OwlTail

Cover image of The Author Marketing Podcast
(34)
Arts
Business
Books

The Author Marketing Podcast

Updated 20 days ago

Arts
Business
Books
Read more

Interviews with top-selling authors about how to market and sell more books. Learn more at http://www.authormarketinginstitute.com

Read more

Interviews with top-selling authors about how to market and sell more books. Learn more at http://www.authormarketinginstitute.com

iTunes Ratings

34 Ratings
Average Ratings
30
3
1
0
0

Another great resource for marketers!

By JuntaJoe - Dec 29 2014
Read more
Simple, helpful, always actionable. This is a great resource for any author or would-be author.

Awesome tips

By Val Silver - Dec 12 2014
Read more
Will be coming back to listen to more shows. Thanks for all the helpful info.

iTunes Ratings

34 Ratings
Average Ratings
30
3
1
0
0

Another great resource for marketers!

By JuntaJoe - Dec 29 2014
Read more
Simple, helpful, always actionable. This is a great resource for any author or would-be author.

Awesome tips

By Val Silver - Dec 12 2014
Read more
Will be coming back to listen to more shows. Thanks for all the helpful info.

Best weekly hand curated episodes for learning

Cover image of The Author Marketing Podcast

The Author Marketing Podcast

Latest release on Jan 16, 2020

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 20 days ago

Rank #1: Book Discoverability with Ferol Vernon of Freebooksy

Podcast cover
Read more

In this special interview Jim speaks with Ferol Vernon from NewInBooks.com. We talk about every author's dream of being discovered and how to best do that. We also cover book pricing strategies, cover design tips, and writing books in series.

Oct 15 2015

33mins

Play

Rank #2: 4 Money Mistakes All Authors Make

Podcast cover
Read more

Don’t assume that money will solve all your self-publishing problems. There are plenty of authors who have hundreds to thousands of extra dollars to throw at their books without anything in the way of results. A little money spent in the right way during the publishing and marketing process can pay dividends, but you need to be smart about how you use it.

It’s very possible to set aside $50 to $100 a month and turn it into a positive return on investment for your author career. Saving up that money is only the first step of the process. You need to avoid the financial errors of the spendthrift authors who’ve come before you. Here are 4 money-related mistakes you should avoid in self-publishing if you want to get the best bang for your buck.

Jun 30 2015

9mins

Play

Similar Podcasts

Self-Publishing Roundtable

Author Platform Rocket: Self Publishing, Marketing & Advertising Advice For Authors

The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

The Smarty Pants Book Marketing Podcast

Wordslinger Podcast

Self Publishing Journeys - Paul Teague's Writing & Book Marketing Podcast

Begin Self-Publishing Podcast

The Career Author Podcast

Book Marketing Mentors

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

Book Promotion Podcast: Book Marketing Tips for Indie Authors and Book Publishers

Stark Reflections on Writing and Publishing

The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs

Novel Marketing

Rank #3: $10,000 A Month From Erotica Books with Kindle Unlimited

Podcast cover
Read more

The following is an follow up interview we did with an Erotica author who we interviewed years ago. The author, previously unnamed, was making over $10,000 a month writing short Erotica novels, and at the time had produced over 100 of them. If you missed the first interview, you can see that here.

In this follow up interview, we find out how her success has been since 2014 and how Kindle Unlimited has worked for her. If you're an author who is interested in how an author can write a lot of books and use them to have success on Amazon and other networks, then you will not want to miss this short interview.

Feb 04 2015

20mins

Play

Rank #4: The 4-Step Process To Promoting Your Books

Podcast cover
Read more

Some authors feel that marketing is like trying to read Greek. They think that it’s so incredibly complicated that they don’t even try doing it in the first place. That’s an incredible mistake, especially since being an author these days is half creative and half business.

When it comes down to it, marketing is actually very simple. There’s a formula the most successful authors in the world use to get their books out into many readers’ hands. Once you learn and master that formula, you too can be just as if not more successful. Here is the four-step process to promote your books.

