing, share how you can use these communication templates to win over an audience while selling your point-of-view.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.