Running a design or web agency can be stressful. We explore ways to can improve agency life, grow our businesses, achieve our goals and get back time with our loved ones. 18 hour days should not be the norm.
Running a design or web agency can be stressful. We explore ways to can improve agency life, grow our businesses, achieve our goals and get back time with our loved ones. 18 hour days should not be the norm.
The WP Elevation podcast is the premier WordPress business podcast. We bring you interviews with successful entrepreneurs in the WordPress industry to help you build a successful WordPress business.
Rank #1: Episode #154 - Growing Your Business Within a Saturated Market with Ben Pines.
Watch the video podcast here. What Is Elementor?Elementor is an Israeli company based in Tel Aviv who have grown to be a very successful compant since the release of their page builder. Page builders are visual design tools that have changed the way we build websites within WordPress. Although Word Press is a great CMS it isn’t that great at designing websites and you have to rely on themes to get it to look a certain way. With a visual page builder, you can see it as you design it and it cuts down the workload of a web designer substantially. Before page builders, you needed to create the prototype in Photoshop and transfer it using codes, HTML and CSS. Now you can easily create everything live, not worry about coding and focus more on creating beautiful pages. Troy has been saying for years that a website lives in the browser, not in Photoshop. So if you are designing websites in Photoshop and getting them cut up into HTML and CSS then your days are numbered. There will always be a disconnect and a discrepancy between the image and then building it into the browser. These days everyone has a website and it can require regular updates to content and images. So you need agile flexibility which a page builder gives you. A Bit About BenBen has been in the online marketing industry for over 10 years, specializing in content marketing. He started out in an SEO firm and then started his own marketing business where he created his own websites using WordPress. Even before Elementor had launched the page builder, Ben knew of them because he had been using one of their themes for a website. One day he visited their site to renew his licence and saw that they advertised a marketing position. He applied and now here he is! Listen in at the 8.30min mark to find out where the inspiration came from for the Elementor page builder. The Page Builder MarketVisual Composer was the first page builder released and it exploded from there. There are a lot of other page builders out there now which came out in quick succession such as Beaver builder and Thrive. So what exactly makes Elementor different and gave them the confidence to go ahead with the product? Well, Ben says that it wasn’t a contest of features for them. The vision was to excel in three main areas: Speed: It needed to be fast so that when you drag and drop, you don't need to wait. It would all be instant.Design advantage: The design needed to be highly detailed with attention to design trends. It is important for designers to have all the design elements such as shape dividers, overlays, box shadows and gradients. With bootstrapped companies, you see the same type of design over and over again. They wanted anyone to be able to create beautiful websites.Ease of use: It's important for everyone from newbies to the professional designers to be able to use it. The interface had to be user-friendly and easy to use.How Did They Get Traction in Such a Crowded Marketplace?Ben says that firstly you need a great product but of course, that alone is not enough. You need a big emphasis on marketing. They used a lot of channels and experimented with new audiences and new ways of reaching people until it eventually paid off. It is still a lot of work and it isn't easy. Even if you have the best product you will still have people saying negative things. "Like a comedian, you will have hecklers, so you need a thick skin". What's Been the Most Successful Marketing Channel?Elementor gives a free plugin offering more free features than a lot of the other page builders on the market. Once people realise what an amazing product is it, it is then ok for them to upgrade to the pro versionEmail marketing is also a focus for them. They have a newsletter so that they can advertise their releases, blog posts and newsOutreach and Collaborations are also a vital component of their marketing. Ben says that you need to contact the right people (such as he did with Troy) and find a way to collaborate where both parties benefit.[vum-bigtweet tweet="Outreach and collaborations are important if you want to succeed within a saturated market. Ben Pines from @elemntor on WPE podcast"] How They Capture Email AddressesWhen you download the plugin you can enter your email to subscribe to the newsletter which is mainly about feature updates. Once they have their email addresses, they can also tease the audience with what’s available in the pro version. Troy points out that Elementor doesn't have a lead magnet to get people to subscribe it simply says “Join our 165,000 newsletter subscribers” Their list has grown it organically from people wanting to know about the product. Ben is thinking of doing something to educate people as a lead magnet soon. They have invested a lot of resources into tutorials and so they are thinking of offering a free course as an incentive. How Does Elementor Decide Where to Focus Their Resources?The owner of Elementor recently shared his vision with Ben. These are the elements he says that you need in