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Cover image of Authority Engine: Record | Engage | Convert Through Podcast Content Marketing

Authority Engine: Record | Engage | Convert Through Podcast Content Marketing

Ben Krueger, Chief Podcast Strategist takes you on a journey with leaders and brands who have leveraged the power of the podcast in their own businesses and is here to show how you can harness that power for yourself. Discover whether podcasting is the BEST tool for your growth at CashflowPodcasting.com

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How To Start a Podcast: To Bootstrap Or To Hire with Ben Krueger

For those who wonder if they should bootstrap or hire help to get started with podcasting, this episode is for you! This is part 3 of our series: How To Start a Podcast. You can find show notes, FREE GUIDE and more information by clicking here: http://authorityengine.com/71

30mins

16 Dec 2014

Rank #1

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Do You Commit These 3 Deadly Interview Sins?

By letting your personality shine through in your interviews and actually having fun with them, you will get more information that can really make you stand out. In this episode, I go solo again as I delve into the 3 common ways where most interviews fall flat, how you can turn it around, and amplify your authority to find your podcast hosting sweet spot. You can find show notes and more information by clicking here: http://bit.ly/1pWKh2z

16mins

26 Aug 2014

Rank #2

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Crafting a Killer Podcast Intro and Outro with Ben Krueger

Do ever you wondered what the big deal is about podcast intros and outros and  WHY they say what they do? Well if you have, then listen in! Today on the Authority Engine Podcast, we are discussing how to create a killer intro and outro for your podcast that will have your followers clamoring to listen to and work with you. You can find show notes and more information by clicking here: http://bit.ly/1uCyGGT

12mins

16 Sep 2014

Rank #3

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How To Avoid The 7 Major Podcasting Pitfalls

Before you hit record and start your podcast, Ben wants to help make your path to success much easier by letting you know how to avoid the 7 major podcasting pitfalls. From slaying the fear dragon to engaging an audience, you’ll learn a lot from avoiding these podcasting mistakes. You can find show notes and more information by clicking here: http://bit.ly/1zbu5Nc

33mins

3 Dec 2014

Rank #4

Most Popular Podcasts

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How to Get MORE Leverage From Content Marketing with Dan Faggella

Podcasting has many marketing benefits and it all starts with content creation. Content creation requires your creativity and efforts...so why not squeeze every last drop for maximum exposure? Dan Faggella from Science of Skill joins us today to share how he gets more leverage from content marketing. You can find show notes, FREE downloadable guide, and more information by clicking here: http://bit.ly/1qTx2gk

19mins

19 Nov 2014

Rank #5

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Monetizing A Podcast: A Case Study with Barry Moore and Gerald Pauschmann

An elaborate plan and strategy is NOT a requirement for monetizing a podcast. Barry and Gerald share a very simple and honest approach that has built their brand and authority. Does their audience know, like, and trust them? They sure do! Listen in to hear all about their strategy. You can find show notes and more information by clicking here: http://bit.ly/1xh3LBd

21mins

11 Nov 2014

Rank #6

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How to Leverage Your Interviews For MASSIVE Media Coverage with Dan Faggella

You know your podcast provides amazing value, why not leverage your podcast for massive media coverage? Tune in to learn how! You can find show notes and more information by clicking here: http://bit.ly/1wBqFlx

19mins

28 Oct 2014

Rank #7

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A Seven Figure eCommerce Business From Podcasting Marketing With Gary Leland

Not a lot of eCommerce businesses are using podcasting as a marketing tool. Take this as a GOLDEN opportunity to take your existing eCommerce business to the next level. Press play to learn exactly how Gary has been recording, engaging and converting his audience into loyal-paying customers. You can find show notes and more information by clicking here: http://bit.ly/1z2Qlge

16mins

14 Oct 2014

Rank #8

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AETV030: How to Generate Traffic, Leads and Sales with Podcasting

If you goal with your podcast is to bring customers and clients into your business and buy your products or services, this episode of Authority Engine TV is for you! Today, we dig into how you can use podcasting as an important part of your lead funnel, and how you should be thinking about podcasting to make sure you get the most results, turning those listeners into paying customers.  Get full show notes and more info here: http://bit.ly/1psWqYB

