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Rank #6 in Marketing category

Business
Education
Marketing
How To

Marketing School - Digital Marketing and Online Marketing Tips

Updated 3 days ago

Rank #6 in Marketing category

Business
Education
Marketing
How To
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

iTunes Ratings

953 Ratings
Average Ratings
843
44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
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Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.

iTunes Ratings

953 Ratings
Average Ratings
843
44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
Read more
Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.
Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Latest release on Jun 04, 2020

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Rank #1: 7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

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In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Sep 16 2019

8mins

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Rank #2: How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 23 2018

5mins

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Rank #3: How to Create a Marketing Plan for 2019 | Ep. #856

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In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
  • [00:48] Traction is a great resource to use and live by.
  • [01;05] Use each quarter to plan for the next one.
  • [01:55] Use Zoom to meet with your remote team.
  • [02:10] Scale up everything that worked.
  • [02:35] Think about how to increase lifetime value of customers.
  • [03:45] Think about something extreme you can do.
  • [03:53] Take something that is working and double down on it.
  • [04:07] Think about what to eliminate.
  • [04:31] What ideas can you use from other industries and apply it to your business?
  • [04:56] What can you steal from competitors?
  • [05:12] That’s it for today!
  • [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 04 2018

6mins

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Rank #4: 7 Tools For Running A Successful Content Marketing Campaign| Ep. #984

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In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
  • [00:36] 1: Ubersuggest.
  • [00:45] Free to use and great for researching keywords.
  • [00:57] 2: Mailchimp.
  • [01:05] Email blasts will always work.
  • [01:57] 3: MobileMonkey.
  • [02:10] Use this to blast via Facebook Messenger.
  • [02:30] 4: BuzzSumo.
  • [02:38] Great for seeing what your competitors are doing.
  • [03:18] 5: SocialBlade.
  • [03:30] Helpful to see social sharing information.
  • [03:40] 6: VidIQ.
  • [03:45] Helps with keyword and video optimization.
  • [04:25] 7: Clickflow.
  • [04:27] Eric’s SEO A/B testing software.
  • [05:45] That’s it for today!
  • [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 11 2019

7mins

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Rank #5: Being Dumb Will Make You More Money | Ep. #906

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In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Being Dumb Will Make You More Money
  • [00:50] You don’t have to be good at everything to do well.
  • [01:08] Eric can’t code and he’s not detail oriented.
  • [01:25] He is aware of what his talents are and where he could improve.
  • [01:45] Neil is good at HTML and PHP, but “sucks” at management.
  • [02:45] Neil’s mom told him he had no common sense.
  • [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
  • [04:10] Make sure you hire the right people who will excel at things the you do not.
  • [05:15] Be really good at what you enjoy and find people to fill in the gaps.
  • [06:15] Remember to be humble and accept weaknesses in yourself.
  • [06:52] That’s all for today!
  • [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Jan 23 2019

7mins

Play

Rank #6: What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976

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In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
  • [00:35] Eric writes 3-6 posts per week.
  • [01:22] Neil only writes 1 post per week.
  • [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
  • [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
  • [02:51] Take the opposite approach of your competitors’ posts.
  • [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
  • [04:00] Start off slow and steady.
  • [04:10] That’s it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Apr 03 2019

4mins

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Rank #7: How to Sell Anything on Facebook and Instagram | Ep. #880

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In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
  • [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
  • [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
  • [01:12] They are then led to a landing page, where they can opt-in to emails.
  • [01:17] After that, they get to see the training video.
  • [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
  • [01:55] Build a connection with people before you pitch them.
  • [02:20] Send people to pre-sales pages.
  • [02:40] Don’t be shady.
  • [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
  • [03:15] If people go to an authoritative site, they will trust your products or services.
  • [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
  • [05:25] That’s it for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Dec 28 2018

