Cover image of Marketing School - Digital Marketing and Online Marketing Tips
(898)

Rank #4 in Marketing category

Business
Education
Marketing
How To

Marketing School - Digital Marketing and Online Marketing Tips

Updated 6 days ago

Rank #4 in Marketing category

Business
Education
Marketing
How To
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

iTunes Ratings

898 Ratings
Average Ratings
803
38
17
17
23

They are literally geniuses!!!

By Jesse 1246289525 - Aug 16 2019
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These guys are so ahead of the marketing arena! Thanks for all the content guys!!

Good stuff!

By Sumbitchazztrix - Jun 28 2019
Read more
Good little insights that are easy to digest and apply.

iTunes Ratings

898 Ratings
Average Ratings
803
38
17
17
23

They are literally geniuses!!!

By Jesse 1246289525 - Aug 16 2019
Read more
These guys are so ahead of the marketing arena! Thanks for all the content guys!!

Good stuff!

By Sumbitchazztrix - Jun 28 2019
Read more
Good little insights that are easy to digest and apply.

Listen to:

Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Updated 6 days ago

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949

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In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019
  • [00:35] 1: UberSuggest.
  • [00:42] The app now has a traffic analyzer.
  • [01:15] 2: Meet Edgar.
  • [01:30] This tool helps you schedule and share content.
  • [01:40] 3: Exit Intel.
  • [01:45] This tool is similar to Bounce Exchange, but it’s free.
  • [02:30] 4: Lead Quizzes.
  • [02:38] Drive people through the quiz flow and you can collect additional lead info.
  • [02:50] 5: Hole.io or Segment.
  • [02:55] These two tools are CDP’s.
  • [03:37] 6: Clickflow.
  • [03:45] Clickflow helps you A/B test your content.
  • [03:55] 7: Outgrow.
  • [04:10] This tool allows you to make calculators, which helps drive leads.
  • [04:31] Bonus: Datanyze.
  • [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using.
  • [05:27] That’s it for today!
  • [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 07 2019

6mins

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How to Market When You’re a Nobody | Ep. #966

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In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 24 2019

5mins

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How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 23 2018

5mins

Play

How to Create a Marketing Plan for 2019 | Ep. #856

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In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
  • [00:48] Traction is a great resource to use and live by.
  • [01;05] Use each quarter to plan for the next one.
  • [01:55] Use Zoom to meet with your remote team.
  • [02:10] Scale up everything that worked.
  • [02:35] Think about how to increase lifetime value of customers.
  • [03:45] Think about something extreme you can do.
  • [03:53] Take something that is working and double down on it.
  • [04:07] Think about what to eliminate.
  • [04:31] What ideas can you use from other industries and apply it to your business?
  • [04:56] What can you steal from competitors?
  • [05:12] That’s it for today!
  • [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 04 2018

6mins

Play

Being Dumb Will Make You More Money | Ep. #906

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In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Being Dumb Will Make You More Money
  • [00:50] You don’t have to be good at everything to do well.
  • [01:08] Eric can’t code and he’s not detail oriented.
  • [01:25] He is aware of what his talents are and where he could improve.
  • [01:45] Neil is good at HTML and PHP, but “sucks” at management.
  • [02:45] Neil’s mom told him he had no common sense.
  • [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
  • [04:10] Make sure you hire the right people who will excel at things the you do not.
  • [05:15] Be really good at what you enjoy and find people to fill in the gaps.
  • [06:15] Remember to be humble and accept weaknesses in yourself.
  • [06:52] That’s all for today!
  • [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 23 2019

7mins

Play

How to Sell Anything on Facebook and Instagram | Ep. #880

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In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
  • [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
  • [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
  • [01:12] They are then led to a landing page, where they can opt-in to emails.
  • [01:17] After that, they get to see the training video.
  • [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
  • [01:55] Build a connection with people before you pitch them.
  • [02:20] Send people to pre-sales pages.
  • [02:40] Don’t be shady.
  • [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
  • [03:15] If people go to an authoritative site, they will trust your products or services.
  • [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
  • [05:25] That’s it for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 28 2018

