CFU 116: Stop Self-Sabotage with Techniques Learned From a Hostage Negotiator, with Paul Nadeau
Khierstyn’s guest for this episode of Crowdfunding Uncut is Paul Nadeau, skilled hostage negotiator and the person who is going to revolutionize how you think about stopping self-sabotage. He takes his knowledge of negotiating with people in crises and applies it to personal and professional situations, giving you the best chance at finding success and happiness in your own life. It’s an episode that is going to help you advance your career, find fulfillment, and learn how to prevent your subconscious from sabotaging your success. Don’t miss this insightful and inspirational episode. How are hostage negotiations and business transactions connected? Paul transitioned from his background in traditional police force work into hostage negotiations because he learned how to communicate persuasively with people - a skill that is necessary for any business environment. He frequently takes people who have reached the end of their rope and renegotiates a situation into one where everyone is given the best chance to succeed and find peace. These scenarios were not approached with an inflated sense of bravado and an abundance of pre-formed answers to the problems at hand. Rather, he followed a refined process that always kept the human factors in mind. On this episode of Crowdfunding Uncut Paul explains to Khierstyn that you can’t judge a person before you get into the situation and identify all the details. You must then ask them, "What is it you want? What is going on with you right now?" Making that personal connection with an individual (hostage or potential client) is key for the interaction to be successful. They must know you, like you, and trust you in order for any solution to succeed. Taking your time, having empathy for the individual, and working together towards a solution works for hostage crises and business interactions. Paul draws on his extensive experiences to offer you a great explanation as to why these two seemingly separate scenarios are linked, and it’s something you don’t want to miss. The first step in stopping self-sabotage is learning how to recognize your own self-worth Paul and Khierstyn are adamant on this episode of Crowdfunding Uncut that every individual is worthy of success, happiness, and fulfillment. These wonderful things only come after recognizing your own self-worth. In order to stop self-sabotage, you must take the time to recognize the areas of life that you are struggling in, identify the conscious and subconscious thoughts that are holding you back from succeeding, and eliminate those thought patterns. Khierstyn explains that reality is often 100% contradictory to what your subconscious is telling you. If you take away the bars that are caging you in, nothing can hold you back. For more great advice on learning how to recognize your self-worth, be sure to listen to this podcast episode. Don’t let the negative defining moments in your life create a belief system that dictates your future Everyone has those moments in our pasts that resurface and tell us we’re not worthy of happiness or success. Paul explains to Khierstyn that there are two ways of handling these moments in retrospect. You can choose to believe that the terrible thing that occurred was your fault, and because of that, you are not worthy. Or you can choose to understand that terrible things happen, it was not your fault, and that you don’t have to internalize it and let it define your future. Essentially, you can choose to be a victim or a survivor. The most important moments in your life are the ones that are happening right now, and Paul and Khierstyn want you to recognize you are worthy of enjoying these moments. Don’t miss the rest of their conversation on this episode of Crowdfunding Uncut. Your past does not define you, your future has not yet been written, and you are worthy of success and happiness Perhaps the biggest takeaway from this episode of Crowdfunding Uncut is the fact that there is nothing separating you from success. The other people that you admire and view as successful are no more worthy of that success than you are. Paul explains that your past does not have to define you, you can learn how to renegotiate situations to your benefit, and that your future has not yet been written. You CAN stop self-sabotage, you CAN pursue personal and professional success, and no one can dictate how you choose to feel or react to situations in your life. This podcast episode is sure to make you rethink how you approach your past, present, and future, and it’s one not to be missed. Outline of This Episode [0:53] Khierstyn introduces her guest for this episode, Paul Nadeau, skilled hostage negotiator and believer in self-worth [4:49] Paul’s journey from police work into a hostage negotiation specialist [10:04] Scenarios where Paul’s negotiation and persuasion skills become essential [14:15] The predictable selling environment vs. working within hostage situations [19:00] The challenge of getting people to open up [24:06] The first step in stopping self-sabotage, utilizing hostage situation skills [31:38] There is nothing separating you from success! [35:12] Don’t let the negative defining moments in your life create a belief system that dictates your future [40:50] Life is about the process, not the outcome [43:54] Paul shares how you can get a copy of his new book [46:18] Paul’s famous last words for "unhostaging" yourself Resources & People Mentioned SPONSOR: Gadget Flow - get your project in front of over 25 million people per month and receive 10% off your service with code “Uncut10” Paul’s soon-to-be-released book “Take Control of Your Life: Rescue Yourself and Live the Life You Deserve” The Landmark Forum Connect with Paul Nadeau Paul’s website Connect with Paul on LinkedIn Follow Paul on Twitter Follow Paul on Facebook Connect With Khierstyn www.CrowdfundingUncut.com On Twitter: @KhierstynRoss On Facebook On LinkedIn
3 Apr 2018
70 - The Making of a 6-Figure Book Launch | feat Austin Netzley
