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Surefire Local Podcast

Updated 9 days ago

Business
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It’s happened to everyone; you’ll be driving down the road listening to the radio when that genius idea the broadcaster says, flies in one ear and out the other. It’s almost like you didn’t even hear it, but you knew it was awesome. But to your surprise, there’s no rewind button on the radio…Although the Surefire Local Podcast might not cover news in fashion, political issues, or the more noticeable sports events coming up — but what we do cover are topics in local digital marketing that will help increase your online visibility.You need ideas on the best social media networks that will convert leads? We got it. You need some suggestions with which online directories your business needs to be present on? We got it. How about just ANY information that’s entertaining and worth listening to? Oh, you bet your bottom dollar we got that. PS. There’s a rewind button on all of our episodes.

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It’s happened to everyone; you’ll be driving down the road listening to the radio when that genius idea the broadcaster says, flies in one ear and out the other. It’s almost like you didn’t even hear it, but you knew it was awesome. But to your surprise, there’s no rewind button on the radio…Although the Surefire Local Podcast might not cover news in fashion, political issues, or the more noticeable sports events coming up — but what we do cover are topics in local digital marketing that will help increase your online visibility.You need ideas on the best social media networks that will convert leads? We got it. You need some suggestions with which online directories your business needs to be present on? We got it. How about just ANY information that’s entertaining and worth listening to? Oh, you bet your bottom dollar we got that. PS. There’s a rewind button on all of our episodes.

Cover image of Surefire Local Podcast

Surefire Local Podcast

Latest release on Oct 23, 2019

Read more

It’s happened to everyone; you’ll be driving down the road listening to the radio when that genius idea the broadcaster says, flies in one ear and out the other. It’s almost like you didn’t even hear it, but you knew it was awesome. But to your surprise, there’s no rewind button on the radio…Although the Surefire Local Podcast might not cover news in fashion, political issues, or the more noticeable sports events coming up — but what we do cover are topics in local digital marketing that will help increase your online visibility.You need ideas on the best social media networks that will convert leads? We got it. You need some suggestions with which online directories your business needs to be present on? We got it. How about just ANY information that’s entertaining and worth listening to? Oh, you bet your bottom dollar we got that. PS. There’s a rewind button on all of our episodes.

Rank #1: Google Local Service Ads: Everything You Need To Know To Dominate Local Search

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Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away.

Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions.

This webinar is FREE and you'll learn:

- What Local Service Ads are & why they matter for you
- The process of applying to Local Services Ads
- Real world client results from 300+ Local Service Ad accounts launched this year
- How to manage leads in the dashboard
- What to do to dispute any "bad leads"

May 10 2019

35mins

Play

Rank #2: Digital Marketing Essentials Boot Camp For Contractors

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You know that digital marketing is a huge part of winning the business of local homeowners. However, with all of the options out there, do you know what to focus on and what to ignore?

This 3-part contractor training (over the course of 90 minutes) covers the latest insights and tips to help make sure you have a focused digital strategy that is packed full of best practices to getting found online today.

May 15 2019

1hr 33mins

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Rank #3: Interview Thomas Basch, National Account Executive at HOVER

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In This Episode...

Host: David Reed, VP of Sales at Surefire Local
Guest: Thomas Basch, National Account Executive at HOVER

Having previously worked in almost every capacity in the roofing industry, Thomas is in an excellent position to offer insight into how contractors can save time and money on projects and close more business. His favorite trick? Bringing new technology to an age-old industry.

Thomas is proof that forward-thinking often trumps formal sales training in an age of fast-paced change. As new generations of contractors enter the home improvement industry, it becomes everyone’s responsibility to learn not just to ride the wave of disruption, but to leverage it. Learn to ask not just what game-changing technologies are out there, but how you can use them—to broaden your reach, to drive more leads, to stay top-of-mind, to increase your close rates, to be a real mover and shaker in your local market.