the company: Firstly, you must have tutorials and documentationCelebrate whenever you can! Every time you get the chance to celebrate something, take it. Whether it be a year in review, Black Friday, Christmas... basically anything! He gives a great analogy here - when you enter a store and you see all the Christmas decorations, although you perhaps hadn’t thought of buying any, seeing them gets you in the spirit. Elementor likes to give their employees a “chance to go wacko”.Outreach and collaboration are also important to them as he mentioned earlier. A recent collaboration was with ColorMag, a magazine theme with over 100,000 users. ColorMag recently updated their theme to work with Elementor widget so they made a video tutorial which benefits both companies. Check it out in the links section below.Managing the TeamWhen he started with Elementor they were a team of five and now there are 20 employees and growing. They all work in the one office which he says is so much better for communication than having a remote team. "Having your support team sit next to developers is so much easier as they can turn around and ask questions whenever a problem arises." In terms of support though, if you want 24/7 support, it is better to outsource some of those employees in a different time zone. [vum-bigtweet tweet="Growing your business within a saturated market. Ben Pines from @elemntor talks to us about elements that lead to their success"] Elementor FeaturesThe template library is one of the best features that Elementor has. They have over 130 templates that are beautiful and responsive. You can also save your own templates and reuse them. Autosave is also being launched next week so that your content is protected. They have also now added a "save draft" feature so that you don't have to publish changes straight away. Elementor is also soon to release the theme builder which will allow you to do full website design. Elementor also differs from some other page builders in that it doesn't use shortcodes. Usually, when you deactivate a page builder, it leaves a lot of shortcode in your content editor which causes problems. However, when you deactivate Elementor all the content remains and the CSS is saved in external files. Gutenberg - a Threat to Page Builders?With the new version of Elementor, they’ve added compatibility with Gutenberg. They have been working closely with the Gutenberg team to iron out any glitches. Ben says that Gutenberg is a great way to work on your content but it's not a professional design tool. It may evolve to that but Elementor has a clear vision to adapt and work with them. He thinks that Gutenberg is actually a great step forward for WordPress. [vum-bigtweet tweet="Is Gutenberg a threat to page builders? Ben Pines from @elemntor on WPE podcast"] Fostering the Community Around ElementorBen says that the community is fostered from gaining feedback and by being in constant communication with their Facebook group which has over 10,000 members. The key is to grow your company from the inside of the community. You can build your business just by answering people’s questions. They have been able to foster a community that is supportive and helpful to each other.
Rank #2: Episode #4 – Shane Pearlman.
In Episode #4 of the WP Elevation podcast, I talk to Shane Pearlman from Modern Tribe, a collective of WordPress freelancers working with some of the biggest brands on the planet and the makers of the awesome Events Calendar Pro plugin, among others. Oh yeah, and we’re giving away a copy of the Events Calendar Pro plugin, so watch the interview for how to enter (and you'll learn heaps of cool stuff from Shane about freelancing).The post Episode #4 – Shane Pearlman appeared first on WP Elevation.
This is clarity for your digital business. Matt Report episodes help you better understand WordPress and it's ecosystem. We'll talk to developers, designers, consultants and other business owners to learn from their success -- and mistakes. If you're looking for new strategies or tips for your WordPress powered business -- this is the place for you.
Rank #1: Pricing WordPress projects.
The art of pricing your WordPress freelance projects is forever in motion. I guess that’s why it’s an art, you spend months crafting a new pitch or approach, and when seasons change, you start from a new blank canvas. Continuously unearthing new ways to position yourself and your projects to the right set of customers. (more…)
Rank #2: Finding opportunity while WordPress is changing.
Matt Medeiros continues Season 8 with the third roundtable episode talking to Naomi Bush, Brad Williams, and Rebecca Gill. Matt discusses a recent podcast with Matt Mullenweg and Kara Swisher where he says that he is staying with WordPress for the rest of his life. WordPress powers 31% of the Internet and this panel discusses how there are still so many options for people needing consulting advice and support in the WordPress space. (more…)
Helping digital agency owners transform their business mindset so they can increase prices, work less, and grow profits.A weekly podcast where host Brent Weaver chats with today's most successful entrepreneurs running digital agency businesses in the web design, web development, and digital marketing industry. Brent also chats with high-profile entrepreneurs and other smart people that can help listeners grow their digital agency.Each interview deep dives into the emotional details of going on the entrepreneur's journey toward success. Each guest shares behind the scene moments of lessons learned and lives changed.All episodes comes guaranteed with a gold nugget insight, book recommendation, resource link and productivity hack.
