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Rank #44 in Marketing category

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Marketing
Entrepreneurship

Between Now and Success

Updated 8 days ago

Rank #44 in Marketing category

Business
Marketing
Entrepreneurship
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Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.

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Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.

iTunes Ratings

75 Ratings
Average Ratings
69
4
0
0
2

Must listen for advisors!

By Andrew Musbach - Nov 20 2019
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Steve does a fantastic job with bringing on a wide array of experts and then asking the right questions so that you always end up with tangible takeaways! Equally as valuable is hearing his perspective throughout the conversations!

A Must Listen Podcast for Forward-Thinking Advisors

By Mike H. in south Florida - Sep 25 2019
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Steve’s podcasts (and his newsletter, btw) provide incredibly valuable insights from leaders both in and out of the industry. I really enjoy hearing the perspectives of his guests - they have helped me avoid advisor “group think” and apply lessons from various professions and businesses to our world.

iTunes Ratings

75 Ratings
Average Ratings
69
4
0
0
2

Must listen for advisors!

By Andrew Musbach - Nov 20 2019
Read more
Steve does a fantastic job with bringing on a wide array of experts and then asking the right questions so that you always end up with tangible takeaways! Equally as valuable is hearing his perspective throughout the conversations!

A Must Listen Podcast for Forward-Thinking Advisors

By Mike H. in south Florida - Sep 25 2019
Read more
Steve’s podcasts (and his newsletter, btw) provide incredibly valuable insights from leaders both in and out of the industry. I really enjoy hearing the perspectives of his guests - they have helped me avoid advisor “group think” and apply lessons from various professions and businesses to our world.
Cover image of Between Now and Success

Between Now and Success

Latest release on Jan 13, 2020

Read more

Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.

Rank #1: The “Secret Sauce” That Led United Capital from $0 to $24 Billion in AUM

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The growth of United Capital is a fascinating case study in how being early on a trend, M&A, technology, financial life planning, and a charismatic leader all came together to create one of the industry’s biggest and most innovative RIA firms. Today, we’ll take a deep dive on this story through one of firm’s longest tenured employees, Matt Brinker.

Starting at $0 in 2005, Joe Duran founded United Capital, and one of his early hires was Matt Brinker. Matt joined the firm when it had about $300 million in AUM and rode it all the way to $24 billion in AUM. He left after 13 years when the company was sold to Goldman Sachs in mid-2019.

Most recently, Matt was the chief business development officer and head of acquisitions for the firm.

Oct 21 2019

1hr 2mins

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Rank #2: The Surprising Marketing Strategies That Are Crushing It For Financial Advisors

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What's working right now in financial advisor marketing? Based on my conversation with marketing pro Abby Salameh, you'll be very surprised.

While attending the 2018 In|Vest Conference in New York, I had a chance to sit down with Abby Salameh for an in-depth conversation about the state of advisor marketing. We talked about which marketing strategies are working the best, branding, the client experience, referrals, making a good first impression with prospects, the proper role of technology in marketing, and much more.

Abby Salameh is the Chief Marketing Officer at Private Advisor Group, a RIA with 620 advisors overseeing $27 billion in AUM (See my earlier podcast with John Hyland, the co-founder of Private Advisor Group). Her sterling career as a RIA marketing expert has included stops at Sanford Bernstein, TD Waterhouse, and the Fusion Advisor Network. She was also a founding member of the team that launched Investment News.

One consistent thread among the most successful advisory firms is they know how to market. And they know how to strike the right balance between using technology to scale their marketing efforts and using the human touch to engage potential new clients. So if you're looking to improve your marketing efforts, generate more qualified leads, and position your firm for accelerated growth, you'll want to listen to today's conversation with Abby Salameh.

Jul 23 2018

1hr 1min

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Rank #3: Top advisor Erin Botsford on building her Seven Figure Firm

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Erin Botsford is one of the top financial advisors in the country. She is the founder and CEO of the Botsford Financial Group, which has nearly $1 billion in assets under management. She has appeared on Barron’s list of the Top 100 Women Financial Advisors and Top 100 Independent Financial Advisors multiple times. And she’s also an author who just released her second book, “Seven Figure Firm.”

But maybe more impressive than Erin’s resume is the hardship she had to overcome to get where she is today.

Erin was only 11 when her father died of a heart attack. The small life insurance policy he left behind made life very hard for Erin, her mother, and her five siblings. A car accident in her teenage years and a bad investment with a stockbroker in her early 20s put further strain on Erin’s family life and finances. These experiences taught Erin the value of comprehensive financial planning and asset protection, lessons she continues to impart to her clients.

On today’s show, Erin discusses her compelling story, the personal and financial lessons she took away from her adversities, and how she built her own seven figure firm from scratch.

Mar 18 2017

1hr 10mins

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Rank #4: Savant Capital's Brent Brodeski On Going From $0 to $5 Billion in AUM

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Imagine walking into a doctor’s office with a bad cough and walking out on crutches, still coughing. That’s how Brent Brodeski saw the client experience of financial advisory in 1992 when he co-founded Savant Capital Management in Rockford, IL.

