Cover image of Online Marketing Made Easy with Amy Porterfield
(1970)

Rank #2 in Marketing category

Business
Education
Marketing
Self-Improvement

Online Marketing Made Easy with Amy Porterfield

Updated 6 days ago

Rank #2 in Marketing category

Business
Education
Marketing
Self-Improvement
Read more

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

Read more

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

iTunes Ratings

1970 Ratings
Average Ratings
1845
62
28
20
15

This podcast is gold!

By Caroline Maryan - Dec 01 2019
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I’m a newcomer to Amy’s podcasts and can’t believe how valuable they are. I don’t want to just listen, I want to take notes and actually take action! I just wish she lived next door! Thanks, Amy!

I always look forward to Thursdays!

By melvis.costello - Nov 22 2019
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Where do I start?! I have been listening to Amy’s podcast for over a year now and cannot count the ways she has inspired me! As a graphic designer and mother of two, I’ve been trying to figure out a way to stop trading my time for dollars and build a source of passive income that will allow me to spend as much time as I can with our kids without working into the early hours every day. Amy’s podcast, cheat sheets, software recommendations, and quizzes are so very helpful, and her advice, well it’s invaluable. Amy’s approach is friendly, so informative, and she breaks everything down into manageable, actionable steps, which takes away any overwhelm. Amy has helped me shape my ideas into what is now becoming great course material, and I can’t wait to launch in the coming year! THANK YOU, AMY!!! I‘m eagerly waiting for the next DCA to open so I can sign up and kill it with my first digital course! Melanie

iTunes Ratings

1970 Ratings
Average Ratings
1845
62
28
20
15

This podcast is gold!

By Caroline Maryan - Dec 01 2019
Read more
I’m a newcomer to Amy’s podcasts and can’t believe how valuable they are. I don’t want to just listen, I want to take notes and actually take action! I just wish she lived next door! Thanks, Amy!

I always look forward to Thursdays!

By melvis.costello - Nov 22 2019
Read more
Where do I start?! I have been listening to Amy’s podcast for over a year now and cannot count the ways she has inspired me! As a graphic designer and mother of two, I’ve been trying to figure out a way to stop trading my time for dollars and build a source of passive income that will allow me to spend as much time as I can with our kids without working into the early hours every day. Amy’s podcast, cheat sheets, software recommendations, and quizzes are so very helpful, and her advice, well it’s invaluable. Amy’s approach is friendly, so informative, and she breaks everything down into manageable, actionable steps, which takes away any overwhelm. Amy has helped me shape my ideas into what is now becoming great course material, and I can’t wait to launch in the coming year! THANK YOU, AMY!!! I‘m eagerly waiting for the next DCA to open so I can sign up and kill it with my first digital course! Melanie

Listen to:

Cover image of Online Marketing Made Easy with Amy Porterfield

Online Marketing Made Easy with Amy Porterfield

Updated 6 days ago

Read more

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

#3: How to Find Your Audience, Get Serious About Content and Build Your Email List: An Interview with Marie Forleo

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Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV.

With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation."

I can trace my own online success directly to Marie, who had a huge impact on me as I transitioned from working with Tony Robbins into venturing out and starting my own business.

In this episode of The Online Marketing Made Easy Podcast, Marie shares her own inspiring success story with us, and also provides some tips and strategies which will help take your own business to the next level.

In this episode, here’s what we’ll cover:
  • How Marie got her start and what she does in her business.
  • How she made a living while she pursued her passions.
  • The conventional wisdom she chose to ignore.
  • How to quiet self-doubt while building your business.
  • Advice for those struggling to find their own voice.
  • A simple brain exercise that is a great creative workout.
  • How to figure out who your ideal audience is.
  • How to streamline content creation so it's not so overwhelming or painful.
  • Marie's signature program, B-School.

Feb 13 2013

39mins

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#149: Your 90-Day Pre-Launch Blueprint

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Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy.

And the right pre-launch ramp-up will help you set the stage for a successful launch.

While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go.

That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch.

Today’s plan is broken up into three months of specific strategies that build on each other.

There are three key concepts:

  • CREATE and post original content weekly
  • CONNECT with your audience with a Facebook community
  • COMMIT with a 21-day Challenge

I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here.

EPISODE FREEBIE

Get Amy's 90-Day Pre-Launch Blueprint

FREE DOWNLOAD

Over the next 90 days of this plan you will learn:

  • How to get into the habit of creating consistent content every week (and how to get the most leads out of that content!)
  • The best place to set up your opt-in
  • How to segment your audience
  • How to run a Facebook group that truly engages and conditions your audience to hear from you

Check out that step-by-step blueprint now!

Mar 02 2017

57mins

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#65: Selling Yourself--The Art of a Winning 'About Page' with Melissa Cassera

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For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details that paint a fuller picture of you as a person.

But for many, no matter how hard they work on it, their About page just falls flat. It feels fake, like you’re pretending to be someone you’re not. And that makes sense—we’re all taught never to brag about ourselves…so it feels pretty strange to suddenly write a whole page about why your customers should think you’re so great!

That’s why I’m so happy to introduce you to Melissa Cassera. She’s a publicity expert (as well as a screenwriter and an actress), and if you read her own About page, you can see that she is an expert on how to write about yourself in a way that comes out warm, genuine and authentically irresistible.

Why Is An About Page Important?

Melissa compares the About page to the gown a Hollywood actress wears on the “red carpet.” It’s the way to show off both your importance and your individuality at once, impressing people and engaging them at the same time. The About page is where you give people just enough information about you to want to know more.

In other words, you don’t want to give away the whole story on your About page—it’s their intro to all the excitement that awaits if they choose to work with you. For the reader, it should feel like they’ve met you in person, looked you in the eye and shaken your hand.

So how do you convey that feeling in words?

Think About How You Serve the World

Rather than begin by talking about what you do, begin your About page with a line or two about why you do it. This should be the element that guides you through the writing process for your About page. If you get stuck or are wondering if you are including the right kinds of details, ask yourself if what you’ve written paints a picture of the world/society/lifestyle/change that you are trying to build with what you do.

Hear more of Melissa's tips on how to make your About page shine. Listen to the full interview here.  

Make Your Credentials Fun

It’s important to list the things that give your business credibility—an advanced degree, an impressive title or certification, a number of years in your field or successful working relationships with noteworthy people. But rather than just list them, Melissa advises having fun with them! Try translating your credentials into an analogy that helps your audience understand what that kind of cred means in your industry. (“I attended the Harvard of health coaching schools” is a good example.)

By listing your credentials this way, you can use your bragging rights to gain your readers’ trust and build engagement.

EPISODE FREEBIE Get Melissa's Guide: "Craft A Crazy-Impressive About Page"

FREE DOWNLOAD

 Show Your Non-Professional Side

Would it surprise you to learn that the part of your About page that really sells you is the part where you talk about something besides work? This, Melissa says, is what really seals the emotional connection with people and allows them to get to know you on a more personal level. Not only that, but this section is what sets you apart from your competition. Nobody else has the same story, the same style, the same lovable quirks and personal motivations that you have.

As Melissa says in her "Better Bio Challenge" blog post,

"Personal details aren’t 'frivolous' — they anchor you in the reader’s mind and showcase the 'person' behind the 'business.' Try to include at least ONE little detail about your passions, guilty pleasures + personal life, in your bio — and you’ll sparkle off the page, every time."

Counterbalance Your Accomplishments

If your About page starts feeling a little self-indulgent, Melissa says an easy way to lighten it up is to “show your brushstrokes.” After mentioning the glowing review of your program on the Today Show, drop in a reference to that one time you tried to teach a college class and sat on a whoopee cushion. Details like this help keep you human to your readers, and show them that you’re the same as them—just a little farther along in the journey toward success.

Get Melissa's Mad Libs-style template for creating an irresistible About page. Click here to download it instantly!

Offer Fun Facts

Like the “non-professional life” part of your About page, this part is meant to connect with your ideal audience in a way that nothing else can. Tell a few “secrets” about yourself—that you cover your eyes during the scary parts of movies, that puppy videos make you cry, that your favorite place to work is in your kids’ treehouse.

Be forewarned—this will turn off some people. But they are the right people for you to turn off. At the end of the day, Melissa says, your About page is not meant to engage every single person out there.

“Your bio or About Page is only intended to turn on your ideal customers and it should be repelling the people that you want to turn off.”

Create an “Action Step”

By now, your audience has fallen head over heels in love with you…so what’s the next step? Where does the relationship go from here? Melissa says this is the moment to offer them a concrete action step. Offer a free opt-in gift, list links to your five most popular blog posts, tell them to contact you to set up a consultation. Whatever your specific action step is, make it simple and immediate for them to make the next move.

Get more of Melissa's suggestions for making your About page actionable. Click here to hear the full interview.

The Bottom Line: What Is Fame For? 

Melissa has a stellar blog post called “Four Questions to Help You Identify What's Not Working in Your Biz...And Make It Better.” In it, she offers this really thought-provoking quotation:

“Getting famous is not all it’s cracked up to be and getting featured in the media doesn’t always lead to sales, either.”

It’s not enough to have people think you’re “fabulous.” Better sales come from a real relationship with your clients, and the About page is all about relationship building. So while a clear action step is a great way to end your About page, leave the sales messages to your sales page and emails. Focus your About page on building trust and rapport with your target audience, and they will search for ways to work with you.

Jun 29 2015

56mins

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#84: Growing a Lucrative Email List

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Welcome to the second half of our intensive "refocus on your list" training!

I hope you completed the short questionnaire from last week, because this week we're really building off those questions to get where we need to go. If you haven't done it yet, click here to download it and take just 10 minutes to complete it. (It's only 3 questions--super easy.) I promise, it will free you up and cultivate the right mindset to accomplish the goal for today's episode, which is ...

For those of you who might be new to the show, lead magnets are any free, valuable giveaway that you offer your audience in exchange for their email address.

To create a good lead magnet, of course, you need to know what your tribe wants and needs from you. Having it be a decent trade-off for the email address is just not going to cut it. You want your audience gasping "Wow! I can't believe he/she is giving this away for free!"

Let me say this loud and clear: Do not be scared of giving away your best stuff for free.

I give away my best information all the time! (I'm doing it right now, as you might have noticed...and I give away even more on the full episode of today's podcast.) It doesn't hurt my bottom line at all, because in my paid products and programs, I dive much deeper and train much more specifically on those topics.

If you want to go deeper into today's topic, click here to listen to the full episode. I'm going to teach a three-part strategy to help you build your list. And our goal is not conservative, folks! This strategy is designed to get you 75 new leads per week.

I've also created a great free download for you: it's a cheat-sheet with 17 stellar examples of different kinds of lead magnets. Not only does it give some great inspiration for how to model your own giveaways, but it shows you where to place the opt-in boxes on your website for optimal conversion. Get it here.

EPISODE FREEBIE

Get Amy's Free Cheat Sheet: 17 Pro Lead Magnet Examples

FREE DOWNLOAD

Nov 07 2015

47mins

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#168: The Easy Start Guide to Live Video with Luria Petrucci

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Video is where it’s at, folks. That’s why this latest episode is coming from my brand new studio—which, by the way, has taken me FAR outside of my comfort zone. But I wanted to take my video content to a higher level this year and that’s exactly what I’m doing, with help from my good friend Luria Petrucci of Live Streaming Pros.

After Luria (and her partner David Foster) set up my studio, I wanted to hear all about her approach to video, including her recommendations on everything from equipment to tips for preparation and overall content flow.

First, Luria and I break down the four different levels of live streaming, talking about what they entail, along with the pros and cons. (These levels are so insightful, I can’t wait for you to hear about them and decide which level you are operating at currently.)

By the way—don’t forget to download my video gear guide freebie. You’ll find out what I’ve got going on in my new studio, as well as different alternatives if you are just getting started.

You will also learn some tips for being your most natural self on camera along with Luria’s formula for rocking out a mobile live stream.

