Cover image of Beer Branding Trends

Beer Branding Trends

Conversations with CODO Design on building stronger craft beverage brands.

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Ranked #1

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045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)

045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)

Points of discussion:1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter]2. Sub B... Read more

1 Aug 2023

21mins

Ranked #2

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044 - Why Are Sub Brands So Hot Right Now? (Sub Brand Summer Ep. 01)

044 - Why Are Sub Brands So Hot Right Now? (Sub Brand Summer Ep. 01)

Points of discussion:1. Sub Brands. So hot right now. [Beer Branding Trends Newsletter]2. CODO's 2023 Beer Branding Tren... Read more

18 Jul 2023

21mins

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Ranked #3

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043 - When to Refresh Your Packaging (Pro Tips)

043 - When to Refresh Your Packaging (Pro Tips)

Points of discussion:1. Evolution vs. Revolution2. What is a package refresh?3. Why (and when) do breweries do this?4. C... Read more

20 Jun 2023

28mins

Ranked #4

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042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)

042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)

Points of discussion:1. Fernson Brewing2. Beer & Loathing Across the Lonesome Prairie3. How has Fernson's identity s... Read more

6 Jun 2023

37mins

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Ranked #5

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041 - What are Modular Identity Systems?

041 - What are Modular Identity Systems?

Points of discussion:1. What is a Modular Brand Identity System?2. The "Facebook Problem" 3. Primary vs. Secondary vs. T... Read more

23 May 2023

27mins

Ranked #6

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040 - 2023 Beer Branding Trends Q&A

040 - 2023 Beer Branding Trends Q&A

Points of discussion:Read the 2023 Beer Branding Trends Review Q1: I asked this last year and am curious again, were the... Read more

9 May 2023

1hr 22mins

Ranked #7

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039 - Alcohol & Minors: What is our Responsibility as Designers?

039 - Alcohol & Minors: What is our Responsibility as Designers?

Points of discussion:1. 2023 Beer Branding Trends Review2. New York Times article3. Some Brand Architecture solutions: T... Read more

25 Apr 2023

34mins

Ranked #8

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038 - Paths to Market for Startup Breweries in 2023

038 - Paths to Market for Startup Breweries in 2023

Points of discussion:1. 2023 Beer Branding Trends Review2. Brewhouse sizing  3. The evolving role of packaging for the s... Read more

18 Apr 2023

35mins

Ranked #9

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037 - 2023 Beer Branding Trends Report Overview

037 - 2023 Beer Branding Trends Report Overview

Points of discussion:1. Read the 2023 Beer Branding Trends Review here.2. Good George Brewing's rebrand3. The Beyond Bee... Read more

3 Apr 2023

1hr 5mins

Ranked #10

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036 - How do you differentiate a "boring" brewery?

036 - How do you differentiate a "boring" brewery?

Points of discussion:1. Branding a startup brewery, feat. Lost Nomad Brewing2. Name vs. No name3. Identity vs. Story &am... Read more

21 Mar 2023

24mins

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