Apr 30 2015

7mins

Play

Most Popular Podcasts

The Joe Rogan Experience

TED Talks Daily

The Tim Ferriss Show

The Daily

Stuff You Should Know

Oprah's SuperSoul Conversations

Armchair Expert with Dax Shepard

Rank #5: 5 Things You Can Do To Sell More Books on Amazon

Podcast cover
Read more

Here on the Author Marketing Institute site, we are big proponents of spreading out the risk. That’s one of the reasons why we don’t advocate for exclusivity. We feel as though authors should try out every bookselling platform and they should consider going direct to fans with their work. That being said, it’s hard to ignore the 700-pound gorilla in the room that is Amazon KDP.

For most authors, Amazon KDP is their top earner by far. With the impending collapse by typical number two NookPress, that gap could grow even further. Email marketing promotions like BookBub and eReaderNewsToday tend to have the greatest impact on Amazon sales. It’s simply the largest reader platform out there, and if you’re having trouble selling books there, then it’s likely you’re not selling many books at all.

You can read as many Kindle gold rush products as you want, but there is no overarching secret to selling more books on Amazon. There are several best practices that the top selling Amazon authors tend to use frequently. Here are five ways some of the biggest names on Amazon get their books to the top of the charts.

May 01 2015

10mins

Play

Rank #6: 5 Ways to Sell More Books in Just 15 Minutes a Day

Podcast cover
Read more

Everybody is strapped for time. Between the normal hassles of life and the energy-sucking force of Internet distractions, it sometimes feels impossible to get anything accomplished. Putting time into your marketing never feels urgent, but it’s extremely important for building a writing career.

In The 7 Habits of Highly Effective People, author Stephen Covey wrote about the importance of doing non-urgent but important activities. These are the types of actions that allow you to grow both personally and professionally. If you only ever spend your time on the most urgent tasks, you’ll miss out on the opportunity to make giant leaps forward as an author. These tasks don’t always take a long time, but they do require that you put in a little bit of effort every day for many weeks, months, or years.

Here are five non-urgent items to put on your daily to-do list that can help you to sell more books in the long run.

Dec 17 2014

10mins

Play

Rank #7: 5 Mistakes Every Author Makes During Book Launches

Podcast cover
Read more

Most people like to learn things the hard way. Instead of listening to the advice of those who've gone before them, they'd rather repeat the same mistakes. Many authors fall into this trap when launching a book, but they're not always aware that what they're doing is wrong. As a result, they continue to repeat their faulty tactics over and over again.Authors are a strange breed. They'll demonstrate limitless creativity in their several hundred page manuscripts, but their attempts at marketing will mimic whatever they've seen their peers doing. They'd jump off a cliff if they saw that other authors were doing the same to promote their books. It's time to stop repeating the same old unsuccessful marketing tactics. Here are five mistakes every author has made at least once and how you can avoid them.

Dec 22 2014

11mins

Play

Rank #8: How to Build Up Your Email List to Find True Fans

Podcast cover
Read more

Have you ever gotten jealous of another author’s book launch? Obviously, you’re excited for your peer to be able to vault his or her book into the Amazon Top 1,000, but you can’t help but wish that your own work could reach the same heights time in and time out. If you want the kind of results other authors will be jealous of, then you need to put in the effort to build up your email list.

Emails are far more targeted than social media posts or Google search traffic. It’s a good use of your time and money as well. According to the Direct Marketing Association, email marketing has a 4300 percent return on investment. The authors with the best results have leveraged the power of email to help them sell more books.

Here are five ways to build up your email list to find true fans of your work.

Dec 01 2014

14mins

Play

Rank #9: 50 Questions to Ask Yourself About Your Author Platform

Podcast cover
Read more

Most people learn by asking questions. When you request information from an intelligent individual, you’re likely to pick up some new advice or skill that will help you to advance your knowledge. But what if you already know a lot about a given subject like self-publishing, and you simply have yet to apply what you’ve learned? What do you do then?

The trick is to ask yourself the right questions. Using targeted self-publishing questions, you can evaluate yourself on what you still need to accomplish to become a more successful author. Here are 50 questions that’ll help you determine what else you need to do to improve your chances of self-publishing success.

Mar 27 2015

8mins

Play

Rank #10: 25 Things Most People Don’t Know About Self-Publishing

Podcast cover
Read more

The stigma of self-publishing is gone, but not all the myths have been forgotten. New authors learn about self-publishing in many different ways, but unfortunately, not all of those channels are accurate or legitimate. Additionally, many trad pub authors and members of the population at large are just as unaware of the realities of indie authorship. Check out these 25 self-publishing facts that 99 percent of people don’t know.