6mins

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7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960

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In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today
  • [00:45] 1: Post your content repeatedly on social media.
  • [00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would.
  • [01:30] 2: Push things to your email list.
  • [01:53] 3: Post a portion of your post on LinkedIn.
  • [02:01] Make sure to link to your site so people can finish the post.
  • [02:10] 4: Repurpose your content.
  • [02:30] Make sure things are formatted for the sites you are using.
  • [02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook).
  • [03:43] 6: Go back to basics.
  • [03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well.
  • [04:25] Create posts based around your most successful topics.
  • [04:56] 7: Make sure you keep your paragraphs short.
  • [05:22] Short sentences and paragraphs will get you more reach.
  • [05:30] That’s all for today!
  • [05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 18 2019

6mins

Play

How Long it Really Takes to Rank in Google | Ep. #1005

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In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long it Really Takes to Rank in Google
  • [00:40] You can plug your site into GSC Index and will rank pretty quickly.
  • [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then.
  • [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries.
  • [01:45] If you have strong brand queries, you could rank within months.
  • [02:10] This is about the whole domain, not just a page.
  • [03:02] Once you have good domain authority, it will only take weeks to rank.
  • [03:10] That’s all for today!
  • [04:04] Don’t forget to check out Single Grain for more info about our live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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May 02 2019

4mins

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How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 02 2018

7mins

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The Craziest Content Marketing Tactic EVER | Ep. #959

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In episode #959, we discuss the craziest content marketing tactics. Tune in to hear what we think are the craziest tactics out there.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Content Marketing Tactic EVER
  • [00:37] Neil’s craziest tactic was when he stopped doing content marketing as often and started creating and giving away free software instead.
  • [00:52] Product-led growth has served him well.
  • [01:25] Not many people know how to build products, so take advantage of that marketing tactic.
  • [01:50] A crazy tactic is to use the marketing channel or method that isn’t popular yet.
  • [02:38] Another crazy tactic is the content sprouting approach (more or less omni-channel marketing).
  • [03:30] Figure out what’s right for your business.
  • [03:43] UberSuggest is still growing month-over-month.
  • [03:48] That’s it for today!
  • [03:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 17 2019

4mins

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7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

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In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
  • [00:32] 1: Write a better title.
  • [00:55] Try to bring people to the point of sale.
  • [01:05] 2: Leverage curiosity.
  • [01:20] Try to have a juicy hook.
  • [01:52] 3: Improve your meta description.
  • [02:30] 4: Use adjectives.
  • [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
  • [03:25] 5: Make sure you use a good thumbnail in YouTube.
  • [04:00] Your thumbnail even matters on Facebook.
  • [04:15] 6: Use rich snippets.
  • [04:30] There is usually a plugin in Wordpress to help with something like this.
  • [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
  • [05:15] That’s it for today!
  • [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 12 2018

6mins

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The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 26 2018

5mins

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How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 01 2018

6mins

Play

How to Effectively Balance Multiple Projects at the Same Time | Ep. #1007

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In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time
  • [00:45] We blog, podcast, run agencies, etc.
  • [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties.
  • [01:21] Eric is working on his book Leveling Up.
  • [02:10] It’s harder to make things work together when they are not all in the same industry.
  • [02:35] Try to limit the industries in which you work.
  • [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal.
  • [03:35] His team members are creative and this is helpful.
  • [04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10.
  • [05:03] 70% of your time should  be spent on revenue generating activities.
  • [05:10] 20% of your time should be spent on adjacent activities.
  • [05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful.
  • [06:02] That’s it for today!
  • [06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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May 04 2019

6mins

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How to Make Your Content Go As Far As It Can | Ep. #907

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In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
  • [00:38] We are going to be talking about an omni-channel approach a lot more this year.
  • [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
  • [02:00] You will generate more traffic and leads by repurposing content.
  • [02:15] Check out the Content Re-usage Framework.
  • [04:18] Eric reached out to Ahrefs to promote the podcast.
  • [04:30] The cross-promotion was beneficial to both parties.
  • [05:03] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 24 2019