“It was kind of like going to the general practitioner, you get a checkup, and he wrote prescriptions and sent people on their way,” said Brent. “And people take that prescription and imagine the pharmacist saying, ‘No, I’m going to sell you this wonder drug instead. It’s more expensive and doesn’t really make you better.’ That was the problem, the clients had a prescription for one thing and they often were getting something else.”

On today's pod we discuss lessons Brent learned from diagnosing his clients’ problems and devising the best cures for their finances on his way to expanding Savant to nearly $5 billion in assets under management and 13 offices throughout the Midwest:

Jan 30 2017

55mins

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Rank #5: A Barron’s Top 15 Advisor on His Unorthodox Way to Billions in AUM

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I’ve long said that there are many ways to be successful as a financial advisor. My guest today, Steve Cassaday, founder and CEO of Cassaday and Company, Inc., is a perfect example. His main marketing plan is a throwback to the 1990s. He spends hundreds of thousands of dollars per year doing high-end dinner seminars for a carefully selected group of people. And when they become a client, he creates a comprehensive financial plan for them but he does NOT use financial planning software to do it.

Steve Cassaday and I talked about how he’s grown from $44 million in AUM to the #12 ranked advisor in Barron’s list of the Top 100 Independent Financial Advisors and $2.7 billion in AUM. We also discussed the principles that guide his business, how he explains the firm's value proposition, the service differentiators that his firm delivers that are above and beyond what most firms do, and the marketing strategy that has added about one billion in new assets and is still working today.

Feb 26 2018

54mins

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Rank #6: 15 non-obvious trends that will give you an unfair advantage

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Nobody can accurately and consistently predict the future but by observing and curating ideas, you can uncover accelerating trends, see things other people miss, and position your business to profit from these upcoming opportunities.

In 1982, John Naisbitt wrote a book called Megatrends. It became a huge bestseller and he made the term "high tech high touch" a household phrase that we still use today.

Unfortunately, Naisbitt's trends were so big and unfolded over decades that they weren't immediately actionable.

In steps Rohit Bhargava. Rohit publishes a yearly book called Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.

Rohit says, "A great trend is a unique curated observation about the accelerating present. Great trends are never predictions about the world 20 years from now. Those are most often guesses or wishful thinking."

Another trend forecaster, Chris Sanderson, describes trends as “profits waiting to happen.” That's clever but to turn trends into profits, you have to act on them.

In today's show, Rohit and I discuss some of the non-obvious accelerating trends he sees happening right now. We then talk about how to apply those trends to the work financial advisors do.

Jan 14 2017

51mins

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Rank #7: How to close the 70bps gap in your value

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Your business is under assault from Robo Advisors, technology disruption, Vanguard and Schwab’s low-cost call-center programs, the DOL rule, flat markets, and clients who are scrutinizing fees more closely than ever before. Ask yourself…

  1. How will you continue to add value in an industry that faces competitive threats and shrinking margins?
  2. How will you ensure clients don’t fire you if the financial markets experience years of flat to declining returns?

Business as usual will lead to a steady and predictable decline in the value of your business. But there is a way you can add predictable and measurable VALUE that doesn’t depend on the S&P 500 going up.

In today's show, learn how to:

  1. Add overwhelming client value.
  2. Protect your margins.
  3. Get more referrals.
  4. Never lose another client.
  5. Close the 70bps gap in your value.

Nov 08 2016

33mins

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Rank #8: SheCapital founder Tina Powell on the 'how' and 'why' of starting a Robo-Advisor

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Should RIAs offer an automated investing Robo-Advisor service? What are the pros and cons? How should you price the service? Will it cannibalize your existing clients?

In today's show, Tina Powell and I discuss how she launched automated investing Robo-Advisor SheCapital and why they kept it separately branded from the large RIA that she was affiliated with. We also discuss the difficulties in gaining traction with a Robo-Advisor and how that led to her shutting down SheCapital after just about one year in business.

Oct 14 2016

56mins

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Rank #9: 5 Steps to Raising $90 Million in New AUM a Year Through Seminars

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Seminars work. I’ve had multiple advisors on my podcast in recent months who are all killing it with seminars. In fact, today's podcast guest, Bill Keen, raised $90 million in AUM last year from seminars.

Sure, it seems old school in the age of Facebook, YouTube, and Zoom, but people still value human to human live contact. You can only Google, click, and swipe so much before you just want to hear an actual person give you some good, solid information about how to live the best life possible with your money.

If you’re behind the curve on seminars and you aren’t sure how to start, my guest today, Bill Keen, is going to help you catch up. Bill’s firm, Keen Wealth, has almost half a billion dollars in AUM, and seminars have been pivotal to Bill’s success.

On this episode, Bill details the 5-step process he used to perfect his seminar process and it could help you get on track to raise tens of millions in new AUM. Yes, there’s more to it than just slapping together a good PowerPoint. But if you commit to Bill’s process and throw in some personal touches, you’ll be on your way to grabbing an audience and growing your client base.