Luria and I cap it all off with the 3-part strategy for how to create video content that really engages with your audience.

Go listen to this episode about all things video now.

Jul 13 2017

48mins

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#99: How to Create a List Building Blitz Campaign

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Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy.

It's an easy trap to fall into. After all, creating content takes time, effort and creativity.

You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with fresh original content every week?"

Well, good news--this episode is all about helping you create just one piece of amazing content each month.

You heard right. Each. Month.

When you have that one piece of amazing epic content, you can spin it out into every marketing channel in your toolbox with the overall goal of building your list.

Content Comes in Three Stages

I think there’s a lot of confusion out there around content. It seems simple, but when I sat down and started mapping what successful content looks like in different contexts, I'll admit that even I got confused!

So I checked in with a good friend from my corporate job days. She’s the best at dissecting content and explaining where it shines the brightest. And what she showed me is that there are three main stages of content:

  • Paid
  • Free lead magnet
  • Just plain free (not even for an opt-in)

Notice I said "stages." All three of these types of content are related to each other--which means every time you create one kind of content, the other two are super easy to create out of it. Click here to find out how you can use the main themes within your paid product to create epic content that builds your list!

Easy Strategies for Getting More Mileage Out of Your Epic Content

Now, like I said earlier, the "meat" of the strategy we’re diving into in this episode is getting deliberate about your content creation so you can extend it across all your marketing channels. When you really get intentional with your content (and create it with your email list in mind), you're all to get huge mileage out of one piece.

After all, we take our content creation seriously. So why not put a bigger focus on getting it in front of more people while we’re creating it?

In this episode, I'm going to walk you through three roadmaps for extending one piece of epic content into every major marketing platform you use.

To make it extremely easy for you, I've put together some free worksheets that show how to break up your content into different platforms within each roadmap. Click here to get them now!

EPISODE FREEBIE Get Your Free Cheat Sheet: "The List Builders Blitz Campaign"

FREE DOWNLOAD

To get the most out of today's topic, you'll really want to listen to the whole episode. But I'll outline the roadmaps for you here:

Strategy 1: Start by writing an epic blog post that includes an epic upgrade (something your readers can take more action on to get more value).

From there, you'll move to emailing your list, creating videos, doing a Periscope, and more. Click here to get all the steps now!

Strategy 2: Start by creating an epic podcast episode with an upgrade.

From the podcast, you'll create a blog post. Not just show notes, but something that brings immense value even to people that may not have heard your podcast. Next you'll email your list, create a video, and more. Click here to get all the steps.

Strategy 3: Start by creating an epic video.

The first thing you'll need to know is how to provide the content upgrade in your video...click here to find out! Next, you'll take the audio from your video to create a podcast, use the audio to create a blog post...the list goes on.

Find out the details on each of these strategies, including what constitutes an "epic" piece of content and what to put in the initial content versus what to put in the freebie, by listening to the whole episode. Click here to listen now!

The End Goal = Your Email List

Now, this whole strategy takes a little thought and effort to execute properly. That's why you won’t be using this strategy with every single piece of new content you create. Like I said, I’m suggesting you be selective with this concept and put it to work about once a month. That gives you lots of room to pace each appearance of the content within your various marketing channels (and to repost it at least once) without making it seem like overload.

Bottom line, the mindset around your campaign should always be about building your email list by getting people to your freebie. When you're creating core quality content with your email list in mind, it uplevels everywhere that content appears.

Feb 25 2016

34mins

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#83: Cultivating a List Building Mindset

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For the last several podcast episodes, we've been covering all manner of marketing tactics. Creating webinars, building urgency, writing copy. And we've taken a deep soul-searching dive into the personal "why's" and "how's" of online entrepreneurship.

This week, we're bringing it all back home. It's time to refocus on the foundation of every successful online business:

Your email list.

This week and next week, I'm devoting the podcast to some list-building straight talk.

And if you're thinking "Come on, Amy--I want the black-belt stuff that will take my business to the next level!" ... then this episode might be especially for you.

Here's how you know if you need this episode:

  • If you’ve been working on your business for over a year now and you have less than 4,000 people on your email list

  • If you’re not growing your email list by at least 75 new leads a week

  • If you already have a solid list but it’s not converting into sales or sign-ups

  • If you are struggling with confidence in your business and are feeling "less than" or comparing yourself to everybody

  • If you ever launched anything in your business and your results were lackluster (i.e., you sold only one or two of your products when you thought you were going to sell 100)

  • If you truly love the business you're creating and are passionate about seeing it succeed--in other words, if you're in this for the long haul

If you answered yes to any of those things, here's the first thing I want you to do after listening to today's episode. Download the short one-page inquiry that I created just for you. It's going to help you sort through the obstacles that are holding you back from building a healthy, growing list.

EPISODE FREEBIE Get Amy's Cheat Sheet: "Uncover Your List Building Obstacles"

FREE DOWNLOAD

Let me say at the outset that, for all my talk about the crucial importance of list-building, I truly understand the difficulty involved. When you're in the beginning days and months of your business, it feels like every opportunity is more important than the simple, daily effort of building your email list.

But I learned from the sad experience of my very first product launch just how essential the list really is. Listen to the podcast episode for the full story--it's eye-opening. For now, let's just say that with all the bells and whistles of my program design and the sparkle of my marketing strategy, the promotion totally tanked.

The reason? I had a weak email list.

I couldn't understand it. I'd been networking with all the right people, even getting invited to speaking engagements and guest blog spots, and I'd spared no effort to create an amazing product.

But because I was not actively focused on list building, I wasn't able to build the business that I really wanted.

(By the way, when I say “actively” focusing on it, I mean that I would think about my list every day...but it was that horrible “I should be doing this, I’m far behind, I know I need a list" kind of thinking.)

Everything else about my business just seemed more important, in those stressful early days.

That's why I've created this download for you--to help you think through what is pulling your attention away from the cornerstone of building your business. Once you understand why it's so easy to focus on other things, you'll be able to turn the trend around and start seeing the results you want.

EPISODE FREEBIE Get Amy's Cheat Sheet: "Uncover Your List Building Obstacles"

FREE DOWNLOAD

Listen to today's episode first--it will really help you with the mindset around list-building, and allow you to process the questions honestly.

And when you're done, drop me a comment to let me know what you're thinking! What is your mindset when it comes to building your list? How are your efforts coming along?

Nov 05 2015

34mins

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#107: How Do I Price My Online Course?

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I want you to price your next (or first!) online course with confidence.

In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?

This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process.

I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too.

But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.”

In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue.

Grab your spot (it’s free!)

Now, back to today’s topic: In your gut, are you charging what you’re worth?

I would bet that this is the hardest part to starting your first online course—or even maybe your second or third.

Ask yourself these three questions:
  • Are you afraid to ask for what you’re worth?
  • Are you willing to deliver 10x the value of what you’re charging?
  • Does your price point attract the clientele you want?

Let’s dig into the seven steps here.

One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it.

Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here.

Next, we talk about the length of time it can take to launch and re-launch your product.

Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it.

These seven steps will help you do just that. Own your price. Be confident. And go sell it.

Apr 07 2016

42mins

Play

#203: How To Get Noticed Online When You’re Just Starting Out

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Biggest Takeaways You Don’t Want to Miss:

  • I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks.
  • One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating.
  • But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset.
  • And this all starts with one simple truth about every successful entrepreneur... (2:15)

So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.

This episode is brought to you by: My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.

Check out these highlights:

Mar 22 2018

27mins

Play

#56: How to Create Content to Attract Your Target Market

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There are two kinds of content in this world: content that attracts and content that sells.

It's easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you focused on that end result.

But it's crucial to remember that the end result needs a strong beginning. In other words, you'll never get to that sale if you haven't attracted the people who want to buy your product!

Today is all about the first half of the sales equation.

The more you craft content geared toward your ideal customer, the more sales you'll make. And these won't just be one-time sales. You'll be talking to people who want to buy from you over and over, because they feel connected to you and your product. When you create content that makes them feel understood, that communicates an empathy for their situation and an excitement about helping them with your product, they are going to be watching their inboxes for your emails and jumping up and down each time you launch something new.

These are the people you want to find, right?

So let's talk about how you can reach them.

First, the Good News...

When you know your target market really well, creating content for them becomes incredibly easy. We talked last week about creating a survey that helps you get inside the heads of your target market. Once you're there, you'll be able to instantly rattle off ten things they need...

Which then become the topics of each piece of content you create.

Let me jump ahead really quick to tell you that our free giveaway for this week is a list of inspiration boosters for creating magnetic, empathetic content that your audience can't resist. Click here to get it now.

EPISODE FREEBIE Get the Free Guide: "15 Content Inspirations To Help You Attract Your Target Market"

FREE DOWNLOAD

What Counts as Content?

Ready for some more good news? Everything you do online is content.

A Facebook post counts as a content piece, whether it's video or words or simply an image. So does a tweet. An email (whether to your whole list or just a segment of it), the text and imagery on your landing page, a free giveaway, a podcast, a thirty-minute webinar...

You get the idea.

We all have our favorite places to post content. Maybe you're Twitter-happy and can post 140-character quips all day long. Or maybe you love doing quick video updates from wherever you happen to find yourself.

So don't worry if you're not the world's most prolific blogger. If you're making your voice heard online, you're creating and posting content, and you are ahead of the game.

Consistency Is Key

This is one thing I have learned from all of my mentors: the people that are most consistent in terms of posting content beat out the competition in reaching any given market.

This is because consistency is one of the primary ways you earn the trust and respect of your target market. They come to rely on hearing from you every two days, or every other Thursday, or whenever it is that your regular updates take place. It's less important how often it is, and more important that it happens on a regular basis. I'll say it again: Consistency is Key.

Believe me, I know how hard this can be. It seems like every time I get on a roll with posting content regularly, a product launch derails my schedule and all of a sudden I'm scrambling to come up with new content.

For me, the key to being consistent is batching. For instance, with this podcast, I come up with lots of topics in advance, and get started right away with creating and scheduling episodes, coming up with images, queuing the social media updates...the whole nine yards. This way, I don't find myself scrambling (as often!) on Wednesday afternoon for something to post the next morning.

Simplify by Diversifying

Okay, so say you have a lot of fun within creating short Facebook videos, but your brain dries up the second you sit down to write a blog. Does that mean you should abandon writing and just rely on Facebook videos to communicate with your audience?

Definitely not. First of all, you're going to miss a huge segment of your potential customers by relying on only one form of content. Second, there are just things that a blog can communicate that videos can't...and vice versa! You don't have to do all kinds of content in equal measure, but if you want to reach as many people as possible, you're going to want to use as many different kinds of content to catch their attention in all the places they might be hanging out.

Fortunately, every idea you come up with for one kind of content can be easily translated into a totally different piece of content. Your videos can be turned into a blog post. Your blog post can be turned into a slide deck. Your slide deck can be turned into a series of Twitter images.

In other words, creating different content pieces just got a lot simpler.

Open the Conversation

Obviously, even with all these ways to repurpose your existing content, you're going to have to create new original pieces sometimes...you know, so that you can repurpose them later!

This is where you really tap into the insights about your ideal customer that you learn through sending the kind of survey we talked about last week. These insights help you spark a conversation that surprises your customer with how well you understand them, how "heard" they feel.

Here are some prompts to initiate the conversation with your audience:

  • Identify the #1 question you get asked all the time…and answer it.
  • What should your ideal customer be asking you that they are not asking yet?
  • What are your top three posts on Facebook in the last six months?
  • Which experts does your ideal customer find valuable, or who do they really value the opinion of?
  • What could your ideal customer talk about all day long?
  • What is your ideal customer most afraid of?
  • What does your ideal customer need to know about you?
  • What is your ideal customer posting on Pinterest/watching on YouTube?
  • What is your ideal customer’s “want” and what’s the Trojan horse you use to deliver it to them?
  • What could help your ideal customer right now?

