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Cover image of The Small Business Big Marketing Podcast with Timbo Reid

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. For more episodes download the free LiSTNR app

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207- Timbo tackles your most pressing marketing questions.

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name. Let's do it! The post 207- Timbo tackles your most pressing marketing questions. appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

45mins

7 Oct 2014

Rank #1

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10 Facebook advertising tips for small businesses on a tight budget | #461

Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest, who’s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one. A little bit more about Authentic’s Cham Tang ... Cham Tang is Head Of Marketing and Co-Founder of Authentic Education, a multi-million dollar BRW Fast Starters 100 Company. Cham has handled all the marketing in the company since day 1 and is a Facebook Certified Professional Planner. In fact, Cham was personally selected by Facebook to be privately mentored, and has spent over $600,000 in Facebook ads. He has worked with speakers in the industry such as Anthony Robbins, Dr John Demartini and Chris Howard. Cham is passionate about helping difference-makers attract more clients with simple marketing strategies. In this very generous interview he: Shares 10 easy wins to drastically improve your Facebook advertising’s ROI He reveals his biggest marketing learning from working alongside Tony Robbins And he talks about how he overcame a negative, procrastinating mindset in order to create a multi-million training business “You don’t have to get it right, you just have to get it started!” -Cham Tang, Authentic Here’s what caught my attention from my chat with Authentic’s Cham Tang: I love Cham’s learning from Tony Robbins … “The same reason they come is the same reason they will buy.” So now your challenge is to find the reason people are coming to your business in the first place. I love Cham’s point about handling objections in your marketing copy. This is copywriting 101 … which BTW he teaches a lot more on during his one-day course - Authentic.com.au I love the idea of spying on your competitors ads inside the Facebook Ads Library. Cham Tang Interview Transcription Tim Welcome to the small business big marketing show. Cham Thanks for having me. Tim Cham you and I have something in common we both love marketing. What do you particularly love about marketing? Click Here To Download Full Transcription Resources mentioned by Cham: Register here for Cham’s free one-day marketing workshops around Australia and New Zealand Zapier - The easiest way to automate your work Fiverr - Find the perfect freelance services for your business Rev - Fast, quality transcription service Filmora - Simple video editor Emojipedia - The emoji search engine Inshot - Video crop app and video editing app “The same reason they come is the same reason they will buy” -Tony Robbins Please support the following businesses who make this show possible: Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019. American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]See omnystudio.com/listener for privacy information.

1hr 1min

16 May 2019

Rank #2

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296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters. The post 296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints. appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

1hr

20 Feb 2016

Rank #3

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How to motivate employees in 5 easy steps with Jenn Lim of Delivering Happiness | #395

Having interviewed hundreds of successful business owners, I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that’s you, then you’re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by sharing the five (tried and trusted) ways to deliver happiness in any business. “Happier employees equal happier customers equal successful companies (and more meaningful lives). And there’s 5 ways any business can deliver happiness. 1. Deliver happiness to your employees first. 2. Establish (or revisit) your company’s purpose statement. 3. Establish (or revisit) your company’s core values. 4. Building meaningful relationships and WOWs across your ecosystem. And 5. Give your employees more control.” - Jenn Lim, Delivering Happiness There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to motivate your staff then you’ll get this answers in this interview: What is the thinking behind delivering happiness? How do I overcome the soft nature of the delivering happiness business model? How do I attract and retain great staff? How do I create WOW experiences for my clients? How important is to have a purpose statement and set of core values? Should I give my staff more control? Jenn is the CEO and CHO (Chief Happiness Officer) of Delivering Happiness, a San Francisco-based agency she and Tony Hsieh (CEO of Zappos, the world’s largest online shoe store) co-founded to inspire science-based happiness, passion and purpose in the workplace. Tony wrote the seminal book on this topic, called Delivering Happiness, which has sold literally millions and millions of copies worldwide. The premise of delivering happiness is simple. Happier employees = happier customers = successful companies (and more meaningful lives). And she’s got the science to prove it. Jenn has been a consultant with Zappos from its start-up days in 2003 to the $2B business it is today. She created the Zappos Culture Book, an embodiment of how companies can use happiness as a business model to increase productivity and profitability … and now she’s here to share her top 5 ways you can deliver happiness in your business. Here’s what caught my attention from my chat with Delivering Happiness’s Jenn Lim: Often the things that will have the greatest positive impact on your business, are not that complicated to implement. They require a level of courage to implement, but once you break through that barrier, the rest is easy. I love the whole WOW thing. And the B.U.D. approach for delivering WOW experiences - either be the Best, the most Unique, or be Different. And remember, this applies to employees, suppliers, partners and even your customers! Deliver happiness to your employees first. WOW! How counter intuitive is that. What about those precious customers? Like I said, delivering happiness takes courage. I suggest you find it. But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get some guest blogger lovin’! Or should that be McLovin’?! That’ll only make sense to anyone who’s seen Super Bad! I’m going to tell you about a new podcast I’ve just discovered And we go back into the vault, revisiting a chat I had with Nourished Life’s Irene Falcone, who left a corporate job she loved to start a business she loves even more! Other resources mentioned: Interview with Joshua Nicholls from Platinum Electricians on how to create raving fans Buy the Delivering Happiness book The Delivering Happiness blog Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.See omnystudio.com/listener for privacy information.

