For decades, television has been the gold standard for gaining and maintaining the attention of an audience. With the increase of a number of digital streaming platforms and the continual drop in TV’s viewer base, however, a new era is here in which it’s never been a better to be an independent creator. The post The End of Cable TV Is Nigh appeared first on Rightly &amp; Co..

For decades, television has been the gold standard for gaining and maintaining the attention of an audience. With the increase of a number of digital streaming platforms and the continual drop in TV’s viewer base, however, a new era is here in which it’s never been a better to be an independent creator. The post <a href="https://rightly.co/podcast/the-end-of-cable-tv-is-nigh/" rel="nofollow" target="_blank">The End of Cable TV Is Nigh</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

The End of Cable TV Is Nigh

Pretty much every one of us have some sort of online membership. Most of them make our lives easier in realms of business, productivity, and even entertainment. But why are so many of these subscription services dishonest in their pricing? The post This Episode Is Only $19/mo. (Billed Yearly) appeared first on Rightly &amp; Co..

Pretty much every one of us have some sort of online membership. Most of them make our lives easier in realms of business, productivity, and even entertainment. But why are so many of these subscription services dishonest in their pricing? The post <a href="https://rightly.co/podcast/this-episode-is-only-19-mo-billed-yearly/" rel="nofollow" target="_blank">This Episode Is Only $19/mo. (Billed Yearly)</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

This Episode Is Only $19/mo. (Billed Yearly)

Buying furniture can be a bit of an ordeal, but what if you could decorate an entire house from the comfort of your couch. In this episode, we’ll explore the concept of creating a furniture store that can withstand the test of time. The post Furniture of the Future appeared first on Rightly &amp; Co..

Buying furniture can be a bit of an ordeal, but what if you could decorate an entire house from the comfort of your couch. In this episode, we’ll explore the concept of creating a furniture store that can withstand the test of time. The post <a href="https://rightly.co/podcast/furniture-of-the-future/" rel="nofollow" target="_blank">Furniture of the Future</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Furniture of the Future

With everything going on in the world, it’s looking more and more likely that wearing a mask in public may become a normal part of everyday life—at least for a time. That said, what about a business dedicated to contemporary or fashion-friendly face wear? Today, we’ll discuss the idea of creating a “mask boutique” and how you could do one successfully. The post A Mask Boutique appeared first on Rightly &amp; Co..

With everything going on in the world, it’s looking more and more likely that wearing a mask in public may become a normal part of everyday life—at least for a time. That said, what about a business dedicated to contemporary or fashion-friendly face wear? Today, we’ll discuss the idea of creating a “mask boutique” and how you could do one successfully. The post <a href="https://rightly.co/podcast/a-mask-boutique/" rel="nofollow" target="_blank">A Mask Boutique</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

A Mask Boutique

According to a number of polls conducted over the last several years, around 80% of people say they want to write and publish a book. Out of those, a tiny fraction actually do and even fewer sell a significant number of copies. Today, we’ll talk about the concept of book publishing and ways to do so and sell more copies. The post Publishing a Book (That Sells) appeared first on Rightly &amp; Co..

According to a number of polls conducted over the last several years, around 80% of people say they want to write and publish a book. Out of those, a tiny fraction actually do and even fewer sell a significant number of copies. Today, we’ll talk about the concept of book publishing and ways to do so and sell more copies. The post <a href="https://rightly.co/podcast/publishing-a-book-that-sells/" rel="nofollow" target="_blank">Publishing a Book (That Sells)</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Publishing a Book (That Sells)

With terms like “content marketing” and “content is king” floating around the web, it’s no secret that creating useful content is one of the best ways to grow an audience. In this episode, we’ll talk about a different approach to content creation—specifically one I’ll be applying to a redesign of the Rightly &amp; Co. website. The post A Different Approach to Content appeared first on Rightly &amp; Co..

With terms like “content marketing” and “content is king” floating around the web, it’s no secret that creating useful content is one of the best ways to grow an audience. In this episode, we’ll talk about a different approach to content creation—specifically one I’ll be applying to a redesign of the Rightly &amp; Co. website. The post <a href="https://rightly.co/podcast/a-different-approach-to-content/" rel="nofollow" target="_blank">A Different Approach to Content</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

A Different Approach to Content

So you’re scrolling through Facebook or Twitter and you see an interesting news article. You click the link only to be interrupted by a popup that asks you to disable your ad blocker. Then a video starts playing in the sidebar and every other paragraph there are pleas for you to join their newsletter. Sound familiar? Today, we’re going to talk about why news websites are so annoying and some ideas for how to make them better. The post A Non-Annoying News Website appeared first on Rightly &amp; Co..

So you’re scrolling through Facebook or Twitter and you see an interesting news article. You click the link only to be interrupted by a popup that asks you to disable your ad blocker. Then a video starts playing in the sidebar and every other paragraph there are pleas for you to join their newsletter. Sound familiar? Today, we’re going to talk about why news websites are so annoying and some ideas for how to make them better. The post <a href="https://rightly.co/podcast/a-non-annoying-news-website/" rel="nofollow" target="_blank">A Non-Annoying News Website</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

A Non-Annoying News Website

Location is everything when it comes to an espresso stand, right? Not necessarily and in today’s episode we’ll discuss some specific strategy ideas for creating a loyal customer base for a local espresso stand. The post An Espresso Stand Brand appeared first on Rightly &amp; Co..

Location is everything when it comes to an espresso stand, right? Not necessarily and in today’s episode we’ll discuss some specific strategy ideas for creating a loyal customer base for a local espresso stand. The post <a href="https://rightly.co/podcast/an-espresso-stand-brand/" rel="nofollow" target="_blank">An Espresso Stand Brand</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

An Espresso Stand Brand

With a number of restaurants being forced to close their doors to the public in light of concerns related to Covid-19—many business owners have been left scratching their heads for what to do next. In today’s episode, we’ll explore some creative steps a restaurant owner can take to survive and potentially even thrive in this difficult time for the food industry. The post Running a Restaurant During Tough Times appeared first on Rightly &amp; Co..

With a number of restaurants being forced to close their doors to the public in light of concerns related to Covid-19—many business owners have been left scratching their heads for what to do next. In today’s episode, we’ll explore some creative steps a restaurant owner can take to survive and potentially even thrive in this difficult time for the food industry. The post <a href="https://rightly.co/podcast/running-a-restaurant-during-tough-times/" rel="nofollow" target="_blank">Running a Restaurant During Tough Times</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Running a Restaurant During Tough Times

The Rightly Show is back for an all new season! In today’s episode, we’ll share with you what you can expect with future episodes of the program. The post A New Rightly Show appeared first on Rightly &amp; Co..