Rank #1: 86: The Ideal Agency Business Model with Dan Martell.
Dan Martell made his first million by the age of 27. He has successfully exited three companies, and is a former advisor to billion-dollar SaaS companies. He’s also an investor in over 40 startups and runs the biggest YouTube channel for Saas entrepreneurs in the world. He built his own agency to $3.5 million starting at age 24.
Rank #2: 60: Trimming your business and raising your prices with Gretchen Cawthon and Trina Fisher.
Trina Fisher and Gretchen Cawthon are the leadership team from Left Right Labs. They help health and nutrition coaches make more money, grow their following, and get their time back. In one year, Gretchen and Trina fired half of their clients, tripled their prices and 20xed recurring revenue. Here’s their story.
The show dedicated to all things WordPress
Rank #1: WPWeekly Episode 355 – Food Poisoning Is No Joke.
In this episode, John James Jacoby and I discuss Joost de Valk’s decision to step down as WordPress’ Marketing Lead. I shared my recent encounter with food poisoning and some of the lifestyle changes I’m making to improve my health. We also talk about a new experimental plugin by Automattic that aims to provide full site editing and FreeCodeCamp’s decision to migrate away from Medium to Ghost. Stories Discussed: Joost de Valk Steps Down as WordPress Marketing Lead FreeCodeCamp Moves Off of Medium after being Pressured to Put Articles Behind Paywalls Automattic is Testing an Experimental Full Site Editing Plugin WPWeekly Meta: Next Episode: Wednesday, June 12th 3:00 P.M. Eastern Subscribe to WordPress Weekly via Itunes Subscribe to WordPress Weekly via RSS Subscribe to WordPress Weekly via Stitcher Radio Subscribe to WordPress Weekly via Google Play Listen To Episode #355:
Rank #2: WPWeekly Episode 352 – Capital P Dangit and My Future Plans.
*Update* The previous mp3 attached to this post inadvertently ended around the 31 minute mark. I’ve reuploaded the episode and … Continue reading WPWeekly Episode 352 – Capital P Dangit and My Future Plans →
Create Your Perfect Website
Rank #1: 198 – Create the Perfect Page with MotoPress.
In today’s episode, I interview the founder of MotoPress; a premium WordPress plugin, that allows you to create the perfect layout for a WordPress page. View on YourWebsiteEngineer.com
Rank #2: 203 – The Showdown: WordPress vs. Wix.
In today’s battle, we compare WordPress with Wix to see which one is easier to create a great looking website. Surprisingly, Wix has some really nice features that I explain in the show. View on YourWebsiteEngineer.com
Weekly interviews with successful digital agency owners
Rank #1: 45: Sara Bacon on How to Fix the RFP Process.
Responding to RFPs can suck the life out of any agency. You’re the expert, but the potential client is telling you what needs to be done and for how much, before you’ve even had a chance to really understand the scope. And because you aren’t getting paid for this work, you have to try to... The post Agency Advantage 45: Sara Bacon on How to Fix the RFP Process appeared first on Hubstaff Time Tracking Software.
Rank #2: 24: Johnathan Dane on Building a $1M Agency in Less Than 1 Year.
Johnathan Dane [Twitter] has only been in the PPC world for five years, but in that time, he has built two different multi-million dollar agencies. In fact, his current agency, KlientBoost, hit $100k in monthly recurring revenue (MRR) in their first year of doing business. They have so much demand for their services that they... The post Agency Advantage 24: Johnathan Dane on Building a $1M Agency in Less Than 1 Year appeared first on Hubstaff Time Tracking Software.
Working Without Pants is the podcast for agency owners and consultants who are wanting to win more clients and better clients for their business.Each week, Jake Jorgovan brings you interviews with industry leaders and experts on how to win more clients for your agency or consulting practice.Past guests have included Brennan Dunn, Brent Weaver, Kai Davis, Philip Morgan, Brian Casel, Blair Enns, and many more. Learn more at https://jake-jorgovan.com/podcast
Rank #1: 145: Million Dollar Consulting with Alan Weiss.
