Cover image of The Enchanting Lawyer Podcast | Marketing and Leadership for Your Law Firm or Business
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Education

The Enchanting Lawyer Podcast | Marketing and Leadership for Your Law Firm or Business

Updated 2 months ago

Business
Education
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How can your legal practice attract more clients and build a thriving community? How can you achieve a perfect work/life balance? Most lawyers have no idea what it takes to run and grow a business - and why should they? That’s what this podcast is all about. We show you exactly how to take your business from boring to enchanting even if you don’t know the first thing about building a business. We don’t teach tricks or use hype. We show you what’s worked for us - including how we became one of the first law firms to build a large and active Facebook community of more than 94,000 people. Social Media, when used correctly, is the secret weapon for every lawyer.

Read more

How can your legal practice attract more clients and build a thriving community? How can you achieve a perfect work/life balance? Most lawyers have no idea what it takes to run and grow a business - and why should they? That’s what this podcast is all about. We show you exactly how to take your business from boring to enchanting even if you don’t know the first thing about building a business. We don’t teach tricks or use hype. We show you what’s worked for us - including how we became one of the first law firms to build a large and active Facebook community of more than 94,000 people. Social Media, when used correctly, is the secret weapon for every lawyer.

iTunes Ratings

35 Ratings
Average Ratings
34
1
0
0
0

great!

By christineen - Aug 06 2014
Read more
can learn so much useful information from this podcast. much appreciation!

If you have your own practice - subscribe!

By gettogive - Mar 26 2014
Read more
As a busy lawyer having another layout the steps to grow is invaluable.

iTunes Ratings

35 Ratings
Average Ratings
34
1
0
0
0

great!

By christineen - Aug 06 2014
Read more
can learn so much useful information from this podcast. much appreciation!

If you have your own practice - subscribe!

By gettogive - Mar 26 2014
Read more
As a busy lawyer having another layout the steps to grow is invaluable.
Cover image of The Enchanting Lawyer Podcast | Marketing and Leadership for Your Law Firm or Business

The Enchanting Lawyer Podcast | Marketing and Leadership for Your Law Firm or Business

Latest release on Mar 20, 2019

Read more

How can your legal practice attract more clients and build a thriving community? How can you achieve a perfect work/life balance? Most lawyers have no idea what it takes to run and grow a business - and why should they? That’s what this podcast is all about. We show you exactly how to take your business from boring to enchanting even if you don’t know the first thing about building a business. We don’t teach tricks or use hype. We show you what’s worked for us - including how we became one of the first law firms to build a large and active Facebook community of more than 94,000 people. Social Media, when used correctly, is the secret weapon for every lawyer.

Rank #1: EL 068: How to attract clients with Facebook Funnels with world expert Tarek Statico

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Tarek Statico, Online Business Strategist & Consultant Tarek Statico is an online business strategist & consultant who has helped develop online campaigns that have generated hundreds of thousands of leads and millions of dollars in revenue. His expertise lies in developing proven internet based marketing strategies, including product launches, webinars, Facebook and Google ads, retargeting, social media, content creation and mass distribution strategies. He designs unique customized systems, models and solutions for his clients with the basis being simplicity as the ultimate form of sophistication.

May 04 2015

39mins

Play

Rank #2: EL 099: The Power of a Good Morning Routine and Great Habits, with Jacob Sapochnick

Podcast cover
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In Jacob’s second solo podcast, he talks about how constructing a morning routine has completely changed his life, giving him more security and making him more productive.By making time for exercise, meditation, eating and reading, Jacob has found that he has set himself up perfectly for a great day at work and at home, helps him to reach his goals and creates good habits. In today’s show Jacob talks about how he has created this morning routine and the difference that it has made to his life.