The Rightly Show is back for an all new season! In today’s episode, we’ll share with you what you can expect with future episodes of the program. The post <a href="https://rightly.co/podcast/a-new-rightly-show/" rel="nofollow" target="_blank">A New Rightly Show</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

A New Rightly Show

Helping you build a better brand through the fusion of form and function.™

The Rightly Show: Start and Grow a Brand-Based Online Business

Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share. Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity as of late leading some to question, “what happened to Firefox?” Plus, I’ll be jumping into a new brandstory today, covering a brand that has served 40 out of 45 United States Presidents. Recommended stories mentioned in this episode:  What’s up with Firefox, the browser that time forgot  The main topics we’ll cover in this episode:  Brooks Brothers history US Presidents who preferred the brand  The post Episode 43: The Suit Brand of US Presidents, Brooks Brothers appeared first on Rightly &amp; Co..

Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share. Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity as of late leading some to question, “what happened to Firefox?” Plus, I’ll be jumping into a new brandstory today, covering a brand that has served 40 out of 45 United States Presidents. Recommended stories mentioned in this episode: <ul> <li><a href="http://www.recode.net/2017/1/25/14378610/mossberg-whats-up-with-firefox-the-browser-that-time-forgot" rel="nofollow" target="_blank">What’s up with Firefox, the browser that time forgot</a></li> </ul> The main topics we’ll cover in this episode: <ul> <li><a href="http://www.brooksbrothers.com/about-us/about-us,default,pg.html" rel="nofollow" target="_blank">Brooks Brothers history</a></li> <li><a href="http://magazine.brooksbrothers.com/dressing-presidents/" rel="nofollow" target="_blank">US Presidents who preferred the brand</a></li> </ul> The post <a href="https://rightly.co/podcast/43/" rel="nofollow" target="_blank">Episode 43: The Suit Brand of US Presidents, Brooks Brothers</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 43: The Suit Brand of US Presidents, Brooks Brothers

Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking. In today’s episode, we’ll walk through some key things to keep in mind when managing your projects. The main points we’ll cover:  Just about everyone manages projects Creating a daily, project management workflow Managing files Working with a team as oppose to working solo  Links and Resources  MailChimp’s Weird New Branding Things Basecamp Full Focus Planner  The post 067: Tips for Project Management appeared first on Rightly &amp; Co..

Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking. In today’s episode, we’ll walk through some key things to keep in mind when managing your projects. The main points we’ll cover: <ol> <li>Just about everyone manages projects</li> <li>Creating a daily, project management workflow</li> <li>Managing files</li> <li>Working with a team as oppose to working solo</li> </ol> <h2>Links and Resources</h2> <ul> <li><a href="https://www.fastcompany.com/90241616/see-mailchimps-weird-new-branding" rel="nofollow" target="_blank">MailChimp’s Weird New Branding</a></li> <li><a href="https://culturedcode.com/things/" rel="nofollow" target="_blank">Things</a></li> <li><a href="https://basecamp.com/" rel="nofollow" target="_blank">Basecamp</a></li> <li><a href="https://rightly.co/review-michael-hyatts-full-focus-planner/" rel="nofollow" target="_blank">Full Focus Planner</a></li> </ul> The post <a href="https://rightly.co/podcast/067-tips-for-project-management/" rel="nofollow" target="_blank">067: Tips for Project Management</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

067: Tips for Project Management

Note-taking is essential to getting things done. In today’s episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow. The main points we’ll cover:  Differentiating between different types of notes Digital note-taking Yes, paper is still a thing Organizing everything  Links and Resources  GoodNotes iOS App Don’t Skype Me: How Microsoft Turned Consumers Against a Beloved Brand  The post 059: Tips for Taking Digital Notes appeared first on Rightly &amp; Co..

Note-taking is essential to getting things done. In today’s episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow. The main points we’ll cover: <ol> <li>Differentiating between different types of notes</li> <li>Digital note-taking</li> <li>Yes, paper is still a thing</li> <li>Organizing everything</li> </ol> <h2>Links and Resources</h2> <ul> <li><a href="https://www.goodnotes.com/" rel="nofollow" target="_blank">GoodNotes iOS App</a></li> <li><a href="https://www.bloomberg.com/news/articles/2018-05-10/don-t-skype-me-how-microsoft-turned-consumers-against-a-beloved-brand" rel="nofollow" target="_blank">Don’t Skype Me: How Microsoft Turned Consumers Against a Beloved Brand</a></li> </ul> The post <a href="https://rightly.co/podcast/059-tips-for-taking-digital-notes/" rel="nofollow" target="_blank">059: Tips for Taking Digital Notes</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

059: Tips for Taking Digital Notes

When it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we’ll cover:  Dairy Queen’s “Upside Down” Blizzards The difference between features and benefits The key to hitting customers wants and needs with your brand’s messaging  Links and Resources  For Some Reason, All of Dairy Queen’s Blizzards Will Be Served Upside Down in 2016 Upsidedownorfree.com  The post 063: Finding Features and Benefits That Matter to Your Customers appeared first on Rightly &amp; Co..

When it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we’ll cover: <ol> <li>Dairy Queen’s “Upside Down” Blizzards</li> <li>The difference between features and benefits</li> <li>The key to hitting customers wants and needs with your brand’s messaging</li> </ol> <h2>Links and Resources</h2> <ul> <li><a href="http://www.grubstreet.com/2015/12/dairy-queen-blizzard-upside-down.html" rel="nofollow" target="_blank">For Some Reason, All of Dairy Queen’s Blizzards Will Be Served Upside Down in 2016</a></li> <li><a href="http://Upsidedownorfree.com" rel="nofollow" target="_blank">Upsidedownorfree.com</a></li> </ul> The post <a href="https://rightly.co/podcast/063-finding-features-and-benefits-that-matter-to-your-customers/" rel="nofollow" target="_blank">063: Finding Features and Benefits That Matter to Your Customers</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

063: Finding Features and Benefits That Matter to Your Customers

Coca-Cola is one of the most prominent brands in existence. In this episode, will dive into the strategy behind their new packaging that’s rolling out in 2016 and 2017, and what we can learn as we consider the packaging and branding of our own endeavors. The topics we’ll cover in this episode:  Details about Coca-Cola’s big packaging rebrand What we can learn and implement in our own branding endeavors  Here’s a look at Coca-Cola’s rebranded cans and bottles:   Recommended Reading  Coca-Cola launches new design language Coca-Cola Reveals New “One-Brand” Packaging  The post Episode 7: Coca-Cola Gets a Rebrand appeared first on Rightly &amp; Co..

