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Rank #6 in Marketing category

Business
Education
Marketing
How To

Marketing School - Digital Marketing and Online Marketing Tips

Updated 2 months ago

Rank #6 in Marketing category

Business
Education
Marketing
How To
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

iTunes Ratings

953 Ratings
Average Ratings
843
44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
Read more
Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.

iTunes Ratings

953 Ratings
Average Ratings
843
44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
Read more
Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.
Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Latest release on Aug 08, 2020

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Rank #1: 7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

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In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Sep 16 2019

8mins

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Rank #2: How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 23 2018

5mins

Play

Rank #3: How to Create a Marketing Plan for 2019 | Ep. #856

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In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
  • [00:48] Traction is a great resource to use and live by.
  • [01;05] Use each quarter to plan for the next one.
  • [01:55] Use Zoom to meet with your remote team.
  • [02:10] Scale up everything that worked.
  • [02:35] Think about how to increase lifetime value of customers.
  • [03:45] Think about something extreme you can do.
  • [03:53] Take something that is working and double down on it.
  • [04:07] Think about what to eliminate.
  • [04:31] What ideas can you use from other industries and apply it to your business?
  • [04:56] What can you steal from competitors?
  • [05:12] That’s it for today!
  • [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Dec 04 2018

6mins

Play

Rank #4: 7 Tools For Running A Successful Content Marketing Campaign| Ep. #984

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In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
  • [00:36] 1: Ubersuggest.
  • [00:45] Free to use and great for researching keywords.
  • [00:57] 2: Mailchimp.
  • [01:05] Email blasts will always work.
  • [01:57] 3: MobileMonkey.
  • [02:10] Use this to blast via Facebook Messenger.
  • [02:30] 4: BuzzSumo.
  • [02:38] Great for seeing what your competitors are doing.
  • [03:18] 5: SocialBlade.
  • [03:30] Helpful to see social sharing information.
  • [03:40] 6: VidIQ.
  • [03:45] Helps with keyword and video optimization.
  • [04:25] 7: Clickflow.
  • [04:27] Eric’s SEO A/B testing software.
  • [05:45] That’s it for today!
  • [06:34]  We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Apr 11 2019

7mins

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Rank #5: Being Dumb Will Make You More Money | Ep. #906

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In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this!

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Being Dumb Will Make You More Money
  • [00:50] You don’t have to be good at everything to do well.
  • [01:08] Eric can’t code and he’s not detail oriented.
  • [01:25] He is aware of what his talents are and where he could improve.
  • [01:45] Neil is good at HTML and PHP, but “sucks” at management.
  • [02:45] Neil’s mom told him he had no common sense.
  • [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate.
  • [04:10] Make sure you hire the right people who will excel at things the you do not.
  • [05:15] Be really good at what you enjoy and find people to fill in the gaps.
  • [06:15] Remember to be humble and accept weaknesses in yourself.
  • [06:52] That’s all for today!
  • [06:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Jan 23 2019

7mins

Play

Rank #6: What is the Ideal Amount of Blog Posts to Write Each Week? | Ep. #976

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In episode #976, we discuss how often you should be blogging. Tune in to hear how often we blog.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What is the Ideal Amount of Blog Posts to Write Each Week?
  • [00:35] Eric writes 3-6 posts per week.
  • [01:22] Neil only writes 1 post per week.
  • [01:52] Eric wants to reach 500,000 unique visits per week, which is why he is heavily pushing content.
  • [02:25] Neil feels like the blogosphere is too competitive, so he likes to write on lengthy, meaty post per week.
  • [02:51] Take the opposite approach of your competitors’ posts.
  • [03:22] Eric’s USC professor friend wrote a blog post about unintended consequences.
  • [04:00] Start off slow and steady.
  • [04:10] That’s it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Apr 03 2019

4mins

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Rank #7: How to Sell Anything on Facebook and Instagram | Ep. #880