1hr 5mins

12 Dec 2017

Rank #4

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How to launch a product (or service) on a tight marketing budget with Tom Maclean of Sofi Spritz | #404

Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his attention in to bringing it to market. Four years later, thanks to some clever publicity on Shark Tank and through crowdfunding campaigns, Tom’s budgeted to deliver one million servings in 2018. Plus I launch the Small Business Big Marketing Monster Prize Draw. And I show you how to create the right content to attract the right customers. Big show, huh?! “Off the back of a reward-based crowdfunding campaign, we got proof of concept, generated us a load of awareness and on the back of that we generated a trial with Dan Murphy’s which gave us more scale, and enabled us to test our packaging! ” -Tom MacLean, Sofi Spritz There’s loads more tips and insights around launching a product on a tight marketing budget that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about creating and launching a product from scratch then you’ll get this answers in this interview, including: How to launch your product on a tight marketing budget? How to generate ideas for products? How to name a product? How to create a strong visual brand? How to attract experts on to you marketing team? Why Shark Tank and crowdfunding are great ways to get free publicity? How to get big distribution contracts? And plenty more …. Tom Maclean, who up until 4 years ago was working’ for the man in Funds Management. He finally escaped his corporate cubicle in 2014, launching the Sofi Spritz … a fancy alcoholic beverage. Four years later, with two crowdfunding campaigns and a Shark Tank appearance under his belt, and four full-time staff, Sofi Spritz is stocked in all the biggest bottle shops in the country, it’s on-tap at over 100 venues, and Tom expects to serve up over one million serves this year! But the marketing gold doesn’t stop there, in this episode you’ll also discover: I launch the Small Business Big Marketing Monster Prize Draw … and announce our first winner Melbourne SEO Services Dave Jenyns and I show you how to make the right type of content to attract the right type of customers Resources mentioned: Interview with Sam Elam on how to get free publicity Interview with Nicholas Lemo on how to get great reviews Interview with Courtney Olsen from Grrrl on sports sponsorship Interview with Arthur Greeno on using Guinness World Records in your marketing Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.See omnystudio.com/listener for privacy information.

51mins

14 Feb 2018

Rank #5

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Instagram superstars Stephanie Claire-Smith & Laura Henshaw explain how they use Instagram to grow multiple businesses |#414

Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they’ve turned in to multiple revenue streams - everything from an eBook to a health food brand with 21 products to Bikinis! Keen to know how they’ve done it? I certainly am! “On social media, people want to see the real you. I think one of the reasons our business is so successful is that we post relatable material. We don’t just post glossy, polished stuff. The more relatable and real it is, the more accessible we become.” -Laura Henshaw, Keep It Cleaner There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.  If you have questions about how to use Instagram to market your business, then you’ll get this answers in this interview, including: Why Instagram and not Facebook? How do you get started on Instagram? How do you interact with your Followers? What makes a successful Instagram account? What’s the best way to increase your Instagram Followers? What posts work best on Instagram? And plenty more ... A big thank-you to my personal trainer Danny Kennedy for introducing me to Stephanie Claire-Smith and Laura Henshaw … two 24-year old Melbourne-based entrepreneurs who have built some significant businesses and revenue streams from their Instagram fame. Stephanie has 1.3M followers and Laura (a part-time Law student) has 160,000. Together, they’ve created the Kick Girls brand which includes a hugely successful online training program for young women. Along with the the Keep It Cleaner range of health food products available in supermarkets nationally. On top of that, Stephanie has launched a bikini brand called Midnight Co and a Sunglasses brand called Soda Shades, and is also an ambassador for Clinique and Bondi Sands. If you’ve ever wondered how to grow and monetise a social media following then you’re going to love this chat. Here’s what caught my attention from my chat with Keep It Cleaner’s Stephanie Claire-Smith & Laura Henshaw: Focus on engagement, not Followers. And it would seem the best way to do this is follow the theory of TELL don’t SELL. I loved how … when they realised their followers wanted more of them … they created and sold a simple eBook - despite the fact that included a photo of some slimy banana bread! I love how they are crystal clear on their brand and what it stands for. It was a pretty gutsy move for Stephanie to say “No’ to that Diet Tea brand given the amount of coin they were offering for a simple post … however, taking a long-term view there is no doubt that was the right decision. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two Resources mentioned: KICGirls official website Stephanie Claire-Smith on Instagram Laura Henshaw on Instagram Keep It Cleaner on Instagram Keep It Cleaner official website Metro Food Co. official website Danny Kennedy personal trainer Please support American Express who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSee omnystudio.com/listener for privacy information.

1hr 17mins

26 Apr 2018

Rank #6

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How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D!

In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy! The post How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D! appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

51mins

5 Jul 2013

Rank #7

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Marketing ideas abound, 7 listener questions answered plus I get on my soapbox!

As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business. Or in some cases, marketing ideas abound but it's the time and knowledge required to implement them that's missing. As a result, your marketing suffers, which can often lead to money being left on the table. That's why I've dedicated this episode to answering some of the better listener questions I've received over the past few months. Plus I announce a Melbourne listener meet up. Listen in ... The post Marketing ideas abound, 7 listener questions answered plus I get on my soapbox! appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

58mins

30 Jul 2013

Rank #8

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Storytelling is Dave Munson’s secret weapon when it comes to converting his prospects into customers | #424

Saddleback Leather’s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions … even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen in as Dave explains exactly how storytelling has been his business’s secret marketing weapon. “You know, people really value authenticity in marketing because it’s rare. Sadly we just don’t get it very often. So, it’s a breath of fresh air to hear someone tell a story. And it doesn’t have to be some crazy adventurous story. It could be something as simple as “So, I was arguing with my wife the other day and ….” Just something that has your prospects get interested in what you gave to say and sell.” -Dave Munson,Saddleback Leather There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to identify and tell interesting and compelling stories in your business then you’ll get this answers in this interview, including: What is storytelling in business? Why is storytelling in business so important? How can telling stories about your business convert prospects into customers? What stories does Saddleback Leather tell? How do I identify stories to tell in my business? Do I need to be a great writer to tell stories in my business? And plenty more ... A little more about today’s guest, Dave Munson of Saddleback Leather: Dave Munson owns Saddleback Leather. A US-based business that makes and sells leather bags Indiana Jones would love. They're Dave’s words, not mine. You see, the guy is a master storyteller. Everywhere you go in his marketing, there’s a story being told. Throughout his website, his videos, his product descriptions. Even his voicemail message, as you heard at the top of the show. The guy loves and respects the power words have when convincing someone to buy from him. Even his tagline evokes story - “Saddleback Leather. They’ll fight over it when you’re dead!” Now I know everyone is banging on about how effective storytelling can be in marketing your business. We’ve covered it a lot on this show. Remember that episode with author Valerie Khoo in which she shared the 8 power stories every business owner must tell? The fact is, we all love a good story. We lean in and we listen when ones being told. So take a listen to what Dave has to say, then start implementing it in your business. Here’s what caught my attention from my chat with Dave Munson from Saddleback Leather: In business, people buy from people they have a relationship with. Storytelling helps you build that relationship. Don’t always look for the sales angle … instead, be on the lookout for stories to tell in your business. People become less price sensitive when you educate them about quality. They become even less price sensitive when you help them. But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Jackie Silverman from Black Velvet Coffee Resources mentioned: Saddleback Leather’s official website Interview with Valerie Khoo on the 8 power stories every business must tell Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSee omnystudio.com/listener for privacy information.