Cheat Sheet Want to position yourself as an expert in your market? Write a book. Not sure if you are qualified to write a book? Write a book anyway. Those of us who consume vast amounts of content in order to better ourselves often measure ourselves against the Titans in our field, and as a result, don’t give ourselves permission to write a book or don’t feel we are ready. Get over it and write a book. But if you are taking the time to listen to podcasts (like this one) and trying to better yourself, you are probably an expert on something. As long as you are one or two steps ahead of someone who wants to be where you are you have something to offer the world. Write a book on that! Worried about your writing style? There are people out there who can help you craft, edit, publish, and market your book. So no excuses! Write a book. About This Episode In last week's episode with Jon Bowes, Jon discussed his strategy to take successful ideas from one industry that is being underutilised in another. In this episode, I am taking that advice! Austin Netzley is a book launch expert. With his 561 step book launch plan, he has the system dialled in and helped almost 200 authors launch books and build businesses, including real estate expert Kevin Ward… ...and the legendary self-help pioneer Brian Tracy, Instead of crowdfunding, he launches on Amazon. But the parallels in book launches and Crowdfunding are fascinating! Yes… you have to build your audience! Like in Crowdfunding, email list SIZE doesn’t matter. You want passionate engagement and a growth. And you have to give a LOT of value to that list before asking for anything in return. There is no use in an email list of 100,000 people and no one opens up your emails. Like a Crowdfunding launch, Austin uses countdown timers to build anticipation for the book launch. But the REAL benefit is taking that person who reads your book and helping them take the next step, which for a consultant may be a multiple five-figure consulting contract. This is an area where I, and most crowdfunding campaigns, fall short. Your launch is not the end game. It is the beginning of a business. Here’s my big takeaway. The next evolution of MY business is to help transition my crowdfunding clients from the launch into an actual business.Resources mentioned Epic-launch.com Austinnetzley.com Kevin Kelly 1000 True Fans
6 Dec 2016
CFU 117: How to Use Instagram Giveaway Contests to Fuel Your Pre-Launch Efforts | feat. Jocelyn Schade
In today's episode, we take a look at how MadnessPlanner.com, a current planner brand that's getting ready to release their latest planner, is using Instagram Giveaway contests to gain brand traction and build their audience. Jocelyn Schade launched Madness Planner on Shopify earlier this year. Madness Planner, as I like to describe it, is the un-planner for creatives. Planners seem to be one of the hottest products to launch on Kickstarter right now. But when Jocelyn was searching for a tool to help her focus, she couldn't find one system that really worked for her. And that's how she got the idea to create a planner for those Mad Ones. The ones that don't want to conform to a system... but want to create your own. [Me = Guilty] So, needless to say, she's sold out of her first 500 units fairly quickly. Jocelyn decided to go to Kickstarter for Version 2.0 of Madness Planner. She decided to take the launch slow and treat that first "500 sold on Shopify" as a way to get customer feedback and focus on creating an even better product for round 2 (Kickstarter). Part of her early success has been how she's used Instagram Giveaway Contests to build her email list + get early sales. Listen to our latest episode to see how she used Giveaways to build her list by hundreds in a few short months.
9 Oct 2018
CFU 122: Crowdfunding Too Early | What To Know Before Crowdfunding
Crowdfunding too early is a common mistake a lot of entrepreneurs make with their campaigns. They don’t research what to know before crowdfunding before jumping in. Today we’re going to take look at a key stress point in your campaign and how to avoid it. I have a major beef with many marketing agencies that deal with crowdfunding. They don’t talk about the phase of production that comes right after the successful end of your crowdfunding campaign. Most agencies and fundraising coaches give all sorts of crowdfunding tips for making a successful Kickstarter or IndieGoGo campaign. However, by “successful” they mean “a campaign that’s reached 100% of its funding goal.” They talk about what to know before crowdfunding, but only in the context of preparing for the campaign itself. What’s usually left unsaid, and what kills a lot of otherwise “successful” crowdfunding campaigns, is that they’re not well prepared for the phase that follows – using the raised funds and manufacturing the planned products. This is why a lot of campaigns fail to deliver on their promises and why they get delayed for months or even years. Crowdfunding too early can kneecap even the best business concept. It can cause you to fail to predict the exact manufacturing costs, lose key manufacturing partners, and force you to change major aspects of your product. In an ideal world, a crowdfunding campaign should be started when you have a working prototype, or have already manufactured about 100 items and figured out the ins and outs of the whole process. Otherwise, you risk delivering a different product than what you promised, delaying delivery, and losing potential clients for your brand. What’s more, you’ll damage the trust that crowdfunding supporters have, both in your brand and in crowdfunding as a whole. None of us want that to happen, so don’t make the mistake of crowdfunding too early.
27 Nov 2018
Most Popular Podcasts
CFU 123: Why Kickstarter Is Good For Your Business | The Power Of Kickstarter
Crowdfunding platforms like Kickstarter, IndieGoGo, and many others have been around for about 10 years now, and yet there are still lots of people who don’t understand why Kickstarter is good for your business. In this quick video, my aim is to explain the power of Kickstarter and other similar crowdfunding platforms and the potential that they have for your business or personal needs. Put as simply as possible, crowdfunding platforms allow you to raise money for projects with the help of a community, which you then repay with various small physical or non-physical tokens of appreciation. These can be the products that your project ends up producing or anything else that’s relevant to your project and your supporters. Crowdfunding supporters sometimes get their money’s worth and sometimes do it mainly with altruistic purposes. Either way, the bottom line is that understanding the power of Kickstarter and knowing why Kickstarter is good for your business is how many of the most successful entrepreneurs of the last decade realized their projects. Particularly with physical products, where my specialty is, you need to raise X amount of dollars months ahead of your production schedule so that you can even start your business. To that end, crowdfunding campaigns typically set a certain monetary goal that needs to be reached within a certain amount of time – usually 35 days, but sometimes less or more than that. Whereas with other traditional investment methods such as bank loans, angel investment, friends & family loans, etc., you can often put yourself in uncomfortable situations, with the power of Kickstarter and other crowdfunding platforms you can go global and contact your future customers directly. And this is another reason why crowdfunding is such a good idea – because it allows you to get in touch with your client base even before you’ve created your product and start building upon it in advance. These are just a couple of the many great benefits that come with crowdfunding. For more tips and strategies about how to plan your Kickstarter campaign, be sure to subscribe.