Dec 07 2015

17mins

Play

Rank #3: EL 090: What Today's Small Firm Lawyers Do to Survive in a World of Marketing Vultures with Ben Glass

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It’s difficult to understand where Ben Glass gets the time to be a practicing lawyer, run another business and still prioritize his family of a wife and nine children. But he believes that it is all about sticking to your principles. And this is also how he helps lawyers to market their practices - through his company, Great Legal Marketing. In today’s show, Ben and Jacob chat about time management, tricks to the marketing of a small practice, his thoughts on social media for marketing, and his new book - ‘Renegade Lawyer Marketing’.

Oct 05 2015

32mins

Play

Rank #4: EL 078: 6 Networking Secrets to Up Your Game, with David Bradford

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David Bradford is known as the Human Internet. He is a highly successful CEO and the man that hired the inventor of the Apple Computer, Steve Wozniak. He is now a Best-selling Author with his book ‘Up Your Game’. He is convinced that his success has come from his ability to network and build relationships with other people and now wants the world to know how important personal relationships are. In today’s show, David talks to Jacob how personal relationships have given him success in his professional career, the importance of showing up and why he follows up with everyone who he’s met that day, every evening.

Jul 13 2015

29mins

Play

Rank #5: EL 076: Real Lawyers Have Blogs with Kevin O’Keefe

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Kevin O’Keefe is the CEO and founder of LexBlog, which empowers lawyers to increase their visibility and accelerate business relationships online. With LexBlog’s help, legal professionals use their subject matter expertise to drive powerful business development through blogging and social media. Prior to starting LexBlog was an attorney for 17 years and used the internet to grow his practice, and in today’s show, Jacob talks to Kevin about the power of blogging and why sharing information is the future for lawyers.

Jun 29 2015

35mins

Play

Rank #6: EL 100: Top Marketing/Business Trends in 2016 and What They Mean for Your Law Firm, with Jacob Sapochnick

Podcast cover
Read more

As we come towards the end of 2015, and start looking forward to 2016, we begin to think about what the next year has in store for us. In Jacob’s third solo episode, he takes a peek into the next year and talks about where he sees marketing and business trends going, and looks at what this means for your law firm. Today Jacob discusses the various aspects of online marketing including SEO, reviews and video.and where they are headed in the next year.

Dec 14 2015

16mins

Play

Rank #7: EL 092: The Customer Service Revolution: Overthrow Conventional Business and Inspire Employees with John R. DiJulius III

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John R. DiJulius III is a world class customer service guru and entrepreneur. He uses his skills to help businesses worldwide to give their customers an exceptional customer service. He understands exactly what it takes to deliver a great service and also uses his skills in his two businesses to great success. John’s most recent book - ‘Customer Service Revolution’ talks about how companies are standing out from the rest through their customer service and today chats to Jacob about training employees in excellent customer service, why lawyers are amongst the worst and how to deal with unhappy customers.

Oct 19 2015

24mins

Play

Rank #8: EL 073: The Millennial Lawyer: Discovering the Y of Law with Nicole Abboud

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Nicole Abboud is one of the top cats in the latest generation of lawyers. Having left law school, she believed that family law was what she wanted to do. Actually, it didn't turn out like that, and within a few years she had opened her own practice specializing in fashion law having realized that she wanted to help people in the fashion industry. Nicole has her own ideas about what's important for today's graduating lawyers, and in today's show she chats with Jacob about young attorney's need for independence, building communities as a marketing strategy and offers some fashion advice to lawyers.

Jun 08 2015

31mins

Play

Rank #9: EL 088: Taking Control of your Legal Online Marketing with LawLytics Founder Dan Jaffe

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Founder of LawLytics Dan Jaffe, is the ideal person to help lawyers with their website and online marketing needs. He successfully ran two law practises, but as the internet grew, he began to realise its power for marketing. Having taught himself the techy side, Dan began to help other attorneys and now runs LawLytics - an online platform that helps attorneys design and control their websites, whilst helping them with the online marketing of the practises. In today’s show, Jacob talks to Dan about the power of websites, marketing legal practises online and the producing effective content.