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In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram
  • [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram.
  • [01:05] On Instagram story ads, people are encouraged to swipe up for more info.
  • [01:12] They are then led to a landing page, where they can opt-in to emails.
  • [01:17] After that, they get to see the training video.
  • [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once.
  • [01:55] Build a connection with people before you pitch them.
  • [02:20] Send people to pre-sales pages.
  • [02:40] Don’t be shady.
  • [02:50] If you can get guest posts on sites like the Huffington Post, this will drive traffic to your site.
  • [03:15] If people go to an authoritative site, they will trust your products or services.
  • [04:30] Videos are easier, cheaper, and you have to make people jump through fewer hoops.
  • [05:25] That’s it for today!
  • [05:28] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Dec 28 2018

6mins

Play

Rank #8: The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180

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In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
  • [00:37] Apart from goal-tracking, the cohort analysis is so important!
  • [00:51] What you can see in these reports by just changing the duration of the period.
  • [02:02] The different ways that cohort analysis can be used.
  • [02:15] Learning how to read a cohort chart; the two main ways to read them.
  • [03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
  • [03:12] That’s it for today!
  • [03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Oct 24 2019

4mins

Play

Rank #9: How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Mar 02 2018

7mins

Play

Rank #10: 7 Quick Hacks to Boost Your Click-Through-Rate | Ep. #864

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In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
  • [00:32] 1: Write a better title.
  • [00:55] Try to bring people to the point of sale.
  • [01:05] 2: Leverage curiosity.
  • [01:20] Try to have a juicy hook.
  • [01:52] 3: Improve your meta description.
  • [02:30] 4: Use adjectives.
  • [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article.
  • [03:25] 5: Make sure you use a good thumbnail in YouTube.
  • [04:00] Your thumbnail even matters on Facebook.
  • [04:15] 6: Use rich snippets.
  • [04:30] There is usually a plugin in Wordpress to help with something like this.
  • [04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through rates.
  • [05:15] That’s it for today!
  • [05:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 12 2018

6mins

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Rank #11: The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 26 2018

5mins

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Rank #12: How Long it REALLY Takes For a Business to be Successful | Ep. #1179

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In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
  • [00:48] Ways to measure success; starting with revenue and profitability.
  • [01:20] Managing the difficulties and pain of the first two years.
  • [03:04] All the things that can go wrong in the early stages.
  • [03:59] The rule of three; waiting out the teething years. 
  • [04:19] That’s it for today!
  • [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Oct 23 2019

5mins

Play

Rank #13: How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Mar 01 2018

6mins

Play

Rank #14: Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081

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In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

  • [00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
  • [02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
  • [02:47] Larry started WordStream in 2008 out of a bakery he frequented.
  • [03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
  • [03:20] He sold the business one year ago.
  • [04:22] Facebook is getting in trouble for questionable live streams and censorship.
  • [04:55] The future of Facebook is private groups and messaging.
  • [06:22] Live chats are a core growth marketing area on which to focus. 
  • [08:40] Anything you can do with email marketing,  you can do with messaging.
  • [11:35] Use a chatbot builder like MobileMonkey.
  • [12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
  • [15:10] This helps improve conversions.
  • [17:25] In order to improve experiences, you would want to create content around questions people have.
  • [19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
  • [19:47] No matter what you’re selling, try to take people on a conversational journey.
  • [22:30] It’s never been easier to grow your email subscriber list.
  • [23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
  • [23:40] A Comment Guard is a strategy for baiting users into messaging your company.
  • [25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
  • [28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
  • [30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
  • [31:15] You can also remarket people based on conversational criteria.
  • [33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
  • [33:27] Engagements rates are 100x better than email marketing.
  • [34:45] That’s it for today!
  • [34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Jul 17 2019

36mins

Play

Rank #15: How to Market When You’re a Nobody | Ep. #966

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In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 24 2019

5mins

Play

Rank #16: 7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127

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In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019
  • [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests.
  • [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources.
  • [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising.
  • [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89.
  • [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa.
  • [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them.
  • [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it.
  • [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money.
  • [04:25] Their price optimization typically leads to a 15% increase in new revenue.
  • [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more.
  • [05:37] That’s it for today!
  • [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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  • What should we talk about next? Please let us know in the comments below.
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Sep 01 2019

6mins

Play

Rank #17: How to Make Your Content Go As Far As It Can | Ep. #907

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In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can
  • [00:38] We are going to be talking about an omni-channel approach a lot more this year.
  • [01:30] To get the most out of your content, repurpose it and spread it across several different mediums.
  • [02:00] You will generate more traffic and leads by repurposing content.
  • [02:15] Check out the Content Re-usage Framework.
  • [04:18] Eric reached out to Ahrefs to promote the podcast.
  • [04:30] The cross-promotion was beneficial to both parties.
  • [05:03] That’s it for today!
  • [05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Jan 24 2019