Mar 25 2019

1hr 13mins

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Rank #10: Using the “Client Experience” to Generate $3 Billion in Organic Growth With Michael Chasnoff

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Michael Chasnoff discusses how he grew Truepoint Wealth Counsel, his fee-only wealth management firm, to $3 billion in AUM and 750 households without any mergers or acquisitions.

May 07 2018

57mins

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Rank #11: The 4 Words That Describe the Value Financial Advisors Deliver With Doug Lennick

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As technology automates much of the “mechanics” of money, advisors need to evolve to the more emotional aspects of money. After all, simply helping rich people get richer isn’t usually a driving motivator for advisors—or clients.

In my conversation with Doug Lennick, the co-founder of Think2Perform, an author, and former EVP of Advice and Retail Distribution for American Express Financial Advisors (now Ameriprise Financial), he shared four words that he believes underlie the real value financial advisors deliver.

Feb 12 2019

1hr 3mins

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Rank #12: Key insights from my 10 most popular podcasts in 2016

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I just finished my second year of podcasting and the numbers are in. Here are my 10 most popular podcasts for 2016 based on downloads along with a key idea shared on each episode. Grab some coffee and a notepad. It'll spark some ideas.

Dec 05 2016

27mins

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Rank #13: Top Sports Psychology Coach on Achieving Peak Performance in Any Endeavor

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What separates the merely good from the absolute best of the best? Is mastery an end that we can achieve, or is it a lifelong process of continual evaluation and improvement?

I've been fascinated by these questions for a long time, particularly as they relate to what drives peak athletic performance and how those concepts might be applicable in other disciplines as well.

Like, say, going from being a competitive long distance runner as a kid to running a successful life-centered planning practice! After all, you and I won't ever stand on an Olympic podium. But we do have to excel in the high-stakes sport that is business so that we can deliver the best results for our clients.

So I googled "top sports psychologists in the US," and it turns out that one of the best in the country was right down the road from me.

Dr. Barbara Meyer is a professor and director of the Laboratory for Sports Psychology and Performance Excellence at the University of Wisconsin - Milwaukee.  Dr. Meyer is not only an academic, she's also a sports psychology coach who works with professional and Olympic athletes on the mental side of the game. In fact, Dr. Meyer has trained athletes at every Winter Olympics since the 2002 Salt Lake City games, where her client won a gold medal.

In this conversation, Dr. Meyer and I discuss how to prepare mentally for a peak performance in any profession, striking a balance between sticking to the process of mastery while still achieving your desired outcomes, and how the concepts of self-regulation and visualization can help you monitor your behavior and alter it based on the demands of the situation you're facing.

If you're serious about personal improvement and growth you're going to love this episode.

Aug 27 2018

1hr 19mins

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Rank #14: Sterling Shea on How Barron's Top Advisors Stay at the Top

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A master class from Sterling Shea on how to revamp your business and thrive as a world-class financial advisor, taught by someone who literally writes the book on where our industry is going and how the best of the best stay at the top.

May 07 2019

58mins

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Rank #15: Top RIA leader Matt Cooper on the shifting trends in the RIA market

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As the co-founder of multi-billion dollar RIA Beacon Pointe in Newport Beach, CA, Matt Cooper has a unique, in the trenches view of trends that are sweeping the financial advisory industry, on both the client and advisor side.

In addition to his original, $7-billion-plus RIA, Matt founded a sister company, Beacon Point Wealth Advisors, which partners with smaller RIAs around the country so they can enjoy the benefits of working with a larger firm. Beacon Point Wealth Advisors includes eight other RIAs, representing more than $2 billion in assets under management.

On today's show, Matt addresses a variety of issues including technology, demographics, minimum account sizes, competitive threats, and much more. Learn from one of the best about how you can keep pace with the trends buffeting our industry.

Apr 01 2017

53mins

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Rank #16: What Do the Ironman, Death, and More Than 600 Advisors Have in Common?

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John Hyland was unhappy.

Fresh out of college, the big firm lifestyle of late nights and steak dinners had taken a physical toll. John felt unhealthy and out of shape. 

At a tailgate party he heard some friends talking about Ironman races, how impossible they seemed, how no average person could complete one. 

“I just had this a-ha moment in my mind,” John told me on a recent podcast. “I just had this moment of clarity and said to myself, "I need to do this." 

John finished the first of eleven Ironman Triathlons in 2000. The lessons from that transformative experience didn’t just improve his health, it gave him a new perspective on how to transform businesses that continues to guide his company, Private Advisor Group.

“I think it's just a great example of having a belief, having a goal and committing to it,” John says. Just like business, Ironman is not a short event. It doesn't happen in a day. It happens over years of training to get the results that you're looking for. But I think it's just that perfect example of setting a goal, breaking it down to what do you need to do every week, what do you need to do every day, monitor your success, alter things when needed and just continue to focus.”

Today, John Hyland is the co-founder of Private Advisor Group, an RIA with approximately $15 billion in AUM and more than 600 affiliated advisors.

Apr 02 2018

53mins

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Rank #17: Using Your Relationship to Money as a Path to Personal and Professional Growth With Brent Kessel

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Today's guest is Brent Kessel. Brent is founder of Abacus Wealth Partners, which has more than 50 employees and more than $2 billion in assets under management.

