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Selling the Couch

With over 1.2 million downloads, Selling the Couch is a top podcast for current and future mental health private practitioners.Psychologist Melvin Varghese interviews successful therapists in private practice about how they've built their businesses + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts. You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income." Melvin also shares the lessons as he grows his impact and diversifies his income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey. The best way to get started is to check out https://sellingthecouch.com/start . =)

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190: 19 Colleagues Share "The #1 Way I Get Referrals For My Practice."

This episode features . . . .you! Nineteen of our listeners took the time to record their tips for getting referrals, which just happens to be the most-asked question for clinicians. This episode is bittersweet for me because it’s the last one of this season. I’m taking some time off to focus on being a husband and daddy and to take some much-needed time for self-care. But before I say goodbye, for now, let’s listen to these great ideas for getting those coveted referrals! You can read the full show notes at: Session190

44mins

28 Mar 2019

Rank #1

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44: Common Mistakes Almost Every New Private Practitioner Makes

In this episode of Selling the Couch, Melvin interviews Dr. Traci Lowenthal.  Track has 2 private practice locations, and she's here today to share her private practice journey, as well as the common mistakes almost all new private practitioners make.

20mins

8 Oct 2015

Rank #2

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177: How to Find Ideal Clients And Why It’s Best to Focus on The Ideal Clients

Where do your ideal clients hang out? Who are the people and organizations that are serving them? These are questions you should answer as you consider narrowing your focus and attracting your ideal clients. Today’s show dives into the practical steps you can take to accomplish these important goals. Keri Nola is a dear friend who has been on the show before. Keri has branched out of her psychotherapy background to mentor, awaken, and support healers of all kinds through her newly established practice in San Diego. She has a lot of answers to the questions we might ask about attracting ideal clients. She explains why it’s best to focus on the ideal client, how to find those ideal clients, and why those ideal clients need the services you offer. This will be the final episode of 2018, as I take some time to focus on my new responsibility as a father and enjoy the holidays with my family. I hope you’ll plan to join us for more great conversations in 2019! You can read the full show notes at: Session177

40mins

1 Nov 2018

Rank #3

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110: How to Become Known in Your Niche by Your Own Community

Welcome! My guest today is Amanda Petrik, LCPC in Topeka, Kansas. In addition to her counseling work, Amanda is also a registered play therapist. She recently made the transition from part-time private practice to full-time, which may sound easier than it actually is! Our discussion today stems from a post Amanda made in the STC Facebook community that got an overwhelming response. Join me to hear how she wrote letters to introduce herself and her practice to healthcare providers in her area, the response she received, and what she’s learned along this unconventional path. Today’s Awesome Sponsor: TheraNest TheraNest helps behavioral health professionals manage their practice with ease and efficiency. Get 21 days free trial and 20% off the monthly fee for the first 3 months: http://sellingthecouch.com/theranest You can read the full show notes at www.sellingthecouch.com/session110

29mins

2 Mar 2017

Rank #4

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172: How to Market a TeleMental Health Practice

With the growth of the telemedicine industry in recent years, have you considered using this technology in your private practice? If your curiosity is piqued, then you might wonder about the differences in marketing online counseling vs. a traditional private practice. Join us to learn more about this intriguing concept. Shelly Smith, LMFT, shares a private practice with her business partner, Jennifer. They have ventured into online counseling with their practice, United Counseling Wellness, based in Minneapolis and Milwaukee. Shelly will share what she has learned in this endeavor and how the therapy field is changing. She will also answer a few listener questions about online counseling, liabilities, and client screening. You can read the full show notes at: Session172

1hr 7mins

27 Sep 2018

Rank #5

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149: How to Build a Successful Private Pay Practice with Dr. Erika Martinez

How do you build a successful private pay practice in an area heavily dominated by insurance pay practices? It’s a question that many clinicians either struggle with, or think about, and this is our topic for today’s show. This topic has been frequently discussed in the STC community, so I know it will be impactful for you, regardless of which kind of practice you currently find yourself. Dr. Erika Martinez is a psychologist in the Miami area, and she set out to build a private pay practice in 2015. She’s learned many lessons about what to do and what not to do, and she’s here to share with us. Her initial journey into this kind of practice was based on her circumstances, and she certainly could have given up with the mental anguish she had to endure, but she kept working hard to make her dreams become reality. She’s sharing how she found her niche and overcame the struggles she faced. She also talks about how to navigate the conversation with a client who wants to use your services but also wants to use insurance. Erika caps off our conversation by sharing her three biggest lessons learned along her path, so I hope you’ll join us and find your own nuggets of wisdom from Erika’s story. www.sellingthecouch.com/session149