Coca-Cola is one of the most prominent brands in existence. In this episode, will dive into the strategy behind their new packaging that’s rolling out in 2016 and 2017, and what we can learn as we consider the packaging and branding of our own endeavors. The topics we’ll cover in this episode: <ul> <li>Details about Coca-Cola’s big packaging rebrand</li> <li>What we can learn and implement in our own branding endeavors</li> </ul> Here’s a look at Coca-Cola’s rebranded cans and bottles: <h3>Recommended Reading</h3> <ul> <li><a href="http://www.webdesignerdepot.com/2016/04/coca-cola-globally-showcases-its-new-design-language/" rel="nofollow" target="_blank">Coca-Cola launches new design language</a></li> <li><a href="http://www.coca-colacompany.com/press-center/press-releases/coca-cola-reveals-new-one-brand-packaging/" rel="nofollow" target="_blank">Coca-Cola Reveals New “One-Brand” Packaging</a></li> </ul> The post <a href="https://rightly.co/podcast/7/" rel="nofollow" target="_blank">Episode 7: Coca-Cola Gets a Rebrand</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 7: Coca-Cola Gets a Rebrand

In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources  Free Brand-Building Video Workshop The Gear I Use for Video  The post Laying the Foundation for Your Brand appeared first on Rightly &amp; Co..

In today’s episode, we’ll give you a sneak-peek into the first video in our <a href="https://rightly.co/training" rel="nofollow" target="_blank">brand-building workshop</a> along with the fundimentals of an effective brand. <h2>Additional Resources</h2> <ul> <li><a href="https://rightly.co/training" rel="nofollow" target="_blank">Free Brand-Building Video Workshop</a></li> <li><a href="https://youtu.be/H07D8ZjtG1E" rel="nofollow" target="_blank">The Gear I Use for Video</a></li> </ul> The post <a href="https://rightly.co/podcast/laying-the-foundation-for-your-brand/" rel="nofollow" target="_blank">Laying the Foundation for Your Brand</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Laying the Foundation for Your Brand

In this episode, we’re going to discuss a tool that made me drop Dropbox and why you may want to consider the same. On occasion, I’m going to make a point of taking the time to highlight a specific tool sometimes free, other times paid, but always useful for getting more done or building your brand. The topics we’ll cover in this episode:  Why I dropped Dropbox Sync is a pretty amazing (and free) file syncing tool  Recommended Resources  The Sync website CloudApp*  Recommended Reading  Why I Dropped Dropbox Sync: The Perfect Dropbox Alternative  * This is an affiliate link The post Episode 5: A Free Tool That Might Make You Drop Dropbox appeared first on Rightly &amp; Co..

In this episode, we’re going to discuss a tool that made me drop Dropbox and why you may want to consider the same. On occasion, I’m going to make a point of taking the time to highlight a specific tool sometimes free, other times paid, but always useful for getting more done or building your brand. The topics we’ll cover in this episode: <ul> <li>Why I dropped Dropbox</li> <li>Sync is a pretty amazing (and free) file syncing tool</li> </ul> Recommended Resources <ul> <li><a href="https://www.getsync.com/" rel="nofollow" target="_blank">The Sync website</a></li> <li><a href="http://my.cl.ly/r/0L442e0u2Y3P3b0v" rel="nofollow" target="_blank">CloudApp</a>*</li> </ul> Recommended Reading <ul> <li><a href="https://rightly.co/why-i-dropped-dropbox/" rel="nofollow" target="_blank">Why I Dropped Dropbox</a></li> <li><a href="https://rightly.co/sync-the-perfect-dropbox-alternative/" rel="nofollow" target="_blank">Sync: The Perfect Dropbox Alternative</a></li> </ul> * This is an affiliate link The post <a href="https://rightly.co/podcast/5/" rel="nofollow" target="_blank">Episode 5: A Free Tool That Might Make You Drop Dropbox</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 5: A Free Tool That Might Make You Drop Dropbox

Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.” In today’s episode, we’ll take a different view of this common phrase to help you aim for work that wins and wows customers. The main points we’ll cover:  “Perfectionism” What’s the idea behind the phrase “done is better than perfect?” What would happen if any of the leading brands followed this philosophy? What does “craftsmanship” mean in the digital age? Doing work that you get remembered for  The post 065: Done Is Better Than Perfect? appeared first on Rightly &amp; Co..

Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.” In today’s episode, we’ll take a different view of this common phrase to help you aim for work that wins and wows customers. The main points we’ll cover: <ol> <li>“Perfectionism”</li> <li>What’s the idea behind the phrase “done is better than perfect?”</li> <li>What would happen if any of the leading brands followed this philosophy?</li> <li>What does “craftsmanship” mean in the digital age?</li> <li>Doing work that you get remembered for</li> </ol> The post <a href="https://rightly.co/podcast/065-done-is-better-than-perfect/" rel="nofollow" target="_blank">065: Done Is Better Than Perfect?</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

065: Done Is Better Than Perfect?

Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative. This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I’ll give you the details. Plus, today I’ll walk you through the various types of logos—ranging from the wordmark to the pictorial brand mark along with some basic guidelines for which brands these typically work best with. Recommended stories mentioned in this episode:  Why Static Website Generators Are The Next Big Thing  The main topics we’ll cover in this episode:  What is a logo? The varying types of logos  Recommended tools and resources:  Dato CMS (for creating static websites)  The post Episode 46: What Type of Logo Best Fits Your Brand? appeared first on Rightly &amp; Co..

Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative. This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I’ll give you the details. Plus, today I’ll walk you through the various types of logos—ranging from the wordmark to the pictorial brand mark along with some basic guidelines for which brands these typically work best with. Recommended stories mentioned in this episode: <ul> <li><a href="https://www.smashingmagazine.com/2015/11/modern-static-website-generators-next-big-thing/" rel="nofollow" target="_blank">Why Static Website Generators Are The Next Big Thing</a></li> </ul> The main topics we’ll cover in this episode: <ul> <li>What is a logo?</li> <li>The varying types of logos</li> </ul> Recommended tools and resources: <ul> <li><a href="https://www.datocms.com" rel="nofollow" target="_blank">Dato CMS</a> (for creating static websites)</li> </ul> The post <a href="https://rightly.co/podcast/46/" rel="nofollow" target="_blank">Episode 46: What Type of Logo Best Fits Your Brand?</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 46: What Type of Logo Best Fits Your Brand?