5mins

Play

How to Compete in a Saturated Market | Ep. #819

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In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Compete in a Saturated Market
  • [00:38] Neil recently released version 2.0 of UberSuggest.
  • [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
  • [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
  • [01:39] Google does over 100 Billion in ad revenue.
  • [01:50] I found their models were all wrong, so I just released it all for free.
  • [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
  • [03:00] Most people don’t use all the features from each service, so take the best ones.
  • [03:40] The main differential in Neil’s product is that it is user-friendly and free.
  • [04:15] Learn from what other people are doing.
  • [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
  • [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
  • [05:28] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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  • What should we talk about next? Please let us know in the comments below.
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Oct 28 2018

6mins

Play

7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

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In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Sep 16 2019

8mins

Play

What’s the ROI of a Live Event? | Ep. #973

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In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What’s the ROI of a Live Event?
  • [00:45] We’re throwing a live event in June.
  • [00:55] It costs roughly $20-30 a head to do an event the right way.
  • [01:25] Since we’re not charging for the event, we aren’t making money.
  • [01:40] People say if you charge, 40-50% of attendees will not show up.
  • [01:50] People will pay and then no-show.
  • [02:57] Sponsors are how you can make a profit.
  • [03:50] Either ticket sales or sponsors will cover your costs.
  • [04:15] Our goal isn’t to make money.
  • [05:02] Clarion is an events company that goes around buying up conferences.
  • [06:08] That’s it for today!
  • [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Mar 31 2019

7mins

Play

How to Structure Your SEO Team | Ep. #954

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In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your SEO Team
  • [00:45] Neil does a region-based search for team members.
  • [01:05] He likes to look internationally for people to write content for their native country.
  • [01:45] Eric once worked for an SEO strategist.
  • [02:05] On this team, there was a lead, a strategist, and a tactician.
  • [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
  • [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
  • [03:25] It’s very important to hire someone for content repurposing.
  • [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
  • [05:15] Heavy content is important when you’re starting out.
  • [05:41] That’s it for today!
  • [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 12 2019

7mins

Play

The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563

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In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish
  • [00:38] Neil thinks he’s published 6,000-7,000 blog posts.
  • [00:57] Neil always has a simple checklist for writing blog posts.
  • [01:12] When using BuzzSumo, you need to look at what has worked in the last year.
  • [01:33] Go after social traffic and search traffic (SEMrush).
  • [01:52] Come up with better headlines, outline the post, then complete it.
  • [02:11] Go above and beyond and be super thorough.
  • [02:21] Add custom images from stock photos or graphs.
  • [02:31] Email everyone you link out to in your post.
  • [03:00] Reach out to everyone who shared similar articles and direct them to your article.
  • [03:38] Take the article and put it into Ahrefs and see who links to it.
  • [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
  • [04:39] Blogging Checklist is a great plug-in for WordPress.
  • [04:55] Have a word count, image count, source count, etc. and put it on the checklist.
  • [05:24] Think about how to upgrade or repurpose your content.
  • [05:43] That’s it for today!
  • [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 14 2018

6mins

Play

How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

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In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically.
  • [00:34] Where we got this idea from; looking at Chris Do and carousels.
  • [02:02] The immediate success that Neil experienced with this strategy.
  • [03:10] Grabbing people's attention with the first image of carousel.
  • [04:02] Maintaining interest and taking the audience on a journey.
  • [05:08] Realistic results and what is possible with these tactics.
  • [05:27] Comparing stats from before and after implementing this.
  • [05:42] That’s it!
  • [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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  • What should we talk about next? Please let us know in the comments below

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Dec 07 2019

6mins

Play

How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

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In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Actually Translate Your Content.
  • [00:45] How Neil started with the strategy a few years ago.
  • [01:04] The amazing results that Neil has experienced since implementing.
  • [01:38] Some of the lessons that Neil learned about transcribing content.
  • [02:40] The dangers of working with people who are not local and embedded in a culture.
  • [03:50] Where to find people to do this transcription and translation work.
  • [04:04] Building brands locally and back-linking from different regions.
  • [04:48] Brand clarity and becoming known on social media and at conferences. 
  • [05:41] Taking advantage of the white space that is currently available. 
  • [06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
  • [06:53] That’s it for today!