Get more of Amy's insights on creating content, including an interview with social media maven Donna Mortiz. Listen to Episode 56 in full. 

Our free giveaway this week has even more of these inspiration boosters for helping you create content. It also has a list of 20 specific ways you can repurpose your existing content in fresh new pieces. Click here to get it right now.

EPISODE FREEBIE Get the Free Guide: "15 Content Inspirations To Help You Attract Your Target Market"

FREE DOWNLOAD

Apr 18 2015

48mins

Play

#226: What to Focus On When You Are Just Starting Out

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When just starting out in business (your first year or two) there are a variety of different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded today’s episode (and created the awesome New Business Focus Worksheet to go with it!).

I’m breaking down the FIVE key areas to focus on when you’re just getting started, and these are absolutely crucial for a successful online business.

Are you a seasoned entrepreneur? Don’t click away, because this episode is for you, too. I not only focused on these same areas when I first started my business, but I still do today. I use these five areas almost as a check-up checklist for my business every quarter and during my annual planning.

Here’s a snapshot of what I’m covering in today’s episode:

FOCUS AREA #1: The importance of understanding WHY you’re building your business. I talk about Simon Sinek’s Golden Circle and the #1 foundational question you need to ask yourself as you develop and grow your business. .

I also dive into the importance of understanding WHO you are serving - your Ideal Customer Avatar (ICA).

While this exercise will take time and some real work on your part, you don’t want to skip over this if you’re not really clear.

If you’re listening to the episode and are already clear on your ICA, you can just pick back up around the 21 minute mark to move on to Focus Area #2.

FOCUS AREA #2: Why you need a website with a clear message and how to make that happen. These are some of the examples I discuss in the episode:

Example from Michael Hyatt’s ABOUT Page.

FOCUS AREA #3: The importance of choosing ONE platform to focus on in the beginning and creating original, consistent content there on a weekly basis.

FOCUS AREA #4: Authentic engagement - a HUGE factor in whether your business will succeed or not.

FOCUS AREA #5: Creating a way to make money in your business while you are figuring things out and building the business of your dreams.

I also created a great freebie to help you work through these FIVE focus areas. You can grab that right here.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Aug 30 2018

45mins

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#251: How I'd Grow My Business If I Were Starting From Scratch

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I was thinking about you, my listener, the other day and thought, “What can I give to them that would help them most in their businesses right where they are today.” This is my tenth year of business in the online marketing space, and I have learned a lot. Ups and downs, successes and failures...and through it all, I learned invaluable lessons along the way. I’m going to take that ten years of learning and share it with you in today’s podcast episode.  

Specifically, I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a building a business that is sustainable. I know I’m still learning as I go along, so I hope today’s episode will help you wherever you are in your business journey.

Here are the areas  
  • Where I Would Spend My Money

I’ll be talking about the must-have tools I use in my business, as well as how to choose the right personal development investment that will serve you best.

  • What I Would Focus On The Most (especially in the first two years)

Don’t do what I did in my first two years of business. You MUST create original content consistently AND know who you’re talking to. Too many overcomplicate this process and I’ll share how to keep it simple to move your business forward in a powerful way. I’ll also discuss the importance of knowing and declaring exactly HOW you want to make money in your business.    

  • What I Would Say Yes To More Often

What I talk about here would have looked very different five and ten years ago. This will be the same for you because the business you have today will look dramatically look different just a few years from now. You will make choices today that you won’t make years from now because your business will be different.

  • What I Would Say No To More Often

You may be surprised by some of what I discuss here, but please, please heed my advice here. Your time is valuable and there are some things that may look good but are not good for growing your business.   

  • The Mindset Shift I Would Make Early On

With so much noise in the online world, there is one key mindset shift that will be invaluable for you personally and in your business. It’s all about asking yourself higher value questions. I’ve got a worksheet for you with some great examples to get you going.

  • The Habits I Would Adopt Early On - Habits That Would Shape My Identity

Establishing good habits in your life will be a game-changer! Your level of success is directly tied to how you show up on a daily basis, and creating habits is the key.

I think this episode is going to be really helpful to you in your journey, so take a listen and use the lessons I’ve learned over the past 10 years as a shortcut to your success.  

Feb 21 2019

45mins

Play

#122: Get Your Content House In Order

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In this episode, I’m bringing you a little tough love.

Tough love when it comes to creating original content on a weekly basis.

This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what.

I KNOW IT’S NOT EASY. But it’s 100% worth the effort.

Bottom line: Consistent content helps you build trust with your audience and earn their respect. AND - if you have content going out on a regular basis, you won’t have to work as hard when you are ready to promote. Meaning, it’s easier to make money when you are creating weekly, free content. (Listen here to find out why.)

So no more excuses. Let’s hit it.

Trust me, this could be the biggest game-changer for your business.

And to help you decide which platform may be right for you, I’ve got a fantastic new freebie called the “Content Platform Play-by-Play” that breaks down the pros/cons and what it will take to get started with each.

EPISODE FREEBIE Get Amy's Content Platform Play-by-Play

FREE DOWNLOAD

Remember: If it was easy, ANYONE would do it. You are with me right now because you want something more for your business. And, building a consistent content foundation is a must to grow your business.

It won’t happen overnight, but if you start to make it a ritual TODAY, I promise you that great things can happen.

Aug 03 2016

23mins

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#217: Why You Aren’t Taking Action with Brooke Castillo

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Today we’re going to discover something that has the power to majorly change the trajectory of your business! We’re going to uncover the three main roadblocks that sideline many entrepreneurs (and people in general) and cause them to get stuck in inaction. You will learn specific ways to take massive action, get more done, and get those big results you desire.

“Taking action...” seems easy enough, right?  “Just do something!” As you and I both know, it’s not as easy as it sounds!

If right now what you’re doing in your business is not leading you to the results you desire, then this episode is for you!

To shed some light on WHY we’re not taking action and to help us understand how to turn that around and become massive action takers, I had the pleasure of interviewing Brooke Castillo. Brooke is a Life Coach—I actually call her a Life Coach Extraordinaire— who has worked with thousands of people (including yours truly) who have been stuck, are not reaching the goals they’ve envisioned for themselves, or ultimately just need a coach to shine some light on a path that can lead them to the promised land of getting a lot done and achieving big results.

Quick note before we move on: I mention that I’ve worked with Brooke personally; I get more into it on the podcast, but in case you were wondering, I’m part of her Self-Coaching Scholars program. You know I’m on a mission to up-level my life, including my health and my weight, but I’m also on a mission to up-level my mind, and Brooke really gets into this in her program. I know that focusing on how I think about things will change both my personal and business life, and I believe it could do the same for you. Because I stand behind what Brooke does, I have become an affiliate for the program, so if you are interested in joining her program, too, click here, and let Brooke know I sent you!

MANAGING YOUR MIND

Brooke began with the idea that so much of starting and building a business is about managing your mind.  She said, “There's no way around it, because you can understand how to do everything, you can study all the material, but until you understand that what you think about is going to create the emotion that either drives the action or the inaction, you're never gonna take the action.”

Did you get that? This is important: What you think about creates the emotion that drives the action or inaction.  If stress, fear and panic are fueling the action, you’re not going to be able to produce results at the level you want to produce.

Brooke shared three entrepreneurial roadblocks—things that are keeping you from taking massive action.   

Reason #1: YOU’RE STUCK IN THE BUSY HUSTLE

I can remember times, back when I was first starting out, when I was hustling my butt off. I was all over the place, connecting with different people, working with all kinds of clients, seemingly very successful—but the problem was, I wasn’t taking action on the things that could actually take me to a place where I could grow and scale my business. I was hustling. I was tired. But, to some degree, I was really just chasing my tail.

This is what Brooke refers to as “The Busy Hustle”—a tiring hustle that’s produced by negative emotion: stress, fear, panic…[Insert your own word here!].  

You want to avoid getting into a state of busy hustle, where you may be working hard yet aren’t producing anything. Instead your goal should be to get to a place of a productive hustle, where results are consistently produced.

Brooke suggested if you want to produce something, don’t just sit down to “work on something.” Sit down to produce something!

It’s important to change our language around this. Let’s stop saying, “I’m working on so and so,” and instead say, “I’m producing xyz,” or “I’m recording a podcast.” See the difference?!  

Reason #2: YOU’RE GIVING YOURSELF TOO MUCH TIME TO GET SOMETHING DONE

Brooke believes that many people, especially those who are newer to business, give themselves too much time to produce a result. In the beginning you have more time than customers or clients, so you just expand the time you are “working” in your business. Yet while you may  have the time, what you actually produce doesn’t line up with the many hours you’re working.

Brooke suggests we take a look at the projects we need to get done, and assign a time frame in which we will get it done. For example: instead of my saying, “I’ll get the podcast recorded and uploaded to Dropbox by Wednesday”, Brooke would say, “I will have the podcast recorded and uploaded to Dropbox in one hour. I’ll sit down and get it done in that hour.”  

Of course you need to be realistic about time frames….some things are going to naturally take longer than others.    

And what sort of results will be produced if we go this route? Brooke says, “When you decide how long something will take and you stick to that, that’s when your production gets huge momentum.”  

Now for my fellow perfectionists out there: this can be tough, because you’re going to have to embrace the fact that you might produce some B-minus work. I know that’s hard to stomach! Brooke had to give me a little life-coaching during the episode, because I am not someone who got Bs in school!

Brooke’s argument for producing B-minus work is this: “B-minus work can change people’s lives. Work that you don’t produce at all, does nothing in the world.”  

Brooke told a great story about producing B-minus work on a book she wrote, about how she got some negative feedback which caused her some real shame and embarrassment; but a letter she received from someone whose life was changed because of that B-minus book made her realize that had she declined to put out that work in favor of striving for an A-plus, that woman’s life would never have been affected. That was when Brooke decided that she was ok with B-minus work—because she knew it would still produce results.

You’ll have to decide for yourself as to what level work you are ok with; but for Brooke, making this decision made a HUGE difference in her business, and because of that decision, she has reached epic levels of success.

Reason #3: YOU’RE AVOIDING FAILURE AND DISCOMFORT

Of course, no one loves failure and discomfort; but the truth is, if we’re going to learn and grow, there are going to be moments of failure and times where we will need to step outside of our comfort zone.

Brooke explained that our brains are literally wired to avoid any kind of failure, and the only way to produce a successful business is to fail repeatedly. So what do we do?!

We have to show our brains that we are not going to die because of discomfort and failure. We need to learn the process to move into discomfort, and then get comfortable with that discomfort.

“Discomfort is the currency to your dreams.” - Brooke Castillo

But discomfort is only part of the road to success for business owners. I love that Brooke shared that she schedules “Comfort-Time” in her week! This time is non-negotiable, and she schedules it in her calendar before anything else. Her comfort-time is comprised of walking her dogs, enjoying coffee and reading in the morning, and spending time with family.  

What would be the activities or non-activities that you’d have in your comfort-time? Schedule it in!  And remember: this time is non-negotiable. Agreed? Work hard, play hard! : )

If you’re reading this and have not listened to the episode yet, I highly recommend you do. Brooke gives some great examples, insights, and encouragement that you’ll only hear by tuning in. Plus, Brooke is so fun! I guarantee you’ll not only learn a ton, but will enjoy a few laughs while listening to this episode, too!

Thanks for spending time with me today!

All my best,

Amy

Links to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:

Jun 28 2018

41mins

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#219: How to Use Instagram Stories to Grow Your Email List with Tyler McCall

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Today you’re going to learn how to use one of the fastest growing social platforms, Instagram Stories, to build your email list, without using the Swipe Up feature.  

I don't know about you, but Instagram is by far my favorite social media platform. Mostly because I love Instagram Stories but also because I think the connections on Instagram feel more real than any other social platform.

If you are on Instagram then you've probably either recorded an Instagram story yourself, viewed one--or several (they are completely addictive), or you've heard someone else talk about Instagram Stories and you weren't really sure what the heck they were talking about.