Sep 21 2015

31mins

Play

Rank #10: EL 061: The Future of Law with Brian Tannebaum

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A newspaper reporter once wrote that Brian Tannebaum is “the lawyer that lawyers go to when they find themselves in hot water.” A Past President of the Florida Association of Criminal Defense Lawyers now in his 20th year of practice, Tannebaum’s clients are either lawyers trying to remain lawyers, law students trying to become lawyers or those facing state or federal criminal charges. His professional ethics blog, mylawlicense.com was honored as one of the top 100 legal blogs by the ABA in 2011. He is also a former columnist for Above the Law, and a certified sommelier. His first book. The Practice: Brutal Truths About Lawyers and Lawyering was published by the ABA in October of 2014. In today's show, Jacob talks to Brian about the future of law, why business cards are pointless, the value of networking and how to stay happy in your job.

Mar 16 2015

40mins

Play

Rank #11: EL 065: The Power of Google+ and the How to use it with Martin Shervington

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Martin Shervington, Law and Business Studies, LLB (Joint Hons), PG Dip Organisational Psychology, Master Practitioner NLP, has spent 15 years in this field working as an Executive Coach, Business Consultant and Marketing Psychologist. He is now based in UK and the US, and helps people and businesses to use the internet as a powerful marketing tool. In today’s show, Martin talks to Jacob about the power of Google+ for businesses and how to use to to propel your business to success.

Apr 13 2015

27mins

Play

Rank #12: EL 097: Unbundling Legal Services to your Practice, with Dave Aarons

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With the impact of the financial crisis hitting the pockets of many, increasingly, people are taking their legal needs into their own hands. However, with this comes a number of duties that need to be carried out by an attorney and this is where ‘Unbundled Attorney’ can help. Dave Aarons set up his business to help attorneys to ’unbundle’ their services and help people with individual tasks. In today’s show, Jacob and Dave chat about how his business, Unbundled Attorney can help both clients and attorneys, the value of understanding people’s financial situation and the use of technology to quicken processes.

Nov 23 2015

29mins

Play

Rank #13: EL 104: Why Business Etiquette is the Key to Success with Kara Ronin

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Kara Ronin is the founder of ’Executive Impressions’ - a company which helps businesses - and their people in them - to create the right kind of relationships amongst themselves, and their clients to ensure the success of a business. Having been born in Australia she now lives an international lifestyle, and is currently enjoying living in Lyon - France. In today’s show, Kara and Jacob chat about the importance of being in the moment, how not to damage your reputation with your online presence, what makes people do business with you and how to make people like you.

Feb 01 2016

28mins

Play

Rank #14: EL 093: How anyone can effectively use the power of transitions, forced or chosen, to their advantage with Steve Rodgers

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Steve Rodgers has had  long and varied career. Having started off in hospitality, he then moved onto being a real estate salesman. From there he went to management and eventually ended up as a hiring and firing CEO. But it was when he got laid off as an SEO that he found his true calling as an entrepreneur who is helping people and businesses use situations which they have or haven’t chosen to be in, to propel them to success. In today’s show Steve and Jacob chat about how Steve used transition to change his life, the importance of building relationships and his new book - Lead to Gold.

Oct 26 2015

29mins

Play

Rank #15: EL 083: Innovative ways your business should be using Video Marketing and attracting clients with Owen Hemsath

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Owen Hemsath is the president and founder of the online video company, Videospot. Since he was at college he has been earning money by helping businesses use videos as part of their marketing strategies, which not only helped him to pay his fees, but also turned into a successful business. In today’s show, Jacob chats to Owen about how and why businesses should be using video for marketing, and how his cancer diagnosis affected the way that he runs his business.