Links Mentioned in Today’s Episode:

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Dec 06 2019

7mins

Play

7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

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In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020.
  • [00:33] Looking back to old effective tactics such as webinars.
  • [01:20] Translating and transcribing existing content for other regions.
  • [02:10] Text messages and SMS marketing within the bounds of the law!
  • [02:58] Maximizing YouTube views in the first 24 hours.
  • [04:15] The trend towards texting and instant messenger marketing.
  • [05:06] Updating old content instead of writing new posts all the time.
  • [05:33] Using gifts to make marketing impressions on customers. 
  • [07:05] That is it for today!
  • [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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  • What should we talk about next? Please let us know in the comments below
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Dec 05 2019

7mins

Play

7 Lessons Learned From a Mastermind | Ep. #1221

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In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind.
  • [00:33] The mastermind we hosted recently and the great time we had!
  • [01:28] Attendees and the amazing quality of people who were there.
  • [02:05] The democratization of capital and the different ways to raise funds.
  • [03:08] Benefits of purchasing sites from non-profits.
  • [04:12] Getting out there and doing in-person, active events.
  • [05:16] A simple way to grow your Instagram following today!
  • [06:14] Using dinners for mingling and networking of participants. 
  • [07:01] Staying open to taking and giving help in the business world. 
  • [09:16] Optimize yourself for best performance! 
  • [10:32] That is it for today!
  • [10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Dec 04 2019

11mins

Play

Marketing Checklist for 2020 | Ep. #1220

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In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Marketing Checklist for 2020. 
  • [00:37] Listen to the last episode we did about the opportunities for 2020. 
  • [01:02] The tools you can use to monetize voice-based traffic.   
  • [01:20] What customer data platforms allow you to do and the increasing value of data. 
  • [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.  
  • [02:54] Survey your audience before the end of the year. 
  • [03:38] Go live to sell on social media once a week. 
  • [04:05] The importance of sprouting your content and leveraging the omnichannel.  
  • [05:10] Examples of how you can grow by offering a free product.  
  • [06:09] Focusing on your brand and creating content.  
  • [06:52] Why you must add a checkout bump to your site. 
  • [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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Dec 03 2019

8mins

Play

7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

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In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020. 
  • [00:35] TikTok’s likely growth projection for the coming year. 
  • [01:07] Why you should sell through live and examples of people who use it this way. 
  • [01:39] Advertising and connecting with people through ephemeral content like stories. 
  • [02:21] The benefits of re-using content by turning it into smaller bits.
  • [03:18] What posting “natively” means and why you should implement it.
  • [04:36] What to do when customers visit your checkout or lead page but don’t buy. 
  • [05:22] The continuing growth of chat and its various platforms. 
  • [06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Dec 02 2019

6mins

Play

7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

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In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020.
  • [00:32] Content translation and transcribing and exciting new possibilities for this!
  • [01:20] Using and tracking snippets for optimization.
  • [02:01] Making the most of old content over only creating new posts.
  • [02:45] Fact schemas and ranking higher on search result pages.
  • [03:17] Google algorithm updates and what it means for search results.
  • [04:20] Assessing your keywords and the tools to do this.
  • [05:07] New tools with built in SEO capabilities.
  • [06:04] That’s pretty much it for this episode!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Dec 01 2019

6mins

Play

7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

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In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020.
  • [00:34] Google's new search-result forms and their amazing ease of use.
  • [01:12] Re-marketing and long form videos.
  • [01:58] Chatbots and new ground in the field of chat marketing.
  • [03:08] The trend of driving traffic towards content and educational pages.
  • [03:49] TV and streaming platforms; the evolving and unknown avenue of ads.
  • [04:59] Push notifications and the conversion rates through this form of marketing.
  • [05:21] TV spots and the usefulness of getting some of this real estate. 
  • [05:54] The growth of LinkedIn and its organic reach.
  • [07:08] That is it for today!
  • [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Nov 30 2019

