Cover image of Content Inc with Joe Pulizzi
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Rank #54 in Management category

Business
Careers
Management

Content Inc with Joe Pulizzi

Updated 3 days ago

Rank #54 in Management category

Business
Careers
Management
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Read more

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

iTunes Ratings

33 Ratings
Average Ratings
31
2
0
0
0

Wonderful, brief show!

By PharmacyJoedotcom - Jan 23 2016
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Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

Valuable Insights In Under 5 Minutes!

By SeanHenri - Sep 01 2015
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I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.

iTunes Ratings

33 Ratings
Average Ratings
31
2
0
0
0

Wonderful, brief show!

By PharmacyJoedotcom - Jan 23 2016
Read more
Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

Valuable Insights In Under 5 Minutes!

By SeanHenri - Sep 01 2015
Read more
I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.

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Cover image of Content Inc with Joe Pulizzi

Content Inc with Joe Pulizzi

Updated 3 days ago

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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Episode 3: The Content Marketing Mission Statement

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Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a content marketing mission statement and why having one for your team is critical for consistency and content success. Ensure your content team has clarity and consistency with their content by developing a content marketing mission statement. 

Dec 08 2014

7mins

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Episode 117: Falling For The Social Media Trap

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Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move. 

Jan 11 2016

4mins

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Episode 114: 3 Content Predictions For 2016

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As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016. 

Dec 29 2015

6mins

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Episode 110: The Perfect Content Product

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What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real time, fact-driven, visual, efficient and curated content is the perfect mix for your Content Inc. model. Then go back to your blog, podcast, articles and other content to compare and set your sights on content perfection moving forward.

Dec 15 2015

4mins

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Episode 5: 8 Content Steps To Making Millions

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In the past, it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience without many of the barriers that were in place in the past. In this episode of Content Inc., Joe Pulizzi breaks down the eight steps needed to successfully build an audiene with content marketing and turn that audience into business growth. 

Dec 15 2014

11mins

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Episode 25: 6 Steps To The Content Inc. Model {Part I}

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If you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first three steps needed in the six step process to creating a Content Inc. model. Joe also shares real-world examples of each step to show you how real individuals around the world are successfully putting the Content Inc. model to work for them. 

This is Part I of a two part series. 

Feb 23 2015

7mins

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Episode 102: Are You Telling A Different Story

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It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their business. In this episode of Content Inc., Joe Pulizzi reminds you to not only create content, but to tell a different story. Find the content gap in your industry and fill it. By sharing this story, you will rise above what everyone else is saying and build a better, stronger Content Inc. model for your business. 

Nov 17 2015

4mins

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Episode 186: Naming Your Content Is Critical

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May 03 2017

3mins

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Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley}

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Taking on a content first mentality with your marketing, means you must be willing to put yourself out there, possibly in ways you never imagined. Taking a stand, having a strong point of view and perhaps even shaking up the status quo are all elements that need to be considered when developing content for your business. In this episode of Content Inc., Joe Pulizzi is joined by Ann Handley, Chief Content Officer, MarketingProfs. Ann shares a story from her grade school years of how being forced to evaluate what it meant to literally sit on the sidelines affected more than just one game of field hockey. You cannot expect to succeed if you are not in the game. 

Jan 27 2015

10mins

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Episode 61: Tilt to Blog to Book to Speaking

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Many entrepreneurs and business owners want to use speaking as a means to market their business and gain a bigger audience. In this episode of Content Inc. Joe Pulizzi breaks down the 4 steps to help you achieve this goal. Learn how to find your content tilt (see Episode 39) to develop your platform that will lead to a book and subsequently, onto the stage. 

Jun 29 2015

5mins

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Episode 76: 7 SEO Questions You Need To Ask Today

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Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practices into your content. Too often, especially for small business owners, SEO gets pushed to the side of the content creation process. Take these seven questions and use them to help you improve your SEO strategy as you create your Content Inc. model. 