In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant.In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer. Most designers don’t understand design What design is not What is design? What makes good design? Additional Resources Article: Most Designers Don’t Understand Design The Non-Designer’s Design Book The post You Are a Designer appeared first on Rightly &amp; Co..

In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant.In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer.<ul> <li>Most designers don’t understand design</li> <li>What design is not</li> <li>What is design?</li> <li>What makes good design?</li> </ul><h1>Additional Resources</h1><ul> <li><a href="https://rightly.co/designers-dont-understand-design/" rel="noopener noreferrer nofollow" target="_blank">Article: Most Designers Don’t Understand Design</a></li> <li><a href="https://amzn.to/2X4CnIt" rel="noopener noreferrer nofollow" target="_blank">The Non-Designer’s Design Book</a></li> </ul>The post <a href="https://rightly.co/podcast/you-are-a-designer/" rel="nofollow" target="_blank">You Are a Designer</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

You Are a Designer

Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing. Plus, Taco Bell recently did a bit of a rebrand of their tried and true, well-known, logo. We’ll touch on this and why so many of even the biggest brands are falling into one of the oldest traps in the branding world: trend-following. Also, if you’re a blogger, you’ve probably heard of an “editorial calendar.” Today, we’ll dive into why, if you don’t have one already, an editorial calendar is an essential piece to building a strong online presence.New and old Taco Bell logos. Image credit: FastCoThe topics we’ll cover in this episode:  Consider the type of content you want to provide Develop your publishing schedule—consistency is key  Recommended Resources  Tool: Editorial Calendar WordPress plugin Tool: CoSchedule  Recommended Reading  Amazon no longer offers price match refunds on anything but TVs It’s a bargain on Amazon — or is it? Taco Bell’s New Logo Is the Worst  The post Episode 34: The Importance of an Editorial Calendar appeared first on Rightly &amp; Co..

Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing. Plus, Taco Bell recently did a bit of a rebrand of their tried and true, well-known, logo. We’ll touch on this and why so many of even the biggest brands are falling into one of the oldest traps in the branding world: trend-following. Also, if you’re a blogger, you’ve probably heard of an “editorial calendar.” Today, we’ll dive into why, if you don’t have one already, an editorial calendar is an essential piece to building a strong online presence.New and old Taco Bell logos. Image credit: FastCo The topics we’ll cover in this episode: <ul> <li>Consider the type of content you want to provide</li> <li>Develop your publishing schedule—consistency is key</li> </ul> Recommended Resources <ul> <li>Tool: <a href="https://wordpress.org/plugins/editorial-calendar/" rel="nofollow" target="_blank">Editorial Calendar WordPress plugin</a></li> <li>Tool: <a href="https://rightly.co/coschedule" rel="nofollow" target="_blank">CoSchedule</a></li> </ul> Recommended Reading <ul> <li><a href="https://techcrunch.com/2016/05/23/amazon-kills-its-price-protection-policy/" rel="nofollow" target="_blank">Amazon no longer offers price match refunds on anything but TVs</a></li> <li><a href="http://www.thetimes.co.uk/edition/news/its-a-bargain-on-amazon-or-is-it-57w52rg90" rel="nofollow" target="_blank">It’s a bargain on Amazon — or is it?</a></li> <li><a href="https://www.fastcodesign.com/3065681/taco-bells-new-logo-is-the-worst" rel="nofollow" target="_blank">Taco Bell’s New Logo Is the Worst</a></li> </ul> The post <a href="https://rightly.co/podcast/34/" rel="nofollow" target="_blank">Episode 34: The Importance of an Editorial Calendar</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 34: The Importance of an Editorial Calendar

As the internet continues to grow, it’s easy the lose site of the tool we use everyday to access it: a web browser. I’ll talk about Google Chrome’s continued dominance among web users as Microsoft’s user base continues to crater—even after the shift to Microsoft Edge from the infamous Internet Explorer. Plus, typography: it surrounds us everywhere we go. From logos to signs to books to web pages, typography is the cornerstone of it all. Today we’ll talk a little typography history, some basics, along with a few typography tips you can put into practice, today. The topics we’ll cover in this episode:  Microsoft has lost over 300 million browser users in 2016, mostly to Chrome, tracking site shows A brief history of typography Typography basics The personalities of typefaces Typography tip: Don’t mix typefaces of a similar classification Typography tip: Don’t use Comic Sans, Papyrus, or Times New Roman Typography tip: Favor readability over everything else  Other interesting typography things:  Kerning Game Comic Sans Criminal Know Your Font  The post Episode 33: What You Need to Know About Typography appeared first on Rightly &amp; Co..

As the internet continues to grow, it’s easy the lose site of the tool we use everyday to access it: a web browser. I’ll talk about Google Chrome’s continued dominance among web users as Microsoft’s user base continues to crater—even after the shift to Microsoft Edge from the infamous Internet Explorer. Plus, typography: it surrounds us everywhere we go. From logos to signs to books to web pages, typography is the cornerstone of it all. Today we’ll talk a little typography history, some basics, along with a few typography tips you can put into practice, today. The topics we’ll cover in this episode: <ul> <li><a href="http://www.businessinsider.com/300-million-users-ditched-microsoft-browsers-2016-11" rel="nofollow" target="_blank">Microsoft has lost over 300 million browser users in 2016, mostly to Chrome, tracking site shows</a></li> <li><a href="https://en.wikipedia.org/wiki/Printing_press" rel="nofollow" target="_blank">A brief history of typography</a></li> <li><a href="https://rightly.co/infographic-need-know-typography/" rel="nofollow" target="_blank">Typography basics</a></li> <li>The personalities of typefaces</li> <li>Typography tip: Don’t mix typefaces of a similar classification</li> <li>Typography tip: Don’t use Comic Sans, Papyrus, or Times New Roman</li> <li>Typography tip: Favor readability over everything else</li> </ul> Other interesting typography things: <ul> <li><a href="http://type.method.ac" rel="nofollow" target="_blank">Kerning Game</a></li> <li><a href="http://www.comicsanscriminal.com" rel="nofollow" target="_blank">Comic Sans Criminal</a></li> <li><a href="https://knowyourfont.com" rel="nofollow" target="_blank">Know Your Font</a></li> </ul> The post <a href="https://rightly.co/podcast/33/" rel="nofollow" target="_blank">Episode 33: What You Need to Know About Typography</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 33: What You Need to Know About Typography

Microsoft recently announced a competitor for the team management and collaboration service, “Slack.” We’ll give you the details—including Slack’s response to the software giant’s new rivalry—some really interesting details there you won’t want to miss. Also, you may be familiar with the old debate between having a website, an app, or both for your platform or service. Today, we’ll dive into an interesting study on the topic to find that things may be shifting a direction you might not expect. Today’s sponsor is ConvertKit: get your Email marketing under control and start a free, 30-day trial today. The topics we’ll cover in this episode:  Microsoft announces its slack competitor Slack responds to Microsoft’s competition Browsers or apps? The future of mobile Most smartphone users download zero apps per month When an app makes sense Keeping mobile at the forefront of your site’s usability practices  The post Episode 32: Should My Platform Have a Website, App, or Both? appeared first on Rightly &amp; Co..

