21 May 2016
How To Use Twitter To Market Your Photography Business
Today, I want to turn our attention onto the world of social media marketing, and on Twitter in particular. Social media is huge these days, as we all know (unless you've spent the last decade under a rock), and social should obviously be a big part of any photographer's marketing plan. But are you getting the best out of it? For photographers, most of the information and talk out there seems to be focused on how to use Facebook, which I suppose is understandable given it's the largest and most active social network out there. But what about Twitter? How useful are these 140-character marketing tweets, and should you put Twitter to use for your photography business? Recommended Links: TweetDis - a GREAT plugin for creating Tweetables
28 Sep 2015
10 Amazing Books That Will Change The Way You See Your Photography Business Forever
Becoming a better professional photographer also about expanding your business horizons to see what's going on outside the photography industry. Adopting new concepts from business and marketing thought-leaders who are not photographers can actually breathe new life into the way you see your own photography business. So I would like to take a few minutes to breathe a little fresh air into the industry for you with 10 of the best books I've found to inspire new thinking and motivate you into renewed action. Youtility by Jay Baer The Impact Equation by Chris Brogan and Julien Smith Email Persuasion by Ian Brodie Start With Why by Simon Sinek The E-Myth Revisited by Michael E. Gerber Predictably Irrational by Dan Ariely The Freaks Shall Inherit The Earth by Chris Brogan Fascinate by Sally Hogshead Buyer Legends by Jeffrey Eisenberg and Bryan Eisenberg
21 Sep 2015
Photography Marketing Lead-Magnets: Who To Attract, What To Offer, And How To Deliver It
Lead-magnets might sound like some weird machine you'd find in a superhero action movie, but their real power is to give your marketing the kick in the pants it needs to get people in front of your camera. Not all too sure about what they are, who they're meant to attract, what they're made of, or how to get them out there? If so, stick around because we're going to be putting some answers to those questions today. To find out a lot more about how you can create an effective and irresistible lead-magnet for your clients even if you don't think you can write, I invite you to join me for an online workshop where I'll show you exactly how you can. The live event is on Thursday September 17th 2015 at 2pm US Eastern time, and will last around 60-90 minutes, including Q&A. The workshop is like all of my other training classes, which means it will be 100% information with absolutely no sales pitch for any other products or classes - guaranteed. Spaces on the live class are limited, and early registration is open, so you can find all the details and save your seat by visiting http://www.zenologue.com/leadmagnet/
14 Sep 2015
Most Popular Podcasts
The 4 Superpowers Of An Effective Lead-Magnet For Marketing Your Photography
This episode is part 1 of 2 about using effective lead-magnets to market your photography business to the right people. You're also invited to join me for a live workshop on how to create an irresistible lead-magnet for your clients, and you can find all the details at: >> http://www.zenologue.com/leadmagnet/
7 Sep 2015
5 Reasons Why The Most Popular Marketing Ideas Could End Your Photography Career
Today's episode focuses on the top 5 things to avoid in your marketing, especially if you look around to see what all the other photographers are doing and then copying them. The problem with that is, most photographers are actually struggling, so you don't know if you're copying something that works or not! Instead, I've got some ideas for you to think about to keep you on the right track.
31 Aug 2015
Who Are You Marketing Your Photography To Really?
Who are you actually marketing your photography to? Is it the right people - the ones who need and love what you can do for them through the magic of your camera? Or, are you accidentally aiming your marketing materials at the person you see in the bathroom mirror first thing in a morning? You might think you know the answer, because it seems so obvious. I mean, who would deliberately market their own photography to themselves? Doing so doesn't sound like a smart business move, does it? Well, as it turns out, we've all done it. Here's how to stop doing that, and target your marketing to the right people instead...
24 Aug 2015
How To Avoid Mediocrity And Obscurity To Get Your Photography Noticed By The Right People
There's a saying that it's not the best photographer who wins all the business, it's the best marketer... Annoying, but certainly true. The danger for most photographers today is failling into obscurity or becoming seen as mediocre in their field. Worse still, the photographers who are less than good at their craft, but excel at marketing, are seen as "famously average". To combat this, I talk about ways to go from "no one knows I exist" to "famously amazing" in your local community.
17 Aug 2015
How To Bring The Stories Of Your Photographs To Life - The Essential Elements Of An Engaging Photography Blog Post
Tired of writing the same old blog posts every time? Want to know how to write the real stories of your photography, but not sure where to start? In this episode we look at the 5 basic elements of any successful story and how to apply those to your photography blog posts.
10 Aug 2015
Lead-Generation And The Top Qualities Of An Effective Photography Website
Lead-generation is critical to the success of any photography business but what is it, why is it important, and what kind of qualities in a website help contribute to the success of a lead-generation system?
3 Aug 2015