Thanks for listening to the Surefire Local podcast!
Here at Surefire, we’ve had the unique opportunity to talk with hundreds of successful business owners in the home services space, not to mention work closely with inspiring thought leaders in digital marketing and tech. This podcast is one of the ways we’re giving back to that amazing community.

Jun 04 2019

37mins

Play

Rank #4: 7 Surefire Tips For Marketing Your Local Business On Google

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Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.

Some of the things we’ll cover are:

- How to use your Google My Business listing to its maximum potential
- How Google views your website and what you can do to get Google to recognize your entire service area
- How to expand your reach exponentially and get found at the top of Google by quality prospects

Aug 22 2019

40mins

Play

Rank #5: 5 Key Digital Marketing Strategies To Maximize Your Marketing Dollars

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Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.

Some of the things we’ll cover are:

- Understanding the journey your customers take from discovering to contacting your business

- Common local marketing challenges and how to overcome them

- The importance of leveraging technology to enhance your digital marketing efforts

- 5 key digital marketing principles to keep in mind

Aug 14 2019

46mins

Play

Rank #6: Thought Leader Interview with Danny Kerr of Breakthrough Academy

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In This Episode...
Host: David Reed, VP of Sales at Surefire Local
Guest: Danny Kerr, Managing Partner at Breakthrough Academy Inc.

How does one go about professionalizing companies in an industry that’s traditionally—and still largely—unprofessional?

Listen in on our host and special guest as they go deep into three areas that pose a big challenge to remodelers, both fledgling and decades-old: hiring, business planning and KPIs. Danny, whose personal success story is one for the books, talks about the value of constant problem-solving, of attracting the right kind of people to the right positions, and of balancing “getting shit done” and “thinking through shit.”

If you’re one of the many business owners struggling with the shift from working IN your company to working ON it, this is one episode you don’t want to miss.

“[Go] from being a boss who’s telling people what to do all the time to being a coach who helps someone meet their goals.” —Danny Kerr

Apr 01 2019

51mins

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Rank #7: Optimize Your Lead Conversion Process For 5 Sales You Could Be Missing Final

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The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year!

So, What’s the Solution?

Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You'll learn:

- The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line
- How you can immediately increase sales without generating more leads or increasing closing ratios
- How to separate your company from ALL your competitors (this is key)
- Specific strategies to turn your unsold leads into profitable business (huge)
- Simple processes to easily create "lifetime" customers (repeat business)

Apr 05 2019

1hr 11mins

Play

Rank #8: Home Contractor's Online Reviews Workshop

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New data shows that 91% of people trust online reviews as much as a personal referral. And, one of the first things homeowners do when looking for a local home contracting business, is to search online and read their reviews. This online workshop will help you tackle the biggest challenges, myths, and opportunities home improvement contractors face as it relates to their online reputation and presence.

Some of the things covered in the workshop are:

- A simple plan for managing online reviews
- Best practices for responding to negative and positive reviews
- Tips and tools to increase your number of online reviews
- Which review sites and channels to prioritize
- Using online reviews in your online and offline marketing to close more business

Feb 13 2019

1hr 2mins

Play

Rank #9: Google Ads Summer Workshop

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Learn How to Get Started and Dominate Local Search Results with Google Ads.

Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.

Some of the things you'll learn are:

- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns

Jun 26 2019

59mins

Play

Rank #10: Text Message Marketing 101 For Home Contractors

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SMS texting has become the most popular method of communicating with prospects and customers.

Did you know that over 96% of text messages are read within 3 minutes? Compare this with the fact that only 14% of people listen to their voicemails and less than 20% open emails that are not work-related, it's no wonder that text message marketing is on the rise.

In this webinar, dive into the basics of SMS marketing and how it can apply to your business and your unique marketing campaigns.

