Cover image of The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

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How to Start Your Own Membership Site for Fun and Profit - Stu McLaren

Membership sites allow you to create a community around your business or passion, build a loyal audience, and create a recurring revenue stream for additional profits. In this week's episode of The Marketing Agents Podcast, Stu McLearen, founder of Wishlist, stops by to show you how you can get started with your own membership site.You'll discover the benefits, how to get started, and how to build your own membership site. http://www.themarketingagents.com/28


12 Jan 2014

Rank #1

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How to Write Proposals That Land Business - Jason Swenk

How would you like to write proposals that generate business? What if you had a blueprint for writing proposals that got your prospects to buy from you 80% of the time? Well, our guest this week, Jason Swenk, has a process that will help you do just that. So if you’re looking to close more of the business you propose to your ideal customers, you’ll want to check out this week’s show. http://www.themarketingagents.com/68


20 Oct 2014

Rank #2

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How to Create Interesting Content in A Boring Industry

With so many brands and businesses jumping online in an effort to find their audience amongst all of the social media platforms available these days, how can you find an edge over your competition? The key to successfully finding your online audience won’t happen overnight. You need to create content that appeals to potential customers on a personal level.  Insert some of your personality into your online presence, be honest with your audience and give them valuable content that they can chew on.  Ryan Hanley knows how to successfully help brands and businesses find their audience, tell their story and win the battle for attention online.  With a little patience and a few of his creative tips, your business can also experience an increase in online focus. http://www.themarketingagents.com/97


13 May 2015

Rank #3

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Social Media Marketing Tools for Your Small Business - Andrea Vahl

Do you find social media marketing overwhelming? Do you wish there was an easier way to create, promote and measure your social media marketing?  This week, Andrea Vahl, co-author of Facebook Marketing All-In-One for Dummies and social media consultant and speaker, stops by to share some of her favorite tools for speeding up your social media marketing. http://www.themarketingagents.com.com/33


16 Feb 2014

Rank #4

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The Zen of Social Media Marketing with Shama Kabani

Shama Kabani is a well respected and sought after presenter on social media marketing for small business. In addition, she's the author of The Zen of Social Media Marketing. In this week's episode of The Marketing Agents Podcast, we break down how small businesses can use social media to build credibility, generate buzz and increase revenue.http://www.themarketingagents.com/12


16 Sep 2013

Rank #5

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How to Build Your Email List from Scratch - Daniel Faggella

Having a list of opt-in email subscribers is critical to all businesses, but how do you start one from scratch? What are some of the techniques that will get your site visitors to give you their email, and how do you keep them engaged? How often do you educate, and how often do you sell? What's the role of auto-responders in email marketing? All these questions and more will be answered by marketing expert Daniel Faggella in this week's episode of The Marketing Agents Podcast. http://www.themarketingagents.com/63


15 Sep 2014

Rank #6

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How to Use Facebook Ads to Grow Your Email List - with Amy Porterfield

By now you already know the importance of having a strong email list. It’s more than just numbers, you need to find the exact people that will engage with you, read your content, and buy your products and services. So where do you find them and how do you keep them? Facebook ads can be an important and valuable way to find that audience, for a relatively inexpensive option. Facebook ads offer concise options for targeting - and retargeting - as well as pretty cool analytics to help you track who’s clicking your links and who isn’t. Amy Porterfield is a social media strategy consultant who has helped countless entrepreneurs and small businesses establish strategies to boost the success of their online marketing efforts. www.agentsofchangecon.com/156


29 Jun 2016

Rank #7

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SEO Secrets for Small Business Websites - Eric Enge

Every business needs to know what language their customers are using because that means you can relate better to them. When you relate to them in a way they understand, they will buy your products and services. And this is why SEO is so important, it makes your website easy for both users and the search engine “robots” to understand when you cater to what they’re looking for. The best way to speak the language of your potential customers is to do some research into what they’re “saying” when they go searching online, by looking at keywords. When you can narrow down the key search words that are most commonly being used, you are that much more likely to rank higher in Google search. And then you can take it even further and see what keywords your competitors are using and how those stack up against your own keywords. http://www.theagentsofchange.com/202


7 Jun 2017

Rank #8

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Conversion Rate Optimization (CRO): Turn a Donkey Into a Unicorn - Larry Kim