29 Nov 2018
CFU 121: Can Your Product Succeed On Kickstarter? | How To Run A Successful Kickstarter Campaign
Can your product succeed on Kickstarter? We’ve been going over different tips and tricks on how to run a successful Kickstarter or IndieGoGo campaign, but it’s time to talk about your product itself. It doesn’t matter how well-prepared your campaign is – you first need to see if your product is a good fit for crowdfunding in the first place. Crowdfunding is an amazing tool for raising money, but it simply can’t be done for any and all products – at least not easily. People who support the various fundraising campaigns on Kickstarter, IndieGoGo, and other platforms don’t do it out of sheer altruism, nor do they only care about the material incentives they’ll get from supporting it. These things matter, but the main rule here is that crowdfunding supporters tend to gravitate toward interesting, new, and unique products that manage to impress them. So, when wondering how to run a successful Kickstarter campaign, the first thing to do is consider the following three things about your product: What’s your product’s selling point? What’s unique about it, what niche can it fill? It doesn’t have to be a “never-before-seen product”, but there needs to be something new and different about it. Is your end customer a consumer or is your product intended for a business-to-business model? Can your product succeed on Kickstarter if it’s intended only for social media managers or CEOs? In theory, yes, but generally there are other fundraising platforms and methods that better suit B2B products. For a platform such as Kickstarter or IndieGoGo, you want your product to be something that can catch the interest of a wide consumer base. Does your product have market validation? Sure, your product has a unique twist, but is it truly one of a kind or are there other similar products out there? The best way to know how to run a successful Kickstarter campaign for your product is to check out how other similar campaigns have fared. A big mistake a lot of people make is taking notes from the campaigns for different products from different niches. This is risky because what works for products from one niche is counterproductive for others, and vice versa. The best case scenario is having a product with existing market validation that still has something unique about it to make it interesting. Once you’ve answered the question “Can your product succeed on Kickstarter?” then it’s time to proceed with your crowdfunding campaign. If you want to learn what to do next, like this video and subscribe to our channel for more insightful crowdfunding tips.
27 Nov 2018
CFU 129 - [Reprise] How to Run an Outstanding Campaign on a Small Budget | feat. Elena Favilli
Goodnight Stories for Rebel Girls, a book of short stories about extraordinary women, surpassed one million in preorders, in spite of the small budget that was available for advertising. Elena Favilli and Francesca Cavallo did not expect the success that came their way. But, looking back, they have realized the steps they took that all worked together for their project to become the most funded book in crowdfunding history. Listen to this interview with Elena Favilli to hear the story of their campaign and learn the secrets to their success. How to know if there is a market for your product Testing the market for Goodnight Stories for Rebel Girls began with Elena and Francesca’s newsletter audience. In this episode, Elena details how they entered into open dialogue with their readers and how that dialogue informed the decisions they made and eventually led to the launch of their book. Listen to this conversation to learn how you can engage your audience early in your project and ensure that you are creating something they really want. Taking orders before your product goes live - Does it help or hurt your campaign? Once Elena knew that there was a market for her product, she sent out a Google doc with a link to purchase. While it might seem that this could be a mistake and hurt her campaign, the result was quite the opposite. In this interview, Elena discusses how they went about choosing the people who would receive the Google doc, and how the response to it drove the success of their campaign and helped them exceed their goals even with their small marketing budget. How to keep the community energized throughout your campaign Keeping the community #engaged and energized throughout their# campaign was important to Elena and Francesca of Goodnight Stories for Rebel Girls. In this episode, Elena explains how they managed their updates and stretch goals in such a way that their community became their ambassadors for their campaign. The engaged community was a major factor in allowing their launch to succeed with a small advertising budget. Listen in to find out what you can do to keep your community energized! Elena Favilli’s top two marketing tips for people on a budget with a great product Elena Favilli has two marketing tips for anyone who has a great product and a tight budget. First, do a lot of research for journalists who might be interested in covering your campaign. Second, make your video great. In this episode, Elena shares details about both strategies. She clarifies when and how to establish relationships with journalists that can help your campaign succeed, and describes the most important qualities for your video, which don’t include spending a lot of money on it. Listen to this interview to get the details on these two tips that can lead to a successful campaign on a small budget! Outline of This Episode Why Khierstyn loves Backerkit (sponsor Info). Introducing Elena Favilli and the surprising success of Goodnight Stories for Rebel Girls Elena’s first steps in discovering that there was a market for her product. Elena’s story of testing the market and starting preorders before the campaign. The process and effect of taking pre-orders before the Goodnight Stories campaign. How Elena chose the people for the preorder release Break: BackerKit - How to keep organized after your campaign (sponsor info). The value of validating your product and educating yourself on the crowdfunding process. How Goodnight Stories kept building and avoided the mid-campaign slump. Keeping the community energized through updates and stretch goals. How Elena and Francesca used their small advertising budget. Elena’s top two marketing tips for people on a budget with a great product. How Elena pitched her project to journalists. How Elena and Francesca completed their launch without outside help. Khierstyn’s similar experience with validation, and your invitation to Crowdfunding Product Launch Academy. If you would like to contact Khierstyn, please visit www.khierstyn.com Resources Mentioned Elena’s Rebel Girls website Launch, byJeff Walker Ask, by Ryan Levesque Brian Harris (10K Subs) Friezen (printer in Canada) The Crowdfunding Product Academy Khierstyn’s Physical Product Checklist Leave a review on iTunes Sponsors BackerKit - use the code “uncut” to get 50% off setup services Gadget Flow
11 Apr 2019
CFU 118: Avoid THIS Kickstarter Mistake: How To Plan Your Kickstarter Campaign For Maximum Success
Dreaming of launching a kickass crowdfunding campaign for your project? There’s one common Kickstarter mistake you need to avoid at all costs. It’s super important that you keep this in mind when researching how to plan your Kickstarter campaign. Let me explain … The key to success on crowdfunding sites is to really understand the mindset of potential backers. That includes knowing when the right time is to launch your campaign. One thing I see over and over again – and in fact I’ve been guilty of it myself – is people often make the common Kickstarter mistake of launching their campaigns in the fourth quarter of the year. On the face of it, it sounds like a good idea, right? With Black Friday and Christmas around the corner, surely that means increased consumer spending and a greater likelihood of reaching your goals? Right? WRONG! The holiday season doesn’t mean more backers. In fact, it’s likely to be the opposite. Here’s why… When considering how to plan your Kickstarter campaign, scratch the surface and work out what’s going on in the minds of your potential backers. Most campaigns, if successful, will take months before the product is manufactured and delivered. Knowing that backers are reluctant to spend their holiday budget on something they may not see for six months. After all, they’ve got more pressing things to spend their money on, like gifts for friends and family! From a marketing perspective, there’s also an increased advertising cost you’ll need to factor in. Around Black Friday, marketing costs can spike to three or four times what they are during offseason. Why? Well, it’s the time of the year where there’s a feeding frenzy of competing advertisers all vying to get eyeballs on their products. All that competition drives costs up! Long story short - avoid making the Q4 Kickstarter mistake. Don’t do it! For more tips and strategies about how to plan your Kickstarter campaign and execute the perfect launch hit the subscribe button and stay up to date with all my videos.
