Rank #1: How to Run Multi-Touch Attribution Reporting
Multi-touch attribution ties marketing actions to revenue. It tells you which interactions someone had with your brand on their journey to becoming a customer. Anni walks through the six different types of multi-touch attribution reporting and helps you decide which one is right for your company.
Feb 04 2020
Rank #2: 4 Things to Start A/B Testing Right Now
A/B testing helps you compare two versions of something against each other to determine which one performs better. And Anni lets you in on the three things you should start A/B testing right now.
Feb 06 2020
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Rank #3: Creating an Employer Brand on LinkedIn
Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.
Apr 09 2020
Rank #4: Using Instagram to Drive Awareness and Purchase Intent
Apr 14 2020
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Rank #5: Reporting on Social Media Success
Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.
Apr 21 2020
Rank #6: Writing Content That Ranks
Jul 26 2018
Rank #7: Understanding Voice Search and the Future of SEO
Jul 26 2018
Rank #8: Creating Linkable Content
Jul 26 2018
Rank #9: What is Sales Enablement?
Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity.
You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.
Dec 03 2019
Rank #10: Why Marketing Is a Must for Sales Enablement
Sales enablement is all about bringing marketing and sales together to keep up with today's empowered buyers.
Your sales team needs processes and high-performing content, and marketing is just the department to give it to you. But first, you need to align both teams.
Dec 05 2019
Rank #11: The Future of Social Marketing
Apr 23 2020
Rank #12: How to Develop a Sales Enablement Strategy
Dec 10 2019
Rank #13: Inside a HubSpot Smarketing Meeting
We go inside HubSpot headquarters with Alex Girard as he sets out to put on HubSpot’s next Smarketing. Not only have we never pulled the curtain back on this type of meeting, it’s also our first attempt at a live, remote Smarketing. As such, things don’t always go as plan
Dec 31 2019
Rank #14: Advertising and Optimizing Facebook Content
Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.
Apr 16 2020
Rank #15: How to Create a Sales and Marketing SLA
So you'll need to help marketing and sales each understand their role in achieving that goal. And the best way to do that? Implement a service level agreement, or an SLA, between the two teams.
An SLA means Marketing promises a certain number of leads to Sales, and Sales promises to contact those leads within a certain timeframe.
Dec 26 2019