Aug 18 2015

8mins

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Episode 195: Content IS the Differentiator

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Jul 10 2017

4mins

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Episode 152: Great Content Starts With Belief

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Sep 12 2016

3mins

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Episode 112: Less Content Is An Easy 2016 Prediction

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"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc., Joe Pulizzi reminds you that less is truly more when it comes to content creation for your target audience. At the time of year when predictions seem to be all over the web on what will be big in the New Year, less content is an easy, but not necessarily easy-to-implement prediction. 

Dec 22 2015

3mins

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Episode 98: 3 Ways To Break Content Insanity

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Are you looking at your competition and simply doing what they are doing with content marketing? Or are you looking to be more original and innovative with what you produce? In this episode of Content Inc., Joe Pulizzi shares three ways you can get more focused with your content marketing efforts and create content that is original and innovative. Don't go insane trying to copy what others are doing. Become the original content creator that really taps into the audience of your industry. 

Nov 03 2015

6mins

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Episode 68: 7 Content Issues That Keep Me Up At Night

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Though Joe Pulizzi is an author, speaker and educator when it comes to content marketing, he is also a small business owner growing his business (Content Marketing Institute) with a Content Inc. model. In this episode, he shares the seven issues that keep him up at night when it comes to content, marketing and business growth. 

Jul 21 2015

9mins

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Episode 105: Michael Jordan And Setting Goals

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Setting goals is not a new idea. Yet statistics show that with only 32% of marketers writing down a content marketing strategy, goal-setting is still missing from the industry. In this episode of Content Inc., Joe Pulizzi makes the connection of how Michael Jordan had really, just one big goal for his career (to be the best player that every played the game) and how that one big goal drove him day after day, year after year. You need to set one big goal: building your audience and focusing on subscribers. Every successful Content Inc. model has a strong subscriber initiative that drives the rest of the content marketing success. 

Nov 30 2015

4mins

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Episode 142: Two Mistakes Most Marketers Are Making With Content

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Jul 04 2016

3mins

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Episode 93: Luck Has Nothing To Do With It {A Call To Arms}

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In this episode of Content Inc., Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing Institute. Though it may look like an 'overnight success', Joe is very clear that getting to where he is today took a lot of blood, sweat and tears over the past decade(or more). He encourages you to not give up and push through any doubts or fears that you may be having. Success is on the way...and luck has nothing to do with it. 

Oct 19 2015

10mins

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Episode 101: The One Change In Focus You Need Now

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In this episode of Content Inc., Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that what you sell will probably change over the next few years. But if you are putting a value first approach to your content and becoming the leading educator in your industry, this won't matter. Content that teaches your audience will ensure you will always be relevant to your audience. 

Nov 16 2015

4mins

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Episode 200: The Final Episode

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Aug 14 2017

6mins

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Episode 199: What Would Your Book Say?

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Aug 07 2017

3mins

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Episode 198: The New Media Buyer

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Jul 31 2017

3mins

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Episode 197: Measure Twice

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Jul 24 2017

3mins

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Episode 196: Minimum Viable Audience

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Jul 17 2017

3mins

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Episode 195: Content IS the Differentiator

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Jul 10 2017

4mins

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Episode 194: Finding Your Crazy

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Jul 05 2017

4mins

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Episode 193: Find Your Leverage

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Jun 26 2017

5mins

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Episode 192: What Diversification Really Means

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Jun 19 2017

3mins

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Episode 191: Why Mixing Media Could Be A Terrible Idea

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Jun 12 2017

3mins

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Episode 190: Focus On What You Do Have and What You Can Do

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Jun 05 2017

4mins

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Episode 189: Is Technology Killing Your Storytelling?

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Jun 01 2017

3mins

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Episode 188: The Media Is Handing You An Opportunity

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May 22 2017

3mins

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Episode 187: Your Content Is Probably Not Very Good

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May 16 2017

3mins

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Episode 186: Naming Your Content Is Critical

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May 03 2017

3mins

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Episode 185: Why Your Content Play Never Worked

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Apr 26 2017

4mins

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Episode 184: Time To Question Marketing

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Apr 19 2017

3mins

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Episode 183: Most Brands Diversify Poorly

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Apr 12 2017

3mins

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Episode 182: The Biggest Mistake I Made

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Apr 04 2017

4mins

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Episode 181: Mix It Up To Delight

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Mar 27 2017

3mins

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