13 Nov 2018
37 - "Stay True to Your Art": How Max Temkin Raised or Helped Raise $10 Million on Kickstarter with NO Paid Advertising, Rejecting "Marketing Tricks", and Ignoring "Guru Advice" (Like Mine!)
"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you. Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter. You MAY have heard of them… In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in pre World War 2 Germany. Players have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from taking over the government. His goal was $54,450 and he raised over $100,000 in the first 24 hours. But that is not where he started. His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised "only" $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember. (...and is a staple at every games night I host with friends!) In fact, Cards Against Humanity, as of publishing, occupies 3 - WOW! - of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4. Max also helped advise his friends who made the Most Backed Game in Kickstarter history, Exploding Kittens, which raised $8,782,571. Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet. But Max is not a "marketer". He hates "gimmicks" and "tricks" and "gurus who don't know what they are talking about". If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed! You will discover The number #1 Trend in Kickstarter Today Why Max still has the "fear to launch" and it never goes away, even after millions of dollars raised Why it is important to ignore the temptation to look for "tricks" and "gimmicks" to hit your goal and "focus on the art" Why no one knows really knows what the future of your project, or any project, holds What it means to "front load" your project, and why it is absolutely critical to the success of your project (...and also when it isn't!) Why “failing a project is a gift”...and how to embrace failure so "you are not on the hook to build something nobody wants" Why you should never take the money if you don't reach your funding goal on Indiegogo Why you should "Show don't tell" to sell your project The importance of "user testing" and "iteration" to produce the best product possible before you launch your campaign (Max took a year and over a hundred iterations to get Secret Hitler just right The importance of knowing your market better than they know themselves The difference between "a good project and a good life" Why your story is so important and why you need to be crystal clear communicating what it is about Your page should clearly explain why a backer should not fund your project How crushing his funding goal on Cards Against Humanity set the project delivery back Famous last words: "Finally, I am not the funniest guy in the room" -Del Close Resources Mentioned: Connect with Max on Twitter Secret Hitler Secret Hitler Website Secret Hitler Kickstarter Campaign Secret Hitler on Forbes Cards Against Humanity Cards Against Humanity Website Cards Against Humanity Kickstarter Page Cards Against Humanity Review Kickstarter CASE STUDY: Cards Against Humanity Buy Cards Against Humanity on Amazon Max’s Other Projects Humans vs Zombies - Help develop the software that powers games of Humans vs. Zombies at over 350 locations and universities all over the world. Philosophy Posters - Ten giant philosophy posters with big ideas presented simply. Wearwolf - A simple game about deceiving your friends. Maxistentialism Zine - A monthly zine about philosophy, design, humor, and social insects, delivered to your door for one year. Spelunky Dance - An interpretive dance for Andy Baio. Exploding Kittens Exploding Kittens Website Exploding Kittens Kickstarter Page Exploding Kittens on Forbes Buy Exploding Kittens on Amazon CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com
8 Mar 2016
67 - SPECIAL Behind the Scenes Episode - JamStack.io: What I am doing right NOW, Two Weeks Before A Launch | feat. Chris Predergast
SPECIAL BEHIND THE SCENES EPISODE!! If you want to hear all the gory behind the scenes details of a successful crowdfunding campaign, then you HAVE to listen to this episode. In this episode, I am speaking with one of my clients, Chris Predergast of JamStack. JamStack is the World’s First Attachable Electrical Guitar Amplifier. If you play electric guitar, then you are probably freaking out right now because you can guess what this thing does… If you aren’t, you’ve probably seen acoustic guitars at house parties or around a campfire before… The JamStack makes your electric guitar as portable as your acoustic guitar. I am super excited about this product, but enough about that. Chris and I are in the MIDDLE of the pre-launch campaign as of publication. The actual launch is happening around November 21, 2016... We are just waiting for Kickstarter to approve our project. “But Khierstyn, if you haven’t launched, how do you know the campaign will be successful? Because I have been a part of and studied so many campaigns, that there is basically no WAY this campaign can fail. Although we don’t know how well it will do, the responses we’ve received to it so far put little doubt in my mind that we will hit our initial goal. The product is great and fills a strong need. The founder is incredible. The audience is SUPER passionate. And we are building the audience the RIGHT way. In this episode, we go over pretty much EVERY DETAIL that’s required to build a list before you launch your campaign. You have heard a lot of the information before, but the discussion has never been so specific because the conversations happen months after the campaign ends. We go over… Ad spend Ad strategy Email strategy Facebook group strategy Influencer pitching *BONUS* special “Insider’s Group” strategy that I learned from a friend and am trying out for the first time and OMG it is unbelievable! I’m adding this episode to my “required listening” page, it’s that important.