In this week’s episode, join me in hearing tons of advice from Alan Weiss, author of a phenomenal book called “Million Dollar Consulting,” or as I like to call it, The “Bible” of Consulting, which is one of numerous books and articles he’s written. Alan is also the owner of Summit Consulting Group that provides management consulting services to clients across the globe. During Alan’s professional journey, he quickly learned he could charge for the value of his consulting services, to which he’s pioneered value-based fees. Alan is also all about simplifying everything to place more speed on doing business and getting results. Overcomplicating processes won’t grow your business. Alan hones in on his core values of focusing on what’s important and why you should “carve away everything that doesn’t look like a career.” The “Million Dollar Consulting” book is at the heart of everything I learned to start my businesses- my mindset, the tactics, the concepts behind charging for value, and more. Listen here to get more insight and tons of value out of this. And don’t forget to check out Alan Weiss.com, where you can find his blog and free articles, videos, audios, and locations for his next attendance.
Rank #2: 053: Blair Enns on how to win without pitching.
I am honored to have Blair Enns of WinWithoutPitching.com with me on today's episode. Blair has been a long time influence of mine back since I read his Win Without Pitching Manifesto several years ago. In this episode, Blair talks about some of the biggest mistakes that agencies make when selling their services and how to remedy those mistakes. He also shares more information about his own entrepreneurial journey and how he got to where he is today.
Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
Rank #1: Episode 62: Keep It Simple, with Joe Calloway..
Joe Calloway has been speaking to business audiences for about 30 years. He’s written seven books, including the just released “Keep It Simple.” He has served as the first Executive In Residence for Belmont University's Center For Entrepreneurship, and he invests in and advises start-up companies, including Gilson Boards, a snowboard manufacturing company. Joe is an active investor in a real estate development group with current projects in Louisville, Nashville, and Chattanooga. He lives in Nashville with his wife, Annette, and our daughters, Jessica, and Cate. What you’ll learn about in this episode: Why Joe wrote “Keep It Simple” and how it’s different from his other books What all effective leaders have in common What your vision/mission statement should sound like Why you need to follow Warren Buffett's advice and say no to almost everything The Gold Standard: doing what you say you will do, the way you said you will do it, when you said you would do it Why you have to set the example inside your business Why you can’t get stuck doing what used to work Being better tomorrow than you are today Why you need to be so good at the basics that you are cutting edge Why you need to work on the relationships with everyone you work with Being your authentic self and believing in yourself Why -- whatever happens -- that’s normal Improving upon your strengths Why your success is dictated by your culture Why you need to get clear on the three things you need to get right Ways to Contact Joe Calloway: Website: joecalloway.com New book: "Keep It Simple: Unclutter Your Mind to Uncomplicate Your Life" All books: joecalloway.com/books We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Rank #2: Episode 53: Content is Much More than Content Marketing, with Greg Verdino..
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to get ahead of trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing business challenges. Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving 21st century companies. Greg is also managing partner and chief strategist at VERDINO & CO, the consultancy he started with his wife to help companies create the content-driven digital experiences their customers demand. Before VERDINO & CO, he was Executive Vice President at social business firm Dachis Group, where he worked with clients including BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others to formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa. He lives on Long Island with his wife, tween daughter, baby boy, and the world’s most disobedient cat. What you’ll learn about in this episode: What has changed since the beginning days of when agencies began to do social Why content needs to expand past “content marketing” and must be infused into every single interaction inside and outside your organization How to help clients understand the value of content The importance of analytics and content metrics that Greg uses with clients Why Greg and his wife decided to go it on their own instead of taking positions inside other agencies How Greg differentiates his agency from other agencies How Greg has been able to recognize trends that matter and ignore the ones that fade Tips and tricks for getting everything done that you want as an agency owner The shift from pipeline business to platform businesses Why it’s so important for agency leaders to stay on top of trends Why small agencies are often the best at adapting to change The rules that agency owners should never break Ways to Contact Greg Verdino: Twitter: @gregverdino LinkedIn: www.linkedin.com/in/gregverdino Facebook: www.facebook.com/gregverdino Personal website: www.gregverdino.com Agency website: www.verdino.co We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Grow Your Agency
Rank #1: 006 Our Story Part 1 – Chris & Andrew of Murmur Creative.
In this episode of The Creative Agency Podcast we turn the mic on ourselves and explore how our own creative agency has achieved success. Chris interviews his younger brother, Andrew Bolton, owner of Murmur Creative, a 10-person creative agency that has grown quickly over the last few years. Andrew describes how he came up with the name Murmur Creative, discusses the major turning points for the business, reveals how fear-of-public-speaking influenced a major business decision, and how Chris took the big leap and joined the Murmur team, and more. Andrew & Chris also set the lofty goal of bringing in 1 million in gross revenue for 2016. Stay tuned to see if they make it! If you have any comments or questions about the show. Let us know in the comments below! The post 006 Our Story Part 1 – Chris & Andrew of Murmur Creative appeared first on The Creative Agency Podcast.