3mins

25 Sep 2014

Rank #9

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The 5 Parts of a Powerful Podcast Episode with Ben Krueger

Having a successful podcast that gives jaw-dropping results is not left to simply turning on the microphone and start talking. There is a strategy to constructing these key segments but, Ben breaks it down step-by-step so that you can reap the benefits by implementing these parts into your podcast. Listen in to learn about the strategy for constructing these key segments as well as their the step-by-step breakdown to help you craft a powerful show every time. You can find show notes and more information by clicking here: http://bit.ly/Z6Ma34  

16mins

23 Sep 2014

Rank #10

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The 3 Reasons Authority Marketing CRUSHES Brand Marketing

With this solo episode, we dive into the core reasons why authority marketing is effective with your target audience and the benefits that come along with authority marketing. It’s an episode with sweet doses of golden marketing advise.  You can find show notes and more information by clicking here: http://bit.ly/Vbf2EP

21mins

12 Aug 2014

Rank #11

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AETV026: Interview Style: Scripted vs. Open Discussion

This week on Authority Engine TV, we are answering one of our listener's questions: should you use scripted interviews or is it better to haven an open conversation during your conversations with your guests? This debate his been going on for quite some time now and, in reality, it comes down to what you want to get out of the show as an interviewer. Tune in as we discuss the pros and cons of each and help you decide which style of interviews suits you best. Get full show notes and more information here: http://bit.ly/1pBksAP

5mins

31 Jul 2014

Rank #12

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How to Convert Podcast Listeners into Paying Customers with Tim Paige

Tune in right now to learn how to start generating measurable results for your podcast and business! You can find show notes and more information by clicking here: http://bit.ly/X6DNTZ

22mins

29 Jul 2014

Rank #13

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AETV018: The Podcast Marketing Checklist for Every Episode

So you've recorded your episode, written your show notes, published it... and now what? In this episode we'll dive into ways you can promote your show to as many people as possible and help as many of them as you can. In order to make this happen, I've prepared a podcast marketing checklist that will help you make sure that  you don't miss important promotional steps for each and every episode. Check out the notes and download the Podcast Marketing Checklist at this link: http://bit.ly/1nQ0EPq

6mins

5 Jun 2014

Rank #14

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AETV017: The Best Tool To Get Pro Quality Audio

This week, I will reveal an awesome tool that will allow you to get broadcast audio quality out of most of your recordings, and the best thing about it - it's absolutely free! This killer online-based piece of software is super easy to use and requires no set up what so ever. In this episode of AETV, I will show you how simple it is to use and help you get started with creating pro quality audio without spending tons of time in audio editing software.

6mins

29 May 2014

Rank #15

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AETV013: How to Sound Like a Natural Host On Air

This week we are going to be talking about what you can do to sound like a natural, compelling and entertaining show host.

3mins

1 May 2014

Rank #16

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How to Sound Like A Pro On Air With Vocal Coach Kerri Ho

Kerri Ho is a professional singer as well as a vocal co […] The post How to Sound Like A Pro On Air With Vocal Coach Kerri Ho appeared first on Authority Engine: Accelerate Your Business with Podcasting.

23mins

26 Nov 2013

Rank #17

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Killer Authority Using Mainstream Media with Alejandro Reyes

Alejandro Reyes from Get Internet Famous is back with u […] The post Killer Authority Using Mainstream Media with Alejandro Reyes appeared first on Authority Engine: Accelerate Your Business with Podcasting.

18mins

1 Oct 2013

Rank #18

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The Five Monetization Methods For Podcasters with Daniel J. Lewis

Daniel J. Lewis eats, sleeps, and breathes podcasting. […] The post The Five Monetization Methods For Podcasters with Daniel J. Lewis appeared first on Authority Engine: Accelerate Your Business with Podcasting.

18mins

23 Jul 2013

Rank #19

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Why Passion Is So Crucial In Podcasting With Alejandro Reyes

Alejandro Reyes is an online entrepreneur who drips wit […] The post Why Passion Is So Crucial In Podcasting With Alejandro Reyes appeared first on Authority Engine: Accelerate Your Business with Podcasting.

16mins

19 Jul 2013

Rank #20