9 Nov 2016
40 - 1.8 Billion Youtube Views Can’t Be Wrong: How Derral Eves Uses The Power Pitch Formula To Create Captivating Videos That Educate, Entertain, Inspire, And Sell Millions Of Dollars In Products And Services
Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream? If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work. But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads. After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”: As a Hospital Administrator. No Really. That WAS his dream job. And he loved it… at first. Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh? Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we? “I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.” Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing. In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales. And video was his Golden Ticket. Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced. This episode is NOT about a specific crowdfunding project or crowdfunding necessarily. But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video. People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells. Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work. This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times. Especially pay attention to how to study successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal. You will learn: The 5 Step The Power Pitch Formula Derral uses in EVERY single one of his videos, beit a sales video for a Shark Tank client, a 1 minute sneak peek video for his own sites, to drive traffic, sales, and virality. How to get someone like Howard Stern to endorse your product, and how to leverage that endorsement into credibility and sales. Why your crowdfunding video MUST inspire for it to have a chance. Why Derral doesn’t work on the FIRST 15 seconds of his videos until the AFTER the rest is done, and why he spends MORE TIME working on the intro than the rest of the video combined. Why every single video you make needs just ONE Call To Action. The biggest mistake most video marketers make that kills sales, and how to avoid it in your campaign. Why video is the BEST way to sell your products and services without you being in the room face to face with your prospect. Why “30 seconds ads” are a relic from TV and long form “edutainment” ads on the internet are crushing them in sales. How to study the most successful Crowdfunding videos to be able to model their structure to basically guarantee your success. Why “authenticity” is so important, and how a low budget iPhone video can beat a high budget production if it is more aligned and authentic to your story. The importance of having at least three “credibility pieces”, and how you can get them even if you consider yourself an “unknown, inexperienced, rookie”.
14 Apr 2016
CFU 128 - [Reprise] 1.8 Billion Youtube Views Can’t Be Wrong: How Derral Eves Uses The Power Pitch Formula To Create Captivating Videos That Educate, Entertain, Inspire, And Sell Millions Of Dollars In Products And Services
Have you ever seen a Mystic Unicorn poop creamy, delicious, ice cream? If you caught the viral sensation ad for the Squatty Potty then you are familiar with some of Derral’s work. But Derral was not always making millions of dollars for himself and his clients creating incredible direct response video ads. After Derral Eves graduate from college with a degree in Public Relations and Advertising he landed his “dream job”: As a Hospital Administrator. No Really. That WAS his dream job. And he loved it… at first. Within six months of diving in he had saved his new company $680,000 and went to his boss for a $10,000 per year raise. A 1.5% commission seems like a pretty good deal eh? Well, not according to his boss, because if Derral got the tiny raise he was asking for he would be making more money than his direct supervisor. We wouldn’t want to rock the boat over a measly $680,000 saved in the first six months on the job, would we? “I knew right then and there that I needed to get out... I needed to work somewhere where my work was appreciated.” Despite having a brand new baby and wanting the security of a salary for his family, in 1999 Derral ended up in business for himself generating traffic for websites and doing internet marketing. In the early days, Derral was being paid a base for his work but ALSO a commission of final sales, so he was looking for every possible way to get visits to convert into sales. And video was his Golden Ticket. Fast forward to 2016, Derral has been the Executive Producer and Project Lead for the Squatty Potty ad, he’s launched the musical careers of the Piano Guys from retail piano store owners to global sensation, and recently celebrated over 1.8 BILLION total views on Youtube from videos he has produced. This episode is NOT about a specific crowdfunding project or crowdfunding necessarily. But it IS about the most crucial element of your crowdfunding campaign that you have to nail if you want to beat your funding goal: Your Video. People who come to your page will base the majority of their buying decision on quality of the MESSAGE in the video, (fortunately, NOT the “expensiveness” of the production). In this episode, Derral is going to teach you exactly how to make a video with a MESSAGE that sells. Derral considers himself a student of crowdfunding videos and offers up a number of wildly successful crowdfunded campaign videos as examples of his concepts at work. This could be the most actionable podcast I have ever recorded. Pay attention, listen to it at least a half a dozen times. Especially pay attention to how to study successful crowdfunding video online, and it will all but guarantee you hit your crowdfunding goal. You will learn: The 5 Step The Power Pitch Formula Derral uses in EVERY single one of his videos, beit a sales video for a Shark Tank client, a 1 minute sneak peek video for his own sites, to drive traffic, sales, and virality. How to get someone like Howard Stern to endorse your product, and how to leverage that endorsement into credibility and sales. Why your crowdfunding video MUST inspire for it to have a chance. Why Derral doesn’t work on the FIRST 15 seconds of his videos until the AFTER the rest is done, and why he spends MORE TIME working on the intro than the rest of the video combined. Why every single video you make needs just ONE Call To Action. The biggest mistake most video marketers make that kills sales, and how to avoid it in your campaign. Why video is the BEST way to sell your products and services without you being in the room face to face with your prospect. Why “30 seconds ads” are a relic from TV and long form “edutainment” ads on the internet are crushing them in sales. How to study the most successful Crowdfunding videos to be able to model their structure to basically guarantee your success. Why “authenticity” is so important, and how a low budget iPhone video can beat a high budget production if it is more aligned and authentic to your story. The importance of having at least three “credibility pieces”, and how you can get them even if you consider yourself an “unknown, inexperienced, rookie”. To contact Khierstyn visit www.khierstyn.com
9 Apr 2019
CFU 120: Kickstarter Popularity Algorithm | How To Launch A New Product On Kickstarter?
The Kickstarter popularity algorithm is probably the most overlooked factor for ensuring a successful crowdfunding campaign. If you want to know how to launch a new product on Kickstarter or IndieGoGo successfully the algorithm is something you need to be aware of! The Kickstarter popularity algorithm is based on the idea of social proof. In order to have social proof a campaign needs early support before the majority of potential backers start to see and support it. In the crowdfunding world this means that we are more likely to support campaigns by unknown creators that have already gathered some support from other people. If we stumble upon a campaign that has been online for a week or more and still hasn’t gathered a significant amount of support, we tend to ignore it. It’s a perfectly natural and understandable response – after all, why would people support something that no one else has any interest in? And because crowdfunding platforms take a share from successful crowdfunding campaigns they tend to feature and promote only those campaigns that show promise from day one. After all, there are so many campaigns running at any one time, the prime real estate of the home page needs to be reserved for the best of the best! The Kickstarter popularity algorithm includes factors such as the number of backers a campaign has gathered on day one, the number of transactions, the amount of traffic and amount of comments, and the general amount of activity that has happened for your particular campaign. This is the reason why knowing how to launch a new product on Kickstarter or other crowdfunding platforms is so important – because most of the work has to be done before the campaign has even started. More often than not, to hit your funding goals a campaign has to gather support from the very first day. And for that to happen, you need to have built a significant portion of your audience beforehand. Pro Tip: when building an audience ahead of launch, don’t overlook support from your inner circle (friends and family). Their support can be critical!