Mar 27 2015

13mins

Play

Rank #11: 5 Ways to Supercharge Your Book Launch

Podcast cover
Read more

Imagine launching your own cupcake shop in a prime location. After putting painstaking effort into making the best product possible, you throw open the doors on opening day and expect the masses to come flooding inside. When 24 hours goes by with no customers to speak of, you feel like you may have made a huge mistake. This sensation clouds the minds of most indie authors when they launch their book to a chorus of crickets.When many authors think of a book launch they picture hundreds of readers beating a path to their door. They hope that by crafting an impressive work and attaching both a shiny cover and an electrifying blurb, that they'll stand out from the crowd. In most cases, it's not enough. Authors are now publishing books on Amazon every few minutes. You can't expect to click a button and get a thousand people to visit your book listing.While there are no guarantees when it comes to launching a book, you can improve your chances of selling more books by planning ahead. If you include some of the following tips in your plan of action, then you'll be in much better shape when potential fans sample your cupcake on opening day. Here are five ways you can supercharge your book launch.

Dec 18 2014

11mins

Play

Rank #12: Reedsy.com - Editing Tips with Rebecca Heyman

Podcast cover
Read more

We sat down with book editor Rebecca Heyman from Reedsy.com to discuss how to find quality book editors and cover designers using Reedsy.

Mar 31 2015

13mins

Play

Rank #13: Part One: How to Earn $1,000 a Month From Self-Publishing

Podcast cover
Read more

The supposed gold rush has come to a close. Gone are the days where you could use your KDP Select free promotion to makes tens of thousands of dollars. Some authors exploited the Amazon algorithm or the customer review system to net a boatload of cash from 2010 on. The loopholes are closing and the number of books is swelling. Authors who want to earn a living from their books in the next five years will need to worry less about formulas and more about good old-fashioned hard work.

If you’re looking to make six-figures a year from your time as an indie author, then you should prepare to work 80-100 hours a week for the next few years. That being said, it’s possible for authors to earn supplementary income by combining daily writing, effective marketing, and targeted networking. Unless you have a massive breakthrough, 15-30 hours a week of work won’t net you a big payday, but you should be able to creep into the four-figure per month club by the end of a calendar year.

This four-part article goes over all the steps you’ll need to take to reach your goal of $1,000 per month. It assumes that you have all the fundamentals in place: professional-looking covers, a well-edited series of books, captivating blurbs, a website, and a mailing list. The following tips are unlikely to help if you don’t already have a solid foundation. Take the free Selling the First 100 Copies of Your Book course on the Author Marketing Academy and follow all the steps within to hit the bare minimum level for starting this process.

Once you’ve got your ducks in a row, make sure that you’ve secured 15 to 30 hours per week in your schedule for the entire year. This is non-negotiable. You can’t expect to take a few weeks or months off in the middle of the year and maintain the momentum you’ll need to build your business. Block out the time to take action, or you’re unlikely to reach your income goal.

With your schedule and a firm understanding of how to deliver a professional book in pace, here is a 12-month overview of what it’ll take to earn $1,000 from your monthly self-publishing sales.

Feb 13 2015

10mins

Play

Rank #14: 5 Questions to Ask Successful Authors

Podcast cover
Read more

What a difference a few hundred years makes. If you were a wannabe writer in the time of Jane Austin or Charles Dickens, your chances of meeting them and asking writing-related questions would be practically nonexistent. The advent of writers’ conventions has given aspiring authors the chance to connect with bestselling scribes from every genre.

In the last few years, the wall between full-time authors and authors-in-training has gotten even more transparent. Blog posts, podcasts, and social media give you the opportunity to chat with successful authors on a daily basis. Once you get an author’s attention, however, it’s very important that you use your time wisely.

If you’ve ever been to a conference or a live Google+ Hangout with a successful author, you’ve probably seen similar questions pop up in every session. How do I find an agent? Should I seek a publisher or self publish? Where do you come up with your ideas? While these kinds of questions present themselves in most open discussions, that doesn’t mean they’re a valuable use of your face time. If you’re serious about being a successful author yourself, then you need to ask questions that have actionable answers. It’s not worth asking a question if you’re unable to use the information that you’ll receive in return.