Rank #2: 032 New Agency Models – Will Burns of Ideasicle.
Forbes contributor and agency veteran Will Burns joins us to talk about how agencies are changing and whether the “Agency of Record” model still exists. Will discusses his experience working at big agencies like Weiden & Kennedy, Arnold, and Mullen. He also talks about the agency he founded: Ideasicle. Ideasicle is a unique agency that sources experts for idea generation. Because they focus on ideas and not execution, Ideasicle is free from biases that most agencies are subject to. Will wrote an article for Forbes called: “The Advertising ‘Agency Of Record’ Model Isn’t Dead, It’s Just Being Reinvented.” Will shares his thoughts behind the article and provides a vision for what agencies of the future might look like. These articles by Will Burns were also mentioned in the show: “Find Your Agency’s Obsession” “Lose Early. It’s Cheaper.” Sponsorship This episode is sponsored by GatherContent–an awesome program for managing the content process on web projects. We love this tool. You can try it free here! https://gathercontent.com/cap The post 032 New Agency Models – Will Burns of Ideasicle appeared first on The Creative Agency Podcast.
Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.
Rank #1: 3 Elements of a Proven Agency Sales Process.
Is your agency using the Foot in the Door strategy? Are you keeping all the clients you want to? Learn the three core parts of a proven sales process that is working to renew client contracts and improve recurring revenue. In this episode, we’ll cover: The 3 core parts to every agency sales process. How to create a successful renewal process. How to get out of your agency so it can be a successful agency. Today my guests are Rob Murray and Paul Demarco, cofounders of Intrigue Media, a full-service digital agency servicing B2C clients. In the 11 years they have been working together, they’ve grown their agency from a $50 project fee to $3 million in revenue this year. They credit their growth to a proven sales process and to always sticking with the process. 3 Core Parts of a Proven Sales Process 1- The Sales Process Itself The key to this part is how you interact with people, i.e. your client or customer. There are two main philosophies to consider: Two ears, one mouth, use accordingly. Listening to your clients, let them do the majority of the talking. Ask lots of questions, your client wants to be understood. Avoid writing a prescription without a diagnosis; that is malpractice. You cannot properly pitch them a successful idea without understanding them. Be mindful and open to needing help. Your sales is what drives agency growth. Rob and Paul realized early on that they couldn’t afford not to get help. If you are in the same boat, then check out my Agency Sales Makeover. 2- Financial Commitment for Proposals Traditionally, Intrigue’s proposals or plans had been provided up front for free, or virtually free. However, this is where you want to implement the Foot in the Door strategy, and create a fee-based proposal that is clearly outlined. This is the first step in the direction of a long-lasting client relationship. Proposals require work, outlining this work with your fee is totally acceptable. Intrigue's Marketing Action Plan (MAP) includes the research and education necessary to understand what needs to be done, when it needs to be done, how it will be done and creating a plan around that. Thinking the proposal “seals the deal” is looking at it the wrong way. Charging a low, set fee will: Help you win the deal faster. Make the deal less risky. Provide you incentive and enjoyment through the process. Help make it an easier decision for the client to trust you. Can be a qualifier on your merit. Using the Foot in the Door strategy will also help define the type of clients you want to be working with. If the partnership doesn’t feel right, you can walk away with little loss, rather than taking on a large retainer and becoming stuck. 3- Provide a Plan that Defines Expectations You need to develop a crystal clear plan that defines crystal clear expectations. Something like: "This is exactly what we are promising you." "This is exactly how we will go do it." This plan needs to be shared with your CLIENT as well as your TEAM so that it can be properly executed. With this thinking, you need to make sure that the team you intend on doing the work is the team you are having scope the work up front. This can prove to be a huge win. Creating a Successful Renewal Process Keeping your clients satisfied can be achieved with making sure they are delighted on a regular basis. They implemented “delightful client moments,” where they get to know their clients better. It’s those soft touches that make the business relationship more personal. Taking a binary look at satisfaction creates a more black & white answer: If they don’t renew they aren’t satisfied. If they do renew they are satisfied. Everyone can say your stuff is great, but if they pay you for it, then you know it is great. Using the Foot in the Door method is a stepping stone towards a 1-year retainer. A month or two before the retainer is up, bring the client back in for a renewal. This is when you go for the longer term because you have built up a relationship of trust. How to Get Out of Your Agency So It Can Be a Successful Agency Consider a successful business being a business that can run without you. Leave the details to the team who specialize in the details. Success is all about: The focus you provide for the team. The focus you put on the team. Bring consistency in what they do everyday: Create structure inside the organization. Put your priorities in focus. Get those priorities accomplished. Do updates frequently so everyone is in the know. Providing clarity and context to team members ensures that everyone knows what is going on and can roll in the same direction... sticking to the process and growing your client base. Need Guidance and Support to Grow Your Agency 3X Faster? Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier? Then you’re in luck! I created an innovative mentorship called Agency University. Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Click here to see if it’s the right fit for you.