5mins

Play

Rank #18: How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191

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In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
  • [00:41] Posting content, videos and organic growth by leveraging brand equity.
  • [01:42] Applying this lesson to other platforms aside from Instagram.
  • [02:03] Looking at the example of Gary Vaynerchuk!
  • [03:35] Using podcasting and collaboration as a means of brand marketing.
  • [05:01] Leverage what you already have and make the most of your associations.
  • [06:24] Go find someone to partner with!
  • [08:50] There is a time for grinding and a time for leveraging.
  • [09:47] Offering value to more established people and companies early on. 
  • [10:45] There you have it!
  • [10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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  • What should we talk about next? Please let us know in the comments below
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Nov 04 2019

11mins

Play

Rank #19: How to Compete in a Saturated Market | Ep. #819

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In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Compete in a Saturated Market
  • [00:38] Neil recently released version 2.0 of UberSuggest.
  • [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
  • [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
  • [01:39] Google does over 100 Billion in ad revenue.
  • [01:50] I found their models were all wrong, so I just released it all for free.
  • [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
  • [03:00] Most people don’t use all the features from each service, so take the best ones.
  • [03:40] The main differential in Neil’s product is that it is user-friendly and free.
  • [04:15] Learn from what other people are doing.
  • [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
  • [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
  • [05:28] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Oct 28 2018

6mins

Play

Rank #20: The Most Successful Marketers Are... | Ep. #1130

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In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic:  What Makes a Successful Marketer
  • [00:30] Eric thinks the most successful marketers are entrepreneurial. 
  • [00:39] They get things done and figure out things on their own.
  • [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
  • [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
  • [01:54] Neil looks for go-getter’s with good ideas.
  • [02:17] Eric also wants someone who can figure things out on their own.
  • [02:55] The more successful people take on more and create less work for others.
  • [03:41] It’s important to have someone who creates great processes.
  • [04:10] David Kim from HubSpot started out as an intern and was a quick learner.
  • [04:46] That’s it for today!
  • [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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Sep 04 2019

5mins

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How to Create Massive Amounts of Content in 2020 | Ep. #1468

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In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Create Massive Amounts of Content in 2020. 
  • [00:37] Why it is important to create massive amounts of content this year.
  • [01:06] There is an opportunity to make the most of people’s high demand for content.
  • [01:23] Each piece of content can be split into smaller pieces and used on social media.  
  • [02:06] If you crank out a ton of content, get someone to divide your content for you. 
  • [02:27] Why you do not want your competition to create more content than you. 
  • [03:07] Content is helpful for B2B and B2C businesses. 
  • [03:35] Get on as many channels as possible to gain as many followers as you can. 
  • [04:17] Use Repurpose House to split your content and Airtable to organize the framework. 
  • [04:42] That’s it for today!
  • [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Repurpose House

Gary Vaynerchuk

PewDiePie

Logan Paul

Kylie Jenner

Airtable

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Aug 08 2020

5mins

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Pier 1 Import Transaction - What We Can learn From It | Ep. #1467

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In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It. 
  • [00:42] Many retailers are going bankrupt during the COVID-19 pandemic. 
  • [01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies. 
  • [02:06] Why there is little needed to turn these businesses around. 
  • [02:27] Many want to build businesses from scratch but it is far easier to grow an existing one. 
  • [03:02] E-commerce has remarkably gained momentum through this crisis. 
  • [03:30] Tweak your business from retail to online to fit in with the current environment. 
  • [03:56] Removing the emotions from big business decisions and staying objective. 
  • [04:06] Don’t judge a book by its cover – just look at Tai Lopez! 
  • [04:32] That’s it for today!
  • [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tai Lopez

Alex Mehr

Zoosk

DressBarn

Pier 1 Imports

Shopify

The Franklin Mint

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  • What should we talk about next? Please let us know in the comments below
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Aug 07 2020