Conversion rate optimization (CRO) are the strategies and tactics that create an experience that allows you to convert visitors into customers on your website. To do this effectively you need to differentiate yourself from the rest of the pack, and you can do that with things like building brand affinity and creating offers that differ from everyone else. Making your marketing decisions based on analytics and not just what your competition is doing will also take you far in the CRO game. And most importantly, be curious and get creative. This is a good opportunity to do some A/B split testing and make sure your content and visuals are on point. If you follow these tips, you’ll turn that donkey into a unicorn in no time. https://www.theagentsofchange.com/236


22 Feb 2018

Rank #9

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How to Run A Successful Facebook Group - Kate Erickson

At least once on our lives we’ve all found ourselves in a forum or other type of online group in an effort to search for other like minded business owners hoping to share ideas and experiences that you can use to grow your own business. But have you ever considered starting your own group? The idea may seem daunting. There are so many platform choices to consider - Facebook, LinkedIn, a straight up forum, just to name a few. And how do you ensure you have enough interested people to make up an audience? How can you continue to engage and keep your members interested? Do you need a moderator for the group? Kate Erickson is the content and community leader for Entrepreneur On Fire. Her passion and talent for creating engagement and participation within the community has helped make their forums and business pages wildly popular and successful in their niche. http://www.themarketingagents.com/93


15 Apr 2015

Rank #10

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Breaking Down Search, Social & Mobile From The Past 100 Episodes

Can you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them the tough questions you need the answers to, so that small businesses can get a leg up on their future success. Rich reflects back on some particular topics and guests that he found insightful and helpful, and shares some of the tips that he personally has implemented in his own business practices. And as a special “twist”, the tables get turned on our fearless leader when he becomes the interviewee and one of his podcast listeners gets to grill him and put him in the hot seat for a change. Debbie Rosemont is a professional organizer and the owner of Simply Placed. She has heard Rich speak at her organization’s annual conferences and is a regular listener to The Marketing Agents Podcast. http://www.themarketingagents.com/100


3 Jun 2015

Rank #11

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How to Get Inbound Links and Improve Your SEO - Brian Dean

In this week’s episode we’re going to be focusing on what you can do to improve your own search engine visibility by getting more inbound links. To do that, we’ve brought in an expert on inbound linking, Brian Dean from Backlinko.com. If you want higher search engine rankings and more inbound links and traffic, be sure to listen in! http://www.themarketingagents.com/72


17 Nov 2014

Rank #12

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A Beginner's Guide to Google AdWords - with Ross Kaplan-Winn

A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of people clicking those exact ads. In order to get in on the action, your business needs to navigate the many choices and options offered by AdWords to best work with your specific business campaign’s goal. Quality is going to go a long way here, so making sure you are on point with your target audience will translate huge. Knowing where your audience is, attracting them with concise and helpful ad copy - think strong and concise keywords - as well as refining your targeting strategy (beware the automatic default settings), will all help you win big in the end. Ross Kaplan-Winn loves helping businesses learn, test and implement online strategies, and has been managing PPC accounts since 2008. His knowledge and expertise is continually evolving as he stays up to date in the ever changing world of paid advertising. www.agentsofchangecon.com/144


6 Apr 2016

Rank #13

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A Marketer's Guide to Google Analytics - with Andy Crestodina

All good business decisions are based on crucial data. Knowing exactly what data will help you make the best business decisions is the key. But that sounds like a lot of work developing time consuming reports, right? Wrong. Google Analytics takes the guesswork out of it and can actually save you time and advertising dollars. Google Analytics can easily tell you who is visiting your site, how they’re getting to your site, what they’re doing on your site, and if they are actually converting. By simply setting up your Analytics with a few key bits of information, you can find out all of this crucial data, and more. In essence, Google does the math for you, ensuring you more successful marketing campaigns and accurate measurability of what’s working and what’s not. Andy Crestodina is a content marketing and Google Analytics savant. His knowledge, tips and advice on the topics of content strategy, search and analytics have made him one of the most passionate and sought after teachers in the marketing industry. www.agentsofchangecon.com/164


31 Aug 2016

Rank #14

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How to Get Outrageous Engagement with Text Messaging - with Brian Mikes