6mins

Play

Rank #8: The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180

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In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
  • [00:37] Apart from goal-tracking, the cohort analysis is so important!
  • [00:51] What you can see in these reports by just changing the duration of the period.
  • [02:02] The different ways that cohort analysis can be used.
  • [02:15] Learning how to read a cohort chart; the two main ways to read them.
  • [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
  • [03:12] That’s it for today!
  • [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Oct 24 2019

4mins

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Rank #9: How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 02 2018

7mins

Play

Rank #10: 7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

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In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
  • [00:32] 1: Write a better title.
  • [00:55] Try to bring people to the point of sale.
  • [01:05] 2: Leverage curiosity.
  • [01:20] Try to have a juicy hook.
  • [01:52] 3: Improve your meta description.
  • [02:30] 4: Use adjectives.
  • [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
  • [03:25] 5: Make sure you use a good thumbnail in YouTube.
  • [04:00] Your thumbnail even matters on Facebook.
  • [04:15] 6: Use rich snippets.
  • [04:30] There is usually a plugin in Wordpress to help with something like this.
  • [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
  • [05:15] That’s it for today!
  • [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 12 2018

6mins

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Rank #11: The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 26 2018

5mins

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Rank #12: How Long it REALLY Takes For a Business to be Successful | Ep. #1179

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In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
  • [00:48] Ways to measure success; starting with revenue and profitability.
  • [01:20] Managing the difficulties and pain of the first two years.
  • [03:04] All the things that can go wrong in the early stages.
  • [03:59] The rule of three; waiting out the teething years. 
  • [04:19] That’s it for today!
  • [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Oct 23 2019

5mins

Play

Rank #13: How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 01 2018

6mins

Play

Rank #14: Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

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In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
  • [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
  • [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
  • [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
  • [03:20] He sold the business one year ago.
  • [04:22] Facebook is getting in trouble for questionable live streams and censorship.
  • [04:55] The future of Facebook is private groups and messaging.
  • [06:22] Live chats are a core growth marketing area on which to focus. 
  • [08:40] Anything you can do with email marketing,  you can do with messaging.
  • [11:35] Use a chatbot builder like MobileMonkey.
  • [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
  • [15:10] This helps improve conversions.
  • [17:25] In order to improve experiences, you would want to create content around questions people have.
  • [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
  • [19:47] No matter what you’re selling, try to take people on a conversational journey.
  • [22:30] It’s never been easier to grow your email subscriber list.
  • [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
  • [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
  • [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
  • [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
  • [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
  • [31:15] You can also remarket people based on conversational criteria.
  • [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
  • [33:27] Engagements rates are 100x better than email marketing.
  • [34:45] That’s it for today!
  • [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Jul 17 2019

36mins

Play

Rank #15: How to Market When You’re a Nobody | Ep. #966

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In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 24 2019

5mins

Play

Rank #16: 7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127

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In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
  • [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
  • [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
  • [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
  • [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
  • [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
  • [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
  • [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
  • [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
  • [04:25] Their price optimization typically leads to a 15% increase in new revenue.
  • [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
  • [05:37] That’s it for today!
  • [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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  • What should we talk about next? Please let us know in the comments below.
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Sep 01 2019

6mins

Play

Rank #17: How to Make Your Content Go As Far As It Can | Ep. #907

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In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
  • [00:38] We are going to be talking about an omni-channel approach a lot more this year.
  • [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
  • [02:00] You will generate more traffic and leads by repurposing content.
  • [02:15] Check out the Content Re-usage Framework.
  • [04:18] Eric reached out to Ahrefs to promote the podcast.
  • [04:30] The cross-promotion was beneficial to both parties.
  • [05:03] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 24 2019

5mins

Play

Rank #18: How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191

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In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
  • [00:41] Posting content, videos and organic growth by leveraging brand equity.
  • [01:42] Applying this lesson to other platforms aside from Instagram.
  • [02:03] Looking at the example of Gary Vaynerchuk!
  • [03:35] Using podcasting and collaboration as a means of brand marketing.
  • [05:01] Leverage what you already have and make the most of your associations.
  • [06:24] Go find someone to partner with!
  • [08:50] There is a time for grinding and a time for leveraging.
  • [09:47] Offering value to more established people and companies early on. 
  • [10:45] There you have it!
  • [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Nov 04 2019