Microsoft recently announced a competitor for the team management and collaboration service, “Slack.” We’ll give you the details—including Slack’s response to the software giant’s new rivalry—some really interesting details there you won’t want to miss. Also, you may be familiar with the old debate between having a website, an app, or both for your platform or service. Today, we’ll dive into an interesting study on the topic to find that things may be shifting a direction you might not expect. Today’s sponsor is ConvertKit: get your Email marketing under control and start a <a href="https://rightly.co/convertkit" rel="nofollow" target="_blank">free, 30-day trial today</a>. The topics we’ll cover in this episode: <ul> <li><a href="http://thenextweb.com/microsoft/2016/11/02/microsoft-announces-slack-competitor-microsoft-teams/" rel="nofollow" target="_blank">Microsoft announces its slack competitor</a></li> <li><a href="https://slackhq.com/dear-microsoft-8d20965d2849#.zgvk17rt1" rel="nofollow" target="_blank">Slack responds to Microsoft’s competition</a></li> <li><a href="https://blog.intercom.com/browsers-not-apps-are-the-future-of-mobile/" rel="nofollow" target="_blank">Browsers or apps? The future of mobile</a></li> <li><a href="http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/" rel="nofollow" target="_blank">Most smartphone users download zero apps per month</a></li> <li>When an app makes sense</li> <li>Keeping mobile at the forefront of your site’s usability practices</li> </ul> The post <a href="https://rightly.co/podcast/32/" rel="nofollow" target="_blank">Episode 32: Should My Platform Have a Website, App, or Both?</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 32: Should My Platform Have a Website, App, or Both?

Kodak, the brand known well for film and point-and-shoot cameras, is working to push its way into the smartphone market with a device called the Ektra—a 21-megapixel smartphone that’s a throwback to a camera the company released back in 1941. But a new device isn’t the only thing Kodak is incorporating into their brand in an effort to bring back old memories. Along with the new smartphone, Kodak is reverting back to a logo design strikingly similar to logos from 1971 and 2006.Kodak logo transformation process.Image credit: KodakPlus, in today’s app-driven world, there are about as many “to-do list” apps as there are things to do. I’ll take some time to tell you about the todo list app I’ve been using for the last several months along with some tips and tricks that can help you create a powerful workflow. The topics we’ll cover in this episode:  Why I switched to ToDoist An introduction to ToDoist The key features of ToDoist Additional features Creating a streamlined workflow Tip: Configure a keyboard shortcut to quickly create new tasks Tip: Utilizing task templates Tip: Bookmarking useful resources with the browser extension  Recommended Reading  Kodak’s New Logo is a Return to the Classic 1970s  The post Episode 31: Managing Your Tasks with ToDoist appeared first on Rightly &amp; Co..

Kodak, the brand known well for film and point-and-shoot cameras, is working to push its way into the smartphone market with a device called the Ektra—a 21-megapixel smartphone that’s a throwback to a camera the company released back in 1941. But a new device isn’t the only thing Kodak is incorporating into their brand in an effort to bring back old memories. Along with the new smartphone, Kodak is reverting back to a logo design strikingly similar to logos from 1971 and 2006.Kodak logo transformation process. Image credit: Kodak Plus, in today’s app-driven world, there are about as many “to-do list” apps as there are things to do. I’ll take some time to tell you about the todo list app I’ve been using for the last several months along with some tips and tricks that can help you create a powerful workflow. The topics we’ll cover in this episode: <ul> <li>Why I switched to <a href="https://todoist.com" rel="nofollow" target="_blank">ToDoist</a></li> <li>An introduction to ToDoist</li> <li>The key features of ToDoist</li> <li><a href="https://todoist.com/comparePlans" rel="nofollow" target="_blank">Additional features</a></li> <li>Creating a streamlined workflow</li> <li>Tip: Configure a keyboard shortcut to quickly create new tasks</li> <li>Tip: Utilizing task templates</li> <li>Tip: Bookmarking useful resources with the browser extension</li> </ul> Recommended Reading <ul> <li><a href="http://petapixel.com/2016/10/22/kodaks-new-logo-return-classic-1970s-logo/" rel="nofollow" target="_blank">Kodak’s New Logo is a Return to the Classic 1970s</a></li> </ul> The post <a href="https://rightly.co/podcast/31/" rel="nofollow" target="_blank">Episode 31: Managing Your Tasks with ToDoist</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 31: Managing Your Tasks with ToDoist

Just about everyone is familiar with Apple’s iPhone ads, but have you ever noticed the fact that on every product photo it’s always 9:41? We’ll get into the interesting story behind this unique branding move—plus—we’ll dive into how your smartphone—yes that thing that’s suppose to make your life easier and more productive—may actually be hindering your productivity. Also, I’ll cover a listener-submitted question about how to begin the process of learning Graphic Design. We’ll provide resources for learning design and web development whether you’re wanting to become a pro or just learn some of the basics. Here’s our listener question: Hello! I have been preparing to start off on a side career in graphic design (emphasis on book covers, logo design, and hopes to start learning web design with WordPress) for the last year. I have some fine arts training and some graphic design training from college although I dropped out in my junior year. I have been inspired by others who have gone the “self taught route” and that is why I have been reading books, web pages, tutorials to start on the side of my full time job, with the hopes of being able to go full freelance in the future. It seems silly to me to get a BA in Graphic Design when I can save the money and learn on my own. My issue now is that I have seen reports that show positions such as U/I, U/X designer, email marketer designer, etc. acquired with degrees show salaries at least of $70,000. My question is, would it be better to commit to going back to school for BA degree programs in these specific fields that seem to pay well (with all the costs and 2-4 year time commitment of a college degree) or are these skills one could learn on their own? Maybe it depends on if a person is wanting to work for a company and then go freelance, or if someone wants to just go freelance? Sorry for the wall of text. I hope my question makes sense and has merit in being asked. Great podcast and resources! Thank you for all you do! -Gabriel The topics we’ll cover in this episode:  Deciding between college and a self-learning solution The difference between learning design and learning to become a designer Start with the principles—The Non-Designer’s Design Book Treehouse Stay up-to-date with design trends and best practices (Episode 10) Recommended Reading over at A Book Apart Stay informed with Smashing Magazine and CSS Tricks (Episode 13)  Recommended Reading  It’s Always 9:41 on the iPhone 6 Your phone is getting in your way  The post Episode 30: On Learning Graphic Design and Web Development appeared first on Rightly &amp; Co..