For business owners, it’s been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, information and special offers. Sure, email is great, but do you realize the average person that owns a smartphone has it in their hand almost every 7 minutes? So doesn’t it make sense to hit them up where they’re hanging out? Texting isn’t just a convenient way to chat with our family and friends, it’s also a powerful mobile marketing tool. If you’re doing it in a purely opt in way, and offering some form of attractive incentive, texting can offer you benefits over other forms of marketing. Texting is quick, interactive and pretty inexpensive. It’s also a great way to send out time sensitive information, whereas if you were to send an email, that may not be opened by the intended recipient until the next time they log into their laptop or PC. Brian Mikes completely immersed himself in the world marketing, learning online marketing, email marketing, SEO and online advertising. Now he teaches the benefits and profitability of text message marketing. www.agentsofchangecon.com/151


25 May 2016

Rank #15

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How to Get Sponsors for Your Blog, Podcast, or Event - with Linda Hollander

Do you think sponsorships are only for nonprofits or big names and huge companies with a massive following and years of experience in their industry? Then think again. Even if you’re just starting out and looking to hold an event, if you have an interested audience then you can find sponsors to help you defray the expenses involved with such an undertaking. Squash the myths that are holding you back. You can go after the big companies, you can land the big bucks, and you can keep them coming back year after year. By building a relationship with them that blends cohesively with your intended audience and giving them the incentive to support you financially, you can be successful at landing big sponsorships whether it’s your first time at it or not. Linda Hollander knows how to attract big sponsors both for herself and her clients. Her thoughtful and compelling strategies for landing big names and big dollars are sure to help skyrocket your next business venture. www.agentsofchangecon.com/159


20 Jul 2016

Rank #16

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How to Use Paid Search to Generate Leads and Sales - Larry Kim

Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads. Learning how people search on the web is key to building a successful business. By choosing the correct ad words and using “high commercial intent queries”, you can target the specific type of people who want to buy your product, increase your “click thru success rate”, and grow your business. Larry Kim is the founder and CTO of WordStream, and provides internet consulting services as well as leads a team that develops and sells software for search engine marketing automation. He is the guru of helping businesses cherry pick the best keywords to target ads that fit exactly what they’re selling.  http://www.themarketingagents.com/58


11 Aug 2014

Rank #17

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How to Succeed with Authenticity - Jordan Harbinger

Learning how to successfully network, close a deal or even impress a prospective date takes finesse, strategy and confidence. But learning how to do all of that and maintain a personal authenticity is the key piece in the puzzle. Confidence is not simply achieved from name dropping and talking cool, that’s just a mask. Nonverbal communication goes a long way when it comes to exuding your confidence, such as how you carry yourself when you enter a room, and turning all of the attention on you. Jordan Harbinger has made a career out of being charming and teaching others how to be, as well. Listen as he shares his vast knowledge and experience to help you become confident, successful and command the attention that you deserve, whether it be in your professional life or your personal life. http://www.themarketingagents.com/85


18 Feb 2015

Rank #18

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How to Write Delicious Copy for Social Media - with Beth Dunn

When it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, you may have sorely underestimated how difficult it can be. The first thing you need to remember is that you’re speaking as your brand, product or service, not yourself. And although there may be some overlap there, don’t fall victim to the rookie mistake of forgetting how to talk to your audience in the voice of your product, while still sounding human. And then once you get your words on paper, you need to be able to edit that sucker within an inch of its life without getting attached to your own writing. It’s not as easy as you may think. Beth Dunn is passionate about good writing and offers her tips and tricks to writing and editing persuasive copy that speaks to your audience in a language they trust, understand and respect. www.agentsofchangecon.com/146


20 Apr 2016

Rank #19

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Google Tag Manager 101 - How to Simplify Your Marketing - Charles Farina

Every dollar counts in today’s world of digital marketing. Our businesses are utilizing so many different platforms and technologies that we have to be able to effectively deploy these in a way that is both cost effective to you, and provides an optimal user experience for those visiting your website and apps. The way to do that is with tag management tools. Essentially, these tools allow marketers to impactfully manage and marry together various applications and data in the most efficient way by providing more agility, better performance, cost savings, and better data control. https://www.theagentsofchange.com/233


31 Jan 2018

Rank #20