11mins

Play

Rank #19: How to Compete in a Saturated Market | Ep. #819

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In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Compete in a Saturated Market
  • [00:38] Neil recently released version 2.0 of UberSuggest.
  • [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
  • [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
  • [01:39] Google does over 100 Billion in ad revenue.
  • [01:50] I found their models were all wrong, so I just released it all for free.
  • [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
  • [03:00] Most people don’t use all the features from each service, so take the best ones.
  • [03:40] The main differential in Neil’s product is that it is user-friendly and free.
  • [04:15] Learn from what other people are doing.
  • [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
  • [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
  • [05:28] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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  • What should we talk about next? Please let us know in the comments below.
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Oct 28 2018

6mins

Play

Rank #20: The Most Successful Marketers Are... | Ep. #1130

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In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic:  What Makes a Successful Marketer
  • [00:30] Eric thinks the most successful marketers are entrepreneurial. 
  • [00:39] They get things done and figure out things on their own.
  • [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
  • [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
  • [01:54] Neil looks for go-getter’s with good ideas.
  • [02:17] Eric also wants someone who can figure things out on their own.
  • [02:55] The more successful people take on more and create less work for others.
  • [03:41] It’s important to have someone who creates great processes.
  • [04:10] David Kim from HubSpot started out as an intern and was a quick learner.
  • [04:46] That’s it for today!
  • [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 04 2019

5mins

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7 Alternative Ways to Promote Your Content in 2020 | Ep. #1403

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In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020.
  • [00:31] Using Zest for simple content promotion.
  • [00:48] Utilizing Pinterest adverts and combining this with affiliate links.
  • [01:19] Making Taboola and Outbrain work for you!
  • [01:38] The power of push-notifications for higher visitor numbers.
  • [01:59] Twitter's untapped advertising potential.
  • [02:20] The promotional options available through review sites.
  • [02:38] Collecting phone numbers on your website for more reach. 
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Zest

Subscribers

Taboola

Outbrain

Andrew Wilkinson

G2

Capterra

Gary V

Toolio

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Jun 04 2020

4mins

Play

7 Unconventional Tactics to Scale Any Consulting Business | Ep. #1402

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In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now.
  • [00:34] Making a no-brainer offer to a company that can help them save.
  • [01:16] Good project management for better efficiency on the work you do.
  • [02:00] The power of persuasive copywriting and doing less with more.
  • [02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses.
  • [03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning.
  • [04:22] Streamlining your reporting process to save time and work.
  • [05:00] Pricing on value and performance.
  • [06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Crunchbase

SEMrush

Ahrefs

Agency Analytics

Raven Tools

Google Data Studio

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Jun 03 2020

7mins

Play

How to Get a Good Digital Marketing Intern | Ep. #1401

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In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Get a Good Digital Marketing Intern.
  • [00:31] What makes a good marketing intern?
  • [01:04] Offering value to founders and CEOs through surprising things.
  • [01:51] The growth of interns into something important in a company.
  • [02:15] Posting to AngelList, colleges and forums for talent-scouting.
  • [03:39] Hiring processes, smart training techniques and setting interns up for success.
  • [04:47] Keeping a great intern on the team through a full time offer.
  • [05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

USC

Pepperdine

AngelList

Gary V

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Jun 02 2020

5mins

Play

What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400

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In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.
  • [01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.
  • [02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.
  • [02:53] Open, click, and deliverability rates for Neil after sending a more successful email.
  • [03:28] How Neil judges when to remove a person from his email list.
  • [03:41] When to stop worrying about re-engaging people before scrubbing your list.
  • [03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.
  • [04:15] That’s it for today!
  • [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConvertKit

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  • What should we talk about next? Please let us know in the comments below
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Jun 01 2020

