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Business
Education

Wright Brothers Podcast

Updated 13 days ago

Business
Education
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Second Generation real estate brokers and online marketing experts, Corey and Casey Wright are excited to present Modern American Realtor. This weekly podcast series is aimed at uncovering the marketing, technology, and business strategies needed to compete in the current real estate landscape.

Read more

Second Generation real estate brokers and online marketing experts, Corey and Casey Wright are excited to present Modern American Realtor. This weekly podcast series is aimed at uncovering the marketing, technology, and business strategies needed to compete in the current real estate landscape.

iTunes Ratings

40 Ratings
Average Ratings
35
0
3
1
1

Amazing and refreshing

By Nikkalikka - Aug 22 2016
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Love you guys !!! Makes my mundane commute something I look forward to every morning .

Highly recommend this podcast

By Jgallup18 - Nov 13 2015
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Just got my real estate license and found this podcast. Great info, great guests, and fun

iTunes Ratings

40 Ratings
Average Ratings
35
0
3
1
1

Amazing and refreshing

By Nikkalikka - Aug 22 2016
Read more
Love you guys !!! Makes my mundane commute something I look forward to every morning .

Highly recommend this podcast

By Jgallup18 - Nov 13 2015
Read more
Just got my real estate license and found this podcast. Great info, great guests, and fun
Cover image of Wright Brothers Podcast

Wright Brothers Podcast

Latest release on Mar 29, 2016

The Best Episodes Ranked Using User Listens

Updated by OwlTail 13 days ago

Rank #1: Episode 18 - Back to Basics: New Agent Starter Kit Part I

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Welcome to another episode of Modern American Realtor. This episode is the first of a two-part show where the Wright brothers will outline a starter kit aimed at new agents in the real estate industry. However this episode will stand as a valuable refresher for seasoned agents and realtors of the industry. Casey and Corey discuss the key elements agents need including a detailed statement of purpose, tactics for harnessing a social network, and how to become a specialist within a given market.

Aug 18 2015

42mins

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Rank #2: Episode 37: Sales Scripts That Really Work with Best Selling Author Kevin Ward

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In this week’s episode, we talk to Kevin Ward, a successful real estate agent, coach, and author of the book The Book Of Yes, which teaches agents the best ways to get people to say yes to them.

Feb 02 2016

55mins

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Rank #3: Episode 8 - The Art of Powerful Listing Presentations (Hint: Don’t Use Microsoft Paint)

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Welcome to another episode of Modern American Realtor. The Episode 8 installment takes a detailed look at mastering agent listing presentations. Often considered one of the most important avenues to securing business, agents rarely invest adequate time into perfecting their pitch. The Wright brothers share the best strategies on developing a rock solid listing presentation, discussing appropriate preparation, how to establish expertise, building a connection, and most importantly, overcoming objection. Their collaborative insight will provide you with cutting edge tactics and tools to ensure every appointment ends with a signed contract.

May 19 2015

1hr 3mins

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Rank #4: Episode 38: 12 Ways to Build an Unstoppable Referral Machine

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Referrals are valuable because they allow you to scale and grow more quickly, freeing you up to spend more time with clients and give them better service. Your clients can then turn around and do a lot of your marketing for you through word of mouth.

Feb 09 2016

56mins

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Rank #5: Episode 19 - Back to Basics: New Agent Starter Kit Part II

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Picking up where the previous episode left off, part two of the New Agent Starter Kit dives deeper into the essential tools and strategies for success as modern real estate agent. These strategies work best when integrated together, so be sure to check out part one for a recap. The Wright brothers share their expertise and provide insight into the value and importance of a comprehensive web strategy. Additionally, Casey explains the value in finding a committed mentor and accountability partner, while Corey explores the gravity of a committed weekly prospecting schedule.

Aug 25 2015

40mins

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Rank #6: Episode 3 - New Google Algorithm, SEO, & Great Business Books

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This week on Modern American Realtor, Corey and Casey Wright dive into the topic of Search Engine Optimization, commonly known as SEO. Search engine optimization is a strategic technique to influence your rank on search engines like Google, Bing and Yahoo. The better your SEO tactics, the more likely someone is to find your website amid the mass of information available on the internet. SEO plays a vital role in your real estate marketing strategy. To assist in improving your search engine rank, the brothers respond to the question, “what is SEO” and outline key tactics used to mastered this system.

For more information on this episode, check out Modern American Realtor.

May 12 2015

46mins

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Rank #7: Episode 29 - The Art of Holding the Perfect Open House

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Holding an open house is an excellent strategy for newer agents to really get a feel for the business, get in some practice.

The landscape of open houses has changed a lot over the past twenty years. Where it used to be one of the least effective ways to get homes sold, now with more targeted listings and more savvy buyers, open houses are becoming increasingly a more viable way to sell houses. 

Nov 24 2015

57mins

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Rank #8: Episode 36: Growing Your Business on Social Media with guest The Broke Agent

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The Broke Agent is the number one source for retail entertainment. It was created to provide comedic relief in an industry that is both stressful and unpredictable, and Wes and Eric pride themselves on saying what everyone else is just thinking.

Jan 26 2016

58mins

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Rank #9: Episode 4 - ListHub, Zillow, Split, & Apple Watch Preview

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This week on Modern American Realtor, the Wright brothers break down the battle between online real estate giants Zillow and Listhub, analyzing the impact these changes have on the industry, Realtors and clients. Throughout the show Corey and Casey discuss the best strategies agents and businesses can apply to capitalize on disruptive industry changes.