27 Nov 2018
38 - How a Simple Teaser Video Helped Erez Rubenstein Raise Over $542,038 on Indiegogo for “The Right Cup”, Even Without a Fully Developed Prototype
When The Right Cup CEO, Isaac Lavi, was 30 years old he was diagnosed with diabetes and, by doctor’s orders, eliminated the sugary beverages in his diet. Pretty quickly he got sick of drinking just plain old water and wished there was a better alternative to artificial sugars. Luckily, Isaac happened to be an expert in “scent marketing” and began researching a solution. Six years of testing, technology development, and patent applications later, he finished development of “The RIght Cup, an FDA approved, flavor infused, plastic cup that tricks your brain into thinking you are drinking a fruit juice when you are drinking regular tap water. With all the work done to this point, Erez Rubenstein, The Right Cup Marketing and Creative Director, couldn’t leave anything about their crowdfunding campaign to chance. Luckily, 6 years of product development also teaches patience. In this interview, you will learn directly from Erez, who goes into detail about how they slowly and methodically approached the “Pre-Launch” phase of their campaign. Because they took their time and planned and executed their plan effectively, The Right Cup raised 30% of their goal in the first 48 hours, crushed their original $50,000 funding goal by the end of the first week, all on the way to a $542,038 campaign. Listen and you will learn: Why a fully developed prototype is crucial to a successful campaign, both before and after the campaign ends Step-by-step how Erez put together his PR campaign How they effectively used a teaser campaign to build buzz, prove the concept, and sign people up to their pre-launch email list Why too much pre-launch PR is actually a BAD thing, and what to do about it Erez’ “KISS Pre-launch Online Presence”… you can set all of this up in about an hour How to keep pre-launch subscribers engaged leading up to your campaign Best days and times to launch your campaign How to have friends and family help you get the ball rolling on those first few sales, and why it is so important that you do
15 Mar 2016
CFU 124 - [Reprise] The Facebook Ads Hack That Helped Ravean Raise $1.33M on Kickstarter| feat. Bryce Fisher
When weighing the options for crowdfunding, most project creators opt for a months-long process to ensure optimum success. In some cases, however, time is not abundant. This was the case when Bryce Fisher of Ravean Heated Jackets approached his first Kickstarter campaign. The timeline from idea to prototype to crowdfunding campaign was just a few weeks long, giving Bryce a time crunch to meet his goals. The question is, how do you find success with so little time to raise funds? In his chat with Khierstyn, Bryce unveils the secrets that helped Ravean launch with a bang, in spite of having just a couple of weeks. The importance of marketing in order to spread the word. As Bryce approached the Kickstarter campaign for Ravean, he knew spreading the word quickly would be the only way to find his supporters. With a little trial and error, he was able to connect with his target market via social media and gain incredible support in a short time. Bryce shares some secrets that can help you connect your product to the sometimes-elusive target market that is essential to the success of any crowdfunding campaign. Driving traffic to his site was key, Bryce explains, and his strong focus on those efforts have given him the edge Ravean needs to maintain vigorous support. The #1 best practice of the Ravean campaign. When planning a crowdfunding campaign, it’s pretty clear customers will either make or break you. Bryce explains why customer validation was the #1 reason for success with his Kickstarter campaign, and how he maintained this as his top priority throughout the campaign. He delves deeper into some key strategies by sharing marketing techniques that truly transformed his campaign. Finding your niche will help to drive all-important organic traffic to the campaign, which saves time and money in gaining support. Why the campaign picture and headline are key. A great first impression is essential to any interaction. Bryce explains the role of having a clear, eye-catching campaign photo in converting customers. He offers a few tips that can give any crowdfunding campaign the edge. Getting potential supporters to your campaign page is just half the battle and Bryce shares the importance of the details as you create your campaign. He shares his top 3 marketing focuses and how he applied mistakes from his first campaign to his current Indiegogo campaign. By understanding the key differences between Kickstarter and Indiegogo, future crowdfunders will be better equipped to choose the best platform for their product. Bryce explains what’s next for Ravean. Bryce shares with great passion the unique heated jackets offered by Ravean and what he sees as the next steps for his company. By continuing to focus on quality and customer validation as top priorities, Bryce believes the sky is the limit for this growing company. After far exceeding the goals set by his first Kickstarter campaign, Ravean continues to see success in the current Indiegogo campaign. He shares his key learnings and future goals for Ravean with Khierstyn. OUTLINE OF THIS EPISODE: Khierstyn’s introduction of Bryce Fisher of Ravean, who shares how he built a successful Kickstarter campaign in a short period of time. Bryce explains his current project status. Understanding Ravean and the inspiration behind the Ravean Heated Jacket. Why Bryce started his campaign later in the process than most, giving himself less time to raise funds. The process of marketing the campaign and spreading the word within the 2-week window. What is the #1 reason for the success of the Ravean Kickstarter campaign? Bryce explains how he drives traffic to the Ravean site. Overcoming the marketing limitations present in a short-term campaign. The #1 best practice during the Ravean campaign. What is the #1 mistake made on this campaign Bryce would avoid in future campaigns? What insight into customers does Kickstarter give you after project completion? Bryce’s reasons for choosing to run an Indiegogo campaign after his Kickstarter campaign. The resources Bryce used in the push to get his campaign off the ground. The importance of understanding the competition in finding traction as you approach your campaign. Setting a realistic marketing budget for a campaign. The top 3 things you should be spending your marketing budget on for a Kickstarter campaign. Indiegogo versus Kickstarter as a crowdfunding platform. What’s next for Ravean? Why did Bryce choose to continue using crowdfunding to launch new products after having a successful Kickstarter campaign? Ways to connect with Bryce. RESOURCES MENTIONED IN THIS EPISODE: Ravean Ravean Indiegogo Campaign Kickstarter Indiegogo Coolest Cooler CONNECT WITH Bryce: www.Ravean.com CONNECT WITH KHIERSTYN: www.khierstyn.com
26 Mar 2019
CFU 127 - [Reprise] Product Validation and Price Sensitivity | feat. Brian Creager