Aug 17 2015

36mins

Play

Rank #16: EL 066: Maximizing Human Potential through the Power of Acknowledgement, with Helice ‘Sparky’ Bridges

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Helice ‘Sparky’ Bridges, or the First Lady of Acknowledgement as she’s otherwise known as, has changed the lives of hundreds, if not thousands of people. She helps people by showing them that they are appreciated and building their self-esteem. Helice has a number of projects which she runs in her quest to show people how they are appreciated. In today’s show, Helice talks to Jacob about appreciation, her blue ribbon project, “Who I am makes a difference” and her latest project, “Ignite what’s right”.

Apr 20 2015

30mins

Play

EL 111: Learn How to Sell without Selling Out, with Matthew Kimberley

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Matthew Kimberley is a speaker, author, and entrepreneur who thrives on helping solo and small to medium size businesses turn leads into actual sales. According to Matthew, marketing doesn’t get clients - it just calls attention, it’s what you do next that gets clients. In today’s show, Jacob and Matthew talk about what it takes to be a great salesperson, the use of urgency and scarcity in sales and the importance of building rapport.

Sep 07 2016

35mins

Play

EL110: Why you shouldn’t go to Law School: An Interview with LSAT Master, Nathan Fox

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We often make decisions about our future without really knowing what is involved. This is certainly often the case for people who want to be lawyers. The LSAT itself requires hard work and dedication - traits which are important for lawyers to possess, as well as the mental ability to pass, and this is why it is such a good indicator or a person’s suitability for law school. Having decided that being a lawyer wasn’t for him, Nathan Fox set up his company Fox LSAT to help people understand whether law school is for them, and help them to pass their LSAT. Today Jacob talks to Nathan about the LSAT and what skills and traits are needed to become a lawyer.

Jun 27 2016

31mins

Play

EL 109: The importance of Online Reviews, Amazing Customer Service and Great Beer, with Kari Embree

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Kari Embree is the social media community manager for Green Flash Brewing Co. She brings a fresh, new approach to the craft brewing market with experience in developing creative campaigns that drive engagement and sales. Kari is an expert at extracting consumer insights from social media which allows for productive polling and testing of the target market in her industry. She is dedicated to contributing to the success of social media by activating brand ambassadors around the globe. Today, Kari talks to Jacob about the importance of reviews and why it is important for businesses to respond to them.

Jun 13 2016

28mins

Play

EL 108: Taking Life Changing Risks in 30 Days, with Pavel Gitelman

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What kind of person leaves the safety of their successful business in their homeland, to come to the USA for 30 days, with no contacts, little English and a goal of winning $500,000 worth of new contracts? The answer? Pavel Gitelman. Pavel doesn’t agree with being told what he can’t do, and it is with this outlook that he has grown his successful creative digital agency in Russia which employs 150 staff - each with their own individual talent and burning passion for what they do. In today’s show, Jacob chats to Pavel about his challenge, why employing is an emotional decision, and why it’s important to stay true to yourself.

Jun 06 2016

30mins

Play

EL 107: WordPress Secrets and Tips, with Syed Balkhi

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Syed Balkhi moved to the US from Pakistan at the age of 12. It was his family’s struggle for an income that led him to his work in the online world. His desire to teach people how to maintain their own websites led Syed to creating his free information website, wpbeginner.com. Today, Syed has a number of product and plug-ins which helps people get the most of their sites and in today’s show Syed and Jacob chat about giving away content for free,reaching out to influencers and the challenges faced by website owners today.

May 23 2016

27mins

Play

EL 106: Starting Over and Coping with Unexpected Events with Attorney Jim Hart

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Feb 15 2016

33mins

Play

EL 105: Full Contact Living: Preparing you for the Martial Arts of Everyday Life, with Rodney King

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Life didn’t start off easy for Rodney King, having grown up in a poor part of Johannesburg, not knowing his Dad and having an alcoholic mother. But it was when he was sleeping on a park bench that he managed to tap into what he had learned in martial arts that he started to turn his life around. Now Rodney uses the lessons which martial arts teach us, to help other people with their inner management allow them to build success in their lives. In today’s show, Jacob and Rodney talk about his seven principles to full contact living - the principles which Rodney owes his success to, how to achieve them and his new book - Full Contact Living.

