Rank #1: Ep 118 | WAG CEO Adee Cazayoux on Leadership, Behavior Change, and Nutrition in Your Gym
We're joined this week by CEO of Working Against Gravity, Adee Cazayoux. In this episode we discuss:
1. History of Working Against Gravity.
2. How struggle breeds innovation and great entrepreneurs.
3. How to handle leadership if you've never viewed yourself as a leader.
4. The importance of an inner circle.
5. Keeping your business model simple and scaling while maintaining quality.
6. How to handle clients that quit.
7. Coaching behavior change.
8. How to brand the un-sexy.
9. The importance of providing nutritional services in your gym.
Follow WAG on Instagram @WorkingAgainstGravity and Adee @AdeeCazayoux
For more information on the WAG Affiliate model, email email@example.com
Visit www.GymOwnersGrowthSummit.com to register FREE for the first ever digital growth summit in our industry.
Aug 15 2017
Rank #2: Ep 145 | Avoiding and Fixing a Dysfunctional Team
Join the 321Go Hub to begin changing your business TODAY.
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Our new Accelerator Program for gym owners serious about execution.
Chalk Up for Burpees Josh's Veteran's Day Event
Feb 27 2018
Rank #3: Ep. 17 | Content Marketing Challenge
Sep 08 2015
Rank #4: Ep 20 | Chris Cooper and the 10 year affiliate
Chris attributes his success to failure - he fails fast and learns fast from those failures. Over the last decade, Chris has sure seen his share of success and failure in his affiliate. In today's episode he shares some of the highs and lows of owning his box.
In addition to learning from his mistakes, Chris has gone beyond the box to truly live the "Help First" philosophy as a business mentor for 321Go Project to help gym owners all around the world avoid those early mistakes.
Sep 28 2015
Rank #5: Ep 19 | Building your OCR program w/ gym owner Rich Borgatti
For gym owner and 321Go Project specialist, Rich Borgatti, adding an Obstacle Course Race training program is a key element for his gym's differentiation.
Rich gets into the "why" and "how" of OCR. Not only can OCR serve as a strong retention tool for your existing membership, but it can also be a great point of reference for your future members sitting on the outside looking in.
Sep 21 2015
Rank #6: Episode 10 | Your Gym's Evolution
Now, we're growing up along with CrossFit. We have families, kids, and retirement to think about. In this unique chat with Nicole Kozinski and Nick Bastianelli - Owners of CrossFit 248 - we get some great perspective on how your affiliate must change as CrossFit evolves.
Jul 20 2015
Rank #7: Episode 12 | Marketing Strategy vs. Tactics
We all want a magic bullet. But, just like fitness and nutrition, we must strongly grasp the principles (Strategy) so we can create infinite tactics around those strategies. Your first step in developing your own marketing tactics will be to fully understand the stages of interaction with your business:
The best marketing tactics will meet both your current and prospective members exactly where they are.
In this episode we take a well known example - WOD and Wine - and unpack all the ways it meets people in each stage.
Aug 04 2015
Rank #8: Episode 11 | Hacks and Automations
Often times, moving on to these activities means we need to hire someone to take on the roles. In a lot of situations, however, we can simply automate the process.
In today's episode, I share some of my favorite automations/hacks that really help me enjoy my day.
Jul 27 2015
Rank #9: Episode 6: Marketing, Content, and SEO w/ Sara Jantsch
We are thrilled to have Sara Jantsch, VP of Operations for Duct Tape Marketing, on our show this week.
Grab a pen and paper and listen closely to this one. Sara brings it with some great action you can take today.
Jun 23 2015
Rank #10: Episode 5 - Understand Your Value pt. 1
Take the guesswork out of setting your prices. In the 321GO Project Academy and Mentoring we use a cash flow calculator to determine your cost per class and cost per service. Armed with this information, you can set your prices based on actual data. Learn the metrics that matter. In part I of Understanding Your Value, we'll set the stage for your value proposition by identifying the costs associated with delivering your service.
Access a free version of the cash flow calculator by going to 321goproject.com
Jun 16 2015
Rank #11: Ep 120 | Triib CEO Bubba Hagood on Creating Value Independent of You
Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Bubba is a serial tech entrepreneur who has built and sold 5 companies - ranging from sports and outdoors tech to groundbreaking mobile hardware. Bubba is the real deal and shares with us some great stories of entrepreneurship.
The overarching themes of today's episode are twofold: Learn from failures and create value in your company independent of yourself. This is the key to a sustainable and healthy company.
Learn more about Triib by visiting https://triib.com
Head over to iTunes and leave us a rating and review. See you next week!
Aug 29 2017
Rank #12: Episode 3: Local SEO - What it Takes to Get Your Gym Found Online
Jun 02 2015
Rank #13: Ep 53 | Events 2.0 - How to make your's stand out from the rest
We're joined today by gym owner and 321GoProject Team Member Stefan Cox to chat about some ways he's really pushing the envelope with his events through using partners, sponsors, and beneficiaries.
May 17 2016
Rank #14: Episode 9 | Wealth, Time, and High-Value Roles
We'll dig more in depth this Friday in our Free Webinar, but for now let's explore the idea of your income/your time. After talking with over 600 gym owners, we've learned that everyone's Perfect Day has a finite time component. After all it is your perfect day. There are only 24 hours it.
Jul 14 2015
Rank #15: Episode 14 | Differentiation w/ Blair Morrison
What's most astounding about his love of being outside and moving is his gym's reflection of that passion. Anywhere Fit has found key differentiation in a VERY crowded market. Located in Sacramento, Anywhere Fit has found some very key distinguishing factors amid all the competition.
In episode 6 of the podcast, we challenged you to take a look at your "About Us" compared to your closest neighbors. Let's revisit that after today's episode. What are you doing to stand out in a crowd?
Aug 17 2015
Rank #16: Episode 8 | Gym owner chats w/ Brian Alexander
Chief amongst these principles is the idea of "CEO Hours" - something we talk about in the 321Go Project Academy.
Jul 06 2015
Rank #17: Episode 7 | Value pt. 2
Beyond that, we explore how best communicate your value to future athletes that may not fully understand your product.
Jun 29 2015
Rank #18: Ep. 15 | Carl Paoli - find your special
Carl starts the episode catching us up on 2015 - a huge year for the free+style brand. Between a New York Times bestselling book and the launch of his new media brand, Carl embodies his Freestyle philosophy of "uncontrolled control."
Finally, we wrap up with a word for the affiliate owners out there - find your special. You have something great to give to the world. Go out and do it.
Find Carl at http://freestyleconnection.com
Aug 24 2015
Rank #19: Episode 4 - Insurance and Risk
Additionally, he provides some solid advice on how to prevent unnecessary risk for the gym owner.
We reference some free templates and downloads that you can find here: http://affiliateguard.info/resources/templates/
Jun 09 2015
Rank #20: Ep 122 | Josh Sturgeon from EmberTribe on an Effective Facebook Marketing Strategy
This week we're talking all about social media marketing. We answer the following:
Should I begin to pay for Google Adwords?
How much should I expect to pay per click?
How should I target and measure the effectiveness of my digital advertising?
What is the difference between a “Boosted” post and the “Ad Manager” on Facebook?
How do you create an effective “Audience” on Facebook?
Where should you place your Facebook and Instagram Ads?
How should you follow up with your leads from paid advertising?
Josh wraps up the show giving you a step-by-step guide for advertising on Facebook for the first time.
Sep 12 2017