Here are five questions that will provide you with much more useful answers.

Dec 17 2014

10mins

Play

Rank #15: Kevin Kruse - One Authorpreneur s Journey to $100K in Six Months

Podcast cover
Read more

Kevin Kruse did just that. Here’s how …

In this episode Kevin and I discuss:

How he decided to quit his job and build a business around writing books
The Indie Author Advantage concept
Building an email list of thousands of eager prospects
The #1 way to learn from your audience and deliver what they want
How to launch a book and get tons of reviews

Jan 28 2019

49mins

Play

Rank #16: 4 Ways to Offer Bonus Content to Your Readers

Podcast cover
Read more

Have you ever enjoyed the movie so much that you bought the DVD just so you could see the behind the scenes action? Millions of moviegoers every year buy the director’s cut of their favorite films. There’s no reason why indie authors can’t do the same thing with their platform and their books.

There’s obviously a big difference between big-budget Hollywood action flicks and your self-publishing career. These million-dollar productions have lots of true fans already established from watching the movie in theaters. As an indie author, you’re going to need to work backwards to establish your true fans by providing this behind-the-scenes content first. Since you don’t have millions of dollars to spend on marketing, you need to expend extra effort to get your readers excited.

Here are four ways that you can offer bonus content to your readers.

Apr 29 2015

7mins

Play

Rank #17: Part 1 - 90 Days or Bust: How to Write Four Books a Year

Podcast cover
Read more

Picture a triangle with a different word at each point: fast, cheap, and quality. This shape represents the author continuum in which you can only focus on two out of the three points. You can make your book fast and cheap, but it won’t be high in quality. It can be cheap and well-written, but it won’t be fast. Since the best way to build up a following is to publish skilled books at a rapid clip, this post will focus on the other option: fast and high-quality books.

When a new author hears about the writing pace of bestsellers like Sean Platt and Johnny B. Truant, it can be easy to get discouraged. While their output seems almost superhuman, the truth is that they’ve perfected the art of planning out their publishing schedule. If you want to produce more work, then you need to start by doing a better job of planning every aspect of your writing process. Here are six steps you can take to write a book every 90 days.

Dec 26 2014

11mins

Play

Rank #18: 6 Ways Video Can Enhance Your Author Platform

Podcast cover
Read more

A new trend with movie trailer premieres involves actors introducing their latest films. Why do you think movie studios are testing this out? It’s because seeing the actor out of character leads to a more personal connection. They aren’t just stars, they’re real people who are genuinely excited for their upcoming project. In the age of Twitter, even a short video clip from a famous person can feel like the start of a deeper relationship.

This is a trend that indie authors can also take advantage. Readers are used to checking out your words and then moving onto the next book. What if you could add something to that? What if you could make the same connection that these actors are making by enlisting the help of video? With the right equipment, you can share video content with your readers that will make them feel as though they know you better. Richer relationships with your fans will result in more shares, more sales, and more reads of your future books.

Here are six ways to use video to enhance your author platform.

Apr 29 2015

9mins

Play

Rank #19: 5 Mindset Changes to Sell More Books

Podcast cover
Read more

It’s tough to tell where you get all of your assumptions. Maybe you heard something about selling books during a writing conference presentation and it stuck deep within your brain. Perhaps you read something online and it seemed too true to be fake. No matter where you got your information, whether it’s correct or far off base, it’s pretty clear that your mindset makes a major impact on your ability to sell books.

There are dozens of tactics that can improve your sales, many of which we’ve covered elsewhere on the Author Marketing Institute, but it’s often a combination of tactics and what you believe that propels you to success. If you already know all the right things to do, then the last step may be to get your mind right. Here are five false beliefs about selling books that you should change to become more successful.

Feb 20 2015

9mins

Play

Rank #20: Part Two: How to Earn $1,000 a Month From Self-Publishing

Podcast cover
Read more

The Second Quarter: April – June

Your first book is out and you’re starting to gain traction with fans. Even though instinct may tell you to go out and market your book, you’re still in the building phase. If you have to choose between marketing your first book and writing your second book, then the next book should almost always be the path you take.

Feb 13 2015

7mins

Play