5mins

Play

7 Unknown Tools That'll Double Your Revenue | Ep. #1399

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In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue.
  • [00:30] Use Zest as a promotion tool to get more qualified clicks.
  • [00:54] Book personalized video shoutouts from celebrities using Cameo.
  • [01:10] Pay to have someone evaluate your copy using copytesting.com.
  • [01:35] Add more payment options using FastSpring, Recurly, or Bolt.
  • [02:10] Eliminate background noises during podcast recordings using Krisp.
  • [02:44] Increase your revenue using sales platforms that add upsells.
  • [03:08] Simplify your reporting using Supermetrics. 
  • [03:20] That’s it for today!
  • [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Zest

Cameo

copytesting.com

ConversionXL

Bolt

FastSpring

Recurly

PayPal

Krisp

Shopify

ReferralCandy

SamCart

ClickFunnels

Supermetrics

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May 31 2020

4mins

Play

7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398

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In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic.
  • [00:35] What a blog post angle is: a type of blog post.
  • [01:00] Utilizing the consistency of how-to style blogs to get returning hits.
  • [01:10] Using Canva to make visualizations of data on research-based blogs.
  • [01:52] Collaborating with data providers to get leads and form partnerships.
  • [02:35] Taking a popular post and turning it into a visual post.
  • [03:12] Getting more view counts by conducting expert interviews.
  • [03:37] Roundup posts: asking many experts the same question. 
  • [04:16] Posting about how you solved a specific problem.
  • [04:42] That’s it for today!
  • [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

eHow

Canva

Ubersuggest

Ahrefs

BuzzSumo

Infogram

First Round Capital

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May 30 2020

5mins

Play

7 Simple Ways to Save Money on Your Marketing | Ep. #1397

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In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing.
  • [00:32] Cutting costs in other areas to boost your marketing budget.
  • [01:19] Using Truebill to negotiate your own subscription rates.
  • [01:45] Changing your payment methods to slightly cheaper ones can save a lot!
  • [02:18] Outsourcing marketing, finding contractors and making a saving!
  • [02:49] Finding free tools to replace your paid services.
  • [03:32] Utilizing influencers at the current discount rates.
  • [04:01] Reducing wages for staff and contractors if you are struggling. 
  • [04:43] That’s it for today!
  • [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

GSVLabs

Stripe

Salesforce

Truebill

ClickFlow

Content Decay

Ubersuggest

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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May 29 2020

5mins

Play

Where The Good Investment Opportunities Are Right Now | Ep. #1396

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In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now.
  • [00:38] Thinking about where we are right now and where you can put your money.
  • [01:04] The stock market and why it is always a safe bet.
  • [01:32] Price drops over the next six months to a year.
  • [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book.
  • [02:56] Unemployment rates right now in the US and abroad.
  • [03:50] Now is not the right time to invest; playing the long game and lowering expectations.
  • [04:40] That’s it for today!
  • [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Amazon

Waymo

Warren Buffett

Berkshire Hathaway

Leave Some Feedback:

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May 28 2020

5mins

Play

Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395

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In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door! 

TIME-STAMPED SHOW NOTES:

  • [00:00] The context for today’s Ask Me Anything episode and how you can get in! 
  • [01:03] YouTube and other resources to learn more about marketing and branding.
  • [01:38] What to do if your CEO does not have the list of top 100 customers/accounts.
  • [01:58] Don’t wait for the approval or permission of another. 
  • [02:34] Does buying expired or premium domains work?
  • [02:51] Advice about the most important focus areas in SEO.
  • [03:53] Buy websites now since you can get good deals at the moment.
  • [04:16] The best way to rank a page if you don’t have backlinks. 
  • [04:47] Does using social sharing plugins increase your page load speed?
  • [05:05] Thoughts on whether search engines can crawl video content and rank accordingly. 
  • [05:54] The number one strategy we’ve used to get listeners for our podcast. 
  • [06:21] Leveraging Instagram and other platforms where your ideal customers hang out. 
  • [07:14] Why you might want to splinter your main product and sell it to get people in.  
  • [07:34] That’s it for today!
  • [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

