Rank #1: How to Run Multi-Touch Attribution Reporting
There’s one question that haunts every marketer: “What’s the ROI of this marketing campaign?” But with so much data to sift through, where should you start?
Multi-touch attribution ties marketing actions to revenue. It tells you which interactions someone had with your brand on their journey to becoming a customer. Anni walks through the six different types of multi-touch attribution reporting and helps you decide which one is right for your company.
Multi-touch attribution ties marketing actions to revenue. It tells you which interactions someone had with your brand on their journey to becoming a customer. Anni walks through the six different types of multi-touch attribution reporting and helps you decide which one is right for your company.
Feb 04 2020
8mins
Play
Rank #2: 4 Things to Start A/B Testing Right Now
It can be tempting to just guess which type of content will entice visitors most and eventually convert into leads. But basing your marketing decisions off a hunch is risky business.
A/B testing helps you compare two versions of something against each other to determine which one performs better. And Anni lets you in on the three things you should start A/B testing right now.
A/B testing helps you compare two versions of something against each other to determine which one performs better. And Anni lets you in on the three things you should start A/B testing right now.
Feb 06 2020
6mins
Play
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Rank #3: Creating an Employer Brand on LinkedIn
Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing place to work.
Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.
Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.
Apr 09 2020
9mins
Play
Rank #4: Using Instagram to Drive Awareness and Purchase Intent
Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, what we’re working on here at HubSpot, and why you need to consider the entire buyer’s journey.
Apr 14 2020
9mins
Play
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Rank #5: Reporting on Social Media Success
So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting?
Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.
Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.
Apr 21 2020
8mins
Play
Rank #6: Writing Content That Ranks
There are a lot of marketers working off decade-old advice for SEO and optimization. With more competition and more distractions online, you need a new playbook to get the biggest return for your content marketing. In this episode, Jorie and Matt talk about how to update your content strategy and drive more organic traffic for the keywords that matter most to your business.
Jul 26 2018
37mins
Play
Rank #7: Understanding Voice Search and the Future of SEO
Marketers have gone from optimizing for desktops, mobile, and now … it’s all about voice. Matt and Jorie talk about the rise of voice search, how it will change your content strategy, and what you can expect to to come in the world of content and SEO.
Jul 26 2018
48mins
Play
Rank #8: Creating Linkable Content
The internet was built on links, and link building is still an incredibly important aspect of a successful SEO strategy. But it’s not as easy as it once was, and there are no quick wins in improving your site’s authority. In today’s episode, Matt and Jorie go through the history of backlinks in SEO and explain how you can create content people want to link to.
Jul 26 2018
1hr 4mins
Play
Rank #9: What is Sales Enablement?
This season, we’re looking at how to develop a marketing-driven sales enablement strategy for your company. And the first thing you might be asking yourself is, ‘What exactly is sales enablement?” Well, great start.
Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity.
You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.
Sales enablement is the processes, content, and technology that helps sales teams sell efficiently and at a higher velocity.
You can think of sales enablement as a cohesive unit, between your sales and marketing teams, with its own shared language and goals.
Dec 03 2019
2mins
Play
Rank #10: Why Marketing Is a Must for Sales Enablement
The internet has completely changed the way we sell. Buyers are more informed and now hold all the power in the sales process.
Sales enablement is all about bringing marketing and sales together to keep up with today's empowered buyers.
Your sales team needs processes and high-performing content, and marketing is just the department to give it to you. But first, you need to align both teams.
Sales enablement is all about bringing marketing and sales together to keep up with today's empowered buyers.
Your sales team needs processes and high-performing content, and marketing is just the department to give it to you. But first, you need to align both teams.
Dec 05 2019
7mins
Play
Rank #11: The Future of Social Marketing
The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.
Apr 23 2020
10mins
Play
Rank #12: How to Develop a Sales Enablement Strategy
What’s actually involved in making a sales enablement strategy? We break out the three key elements -- a clear goal, a target buyer, and a content strategy -- to help get you on your way to implementing a successful sales enablement strategy at your company.
Dec 10 2019
7mins
Play
Rank #13: Inside a HubSpot Smarketing Meeting
Smarketing combines sales and marketing. Great. Easy etymology. But what exactly does it mean? Smarketing is a team meeting, where your sales and marketing teams come together to collaborate on a shared project and solve problems.
We go inside HubSpot headquarters with Alex Girard as he sets out to put on HubSpot’s next Smarketing. Not only have we never pulled the curtain back on this type of meeting, it’s also our first attempt at a live, remote Smarketing. As such, things don’t always go as plan
We go inside HubSpot headquarters with Alex Girard as he sets out to put on HubSpot’s next Smarketing. Not only have we never pulled the curtain back on this type of meeting, it’s also our first attempt at a live, remote Smarketing. As such, things don’t always go as plan
Dec 31 2019
14mins
Play
Rank #14: Advertising and Optimizing Facebook Content
Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads.
Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.
Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.
Apr 16 2020
9mins
Play
Rank #15: How to Create a Sales and Marketing SLA
Your company needs to have a clear revenue goal. But unless your teams know how to contribute to it, your goals aren’t going to do you a whole lot of good.
So you'll need to help marketing and sales each understand their role in achieving that goal. And the best way to do that? Implement a service level agreement, or an SLA, between the two teams.
An SLA means Marketing promises a certain number of leads to Sales, and Sales promises to contact those leads within a certain timeframe.
So you'll need to help marketing and sales each understand their role in achieving that goal. And the best way to do that? Implement a service level agreement, or an SLA, between the two teams.
An SLA means Marketing promises a certain number of leads to Sales, and Sales promises to contact those leads within a certain timeframe.
Dec 26 2019
11mins
Play