5mins

Play

Why Twitter is a Severely Underrated Platform | Ep. #1466

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In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Twitter is A Severely Underrated Platform. 
  • [00:34] An example of how running Twitter ads can lead to important conversations. 
  • [01:00] The branding value you can get for as little as $10 or $15 a day.
  • [01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts.
  • [01:41] From an ads and learning perspective, Twitter is the best social media network. 
  • [02:03] Twitter has a lot of smart, high net worth people engaging. 
  • [02:48] Eric shares the number of impressions he is getting on his Twitter posts. 
  • [03:38] There is not a lot of competition for advertising on Twitter. 
  • [04:38] Use Twitter to have your worldview shaped by intelligent people. 
  • [04:54] That’s it for today!
  • [04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Wilkinson

Elon Musk

Bill Gates

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Aug 06 2020

5mins

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7 New Ways to Grow Your SEO Traffic | Ep. #1465

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In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic. 
  • [00:34] Think about how you can do on-SERP SEO and what exactly it means. 
  • [01:25] Create new formats of content like video and podcasts — Google ranks it too! 
  • [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.  
  • [02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.  
  • [03:01] Consider building your own widget or software as an evergreen SEO tactic. 
  • [03:52] Look at popular tools in your space and add them to your website. 
  • [04:17] If you have your own product, you can make data-loaded posts few others can. 
  • [05:01] That’s it for today!
  • [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Matthew Woodward

Clickflow

CodeCanyon

Ubersuggest

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Aug 05 2020

6mins

Play

How to Run An Amazing Virtual Event | Ep. #1464

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In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Run An Amazing Virtual Event. 
  • [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing!
  • [01:14] All the reasons why it is worth investing in virtual events – if you do it right. 
  • [01:47] When we first hosted virtual events, we made a few mistakes along the way. 
  • [02:07] Ensure that you vet the tech platform you are going to use. 
  • [02:58] Do not use software that will just make it seem like a glorified webinar. 
  • [03:53] We set up an interactive event so that we could see everyone’s face. 
  • [04:15] The bonding benefits of using breakout rooms. 
  • [04:50] Keeping the breakout rooms small to ensure that it is effective.
  • [05:02] Why you should be surveying every time you do a virtual event.  
  • [05:29] The value of one-on-one networking segments in your event. 
  • [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hopin

Zoom Meetings

Zoom Video Webinar

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Aug 04 2020

7mins

Play

How to Craft a Killer Offer That’s Irresistible to Your Market | Ep. #1463

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In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market.
  • [00:34] A killer offer is something that generates a lot of sales and converts well.
  • [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way. 
  • [01:10] The importance of including an anchoring effect and making your offer a no-brainer. 
  • [01:32] Do not worry about how well it is written—worry about answering all the objections. 
  • [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic. 
  • [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for.
  • [03:37] Show very clearly how your offer is worth a ton of money. 
  • [04:05] Run surveys to find out what issues people have and what their desires are.
  • [04:24] The reason why launches do well is that they open and close, creating urgency. 
  • [04:40] The importance of understanding and keeping track of customer development.  
  • [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves! 
  • [06:33] That’s it for today!
  • [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ogilvy

Russell Brunson

ClickFunnels

Gong

Ubersuggest

Clickflow

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  • What should we talk about next? Please let us know in the comments below
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Aug 03 2020

7mins

Play

How to Create Legendary Content When You’re Short on Time | Ep. #1462

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In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time. 
  • [00:33] When you are super busy, finding time to create content seems impossible. 
  • [00:56] Capture your thoughts in a tweet to make an impact with little time involved. 
  • [01:36] The tweet can later be built out into a more elaborate piece of content.
  • [02:05] Go to your competitor’s website to find ideas for content quickly.
  • [02:21] Do not copy your competition but create your own version that is even better. 
  • [02:40] A formula for successful content, including a catchy headline and hook.
  • [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.  
  • [04:02] Use Google to check your facts and link to the sources you have used in your article. 
  • [04:15] Remember: your content does not have to be text-based. 
  • [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action. 
  • [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Glengarry Glen Ross