Feb 08 2016

38mins

Play

EL 104: Why Business Etiquette is the Key to Success with Kara Ronin

Podcast cover
Read more

Kara Ronin is the founder of ’Executive Impressions’ - a company which helps businesses - and their people in them - to create the right kind of relationships amongst themselves, and their clients to ensure the success of a business. Having been born in Australia she now lives an international lifestyle, and is currently enjoying living in Lyon - France. In today’s show, Kara and Jacob chat about the importance of being in the moment, how not to damage your reputation with your online presence, what makes people do business with you and how to make people like you.

Feb 01 2016

28mins

Play

EL 103: Be a Man: Live with Purpose, Achieve Self-Mastery and Create your Legacy, with Ryan Michler

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Ryan Michler is a husband, father, Iraq combat veteran and founder of the website, Order of Man. He has run his own business as a financial advisor for the past 9 years and through his website is helping men (and women) step up, become useful and be successful in whatever they choose. In today’s show, Jacob and Ryan talk about what it means to be a father, what he learned in the military and the importance of action and accountability.

Jan 25 2016

27mins

Play

EL 102: Becoming Superman: How to be Healthier, Stay Motivated and become Limitless, with Kestutis Rasimavicius

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Kestutis Rasimavicius is a genetics scientist from who has studied the relationship between genes and nutrition, and is also an athlete and body builder. From his experience as a body-builder and his strive to be the best, Kestutis started investigation and found out that success has a lot to do with it. In today’s show, Jacob and Kestutis chat about his products which help people lose weight, overcome food addictions and change moods, and what being an athlete has taught him about how to become successful.

Jan 18 2016

32mins

Play

EL 101: Life According to Liam, an interview with my 11 year old Son, with Liam Sapochnick

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In Jacob’s final podcast of 2016, he interviews a very special guest - his 11 year old son, Liam. Liam has grown up speaking three languages and loves reading, writing, watching movies and playing tennis. In today’s show, Jacob and Liam chat about life through the eyes of an 11 year old, what is a good person, what he would do to change the world and what he wants to do when he grows up.

Dec 21 2015

14mins

Play

EL 100: Top Marketing/Business Trends in 2016 and What They Mean for Your Law Firm, with Jacob Sapochnick

Podcast cover
Read more

As we come towards the end of 2015, and start looking forward to 2016, we begin to think about what the next year has in store for us. In Jacob’s third solo episode, he takes a peek into the next year and talks about where he sees marketing and business trends going, and looks at what this means for your law firm. Today Jacob discusses the various aspects of online marketing including SEO, reviews and video.and where they are headed in the next year.

Dec 14 2015

16mins

Play

EL 099: The Power of a Good Morning Routine and Great Habits, with Jacob Sapochnick

Podcast cover
Read more

In Jacob’s second solo podcast, he talks about how constructing a morning routine has completely changed his life, giving him more security and making him more productive.By making time for exercise, meditation, eating and reading, Jacob has found that he has set himself up perfectly for a great day at work and at home, helps him to reach his goals and creates good habits. In today’s show Jacob talks about how he has created this morning routine and the difference that it has made to his life.

Dec 07 2015

17mins

Play

EL 098: Is Failure Good or Bad? with Jacob Sapochnick

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Failure is some people’s biggest fear. But should it be? We hear a lot from ’successful’ people about how learning to deal with ’failure’ was what propelled them forward in their lives. But the feeling of having failed at something is a horrible feeling. So how do you turn something that hasn’t gone how you wanted it to, into the first step towards success? Today Jacob goes out alone and talks about a letter that he received from a listener about failure and gives him some useful advice.