In the webinar, you'll learn:

- Why your prospects and customers aren't reading emails or listening to voicemails...and why they will pay attention to your text messages
- Understanding the basics of SMS messaging, including objective, offer types, etc.
- How you can measure the success of your SMS marketing campaigns
- What trends we see growing in home contractor industry in the next year

Speakers:
Mark Highbaugh Sr. - CEO and Chief Strategist at Marlimar Mobile Strategies
Mark G. Richardson - Author, Speaker, Business Consultant in the Home Services Industry

Feb 27 2019

54mins

Play

Rank #11: Google Masterclass For Home Services Businesses

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The Google Masterclass Series is a free online workshop with 4 sessions to help you market your business on Google and get found by homeowners in your local area who are searching for your services.

The Google Masterclass will help you:

- Incorporate the important search signals that Google looks for on your website
- Leverage your Google My Business listing to appear on Google Maps in all of your service areas
- Learn the exciting new Google Ads features that will help you get more qualified leads
- Think about the best technologies that home contractors are using for their online marketing

Mar 27 2019

2hr 4mins

Play

Rank #12: I'm Already Busy...So Why Do I Need Marketing?

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From our conversations with contractors across the country, we know this season has been busier than most, especially considering the increase in weather-related events and the strong economy.

When times are busy, that's when you want to turn to technology as a way to alleviate stress and overwhelm. In this episode, Shashi Bellamkonda (Surefire Local's Chief Marketing Officer) breaks down why local businesses should consider a marketing software to help them manage the operations of their business, from leads to online visibility. And in doing so, have the ability to see and strengthen all your digital efforts because you'll be working with a single place of truth.

Jul 03 2019

5mins

Play

Rank #13: Google My Business Workshop For CE Dealers

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In this online training, explore how the top HVAC contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps.

You'll get hands-on training with the latest Google My Business features:  

- Control what information people see when they search for your business online
- Read & respond to reviews and share photos that represent your quality work
- View insights on how customers find your business online - from search keywords to devices used
- Publish relevant content using Posts & message in real-time with people who are searching for your business on Google

Apr 11 2019

31mins

Play

Rank #14: Building A Successful Social Media Strategy For Home Services Contractors

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Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You'll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.

In this workshop, you'll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you'll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.

Some of the things you'll learn are:

- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
- The Do's and Don'ts of interacting with your community on social media
- Expert tips for going from likes to leads

Jul 03 2019

45mins

Play

Rank #15: Guide To Voice Search & Digital Assistants

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According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question… how confident are you that your business is ready for the voice search era?

Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We’ll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.

Some of the things we’ll cover are:

- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses

Aug 28 2019

52mins

Play

Rank #16: Thought Leader Interview with Tony Hoty of Tony Hoty Training & Consulting

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Thanks for listening to the Surefire Local podcast! Here at Surefire, we’ve had the unique opportunity to talk with hundreds of successful business owners in the home services space, not to mention work closely with inspiring thought leaders in digital marketing and tech. This podcast is one of the ways we’re giving back to that amazing community.

In This Episode...
Host: David Reed, VP of Sales at Surefire Local
Guest: Tony Hoty, Owner of Tony Hoty Training & Consulting

Tony offers an insider’s perspective on one of the most challenging segments of the remodeling business: lead generation through door-to-door canvassing and road shows. At Surefire, we often talk about how crucial it is for a brand to have a robust web presence and wide digital footprint, but what of face-to-face contact? Is there room for it in a modern-day marketing strategy? Tony’s answer is a resounding yes.

Tune in as he talks us through what he calls the “five pillars” of the remodeling industry, common lead boosters and lead busters, how to use the law of reciprocity to influence clients, and more. There’s something here for everybody!

“If you want more leads, give more leadership.” —Tony Hoty

Apr 19 2019

48mins

Play

Rank #17: Facebook & Instagram Ads Workshop For Home Services Contractors

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Learn 4 steps to create the ultimate lead generating Facebook and Instagram Ads Strategy for home services contractors.

In this online workshop recording, learn how to get started, define your audiences, how to create a compelling ad, and how to ensure your business stays top of mind and gets seen online.