Rank #2: How One Agency Doubled Their Business in 4 Months.
If you’re trying to grow a agency, you know you’re going to need a foot in a door strategy to get […] The post How One Agency Doubled Their Business in 4 Months appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
Better Clients. More Money. A Happier Life.
Rank #1: Episode 33: Kai Davis on How to Build an Audience as a Freelancer, and Why You Should Start Today.
Our guest will be one of the speakers at our Norfolk, VA for the Business of Freelancing Conference this September. Kai Davis is an expert in building up an audience from scratch; building up your authority and targeting the clients you want to work with. If you’re looking to build an audience on your own you will love this episode. In this episode, Kai explains the answer to the most important question any businessman asks himself. Who is my audience? And how are they related to an average freelancer like me? Does a personal touch or your own brand visibility play a major role in getting the right audience? Kai and I discuss building trust and value for the products and services you will be offering without sounding like a salesman. He mentions a lot of helpful tips on how to convert current contacts into income-generating leads naturally by delivering not just the job but also how to deliver great value as well for the customer’s business and in the end getting new referrals that would lead to other referrals. We also talk about the degree of expertise needed vs. being exposed for being lacking in some areas. Understanding who you are and the solution you can offer to your client’s need, is an important point that needed looking into. Kai also touches on the value of self-marketing and how you can convert it into a revenue generating activity. He explains the intricacies of the Tripwire concept, SEO and digital marketing, were interesting talking points that will educate your audience into signing up for your services. If you would like to learn more about Kai and his expertise around audience building, head over to DoubleYourAudience.com or reach out to Kai on Twitter @KaiSDavis. As a special gift for Business of Freelancing listeners, Kai has put together a special checklist and video Q&A all around audience building and the steps you can take to get started today, head over to doubleyouraudience.com/dyf. If you like today’s podcast, I would really appreciate you taking just a minute to leave a review for the show in iTunes. The show continues to climb in the iTunes rankings, in big part to all of you who have taken the time to leave a review and rating. Thank you so much.
Rank #2: Episode 26: John Sonmez on Marketing Yourself as a Developer.
Welcome to another episode of the Business of Freelancing Podcast. First I'd like to recognize a few recent 5-star reviews for the show. Much thanks goes to: sporkitover, rickwolf, justin_mw, jeff at ecoommercewarriors, ourumov7, kellyIriye for their reviews in iTunes. Keep those reviews coming. It's a great way for me to know that the show is resonating with you and bringing you the resources that you're looking for. The Business of Freelancing Conference tickets will be on sale soon. The show will be September 16-18 in Norfolk, VA. Sign up to get notified when tickets go on sale. I am really excited and honored when I look at the speaker lineup. We have the best from several industries to come share their knowledge with you at the conference. Today I have John Sonmez on the show with me. John describes himself as a "Life coach for software developers". Starting a few years ago he built more than 7 days of course work on Pluralsight, which allowed him to quit his day job and ramp up his educational portfolio. John also quickly realized there was nobody focusing specifically on lifestyle coaching for software developers, and decided to focus his efforts entirely on that. John and I talk about the power of creating content that comes directly from the questions that customers ask of you. Talking to a broader audience is so much more powerful than directly speaking to an individual. Marketing is the conversion of those conversations into an evergreen piece that "build the bricks" in your content machine. To brige the gap between creating content and converting those fans into customers or referrals to other customers John says his go to is his email list. And the best way to build a high quality email list is through email courses. John says that his most valuable business asset is his email list, because of how often you can have a conversation with those members of your audience. Lastly, to leave you with actionable takeaways from the show John has a challenge. In the comments below for this episode, let us know what action you took to create and update your blog. John will be monitoring the comments here and will pick one of the comments and send you a signed copy of Soft Skills: The Software Developer’s Life Manual. Also, go to DevCareerBoost.com and use coupon code "DYF" to get $100 off our course on how to market yourself as a developer and move your career to a whole new level. You can find out more about John over on his blog at SimpleProgrammer.com, or on Twitter @jsonmez. John also runs two podcasts: Entreprogrammers which is a recording of his weekly mastermind group. And Get Up and Code talks more to the personal side of being a programmer and entrepreneur.