For more information on this episode, check out Modern American Realtor.

May 12 2015

43mins

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Rank #10: Episode 23 - Relationship Hacks: How To Make More People Like You With Less Effort

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On this episode of Modern American Realtor, Casey and Corey Wright share their favorite hacks and strategies for world class social networking. This episode provides valuable insight into growing a network, and leveraging the personal and professional benefit it provides. Additionally, the discussion explores the importance of a memorable impression and how to develop deep and meaningful interactions with everyone you meet.

Sep 22 2015

48mins

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Rank #11: Episode 14 - How to Use Social Media to Win Clients & Grow Your Business

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Welcome to another great episode of Modern American Realtor. As industry leaders in real estate marketing, the Wright brothers are regularly asked a spectrum of questions relating to social media. In this episode Casey and Corey dig into topics regarding social media for Realtors, including web based business promotion tips and tactics for staying relevant to an online audience. Not all social networks are created equal, and in their own unique way, each platform requires a different approach to acquire attention and distinction. 

Jul 21 2015

50mins

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Rank #12: Episode 5 - Housing & Design Trends & Predictions

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On this episode of Modern American Realtor, Corey and Casey talk real estate trends; what is coming in, what is going out and what we can expect from the future. Efficient design is a driving force in today’s market, the popularity for open floor plans and smart house design are common examples of this. However, a demographic and cultural shift is also leading many to seek self containing communities which blur the lines between residential and commercial real estate.

For more information on this episode, check out Modern American Realtor.

May 12 2015

38mins

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Rank #13: Episode 35: Dealing with the Emotional Rollercoaster of Being a Real Estate Agent

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On this week’s episode of The Wright Brother’s podcast, we’re getting emotional and talking about some of the less tangible elements that contribute to success. We had our dad drop by to talk to us about dealing with the more emotional side of the business and with people.

Jan 19 2016

56mins

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Rank #14: Episode 25 - 14 Secrets of the World’s Top Negotiators

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In this, the 25th episode of The Wright Brothers Podcast, we’re talking all about the art of successful negotiation.

 Negotiation doesn’t just apply to real estate. Negotiation is a life skill. Whether we are conscious of it or not, we enter into some form of negotiation on an almost daily basis. So it only makes sense to be conscious of it and try to work those negotiations in our favor.

 Negotiation is not one of those things where either you have it, or you don’t. Negotiation can be learned. It can be improved upon. Like any other skill in life, it just takes work, a concerted effort, to get there.

Oct 20 2015

54mins

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Rank #15: Episode 24 - Facebook Advertising 101

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Welcome to another episode of the Wright Brothers Podcast. Never in the history of advertising has there been a platform as powerful as Facebook. With the ability to target ultra specific demographics, all real estate professionals should be using Facebook advertising to grow their business. On this week's episode, Casey explores a best practice approach to personal page versus business fan page, while Corey discusses the nuts and bolts of building a highly effective Facebook campaign, including targeted demographics and attention seeking graphics.

Oct 06 2015

56mins

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Rank #16: Wright Brothers Podcast: AirBnB and the Blueprint for Short Term Rental Investment Properties

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It’s our final episode of the year. Many of you will be traveling, so we’re going to wrap 2015 up by talking about short term rentals.

There are a few sites you can use to list your property, Airbnb being one of the most popular ones. Craigslist can be a good option as well, though keep in mind that you’ll have to handle the contract and billing process yourself. Remember to have professional photos taken of your place and to really nail your description. When in doubt, get someone else to write it for you, or, at least, look over what you’ve written yourself.

Dec 22 2015

45mins

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Rank #17: Episode 9 - How To Do What You Do Best (And Outsource the Rest)

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In this episode, Casey and Corey evaluate why you should use online freelancers, the best site to outsource your work, and what tasks to assign to an overseas worker. With over $110,000 spent and 129 online hours logged, the brothers have developed a best practice approach to leveraging the online talent pool and maximizing your time.

May 26 2015

48mins

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Rank #18: Episode 34: Top Tips for Setting and Reaching Your Goals

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In our first episode of 2016, we talk to Ash from Active Pipe about his groundbreaking new technology and its practical applications to real estate. Active Pipe is an advanced CRM plug-in delivering enterprise level marketing automation & smart data analytics to real estate agents. It tells you who to call, when to call and why. You can listen to Ash explain this more and then go check him out.

Then we get into the practice of goal setting, something that's on everyone’s minds at this time of year.

Jan 12 2016

53mins

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Rank #19: Episode 10 - Building an All-Star Real Estate Team

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After a short break from the show, the Wright brothers are back with a detailed look at the strategies needed to build a successful real estate team. With this episode the show shifts gears, introducing the first of a series of special guests. Today the brothers speak with Ed Wright, a highly successful broker and agent who provides lucrative insight into building a rock star team, creating a culture and achieving success.

Jun 16 2015

50mins

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Rank #20: Episode 13 - Everything Your Lender is Too Polite to Tell You

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Welcome to Modern American Realtor, on this episode the Wright brothers get the inside scoop from Carlos Zepeda, a senior loan officer at Bank of America in Orange County, on what lenders are too polite to tell agents they are working with. Zepeda is an expert in his field, having been in the loan business for 8 years and funding $350 million in loans in the residential and commercial real estate industry. The relationship between an agent and a lender is important and there are things that agents do that can easily strain it.

Jul 14 2015

41mins

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