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Aug 02 2020

6mins

Play

The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461

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In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing. 
  • [00:34] Hear why it is important to spy on your competition’s marketing. 
  • [01:00] You can also benefit from seeing what indirect competitors are getting up to. 
  • [01:04] Examples of the kinds of things to look at when spying on advertising campaigns. 
  • [01:55] BuiltWith and Wayback Machine will show you what technology people are using. 
  • [02:26] Use Social Blade to see the growth rate of various channels. 
  • [02:45] A list of tools that will show you what others are doing in terms of content and SEO.
  • [03:11] SimilarWeb shows referring websites and the breakdown of traffic. 
  • [03:41] Google Alters will notify you every time your competition does something new.  
  • [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors. 
  • [04:21] That’s it for today!
  • [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels

Adbeat

BuiltWith

Wayback Machine

Social Blade

Ahrefs

SEMrush

Ubersuggest

BuzzSumo

SimilarWeb

Crunchbase

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Aug 01 2020

5mins

Play

How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460

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In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing. 
  • [00:38] What IDFA means, how it works, and what it means for advertisers. 
  • [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
  • [01:16] Users now have to give explicit permission for ad publishers to track them.
  • [01:42] The changes are inevitable and there are likely to be more changes coming. 
  • [02:15] In the future targeting is going to be harder due to all the government restrictions.
  • [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue. 
  • [03:00] The one-man media company concept and how it applies to all companies. 
  • [03:40] Consider how to build and own those audiences so you don’t need other platforms. 
  • [04:05] Learn to adapt now with these times where people’s rights are protected.
  • [04:59] That’s it for today!
  • [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Apple

Gary Vaynerchuk

David Perell

Anthony Pompliano

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Jul 31 2020

5mins

Play

What We Learned From Analyzing Our Podcast Analytics | Ep. #1459

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In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics. 
  • [00:36] We want to share our lesson learned from over 37 million downloads.
  • [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable. 
  • [01:07] When we talk about SEO or content marketing, the retention on those are maxed out. 
  • [01:35] Repurpose your content rather than switching to different topics between platforms.
  • [02:09] People do not mind ads on your podcast as much as you think. 
  • [02:37] Being consistent is more important than having a wide range of topics. 
  • [03:28] The longer you are around and are consistent, the likelier that you will stick around. 
  • [03:49] Also pay attention to how you are ranking in other countries, not just the US. 
  • [04:29] Many of our views come from old content—so show old episodes in your feed. 
  • [05:10] Reviews are important, so make sure you incorporate the feedback you get from them. 
  • [06:17] Chartable allows you to add an additional link that helps you track more metrics. 
  • [07:04] That’s it for today!
  • [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Apple Podcasts

Spotify

Chartable

How to Win Friends & Influence People

The Network Studios

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Jul 30 2020

8mins

Play

Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458

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In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
  • [00:33] The context for the episode and what companies are demanding from these platforms.
  • [01:03] Facebook has many other stakeholders to please and has therefore not done much. 
  • [01:14] Many big brands are pulling their ads from Facebook.
  • [01:38] Why there will be a significant short-term impact on platforms like Facebook. 
  • [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
  • [02:10] The relevance of incentives for publicly traded companies.  
  • [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
  • [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce. 
  • [03:23] Work hard to build leverage and then you no longer need to work as hard.
  • [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason! 
  • [03:55] That’s it for today!
  • [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook

Instagram

Ben&Jerry’s

Unilever

Coca-Cola

Charlie Munger

Mark Zuckerberg

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Jul 29 2020

4mins

Play

7 Unconventional Ways to Monetize Your Attention | Ep. #1457

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In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention. 
  • [00:34] We have spoken about different ways in which we have monetized this podcast.
  • [00:54] You could charge people to appear on your show, even with a small audience. 
  • [01:33] Fundo helps you to monetize your social media and other audiences.  
  • [02:43] Create a paid newsletter by using an email service provider like Substack. 
  • [03:30] You can also consider offering a paid podcast membership with exclusive content. 
  • [03:58] Celebrities get paid for endorsements and you too can get evangelism roles. 
  • [05:19] If you teach people on a certain topic and you have an audience, make online courses.
  • [05:49] Digital products such as courses are easily scalable and have few overheads. 
  • [06:01] Make more money from your content by creating a course on an existing platform. 
  • [07:16] Consider creating a paid live or virtual community at whichever price point you want. 
  • [08:13] Build the audience first and worry about the product later. 
  • [08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fundo