Learn how to win clients and build the freelance business of your dreams. Matt Inglot, agency owner and freelance coach, interviews top freelancers and agency owners on EXACTLY how they run their service business. Learn how top freelancers win clients, charge higher rates, and build a freedom-based lifestyle through their business. Guests have included Alan Weiss, Michael Port, Brennan Dunn, Jason Swenk, Noah Fleming, Jonathan Stark, and many more.Tune in for a new episode every Monday morning and learn more at freelancetransformation.com
Rank #1: 168: Book $156K in Client Work from Upwork | Tom Casano.
Job sites like Upwork aren’t just oversaturated watering holes for freelancers. There are ways to find real, high-paying clients on these sites. Don’t believe me? Well, our guest today is here to prove this point exactly. Tom Casano is an SEO consultant and founder of the Sure Oak consulting firm. He ramped up his business over the past 16 months by optimizing his availability on Upwork.com. On this episode, Tom discusses what cues you can look for when filtering through clients, and his proposal strategy might just change the way you look at job board sites. They are an amazing client source if you can tap into them. Tom’s refreshing perspective could inspire you to take a chance and create a profile today! https://freelancetransformation.com/episode168
Rank #2: 113: From Failure to $500,000 in Client Work | Pia Silva.
The story begins with Pia Silva and her husband opening their own graphic design agency, complete with employees and office space, and selling massive $30,000 projects to their clients. Then finding themselves going out of business with $40,000 in credit card debt and no savings after a year and a half. But rather than giving up, they took a deep look at what was and wasn’t working in their business, scaled down the business and what they offered, and started again. Within the first year, they had half a million in sales and had completely turned things around into a successful business, Worstofall Design, where she and her husband, Steve, create Badass Brands for their clients over an intensive 1-3 days. It’s a brilliantly simple business, which is why it works so well. Pia shares how her business model works, why it is so successful, how she finds clients, and so much more. https://freelancetransformation.com/episode113
Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.More information and show notes are available at the podcast website https://exposureninja.com/podcast/
Rank #1: #59: How To Use Great Storytelling To Transform Your Landing Pages And Conversions.
The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions. But as you’ll know by now, the Exposure Ninja team are not your average digital marketers and SEO gurus. As well as tried and tested ideas and strategies, we like to throw a little outside-the-box thinking into the melting pot. The art of storytelling may be considered a bit of a “fluffy” subject, but if you embrace it and know how do it right, a well-told story can be the launching pad for website views and conversions. It can even work for just a single page, like those all-important landing pages. In this podcast episode, we chat to Chelsea Scholz of Unbounce about getting those creative juices flowing to enhance your technical knowledge of digital marketing. Chelsea takes us through the process of designing and using a story successfully across your website and marketing. Every successful brand has an identity, often shaped by their creative decisions; from the colours in their logo, to the style of their video ads, to their choice of language for their website. Whilst data and quantitative info helps maintain their position, it’s these emotive qualities that really draw people in and creates a loyal, high-converting audience. Listen to our chat with the awesome Chelsea Scholz to find out how your landing pages, website and entire digital marketing strategy can use storytelling to take your brand to the next level. For show notes and to get a FREE review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode59
Rank #2: #73: How A SEO Rookie Took His Website’s Domain Authority From Nothing To 44 In 7 Months – And Made A Million In The Process.