8mins

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How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

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In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Do an Audience Survey.
  • [00:31] Experiences at our recent Growth Accelerator event.
  • [01:24] Some of the questions we used in our post-event survey.
  • [02:45] Why certain people do not connect with certain types of content.
  • [03:39] Maximizing what you already have before more growth.
  • [04:30] Using open-ended questions and finding the common threads in answers.
  • [06:40] Allowing space for people to add their own feedback for your benefit.
  • [07:10] That’s it!
  • [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Nov 29 2019

8mins

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If You Want to Grow Fast, You Need to do This | Ep. #1215

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In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This
  • [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.  
  • [00:57] Examples of the kinds of value-adding freebies you could give people.
  • [01:10] Why eBooks are no longer a good option. 
  • [01:36] The value of giving something that others would normally charge for. 
  • [02:14] The shift towards machine learning and AI, and staying ahead of the curve. 
  • [03:30] Considering how you can be 10 times better than your competition. 
  • [03:53] Why these free offerings do not have to cost you a fortune. 
  • [04:22] The importance of being willing to take risks.  
  • [05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 28 2019

6mins

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How to Crush It When You Speak | Ep. #1214

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In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Crush A Speaking Gig. 
  • [00:49] The importance of developing your own voice and presence. 
  • [01:12] Keeping in mind that your goal is to promote your brand, and get more business. 
  • [01:35] How you can quickly expand your email list and collect leads. 
  • [02:17] Getting connected with an intimate group through a cool LinkedIn feature. 
  • [03:32] The benefits of frequently publishing content on LinkedIn.  
  • [03:38] Knowing what kind of audience you will address and tailoring your message accordingly. 
  • [04:02] Why you need to constantly engage with your audience: talk with, not to them. 
  • [04:20] Ideas for interaction: asking questions, making jokes, etc. 
  • [05:03] Avoid talking about yourself too much and having a long bio.
  • [05:13] Asking the event organizer for more information on the audience, and avoiding cliches. 
  • [06:07] The advantage of asking people to text you to get the presentation notes. 
  • [06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 27 2019

7mins

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How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213

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In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking.
  • [00:53] What went wrong: not giving the developer a checklist when the site was redesigned. 
  • [01:15] Going ahead with the redesign without having the correct redirects in place. 
  • [01:44] Using Google Search Console to help point out issues with your site. 
  • [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider. 
  • [02:20] What happened once 404 issues were fixed. 
  • [02:32] Ensuring that you don’t lose traffic by breaking the URL structure. 
  • [03:49] Increasing the mobile site speed and maintaining the desktop speed. 
  • [05:00] Why you don’t have to be perfect everywhere. 
  • [05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately. 
  • [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 26 2019

7mins

Play

Marketing Trends for 2020 | Ep. #1212

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In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Marketing Trend for 2020. 
  • [00:45] The growing popularity of software such as ChatBot and ManyChat. 
  • [01:17] The benefits of combing chatbots with text tools such as Twilio.  
  • [01:45] Some of the biggest companies in the chatbots space and the expanding market. 
  • [02:13] How voice search will start to dominate searches through applications like Alexa. 
  • [02:36] Companies building products and giving them away for free to generate leads. 
  • [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.  
  • [04:33] The excess of channels and data sources and the growing need for BI tools. 
  • [05:27] Streamlining all the data sources through customer data platforms such as Hull. 
  • [06:25] The emergence of companies that fill in the gaps. 
  • [08:06] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 25 2019

9mins

Play

Templates We Use To Grow Our Businesses Faster | Ep. #1211

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In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster. 
  • [00:50] When Traction is a great framework to use and how it helps you stay organized. 
  • [01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step. 
  • [02:53] A growth plan for coming up with, implementing and testing new ideas faster.
  • [04:37] Using Runway to show you how much cash you will have left at any given point. 
  • [05:30] The ideal amount of cash to have in the bank when you are in startup mode.  
  • [06:02] Accelerating growth by hiring experienced people.  
  • [06:53] The awesome templates available from Point Nine Capital. 
  • [07:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 24 2019