Just about everyone is familiar with Apple’s iPhone ads, but have you ever noticed the fact that on every product photo it’s always 9:41? We’ll get into the interesting story behind this unique branding move—plus—we’ll dive into how your smartphone—yes that thing that’s suppose to make your life easier and more productive—may actually be hindering your productivity. Also, I’ll cover a listener-submitted question about how to begin the process of learning Graphic Design. We’ll provide resources for learning design and web development whether you’re wanting to become a pro or just learn some of the basics. Here’s our listener question: <blockquote>Hello! I have been preparing to start off on a side career in graphic design (emphasis on book covers, logo design, and hopes to start learning web design with WordPress) for the last year. I have some fine arts training and some graphic design training from college although I dropped out in my junior year. I have been inspired by others who have gone the “self taught route” and that is why I have been reading books, web pages, tutorials to start on the side of my full time job, with the hopes of being able to go full freelance in the future. It seems silly to me to get a BA in Graphic Design when I can save the money and learn on my own. My issue now is that I have seen reports that show positions such as U/I, U/X designer, email marketer designer, etc. acquired with degrees show salaries at least of $70,000. My question is, would it be better to commit to going back to school for BA degree programs in these specific fields that seem to pay well (with all the costs and 2-4 year time commitment of a college degree) or are these skills one could learn on their own? Maybe it depends on if a person is wanting to work for a company and then go freelance, or if someone wants to just go freelance? Sorry for the wall of text. I hope my question makes sense and has merit in being asked. Great podcast and resources! Thank you for all you do! -Gabriel</blockquote> The topics we’ll cover in this episode: <ul> <li>Deciding between college and a self-learning solution</li> <li>The difference between learning design and learning to become a designer</li> <li>Start with the principles—<a href="https://www.amazon.com/Non-Designers-Design-Book-4th/dp/0133966151" rel="nofollow" target="_blank">The Non-Designer’s Design Book</a></li> <li><a href="https://rightly.co/treehouse" rel="nofollow" target="_blank">Treehouse</a></li> <li><a href="https://rightly.co/podcast/10/" rel="nofollow" target="_blank">Stay up-to-date with design trends and best practices</a> (<a href="https://rightly.co/podcast/10/" rel="nofollow" target="_blank">Episode 10</a>)</li> <li>Recommended Reading over at <a href="https://abookapart.com/products/" rel="nofollow" target="_blank">A Book Apart</a></li> <li>Stay informed with <a href="https://www.smashingmagazine.com" rel="nofollow" target="_blank">Smashing Magazine</a> and <a href="https://css-tricks.com" rel="nofollow" target="_blank">CSS Tricks</a> (<a href="https://rightly.co/podcast/13/" rel="nofollow" target="_blank">Episode 13</a>)</li> </ul> Recommended Reading <ul> <li><a href="http://www.theatlantic.com/technology/archive/2014/11/its-always-941-on-the-iphone-6/382255/" rel="nofollow" target="_blank">It’s Always 9:41 on the iPhone 6</a></li> <li><a href="https://blog.intercom.com/when-phones-become-more-important-than-people/" rel="nofollow" target="_blank">Your phone is getting in your way</a></li> </ul> The post <a href="https://rightly.co/podcast/30/" rel="nofollow" target="_blank">Episode 30: On Learning Graphic Design and Web Development</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 30: On Learning Graphic Design and Web Development

Taking a jab at Facebook, Yahoo! has done big rebrand of their main news app which is yet another attempt to dethrone Facebook as a dominant platform for consuming news. In addition, Yahoo! has been under fire for allegedly scanning Emails and handing them over to US intelligence—important information to know if you’re a Yahoo user. Also, today we’ll jump into “responsive web design.” I’ll give a brief introduction to what it is, if you’re not already familiar with it, and why it’s no longer optional for your website. The topics we’ll cover in this episode:  Yahoo rebranded its main app to try to become more like Facebook Yahoo secretly scanned customer emails for U.S. intelligence – sources What Is Responsive Web Design? The difference between a “responsive” website and a “mobile version” of a website Should my website be responsive? Current mobile use across the web How can I know if my website is responsive?  Recommended Resources  ResponsiveTest.net  Recommended Reading  Responsive Web Design (A Book Apart)  The post Episode 29: The Age of Responsive Web Design appeared first on Rightly &amp; Co..

Taking a jab at Facebook, Yahoo! has done big rebrand of their main news app which is yet another attempt to dethrone Facebook as a dominant platform for consuming news. In addition, Yahoo! has been under fire for allegedly scanning Emails and handing them over to US intelligence—important information to know if you’re a Yahoo user. Also, today we’ll jump into “responsive web design.” I’ll give a brief introduction to what it is, if you’re not already familiar with it, and why it’s no longer optional for your website. The topics we’ll cover in this episode: <ul> <li><a href="http://thenextweb.com/apps/2016/10/05/yahoo-just-rebranded-its-main-app-to-try-to-become-more-like-facebook/?ref=webdesignernews.com" rel="nofollow" target="_blank">Yahoo rebranded its main app to try to become more like Facebook</a></li> <li><a href="http://www.reuters.com/article/us-yahoo-nsa-exclusive-idUSKCN1241YT" rel="nofollow" target="_blank">Yahoo secretly scanned customer emails for U.S. intelligence – sources</a></li> <li><a href="https://www.smashingmagazine.com/2011/01/guidelines-for-responsive-web-design/" rel="nofollow" target="_blank">What Is Responsive Web Design?</a></li> <li>The difference between a “responsive” website and a “mobile version” of a website</li> <li>Should my website be responsive?</li> <li><a href="https://rightly.co/podcast/11/" rel="nofollow" target="_blank">Current mobile use across the web</a></li> <li>How can I know if my website is responsive?</li> </ul> Recommended Resources <ul> <li><a href="http://responsivetest.net/#u=https://rightly.co%7C1024%7C768%7C1" rel="nofollow" target="_blank">ResponsiveTest.net</a></li> </ul> Recommended Reading <ul> <li><a href="https://abookapart.com/products/responsive-web-design" rel="nofollow" target="_blank">Responsive Web Design</a> (A Book Apart)</li> </ul> The post <a href="https://rightly.co/podcast/29/" rel="nofollow" target="_blank">Episode 29: The Age of Responsive Web Design</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 29: The Age of Responsive Web Design