You'll learn:

Objective #1: Get in front of homeowners who are already on Facebook & Instagram and having conversations about your services

Objective #2: Understand the different Facebook Ad and Instagram Ad types available and when to use which

Objective #3: Building & defining your target audience to keep costs down with social advertising

Objective #4: Designing your ad: what visuals to use, what words to use, and how to create a strong call to action

Objective #5: Learn how the Facebook Pixel works and how to use it to increase your ad results

Mar 13 2019

40mins

Play

Rank #18: New Ways To Prove ROI From Your Digital Marketing

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In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.

In this webinar training, we cover the following:

- How to maximize results from your existing marketing budget
- Key metrics and reports every business should have
- How to identify your top-performing programs & predict revenue from future activities

May 31 2019

41mins

Play

Rank #19: Predictable Revenue 5 Steps To Getting Off Of The Revenue Rollercoaster

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Roller coasters can be fun and exciting…but they’re not so fun when they’re used to describe your business revenue. This webinar is for you if you've ever experienced the following:

- You hurry up and bid a bunch of jobs to “Get some work,” but then you have to shift over to project manager mode to “Do the work”

- But you have to keep your crews busy, so you find some work
to bid and because you feel the pressure….you go LOWER ON THE BID THAN YOU’D LIKE to and get the job

- Since there’s no pipeline of High Margin jobs, you don’t take any risks to grow the business because you need a ton of working capital in the bank.

During this contractor training, you will learn:

- Why is not having predictability a problem?
- What the root causes of UN-Predictability are
- The 5 steps to get your business to predictability

Feb 20 2019

51mins

Play

Rank #20: The Future Of Home Contractor Websites: How To Convert More Local Homeowners In 2019

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Watch this online workshop to learn how you can use your website to more effectively engage online visitors and convert the right leads.

Your website and it's search-ability can either make or break a sale. Today, homeowners are most often searching for a nearby home contracting business on their mobile phone or asking their smart speaker device. To help ensure your website appears in these searches across all devices, your website needs to have the correct "signals" built in that Google and other search engines can detect.

Some of the things covered in this workshop are:

- Best practices for building a website that ranks high in local online search
- Mobile vs Desktop and how to optimize for each
- Why WordPress is one of the best platforms for your website
- Why it's absolutely necessary to OWN your website, not rent it
- And much more!

Feb 06 2019

41mins

Play

Ultimate Guide To Marketing Your Local Business On Google

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Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.

Some of the things you'll learn are how to:

- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects

Oct 23 2019

47mins

Play

Google Ads Workshop: Increase Your Business’s Google Visibility in Local Search

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Discover proven techniques and tips to expand your business’s local reach exponentially with Google Ads. In this online workshop, you will walk through the top techniques that the most successful local businesses use to get found on Google’s network of tools (Google Search, Gmail, YouTube, Remarketing, etc.) and the many benefits Google Ads can have as you grow your business and reach more local customers in your service area.

Some of the things you'll learn from the Google Ads Workshop are:
-Generate quality leads by targeting the right local clientele in your area
-Tailor your Google Ads to an ever-evolving search experience
-Do’s & don’ts for running a successful local Google Ads campaign

Oct 16 2019

37mins

Play

How To Get More Online Reviews (and Deal With Bad Ones)

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A staggering 97% of customers read online reviews before they buy, and nearly 1 in 2 customers trust only businesses with a 4-star rating or higher. As social proof has become more and more important, it’s time to get your reviews strategy in tip-top shape.

Tune in to hear Kelsey Coleman, Director of Communications and Public Affairs at BBB share a guide on how to get more online reviews and deal with the bad ones.

Some of the things you’ll learn on the webinar are:

- Using lifetime customers and positive reviews to drive new customer growth
- How to get more positive reviews for your business
- Tips to handle and resolve negative reviews and customer frustrations
- Do's & Don'ts for managing your online reputation and how to avoid common mistakes

Oct 09 2019

25mins

Play

Digital Marketing Workshop: Increase Your Local Search Visibility To Reach More Local Customers

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Whether you’re a small business serving a single location or a larger business that spans multiple states, increasing your online presence in the local markets you serve is an essential way to generate qualified leads and bring in new customers. During this 30 minute webinar, we share the latest trends and insights into how you can magnify your business’s digital presence to reach a more local clientele and win lifetime customers through digital marketing.

