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Business
Marketing
Entrepreneurship

It's Always Day One

Updated 24 days ago

Business
Marketing
Entrepreneurship
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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

Cover image of It's Always Day One

It's Always Day One

Latest release on Oct 19, 2020

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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

Kyle Kirkwood

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Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. 

In this episode we discuss:

  • Why you shouldn't worry about Amazon brands, they don't have a soul
  • The hack to getting traction on highly competitive keywords at a fraction of the cost
  • The fastest advertising strategy to get sales on Amazon
  • Which placements are getting high click-through rates and conversion rates right now
  • Content creation for Amazon Advertising

See Kyle on LinkedIn here.


LaunchPod Academy 

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

Oct 19 2020

50mins

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Kim Mathisen

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Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies.

In this episode we discuss:

  • Which platform might be best for you as a brand, vendor or seller.
  • Why you must be building strategies for both online and offline
  • How you can learn from Amazon and implement their leadership principles into your business
  • Understanding where Amazon's focus is and why that's important

You can check Kim out on LinkedIn here.

LaunchPod Academy 

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

Oct 12 2020

55mins

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Jason Greenwood

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Jason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future.

In this episode we discuss:

  • How many opportunities brands have to create an experience and one excellent example
  • Why you must be building out impeccable experiences across all your touchpoints
  • Customers expect perfection, what it means when you don't achieve that and how it can be good
  • Creating effective feedback loops

See Jason on LinkedIn here.

LaunchPod Academy 

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

Oct 05 2020

54mins

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John Ghiorso

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John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today.

In this episode we discuss:

  • The importance of data and how to utilise it
  • How so many brands lack operational excellence and why they should care
  • Change in the overarching Amazon strategies in the last 10 years
  • The challenge large organisations are having structuring their teams for Amazon
  • If tech is essential to succeed now

Sep 28 2020

46mins

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Ryan Child

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Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution.

In this episode we discuss:

  • How to make Amazon profitable
  • FBA is no longer a basket you want to put all your eggs in to
  • What tools are available to brands and where do we see the software marketplace going in the future
  • How replicating Amazon's priority with their marketplace business can be an excellent strategy to keep on the forefront

Sep 22 2020

44mins

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Mark Samuel

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Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. 

In this episode we discuss:

  • How did you prioritise hiring when starting
  • What should CPG brands be looking at from a packaging perspective 
  • How important is customer lifetime value and what can you do to foster it
  • How can influencers play a role in the successful launch of a grocery brand
  • Amazon or website first

Sep 14 2020

42mins

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Daniela Bolzman

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Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement.

In this episode we discuss:

  • 3 fundamental components of a rocket listing, all of which actionable to go and implement today
  • What skills to aim for when making your first Amazon hire
  • Why testing is underutilised but highly effective, and how/when to do it
  • Where you can get creative examples to inspire your brand and your content, both on and off Amazon
  • What squeeze costs are and why you must adopt them as part of your marketing budget

Sep 07 2020

49mins

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Florian Nottorf

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Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe.

In this episode we discuss:

  • How unprofessional the DE marketplace is and how there is still vast opportunity there
  • Why the marketplace needs people to waste money on advertising
  • 4 different functions of Amazon Advertising and why you must be aware of each of them
  • Where he's identified the greatest opportunity in Amazon EU and how to capitalise on it

Aug 31 2020

42mins

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Aric Annear

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Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle.

In this episode we discuss:

  • How to drive highly qualified traffic
  • Curating brand experiences
  • The importance of customer profiling
  • Strategies for achieving quick ROI when advertising and when to use them
  • What impacts searchability on A9 - A+ doesn't have any weighting?

Aug 24 2020

41mins

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David Glick

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David is a former Amazon Vice President and was once responsible for the buy box algorithm. 20 years at the company makes for an interesting chat, particularly how he almost became an alcoholic after leaving (I jest). 

In this episode we discuss:

- What are the biggest opportunities in Q4 this year

- The single point of failure that most brands currently have on Amazon, but they probably don't know it

- Why 3PL's must be part of your strategy going forwards

- The importance of a diversified carrier base 

- The 1 skill sellers must have to achieve sustainable success - he took me by surprise with this one

Aug 18 2020

42mins

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Josh Justice

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Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.

In this episode we discuss:

  • The importance of thinking long-term with your Amazon Advertising
  • Why 80% ACoS isn't necessarily bad
  • Big brand pricing strategies on Amazon
  • If he had to start again, what would he do with $10k on Amazon
  • Why you want negative reviews
  • How some huge Amazon tools have incorrect data

We're not about publicly shaming brands, so for those who want the scoop on which 4 providers Josh tried, but binned due to bad data, here is his LinkedIn.

Aug 07 2020

46mins

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Andrew Shields

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Andrew is a veteran in the Amazon world, who's been playing since 2013, and offers an array of different opinions on common topics, which I find incredibly interesting to listen to. He's hit many bumps in the road and shares some wild views on the Amazon ecosystem.