About ten years ago I was reading a Buddhist magazine and did a double-take when I saw an ad for a financial advisory firm on its back cover. Abacus Wealth has been on my radar ever since.

"I have been a student of different kinds of Eastern traditions, mostly yoga and mindfulness meditation, for over 25 years," Brent says. "As your listeners probably know, the abacus is a Chinese mathematical computational instrument. What I liked about that name is that it felt like it brought in Eastern tradition and history along with computational dexterity, just the ability to really think, figure things out precisely."

Brent's unique path through life and personal passions have had a big influence on how he runs his firm. We discussed how that confluence has helped to make Abacus stand out from the crowd while also offering its clients a mind-opening perspective on what the wealth they're building is really for.

Jan 28 2019

51mins

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Rank #18: The Marketing Strategies That Delivered $6 Billion in Organic AUM Growth in 3 Years with David Bach

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David Bach is one of the most well-known names in personal finance and the RIA space. In 2018, AE Wealth Management ranked as the second-fastest-growing RIA in America according to Investment News and Financial Advisor Magazine.

David is also an 11-time best-selling author, including 9 New York Times best-selling books that have sold over 7 million copies and been translated into 19 languages. His latest, “The Latte Factor,” is also a huge hit.

And on top of all that, David’s massively popular “Smart Women, Smart Retirement” seminars are currently being taught coast to coast by his licensed advisors.

On today's show, we do a deep dive on marketing, with a focus on seminars and the kind of storytelling David uses to connect with prospects and grow great businesses.

Mar 11 2019

1hr 7mins

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Rank #19: 3 Guiding Principles That Lead to Success as a Financial Advisor from Schwab Impact 2018

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What are the top firms doing to outperform the rest?

How are they growing?

What’s the silver bullet that’s going to help my firm hit that 16% five-year growth CAGR I’m seeing from the best of the best?

These were hot topics at last month’s Charles Schwab IMPACT Conference in Washington, D.C. And of course, the very reason that so many of our industry’s best and brightest were gathered there to speak, learn, and network is that there isn’t one “silver bullet” that’s going to transform your practice in 2019.

But some guiding principles for advisors looking to grow did emerge at the conference, which I discussed with Lisa Salvi, Vice President of Business Consulting and Field Experience at Charles Schwab. Lisa and I were joined by Mitch Reiner, Chief Operating Officer, Managing Partner, and Senior Investment Advisor of Capital Investment Advisors, who is a graduate of Schwab’s Executive Leadership Program.

Nov 20 2018

55mins

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Rank #20: How to Apply Positive Psychology Concepts to the Financial Planning Process

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Are your multi-millionaire clients any happier than your merely millionaire clients? As your clients' net worth increases, have you seen a direct rise in their level of happiness? Have you ever felt frustrated that all your hard work on the financial side of your client relationships didn’t move the needle in their sense of well-being?

Helping clients save, grow, and protect their money is a service that clients value and appreciate. But there is so much more you can do to help them beyond just the numbers.

On a scale of 1 to 10, with 10 being maximum life satisfaction and well-being, what if you could help your clients move from a 6 to a 9? Or even to a 10? Think about how that would add meaning to your work and satisfaction to your client’s life.

My recent podcast guest, Dr. Martin Seay of Kansas State University, researches how we can apply the concepts of positive psychology to the financial planning process. And advisors who incorporate Dr. Seay’s work won’t be drifting off course into “touchy-feely” territory. They’ll be putting sound scientific data into action and future-proofing their businesses.

Jun 04 2018

1hr

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Leveraging AI to Automate 30 - 40% of Your Mundane Tasks

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In a Nutshell: In 2020, the most successful advisors have moved past worrying about "competing" with technology. Instead, they're finding ways to automate the 30 - 40% of the mundane tasks that are necessary for relationships but don't enhance them, so that they can focus on the human conversations that create real lasting value -- and more business.

Guest: Matt Reiner, CFP® CFA®, the cofounder and CEO of Benjamin, "the world’s first A.I. assistant created for advisors by advisors."

My Key Takeaway: Used properly, AI can do things human advisors don't need to be doing so that we can focus on things AI can't do, like:

Build better relationships with our clients. Coach our clients on financial matters so that they make better decisions and feel more in control of their futures. Help clients clarify what their money is for and live their best life possible today, not just in retirement.

Also Learn:

1. Why you need to start thinking about technology -- and AI in particular -- as your partner, not your enemy.

2. How an AI platform can help keep your margins and expenses under control during a burst of high growth.

3. What nuts and bolts integration and training looks like when you decide to add an AI component to your tech stack.

Jan 13 2020

52mins

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My 3 Words for 2020

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A single word or a short phrase could permanently change your life.

When you were young, a teacher may have said something to you that forever altered how you viewed yourself—good or bad. Maybe a parent said something that still sticks with you today. Or perhaps a former boss made a comment that drives you nuts to this day—I’m in that boat!

In a similar way, this “My 3 Words” exercise I learned from Chris Brogan is designed to empower you with 3 words that drive your actions and keep you on track to make this your best year ever.