Wherever you fall in this equation, there's one thing that is certain...you as a business owner, should be using Instagram Stories to create more solid, real connections that will, if you do it right, go far beyond just chatting on social media.

I had the pleasure of interviewing Tyler J. McCall, an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today!  And, don’t worry, as I mentioned earlier this strategy has nothing to do with the Swipe Up feature, which requires you have 10,000 followers to use.

So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform!  

WHAT IS AN INSTAGRAM STORY?

An Instagram Story is content that is shared in Instagram itself, typically photos and videos, but you can also share text-based images. Your photos or graphics last six seconds while your videos can be up to 15 seconds long. You create the Story content using Instagram (the creation and editing tools are built right in), or you can create them externally and upload them to your Instagram account.  

How Stories are different than a post in your regular Instagram feed is that the content goes away after 24 hours unless you add it as an Instagram Story highlight in your profile, which is a whole different episode!

WHY YOU SHOULD BE USING INSTAGRAM STORIES IN YOUR BUSINESS:

Instagram now has over 800 million users. Of those, 500 million are on the app every day. And of those 500 million, 300 million are on Instagram Stories every day. Need I say more?!?

Tyler tells us that Instagram Stories are taking over as the content of choice, and Instagram likes this, because it gives them another place to run ads.  And as business owners, Instagram ads are a very powerful tool, as well. And let me tell you, Instagram Story ads are converting really well for my business right now!

“There are now millions of people every single day waiting for the right content to show up for them on Instagram Stories” - Tyler J. McCall

How to Create High Quality Instagram Stories

In order to grow your email list through Instagram Stories (we’ll get to that strategy in a minute), you first need to know how to create high quality Instagram Stories that people want to watch. Here’s a quick rundown, but make sure to tune in to the episode for all the details!

  1. Create your Stories with purpose and intention
  2. Use a good mix of personal and business (Tyler shares information about his business in his Stories, but he also shares his shopping trips to Target! Yes, he loves to walk the aisles and point out some of his favorite products!)
  3. Utilize a beginning, middle, and an end to your Story. Just like your elementary school teacher taught you! Download this great 2-page worksheet “The Story Arc Method” to work through an exercise Tyler put together for you to up your Instagram Story game!
  4. “Never let the dashes turn into dots!” I love how Tyler put this, regarding being careful to not create painfully long Stories.  
  5. I asked Tyler how he always has AMAZING light for his Stories and he shared two tips that money can’t buy!!
  6. Use captioning in your Stories for people who want to consume your content but don’t use audio. Tyler said that this technique will help keep retention high, too.
  7. Drive interaction with Instagram features like polls and DM conversations. Engage with your followers!
How to Grow Your Email List Using Instagram Stories Without Using the Swipe Up Feature

Ok, now that you have a plan to create high quality Instagram Stories, Tyler shared some really great insight as to how to grow your email list through a Direct Messaging strategy. Since Tyler has over 10,000 followers he is able to utilize the Swipe Up feature available in Stories, but he admits he doesn’t use it much because he thinks it’s a bit lazy and too passive!

Growing your email list through Instagram is all about Instagram Story Direct Messaging!

It’s through this DMing that he’s able to directly communicate with his followers, build relationships, hear pain points directly from his potential customers mouth, and engage in an authentic way.

Here are a few of the important habits Tyler suggests you build around Instagram Story DM engagement in order to be in a position where you can actually grow your email list:

  • Show up consistently
  • Make sure your content is high quality
  • Use calls to action in your Stories (from asking your followers to answer simple questions, respond to polls, and finally to respond to your invitation for them to learn more about what you’re doing or to gain access to an opt-in offering.)
  • Once you’ve engaged them, keep the conversation going,...see how you can help them
  • Post in the regular feed less often, so you can spend more time in Stories (you saw the stats, this is where the people are!)

Do these things and the opt-in opportunities that you offer your followers (the ones that keep coming back to watch your Stories) will put you in a prime position to grow your email list. Tyler’s DM conversions are huge!  

Listen in as Tyler shares a system which he calls -- An Instagram Story Opt-In Sandwich -- in which you guide your Story viewers through a journey that ultimately leads them to your lead magnet, content upgrade, or webinar via DM conversations.

I, too, have recently using my DMs to engage with my followers, and it is powerful! The only problem is that it can be time-consuming --- time well spent, but time-consuming, nonetheless.

Since Tyler gets A LOT of DMs, I asked him how he manages it all and one of the top tips he shared is to get in there a few times throughout the day so you are responding pretty quickly, and also so the DMs don’t pile up and become too overwhelming for you to respond to.

I’ve found that it’s helpful for me to actually create a task in Asana (my project management tool), to check my DMs daily, and that’s working well at this point.

So here’s what I want you to do, download and work through this 2-page worksheet that Tyler created for you and don’t spend another minute on Instagram without intention and purpose.

A great big thank you to Tyler for providing such great step-by-step teaching in this interview!

Tyler and I would both love to hear from you in our DMs! I’m @amyporterfield and he’s @tylerjmccall.

All my best,

Amy

This episode is brought to you by: LBL

Links to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:

Jul 12 2018

57mins

Play

#144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge

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Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works?

Then this powerhouse mini-training is for you.

Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t take advantage of.

My guest today is revealing his action-packed plan that shows you how you can actually make money from your first challenge — in addition to growing your email list.

Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today.

Click to learn Zach’s flawless plan that you can leverage to execute your own 5-day Challenge.

Like anything, when it comes to Challenges, you need a system. A plan that will get you started.

That is what I’m giving you today. A detailed, exact plan for conquering your first challenge. You can use this plan again and again.

Zach is also giving you a free resource guide where you will find all the specifics of his well-executed challenge so that you can take action immediately. Listen now.

Add depth to your 2017 online business plan by not only hosting a challenge, but conquering it! Get started here.

Jan 19 2017

58mins

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#195: The 6 Pillars of My Content Creation Process

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Biggest Takeaways You Don’t Want to Miss:

  • You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming
  • Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you.
  • Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.

When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action.

Oh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content. And there’s a solid why behind that. (19:33)

Check out these highlights:

  • How I create so much content in my business [00:38]
  • The type of content that brings in my ideal customer avatars like bees to honey. [6:48]
  • To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07]
  • Content for the masses vs. content for your Tribe. [13:34]
  • Who is social media content really for? [16:50]
  • When to focus most of your content creation time into your free promo content. [19:33]
  • The key lesson for creating paid course content. [25:10]
  • The right time for paid bonus content. [27:45]
  • Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40]

Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars

Jan 24 2018

37mins

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#182: How to Mega-Batch Your Content

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Biggest Takeaways You Don’t Want to Miss:

Now if you’re thinking—this seems like too much work, I don’t know if I can handle this. Trust me, I get it. However, as a business owner, I don’t want you to get bogged down on details that don’t serve you. I want you to have the freedom and flexibility to focus on things that will really move the needle in your business. And I promise that mega-batching will help you get there.

Check Out These Highlights:

  • The 5 sessions I use for each batch. [9:35]
  • How I break up the recording of my podcast. [13:38]
  • Some of my favorite aspects of mega-batching. [16:41]
  • Tweaks I want to make for the future with this system. [18:58]
  • What I have planned for the podcast in 2018. [19:43]
  • Two final thoughts to help you start your own mega-batching efforts. [21:17]

Oct 26 2017

23mins

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#6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service

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On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting.

Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3.

It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful.

In this episode, here’s what we’ll cover:
  • How Anne defines launching (it's not what you think!)
  • A common misconception regarding launches
  • How to set a foundation for a successful launch
  • How having the right systems in place can free you up to be creative
  • How to make sure you're targeting the right people
  • And so much more!

Mar 27 2013

43mins

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#42: Three Strategies to Rapid List Building

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When it comes to online marketing, most people are overlooking their number-one biggest asset.

Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again here: the energy of your business is directly tied to the strength of your email list.

But don’t just take my word for it.

“I have literally built a million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my #1 business priority and asset.” (Michael Hyatt)

“Without a doubt, our email list is the best investment we’ve ever made.” (Douglas Karr)

“Email is the most important channel for you to cultivate in your online business.” (Mike Stelzner)

These guys are heavyweights in the online marketing world; each of them has a subscriber list numbering well over 100,000. But don’t make the mistake of thinking that a list in the hundreds, or even thousands, makes your email marketing strategy less important.

No matter what your subscriber numbers are, your email list is one of the most valuable assets you have in the quest to help your business thrive. When you really understand the value of that list, you’ll be more than happy to invest your time, energy and budget to help that list thrive.

In this blog post, I’m going to highlight three foundational strategies for growing your email list. Once you implement these strategies, you’re well on your way to creating smart marketing funnels that will put your list-building efforts on warp speed, as well as lead to increased revenue from each email you send out.

The Main Thing: Quality over Quantity

When my good friend David Siteman Garland (of The Rise to the Top) started out, he had an email subscriber list of just 500 people. In those early days, he did a small product launch and generated $19,800 on the strength of that list.

These days, David’s email list is much larger. What hasn’t changed is the incredible loyalty of those subscribers. Whenever I do any kind of affiliation with David, I’m astonished at the way his list gravitates immediately toward any email he puts out.

It’s all because he started with a focus on list quality.

David never fails to infuse his emails with his authentic personality. He is genuine, super funny, and a little bit quirky…all reasons why his subscribers love him and keep coming back for more.

David is a prime example of my first strategy for growing your email list.

Strategy #1: Build Remarkable Content

This means more than simply content that people want to share. Remarkable means truly leaving your mark by ensuring that you’ve niched your business well.

When you direct your communication in general terms toward anyone who might be listening, no one feels like you are talking to them. The key is talking to a very specific audience about a very specific message.

When it comes to content, niching yourself can make all the difference between great and remarkable.

The difference starts with how it affects you, the content creator. The people that get very specific with their message tend to get much more excited about their business, because they know exactly what they’re doing and who they’re trying to reach. Creating the content stops being a chore, and starts to simply flow out of them.

A message that tries too hard to fit too many different types of people is not only less rich, it’s just not as exciting to create.

In contrast, niching your business empowers you to send an extremely powerful message. This is what attracts the people who are going to stay with you. Those are the subscribers who constitute a quality list.

Let Your Personality Shine

To build a loyal following that eats up everything you putting out there, make sure that you bring your personality to every email.

If you are silly, bring that to your emails.

If you’re really witty, make sure that shines through.

All of those little quirks that make you unique should shine through in your email content. Use stories—especially your own—as much as you can. And when you’ve done a good job of niching yourself, your target audience will instantly see themselves in your stories.

This is what remarkable content is made of. It’s what speaks to your audience in a genuine, heartfelt way. It’s what makes them excited to open your emails.

Strategy #2: Understand the Opportunities and Limitations of Your Email Service Provider

Your “email service provider” is the company you use to send out your bulk emails, as well as manage all of your new opt-ins and leads. Some of the most popular options are AWeber, MailChimp, and Infusionsoft…but there many, many others out there.

Before getting into the specifics of this strategy, here’s a little pop quiz to see how well you know your own email service provider.

(Don’t worry—if you fail, no one’s even going to know.)

Pop Quiz: How Well Do You Know Your Email Service Provider?
  • Does you email service provider require a double opt in from your new leads or do you have the choice for single opt in?
  • Are you able to easily do A-B split testing with your emails?
  • Can you manually import a customer list and mail to that list instantly?
  • Are you able to send out time-based email autoresponders?
  • Are you able to send out a new autoresponder based on a specific action somebody took in an email that you sent?

If you just aced that test, bravo. But if you didn’t, don’t worry—you’re not alone.

A lot of people sign up for mass email services but never take the time to learn how they work. Invariably, these people get held up in the process every time they try to email their list. It becomes such a negative experience that, over time, they start finding reasons not to email their list. Or they simply rely on sending out the same newsletter template over and over.