Andreessen Horowitz

Substack

Guy Kawasaki

Canva

Thinkific

Teachable

Kajabi

MemberPress

Coursera

Udemy

LinkedIn Learning

AppSumo

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Jul 28 2020

9mins

Play

The World Has Shifted to Remote. Here's How to Make Your Marketing Work | Ep. #1456

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In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World.
  • [00:40] The effects of the coronavirus and the move to remote work.
  • [01:32] The period of adjustment and the realizations that followed.
  • [02:06] Maintaining efficiency through live, daily practices with a team.
  • [02:59] Weekly versus daily huddles; when to apply each strategy.
  • [03:33] Breaking down regular tasks according to urgency and priority.
  • [04:15] Using randomized grouping of employees as a means to keep growing.
  • [05:24] Small, daily actions are what will make your business successful! 
  • [05:41] The 'traffic light' system to keep a team accordingly motivated.
  • [07:13] The different systems that you can use for your company to grow and flourish.
  • [08:00] Easy for tools for employee engagement you can find online
  • [08:14] That’s it for today!
  • [08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFlow

The Great CEO Within

Scaling Up

Traction

Culture Amp

15Five

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Jul 27 2020

9mins

Play

7 Marketing Tools That Will Save You Tons of Time | Ep. #1455

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In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time. 
  • [00:38] Repurpose House helps you chop your content into micro-content and various formats. 
  • [01:48] Program things without being a programmer using IFTTT’s amazing tool! 
  • [02:15] You can also use Zapier to connect your apps and automate workflows.
  • [02:47] Consult Konstant Kreative for fast, creative graphic design solutions. 
  • [03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice.
  • [04:50] Try Shuffle and Headliner to help you extract key content from your podcasts. 
  • [05:32] The free content decay tool by Clickflow allows you to update content appropriately. 
  • [06:51] Ubersuggest offers a free tool for doing keyword research. 
  • [07:52] That’s it for today!
  • [07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Repurpose House

IFTTT

Zapier

Konstant Kreative

Design Pickle

Google Data Studio

Headliner

Shuffle

Clickflow

Ubersuggest

Ahrefs

SEMrush

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Jul 26 2020

8mins

Play

Should You Join a Marketing Community If You’re Stuck? | Ep. #1454

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In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck?
  • [00:33] You can be stuck with a problem or perhaps you have stopped growing.
  • [00:59] Is your growth rate or trajectory not going the way you want?
  • [01:13] Joining a marketing group or mastermind means meeting people who can help you.
  • [01:21] The value of joining a community and learning through the mistakes of others.
  • [02:03] The benefits of joining our Growth Accelerator mastermind.  
  • [02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills.
  • [02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer.
  • [03:21] Why it is important to group people who are on a similar level together. 
  • [03:54] That’s it for today!
  • [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels on Facebook

DigitalMarketer on Facebook

Traffic Think Tank

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  • What should we talk about next? Please let us know in the comments below
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Jul 25 2020

4mins

Play

The 7 Best Hacks for Your Facebook Ads | Ep. #1453

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In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.  
  • [00:31] Look at Facebook Ad Library and what ads people are running on other channels. 
  • [00:59] Get fresh ideas from others to keep your creativity in top form. 
  • [01:11] The benefits of rotating your creatives multiple times a day. 
  • [01:38] Tap into the promising opportunity of Facebook Messenger Ads.  
  • [02:14] Show a video to customers who do not convert from the checkout page.
  • [02:36] Retarget people by providing them with even more content. 
  • [03:41] Use celebrities to record a promo for your product and convert much better!  
  • [04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey. 
  • [04:31] That’s it for today!
  • [04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Adbeat

Messenger

Facebook

ManyChat

Leveling Up Podcast

MobileMonkey

Cameo

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  • What should we talk about next? Please let us know in the comments below
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Jul 24 2020