Nov 30 2015

17mins

Play

EL 097: Unbundling Legal Services to your Practice, with Dave Aarons

Podcast cover
Read more

With the impact of the financial crisis hitting the pockets of many, increasingly, people are taking their legal needs into their own hands. However, with this comes a number of duties that need to be carried out by an attorney and this is where ‘Unbundled Attorney’ can help. Dave Aarons set up his business to help attorneys to ’unbundle’ their services and help people with individual tasks. In today’s show, Jacob and Dave chat about how his business, Unbundled Attorney can help both clients and attorneys, the value of understanding people’s financial situation and the use of technology to quicken processes.

Nov 23 2015

29mins

Play

EL 096: Google My Business and the Power of Local Search, with Ryan Steinolfson

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Getting yourself found online is a vital part of a business’s online strategy, and search engines play a major part in this. Google is by far the most popular search engine and through ‘Google my Business’ and local search, they are able to  help to validate businesses and improve their service. Ryan Steinolfson is an expert in all things search engine, and on today’s show he chats to Jacob about why businesses can’t ignore ‘Google my Business’, the value of local search and why reviews are essential in online marketing.

Nov 16 2015

36mins

Play

EL 095: The Stories that have shaped my life, with Julian Hosp

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Everything that has happened in Julian Hosp’s life has helped him to get to where he is today. Whether it was planting a peach tree at six years old, following his dreams and moving to the USA as a teenager, moving to Asia and overcoming the language barrier, or the long lasting effect that his strict basketball coach had on him. Julian has learned that there is always a way - proving this by his fulfillment of his dream to be financially free within 10 years - in only 5 years. In today’s show, Jacob chats to Julian about the events that have changed his life, gaining and using knowledge, and his book - ‘25 Stories I would tell my younger self’.

Nov 09 2015

33mins

Play

EL 094: How I saved my Family’s Law Firm, with expert marketer, Tony Litster

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When it comes to running a law practice, Tony Litster has done it all - except be an attorney. Having started off as a janitor in his family personal injury practice, he began to learn the ropes, help to streamline systems and eventually become responsible for marketing. He has had accidents, learned about marketing and uses his public speaking skills to become an expert marketer and video marketing guru. In today’s show, Jacob and Tony chat about new online marketing strategies, how video is changing and why it is essential for businesses to put themselves in their customers shoes.

Nov 02 2015

40mins

Play

EL 093: How anyone can effectively use the power of transitions, forced or chosen, to their advantage with Steve Rodgers

Podcast cover
Read more

Steve Rodgers has had  long and varied career. Having started off in hospitality, he then moved onto being a real estate salesman. From there he went to management and eventually ended up as a hiring and firing CEO. But it was when he got laid off as an SEO that he found his true calling as an entrepreneur who is helping people and businesses use situations which they have or haven’t chosen to be in, to propel them to success. In today’s show Steve and Jacob chat about how Steve used transition to change his life, the importance of building relationships and his new book - Lead to Gold.

Oct 26 2015

29mins

Play

EL 092: The Customer Service Revolution: Overthrow Conventional Business and Inspire Employees with John R. DiJulius III

Podcast cover
Read more

John R. DiJulius III is a world class customer service guru and entrepreneur. He uses his skills to help businesses worldwide to give their customers an exceptional customer service. He understands exactly what it takes to deliver a great service and also uses his skills in his two businesses to great success. John’s most recent book - ‘Customer Service Revolution’ talks about how companies are standing out from the rest through their customer service and today chats to Jacob about training employees in excellent customer service, why lawyers are amongst the worst and how to deal with unhappy customers.

Oct 19 2015

24mins

Play

iTunes Ratings

35 Ratings
Average Ratings
34
1
0
0
0

great!

By christineen - Aug 06 2014
Read more
can learn so much useful information from this podcast. much appreciation!

If you have your own practice - subscribe!

By gettogive - Mar 26 2014
Read more
As a busy lawyer having another layout the steps to grow is invaluable.