OwlTail

Cover image of Skill Up
(22)

Rank #85 in Marketing category

Business
Education
Marketing
How To

Skill Up

Updated 24 days ago

Rank #85 in Marketing category

Business
Education
Marketing
How To
Read more

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.

Read more

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business. Hosted by Matthew Brown.

iTunes Ratings

22 Ratings
Average Ratings
21
0
0
0
1

Meaningful info

By ctperson - Oct 18 2018
Read more
Great content! The last episode goes a bit off the rails (“all voice assistants are always listening to you” is outside Matt’s area of expertise). Overall great

Love Hubspot

By J. Lugo - Aug 08 2018
Read more
They’re always giving meaningful and actionable advice.

iTunes Ratings

22 Ratings
Average Ratings
21
0
0
0
1

Meaningful info

By ctperson - Oct 18 2018
Read more
Great content! The last episode goes a bit off the rails (“all voice assistants are always listening to you” is outside Matt’s area of expertise). Overall great

Love Hubspot

By J. Lugo - Aug 08 2018
Read more
They’re always giving meaningful and actionable advice.

Best weekly hand curated episodes for learning

Cover image of Skill Up

Skill Up

Latest release on Jan 14, 2021

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 24 days ago

Rank #1: How to Run Multi-Touch Attribution Reporting

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There’s one question that haunts every marketer: “What’s the ROI of this marketing campaign?” But with so much data to sift through, where should you start?

Multi-touch attribution ties marketing actions to revenue. It tells you which interactions someone had with your brand on their journey to becoming a customer. Anni walks through the six different types of multi-touch attribution reporting and helps you decide which one is right for your company.

Feb 04 2020

8mins

Play

Rank #2: 4 Things to Start A/B Testing Right Now

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It can be tempting to just guess which type of content will entice visitors most and eventually convert into leads. But basing your marketing decisions off a hunch is risky business.

A/B testing helps you compare two versions of something against each other to determine which one performs better. And Anni lets you in on the three things you should start A/B testing right now.

Feb 06 2020

6mins

Play

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Rank #3: Creating an Employer Brand on LinkedIn

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Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing place to work.

Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.

Apr 09 2020

9mins

Play

Rank #4: Using Instagram to Drive Awareness and Purchase Intent

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Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, what we’re working on here at HubSpot, and why you need to consider the entire buyer’s journey.

Apr 14 2020

9mins

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Rank #5: Reporting on Social Media Success

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So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting?

Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.

Apr 21 2020

8mins

Play

Rank #6: Writing Content That Ranks

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There are a lot of marketers working off decade-old advice for SEO and optimization. With more competition and more distractions online, you need a new playbook to get the biggest return for your content marketing. In this episode, Jorie and Matt talk about how to update your content strategy and drive more organic traffic for the keywords that matter most to your business.

Jul 26 2018

37mins

Play

Rank #7: Understanding Voice Search and the Future of SEO

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Marketers have gone from optimizing for desktops, mobile, and now … it’s all about voice. Matt and Jorie talk about the rise of voice search, how it will change your content strategy, and what you can expect to to come in the world of content and SEO.

Jul 26 2018

48mins

Play

Rank #8: Creating Linkable Content

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The internet was built on links, and link building is still an incredibly important aspect of a successful SEO strategy. But it’s not as easy as it once was, and there are no quick wins in improving your site’s authority. In today’s episode, Matt and Jorie go through the history of backlinks in SEO and explain how you can create content people want to link to.

Jul 26 2018

1hr 4mins

Play

Rank #9: What is Sales Enablement?

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This season, we’re looking at how to develop a marketing-driven sales enablement strategy for your company. And the first thing you might be asking yourself is, ‘What exactly is sales enablement?” Well, great start.

Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity.

You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.

Dec 03 2019

2mins

Play

Rank #10: Why Marketing Is a Must for Sales Enablement

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The internet has completely changed the way we sell. Buyers are more informed and now hold all the power in the sales process.

Sales enablement is all about bringing marketing and sales together to keep up with today's empowered buyers.

Your sales team needs processes and high-performing content, and marketing is just the department to give it to you. But first, you need to align both teams.

Dec 05 2019

7mins

Play

Rank #11: The Future of Social Marketing

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The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.

Apr 23 2020

10mins

Play

Rank #12: How to Develop a Sales Enablement Strategy

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What’s actually involved in making a sales enablement strategy? We break out the three key elements -- a clear goal, a target buyer, and a content strategy -- to help get you on your way to implementing a successful sales enablement strategy at your company.

Dec 10 2019

7mins

Play

Rank #13: Inside a HubSpot Smarketing Meeting

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Smarketing combines sales and marketing. Great. Easy etymology. But what exactly does it mean? Smarketing is a team meeting, where your sales and marketing teams come together to collaborate on a shared project and solve problems.

We go inside HubSpot headquarters with Alex Girard as he sets out to put on HubSpot’s next Smarketing. Not only have we never pulled the curtain back on this type of meeting, it’s also our first attempt at a live, remote Smarketing. As such, things don’t always go as plan

Dec 31 2019

14mins

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Rank #14: Advertising and Optimizing Facebook Content

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Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads.

Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.

Apr 16 2020

9mins

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Rank #15: How to Create a Sales and Marketing SLA

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Your company needs to have a clear revenue goal. But unless your teams know how to contribute to it, your goals aren’t going to do you a whole lot of good.

So you'll need to help marketing and sales each understand their role in achieving that goal. And the best way to do that? Implement a service level agreement, or an SLA, between the two teams.

An SLA means Marketing promises a certain number of leads to Sales, and Sales promises to contact those leads within a certain timeframe.

Dec 26 2019

11mins

Play