The 22 Immutable Law of Marketing

DigitalMarketer

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May 27 2020

8mins

Play

How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394

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In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder. 
  • [00:41] Resources for learning more about what the wealth ladder involves.
  • [00:56] The wealth ladder outlines the process of developing skills and building your business. 
  • [01:27] Understanding that you have to level up into different sections of the ladder.  
  • [01:51] Using affiliate programs to generate revenue.
  • [02:14] Hear how you can get a cut from each e-commerce transaction that you drive. 
  • [02:35] Developing the right habits and skills before you jump into dropshipping. 
  • [03:30] Examples of the many options ahead after you’ve done dropshipping. 
  • [03:37] Remember that what goes up fast also comes down fast—be patient. 
  • [03:53] That’s it for today!
  • [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Nathan Barry

ConvertKit

Amazon

Shopify

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  • What should we talk about next? Please let us know in the comments below
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May 26 2020

4mins

Play

The Most Successful Cold Email Eric Has Ever Written | Ep. #1393

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In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written. 
  • [00:33] A while ago we talked about Dean Jackson’s 9-word email.
  • [00:42] What the 9-word email comprises and an example of how it works. 
  • [01:06] How this email drives engagement by evoking curiosity and examples of success. 
  • [01:39] Be wary of overcomplicating your marketing and sales emails.
  • [01:53] Why you might consider emailing large corporations and how to get hold of their details. 
  • [02:01] Advice for phrasing these emails to be concise and effective. 
  • [02:43] Hear about the time we reached out to the CEO of Zynga. 
  • [03:12] Find out what people are interested in and use that as your best angle. 
  • [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot. 
  • [03:46] That’s it for today!
  • [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dean Jackson

Hunter

Zynga

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  • What should we talk about next? Please let us know in the comments below
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May 25 2020

4mins

Play

How to 10x Your Headline Success Rate | Ep. #1392

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In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to 10x Your Headline Success Rate.
  • [00:41] How we use headlines for this podcast to get more clicks!
  • [01:01] What a swipe file is and how can you use them.
  • [01:41] Evoking curiosity instead of going straight for clickbait.
  • [03:03] Useful resources for finding inspiring advertising.
  • [03:37] Using numbers and case studies to get people engaged.
  • [04:21] That’s it for today!
  • [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

David Ogilvy

Swipe Worthy

Facebook Ad Library

Adbeat

Land-book

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May 24 2020

5mins

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How to Find Great Marketers During Hard Times | Ep. #1391

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In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Find Great Marketers During Hard Times.
  • [00:33] The difficult context many business find themselves in right now.
  • [00:54] The tech perspective and finding companies that have been laying off staff.
  • [01:47] Starting conversations with people at the right companies.
  • [02:05] Browsing forums and blogs for engaged employees for problem-solvers.
  • [03:06] The relationship between great writing and marketing - looking for strong writers.
  • [03:45] Approaches that do not work so well in this regard!
  • [04:02] That is it for today!
  • [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Layoffs

Patreon

FreshBooks

TripActions

Lambda School

Caspar

ConsenSys

Magic Leap

Nextiva

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May 23 2020

4mins

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What's A 'Challenge' & Should You Do One? | Ep. #1390

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In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What a "Challenge" is and If You Should Do One.
  • [00:38] Our experiences running marketing challenges.
  • [00:57] What do we mean when we say "challenge" in this context?
  • [02:18] Neil's 100k challenge and how he set things out for it.
  • [02:49] Indoctrinating and offering value to an audience.
  • [03:16] That’s it for today!
  • [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

The One Funnel Away Challenge

Roland Frasier

Leveling Up Podcast

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May 22 2020

3mins

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7 Keyword Research Secrets That'll Help Your Content Rank Faster | Ep. #1389

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In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster.

