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Rank #148 in Marketing category

Business
Marketing
Entrepreneurship

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Updated 3 days ago

Rank #148 in Marketing category

Business
Marketing
Entrepreneurship
Read more

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

Read more

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

iTunes Ratings

107 Ratings
Average Ratings
98
7
0
0
2

A Small Business 'Must'

By Sara M. H. - Jan 23 2019
Read more
This podcast is more-than-helpful for any small business navigating an online presence these days!

Agents of Change

By TB the Business Wizkid - Nov 05 2017
Read more
Rich does so much to help others!!

iTunes Ratings

107 Ratings
Average Ratings
98
7
0
0
2

A Small Business 'Must'

By Sara M. H. - Jan 23 2019
Read more
This podcast is more-than-helpful for any small business navigating an online presence these days!

Agents of Change

By TB the Business Wizkid - Nov 05 2017
Read more
Rich does so much to help others!!
Cover image of The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Latest release on Jan 22, 2020

Read more

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

Rank #1: How to Start Your Own Membership Site for Fun and Profit - Stu McLaren

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Membership sites allow you to create a community around your business or passion, build a loyal audience, and create a recurring revenue stream for additional profits. In this week's episode of The Marketing Agents Podcast, Stu McLearen, founder of Wishlist, stops by to show you how you can get started with your own membership site.

You'll discover the benefits, how to get started, and how to build your own membership site.

http://www.themarketingagents.com/28

Jan 12 2014

38mins

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Rank #2: Marketing to Teens & Tweens with Social Media

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Today we talk to two members of the Social Media Club at Catherine McAuley, an all-girls Catholic high school in Maine.

What we uncover is not just how to market to teens and tweens, but how to use social media to reach and engage any audience, regardless of their age.

http://www.themarketingagents.com/38

Mar 24 2014

22mins

Play

Rank #3: How to Build Your Email List from Scratch - Daniel Faggella

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Having a list of opt-in email subscribers is critical to all businesses, but how do you start one from scratch?

What are some of the techniques that will get your site visitors to give you their email, and how do you keep them engaged?

How often do you educate, and how often do you sell? What's the role of auto-responders in email marketing?

All these questions and more will be answered by marketing expert Daniel Faggella in this week's episode of The Marketing Agents Podcast.

http://www.themarketingagents.com/63

Sep 15 2014

51mins

Play

Rank #4: How to Write Proposals That Land Business - Jason Swenk

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How would you like to write proposals that generate business? What if you had a blueprint for writing proposals that got your prospects to buy from you 80% of the time?

Well, our guest this week, Jason Swenk, has a process that will help you do just that. So if you’re looking to close more of the business you propose to your ideal customers, you’ll want to check out this week’s show.

http://www.themarketingagents.com/68

Oct 20 2014

25mins

Play

Rank #5: Tips, Hints And Strategies To Help You In The Search Ranking Game - With Thom Craver

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You’ve just created a shiny, new website for your business, now you just need to “SEO it," right? Wrong. Search engine optimization isn’t something you just sprinkle on at the end, it’s an important ingredient that should be used throughout the website building process.

Like an onion, SEO has many layers that make up the whole. It is so much more than just picking some clever keywords and calling it good. No longer is it brushed off as an IT issue, but rather part of the ongoing branding and marketing process. By implementing elements such as optimized title tags, link profiles and metadata into your website, you’ll be well on your way to making friends with Google and ranking through the roof in online search.

Thom Craver is a SEO ninja. He has been teaching the finer points and nuances of effective SEO and related digital marketing strategies to business owners, college students and conference attendees. 

http://www.agentsofchangecon.com/podcasts/107

Jul 22 2015

38mins

Play

Rank #6: How to Create Interesting Content in A Boring Industry

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With so many brands and businesses jumping online in an effort to find their audience amongst all of the social media platforms available these days, how can you find an edge over your competition?

The key to successfully finding your online audience won’t happen overnight. You need to create content that appeals to potential customers on a personal level.  Insert some of your personality into your online presence, be honest with your audience and give them valuable content that they can chew on. 