Being limited in your understanding of how your provider works means stifling not just your creativity, but also your ability to make money. If you're happy with your email service provider, but you don’t know the ins and outs, it's time to make some time for it. If you’ve been thinking you needed to upgrade your provider, you might be pleasantly surprised to find that you can do a whole lot more than you realized.

Many providers have great tutorial videos. A lot of them also have Facebook groups where you can ask questions and learn from other users. And if you have an idea in mind that you want to try, but can’t figure it out on your own, take advantage of the provider support desk. Get on the phone with them and tell them exactly what you’re trying to do.

Bottom line: the more educated you are about how your email service provider works, the more innovative and strategic ways you’ll come up with to market your business.

To help you with this, I’m offering a special free download—a cheat sheet that shows the opportunities and limitations of some of the most popular email service providers. You can download it for free by clicking here. Or simply text 42download to 38470 and I’ll send you that cheat sheet right away.

Get the Top Email Service Providers: Pros and Cons

FREE DOWNLOAD

Strategy #3: Create Multiple Lead Opportunities

This third strategy has two parts to consider:

1) Creating Multiple Lead Magnets

In my opinion, everybody with an online business should have at least three lead magnets running at any given time. No matter how niched your audience is, you’re going to appeal to more people within that niche if you offer a diverse array of valuables.

Some people prefer a webinar.

Others just want a cheat sheet PDF.

Still others want a full-on report that walks them step-by-step through an important process.

We all respond to different modalities. That’s why it’s important that you provide multiple opportunities for your target audience.

You can even create multiple lead magnets out of the same content—make a webinar, a PDF and a video out of the same material. Or you can create unique lead magnets for each topic. Experiment with different approaches to find what works best for your business. The results will tell you a lot about your audience.

In addition, once you start to use your email service provider to its full potential, you can track and tag your various leads to see where they’ve come from. This is really valuable because it lets you see which platform (Facebook, Twitter, Pinterest, Instagram, or others) is converting the most leads for you, as well as which individual lead is converting the best.

Never forget that the point of having a lead magnet is to lead your new prospect into becoming a paying customer. Therefore, you must create lead magnets with your profit path in mind.

It’s okay if you’re not ready to launch a program or product just yet. Even if you’re in a place in your business where you’re just building up your online presence, it’s still extremely important that you create your lead magnet to start building your list.

If you are ready to sell, think about your end game. Is your lead magnet aligned with what you plan to sell? What does you idea audience need to understand, be aware of, or believe in order to want or need your product, program, or service? Design your lead magnet content to ensure that your audience truly understands the value of your offer.

Where most people fail with a lead magnet is creating it with the idea of only offering immense value. That’s important, but it’s not the only thing to focus on. A well-designed lead magnet not only offers value, but also leads your prospect to a buying decision.

Let’s say you are a health and fitness coach, and your business is all about helping people lose weight. If your paid program is a ten-day meal plan to detox from sugar, a great lead magnet might be “Ten tips to beat sugar cravings.” The two are aligned with each other; with a lead magnet like that, you’re going to attract the perfect audience that would be genuinely interested in what you have to sell.

2) Placement of Your Opt-In Form

There are six places where you must create opt-in opportunities for your audience:

#1: A Feature Box

Feature boxes work like gangbusters. Splashed right across the header of your website, they are a great representation of your brand from the moment someone lands on your home page. (You can see mine at amyporterfield.com.)

#2: The Sidebar

Everyone is familiar with this one—the right column of a website is where people expect to find the links they need to navigate your website. You definitely want an opt-in opportunity here.

#3: Inside Your Blog Content

It just makes sense to have a link to your free valuable content in the midst of your primary content. By hyperlinking a word or phrase, readers can click to make a box appear that allows them to receive your free giveaway by entering their name and email. This is where I use Lead Pages—it has a feature called Lead Boxes that allows you to do exactly that.

#4: The End of a Blog Post

A reader who has followed your blog post to the very end is a hot lead for you. So create an opportunity with an opt-in box at the end of a post where they can sign up to receive even more value.

#5: The Pop-Up Box

If you just cringed when I said that, stay with me. Pop-up boxes definitely get a lot of bad press. But the fact remains that they are extremely effective.

Between January 2011 and January 2013, Social Media Examiner grew their email list by 375% to over 190,000 readers. Founder Mike Stelzner attributes nearly 70% of that growth to the site’s pop-up box.

Here’s a contrasting example from renowned blogger and author Chris Penn. After he took his pop-up box down from his website, he said his subscriptions “fell off a cliff.” Within weeks, he started running a new series of pop-up boxes and saw an increase in his opt-ins.

Pop-up boxes definitely work, especially if you are cultivating a quality audience. I promise, if your audience really feels loyal to you, they are not going to be annoyed by it.

Pop-ups are infinitely customizable these days. You can design them to look the way you want and appear only when you want them to. (One of my favorite tools to customize pop-up boxes is optinmonster.com.) I like to have them appear within minutes of someone being on the site, but not appear again until 15 or 30 views later. You can also make sure they are mobile friendly—in other words, that people viewing your site on their smartphones can make the pop-up box go away, if they want to.

#6: Your “About” Page

You might be surprised to hear that your About page is one of the most popular pages on your site. So if you’re not including a few email sign-up opportunities on your About page, you are likely losing some great traffic. Again, Lead Boxes is a great option for embedding an opt-in opportunity inside your About page text.

You might be thinking that’s a lot of places to incorporate an opt-in box on your website. But it all comes back to being appropriately aggressive in building your list. Don’t think you’re bothering somebody with an opt-in box. If your content is remarkable, and you’ve built a quality audience that is eager to hear from you, then they will be eager to sign up as well. If they’ve already signed up, they will just ignore the opt-in opportunities.

It’s a good idea to mix up your lead magnets and opt-ins throughout those different placements. For example, on my feature box across the top of my website, I have a free mini series about social media and list building. But inside my About page, I will have a PDF of all of the tools I use online. Then in the right sidebar I have an opportunity to sign up for a webinar.

This is not something you can do overnight. It takes a little bit of time to build up your lead magnet opportunities. But it’s definitely worth the effort.

Key takeaways

Three online marketing strategies to help build your email list:

  • Build remarkable, personalized content
  • Learn to really use your email service provider
  • Create multiple lead opportunities and embed them throughout your site

And always focus on quality, and the quantity will follow.

Jan 15 2015

37mins

Play

#292: Student Spotlight: How This “Post Webinar Nurture Sequence” Led To Over $11,000 EXTRA In Revenue with Karida Griffith Walker

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Let’s be honest, your launch runway and your webinars are the most exciting part of your launch! 

And if we’re being really honest, the time between your last webinar and your cart closing day, you’re most likely exhausted, and all you want to do is curl up to a good Netflix binge session -- at least I do!

And while it’s tempting to do just that, I find that this time (between your last webinar and your cart close date) is where getting scrappy and making a little post-webinar push can transform the outcome and revenue of your launch. 

One of my Digital Course Academy students, Karida Griffith Walker, decided to roll up her sleeves and get scrappy with her post-webinar nurture sequence -- despite having a cold and a household of stuffy noses!

Her commitment to showing up for her audience members who were on the fence resulted in over $11,000 extra in revenue and 20 new students in her digital course. That’s 58% of her revenue for this specific launch!

She even talks about having a coughing attack during one of her live Facebook videos, but that didn’t stop her from showing up. 

In this episode, Karida shares her post-webinar strategies and some seriously impressive numbers. Take a listen, get inspired, and start planning to use some of these post-webinar strategies for your next launch. 

Here’s a breakdown of what Karida and I chatted about…

  • [06:15]Karida was a professional dancer and Radio City Rockette for almost 5 years. She then left to pursue her passion for tap dancing, which led her to teaching tap to others.
  • [09:21] Karida got married and moved to Portland where she is raising her three kids. She wanted to combine her love of dancing and teaching and stumbled across Webinars That Convert. She knew that there was a need for tap dance teacher training, so she created her signature course The Tap Teacher Lounge.
  • [14:04] In her course, Karida uses slides, audio, and direct to camera videos of her actually showing dance moves to teach her students. She then allows them to send in videos for her feedback!
  • [18:21] In Karida's most recent launch, she had 204 people registered for her four webinars. She also did something really cool, she offered an "interested but can't attend" option for those who wanted to register. She had 105 people select this option. She had 15 people sign up during her webinars and 20 people sign up during her post-webinar efforts. Her 35 signups brought her $21,000 in revenue.
  • [23:56] If you pay attention to how your audience behaves—how they respond, what they need, what they want—you can get so many profitable ideas on how to cater to them and truly show up in a way that makes them want to buy. 
  • [24:35] After the webinar, Karida kept running Facebook lives where she tackled her customer's biggest objections and explained her tap curriculum and what her students would learn. She retargeted 240 people and spent $170 in ads -- that's it! This resulted in eight new purchases. 
  • [40:28] Karida had a totally different mindset with this launch. She got scrappy, because she wants to have a six-figure business. She was committed to her process and kept pushing all the way through the launch with her six-figure mindset!
  • [45:43] Karida touched on the importance of sending a sequence of post-webinar emails and why some people appreciate receiving them.
Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Dec 05 2019

1hr

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#291: Master Live Video: How to Shift Your Mindset And Build Your Confidence

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Your mindset is key. Whether you’re looking to build a business or create a life you love -- it all comes back to your mindset.

When it comes to building a successful online business, there’s no doubt that you’re going to have to get in front of the camera from time to time. But that doesn’t necessarily mean you’re going to love it! 

In fact, most people feel extremely uncomfortable in front of the camera, whether it’s for a Facebook Live or a webinar, which is why I’m sharing some of my favorite strategies for boosting your confidence in front of the camera. 

And you guys know that I haven’t always loved doing live videos. In fact, I can’t say I am jumping at the bit to do them now. 

However, I’ve definitely used these exact strategies to boost my confidence and feel much more comfortable jumping on to do a live video.

I want to challenge you to take these strategies and make them your own. Use them over and over to shift your mindset and boost your confidence so that whether you’re doing a Facebook Live, an Instagram Live, or a webinar, you feel like a pro and show up for your audience and boost your know, like, and trust factor.  

Go ahead and take these strategies to start creating real impact for your audience and for your business!

You’ll learn…

  1. The importance of creating a pre-live ritual. 
  2. How to shift your focus to what you’re offering your clients. 
  3. How you can use your audience's engagement to build your confidence and your content.
  4. Tips for prompting your audience with a cue. (Including the cues I use!)
  5. What steps to walk through to make sure you’re ready to do a live video or webinar.
  • [10:38] Create your own pre-live ritual. Create a ritual that you commit to performing each time before you go live -- this will allow you to automate your live video process and help you to become more relaxed and confident going live!
  • [14:29] You're going to have some messiness when you're first starting out and building confidence on live video. Committing to a ritual will help you feel more natural in front of the camera and rock your lives.
  • [15:54] Set an alarm 10 minutes prior to going live and get in the zone. Make sure everything is ready and then just allow yourself to settle in. Quiet your mind, look over your notes and allow yourself to find a sense of calmness.
  • [18:19] Your mindset will affect your energy for live videos. If you're distracted and don't take the time to get excited about your live video, your audience will know. Here's a tip for you: smile when you talk!
  • [20:32] Focus on what you're bringing to your audience. When you're worried about how you look on camera you're making the video about you and not your audience. Remember that you are doing live videos to support and serve your audience.
  • [29:26] Allow your audience’s engagement to build your confidence and your content. Treat every person like they are special, show up like a boss, and engage with them. However, don't worry about having a huge audience when you're live. Keep in mind that your video will live on and get views and shares.
  • [30:50] Ask your audience questions that relate to their pain point. Also, prompt them to share one takeaway or action item they are going to implement.