34mins

15 Feb 2018

Rank #6

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203: Melvin Varghese PhD: How I Structure My Days

As we wrap up this season, it’s a good time to evaluate where we are in our businesses. I thought it would be good to talk about how I structure my days and weeks to maximize productivity, focus on self-care, and stay intentional about working ON my business and not IN it. As a self-proclaimed productivity nerd, I’ve learned these things through trial and error and trying new things and tweaking them until they work best for me. I hope there are some good ideas here that will work for you! You can read the full show notes at: Session203

20mins

25 Jul 2019

Rank #7

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59: Create an Amazing About Page

My guest today is Nicole Bonsol, who worked in the mental health field before launching into independent work in music and writing. She’s here to share her expert advice on creating an “About” page. If you have a website, or might have one in the future, then this episode is for YOU! Don't miss it!

28mins

28 Jan 2016

Rank #8

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51: Overcoming Money Shame

In this episode of Selling the Couch, Jane Carter talks with Melvin about money.  It's hard for clinicians to charge for their services many times, and Jane and Melvin talk about ways to overcome the stigma around money.

30mins

3 Dec 2015

Rank #9

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163: Creating Private Practice In Only Two Weeks with The Help of Intentionality And Relationships

Every once in a while, you’ll hear the success story of someone who breaks the mold and goes against the norms. Today’s show highlights the story of a therapist who bucks the trend of everything we normally learn on the podcast and is the direct opposite of what the experts say about building a private practice. Katie Zimmerman, LMFT, practices in Arroyo Grande, CA. She endured some crazy circumstances that led to her leaving one job and having to quickly figure out how to create and open her private practice---in about two weeks! She found office space that was appropriately perfect, established a name for her practice, and got it going with some foundational clients. It may sound impossible, but it speaks to the importance of intentionality and relationships. Katie shares reflections on the reasons for her success, the narratives we struggle with about what we can accomplish, and the importance of certain training modalities. Join us! You can read the full show notes at: Session163

37mins

21 Jun 2018

Rank #10

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214: [ENCORE] How to Find Ideal Clients And Why It’s Best to Focus on The Ideal Clients

Where do your ideal clients hang out? Who are the people and organizations that are serving them? These are questions you should answer as you consider narrowing your focus and attracting your ideal clients. Today’s show dives into the practical steps you can take to accomplish these important goals. Keri Nola is a dear friend who has been on the show before. Keri has branched out of her psychotherapy background to mentor, awaken, and support healers of all kinds through her newly established practice in San Diego. She has a lot of answers to the questions we might ask about attracting ideal clients. She explains why it’s best to focus on the ideal client, how to find those ideal clients, and why those ideal clients need the services you offer. This will be the final episode of 2018, as I take some time to focus on my new responsibility as a father and enjoy the holidays with my family. I hope you’ll plan to join us for more great conversations in 2019! You can read the full show notes at www.sellingthecouch.com/session214

48mins

14 Nov 2019

Rank #11

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99: Lessons from Building A Practice to 100 Clients

Welcome! My guest today is Sarah Gilbert, LCSW in Connecticut. Sarah is a colleague who has been in private practice for about two years and has just reached the milestone of seeing 100 clients. She has wisdom to share about the lessons she’s learned on the journey to a successful private practice. Join me for a great conversation with Sarah!