43mins

5 Jul 2018

Rank #9

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Best SEO tips for small business from Dana DiTomaso, one of the world’s leading SEO experts | #438

What’s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it’s critical to your website’s and business’s success. And today I have all your SEO questions answered by one of the world’s leading experts on this very dark art. Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). “It’s probably easier to start with what SEO is NOT! SEO has grown from being really specific, to now it covers every aspect of online marketing. The bottomline however to getting your SEO right is to start with the basics. So let’s talk about them first up.” - Dana DiTomaso, KickPoint Now, let me guess … If you’re like most small business owners, you’ve spent plenty of time and money on getting your website live. There was probably tears involved, pulling out of hair and just sheer frustration as you found someone to design it, build it, populate it with words, pictures and videos (that you had to create) … and then finally you screamed at your webmaster “I can’t do it anymore … just hit the big green button and send it live!” At that point, you heaved a big sigh of relief, knowing your work there was done and you could get on with much more pressing business matters like attracting great people, calling in outstanding debt and deciding which coffee machine to get for the staff kitchen. But here’s the thing ... Whilst having a website is important for any business … getting it live is simply the start of an ongoing process. You see, your website is a needle in a gigantic haystack called the Internet, and your next (and ongoing) challenge is to ensure it gets found by the right people who are ready to buy. And that’s where SEO (AKA search engine optimisation) steps in … a dark art for most small business owners who either don’t understand it are frustrated by it, have spent money hand over fist getting others to implement it for them or … all of the above. Well, I’m putting a stop to that here and now. Get your SEO right and your website can all of a sudden become an enquiry-generating, money-making machine. And who better to help us do that than Dana DiTomaso who I was kindly introduced to by past guest and SEO legend Rand Fishkin, who was the founder of MOZ, one of the world's leading SEO agencies. With Rand no longer operating in the SEO space, I emailed him a few weeks ago asking who I should chat to get an update on SEO tactics for small business owners as we head into 2019. His immediate response was Dana, a Partner of the Canadian-based digital marketing agency Kick Point. Now, when Rand Fishkin recommends someone, there really is no need to look elsewhere … so I emailed Dana asking her to appear on the show, and she immediately came back with a “Hell yeah!” I then sent a simple email out to my list asking you, my precious listeners, for your most pressing SEO questions. And boy oh boy, was I inundated. So, thanks for your responses, your questions have formed the basis of this and next week’s episodes. DANA DITOMASO INTERVIEW TRANSCRIPTION Tim I want to start off by asking you what is and what isn't SEO? Dana I think it's probably easier to start with what it does not because SEO over the years I've been working in this field for 18 years now SEO has really grown from being really specific technical and content changes made to a website so you improve your rankings and Google and now it is everything that encompasses so many different aspects of online marketing...Click Here to Download Full Transcription Resources mentioned: KickPoint’s official website Sign up for KickPoint’s newsletter Moz SEM Rush Google My Business Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSee omnystudio.com/listener for privacy information.