This is the sixth year now where I’ve begun the year by identifying 3 words that will set the course, give me direction, and totally excite me as I move through the year. I write these words at the top of my Daily Outcomes sheet and look at them daily throughout the year.

The premise is simple. Pick 3 words that motivate you, remind you, and guide you on your road to making 2020 your best year ever.

I encourage all my clients to do this and I encourage you to do this same exercise as it will help you stay focused on the most important outcomes for the year.

Dec 30 2019

24mins

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Building a Wildly Successful Marketing Machine

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In a Nutshell: The largest financial advisory firms have developed consistent marketing programs that deliver a predictable stream of ideal clients...and there's just a handful of different ways to do it.

Guest: Brad Johnson. Brad is the Vice President of Advisor Development for Advisors Excel. He's also the host of a great podcast for financial advisors called The Elite Advisor Blueprint.

My Key Takeaway: To get your marketing machine humming:

- Understand that marketing is NOT optional. Referral marketing is not enough. Choose from a list of five broad marketing buckets (with an infinite number of tactical ways to execute), and implement aggressively and consistently.

- Marketing is math. Don't let your emotions distract you from the key numbers that will determine how and when a particular marketing initiative will pay off. 

- Make practicing a practice. Once you identify the most effective marketing strategy for your ideal client pool, practice and pursue mastery of it. 

Also Learn:

1. Why strong marketing that keeps your business growing double digits each year is one of the most effective ways of retaining top talent.

2. How one well-produced piece of content (like a book) can be repurposed, sliced and diced, and become an evergreen source of more content (like blog posts, short videos, and social media posts).

3. What sets apart a valuable proprietary process from a generic commodity that prospects can get from any advisor.

Dec 16 2019

1hr 15mins

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How to Shift From a Financial Advisor to a Financial Coach

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In a Nutshell: Shifting from being a financial advisor to being a financial coach could be the next evolution of how financial guidance is delivered and enable independent human advisors to remain profitable and relevant.

Guest: Todd Tresidder. Todd is a former hedge fund manager who transitioned into a successful financial coaching career. Recently, he has adapted his coaching into a series of premium online courses on wealth building at Financial Mentor. 

My Key Takeaway: In order to keep adding to your value proposition:

-  Spend more time empowering clients and less on enabling them.

- Help your clients find the path to the next step, help them always be taking that next step, and help them avoid the missteps that are in their path.

- Consider getting formal training in how to coach people, from organizations like Coaches Training Institute.

Also Learn:

1. How the act of gaining financial freedom doubles as a path to personal growth.

2. How a financial coach's services differ from a traditional financial advisor's. 

3. What separates most people from setting their wealth goals and actually achieving them. 

Dec 02 2019

1hr 11mins

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Using Clear Career Paths and Partnership Opportunities to Attract and Retain Next Generation Advisors

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In a Nutshell: Clear career paths and offering a path to partnership and equity ownership are key ways to attract and retain next generation advisors and advisory firm leaders.

Guests: Lisa Salvi is Vice President of Advisor Services at Charles Schwab, where she oversees business consulting and education offerings, including their one-on-one consulting engagements, the annual RIA Benchmarking Study, and other programs that support the development of advisor talent.

Yonhee Gordon is a principal and Chief Operating Officer of JMG Financial Group just outside of Chicago, which has more than $3.0 billion in assets under management.

Nov 19 2019

39mins

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How to Write Compelling Copy That Engages Your Audience's Hearts and Minds

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In a Nutshell: Whether you're writing website copy, sending email newsletters, social media posts, physical mailers, or a combination, you have to master the psychology of engagement to turn your prospects into clients and keep your business growing. 

Guest: Adam Bensman. Adam is one of the top direct response copywriters and consultants in the country, and he has a particular expertise in helping financial advisors improve their marketing.

My Key Takeaway: If you want win more business from your copywriting, you need to craft a compelling offer that:

  1. Differentiates your firm.
  2. Reaches your ideal client right where they are.
  3. Addresses the questions that are going in their mind.
  4. Provides a high level of perceived value. 

Also Learn

1.  Why you should delete your glossy headshot from the top of your emails, open with an ellipsis (...),  and always end with a PS.

2. How to address your prospect's pain by appealing to the "search trigger" that brought them to you in the first place. 

3. What 4 quadrants Adam says your marketing needs to hit in order to set yourself apart and demonstrate your value to your audience. 

Nov 04 2019

1hr 17mins

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The “Secret Sauce” That Led United Capital from $0 to $24 Billion in AUM

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The growth of United Capital is a fascinating case study in how being early on a trend, M&A, technology, financial life planning, and a charismatic leader all came together to create one of the industry’s biggest and most innovative RIA firms. Today, we’ll take a deep dive on this story through one of firm’s longest tenured employees, Matt Brinker.

Starting at $0 in 2005, Joe Duran founded United Capital, and one of his early hires was Matt Brinker. Matt joined the firm when it had about $300 million in AUM and rode it all the way to $24 billion in AUM. He left after 13 years when the company was sold to Goldman Sachs in mid-2019.