Nov 27 2019

45mins

Play

BONUS: Quadruple Your Marketing Budget Using Facebook & Instagram Ads with Rick Mulready

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We all know that Facebook and Instagram ads can help get the word out about our products, help build our lists, and even sell products. Yet, many of you have unanswered questions. That's why today we are answering your 10 burning questions about Facebook and Instagram ads. Those who know me, know that I'm not an expert on this, but my Regis to my Kathy Lee, Rick Mulready is here today to answer all of those questions and more.

Today, we did our first live training in Momentum. The training ran over, and I had no buffer between that training and this call with Rick. We chatted a bit before recording, and Rick helped put me at ease. Rick has a huge heart. When he comes to my events, he ends up with a big long line of people wanting to ask him questions about ads and marketing. Even when he’s not a speaker. He opens up his computer, takes his time, and really gets into it with them. He holds court with them, and that’s what we are doing today.

This podcast is specifically for online experts or people who sell a course, product, or coaching. It’s for people who want to build their list and increase their sales, but haven't quite started using ads yet. It’s also for those who have started using ads, but maybe they aren’t working out as well as you thought they would. 

  1. [05:09] What objective do I choose to get people to register for my webinar? You have to choose between lead generation and conversion. Conversion is having people click on your ad and go to your webinar registration page. The thank you page is used as custom conversion tracking. In Facebook ads use the conversion objective not the lead generation objective. 
  2. [07:14] What's the most effective ad type? You have to test things out. Any ad can be effective. It's about testing to see what works for you. Using a Facebook Live as an ad is a great video option. Try an image, video, and carousel ad and see what works best. 
  3. [09:50] Should I target other Facebook pages or cold audiences? Warm audiences are people on our list or website visitors. Prioritize warm audiences first, and then create lookalike audiences to cold target. 
  4. [13:27] People often don't understand their target customer. You need a holistic understanding of your target customer to do well with ads. Once you know your target customer create sub segments. Don’t have one conversation for everyone. 
  5. [19:54] Why are ad costs rising? They are more advertisers than ever. More competition equals higher ad cost. It's also the holiday season. There's an election coming up. 
  6. [23:08] What's CBO or campaign budget optimization? This will be the default way to set budgets. Set the budget at the campaign level. The algorithm divides the budget by ad performance. You can still set minimums at ad set level. 
  7. [28:33] How do I know my ads are working? What's the cost per lead? You want at least 20% converting. Tools like Leadpages will tell you the conversion rate. Leads divided by landing page conversion. Focus on increasing rates and the consistency between the page and ad. 
  8. [35:25] What's the deal with video? Create ads with mobile in mind first. Create video for areas where people consume video. People who watch a certain percentage are engagement audiences. 
  9. [37:44] Why are my ads getting disapproved? This happens to everyone. Review ad policies and keep up with changes. Don't make promises or insinuate people are struggling with certain things. Speak to positivity and transformation. 
  10. [40:39] Do I need to run ads when I'm not launching? It's a better strategy to consistently run ads and build engagement and your list. Facebook rewards consistently running ads and that reduces the cost of your launch. 
  11. [43:23] Bonus tip: Mindset around testing. Keep testing until you figure it out and you will win. 

Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Nov 22 2019

50mins

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#290: 5 Powerful Ways To Set Your Affiliates Up For Success

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In this week’s episode, I talk all about how to boost your affiliate marketing game (and revenue) by loving up on your affiliates!

So when I'm talking about "loving up" on your affiliates, this means how you can help them to best deliver and succeed as your affiliate -- promoting your program or service.

Affiliates broaden your audience reach and because they’ve already established the know, like, and trust factor with their audience, your conversion rate will be higher than if you were to just target these audiences in cold ads.

This is why, in my most recent Digital Course Academy launch, I went above and beyond to give my affiliates a whole lot of love and attention, and let me tell you, it definitely paid off.

Today I want to share the specific ways I made my affiliates, like Jenna Kutcher, Stu McLaren, Kajabi, and Jill and Josh Stanton, feel extra special and important so that you can do the same for your upcoming launch. 

In this episode, I’m going to share 5 simple and powerful strategies to love up on your affiliates so they, in turn, go above and beyond to sell your course or service. 

You’re going to walk away from this episode with so many exciting ideas for your next launch!

Tune in to learn these 5 strategies (plus a bonus strategy!)...

  1. The top documents to create to keep your affiliates organized and in the know. 
  2. The power of using a Facebook group to inspire and connect with your affiliates. 
  3. Assigning one person on your team (or a VA) to give your affiliates extra care and attention. 
  4. Surveying your affiliates to improve your affiliate marketing strategy for your next launch. 
  5. The importance of starting out small. 
  • [08:38] We love to organize all of the information and details that our affiliates need to know into an easy to access Google Doc. This helps us make sure everything is in order before we even welcome affiliates. Having a doc like this also minimizes confusion and eliminates redundant questions.
  • [10:12] A sneak peek of all the things that we include in our Affiliate FAQ document -- from commissions to payment options and everything in between.
  • [17:17] Create a private Facebook group just for your affiliates to communicate with them before you actually open the cart, and continue communication and relationship building while the cart is open. This helps build hype and keeps affiliates in the loop.
  • [21:55] Consider assigning one person on your team to be your affiliate concierge. Assigning someone specific to the needs of your affiliates ensures that they are prioritized, heard, and treated with extra special care.
  • [25:10] Survey your affiliate partners post-launch to help you improve for your next launch, but also to make sure that you are creating solid relationships with your affiliates to ensure that they actually want to come back the next time. Getting post-launch affiliate feedback is crucial, so don't skip this step!
  • [27:57] Start out small. Take baby steps and be realistic about the number of affiliates you can manage. Having a couple of affiliates that are well taken care of is more important than having a bunch who don't sell because they don't feel special.
  • [36:53] Show gratitude and appreciation to your affiliates for their hard work -- this is essential! Don't be afraid to send them a gift or give them a call to show that you're truly grateful.
Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Nov 21 2019

43mins

Play

#289: The Entrepreneurs Morning Routine (Including Tips to Create Your Own)

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There are three kinds of people in this world. Those who have morning routines, those who don’t, and those who want to tell everyone else what their morning routine should be.

I definitely have one, and I love it. It’s a good mix of Scout, Peloton, and of course Hobie (when he’s home!).

Here’s the thing… I am not here to tell you how you should do your morning.

In fact, on today’s podcast I am giving you the inside scoop on the morning routines of some of my favorite people. When you listen, you’ll notice that no two are the same. Did I mention all of these people are very successful entrepreneurs with a lot on their plates?

As entrepreneurs, we get to design our own lives. We get to call the shots with how we spend our days and what we work on. Having a morning routine is a great way to gain focus and clarity and make sure the work for the day is the right work. 

I hope this episode inspires you to create a morning routine that works for you and your life and most importantly supports the big goals you want to achieve.

You’ll hear from…

  • [08:00] Jasmine Star needs slow mornings to facilitate creativity and productivity. She quietly does the things that her soul needs to optimize her creativity levels. She gives herself 45 minutes of utter decadence. She also gets two hours of unobstructed work time.
  • [13:18] Jennifer Allwood has four kids. Need I say more? Her mornings consist of getting kids out the door for the first two hours. And she still manages to get quiet time for the first 35 to 45 minutes of the day. She goes out to her deck with coffee. She thinks about her intentions for the day and what will actually move the needle. 
  • [17:50] James Wedmore makes sure his routine gets him excited to get up. He meditates for mental well being. For physical well being he uses an infrared sauna, the Peloton Tread, a Bellicon rebounder, and a BioCharger. Some days he just goes for a walk or swims in the ocean. 
  • [22:20] Julie Solomon began morning routines a few years ago, but made them too rigid. Now she sees her routine in a new way and it serves her far greater than before. Her routine is intentionally set up for self-care in whatever way it looks like for each day. 
  • [29:48] Stu McLaren starts with his five year old in his face asking if it’s time to get up yet. He doesn’t have a regimented routine in this season of life. His priorities are family time. His day starts and ends with his family. He takes his kids to school and gets his wife a cup of tea. He also takes his dog for a walk in the woods. 
  • [32:56] Kate Northrup has a different routine everyday, because of her two young children. She feels like her morning is not entirely within her control. She wakes up with the baby or when she is done sleeping. She takes a moment of gratitude. She has a cup of warm lemon water. Then coffee. She fits in a quick workout with her husband in the garage.

Nov 14 2019

38mins

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#288: How to Create a Pre-Launch Facebook Live Content Strategy

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There’s one important factor that can either make or break your launch and it has nothing to do with how much money you spend on ads, how huge your list is, or whether or not your sales page copy is on point. 

One of the biggest predictors of launch success is how you show up for your audience in the 30 – 60 days before your launch. I don’t just mean writing a blog post or sending out an email every now and then. I mean putting on your planning hat and mapping out a series of Facebook Lives that both teach your audience something while also overcoming the common objections that come up when you go into launch mode. 

This pre-launch Facebook Live strategy has been a game-changer for me and I know it’ll be just as effective for you whether you’re just getting started or you’re a more advanced marketer. 

In this week’s podcast episode, I’m sharing all the behind-the-scenes details for my pre-launch Facebook Live strategy, including how to choose the topics you’ll go Live with, how often to go Live, and how to make sure that your Facebook Live viewers are primed and ready to register for your webinar and ultimately purchase your course. And by the way, I give you full permission to steal the strategy and make it your own. 

Here’s the breakdown:

  • [10:01] Once you know the topic of your course that you’ll be selling, you want to think about what you can present in your webinar that would be in alignment with and a perfect lead-in to that course. I break this down and share examples so the strategy will be super clear.  
  • [11:24] One of the best ways I’ve found to nail down a topic that would pique my ICA’s interest is to create a list of their objections, challenges, limiting beliefs and mindset blocks and then I create my Facebook Live content to counter those by presenting a solution that will help them achieve their desires and goals.
  • [13:42] To make it super actionable, I show you exactly how I take that list and turn each one into a Facebook Live topic. When you do this, you meet your customer right where they are and give them both momentum and traction — always a good thing! 
  • [25:13] These pre-launch Facebook lives are great for list building when you’re strategic with your CTAs (call-to-action). I talk about the lead magnets that did really well in my most recent pre-launch period.
  • [27:43] The key to any good strategy is to be open to tweaking and changing things up as you learn. I talk about the major tweak I’ll make with my next pre-launch content. Hint: I’ll be focusing much more on mindset. 
  • [30:35] Students often tell me they’re afraid they sound like a broken record when they repeat certain things when presenting their content. I talk about how repetition is actually a good thing because there are certain things your potential customer may need to hear more than once to make a buying decision. 

Nov 07 2019

36mins

Play

#287: How This Rocker Chick Combined a Membership and a Physical Product to Create the Perfect Experience

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If you’ve been tuning in over the last few months I’ve been talking plenty about the power of membership sites, but today I’m sharing a whole new opportunity available to those of us who run a membership site to serve our audiences — adding a physical product to the mix!  

Erin Mullins Sanderson, better known online as Fit Rocker Chick, had no idea what she was building when she first started her membership site. All she knew was that she had a message to share and an audience that wanted more of that confident rocker vibe she embodies.

Erin’s story is super unique and something I think we can all learn from. She successfully launched a membership without even knowing what she’d offer, has grown that community to over 500 members, and has created a skincare line that her community went wild for. 

She’s clearly a woman of many talents, but what I adore most about her isn’t that perfect skin or her rockstar vibes — it’s her ability to take imperfect action and to really LISTEN to what her audience wants.

Today I want you to see how listening to your audience, thinking outside of the box, and doing something you’ve *always* wanted can amplify your audience experience AND help you boost your bottom line.