5mins

Play

10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452

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In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College.
  • [00:33] You won’t learn how to do personal branding in college. 
  • [00:53] If you are still in college, start building your personal brand now already.
  • [01:07] Learn to ride the wave of popular trends and focus on the future, not the past. 
  • [01:25] You must learn to become a good speaker through repeated practice. 
  • [02:08] Creativity and critical thinking are necessary if you have limited time and resources. 
  • [02:51] College fails to teach you how to build relationships and network effectively.
  • [03:33] Know how to win and that, in reality, the winner takes all. 
  • [04:13] Resilience is critical if you are going to make it in the competitive world of marketing. 
  • [05:17] Learn how to conduct experiments and tests to get answers in the real world. 
  • [05:50] Understand that results don’t happen immediately—you need to develop patience. 
  • [06:42] Storytelling is an age-old marketing technique that still works well. 
  • [07:09] That’s it for today!
  • [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Talent Code

Google

YouTube

Bing

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Jul 23 2020

7mins

Play

7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451

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In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic.
  • [00:33] Pillar and power pages contribute to good user experiences.
  • [00:52] Ensure that you are interlinking your related written content.
  • [01:21] Create pages that are super user-friendly and all about their experience. 
  • [02:15] Build links at scale by creating or buying a product or tool and give it away for free. 
  • [02:51] Consider hiring a full-time developer once your business is up and running.  
  • [03:04] Update your old content and pages that lose traffic to keep Google ranking it.
  • [03:39] Be careful of updating content pieces that are no longer relevant. 
  • [04:03] Think about finding and adding long-tail keywords to generate more traffic. 
  • [04:50] Host as many of your website pages as possible on your CDN. 
  • [05:45] Optimize your titles and meta descriptions by using Google Search Console. 
  • [06:30] That’s it for today!
  • [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Jimmy Daly

Outgrow

IndieMaker (formerly 1Kprojects)

CodeCanyon

Clickflow

Cloudflare

Google Search Console

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Jul 22 2020

7mins

Play

Is Affiliate Marketing Dead? | Ep. #1450

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In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Is Affiliate Marketing Dead? 
  • [00:32] An example illustrating what affiliate marketing is. 
  • [00:54] The beauty of affiliate marketing: it’s a win-win for both parties.
  • [01:07] The reason why affiliate marketing has a bad rap. 
  • [01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon. 
  • [02:01] There are countless players who can push your products and services and drive sales. 
  • [02:31] If you incentivize people the right way, they will bring in loads of business for you. 
  • [03:12] Affiliate marketing is particularly useful when you are first starting. 
  • [03:33] Search for marketing affiliate products that your audience will be interested in. 
  • [03:54] That’s it for today!
  • [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

Amazon

GetResponse

Russell Brunson

ClickBank

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
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Jul 21 2020

4mins

Play

How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449

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In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas.
  • [00:36] Killer reporting gives you actionable insights so you know what to focus on. 
  • [00:43] People often look at Google Analytics and Data Studio but do nothing with the data. 
  • [01:04] If you don’t use the data, you are wasting your time looking at reports.
  • [01:18] There are several analytics gurus who have great templates to share.
  • [01:50] Customize those templates to meet your needs.
  • [02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics. 
  • [02:33] The importance of setting up the right foundation for reporting.  
  • [03:20] If you have money, hire an analytics consultant to assist you with reporting. 
  • [03:39] Set up alerts that let you know how your traffic and conversion rates are performing. 
  • [04:09] That’s it for today!
  • [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Google Analytics

Data Studio

Annielytics

Supermetrics

Upwork

Marketerhire

Analytics Ninja

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  • What should we talk about next? Please let us know in the comments below
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Jul 20 2020

5mins

Play

iTunes Ratings

953 Ratings
Average Ratings
843
44
20
19
27

Slow Down Bro

By Red Punch Design - May 22 2020
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Pros: Short little biz tips/ lessons. Cons: The one dude is either on a 3day coke bender or they 2x his vocal track.

School For You But Conferences Only For Leads

By Xeipher - Apr 29 2020
Read more
UPDATE - This is NOT a daily podcast. Just another trick. I would never hire or recommend either of these car salesmen. All they care about is their own traffic and getting more leads. They don’t care about you or your business. I love the format of this Podcast. Daily, short marketing opinions from two guys running successful companies. I just wish they would be up front and say “fill out the form on our website and we’ll see if your a good fit for our conference”. Instead, they make it sound like anyone would be able to attend. Although, in their latest episode their opinion was that you should vet your conference attendees. Because you’re only going to want the high value people in your community coming to your events. Not those other podcast listeners. Come on guys.