59mins

22 Nov 2018

Rank #10

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eCommerce person of the year, Julie Mathers, on how she’s built a $15M empire in just 5-years | #488

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect. A little bit more about Flora & Fauna’s Julie Mathers … Julie Mathers (with her hubby Tom) founded Flora & Fauna, the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service. Well, she’s doing something right, as 5-years on, Flora & Fauna: Stocks 6,500 products Will turn-over $15M this year And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Business Person of the Year Here’s why you’ll be better off after this chat: You’ll discover how and why being a purpose-driven business grows your bottom line How being ethical is also a solid growth strategy How you can build a tribe of loyal customers who are with you for life Why employing people with disabilities is good for business And plenty more I started off by asking Julie what it’s like to have grown such a successful business in such a short time, whilst doing a load of good for the planet .... “Don’t look at employing people with disabilities as a burden or a cost … see it as an opportunity.”   - Julie Mathers, Flora & Fauna Here’s what caught my attention from my chat with Flora & Fauna’s Julie Mathers: I love how Julie’s so succinctly articulated her purpose as helping the world make kinder choices. I love how showing kindness and compassion has lead to Flora & Fauna having a very inclusive workplace. I love that she’s created her own house brand called Green & Kind. “It’s really, really important to know why you’re doing what you’re doing. And unless you can be incredibly authentic about it, and really honest with yourself as well,then you’re going to struggle (in business).”   - Julie Mathers, Flora & Fauna Other resources mentioned in episode 488 of The Small Business Big Marketing Show: Flora & Fauna on Facebook Flora & fauna on Twitter Flora & Fauna on Instagram Flora & Fauna on YouTube Last week’s interview with Lumber Punk's Tyson McMillan Interviews I’ve done with other business owners who are doing a world of good: A Nourished Life’s Irene Falcone Nick & Lucas from Orange Sky Laundry Jenn Lim of Delivering Happiness This week’s Monster Prize Draw winner: Dave Harrisson of Heavy Metal Merchant - an online store dedicated to providing best official heavy metal merchandise. Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]See omnystudio.com/listener for privacy information.

43mins

19 Dec 2019

Rank #11

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How to use transparency as a marketing strategy.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration. Enjoy! The post How to use transparency as a marketing strategy. appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

1hr 13mins

2 Oct 2013

Rank #12

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How to ignore your competition ... even when you’re completely surrounded by them | #450

If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they’re up to? What products they are selling? Would you always have one eye on their prices? Or would you just get on with it like Stuart Stanley does? His shop, RING Jewellers, is based in an area called ‘The Lanes’ in Brighton, on the South Coast of England. It is a jewellery hotspot and the description above is exactly what the area is like. In this candid chat Stuart talks about how he deals with competitors in business plus: What makes him different from all his competitors Why he loves the helpful marketing concept so much How he manages his precious window displays How he avoids competing on price How to avoid competitor fear And plenty more … “Competitors are the least of my worries when running my business. I focus on my precious customers and how I can best help them.” - Stuart Stanley, RING Jewellers Here’s what caught my attention from my chat with Stuart Stanley: Stuart’s willingness to educate his prospects and clients. The fact that he’s even using his window display to educate by talking about the quality of different metals. And I love the fact that even though he’s a small jeweller in a little high street in the UK, that he had the guts and was proud enough of his achievements to reach out to me and request an interview on this show. Resources mentioned: RING Jeweller’s official website RING Jewellers on Facebook RING Jewellers testimonials RING Jewellers YouTube channel Steve Sims speaker’s website The Bluefish website Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing ]See omnystudio.com/listener for privacy information.

40mins

1 Mar 2019

Rank #13

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How to create another revenue stream in your business.

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months! The post How to create another revenue stream in your business. appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

49mins

5 Nov 2013

Rank #14

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How to use cold calling to make money.

Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?! The post How to use cold calling to make money. appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

1hr 4mins

30 Oct 2013

Rank #15

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How to successfully pitch your business +++ plenty more marketing G.O.L.D. | #425

Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising jingle involves football, meat pies, kangaroos and Holden cars! This week’s Monster Prize Draw winner is: Anita Affleck from New Zealand's Global Baby Resources mentioned: Interview with Damien Lee of Mr. Lee's Noodles about resillience in business Eden Health Retreat - don't tell anyone about this incredibly special place to detox, reset and basically head home feeling a whole lot better than when you came! Interview with The Cuddlist, Adam Lippin Here's the website I reviewed for Emmette Therapist Al Reupena Advertising Jingle of the Week The classic Holden TVC from 1972 - Football, Meat Pies, Kangaroos and Holden Cars! Please support American Express who make this show possible: American Express Platinum Card If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big MarketingSee omnystudio.com/listener for privacy information.