Most recently, Matt was the chief business development officer and head of acquisitions for the firm.

Oct 21 2019

1hr 2mins

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4 Ways to Learn Faster Than the World is Changing with Taylor Schulte

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If you’re not learning faster than the world is changing, then you are going to fall behind very quickly. And businesses that fall too far behind usually don’t get a second chance to catch up.

A big challenge for financial advisors is, how do you stay on top of everything that’s required to run a successful advisory business?

As Josh Brown put it at the recent Wealth/Stack Conference, “A good advisor is both coach and quarterback, on-demand psychologist and personal friend, historian and futurist.” That’s an awful lot of ground for us to cover in our personal and professional learning. Plus, we have to track technological advances that are impacting our industry, while also adapting to best practices that help our businesses stay ahead of the competition.

If you haven’t made a commitment to learning one of your top responsibilities as a CEO advisor, today’s episode will help you get with the program.

My guest today is financial planner, author, podcast host, and speaker Taylor Schulte. Taylor is the founder of Define Financial, a financial planning firm headquartered in San Diego, CA. He’s also the co-founder of Advisor Growth Community, a place for financial advisors to connect with and learn from each other, and the host of two excellent podcasts, Stay Wealthy and Experiments in Advisor Marketing.

Taylor and I talked about why all financial advisors need to be lifelong learners, our sources for learning, and we share a few marketing ideas too.

Oct 07 2019

53mins

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Wealth/Stack Conference Recap: Should Advisors Be More Like Amazon or More Like Ritz-Carlton? Yes!

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When was the last time you talked to a Netflix employee about your account?

How about an Amazon employee?

I’m guessing for most of you the answer is: never. Netflix automatically charges my credit card every month and uses its algorithms to push content it thinks I’ll enjoy to my home screen.

A shipping problem or return request with Amazon is usually resolved with a couple swipes or clicks. It’s efficient customer service, but it’s all faceless, online, impersonal.

Now, when was the last time you stayed at a Ritz-Carlton or Four Season? How did that experience make you feel? Pretty darn good I bet!

The key to your success as an advisor is to marry the tech efficiency of an Amazon with the deluxe service of a Ritz-Carlton and underpin it with high technical competence. It’s really a three-legged stool—tech efficiency + deluxe service + technical competence.

I sometimes worry that our industry has become so obsessed with the tech efficiency leg of the stool that we are losing sight of what clients are really paying us for—helping them make better financial decisions so they can live their best life possible.

I couldn’t attend this year Wealth/Stack Conference, so I invited two of my favorite past guests who did attend to recap some of the key themes that emerged from the conference.

My guests today are Dennis Morton and Matt Wilson. Dennis is the co-founder of Morton Brown Family Wealth along with his partner, Kathryn Brown. Matt is the Chief Investment Officer and Managing Director of Keen Wealth Advisors along with his partner, Bill Keen.

Here are four major themes from the conference and our thoughts about each.

Sep 23 2019

49mins

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How to Get Started in Email Marketing to Add New Clients and Deepen Your Relationship with Existing Ones from the Former Director of Newsletters at The New Yorker and at BuzzFeed

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Email Marketing is one of the most effective, least expensive, and underutilized marketing strategies available to you right now.

I’m on the record as saying a person’s inbox in the most valuable piece of marketing real estate you can own. When a person gives you permission to show up in their inbox on a regular basis, you can develop a personalized relationship that leads to new business and long-term loyalty.

Now, you might be thinking, "Steve, have you lost your rocker here? Email is so 1990s. Why are you talking about email marketing? Email is dead. We've got Facebook, Snapchat, Twitter, LinkedIn, texting, Instagram, webinars and much more, so why are you talking about a dinosaur like email?"

Because it works!

Just like I was early to the podcasting space five years ago when I started Between Now and Success, the next big marketing and education platform is a resurrection of an old one—email.

I started using “electronic mail” back in the 1980s when I worked for corporate giants Caterpillar and Hewlett-Packard. In those pre-commercial internet days, it was a closed loop and I could send mail only to other employees. I thought it was really cool back then and today, it’s even cooler now that your “email” is as unique and ubiquitous as your thumbprint.

To explore email marketing, I invited one of the country’s leading authorities on email marketing, Dan Oshinsky, to my podcast. Dan is the founder of Inbox Collective, an email consultancy that helps brands grow audiences, build relationships, and get results via email.

Previously, Dan was the Director of Newsletters at The New Yorker, where he helped launch new newsletters, optimize their suite of products, and drive paid subscriber growth through email. Dan was also the Director of Newsletters at BuzzFeed, where he built a team that grew newsletters into one of the biggest referrers of traffic to the site and drove 250 million clicks to BuzzFeed. Dan also wrote more than 200 posts for BuzzFeed, including one that hit 1 million views.

Sep 09 2019

1hr 15mins

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How to Combine FinTech and Your Humanness to Build a Thriving Advisory Business

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A top-notch tech stack is table stakes. And you won’t “out tech the tech titans” so you can’t win on technology.

So what can a financial advisor do to remain relevant and thrive in the years ahead?