Wondering how to get product validation and calculate your costs? Today’s conversation with Brian Creager is a great place to get started. In three years, Brian went from $500 a month to $250,000 a month! Listen to this episode to hear Brian’s expert advice about how to find a product, how to tap into the market for that product, and how to discover costs and set prices. If you want to crowdfund a product and sell online, you need to listen to this episode! How do you know if your product will sell? Your first step for selling your product is to see if it will sell. But how do you know what type of product to choose? In today’s episode, Brian Creager describes product types and gives wise advice about how to choose products when you are getting started. Something truly innovative? A product similar to others out there, that does it better, faster, cheaper? Where is your best chance for success? Get answers to these questions and more in today’s podcast on product validation. Product validation: Is there a market for your product? You will want to figure out whether or not your product can sell it before you go to the time and expense of making it. But how do you know? In this episode, Brian Creager talks about the steps he takes to validate his products, how to find out the size of your potential market, and how market information influences the choices that he makes about what products to sell. You won’t want to miss Brian’s expert advice about validating your product before launching! Three things to consider before launching a product What are the necessary steps involved with launching a new product? What aspects of a new product should be evaluated before moving forward? Amazon marketing expert Brian Creager shares in this episode four steps that he takes in the process of launching a new product, and how he grades ideas on three specific aspects of the product to help with product validation. This information is invaluable for anyone seeking to market products online. Don’t miss it! Consider other experts in your field as resources, not competition Connections work. Seek out others who sell products similar to yours. Does that sound scary to you? In this episode, Brian Creager, founder and owner of The Product Hatchery, explains the valuable resource that others in your field can be when you start to see them as resources instead of competition. Listen to this podcast and discover how to connect with others in a way that helps you be more effective in the way you launch your product, and less afraid of the competition. Outline of This Episode Intro to this episode on product validation: how to find out if your product will sell. Intro to Brian Creager, how he got started selling on Amazon, and how quickly his business grew. Product validation: Is there a market for your product? What is the first step to selling on Amazon? How do I find a product that will sell on Four stages of a product launch, and three aspects to grade when deciding on a product. Thoughts about emotional attachment. How you can do cost analysis. Consider other experts in your field as resources, not competition. Brian Creager’s perspective on products that fail. One thing Brian Creager would have done differently if he could. Want to get in touch? Go to www.khierstyn.com Resources Mentioned Briancreager.com The Product Hatchery Sponsors BackerKit - use the code “uncut” to get your discount Gadget Flow
4 Apr 2019
41 - How Timothy Moser uses giveaway contests to build up an engaged audience that is hungry to buy on DAY ONE
What if you could launch your project and have a super-engagedaudience lining up to buy your product? So many blogs, and guru’sharp on having a big email list before you launch. What if itwasn’t about that? What if it was about how engaged theyare? "90% of thepeople who sign up for my Giveaways end up reading their email, andabout 50-60% respond to that email", Timothy Moser,MasterOfMemory.comThis rings true for a lot of things. If you have a tiny listof raving fans, I guarantee you will convert higher rates, and getMORE sales from that list then you would have if you only focussedon the quantity. Using a Giveaway Strategy in another niche hashelped Timothy Moser get an almost unheard of 10% conversion rate(from lead to sale). This unique selling strategy focused onnurturing your leads, and getting them super engaged, and ready tobuy anything you’re selling. Before Timothy Moser started Master of Memory,a website that offers free information and courses on how tomemorize anything, he was a lot like many people trying to gettheir start on the internet. He had been listening to podcasts and readingblogs on how to start a business online. Memorization and learning had always been apassion of Tim’s. One day Tim was googling around for moreinformation to improve his own skills.... But he didn’t find much. He mostly found forum posts, but certainly nocentral hub to learn the best techniques for remembering someone’sname you just met, or Spanish verb conjugation. So Tim threw up a website for fun hoping tomake some beer money with banner ads… When Timothy’s website, MasterOfMemory.com, blewup! Even though he decided early to focus his brandaround giving away ALL his information for free, he was still ableto monetize the site within 3 months by selling a course onlearning Spanish where enrollees get personal attention from nativespeakers online. His Unique Selling Proposition for that coursewas to use the advanced memorization techniques he had learned andapply it to learning “boring” vocabulary and grammar. This podcast isn’t on how to memorize anything…Go to MasterOfMemory.com for that info… You will learn: Why Timothy spends hundreds ofhours offering free, one-on-one teaching to people who haven’tbought yet even though he knows it is not likely that the people hehelps will actually buy his course Why you need to focus on a BIGfirst day for your launch How to set up your own Giveawaywith nothing more than a Gmail account and aspreadsheet How sometimes making people do MOREwork is better for sales than making a task as easy aspossible. The psychological differencebetween a “launch” and “drawing :) ”, and how it can drivesales Show Notes: MasterOfMemory.com The Ultimate Guide To Use Hangouts On Air For Webinars - By PatFlynn of SmartPassiveIncome.com
25 Apr 2016
CFU 119: How To Set Your Kickstarter Goal | Funding Goals For Your Kickstarter
Knowing how to set your Kickstarter goal is a tricky but an extremely important part of your crowdfunding campaign. Funding goals for your Kickstarter project involve a lot of factors, but the bottom line is that the goal has to be reached. The first thing to understand about crowdfunding goals, particularly on Kickstarter where your campaign’s goal needs to be reached for you to get anything, is that you actually have two goals to consider – the public goal and your personal goal. To properly identify those two goals you need to ask yourself two questions: “How much do I * need * to raise for my project?” “How much do I * want * to raise for my project?” These are two very different questions. More often than not, the trick to achieving your funding goals for your Kickstarter campaign is to set your goal at the level you * need * to raise. The higher sum – your personal goal – can still be reached, but you have a higher chance of reaching both goals if you use the smaller sum as your official public goal. The reason for this is very simple – the lower your campaign’s goal is, the higher percentage of it will be completed with each consecutive contribution. If you have a goal of $10,000 and someone contributes $500, that’s 5% of your campaign goal! However, if you’ve set your goal to $100,000, then those $500 will be just 0.5% of your campaign goal. The reason this is important is that fundraising platforms such as Kickstarter and IndieGoGo tend to feature “successful” campaigns on their main pages, exposing them to communities of millions of people. So, when wondering how to set your Kickstarter goal, choose the lower number – the one you absolutely need to hit. Once the contributions start rolling and you gain traction among the platform’s audience, you’ll find it much easier to reach and pass your initial goal. In fact, by doing this, you’ll have a higher chance of reaching your real funding goals for your Kickstarter campaign and bringing your vision to reality!