A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful. Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing strategies, it’s time to sit up and take notice. We found one such success story and just had to get the inside scoop. We’re talking to Luke Hughes of Origym in this episode of the Exposure Ninja Digital Marketing Podcast. Luke’s the Managing Director of this personal training business which has stormed through the field to become a market leader, less than two years into its existence. The business aims to undercut the plethora of premium-rate personal trainer brands around today, whilst maintaining the quality expected from customers. It’s been a huge success already, turning over seven figures in the first full year with a six-figure net profit. Luke’s been pretty hands-on with Origym’s marketing strategies, teaching himself the ways of SEO in very little time. That makes it even more outrageous that the Origym website’s Domain Authority is already at 44 – a number most multi-year businesses dream of reaching. Luke talks us through what he and his team have been doing marketing-wise to pull off these tremendous numbers. Plans for Google ads and Facebook ads are discussed, as well as some mean link acquisition strategies to get that DA soaring and put the company on some major publications. Hughes uses his sales background to never lose sight of that goal of making a profit, but it’s combining that with a more personal, transparent approach that has given Origym the edge over their competitors. So, from a fresh view on digital marketing, to an ethos and branding that makes a genuine difference, there is plenty of success-backed insights here to learn from. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode73
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
Rank #1: EP 225: Creating Content Your Audience Wants w/Stacey Jaffe.
How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are talking to Stacey Jaffe, the Vice President of Digital Content and Channels for Teach for America, who had just spoken at the Digital Now conference in Orlando, Florida. Stacey and her team are creating content for Teach for America by staying true to their "north star". Find out more about this and more, today on the Edge!
Rank #2: EP 257: Building SEO Strategies Around Google Search Quality Evaluator Guidelines w/Phil Singleton.
A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!
Bootstrapped Web is for entrepreneurs bootstrapping their startups, who believe that the best way to get to where we're going is to learn by doing. Conversations, case studies, and interviews with entrepreneurs who are building profitable businesses online. Let's do this.
Rank #1: So Much for That Plan.
Jordan and Brian are back with updates (even if they’re not so great). Brain updates us on the developments (or lack thereof) with his developer and how communication issues have played a part in the lack of progress. He also talks about how to move forward from these issues and how he has learned from this experience. Jordan talks about the topic of burnout, how he ignored the signs, how it manifested, and the Square integration. He also talks about the vulnerability and the emotional layer of being a business owner. Jordan covers the stress levels involved in the product. “How do I hire that first developer that’s not me?” – Brian Powered By the Tweet This PluginTweet This Here are today’s conversation points: Brian’s latest news on his new developerHow to handle communication issuesSome signs of burnout and how to handle those emotionsBrian considers if he is going to hire this type of developer againThe different stress levels and emotional levels of CEOs and key stakeholdersThe stress and fear of being accurate all the timeDetailing instructions vs. micromanaging vs. patronizingCheckbox lists versus bullet listsJordan’s need for a UI designer “One thing that continually surprises me is the patience required to detail out things which seem obvious.” – Jordan Powered By the Tweet This PluginTweet This Resources Mentioned: CaboPress ProcessKit Carthook As always, thanks for tuning in. Head here to leave a review on iTunes.
Rank #2: Speaking Our Minds in 2019 / How Not to Increase Prices.
Welcome to 2019! This is our first episode of the year and we have a lot to say! Brian is planning a lot of travel these few months. That means that some of his projects are on the back burner. He gives an update on both ProcessKit and Sunrise KPI and explains his tentative plans for this year. Jordan is getting ready to visit the team in Slovenia and help them move offices. He also discusses some of the goals he has for 2019. These goals include being more transparent with his audience. We debate the pros and cons of that goal as well. Finally, we address the elephant in the room (or on Twitter.) The Drip controversy is fresh in our minds. For those outside of the situation, Drip has announced a price increase and it blew up in their face. We give our opinion on the situation and talk about what Drip did wrong and what their competitors did right. Here’s to an awesome 2019! It’s okay to brag sometimes. But Twitter is so boring when it’s just bragging. — JordanPowered By the Tweet This PluginTweet This Here are today’s conversation points: Brian’s travel plans for the next few months. The audience’s response to Sunrise KPI. A ProcessKit update and plans for 2019. Jordan’s upcoming trip to Slovenia. The culture challenges the Carthook team is dealing with right now. Jordan’s goal to be more honest and open with his audience. Carthook’s end of the year numbers. The lesson Drip can teach software startups. The price increase and the poor handling of the announcement. How Twitter blew up and sparked a debate about the announcement. Our thoughts on the backlash and mob response. How Drip’s competitors took advantage of the mob response. Our comparison of the competitors’ offers and tools. [Sunrise KPI] is a much simpler app,I feel like a lot of bootstrappers are taking too much time to ship code. –BrianPowered By the Tweet This PluginTweet This Resources Mentioned Today: Big Snow Tiny Conf Carthook MicroConf ProcessKit ReCharge NY Sunrise KPI As always, thanks for tuning in. Head here to leave a review in iTunes.