29mins

11 Aug 2018

Rank #16

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Simple (and effective) ideas to improve your customer experience with Local Measure’s Jonathan Barouch | #486

Finally! Finally, thanks to Local measure's Jonathan Barouch, we’re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It’s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about Local Measure’s Jonathan Barouch … Marketing is full of jargon, right? And probably the most bandied around term of recent years has been customer experience, or CX as those in the know like to call it. But what is it? Why’s it important? How can it help grow my business? And if it can, how do I get some of that action? All excellent questions, which are about to be answered by customer experience expert Jonathan Barouch, who is the founder of real-time customer intelligence company Local Measure .... and is also one of Australia’s most respected tech entrepreneurs. Local Measure is next generation customer experience (mainly in the hospitality, travel & tourism sectors), providing highly-targeted, real-time customer intelligence, insight and demographic info to businesses about their customers. So if the idea of wowing those precious customers of yours appeals, then grab a pen and paper (I know, how old school!) and get ready to be wowed yourself. I started off by asking Jonathan to share the best customer experience he’d ever had. “It’s so much easier for a small business to deliver an incredible customer experience than it is for a big one.”   - Jonathan Barouch, Local Measure Here’s what caught my attention from my chat with Local Measure’s Jonathan Barouch: I love the idea of giving deep consideration to the end-to-end journey of the customer as they travel through your business, the whole time asking yourself “How do I want my customer to feel?” I love that Jonathan acknowledges that B2B and B2C are just a distraction from the real way of doing business which is H2H (human-to-human) or P2P as I like to call it … people-to-people.  Be mindful of the fact that every customer now has a megaphone and more and more are willing to use it, thanks to social media, Google Reviews, and other review sites. So actively seek good reviews and testimonials, and be sure to respond to the good and bad ones. “We need to start looking at our customers more holistically … from every angle …. And all the way along the purchase cycle.”   - Jonathan Barouch, Local Measure Resources mentioned in episode 486 of The Small Business Big Marketing Show: Local Measure’s official website Great customer experience case studies on the Local Measure website Last week’s interview with rockstar Lachy Doley on how to make it big in the cut-throat music industry Interviews I’ve done about customer experience: Jay Baer on how to deal with customer complaints Joshua Nichols on his 21-step customer manifesto Zappo’s Jenn Lim on delivering happiness This week’s Monster Prize Draw winner Peter Braid of Braid & Co Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]See omnystudio.com/listener for privacy information.

48mins

5 Dec 2019

Rank #17

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The E Myth’s Michael Gerber on how to build an extraordinary business | #467

Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of  The (award-winning) Small Business Big Marketing Show thanks to American Express. A little bit more about The E Myth Revisited’s Michael Gerber ... This is an interview I did with Michael Gerber way back on episode 338. It’s been so popular and had so much positive feedback that I thought I best bring it back to the top of the pile for those of you who haven’t heard it, or even if you have, then it’s probs time to hear it again! Michael Gerber is the author of the seminal business book called The eMyth. You’ve read The eMyth right?! How’s this for some key stats: 5 million copies sold In 2011, The eMyth was named the best selling business book of all time It’s been sold in 145 countries, translated into 29 languages and taught in 118 universities His client list includes the best of the best - Apple, Infusionsoft, American Express … to name a few … but his true passion is small business owners. INC magazine calls him “The world’s #1 small business guru” Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and at the time of this interview, he was about to launch his newest book titled Beyond The eMyth. Here’s just a couple of lines from it: “Great growing companies know how to replicate their success, time after time after time, and by doing so, they grow, grow, grow. This book is going to teach you how to do that. This book is going to teach you how to design, build, grow and launch your company so that it can scale, which means that you can replicate its success. Which in turn means that it possesses the ability to grow like crazy … from a company of one, to a company of one thousand.” “The problem is not that small business owners don’t work, the problem is that they’re doing the wrong work. As a result, most of their businesses end up in chaos … unmanageable, unpredictable and unrewarding.” -Michael Gerber, The E Myth Revisited Here’s what caught my attention from my chat with The E Myth Revisited’s author Michael Gerber: Read The eMyth and The eMyth Revisited! The idea of sitting down and asking yourself what your new company would look like based on Michael’s eMyth model sounds like a worthwhile exercise. Don’t be afraid to have a dream. Michael Gerber Interview Transcription Tim  So I started off by asking him what's missing in the way most businesses are run.  Michael  That's a great question, Tim. I want my answer provocative as it may seem is just about everything. Just about anything and everything that has to be done isn't being done. And if it's being done it's being done for the wrong reason and being done in the wrong way. And that sounds as I say provocative but it's so true. So I've been in this business world you might say of small business for 40 years. It was an afterthought. I didn't start this until I was 41. So you understand before that I wasn't even interested in business. Click Here To Download Full Transcription Resources mentioned: Michael Gerber’s official website Buy The E Myth Revisited Buy Why Marketing Works here Buy Steve Sims Bluefishing : The Art of Making Things Happen here Interview with Canberra Airport owner Stephen Byron Interviews I’ve done with extraordinary business owners: Katherine Maslem of Shift Jack Gance of Chemist Warehouse Brian Chapman of PowerPlanter Winner of this week’s Monster Prize Draw is David Noble of Oz Drug Testing. Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  [ For more interviews with successful business owners visit Small Business Big Marketing ]See omnystudio.com/listener for privacy information.

1hr 4mins

27 Jun 2019

Rank #18

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A new way to use video to market your small business with Video Hero’s Jules Watkins | #411

Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service’s Dave Jenyns gets his back up with business owners who aren’t updating their CMS and plug-in (how geeky!) and I announce two more winners in our Monster Prize Draw. “There’s a ton of video being produced, so the question is what’s going to be catchy and what’s going to be different. People are expecting to see say a video of an accountant in a suit, but instead wouldn’t it be interesting to see them on a surfboard?! This is what we call a pattern-interrupt.” -Jules Watkins, Get Video Hero There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to use video to market your small business, then you’ll get the answers in this interview, including: Why every small business should be using video marketing? Why the self-limiting beliefs around creating video aren’t true? What are the most effective types of video a small business can create? What is vlog-style video? Why does vlog-style video work so well? What are some of the gadgets I can use to make my marketing videos even better? And much, much more ... Jules Watkins is the founder of Video Hero, where you’ll find some amazing training for business owners who want to create more videos. Jules is also an ex-TV Director who made hit shows in the UK for the BBC and MTV. His credits include 'The Biggest Loser' and 'Pimp My Ride'.  These days, he continues to produce videos, but mainly using his smartphone, even though he owns two pretty schmick DSLR cameras! And he loves nothing more than showing small business owners (just like you) how to break through all the limiting beliefs you may have that are stopping you from benefiting from the power of video marketing. Here’s what caught my attention from my chat with Jules Watkins of Get Video Hero: Vlog style videos. Be authentic, transparent and real in the videos you create. Own a strong call-to-action. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Melbourne SEO Services Dave Jenyns has a bone to pick with website owners who aren’t updating their precious website. And I give away more prizes in the SBBM Monster Prize Draw. Resources mentioned: Interview with Peter Hitchener on his use of social media Interview with Stu Gregor from Four PIllar’s Gin Interview with Wally Khwali of Mama’s BBQ Chicken & Salad Bar Melbourne SEO Services Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.See omnystudio.com/listener for privacy information.

48mins

5 Apr 2018

Rank #19

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183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode.

What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a lifestyle where he was making more money than most of his colleagues while only working two days per week. The post 183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode. appeared first on Small Business Big Marketing.See omnystudio.com/listener for privacy information.

56mins

23 Apr 2014

Rank #20