Here’s a sneak peek at what you’ll learn from my interview with Erin:

  • [06:47] How Erin felt a void with her group and wanted to bring them together. She ran the idea of a membership site by her list and found 100 beta testers to help flesh out her plan or lack of plan. 
  • [12:59] How Erin decided on what topics to cover each week in her membership. 
  • [14:30] Erin shares how often she goes live in the community, the type of heavyweight guest expert she features and the other fun aspects of being a member of her group (You’ll love her playlist and setlist ideas!)  
  • [17:03] How Erin’s members have become more courageous, started dreaming bigger, started new dream projects, became philanthropic, and left toxic relationships. These stories will inspire you! 
  • [24:18] How often Erin opens up her membership experience and the tools she uses to run her membership site.
  • [26:04] How the dream to create a skincare line came about.  
  • [34:32] How Erin made her community a part of the skincare product line decision-making process from the beginning. She talks about how she then launched her new product directly to her community, and it sold out right away. Her second batch also sold out in 48 hours. 

Oct 31 2019

43mins

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#286: How to Create a 7-Day Pop-Up Group to Boost Course Sales

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I was recently in Toronto at Stu McLaren’s Tribe event and had an opportunity to record an interview with Jill Stanton of Screw the Nine to Five. Jill and Josh Stanton are two of my favorite people. Josh is hilarious, and I love talking with Jill. You know, I have so many good things to say about Facebook groups, but today is about using short pop-up groups to promote your offers. 

Jill and Josh used this method to promote one of their products and to promote my Digital Course Academy. They also threw in a fun twist by making five day challenges where they give a short challenge each day along with challenge marching orders. They also offer a prize to people who make it all the way through. 

These groups are a great way to warm up your audience or introduce them to a person or product that you would like to promote. Jill shares all of the tactics that she used along with some smart ideas to give the audience what they want and need without being pushy or overselling. This method can be used to create custom content and engagement for the right audience at the right time.

  • [07:31] You can create a timeline of four weeks, but for Jill and Josh, engagement started to drop off after a couple of weeks. They tested a two week group and the results were great. This is keeping people's attention for a shorter time and making a quick win. 
  • [10:14] Look at your offer and choose a congruent topic. Don't overwhelm people with the how-tos. Your offer is the how. You need to help them see the what and the why. Empower them to take action. 
  • [15:21] The what and why for Jill and Josh's Digital Course Academy pop-up promotion was Think Like an Expert - From Impostor Syndrome to Expert Status. They identified five core beliefs that were holding their audience back. 
  • [19:09] They ran a challenge on their last pop-up. They ran ads and spent about $42,000 and generated $293,000. They spent $10,000 to get 1200 super targeted people in the group. The one prior to that, they spent $4500 and made $43,000. 
  • [22:48] The challenges are short five minute videos that give a challenge and marching orders. The entire challenge has a prize incentive. Every day at 1:00 they would do a Facebook Live about the challenge of the day. No CTA but they are seeding the topic. 
  • [29:54] Pay attention to the objections you get when you make offers. You want to help the audience overcome their limiting beliefs. 
  • [31:04] Create content around the topic of your pop-up group and have your readers or listeners opt in. You're building your list and creating anticipation around an offer. People can opt in through messenger or email.
  • [35:29] Moving people from the challenge to the offer includes seeding throughout the content. You can move into a webinar, a free video series, a Facebook Live, and the cart opens on day five. When the offer closes, the group is archived. People who did join the program still get your support. 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Oct 24 2019

50mins

Play

#285: 5 Crucial Lessons Learned From Creating My First Membership Experience

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Some of you may remember me talking about my upcoming membership site, and how I was going to put it on hold for awhile. Well, I’ve found clarity, and Momentum will be launching in November. Tribe members and people who have listened to my episode with Stu McLaren know how valuable it is to be part of a membership site. 

Today’s episode is special, because I’m going to be talking about my own membership site, and I want to share with you some of the lessons that I’ve learned. Up until a few months ago, I had reached a point where I was really stuck in the process of creating Momentum. Since then, I have learned so much. I have had so much insight and clarity, that I wanted to share what I’ve learned and the big lessons with you. 

I think you'll get a lot of value from hearing about how we processed the information, how we went about putting things together, and if you do decide to create a membership site, you can walk away with these lessons already locked in. So, you my friend do not need to make the same mistakes that I made. Here are the five crucial lessons that I’ve learned so far. 

  • [06:48] The idea that I want to add so much new content. We want a community that is actively creating and launching courses. It's an extension of DCA to help implement the journey. We dive deeper into existing content to help implementation. We go from learning to doing. 
  • [12:17] Put a stake in the ground of who the membership site is for. By putting a stake in the ground, I had full clarity, because I knew exactly who I was doing this for. DCA alumni can grow with Momentum at a deep implementation level. 
  • [18:27] I've got to spend time with the content roadmap and revisit it. Each week something new happens. I follow the Tribe model. We have been talking about this for seven weeks. This is the first time I feel like I'm ahead of something. I have months to plan, so it feels good to revisit. 
  • [23:48] If it's not a hell yes, it's a hell no. I got to a point where it wasn't coming together, and it felt heavy. I wasn't excited about it, so I had to put it on hold. I couldn't get the content right, because I didn't know Momentum was just for my DCA alumni. Once I got clear on my ICA and got excited, I loved working on it.
  • [26:53] I come from a place of always being a student. I purchased Tribe and went through it. Our master doc is created from everything we learned from the Tribe experience. We followed everything that Tribe teaches. 
  • [31:36] When Momentum launches, I can't wait to share the new things we learn and the tweaks we make. We can make it better every month. DCA students will get an invite when their 12 weeks are over. 

This episode is sponsored by gravy. If you have a subscription model business or offer payment plans like I do for my online courses, you've got to listen up. One of my biggest frustrations was lost money due to failed payment plans. In fact, it used to keep me up at night. I would worry about all the people that were on a payment plan, because if they didn't finish that payment plan I was screwed. 

That's when I decided I needed to do something about it, because I hated the worry. I started to work with gravy, and I promise you I never worry about payment plans anymore.  Gravy sets up a system inside of your business where they contact your customers within hours of their failed payments, and they capture updated billing information and save the customer. 

Our failed payment recovery rate increased from 33% to over 80%.That's a whole lot of saved payments. If your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans each month, I want to encourage you to check out Gravy.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Oct 17 2019

35mins

Play

#284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff

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If YOU have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Nobody wants to show up in a room full of crickets.

My friend Dana Malstaff, founder of Boss Mom and community creator extraordinaire is the queen of creating next level group engagement. That’s why I just had to have her on the podcast this week.

Dana’s Better Buzz Strategy has helped her create one of the most engaged communities I’ve ever heard of (70% monthly engagement with 40k members, say what?!).

Here are the six types of posts you want to be sure to utilize:

  • [29:49] The first type of buzz worthy post is a decision post. That answers a simple question to help you make a decision. Give three options, but don’t use a poll. It’s easy for people to engage, and the post stays alive. Then hop on a chat with your super engagers. You should be doing one of these a week.
  • [34:47] Opinion posts where you ask people what their opinion is. What are your top podcasts or number one blog? The best ones give you information on who to collaborate with and help you gain knowledge and insight. 
  • [37:37] Permission posts are where people tell a story or the hero’s journey. It creates a sense of belonging. Tell people they aren’t alone and create an appreciation loop.
  • [41:24] Can’t help themselves post. Telling people you just landed a client and asking them to celebrate or drop a GIF. Post something interesting where people can’t help but celebrate with you. 
  • [46:43] Ask is consistently telling people what you do. Let people know what you sell and what you want to be known for. 
  • [49:04] Authority posts. The easiest way to get authority is to get featured on podcasts. Also link to the post and mention it on Facebook live. 

Dana covers so much more in the episode. The first 20 minutes alone are pure gold, so tune in now and hop to it with applying these strategies in your communities!

Oct 10 2019

59mins

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#283: A Week in the Life (7 Days Behind-the-Scenes with Amy)

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I know it might sound cliché, but I made a promise this year to be more vulnerable. To show you more of the “real” me. 

So for this week’s podcast episode, I’m doing something a little different and sharing a twice daily check-in for a full 7 days.

I hope that this lets you in on a few things. For one, I want you to know what a 7-figure course creator does in a week. You’ll hear it all; what I focus on, what I struggle with, and how I handle all of it.

I can’t promise it’ll be quite as engrossing as The Bachelor but if you’re anything like me, seeing into other people’s worlds is always a treat.

If you’ve ever wondered how I set up my week and spend my days, you’ll love this #nofilter episode where I share it all, including: 

  • Honest conversations Hobie and I have had recently that have been a little tough 
  • The new piece of exercise equipment I’m obsessed with 
  • The challenge the whole team is doing to be more intentional about what we do in a day, how we use our time, create morning rituals, and make extra time for what matters most
  • Why I started having a weekly date with my mom <3  
  • What it’s like going from a team of 3 to 10 full-time employees (and the essential books every single new hire gets) 
  • How the team operates for maximum efficiency (and how I really feel about meetings)
  • The inside scoop on my weight loss journey 

Here’s where you’ll find some of the highlights: 

  • [02:07] Sunday evening… weekly preview using the Full Focus Planner. This is about what the upcoming week will look like and what did and didn’t work from the previous week. Be intentional about how you structure your day. 
  • [07:32] Monday morning check-in. Morning walk with Scout and fiction audiobook. I also prepared for my FB Live session tomorrow. Phone call with team member. Recorded podcast ads. Hobie’s love language is quality time, so I have coffee with him from 8:30 to 9:00.
  • [13:33] Now I’m going to work on the quiz and then a team kick-off call. This is a one hour call with the entire team about what it looks like to launch digital course academy. Theme: We are master troubleshooters. 
  • [30:36] I do video on Tuesdays. Instagram story about launch. Facebook Live as part of DCA prelaunch. I also have a DCA affiliate Facebook Live. I don’t workout on video day. I do get a blow out. 
  • [41:38] Wednesday is podcast batching day. I’m doing 3 podcasts today, and some interviews as I grow my team. I also share my hiring process and the book bundle that I send to new hires.
  • [01:10:41] Thursday evening. I’m back from acupuncture. When I make mistakes that create stress, I know it’s time to fix the system. 
  • [01:15:44] Friday… Call at 7:00 am with weight-loss coach. Today, I’m recording the outcome videos for the DCA quiz. Then I fly to Portland, Oregon.
  • [01:25:50] On Saturday I met with my friend Mike Pacchione to work on presentation content. 

I hope you enjoyed the week with me. 

Oct 03 2019

1hr 40mins

Play

#282: 10 Ways to Repurpose ONE Single Piece of Content

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You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be. 

After all that work, we hit publish and put it out in the world, but then it just sits there in that one location. Why not leverage all of that hard work by packaging the content up in different shapes and sizes and publishing it on different platforms? 

This makes your efforts more efficient and allows your ideal audience to consume your content in a variety of different ways. 

This is so smart. Repurposing your content should be part of your content creation process. Promise me that you won't let another week go by where you create content and only put it out one time and in one location. 

  • [07:49] Sit down and record your podcast audio. Make a video recording for extra mileage. Works best for interviews. Publish your audio wherever you normally publish your podcast. 
  • [11:10] Transcribe the podcast audio. Link to the transcript from your website show notes on it's own page that opens in a new window. This is great for SEO! 
  • [12:45] Show notes are the second way to repurpose your content. 
  • [14:26] Take snippets from the outline, transcripts, or show notes and craft an email that will notify subscribers about your new podcast episode. This is a great way to share weekly content and send weekly emails. 
  • [16:57] Pull out really good quotes or stats that can be turned into graphics. 
  • [17:41] Now that you have the show notes, email copy, and great quotes and stats, pull from those to create great social media posts. If you share the post on multiple platforms, tweak it so the language matches the platform. 
  • [18:48] Select a really juicy audio clip and use Wavve to turn it into a video highlight to promote your episode on social media. 
  • [19:46] Take the content you created and format it into an article on Medium.com. Anyone can post, and if you elect to have it reviewed by Medium curators, they will share it if they think it will benefit their audience. Or guest post on other blogs or online publication. 
  • [20:51] Create a freebie. Take the content and make a checklist, worksheet, or guide. You can use it to build your list or to promote your content or both. 
  • [22:30] Use parts of your content as an answer to frequently asked questions. When the same questions come up time and time again, and you have already covered it use that existing content to add to your website or course FAQ area. 
  • [24:34] It's all about video. This can be really valuable when you make the effort. Take your transcript and highlight sections that you could do a quick video about. 
  • [27:58] Bonus twist. Pay attention to what resonates with your audience. That can become a new piece of content. 