You can double-down on your ability to humanize the advisor-client relationship, to understand and deliver on exactly what your clients really need, and you should do it in a technologically-enhanced way.

“You're not competing on your toolkit or the software that you deploy in your office,” says podcast guest Lex Sokolin. “You're competing on the core need, which is that most people don't have enough money. They don't know how to retire. They're super anxious. I think the smart financial advisor will shade the constructs of how they work and move towards what the human need is in this evolving world.”

Lex Sokolin is the Global Fintech Co-Head at ConsenSys, a blockchain technology company building the infrastructure, applications, and practices that enable a decentralized world. Lex is also a futurist and entrepreneur whose newsletter, Future of Finance, should be on your must-read list every week if you want to stay ahead of the curve (I read it each week).

In today’s conversation, we discuss the sweeping changes in the fintech landscape and what new skills advisors will need to thrive in an industry that’s getting more digital and more automated every day.

Aug 26 2019

1hr 6mins

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What is the Optimal Size to Grow Your Business so it Maximizes Your Profitability and Life Enjoyment with Carolyn McClanahan, M.D., CFP®

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“You’re either growing or dying.” How many times have you heard that chestnut? Too many!

But what if you decided you didn’t want to grow? What if you decided you’d be happy at the current size of your business and just add new clients when an existing client leaves or passes away?

Does the thought of that idea make you vomit or is it liberating?

If you decide it’s all about growth, what are you willing to sacrifice to scale?

My guest today, Carolyn McClanahan recently decided her practice was “big enough” with 100 families and she has now closed her firm to new clients.

Carolyn is the Director of Financial Planning at Life Planning Partners in Jacksonville, FL and she has a fascinating background. She's actually a M.D. who decided to become a CFP® after she and her husband couldn't find a financial planner who provided the kind of life-planning advice that they really wanted. After she opened her own firm in 2004, Carolyn split her time between advising some of her doctor buddies and treating patients as an emergency room doctor.

In our conversation, we discuss how Carolyn replaced the old “big book” financial plans we all remember with a more personal, goals-based narrative approach. She also talks about her unique fee structure of pricing based on complexity, and we discuss how she concluded that 100 families was the optimal size for her practice.

Aug 12 2019

1hr 4mins

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Three Keys to Crafting Seminars That Connect with Audiences and Turn Prospects into Clients with Matt Gulbransen

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The classic educational seminar still works if you spend the time, and yes, the money to do it right.

My podcast guest today, Matt Gulbransen, has mastered the science—and art—of delivering seminars that convert. 

Matt is the President of Pine Grove Financial Group, which is an RIA operating in the St. Paul, Minnesota area. In our conversation, Matt discusses what attracted him to seminars, what works for him, a few things that don't, the kinds of events he hosts, the formula he uses to calculate his ROI, and, maybe most importantly, the emphasis that he and his team place on rehearsing your presentations until not even a power outage is going to throw you off your game.

Jul 29 2019

1hr 11mins

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20-Year Navy SEAL Veteran Shares 3 SEAL Maxims That Drive Elite Performance

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Today I’m going to share 3 maxims used by Navy SEALs that drive their elite performance.

These maxims have been used by SEALs for decades and have proven their worth in thousands of Special Operations missions in every corner of the world.

The good news is, they’ll work for you too. Apply them to your business and to your personal performance and watch your results soar.

My guest today is Commander David Sears of the United States Navy. David retired after serving for 20 years in the Navy SEALs. He's a decorated veteran who planned, led, and executed hundreds of Special Operations missions in more than 40 countries on five continents.

In our conversation we talk in-depth about three maxims that guide how Navy SEALs operate. Each maxim is so nuanced that once you dig into the surface-level truth, you’ll find deeper levels of insight that can apply to any kind of business – including, of course, financial advisory.

I really love making these kinds of connections. I firmly believe that to be successful in any business, you need to diversify your inputs and learn as much as you can from whomever you can. You might not think that advisors and Navy SEALs have a whole lot in common. But more often than not, I’ve found that strategies that the absolute best of the best use to excel in one field have lessons for folks in other businesses as well.

Jul 15 2019

1hr 10mins

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Servicing the Financial and Psychological Needs of Ultra-High Net Worth Investors Through a Multi-Family Office with David Dunn

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Imagine for a moment if you could build a highly profitable practice that served a total of just 10 families and individuals. And through your personalized, indispensable service you could create clients for life, and perhaps even for a generation or two.

That’s exactly what David Dunn is doing at Kingsbridge Wealth Management. David describes Kingsbridge as a family office featuring a “full stack financial infrastructure” that provides high-net-worth families and individuals with everything they need to manage their wealth. That means a thorough understanding of how each client thinks about their money, offering specialized services, and incorporating some outside-the-box thinking on asset allocation (hint: it’s definitely NOT modern portfolio theory).

Even if your typical client’s net worth is in the 7-figures, as opposed to 8, 9 or 10 that David works with, you’ll gain a great appreciation of the psychological and service needs of all investors and how to apply that understanding to better meeting your client’s needs.