8mins

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7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210

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In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster. 
  • [00:30] Why data is important – think machine learning and artificial intelligence. 
  • [00:49] Google’s built-in AI that can help you optimize your ads. 
  • [01:10] The tools you can use to make the most of your Facebook ads. 
  • [01:29] How using the search bar inside Google Analytics can assist you. 
  • [02:01] The helpful reports Google Data Studio provides for executives and agencies. 
  • [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.  
  • [03:08] Why you want to work with a data scientist and what you can expect to pay. 
  • [03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.  
  • [05:20] Why you want to make use of APIs. 
  • [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 23 2019

7mins

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What You Can Learn from WeWork's Debacle | Ep. #1209

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In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle. 
  • [00:42] What WeWork is and the information that was recently uncovered about them.
  • [01:35] Their IPO having to be canceled and SoftBank bailing them out. 
  • [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.  
  • [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.  
  • [02:34] How WeWork pitches themselves versus what they actually are. 
  • [03:22] Being realistic about what you are as a company and what you are good at.
  • [03:52] Learning to negotiate well even if things aren’t working out as you planned. 
  • [04:09] The importance of taking care of your money and your people. 
  • [05:09] What venture capitalists will likely push for in the future. 
  • [06:07] That’s it for today!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 22 2019

6mins

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How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208

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In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update. 
  • [00:52] What BERT stands for and what its implication is for users. 
  • [01:23] How this update helps with search queries and a practical example. 
  • [02:10] Considering each search word to produce more specific context search results.
  • [02:26] The portion of searches that will be affected by this change.
  • [03:16] Google’s mission to understand what people are looking for. 
  • [03:27] Why the number of searches BERT impacts will likely increase. 
  • [03:43] The sites that are getting traffic from the BERT algorithm update. 
  • [04:16] That’s it for today!
  • [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 21 2019

5mins

Play

A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207

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In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens. 
  • [00:46] Who the Henokiens are and what sets them apart from many others. 
  • [01:04] The problem with the short-term perspective of most companies today. 
  • [01:47] How certain companies manage to stand the test of time.  
  • [03:30] Why you have to think long-term rather than focusing only on short-term solutions.  
  • [04:25] Shifting the focus from shareholders to stakeholders and what it involves. 
  • [05:03] Accepting that focusing on the long game will take more time. 
  • [05:16] Why this approach is more difficult for us marketers.  
  • [05:47] That’s it for today!
  • [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 20 2019

6mins

Play

Which Pieces of Content Should You Update? | Ep. #1206

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In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Which Pieces of Content to Update. 
  • [00:29] The benefits of updating your content.
  • [01:14] Writing four to five pieces a month and having a team to update three a day! 
  • [01:34] Why writing every day is difficult to sustain.   
  • [02:01] Using Google Search Console to see which of your posts dropped in traffic. 
  • [02:35] Sending poor-performing pieces to be rewritten. 
  • [02:55] The new feature in Clickflow to track decaying content. 
  • [03:34] Why you want to track the efficacy of what you are doing.  
  • [04:10] When to update video or podcast content. 
  • [04:37] Paying attention to the content that is labeled with a year and the most popular ones. 
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Nov 19 2019

6mins

Play

Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205

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In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from a $20 Billion Company. 
  • [00:32] Constellation Software: where they are based, their market cap, and company size. 
  • [00:56] How they are unique and what they do with other software businesses they buy. 
  • [01:52] Their model of simply maintaining the current revenue.
  • [02:07] They type of companies they seem to be interested in buying and their criteria. 
  • [02:43] How they’re making money from companies that are under the radar. 
  • [03:13] You don’t have to do something well known to make money. 
  • [03:36] Looking for markets that have a big total addressable market (TAM).  
  • [03:52] The mistake of going after businesses that are in niches. 
  • [04:23] Why you don’t need a lot of press — just look at Mark Leonard. 
  • [04:37] Why Constellation follows the Berkshire Hathaway model.  
  • [05:20] That’s it for today!
  • [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Nov 18 2019

6mins

Play