30mins

3 Nov 2016

Rank #12

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122: Creative Ways to Scale Your Business Into Multiple Streams of Income

My guest today is Nicole Liloia, LCSW in New Jersey. We’re talking about thinking outside the box when it comes to creating multiple income streams and scaling our businesses. Nicole has the experience to teach us how to NOT be dependent on trading time for income. Want to know more? Join us! Resources: www.nicoleliloia.com (Find out more about Nicole's work) www.nicoleliloia.com/batchlikeaboss  (Find Nicole’s resource, Batch Like a Boss!) Find Nicole on all social media platforms: @Nicole Liloia www.upwork.com (Find freelancers when you need them!) www.fiverr.com (A global online marketplace of tasks and services) www.toggl.com  (Learn how to track your time!) The E-Myth Revisited by Michael E. Gerber Today’s Awesome Sponsor: TheraNest TheraNest helps behavioral health professionals manage their practice with ease and efficiency. Get 21 days free trial and 20% off the monthly fee for the first 3 months: http://sellingthecouch.com/theranest You can read the full show notes at www.sellingthecouch.com/session122

37mins

25 May 2017

Rank #13

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48: Creating Multiple Streams of Income

Welcome!  Today’s guest is Dr. Cory Bank, who was the very first guest on Episode 1!  Cory focuses on consulting, online coaching, and teaching others.  He is an expert on creating multiple streams of income for professionals, and that’s the focus of our conversation today.  Join us!

29mins

5 Nov 2015

Rank #14

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142: 5 Lessons I've Learned From Successful Private Practitioners Melvin Varghese, PhD

Today’s episode is a bittersweet one since it’s the final one of 2017. I always take a break from the podcast from Thanksgiving through the end of December, to focus on self-care and give myself some rest. Usually, these final episodes are different in some way; as an example, listen to Episode 100 if you haven’t already. Today’s show, however, is a reflective one, as I share some of what I’ve learned about private practice building. Join me! You can read the full show notes at: www.sellingthecouch.com/session142

21mins

16 Nov 2017

Rank #15

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218: [ENCORE] 3 Practice Building Insights After 100 Conversations With Successful Practitioners

When you’ve talked with as many people as I have, you tend to learn a lot of lessons and gain great insights into what it takes to build a successful private practice. Today’s show is a solo episode inspired by a presentation I did recently. We are focusing on three lessons I’ve learned, along with key takeaways and the biggest mistake for each lesson. www.sellingthecouch.com/session218

22mins

12 Dec 2019

Rank #16

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50: Tips for Building an Awesome Website

In this episode of Selling the Couch, Kat Love comes on the show to talk about your website.  Getting your practice online isn't the end of it - it's so much more than that!  Kat shares some very practical tips for enhancing your website and making it more user friendly and more SEO friendly.

31mins

19 Nov 2015

Rank #17

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168: How Much Is "Enough" In Our Business?

When it comes to your business, how much is ENOUGH? How do you even know what enough is? These are questions we can all use some clarity about, along with evaluating the success of our business. Today’s show is a solo episode and the last one before I take the month of August off for a time of self-care and refreshment before returning with new shows in September. I’ve begun doing this a few times each year and have seen great benefit in the downtime. This particular break has added meaning, as we prepare to welcome our first baby in just a few weeks. I know that this transition to parenthood will mean changes in my personal life and in my business, so it’s a very fitting time to take a reflective look at this concept of ENOUGH. You can read the full show notes at: Session168

23mins

26 Jul 2018

Rank #18

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69: Creating an Effective Online Profile

Welcome! My guest today is Jeff Guenther, who is an LPC in Portland, Oregon. Jeff is here to share some of his expertise about creating an effective online profile. Specifically, we’ll discuss how to improve the wording on profiles and what an effective “call to action” should be. Join us! Today's awesome sponsor is Brighter Vision. To find out how they can create a beautiful website for your practice visit:   http://sellingthecouch.com/brightervision You can find the complete show notes at www.sellingthecouch.com/session69

32mins

7 Apr 2016

Rank #19

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165: Understanding Our Money Stories and Setting Private Practice Fees in Order to Honor Our Stories

What are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves. Deb Lyman, LCSW, has a private practice in Oakland, CA. She does a lot of work with clinicians, helping them work through their money stories to charge what they are worth. In today’s conversation, Deb explains why we need to understand our money stories and how to set private practice fees in order to honor our stories and our emotions. She shares an interesting conceptualization of money in the personal, business, and clinical realms. We wrap up today’s show with Deb’s helpful tips about money. Join us! You can read the full show notes at: Session165

34mins

5 Jul 2018

Rank #20