Ryan Hanley knows how to successfully help brands and businesses find their audience, tell their story and win the battle for attention online.  With a little patience and a few of his creative tips, your business can also experience an increase in online focus.

http://www.themarketingagents.com/97

May 13 2015

30mins

Play

Rank #7: The Zen of Social Media Marketing with Shama Kabani

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Shama Kabani is a well respected and sought after presenter on social media marketing for small business. In addition, she's the author of The Zen of Social Media Marketing. In this week's episode of The Marketing Agents Podcast, we break down how small businesses can use social media to build credibility, generate buzz and increase revenue.

http://www.themarketingagents.com/12

Sep 16 2013

27mins

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Rank #8: How to Improve Your Social Media with Simple Market Research - With Tom Webster

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Marketing research can give a business a much better idea of if their current business plan is working, what tweaks might need to be made, whether they’re meeting their customers needs and what kinds of new products or services might be profitable for them. Unfortunately, many businesses don’t set aside the funds for this kind of research, or simply don’t see the long term importance of such a task. 

It’s important to know how current trends are affecting your business, or what your customers actually think of you. You can take the “try, fail and learn from your mistakes” approach, or you can be more direct and simply ask your customers and prospects why they did - or didn’t - choose you. 

Tom Webster is a thought leader on the topic of market research and an expert in qualitative and quantitative research techniques. He has directed hundreds of studies in nearly every major U.S. and worldwide market. HIs company, Edison Research, has the unique distinction of being the sole provider of official exit polls for every U.S caucus and  election. 

http://www.agentsofchangecon.com/podcasts/112

Aug 26 2015

35mins

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Rank #9: How to Use Facebook Ads to Grow Your Email List - with Amy Porterfield

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By now you already know the importance of having a strong email list. It’s more than just numbers, you need to find the exact people that will engage with you, read your content, and buy your products and services. So where do you find them and how do you keep them?

Facebook ads can be an important and valuable way to find that audience, for a relatively inexpensive option. Facebook ads offer concise options for targeting - and retargeting - as well as pretty cool analytics to help you track who’s clicking your links and who isn’t.

Amy Porterfield is a social media strategy consultant who has helped countless entrepreneurs and small businesses establish strategies to boost the success of their online marketing efforts.

www.agentsofchangecon.com/156

Jun 29 2016

33mins

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Rank #10: How to Get Inbound Links and Improve Your SEO - Brian Dean

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In this week’s episode we’re going to be focusing on what you can do to improve your own search engine visibility by getting more inbound links. To do that, we’ve brought in an expert on inbound linking, Brian Dean from Backlinko.com.

If you want higher search engine rankings and more inbound links and traffic, be sure to listen in!

http://www.themarketingagents.com/72

Nov 17 2014

33mins

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Rank #11: How to Run A Successful Facebook Group - Kate Erickson

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At least once on our lives we’ve all found ourselves in a forum or other type of online group in an effort to search for other like minded business owners hoping to share ideas and experiences that you can use to grow your own business. But have you ever considered starting your own group?

The idea may seem daunting. There are so many platform choices to consider - Facebook, LinkedIn, a straight up forum, just to name a few. And how do you ensure you have enough interested people to make up an audience? How can you continue to engage and keep your members interested? Do you need a moderator for the group?

Kate Erickson is the content and community leader for Entrepreneur On Fire. Her passion and talent for creating engagement and participation within the community has helped make their forums and business pages wildly popular and successful in their niche.

http://www.themarketingagents.com/93

Apr 15 2015

28mins

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Rank #12: How to Write Delicious Copy for Social Media - with Beth Dunn

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When it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, you may have sorely underestimated how difficult it can be.

The first thing you need to remember is that you’re speaking as your brand, product or service, not yourself. And although there may be some overlap there, don’t fall victim to the rookie mistake of forgetting how to talk to your audience in the voice of your product, while still sounding human. And then once you get your words on paper, you need to be able to edit that sucker within an inch of its life without getting attached to your own writing. It’s not as easy as you may think.