We’ve all heard the phrase “less is more,” in a variety of different instances. But just how important is it in design? In this episode, we discuss this well-known phrase, not only in the design realm, but also in regards to your site’s content, brand, and usability. Also, what’s the difference between “blandness” and “simplicity?” You guessed it—we’ll cover this as well. The sponsor of this episode is Audible. Go to AudibleTrial.com/RightlyDesigned to start your 30-day free trial and get any audiobook, totally free. The topics we’ll cover in this episode:  Where did the phrase “less is more” come from? Unnecessary complexity: one of the most common mistakes in design A recent client Email that highlights the importance of the “less is more” approach to design Some quotes (writing and design) that help capture the “less is more concept” (see below) The difference between “simplicity” and “blandness”  Also, here are the quotes shared in this episode: “Brevity is the soul of wit.” ―William Shakespeare, Hamlet “I have only made this letter longer because I have not had the time to make it shorter.” ―Blaise Pascal, The Provincial Letters “Take great pains to be clear. Remember that though you start by knowing what you mean, the reader doesn’t, and a single ill-chosen word may lead him to a total misunderstanding. In a story it is terribly easy just to forget that you have not told the reader something that he needs to know—the whole picture is so clear in your own mind that you forget that it isn’t the same in his.” —C.S. Lewis “Always try to use the language so as to make quite clear what you mean and make sure your sentence couldn’t mean anything else.” —C.S. Lewis “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” —Antoine de Saint-Exupéry Recommended Reading  Tech Giants Are Developing a New Type of Font  The post Episode 28: The Importance of ‘Less Is More’ in Design appeared first on Rightly &amp; Co..

We’ve all heard the phrase “less is more,” in a variety of different instances. But just how important is it in design? In this episode, we discuss this well-known phrase, not only in the design realm, but also in regards to your site’s content, brand, and usability. Also, what’s the difference between “blandness” and “simplicity?” You guessed it—we’ll cover this as well. The sponsor of this episode is Audible. Go to <a href="http://audibletrial.com/RightlyDesigned" rel="nofollow" target="_blank">AudibleTrial.com/RightlyDesigned</a> to start your 30-day free trial and get any audiobook, totally free. The topics we’ll cover in this episode: <ul> <li><a href="https://en.wikipedia.org/wiki/Less_is_more" rel="nofollow" target="_blank">Where did the phrase “less is more” come from?</a></li> <li>Unnecessary complexity: one of the most common mistakes in design</li> <li>A recent client Email that highlights the importance of the “less is more” approach to design</li> <li>Some quotes (writing and design) that help capture the “less is more concept” (see below)</li> <li>The difference between “simplicity” and “blandness”</li> </ul> Also, here are the quotes shared in this episode: <blockquote>“Brevity is the soul of wit.” ―William Shakespeare, Hamlet “I have only made this letter longer because I have not had the time to make it shorter.” ―Blaise Pascal, The Provincial Letters “Take great pains to be clear. Remember that though you start by knowing what you mean, the reader doesn’t, and a single ill-chosen word may lead him to a total misunderstanding. In a story it is terribly easy just to forget that you have not told the reader something that he needs to know—the whole picture is so clear in your own mind that you forget that it isn’t the same in his.” —C.S. Lewis “Always try to use the language so as to make quite clear what you mean and make sure your sentence couldn’t mean anything else.” —C.S. Lewis “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” —<a href="https://en.wikipedia.org/wiki/Antoine_de_Saint-Exupéry" rel="nofollow" target="_blank">Antoine de Saint-Exupéry</a></blockquote> Recommended Reading <ul> <li><a href="https://rightly.co/tech-giants-are-developing-a-new-type-of-font/" rel="nofollow" target="_blank">Tech Giants Are Developing a New Type of Font</a></li> </ul> The post <a href="https://rightly.co/podcast/28/" rel="nofollow" target="_blank">Episode 28: The Importance of ‘Less Is More’ in Design</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 28: The Importance of ‘Less Is More’ in Design

With an increasing number of people doing business online, security is increasingly becoming a top concern. I’ll highlight a couple of reasons why, if you haven’t already, you may want to consider getting a security certificate installed on your site—even if you’re not accepting payments. Plus, pricing: it’s a tough thing to gauge especially if you’re new to selling digital products or offering online services. Today, I’ll take some time to provide you with some tips for how to layout and structure your pricing tables to ensure they’re as user-friendly and sale-converting as possible. Recommended stories mentioned in this episode:  Why should you move to HTTPS? HTTPS as a ranking signal  The main topics we’ll cover in this episode:  Pricing Plans Design Checklist (via Github) Notable Themes Tiered Pricing Structure  Recommended tools and resources:  Responsive Pricing Table  The post Episode 44: Best Practices for Structuring Pricing Tables on Your Site appeared first on Rightly &amp; Co..

With an increasing number of people doing business online, security is increasingly becoming a top concern. I’ll highlight a couple of reasons why, if you haven’t already, you may want to consider getting a security certificate installed on your site—even if you’re not accepting payments. Plus, pricing: it’s a tough thing to gauge especially if you’re new to selling digital products or offering online services. Today, I’ll take some time to provide you with some tips for how to layout and structure your pricing tables to ensure they’re as user-friendly and sale-converting as possible. Recommended stories mentioned in this episode: <ul> <li><a href="https://blog.movingtohttps.com/why-should-you-move-to-https-e9e2a032cd21?ref=webdesignernews.com#.sd073bwgc" rel="nofollow" target="_blank">Why should you move to HTTPS?</a></li> <li><a href="https://security.googleblog.com/2014/08/https-as-ranking-signal_6.html" rel="nofollow" target="_blank">HTTPS as a ranking signal</a></li> </ul> The main topics we’ll cover in this episode: <ul> <li><a href="https://gist.github.com/vitalyfriedman/a79d7b72860fbf8d3a12c3aa24af7891" rel="nofollow" target="_blank">Pricing Plans Design Checklist</a> (via Github)</li> <li><a href="https://notablethemes.com/themes/mentoris/" rel="nofollow" target="_blank">Notable Themes Tiered Pricing Structure</a></li> </ul> Recommended tools and resources: <ul> <li><a href="https://wordpress.org/plugins/dk-pricr-responsive-pricing-table/" rel="nofollow" target="_blank">Responsive Pricing Table</a></li> </ul> The post <a href="https://rightly.co/podcast/44/" rel="nofollow" target="_blank">Episode 44: Best Practices for Structuring Pricing Tables on Your Site</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 44: Best Practices for Structuring Pricing Tables on Your Site

Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near the end of 2016. Plus, the holiday’s arrival usually means crowds—as a result—Google can now reportedly tell you how busy or crowded a specific store is at any given time. An interesting story on mobile usability’s continued infiltration of the brick and mortar shopping experience. Also, color fonts are here and promise to make quite a splash in the realm of web typography. I’ll give you the details and how, surprisingly enough, web developers can start using them now. Lastly, we’ll cover why Krispy Kreme Donuts is an object lesson as to why it’s so important to stay true to your brand’s core appeal. Recommended Reading  WordPress Passes 27% Market Share, Banks on Customizer for Continued Success Google Will Tell You How Crowded Places Are in Real Time Color Fonts (More from Adobe) Logominer  The topics we’ll cover in this episode:  The building of the Krispy Kreme brand How Krispy Kreme strayed from the powerful brand they had established (Source) Key takeaways from the brand’s decline The long-term benefits of upholding a brand strategy over chasing short-term growth  The post Episode 35: Staying True to Your Brand’s Core Appeal appeared first on Rightly &amp; Co..

Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near the end of 2016. Plus, the holiday’s arrival usually means crowds—as a result—Google can now reportedly tell you how busy or crowded a specific store is at any given time. An interesting story on mobile usability’s continued infiltration of the brick and mortar shopping experience. Also, color fonts are here and promise to make quite a splash in the realm of web typography. I’ll give you the details and how, surprisingly enough, web developers can start using them now. Lastly, we’ll cover why Krispy Kreme Donuts is an object lesson as to why it’s so important to stay true to your brand’s core appeal. Recommended Reading <ul> <li><a href="https://wptavern.com/wordpress-passes-27-market-share-banks-on-customizer-for-continued-success" rel="nofollow" target="_blank">WordPress Passes 27% Market Share, Banks on Customizer for Continued Success</a></li> <li><a href="http://www.pcmag.com/news/349783/google-will-tell-you-how-crowded-places-are-in-real-time" rel="nofollow" target="_blank">Google Will Tell You How Crowded Places Are in Real Time</a></li> <li><a href="https://css-tricks.com/color-fonts/" rel="nofollow" target="_blank">Color Fonts</a> (<a href="https://helpx.adobe.com/typekit/using/ot-svg-color-fonts.html" rel="nofollow" target="_blank">More from Adobe</a>)</li> <li><a href="http://logominer.com" rel="nofollow" target="_blank">Logominer</a></li> </ul> The topics we’ll cover in this episode: <ul> <li>The building of the Krispy Kreme brand</li> <li>How Krispy Kreme strayed from the powerful brand they had established (<a href="http://www.cfo.com/printable/article.cfm/4007436" rel="nofollow" target="_blank">Source</a>)</li> <li>Key takeaways from the brand’s decline</li> <li>The long-term benefits of upholding a brand strategy over chasing short-term growth</li> </ul> The post <a href="https://rightly.co/podcast/35/" rel="nofollow" target="_blank">Episode 35: Staying True to Your Brand’s Core Appeal</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 35: Staying True to Your Brand’s Core Appeal

Bob Ross

Most of us are aware that SSL and security are becoming increasingly important around the web. Now, WordPress may be pushing this even further with the announcement that come 2017; they will only recommend hosting companies that offer SSL-secured websites by default—something that could have a pretty big impact on the way hosting is offered. Plus, if blog or web comments are a big part of your platform, you may be interested in a recent study released by Nate Silver’s Five Thirty Eight which dives into the minds of internet commenters and why they do what they do. Also, today we’ll talk about Bob Ross, yes the late painter and host of The Joy of Painting and what he can teach us about building a personal brand. Recommended stories mentioned in this episode:  WordPress Will Only Recommend Hosting Companies Offering SSL by Default in 2017 We Asked 8,500 Internet Commenters Why They Do What They Do  The main topics we’ll cover in this episode:  Who is Bob Ross? The Bob Ross “brand” Bob Ross became synonymous with painting Bob Ross created products to solve problems—never to merely “sell” something Bob Ross was building a list before Email was even a thing  The post Episode 36: What Bob Ross Can Teach Us About Building a Personal Brand appeared first on Rightly &amp; Co..

Most of us are aware that SSL and security are becoming increasingly important around the web. Now, WordPress may be pushing this even further with the announcement that come 2017; they will only recommend hosting companies that offer SSL-secured websites by default—something that could have a pretty big impact on the way hosting is offered. Plus, if blog or web comments are a big part of your platform, you may be interested in a recent study released by Nate Silver’s Five Thirty Eight which dives into the minds of internet commenters and why they do what they do. Also, today we’ll talk about Bob Ross, yes the late painter and host of The Joy of Painting and what he can teach us about building a personal brand. Recommended stories mentioned in this episode: <ul> <li><a href="https://wptavern.com/wordpress-will-only-recommend-hosting-companies-offering-ssl-by-default-in-2017" rel="nofollow" target="_blank">WordPress Will Only Recommend Hosting Companies Offering SSL by Default in 2017</a></li> <li><a href="http://fivethirtyeight.com/features/we-asked-8500-internet-commenters-why-they-do-what-they-do/" rel="nofollow" target="_blank">We Asked 8,500 Internet Commenters Why They Do What They Do</a></li> </ul> The main topics we’ll cover in this episode: <ul> <li><a href="https://en.wikipedia.org/wiki/Bob_Ross" rel="nofollow" target="_blank">Who is Bob Ross?</a></li> <li>The Bob Ross “brand”</li> <li>Bob Ross became synonymous with painting</li> <li>Bob Ross created products to solve problems—never to merely “sell” something</li> <li>Bob Ross was building a list before Email was even a thing</li> </ul> The post <a href="https://rightly.co/podcast/36/" rel="nofollow" target="_blank">Episode 36: What Bob Ross Can Teach Us About Building a Personal Brand</a> appeared first on <a href="https://rightly.co" rel="nofollow" target="_blank">Rightly &amp; Co.</a>.

Episode 36: What Bob Ross Can Teach Us About Building a Personal Brand

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