In this episode we discuss:

  • Launching with nothing but influencer marketing
  • Utilising other people's networks to understand your customer
  • What PPC channel to focus on right now, why Amazon might not be the best option
  • Understanding where your customer hangs out and how to double down on that
  • What's the biggest threat to an Amazon business right now - loved his answer on this

#InfluencerLaunch #BiggestThreat #PPC #Data #Pinterest #AmazonFunnel

Jul 23 2020

53mins

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Donal Treacy

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Donal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business. 

I've enjoyed interviewing Amazon folks to date as I personally believe they offer a different perspective to those outside Jeff's 4 walls. 

In this episode we discuss:

  • What were the worst recommendations he's heard in the Amazon ecosystem
  • What common challenges strategic sellers face and how do they overcome them
  • How both small and large brands can utilise the Amazon Business opportunity
  • The importance of picking your brand voice and owning the message you're preaching
  • How commodification, in his mind, is the biggest threat to Amazon sellers now, and what they should be doing to defend themselves.

#amazonian #amazonbusiness #strategicseller #brandvoice #UK #CustomerExperience

Jul 20 2020

47mins

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Gabriel Caceros

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Before becoming a PPC whiz, Gabriel initially failed on Amazon, heavily, then he built a strong brand in the baby niche and sold out. He's now a member of the BetterAMS team and focuses primarily on Amazon Advertising, supporting brands doing more than $200k a month on the marketplace. 

In this episode we discuss:

  • How he initially analyses a brand on Amazon
  • Why sponsored brand video ads are working so well right now
  • Where should brands be focusing their Amazon Advertising efforts at the moment
  • How to make bid management easier
  • Driving traffic from off of Amazon
  • Would he setup an Amazon business right now
  • How does he believe you can create sustainable success on Amazon

#AmazonAdvertising #FBAfailures #PPC #NewAdTypes #Ranking #Threats #Sponsored VideoAds

Jul 16 2020

46mins

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Troy Johnston

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Ranking quickly post-launch is becoming paramount in the Amazon ecosystem now. Troy is the founder of Seller.Tools and an Amazon 7-figure earner. He's truly leading the charge in Amazon automation, particularly when it comes to launching or re-launching products on the marketplace.

In this episode we discuss:

  • How to lay the foundation for your Amazon business to improve operational efficiency
  • The importance of utilising software and how to calculate it's ROI
  • Launching, or relaunching, products on Amazon using the rebate strategy
  • What he feels is the biggest threat to an Amazon business right now
  • How he recommends building sustainable success on Amazon

#Ranking #Chatbot #Automation #Rebates #Launch #Software 

Jul 10 2020

43mins

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Destaney Wishon

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If I have Amazon Advertising questions, Destaney is who I go to. She is the founder of BetterAMS, who I personally regard as the top Amazon Advertising agency in the space right now. She's truly a thought leader and a recommended follow for anyone looking to level up their PPC game.

In this episode we discuss:

  • What brands should focus on with Amazon Advertising right now
  • Why data is so important and how to use it for your ads
  • What mistakes most people make with their PPC on Amazon
  • How she would create a sustainable brand on Amazon in today's world
  • The importance of moving your customer down the funnel and what ads to use at different stages

#AmazonPPC #Data #CommonMistakes #SustainableSuccess #Funnel

Jul 09 2020

43mins

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Dave Officer

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What does PornHub have in common with Quorn? Dave Officer.

Dave specialises in branding, graphic design & illustration. Taking your ideas and turning them into pure eye candy for your brand.

In this episode we discuss:

  • Creating parody ad campaigns using PornHub and how one huge brand got in touch with him to discuss it
  • How can brand owners best convey their visions to a designer for optimum outcomes
  • Big mistakes brands make with their content and how to fix it
  • Getting 1 million views on a post on LinkedIn - here's the post.
  • What tools he uses to help drill into a brands target customer

#Illustration #GraphicDesign #ContentCreation  #BrandBuilding #BrandVoice

Jul 07 2020

45mins

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James Dihardjo

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James has been building a strong eCommerce knowledge base since his time at Catch.com.au and continues to be leading from the front in the Southern Hemisphere. He is the co-founder of MerchantSpring, an Amazon marketplace solution that supports those listing across multiple channels.

In this episode we discuss:

  • Where he believes many brands fail on Amazon, particularly in Australia
  • What investment strategy you should have on Amazon
  • What skills he'd look for if hiring for an Amazon business today
  • How distraction is the biggest threat to an Amazon brand
  • Which marketplace he thinks has the biggest opportunity right now

#AmazonAustralia #MarketplaceSoftware #EBAY #BrandDevelopment #Omnichannel

Jul 02 2020

38mins

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Ben Timmons

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Ben worked with George at Amazon for just under 2-years before heading over to Kraft Heinz. He set up his first Amazon business during 2016, has just launched a second, and has a third and fourth in the pipeline.

In this episode we discuss:

  • Building out your brands identity and ensuring it's consistency across channels
  • Big takeaways from working at Amazon
  • How to be aggressive with your Amazon strategy
  • The importance of localisation when expanding overseas
  • Starting on Amazon with £900


#Amazonian #Localisation #BrandEquity #BrandVoice #Threats

Jun 30 2020

51mins

Play