Beth Dunn is passionate about good writing and offers her tips and tricks to writing and editing persuasive copy that speaks to your audience in a language they trust, understand and respect.

www.agentsofchangecon.com/146

Apr 20 2016

33mins

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Rank #13: How to Succeed with Authenticity - Jordan Harbinger

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Learning how to successfully network, close a deal or even impress a prospective date takes finesse, strategy and confidence. But learning how to do all of that and maintain a personal authenticity is the key piece in the puzzle.

Confidence is not simply achieved from name dropping and talking cool, that’s just a mask. Nonverbal communication goes a long way when it comes to exuding your confidence, such as how you carry yourself when you enter a room, and turning all of the attention on you.

Jordan Harbinger has made a career out of being charming and teaching others how to be, as well. Listen as he shares his vast knowledge and experience to help you become confident, successful and command the attention that you deserve, whether it be in your professional life or your personal life.

http://www.themarketingagents.com/85

Feb 18 2015

22mins

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Rank #14: How to Use Paid Search to Generate Leads and Sales - Larry Kim

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Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads.

Learning how people search on the web is key to building a successful business. By choosing the correct ad words and using “high commercial intent queries”, you can target the specific type of people who want to buy your product, increase your “click thru success rate”, and grow your business.

Larry Kim is the founder and CTO of WordStream, and provides internet consulting services as well as leads a team that develops and sells software for search engine marketing automation. He is the guru of helping businesses cherry pick the best keywords to target ads that fit exactly what they’re selling. 

http://www.themarketingagents.com/58

Aug 11 2014

44mins

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Rank #15: The Power of Infographics and Other Visuals - Donna Moritz

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Visual content is one of the most powerful ways we can engage our audience, tell our story, and drive traffic to our website.

Whether you're using infographics, photos or illustrations, you can instantly connect with your ideal customer if you're using the right images.

In this week's episode, we talk with Donna Mortiz, who shares her secrets of creating amazing images and infographics that will help build your business.

http://www.themarketingagents.com/47

May 26 2014

39mins

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Rank #16: How to Get Outrageous Engagement with Text Messaging - with Brian Mikes

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For business owners, it’s been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, information and special offers. Sure, email is great, but do you realize the average person that owns a smartphone has it in their hand almost every 7 minutes? So doesn’t it make sense to hit them up where they’re hanging out? Texting isn’t just a convenient way to chat with our family and friends, it’s also a powerful mobile marketing tool.

If you’re doing it in a purely opt in way, and offering some form of attractive incentive, texting can offer you benefits over other forms of marketing. Texting is quick, interactive and pretty inexpensive. It’s also a great way to send out time sensitive information, whereas if you were to send an email, that may not be opened by the intended recipient until the next time they log into their laptop or PC.

Brian Mikes completely immersed himself in the world marketing, learning online marketing, email marketing, SEO and online advertising. Now he teaches the benefits and profitability of text message marketing.

www.agentsofchangecon.com/151

May 25 2016

32mins

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Rank #17: Breaking Down Search, Social & Mobile From The Past 100 Episodes

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Can you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them the tough questions you need the answers to, so that small businesses can get a leg up on their future success.

Rich reflects back on some particular topics and guests that he found insightful and helpful, and shares some of the tips that he personally has implemented in his own business practices. And as a special “twist”, the tables get turned on our fearless leader when he becomes the interviewee and one of his podcast listeners gets to grill him and put him in the hot seat for a change.

Debbie Rosemont is a professional organizer and the owner of Simply Placed. She has heard Rich speak at her organization’s annual conferences and is a regular listener to The Marketing Agents Podcast.

http://www.themarketingagents.com/100

Jun 03 2015

49mins

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Rank #18: A Marketer's Guide to Google Analytics - with Andy Crestodina

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All good business decisions are based on crucial data. Knowing exactly what data will help you make the best business decisions is the key. But that sounds like a lot of work developing time consuming reports, right? Wrong. Google Analytics takes the guesswork out of it and can actually save you time and advertising dollars.