Jul 01 2019

1hr 11mins

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What Golf Great Jim Flick Taught Billion-Dollar Advisor Michael Bapis About Winning in Business

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You’re not going to reach the top of this profession without having a competitive streak in you. And when you channel that competitiveness into “winning” for your clients and “winning” in the growth of your business, that’s a dynamite combo.

Today’s guest, Michael Bapis, is a competitor who played golf for the University of Utah, then collegiate-level basketball while studying abroad in Greece for two years. After finishing school, he moved to Phoenix and ran Jim Flick's Golf School at Desert Mountain. Once he decided to follow his father into finance, Michael kept learning and achieving at a very high level, first at Morgan Stanley, then at HighTower. In 2018, he opened Vios Advisors under the umbrella of Rockefeller Capital Management, working with high-net worth individuals, pro athletes, and entertainers.

We connected in person at the 2019 SALT Conference and discussed a wide range of topics including two key lessons he learned from his early mentor Jim Flick. These lessons became foundational cornerstones for how he built his advisory firm to more than $1 billion in AUM.

Jun 17 2019

45mins

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Get Clear, Get Heard, and Get Referred with "King of Clarity" Steve Woodruff

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I'm convinced that one of the keys to success is to have extreme clarity. But clarity can be difficult to define, and even harder to achieve. In our business, many advisors don’t do a thorough enough job defining themselves to an ever-more-crowded marketplace. “We help you achieve your financial goals” might fit well on your website’s masthead. But does a phrase like that really say anything meaningful about who you are as an advisor, what kind of value you bring to the planning process, and who your ideal clients are?

To help us all achieve some … well, clarity on these important issues, I sat down with the “King of Clarity.” My guest today is Steve Woodruff, who is in the business of helping people discover their fit and then craft the words that become their verbal business card. He's also the author of a great book called “Clarity Wins: Get Heard, Get Referred.” In our conversation, Steve discusses the five questions he believes all business owners need to ask themselves about their branding and messaging, especially when it comes to your website.

And make sure you listen to the whole episode, because at the end we hold some advisor websites up to the King’s clarity standards. Steve’s feedback on the good, the bad, and the ugly of clarity will make you look at your own marketing in a whole new way.

(Don’t worry. Names have been disguised to protect the innocent. And the guilty.)

Jun 03 2019

53mins

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How to Design a "Day 1" Advisory Firm That Endures for Decades

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If I only knew then what I know now …

As advisors and business owners, we all think about this from time to time. But how often do you actually put what you’ve learned into action?

Right now, you’re probably sitting on a lesson or idea you could use to transform your business. In fact, you might have enough “A-ha!” moments stored up to do something really exciting, like starting your dream RIA from scratch.

My guests today did just that. Dennis Morton and Katie Brown are the co-founders of Morton Brown Family Wealth in Allentown, PA. They used lessons learned during their previous 10-year working relationship at another firm to grow Morton Brown from $0 to over $100 million in AUM in just 12 months.

In today's show, we discuss the specific ways they designed their firm from Day 1 to be an enduring business with no regrets and no more “if onlys.”

May 20 2019

55mins

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Sterling Shea on How Barron's Top Advisors Stay at the Top

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A master class from Sterling Shea on how to revamp your business and thrive as a world-class financial advisor, taught by someone who literally writes the book on where our industry is going and how the best of the best stay at the top.

May 07 2019

58mins

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Creating Sustainable Value in a Fast-Tech World With Brie Williams

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How can financial advisors build an enduring business with sustainable value?

Contrary to what we often hear and read, it's not all about tech. It's about being indispensable in your clients' lives.

Today's guest, Brie Williams, says there are four areas we should focus on to create sustainable value.

  1. Be authentic to what you represent.
  2. Set, manage, and deliver on client expectations.
  3. Remember that perception is reality.
  4. Optimize to realize your long-term vision.

These four areas can form the core of your client-centric approach to business.

Brie is Vice President of State Street Global Advisors and Head of Practice Management for the Global SPDR Business. Before she entered financial services, Brie had a great career in advertising and research where she managed big brands like Frito-Lay, McDonald's, and Target.

In our conversation, we explored some of the key drivers you need to put in place to build a sustainable business in our fast-paced world. In particular, Brie talked about the lessons she learned on Madison Ave. that have translated into helping advisors build better practices, and how you can use technology combined with human empathy and curiosity to help clients understand how to engage with you and your team when their money needs and life needs intersect.

Apr 22 2019

1hr 2mins

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iTunes Ratings

75 Ratings
Average Ratings
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Must listen for advisors!

By Andrew Musbach - Nov 20 2019
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Steve does a fantastic job with bringing on a wide array of experts and then asking the right questions so that you always end up with tangible takeaways! Equally as valuable is hearing his perspective throughout the conversations!

A Must Listen Podcast for Forward-Thinking Advisors

By Mike H. in south Florida - Sep 25 2019
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Steve’s podcasts (and his newsletter, btw) provide incredibly valuable insights from leaders both in and out of the industry. I really enjoy hearing the perspectives of his guests - they have helped me avoid advisor “group think” and apply lessons from various professions and businesses to our world.