Oct 02 2019

40mins

Play

The Ultimate Guide To Digital Marketing & How To Magnify Your Digital Presence

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With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:

- The best tools and methods that apply specifically to local marketing
- How you can boost your business’s local visibility on Google and other major search engines
- How to measure your success and stop wasting money on underperforming campaigns

By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.

Sep 25 2019

33mins

Play

Guide To Local Marketing: 5 Surefire Ways To Stand Out Final

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Successful local marketing has always been predicated on how local customers find you. With search becoming increasingly mobile, voice-assisted and hyperlocal, the search journey has shifted from browsing to asking. Therefore, your goal as a business is to show up and answer questions everywhere your customers are looking.

Listen to this on-demand video of our 5 surefire ways to stand out online.

Sep 11 2019

51mins

Play

Ultimate Google My Business Workshop

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Explore how local businesses are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. You'll get hands-on training with all of the latest Google My Business features, including how you can:

-Control what information people see when they search for your business online
-Read & respond to reviews and share photos that represent your quality work
-View insights on how customers find your business online - from search keywords to devices used
-Publish relevant content using Posts & engage in real-time with people who are searching for your business on Google

Sep 05 2019

33mins

Play

Guide To Voice Search & Digital Assistants

Podcast cover
Read more
According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question… how confident are you that your business is ready for the voice search era?

Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We’ll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.

Some of the things we’ll cover are:

- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses

Aug 28 2019

52mins

Play

7 Surefire Tips For Marketing Your Local Business On Google

Podcast cover
Read more
Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.

Some of the things we’ll cover are:

- How to use your Google My Business listing to its maximum potential
- How Google views your website and what you can do to get Google to recognize your entire service area
- How to expand your reach exponentially and get found at the top of Google by quality prospects

Aug 22 2019

40mins

Play

5 Key Digital Marketing Strategies To Maximize Your Marketing Dollars

Podcast cover
Read more
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.

Some of the things we’ll cover are:

- Understanding the journey your customers take from discovering to contacting your business

- Common local marketing challenges and how to overcome them

- The importance of leveraging technology to enhance your digital marketing efforts

- 5 key digital marketing principles to keep in mind

Aug 14 2019

46mins

Play

Ultimate Google Local Service Ads Summer 2019 Workshop

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Have you noticed Google is changing local search and giving a big advantage to local businesses? They've done so with the introduction of Google Local Services. Local Services ads help your business connect with people who search on Google for the services you offer. These new ads appear at the very top of Google on desktop and mobile, and will only show up for the customers in your area, so you can keep your calendar full with high-quality prospects.

Tune in to hear our Google Ads expert, Meg Robinson, share how your local business can get started with Google Local Service Ads. Meg will walk through everything you need to know about Google's new ad option and how it can be a game changer for your local business.

This free workshop covers:

1) What Google Local Service Ads are & why they matter

2) The process of applying to get started

3) Real-world client results from 400+ Local Service Ad accounts launched this year

4) How to manage your leads

5) What to do to dispute any "bad leads" so you don't have to pay

Aug 07 2019

35mins

Play

Good Reviews & How To Get Them

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When was the last time you made a big purchase without looking at online reviews or asking for a recommendation? Probably not recently, right? The same goes for homeowners looking for a reputable home services business in their local area. A staggering 97% of customers read online reviews before they buy, and nearly 1 in 2 customers trust only businesses with a 4-star rating or higher. With social proof becoming more and more important, it’s time to get your reviews strategy in tip-top shape.

Jul 31 2019

38mins

Play

The Home Contractor's Ultimate Guide To SEO In 2019

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Search Engine Optimization is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.

Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online.