Google Analytics can easily tell you who is visiting your site, how they’re getting to your site, what they’re doing on your site, and if they are actually converting. By simply setting up your Analytics with a few key bits of information, you can find out all of this crucial data, and more. In essence, Google does the math for you, ensuring you more successful marketing campaigns and accurate measurability of what’s working and what’s not.

Andy Crestodina is a content marketing and Google Analytics savant. His knowledge, tips and advice on the topics of content strategy, search and analytics have made him one of the most passionate and sought after teachers in the marketing industry.

www.agentsofchangecon.com/164

Aug 31 2016

29mins

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Rank #19: How to Create High-Performing Content - Rebekah Radice

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If you’ve been writing blog posts for many years, has your ideal client changed – and if so – has your content changed with that? Making sure you’re taking advantage of all the info your analytics is telling you about what your readers want to hear more of will also allow you and your content to evolve and change over time.

Planning out a strategy to your long form content writing will make the whole process less daunting and easier to manage and fit into your busy schedule. The goal here is to make it something you look forward to doing, instead of a chore.

http://www.theagentsofchange.com/201

May 31 2017

35mins

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Rank #20: When Marketing Funnels Don't Work

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Customarily, the way businesses generally go about things is to pump out large amounts of content through multiple channels - social media, email, paid advertising – and hope that does the trick. Then they might retarget those that didn’t bit the first time, including offering a few different low dollar purchase options before finally converting all of that effort into a few sales.

But by reversing that sales funnel and simplifying it down to just 3 easy steps, you can convert even cold traffic with less work and less risk, and increase your customer’s lifetime value. Essentially you’re beginning with the end of your sales funnel and optimizing that by cutting out the middle man, which is faster and more cost effective for your business.

www.theagentsofchange.com/196

Apr 26 2017

33mins

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Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda

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When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research is done online. So Craig Kazda would ask you, “Is your website ADA compliant?”

What are you doing to ensure that people with visual, auditory, or intellectual disabilities can access and understand the same information as everyone else who visits your site? If you haven’t started to consider this and make adjustments to your website, you’re not only losing customers and pushing away business, but you may find you’re being penalized in the Google search rankings, or even worse, being sued.

Jan 22 2020

33mins

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StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell

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One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them.

The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

Jan 15 2020

28mins

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How Sales Professionals Use LinkedIn for Prospecting - Thomas Libby

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We’ve all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses LinkedIn, I knew I wanted to have him on the show.

Jan 08 2020

37mins

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How to Integrate Online Video Into Your Marketing - Lou Bortone

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Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, “a picture is worth 1,000 words”? Well, video is worth even more. It’s creative, it’s inexpensive, it’s easy, and it’s incredibly powerful when it comes to connecting with your audience in a more personal way.

Jan 02 2020

31mins

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Changes are coming for AOC in 2020 - Rich Brooks

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You may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for 2020.

Dec 18 2019

18mins

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The Guide to YouTube Success in 2020 – Mike Stelzner

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Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?

Dec 11 2019

35mins

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Fresh Takes on Link Building and SEO – Jason White

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Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out there. The key is to use your analytics and data – combined with creativity and technology - to drive your marketing efforts on multiple channels.

Dec 04 2019

26mins

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How to Discover the Language of Your Customers – Jeff Shaw

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Your business is more than just a commodity, so price should not necessarily be the differentiating factor between you and your competition. Brand message expert Jeff Shaw shares how to create innovative branding strategies around the specific audience you wish to target and how to speak to them in their own lingo. Integrating your customer’s language into your communication will make all the difference in separating – and elevating – you from your competition. 

Nov 27 2019

36mins

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How to Engage Your Audience Through Email Marketing – Jill Fanslau

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By now we’ve all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there’s a bit more to it than just shooting off a few emails. Aweber’s Jill Fanslau has helpful and insightful tips and strategies that you can immediately put into action when it comes to your email marketing plan, with proven success.

