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Ask Frank Kern

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

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Selling Invisible Millions

A true story, with a good ending. 

22mins

17 Dec 2019

Rank #1

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The Real Secret To Marketing Success

If your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you start spending money on ads. One of Frank’s clients who runs a traditional business in New Zealand had reached a plateau in their business and was now on the mission of acquiring new customers. Because Frank’s client was a local based business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget of $1000 and managed to generate $1914 in sales, around a 40% return on their as spend. The natural next step was to run the ads again and spend more money. When people aren’t used to advertising, it freaks them out and makes them uncomfortable. Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Metrics of success and failure are very important. Even with the report, it can be easy to think about ad spend the wrong way. The single biggest secret in marketing is math. It’s always about the math. The sole function of business is to multiply capital. You have to be able to focus on the return you generated from your ad spend rather than the money you spent. Follow the math and don’t let the ad bill fool you. If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as you possibly could. Simply put, look at how much it costs you to do something. If it’s profitable keep on doing it.

8mins

4 Feb 2019

Rank #2

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Its Not Just Social Media Anymore

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The Best Advertising Secret

Frank gives insight into the best advertising secret out there.

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The Formula To Make Your Ads Work

Get the best way to make your ads become successful for you. 

48mins

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Fast Cash Generators

How do you generate "fast cash" successfully? 

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The Perfect Promo

How do you make the perfect promo that gets more people interested in your product?

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What it REALLY means to be an Entrepreneur

Are you, really, an entrepreneur?

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The Formula To Make Your Ads Work

Get the best way to make your ads become successful for you. 

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It's Time To Edge Out Of Your Comfort Zone!

Get some advice from Natalia on how to edge out of your comfort zone. 

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Rank #12

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The Formula To Make Your Ads Work

Get the best way to make your ads become successful for you. 

48mins

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Rank #13

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How To Write Good

Do you have trouble writing enticing and inviting ad copy? In this special Instagram video, Frank gives some of his best tips and tricks on how to "Write Good," and how to write some of the best copy in 4 simple steps. Want your next million faster? Visit - http://FrankKern.com/Class Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

39mins

8 Aug 2018

Rank #14

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The Story Of Rob

Get more information on one of Franks newest clients, and learn some tips for your own company. 

8mins

19 May 2019

Rank #15

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The $1000 Saddle Story

Hear the story of Uncle Slim and the $1000 saddle, then find out why you have the greatest opportunity in history to turn your skills in online marketing into real results for you and your customers. Learn the mistake most new marketers make when getting started and how to avoid it and what you should be doing instead. “If you put a $1000 saddle on a $5 horse, it ain’t going to make no difference.” -Uncle Slim If you have the ability to help successful businesses generate more revenue and customers, but you aren’t using your ability, you essentially have that $1000 saddle on a $5 horse. Chances are you know more about direct response and internet marketing than 99% of people in the world. If you have these skills, you have been presented with potentially the greatest opportunity in the modern era. Most of the people in the marketing world gravitate towards beginners. What powers every successful business will always be the market that business serves. The greatest market ever meets these three criteria: #1 they are great in number, #2 they are irrationally passionate, #3 they are easy to reach. There is one more piece that isn’t usually taught: they also have to be financially sound. The easiest way to be successful is to find out what people want and give it to them. Dealing with successful businesses is where the money is. If you’re just getting started online, you might think that everybody online has no money and everybody is trying to start a business. That’s what you’re paying attention to, so that’s what you see. Successful businesses are great in number, they are easy to reach because of social media, and they are certainly irrationally passionate about their business. If you have this ability you can have your pick of all the $1000 horses in the world. Don’t waste it on the $5 horse. Go where people really need you and you can have the most impact, which is helping the best get better.

7mins

13 Dec 2018

Rank #16

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The truth about LEADS

What are leads, and how do you get them? 

7mins

6 Dec 2019

Rank #17

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BEWARE OF INTERNET MARKETING! (Wait ...what??)

Wait, what is Frank talking about? Isn't he an Internet Marketer? Find out. 

30mins

29 Mar 2019

Rank #18

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Your Best Bait

You can’t catch a whale with minnow bait. What are you looking to catch? In the third episode of “Your Next Million with Frank Kern,” Frank shows you how to find your best bait and how to grab your copy of Frank’s exclusive Best Bait Worksheet (FrankKern.com/3). Want faster access to your best payday, your NEXT million, and the gems Frank isn’t putting on the podcast? Visit http://FrankKern.com/Class. You’ve made it this far, so you know you need to subscribe to this podcast to get every episode, when released, without that spam nonsense. Details and options at FrankKern.com/Subscribe. Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING and Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. Summary: In this episode of Your Next Million, Frank Kern talks about identifying your best bait that you can use to magnetically attract your perfect clients into your business. Building on the lessons learned in episode one and episode two, Frank shows you how to discover the bait that will draw in your best buyer and why getting them results up front will lead to an even greater payday. Frank wants to help you figure out how to do less in your business, while making more and having fun. Key Lessons Learned: Recap Your best payday is something you sell and deliver that is very profitable for you and gives you a lot of satisfaction while doing it, among other things. Your best buyer is the person who is the perfect match for the product or service that makes up your best payday. Bait Bait sounds a bit nefarious, but it really isn’t. The word bait refers to the material that you use in your marketing that attracts and is magnetic to your best buyer. As the saying goes “you can’t catch a whale with minnow bait”. Many of Frank’s clients find themselves attracting the wrong kind of customer which leads them to believe that no one has any money and the product or service is very difficult to sell. The key is to attract the right kind of buyer and that means your bait has to line up with your best payday. The first step is to write down your best payday that you identified in episode one. The second step is to write down the three characteristics that make up your best buyer that you identified in episode two. What three big things would you do to get your best buyer the results they are looking for? We are looking for significant results in the least amount of time. Once you identify the three big things you will do for your best buyer, you can take those and create reports and other free resources that you can use for lead generation. For Frank that means helping his perfect client discover their best payday, their best buyer, and their best bait. As a follow up teaser to the next episode of Your Next Million, Frank also helps them find their best sales process. If those three things are extremely valuable to your best buyer, and your best buyer is the most likely to buy your best payday, and they are the most likely to get significant results from it, doesn’t it make sense that they would love to find out how to do those things? The question of “how do I attract the right people into my business?” is always going to be answered by “you have to know who the right people are and the right type of bait to put out to attract them”. Deliver them results in advance because the greater you move someone towards the result that they want before you ever ask them for money, the easier it will be to get them to pay you. What three steps would you take to get your best buyer the result they want? Once you know what the three steps are, you can create content around those steps. The content that you give away is going to be your best bait and will be magnetic to your very best buyer. Your next step will be to identify your best sales process that will help you acquire your best buyer for your best payday, but for that you will have to stay tuned for episode 4! Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned FrankKern.com/3 for your best buyer worksheet.

23mins

15 Apr 2018

Rank #19

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How To Create Social Media Campaigns That SELL

What makes a successful social media campaign? In this interview, Frank gives some of his best tips and insights into social media campaigns and how to make them successful.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

38mins

30 Sep 2018

Rank #20