This episode is sponsored by my Free Masterclass all about list building. If you've struggled with list building or you are not actively growing your email list, this class is for you. You know, everything in your business is easier when you have an email list. If you want to know what it takes to create a list building foundation from scratch, this step-by-step masterclass is for you. 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Sep 26 2019

35mins

Play

#281: How to Plan Your First (or Next) Photoshoot

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I've never loved having my picture taken.

But eventually, I learned to at least get comfortable with it.

It's so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in soooo many places beyond just social media.

Today, I'm taking the guesswork out of planning your next photo shoot and sharing my top tips on how to show up feeling good, even if you feel nervous about having your photo taken.

I also created an extensive photoshoot guide that you can use to plan your first or next photoshoot like a total pro. Click here to download it now!

You’ll need these images for social media, guest posts, ads, sales pages, webinars, and more. When you know how to plan and organize a photoshoot, you'll not only end up with a bunch of amazing images to use, but you'll also save time and money by not having to hunt all over the place for your next image. 

  • [10:06] I want you to show up for yourself, even when it's way out of your comfort zone -- and I'll explain how to do that. 
  • [12:27] I talk about why it's important to start an inspiration collection of photos you love that would be a good fit for your personality and brand. Put together a fun playlist to make the photoshoot process more relaxing and fun. 
  • [14:33] How to find a photographer whose work you like, and you feel good about working with. Ask for recommendations. 
  • [18:13] I tell you how to put together a photoshoot inquiry communication that you can email to potential photographers and get a price quote. Everything to include is also in the Photoshoot Planning Guide.
  • [27:14] I'll help you to decide where to do your photoshoot. Hint: Your house with natural light is the best option. 
  • [31:42] I talk about how to find and nail a good pose that fits your personality. This can be very awkward but I've got tips for you to help the process be as painless as possible. 
  • [34:12] I get into all the day-of photoshoot details. We'll talk hair and makeup and how to let those first 15 minutes of awkwardness be what they are and pass by so you can create some beautiful photos. 
  • [40:01] I'll talk about what to do when you get your photos back from your photographer. If they're good and you like who took your photos, I want you to book them to come back and do another photoshoot in the months to come. 

Sep 19 2019

46mins

Play

#280: How to Do a "Course Call" to Validate Your Digital Course Idea with Jamie Trull

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One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because they not only tell you if your course will be in demand, but they tell you exactly what needs to be in the course, the best ways to set it up, and how to market it.

These calls can be intimidating and people are often reluctant to have them, but the  information gleaned is so valuable. Course validation calls are a game changer. In my The Digital Course Academy, I teach you the exact questions to ask in these calls and how to find your ideal customer avatar ICA to have the calls with. This is important, because you want to make sure you have the call with someone who really is your ICA. 

Today’s show has a fun twist, instead of me telling you how to make a course call, I actually make one and let you listen in. It’s true that I already have a course, so this is somewhat of a mock call. But the rest is real. I have a real conversation with Jaime Trull about whether she would be a good candidate for the Digital Course Academy. 

It’s also true that I have never met Jaime before. I do know that she has an online business where she serves female CEOs and entrepreneurs in accounting, bookkeeping, and financials. She is a certified CPA, and she is thinking about creating a digital course. 

You have two goals during the call. Goal #1 is to uncover insights, fears, concerns, challenges, wants, and needs of your ICA. Goal #2 is to determine if your idea is on the right track. During the call, I actually learned some things that I wasn’t expecting. I also ended up giving Jaime a challenge, so this won’t be the last time you hear from her. 

  • [13:52] It's good to know about the background of the person that you are interviewing. Amy asks Jaime to tell her a little bit about her business? Jaime started Balance CFO to have more balance in life. She first helped friends with accounting, now she is focusing on virtual CFO work and financial literacy. Her problem is that one-on-one business is trading dollars for time. 
  • [17:35] Amy zeros in on the problem and asks about how many clients she needs to make the money she wants to make. They talk about scaling, frustrations, time, and revenue goals. Amy asks about Jaime's dream revenue model. 
  • [20:37] Jamie shares that her ideal day would be having more quality time with her kids. 
  • [21:52] Amy asks Jamie about frameworks. She does have a five step process. They also explore how Jamie could help her clients the most. 
  • [24:45] Digital courses have been on Jamie's radar. Obstacles are time and overwhelm with available resources. They also explore course ideas and niches to target.
  • [29:50] Amy asks about elements of courses that Jaime has taken and liked. She also asks about accountability. Jaime likes things broken down into doable steps. She also likes a community for motivation. 
  • [32:30] Amy digs into why Jamie hasn't already bought a course about creating courses. It's a commitment issue for Jamie. 
  • [33:23] Jaime has about 400 people on her list and a Facebook community of 1200. She built her community by going live every week and talking about things people wanted to know. 
  • [36:23] Are there any roadblocks in a course that have or would slow Jaime down? Technology is Jaime's biggest issue, and a clear roadmap with specific options would be best. 
  • [40:05] Where does Jamie spend the most social media time online and what is her focus? Her answer is Facebook, and she loves Rachel Hollis and the Rise groups and entrepreneurial groups. 

This episode is brought to you by: 

The Digital Course Academy sign up now or get on the waiting list. To find out if a digital course is right for you be sure and get The Three Behind the Scenes Secrets to Digital Course Success.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Sep 12 2019

54mins

Play

How Making Wreaths As a Hobby Turned into a Profitable Digital Course with Lauren Kilgore

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I’m so excited to share this digital course success story with you today. 

Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue.

Unbelievable, right?!

Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do. 

For Lauren, it was selling her crafts on Etsy. 

If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it. 

You don’t need to have it all figured out. Lauren is proof of that.

Tune in to this special bonus episode and find out exactly how a part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue.

Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business without hiring a big team, the constant overwhelm or the momentum crushing question, "What the heck do I do next?"

Click here to save your seat in my free masterclass, The 3 Behind-the-Scenes Secrets to Digital Course Success!

Sep 09 2019

32mins

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#279: Should I Create a Digital Course?

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Today I want to help you answer a very important question. 

And that question is… should you create a digital course?

More than likely, my answer to you will be yes.  

Now I know what you’re thinking. What in the world would I create a course on? The market is saturated. There are so many people selling courses online. But I promise that no one is teaching what YOU would teach the way that YOU would teach it. 

So here’s what I want you to do:

Step 1: Listen to this episode and learn about the five main types of profitable digital courses.

Step 2: Take my free quiz and find out which of those types is best for you (or if you should hold off on creating your course for now!).

My team and I put a lot of work (and love) into creating this quiz and I hope it helps you get the clarity you need to take the next step forward. 

Already took the quiz and want to learn more about each course type? Here are the highlights:

  • [08:59] The Workshop Course. This is a two hourish training that promises instant clarity and results. 
  • [15:43] A Starter Course. A jumping-off point to get your students started in your area of expertise. 
  • [19:41] The Spotlight Course. Dives deep into one main area, you’ll help your students produce very specific results in just one area. 
  • [22:36] A Signature Course. A complete comprehensive system, the Mack Daddy of all courses. It’s specific and detailed and includes your entire framework from start to finish.
  • [29:03] The Certification Course. This is as in-depth as it gets. You are teaching others your methodology and process in such a detailed way that they’ll be able to teach it to others. 

Take the Quiz Now!

Sep 05 2019

33mins

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#278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

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Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch?

Would you believe me if I also told you that student was an elementary school teacher?

How about a mother of five? 

Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. 

Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. 

Tune and and learn all about…

  • [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help
  • [07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy. 
  • [09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up. 
  • [13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed.
  • [15:20] Jamie’s wall of post-its and what her kids helped her see about her course
  • [17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads)
  • [24:39] Jamie’s mind-blowing pricing and results
  • [27:15] How Jamie got testimonials before her launch was even through
  • [51:01] Don't try to do what everyone else does just go to where your people are already at. 

Aug 29 2019

56mins

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Everything is Figureoutable with Marie Forleo

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Marie Forleo has been an inspiration, a friend, and a mentor to me ever since I left corporate and started into the world of online business.

When it comes to business she's seen it all, from humble beginnings offering life coaching for free to being on stage with Oprah (yes, that Oprah). Needless to say, she has accomplished a lot.

Marie feels strongly (and I agree!) that we need more brilliant, creative humans to believe in themselves so that they can go out and make a difference in the world. That was the inspiration that pushed her to write her brand new book, Everything Is Figureoutable.

I recently sat down with Marie to talk about the book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you're going to love. This episode will have you feeling like everything really is figureoutable.

Here’s a sneak peek of what we covered:

  • How Marie finally decided to write her book (and why she waited, even after being courted by publishers)
  • Listening to that little voice in your head (Marie tells how her mom was the first to teach her about this inner guidance system!)
  • Marie's quick test to determine whether you're acting out of fear or intuition
  • How your beliefs are shaping you (a great model that I've been following for the last year, but Marie takes it even deeper)
  • Calling out your excuses (she explains how a slight change in semantics can be a game-changer in your life and business)
  • What to do when fear creeps in (and you know it will!) 
  • Getting clarity on what you actually want (believe it or not, most people are not crystal clear on what they want to create, but there IS a way to get clear)
  • Avoiding the pitfalls of perfectionism (learn about the severity of the destructiveness of perfectionism)  

You’ve gotta get your hands on Marie’s book, Everything is Figureoutable. Pre-order it now and get the 5-day coaching experience that Marie's offering to all pre-orderers.

Aug 27 2019

58mins

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#277: 3 BIG Decisions I Wish I Had Made Sooner (and Why You Should Make Them Now)

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Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better.

When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve shared with me when I was just getting started. 

There are a lot of mistakes that I’ve made that I’m grateful for. Mistakes that helped me learn pivotal lessons that I wouldn’t trade for the world. But lately, I’ve been reflecting on some of the big decisions that I’m making now that I wish I would have made sooner. 

Wanna know the 3 decisions I wish I’d made sooner in my business?

I’m digging into the details on this week’s podcast episode… here are the highlights:

  • [02:15] The first decision that I waited to make until I was making good money was to hire someone to help me manage it. Plus, I’ll tell you how Hobie and I picked an advisor to help us.
  • [07:00] I waited way too long to grow my team to match the big vision I have. 
  • [13:45] Think about accountability and organizing how your team moves towards your goals.
  • [15:32] I share how I had a false belief that I needed to make tons of money before I set clear boundaries or rituals in my life that would allow me to take off. Boundaries protect yourself, your sanity, and your mindset.
Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Aug 22 2019

24mins

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#276: How to Overcome the Most Common Objections When Selling Online

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I’ll never forget my first webinar.

But not for the reasons you might be thinking.

There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed.

I want to save you the pain I experienced on that webinar with today’s episode. Believe it or not, it’s absolutely not necessary to let objections get the better of you. They’re not scary when you know how to handle them.When you know what’s holding people back from saying heck yes to your offer, you can address their hesitation head on. You don’t have to tiptoe around it — instead, you can have a conversation.

Here’s a sneak peek at what you’ll learn from this episode: 

  • [05:11] The best place to address objections (hint: it’s not necessarily on your webinar or sales page)
  • [07:32] What to do on the front end of your offer so that common objections never even make an appearance.
  • [11:20] The truth about money objections 
  • [17:11] The key differences between features and benefits
  • [19:09] How to find “tiger” time.
  • [26:35] Marie Forleo’s “I have to talk to my spouse or business partner” script.
  • [29:35] How to get to the root mindset of "I'm not good at xyz." 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Aug 15 2019

41mins

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