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321Go Podcast

321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owner... Read more

Ranked #1

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Ep 118 | WAG CEO Adee Cazayoux on Leadership, Behavior Change, and Nutrition in Your Gym

Ep 118 | WAG CEO Adee Cazayoux on Leadership, Behavior Change, and Nutrition in Your Gym

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering u... Read more

15 Aug 2017

1hr 5mins

Ranked #2

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Ep 145 | Avoiding and Fixing a Dysfunctional Team

Ep 145 | Avoiding and Fixing a Dysfunctional Team

In today's episode we dive into a few of the ideas outlined in Patrick Lencioni's "The Five Dysfunctions of a Team." We ... Read more

27 Feb 2018

51mins

Ranked #3

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Ep. 17 | Content Marketing Challenge

Ep. 17 | Content Marketing Challenge

In today's episode, Matt issues a 45 minute per week content marketing challenge. When we asked gym owners at the 321GoP... Read more

8 Sep 2015

24mins

Ranked #4

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Ep 20 | Chris Cooper and the 10 year affiliate

Ep 20 | Chris Cooper and the 10 year affiliate

A couple weeks ago, Chris Cooper and Catalyst Fitness in Sault Ste. Marie, Ontario celebrated their 10th year as a Cross... Read more

28 Sep 2015

29mins

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Ranked #5

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Ep 19 | Building your OCR program w/ gym owner Rich Borgatti

Ep 19 | Building your OCR program w/ gym owner Rich Borgatti

In a broad sense, today's episode is about differentiation. What are you doing to stand out from the crowd?For gym owner... Read more

21 Sep 2015

21mins

Ranked #6

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Episode 10 | Your Gym's Evolution

Episode 10 | Your Gym's Evolution

Change is inevitable. As CrossFit grows from a rogue band of misfits bucking the fitness establishment, we must evolve a... Read more

20 Jul 2015

25mins

Ranked #7

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Episode 12 | Marketing Strategy vs. Tactics

Episode 12 | Marketing Strategy vs. Tactics

How do I get more members in my gym? We all want a magic bullet. But, just like fitness and nutrition, we must strongly ... Read more

4 Aug 2015

17mins

Ranked #8

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Episode 11 | Hacks and Automations

Episode 11 | Hacks and Automations

At 321GoProject, you'll hear us talk about two things constantly: 1) Pursuing your Perfect Day and 2) Moving on to highe... Read more

27 Jul 2015

12mins

Ranked #9

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Episode 6: Marketing, Content, and SEO w/ Sara Jantsch

Episode 6: Marketing, Content, and SEO w/ Sara Jantsch

Who is your ideal athlete? What is your core difference? The answers to these two questions should drive everything that... Read more

23 Jun 2015

24mins

Ranked #10

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Episode 5 - Understand Your Value pt. 1

Episode 5 - Understand Your Value pt. 1

How do you set your rates? Do you offer discounts? What should you charge for specialty programs?Take the guesswork out ... Read more

16 Jun 2015

11mins

Ranked #11

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Ep 120 | Triib CEO Bubba Hagood on Creating Value Independent of You

Ep 120 | Triib CEO Bubba Hagood on Creating Value Independent of You

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering u... Read more

29 Aug 2017

55mins

Ranked #12

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Episode 3: Local SEO - What it Takes to Get Your Gym Found Online

Episode 3: Local SEO - What it Takes to Get Your Gym Found Online

We are excited to have our special guest Josh Sturgeon, to talk about all things Local SEO (Search Engine Optimization),... Read more

2 Jun 2015

20mins

Ranked #13

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Ep 53 | Events 2.0 - How to make your's stand out from the rest

Ep 53 | Events 2.0 - How to make your's stand out from the rest

If you own a gym in a crowded market, there's probably some type of event or competition going on nearly every weekend. ... Read more

17 May 2016

37mins

Ranked #14

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Episode 9 | Wealth, Time, and High-Value Roles

Episode 9 | Wealth, Time, and High-Value Roles

Wealth. It's more than money, more than income, more than members. It's the value of your most precious asset: Your Time... Read more

14 Jul 2015

17mins

Ranked #15

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Episode 14 | Differentiation w/ Blair Morrison

Episode 14 | Differentiation w/ Blair Morrison

Blair is a guy on the move. From our interview to his recent book, "365 WODs", Blair hustles. He loves CrossFit, the out... Read more

17 Aug 2015

21mins

Ranked #16

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Episode 8 | Gym owner chats w/ Brian Alexander

Episode 8 | Gym owner chats w/ Brian Alexander

Brian Alexander, owner of CrossFit Illumine, shares a familiar story about a CrossFit Athlete turned business owner. Bri... Read more

6 Jul 2015

30mins

Ranked #17

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Episode 7 | Value pt. 2

Episode 7 | Value pt. 2

In part I we discussed some metrics around cost to provide our service. In this episode, we assign some income values in... Read more

29 Jun 2015

19mins

Ranked #18

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Ep. 15 | Carl Paoli - find your special

Ep. 15 | Carl Paoli - find your special

Coach, entrepreneur, and all-around great guy Carl Paoli joins the Sport of Business Podcast from the trunk of a rental ... Read more

24 Aug 2015

22mins

Ranked #19

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Episode 4 - Insurance and Risk

Episode 4 - Insurance and Risk

We chat with Vaughn Vernon from AffiliateGuard while at a seminar in Chicago. He gives us his top 3 priorities for Affil... Read more

9 Jun 2015

12mins

Ranked #20

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Ep 122 | Josh Sturgeon from EmberTribe on an Effective Facebook Marketing Strategy

Ep 122 | Josh Sturgeon from EmberTribe on an Effective Facebook Marketing Strategy

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see... Read more

12 Sep 2017

56mins

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