[00:31] Using the skyscraper technique to mimic high ranking competitor keywords.

[01:06] How to learn about keyword difficulty and SERPs.

[01:55] Boost your rankings by using the FAQ page schema technique.

[02:29] Getting high ranking keyword permutations using AnswerThePublic

[02:43] Have your URL crawled more quickly by sending it into Google Search Console.

[03:26] Getting up and coming trending keywords using a keyword explorer.

[03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough.

[05:00] Bonus tips for words to add into titles to increase click flow.

[06:08] That is it for today!

[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

AnswerThePublic

Google Search Console

Keyword Explorer by Ahrefs

Clickflow

Backlinko Clickflow Analysis

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May 21 2020

6mins

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How to Send Seinfeld Emails | Ep. #1388

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In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Send Seinfeld Emails.
  • [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld.
  • [01:06] Relating content about daily qualms to your product as a way of pitching it.
  • [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes.
  • [02:31] Sending educational or sales-based content rather than Seinfeld content.
  • [03:00] Remembering not to flood your audience with frequent Seinfeld emails.
  • [03:28] Using the soap opera strategy to take your audience through emotional roller coasters. 
  • [04:34] That’s it for today!
  • [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Seinfeld

Delta Airlines

Ben Settle

Ryan Deiss

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May 20 2020

5mins

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How to Go from Total Newbie to SEO Expert in Record Time | Ep. #1387

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In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time.
  • [00:36] Practicing on your own website, a faster approach than learning from resources.
  • [01:03] How to start a WordPress website and tweak it to gain SEO insights.
  • [02:02] Lessons Eric learned making a website to showcase light shows.
  • [02:33] Don’t build your business around one targeted keyword.
  • [03:10] The necessity of taking a few blows while experimenting to truly learn the game.
  • [03:44] Why you should pick a brand-based rather than keyword-rich domain name.
  • [04:38] The six month timeline in which Eric built three websites and then got hired.
  • [05:18] Taking grey and black hat strategies and applying them to white hat sites.
  • [05:29] That’s it for today!
  • [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Moz

Search Engine Journal

WPBeginner

ClickFlow

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  • What should we talk about next? Please let us know in the comments below
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May 19 2020

6mins

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How to Livestream The Right Way | Ep. #1386

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In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going!  Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How To Live Stream the Right Way.
  • [01:11] The number of channels that Eric and Neil live stream to.
  • [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI.
  • [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing.
  • [03:40] Remembering that your recording setup does not have to be perfect.
  • [04:22] That’s it for today!
  • [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Restream

ZoomRepurpose

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  • What should we talk about next? Please let us know in the comments below
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May 18 2020

5mins

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The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385

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In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them.
  • [00:43] The risk that Eric took while working at Treehouse!
  • [02:24] Pulling a rabbit out of a hat and saving the company at the last minute.
  • [03:23] Neil's strategy for using video to offer a solution through a webinar.
  • [04:31] Staying focussed on strategy and the effect that this can have.
  • [05:13] Using AI to optimize your ads — the new way to do things.
  • [06:06] That is it for today!
  • [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Treehouse

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  • What should we talk about next? Please let us know in the comments below
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May 17 2020

6mins

Play

Our Favorite Marketing Book of All Time | Ep. #1384

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In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Favorite Marketing Books of All Time.
  • [00:44] The power of Russell Brunson's new book Traffic Secrets!
  • [01:28] Eric's two favorites: Breakthrough Advertising and Influence.
  • [02:20] Neil's all time favorite: Ogilvy on Advertising.
  • [03:17] The importance of great copywriting and how this ties to success.
  • [04:15] That’s it for today!
  • [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

Traffic Secrets

Expert Secrets

DotCom Secrets

Breakthrough Advertising

Influence

Robert Cialdini

Ogilvy on Advertising

Mad Men

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May 16 2020

4mins

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iTunes Ratings

953 Ratings
Average Ratings
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44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
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Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
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UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.