We'll discuss:

The role online search plays in the customer journey
How mobile and local search have changed dramatically over the past year
Key elements your website MUST HAVE to appear in the top of searches locally
How a coordinated approach to digital marketing increases your chances of getting found online by the right people

If you’re not generating the kind of results you'd like from your digital marketing, then this free webcast is for you.

Jul 10 2019

46mins

Play

I'm Already Busy...So Why Do I Need Marketing?

Podcast cover
Read more
From our conversations with contractors across the country, we know this season has been busier than most, especially considering the increase in weather-related events and the strong economy.

When times are busy, that's when you want to turn to technology as a way to alleviate stress and overwhelm. In this episode, Shashi Bellamkonda (Surefire Local's Chief Marketing Officer) breaks down why local businesses should consider a marketing software to help them manage the operations of their business, from leads to online visibility. And in doing so, have the ability to see and strengthen all your digital efforts because you'll be working with a single place of truth.

Jul 03 2019

5mins

Play

Building A Successful Social Media Strategy For Home Services Contractors

Podcast cover
Read more
Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You'll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.

In this workshop, you'll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you'll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.

Some of the things you'll learn are:

- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
- The Do's and Don'ts of interacting with your community on social media
- Expert tips for going from likes to leads

Jul 03 2019

45mins

Play

Google Ads Summer Workshop

Podcast cover
Read more
Learn How to Get Started and Dominate Local Search Results with Google Ads.

Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.

Some of the things you'll learn are:

- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns

Jun 26 2019

59mins

Play

Google My Business Workshop & Summer 2019 Updates

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Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business.

With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search.

During this training, you'll learn how to optimize and leverage your Google My Business listing, including:

- How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps.
- Details on Google's recent updates to service area and how to make sure your listing is set up correctly
- Why you absolutely want to take advantage of the Services List feature in Google My Business
- And more best practices to increase your search visibility on Google

Jun 13 2019

53mins

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How To Market Your Business After A Storm Event Final

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Hurricanes. Tornadoes. Hailstorms. Thunderstorms. To homeowners, these extreme weather events are a source of dread. For those in the home contractor industry, however, they mean more work.

With the potential influx of out-of-town contractors, it can be a challenge for a local company to help homeowners find you first. Each contractor is looking to help people by bringing their services to the table just like you. In this webinar, we've invited an expert from Hailpost to give some insight on how you can set yourself up for success in this sea of contractors.

In this online training, you'll learn:

- The three most impactful times to market after a storm event
- Five considerations to finding new prospective customers
- Why you should add direct mail to your marketing mix
- Other considerations and how to get started

Jun 06 2019

25mins

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Interview Thomas Basch, National Account Executive at HOVER

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In This Episode...

Host: David Reed, VP of Sales at Surefire Local
Guest: Thomas Basch, National Account Executive at HOVER

Having previously worked in almost every capacity in the roofing industry, Thomas is in an excellent position to offer insight into how contractors can save time and money on projects and close more business. His favorite trick? Bringing new technology to an age-old industry.

Thomas is proof that forward-thinking often trumps formal sales training in an age of fast-paced change. As new generations of contractors enter the home improvement industry, it becomes everyone’s responsibility to learn not just to ride the wave of disruption, but to leverage it. Learn to ask not just what game-changing technologies are out there, but how you can use them—to broaden your reach, to drive more leads, to stay top-of-mind, to increase your close rates, to be a real mover and shaker in your local market.

Thanks for listening to the Surefire Local podcast!
Here at Surefire, we’ve had the unique opportunity to talk with hundreds of successful business owners in the home services space, not to mention work closely with inspiring thought leaders in digital marketing and tech. This podcast is one of the ways we’re giving back to that amazing community.

Jun 04 2019

37mins

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New Ways To Prove ROI From Your Digital Marketing

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In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.

In this webinar training, we cover the following:

- How to maximize results from your existing marketing budget
- Key metrics and reports every business should have
- How to identify your top-performing programs & predict revenue from future activities

May 31 2019

41mins

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