An Interview with TikTok: A Discussion about Social Commerce on the Platform
For those who know me, know that I have a slight addiction to TikTok. It is my haven away from the hustle of running a business, my go to the place when I just need a bit of reprieve. And I’m certainly not alone. In the last three years, and especially in the last 12 months, TikTok has barged into our lives in ways reminiscent of Facebook in 2007 and Instagram in 2013, becoming so ubiquitous that is now having a genuine impact on product sales and popular culture. This episode will be a little different because I want to find out why. Why is TikTok so popular? How is user behaviour different? And in what ways does their strategy contrast to other platforms that sets them up to take advantage of the Social Commerce wave that is about to hit our shores?
21 Jul 2021
Designer Clothes & Social Commerce
Imagine this. You live in New York and you know there is a sale of your favourite designer brands happening at a warehouse in Los Angeles. But it’s 3,000 miles away so there is no way you are going to get on a plane to attend. There is a solution though! You jump online and interact with your favourite shopper at this sale via a video on Instagram. Gucci bags are 50% off - but how does it sit on the shoulder? What is the material like. How much can I fit inside? Within this Social Commerce experience, you are basically in the front row of a catwalk where you can interact with the models and purchase what they are wearing before having that product delivered within days. Well, this is ShopThing. An incredibly progressive technology platform that is connecting people all over North America and Canada to ensure that everyone has the opportunity to buy designer clothes at a discount.
14 Jul 2021
Violet - The technology that makes Social Commerce possible
A duck is often used as a metaphor for much of what we see around us in the world. It looks graceful, calm and elegant on the surface but is working feverishly under the water, making what the eye sees completely juxtaposed to how hard it is actually working. And in many ways, we can look at Social Commerce in the same way. It’s so effortless. A click here, straight to a purchase page. Click on Purchase. Sale. Product Delivery. Repeat. Easy! But like a duck, the reality is that there is incredible technology working under the surface, that is making this process so seamless.I am fascinated by today’s guest and what he has created. Brandon Schultz and his company Violet, are the legs of Social Commerce Duck. They actually make our experiences with Social Commerce possible. Check them out at www.violet.io
8 Jul 2021
Social Commerce & User Generated Content (UGC)
Whether it’s an Instagram selfie that you took wearing the latest sweater you purchased or a review you left about your Dentist on Google, User Generated Content, or UGC as we will refer to it in this episode, is continuing to change the advertising industry. Over the last five years - and especially over the pandemic period - UGC has become a near universal weapon of choice when it comes to selling to Millennials and Gen Z. According to the stats, ads based on UGC content receive four times higher click-through rates and a 50% drop in cost-per-click compared to average ads. And in many ways, UGC is Social Commerce and Social Commerce is UGC which is why the conversation today is so interesting.This week I talk to Benedict Stohr, founder of UGC advertising company, Squarelovin.You can find them at www.squarelovin.com.
29 Jun 2021
Most Popular Podcasts
Live Shopping with Madison Schill from Livescale
One of the biggest conversations going on in Social Commerce at the moment is about Live Stream Shopping or Shoppable Video. Whatever you want to call it, it is coming really fast. For anyone who has ever considered buying a legmaster2000, an ab circle pro, a non-drip mop or European knife set while watching an advertorial on TV, then this is the episode is for you! Live Stream Shopping is effectively Traditional TV Shopping for the digital age. It is tipped to become an $11bn market in the US by the end of this year but is playing catch to the Asian market which is tipped to be worth a staggering $474 billion by 2023.In this episode I chat with Madison Schill, communications lead at Live Stream Shopping platform Livescale.
22 Jun 2021
Social Commerce & Moms
Moms have never spent more time on social media platforms. In fact, a 2020 study of mums by Mediapost found that more than eight in 10 claim their social media usage has doubled since March 2020 and 52% admit increasing their social media use by 4-8 hours a week. On top of this, we also know that 80% of mums get product recommendations from social media. So, in an age of Social Commerce this also means that mums are buying a hell of a lot more within their social media experience. This week David speaks to Caroline Fultz from SpearmintLOVE, an online store for baby and kids clothing and accessories. She is on the front line for mothers on Social Media and tells us about how this demographic is using Social Commerce.
14 Jun 2021
Social Commerce & Online Video
For advertisers, online video has predominantly been about building brand awareness. In 2020, Youtube generated $20bn in ad revenue while Bytedance - owner of TikTok - raked in $27bn with customers typically opting for pre-roll and mid-roll ad placements to build brand awareness. But very quietly, these platforms have been testing the Social Commerce Waters and provided others the opportunity to build Social Commerce on top of their platforms. So the future of online video is starting to look a little bit different for these advertisers. This week David speaks with Bryan Mirabel guest who is going to be talking more about Social Commerce in the online video world.Links from the episode:Afterpay Live Shopping: https://afterpay-site-next.afterpay.com/en-US/live-shopping
8 Jun 2021
Social Commerce and BigCommerce
It has never been easier to build e-commerce websites with some incredible companies making the process seamless for every day people. In 2020, the $4 trillion e-commerce market exploded and one gets the feeling it is only just getting started. Due to the reliance on e-commerce platforms such as Shopify, Wix, Squarespace and BigCommerce, these platformS really hold the keys for Social Commerce in many ways. Today, David talks to Josh Halpern from BigCommerce about how Social Commerce is being ushered in by these platforms.Key Links:VanBassador - How Shorty's Caboy Hattery in Oklahoma, USA Sells Exotic Furs and Custom-Made Items Online and OverseasBigCommerce OmniChannel Guidebook Social Commerce Growth - Instagram Check-outSocial tags: @vanbassador on all social accounts IG,FB,YT,LI,Twitter. Personal @jshalpern across all social - Linkedin: www.linkedin.com/in/jshalpernBigCommerce: @BigCommerce
31 May 2021
Social Commerce in the Beauty Industry
In episode 2, David chats with Michelle Hu from Etoile Collective who offer stylish & sophisticated makeup organisers & storage options. We chat about how social commerce is changing the beauty industry and what could be next this exciting new world. If you are involved in the beauty industry or just curious about how different brands are navigating this space, this episode is a must!www.etoilecollective.com.auwww.instagram.com/etoilecollective/www.tiktok.com/@etoilecollective?lang=enwww.facebook.com/etoilecollective/
24 May 2021
Social Commerce in China, with Rui Ma
In this episode, David sits down with Rui Ma, an expert in what is happening in Social Commerce over in China. We talk extensively about live shopping, how it works in China and how this may translate over in the West. This is a FASCINATING discussion and one that you can't miss.You can check out Rui's podcast here: https://www.techbuzzchina.com/
17 May 2021