23 Nov 2018
CFU 126 - [Reprise] Thinking like a CEO: How to Outsource | feat. Chris Ducker
Cheat Sheet Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing. Start small, with discrete, one-off tasks, that you could do, but someone else could do a lot better. For example, if you aren’t a graphic designer, don’t mess around in photoshop! As you get used to outsourcing tiny projects, your confidence in other people and their abilities will grow. Never settle for less than awesome. If you fail to delegate a task that could be better done by a specialist and instead do it yourself, you are settling for less. Settling is the path to mediocrity. An Entrepreneur is someone who builds a team to solve a problem. A solopreneur is someone who tries to do it all themselves. Which do you want to be? About this Episode If you have been preparing for your Kickstarter or Indiegogo campaign then you are probably finding out just how much stuff you have to do: Build an audience Source manufacturing Build a website Logos Copywriting Talk to potential customers Iterate Pay your bills in the meantime Patents Sleep Date night with your significant other Etc... Oh yeah! And design your product! And if you are like most of the people I talk to, you are probably a rookie in most, if not ALL of these categories! When you are researching any one of these tasks, you have probably realized that you can go REALLY DEEP into any one of them. There are awesome, in-depth products on each one of these fields. So where do you start - other than with my Product Launch Checklist? Your time is scarce. It takes time to execute everything you want to execute... It takes more time to learn how to execute what you want to execute… And it takes the MOST TIME to sort through all the information out there just to decide WHAT to learn and who to learn from before getting down to the business of learning and then executing. And because you may not have the financial resources to go on a mad hiring binge, nor have the experience to be able to properly vet the people you want to hire, you probably fall into what this week’s guest, Chris Ducker, calls.... SUPERHERO SYNDROME Superhero syndrome is where we as entrepreneurs try to do everything ourselves. And that is incredibly overwhelming. It is hard enough to learn one new task as opposed to 10, and to be able to complete the task to your own high standard, let alone your customer’s. At some point, the only solution is to cut something or hire someone to do it. Enter Chris Ducker. Those of you who have been following me for a while will recognize this episode from my original podcast, Entrepreneur Uncut #19. But I have been getting so many calls from overwhelmed project creators that I decided to repost it for you here. This episode is a crash course on both how to decide what to outsource, and how to outsource. It applies as much, if not more, to crowdfunding Project Creators as it does to any other entrepreneur. Chris explains in detail his concept of the 3 Lists Of Freedom that I have personally used to delegate tasks in my business. When I got started advising entrepreneurs launch crowdfunding campaigns I was doing most of the work myself. But now, I have a team of people that help me do the copywriting, customer support, and technical work, while I focus on strategy, media outreach, and quarterbacking the whole project. Listen to this episode, go through the 3 Lists of Freedom exercise, outsource something small, and then get some sleep! Your business will thank you for it. If you would like to contact Khierstyn, please visit www.khierstyn.com Resources mentioned ChrisDucker.com YouPreneur.com The New Business Podcast Virtual Staff Finder Virtual Freedom Tropical Think Tank
2 Apr 2019
39 - How The Sudden Death of Her Long Term Boyfriend Led Nicole Keating To Discover The Power Of Habits And Rituals For Healing, Wellness, and Productivity
In 2010, Nicole Keating’s boyfriend of four years died suddenly and unexpectedly. In the months after tragedy, while working 80 hours a week in the restaurant industry, Nicole came to a startling realization: “I am either going to drown in this grief or I am going to do something meaningful with my life.” With her training as an artist, she started a Therapeutic Art Practice creating art with Alzheimer's and Autistic patients in nursing homes. It was her dream job. Her life had a purpose. She was happy… but not healthy. Looking up her symptoms on WebMD she “discovered” she was “dying five different ways”. Nicole hit a tipping point and vowed to take control of her health and her life. In this podcast, follow along with Nicole as she describes how that journey for wellness and meaning lead to discovering the power of habit and ritual and how it changed her life and can put the afterburners on your crowdfunding campaign. You will learn: -Why a morning ritual is so crucial for starting your day on the right foot, and how you can create your own. Why “taking a day off” is crucial for the success of your crowdfunding campaign. -Why defending your sleep with an evening ritual is almost as important, and Nicole's specific rules for her own sleep space. -The only difference between Oprah, Tony Robbins, Barack Obama, and YOU. -How a new, healthy, habit can become effortless, and in fact, more difficult to NOT do than to do. -How Khierstyn skyrocketed her own productivity after committing to a morning ritual, moving her business forward more in two weeks than in the previous 3 months combined. -How Nicole uses meditation to improve her focus or give her an energy boost, and the tool she uses to do it. Resources mentioned: The Art of Epic Wellness Website The Miracle Morning - Hal Elrod Headspace Meditation App
6 Apr 2016