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eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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Takeaways from Retail Without Borders Marketplaces, China, Japan, Porter Erisman & Alibaba

Yesterday our host Chloe Thomas attended Europe's largest dedicated marketplaces event - Retail Without Borders. Listen for her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

27mins

16 Mar 2018

Rank #1

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25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit

The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

32mins

15 Sep 2018

Rank #2

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Connor Gillivan, 7-figure Amazon drop-ship seller AND author of 'Free Up Your Business'

Connor Gillivan has built a 7-figure businesses trading drop-shipped items on Amazon. Connor has also founded a business called Freeeup which you can use to outsource technical yet time-consuming eCommerce tasks to their band of 400 and growing vetted freelancers (think Upwork but for eCommerce!). AND Connor has just published a brand new book “Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies” – packed with great tips and advice from Connor’s years of experience. Given all that I knew I needed to get Connor on the show for a chat. We’re going to cover all 3 of those areas today – so get ready for some great information.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

34mins

15 May 2017

Rank #3

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Steve Simonson (iFloor.com) retail and eCommerce veteran shares his wisdom - must listen

This episode is so packed with great big advice - you need to have a listen. Steve Simonson is a 29 year retail veteran! Who’s now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies – including iFloor.com which became one of the largest direct sellers of flooring in the world. With those businesses he’s been publically recognized multiple times including 3 years on the Inc. 500 list, and multiple listings on the Internet Retailer Top 500.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

30mins

5 May 2018

Rank #4

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Runway Passport's Liz Entin - bringing high fashion to the masses with LOTS of partnerships

Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn't otherwise be accessible; from places such as Addis Ababa in Ethiopia, Dakar in Senegal, Brooklyn in New York, Berlin, Dusseldorf, and more. They launched in 2016 and now represent over 60 fashion designers from all around the world.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

26mins

12 Aug 2017

Rank #5

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Takeaways from Internet Retailing Conference. Emotion in eCommerce, Clarks, Girl Meets Dress

Last week I chaired the Internet Retailing Conference in London. These are the key takeaways from the event - heavily focused on customer and emotion. We've got info from the likes of Clarks, Conrad Electronics, Schuh, Canon, Klarna, Diligent, and moreThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

26mins

11 Oct 2017

Rank #6

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Dan Faggella how he grew his business to $2m in 4 years - team management and dashboards!

Over the last four years Dan Faggella built his business Science of Skill to over $2m in annual sales, and sold it for over $1million. Science of Skill is an American online only retailer of self protection products and educational programmes. Today we’ll be discussing (for you!) both balancing physical and virtual products, and how Daniel achieved the huge growth in his business. Spoiler – we’re going to be talking dashboards and discipline!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

39mins

24 Jun 2017

Rank #7

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Love Aroma's Lewis Love 400% growth, achieving £1m turnover in 2 years selling Yankee Candles

Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016 is on track to do a £1 million turnover online, that’s 60,000 orders. In this show he reveals the path to launching the eCommerce side of the business, his tips for successful SEO and how to win on the deals websites. Plus lots on why focusing on your customer is key and how the products are at the centre of it all.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

35mins

23 Jan 2017

Rank #8

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Experts View: The No.1 Thing for eCommerce Growth in 2018: emotion, customer experience

Each of our eCommerce experts makes the case for the one thing they believe will make the biggest different to the growth of your eCommerce business in 2018. There's a big range of topics here - some you might have considered, some that might not have made it onto your radar... yet.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

16mins

3 Jan 2018

Rank #9

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Versakini's Kelsey Duffy launching a new fashion swimwear brand PR, Instagram, wholesale

Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units. We discuss the challenges of launching a new concept in swimwear, building the right team, how to outsource your social media and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

34mins

13 Mar 2017

Rank #10

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What is the most important thing we learnt in eCommerce in 2018?

We're finishing the year with our regular round up of expert opinions. Each have been asked "What is the most important thing we learnt in eCommerce in 2018?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, and Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, B2B on Amazon, email marketing, advertising and ppc, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

20mins

30 Dec 2018

Rank #11

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Podcasting, SEO, Email, Shopify, Livechat and more - Nik Hawks of Paleo Treats

Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide shipping over 1 million desserts since they started and with a turnover fast approaching $500k.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

29mins

1 Sep 2018

Rank #12

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Amazon. How do you make it successful? top 50 Global Seller Jamie Davidson AMZ Insiders

Jamie Davidson is the co-founder of AMZ Insiders, where he and his team focus on helping new sellers launch their own successful Amazon businesses. He also manages over $60million in sales on Amazon and $10m on other marketplace platforms, making Jamie a top 50 global seller on Amazon. Working out your marketplace play for 2018 should be a part of all your planning this month – which is why I’ve invited Jamie on the show – to help you work out the role Amazon might have in your business, and provide some tips on making the most margin from it.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

34mins

21 Jan 2018

Rank #13

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Product Development, Branding and the power of Amazon with Monica Ferguson from The Sole Mates

Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

27mins

17 Mar 2019

Rank #14

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The power of Collaboration with the founder of The Bias Cut, premium fashion for the older lady

Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year. We talk about the power of JVs (partnerships or collaborations), how find them and make them work. We also discuss the importance of research and listening to your customers to futher the growth of your business.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

31mins

4 Mar 2018

Rank #15

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"Ultimate Guide to e-Commerce Growth" author Ian Hammersley shares top KPI & optimisation tips

Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years so as soon as I heard about the book I just knew I had to get one of them on to tell us all about it – and share some great tips from their years of eCommerce experience too! We discuss some of the 7 KPIs including conversion rates and AOV (average order value).This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

33mins

17 Aug 2019

Rank #16

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Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that you can manage your own PR and get great national and international coverage for your business in a straightforward way. We discuss how to find out what stories journalists need your help with, how to help them find and connect with you, and how to get coverage around hot stories. This podcast is PACKED with easy to do powerful methods to get more press coverage.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

40mins

8 Aug 2016

Rank #17

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Best Self Co winning Shopify Build a Business Competition; 100,000 orders in year 1

Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason’s I’m very excited to have them on – obviously I’m a big fan of planning and goals so it’s great to be able to bring this to you, especially right at the start of 2017! But, more importantly they’ve just won the “People’s Choice” award in the 2016 Shopify Build a Business Competition. The website launched on 1st January 2016, and as we record they have sold over 28,000 journals globally (by the time you listen to this we reckon it’ll be over 100,000).This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

36mins

2 Jan 2017

Rank #18