Nov 20 2019

41mins

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Advanced GMB: How to Get the Most Out of Google My Business – Bradley Benner

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It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business’s information is displayed on Google and Google Maps during searches.

If getting search engine traffic is important to your business, then Bradley Benner of Semantic Mastery has a thing or two to teach you about diving deeper into SEO to help build a solid foundation for tour business that will translate into marketing success.

Nov 13 2019

37mins

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How to Use Video in Your Email Communications - Ethan Beute

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We’re all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That’s great for one to many communication and marketing. 

But how about leveraging the power of video—the visceral eye-to-eye, face-to-face style communication—in our emails? Our outreach emails. Our follow up emails. Our proposal emails. 

We speak with Ethan Beute of BombBomb on how to embed video communications in your emails to increase your open rate, click through rate, and engagement rate, and how to get metrics to know if and when people are opening your emails.

Nov 06 2019

35mins

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Breaking down the mysteries of Facebook Ads - Amanda Robinson

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If you find the process of Facebook Ads to be overwhelming, you’re certainly not alone. But besides having great content, an audience, and an ad budget, Facebook Ads expert Amanda Robinson  can’t stress enough the importance of building a solid foundation for your ads, and of course testing the heck out of them in a way that will definitely tell you which ads are working and which are not. Because no one wants to waste their ad dollars.

Oct 30 2019

47mins

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Digital Marketing Questions from the Mailbag - Rich Brooks

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How do you market to people who don’t even realize you, your business, or your industry exist? How do you best use social buttons on your website? And how many branded domains should you be renewing each year? Answers to these questions and more on this week’s episode of the Agents of Change podcast!

Oct 23 2019

25mins

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What Works NOW in Local Search - John Paglio

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Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?   In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.

Oct 15 2019

28mins

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Five (important) takeaways from the Agents of Change conference - Rich Brooks

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One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.

Oct 03 2019

24mins

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Getting Technical SEO Right: Structured Data Markup – Geoff Atkinson

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By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it’s more easily processed and analyzed by Google, and they can have a better idea of what your website is all about.

Pioneers in this area, such as Geoff Atkinson from Huckabuy, guarantee that taking this approach will see your website ranking higher, you’ll see more organic search traffic, and search engines will better index your pages for keywords more relevant to your business. Most importantly, this is a best practice that both large and small businesses should be adopting.

Sep 26 2019

30mins

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How To Optimize for Voice Search (Alexa, Siri, and Google Assistant) – Courtney Cox Wakefield

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Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options.  But as Courtney Cox Wakefield reminds us, optimizing your content for voice search is a totally different beast than optimizing for text. So if you want to be found in voice search, you need to make some changes to your current SEO and content marketing strategies.

Sep 18 2019

35mins

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How to Price Your Products and Services – Paul Klein

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One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace.

According to Paul Klein, it’s not just a matter of charging more or raising your rates, but rather it’s recognizing the circumstances around your products and services, and then positioning for maximum value for both you and your clients.

Sep 10 2019

34mins

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How to Turn a Profit with Your Podcast – Ben Shapiro

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Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very little needed to get started.

Imagine the power of positioning yourself as an expert in your field, all while reaching a new, targeted audience, and giving them the ability to consume your content in such a convenient way. And with so many great tools out there designed to help take the guesswork out of podcasting, you really have no excuse not to get started. So what are you waiting for?

Sep 04 2019

36mins

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How to Market with Facebook Groups: A Video Teardown – Bella Vasta

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Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and success will hinge on how well you keep it fresh, valuable, informative, - give them what they want, need and deserve - and market it so that you’re not only retaining current members, but also enticing new members to join.

Aug 28 2019

38mins

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iTunes Ratings

107 Ratings
Average Ratings
98
7
0
0
2

A Small Business 'Must'

By Sara M. H. - Jan 23 2019
Read more
This podcast is more-than-helpful for any small business navigating an online presence these days!

Agents of Change

By TB the Business Wizkid - Nov 05 2017
Read more
Rich does so much to help others!!