Ranked #1
Rene
Rene
In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for su... Read more
9 May 2017
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5mins
Ranked #2
The North Star of an Enduring Business
The North Star of an Enduring Business
Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.
8 Dec 2016
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6mins
Ranked #3
When does a Job to be Done Start (and End)?
When does a Job to be Done Start (and End)?
The lifecycle of a JTBD can help you understand your customer’s struggle for progress
4 Nov 2016
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5mins
Ranked #4
Is a Job to be Done About Functionality?
Is a Job to be Done About Functionality?
Create breakthrough innovations by focusing on why instead of how.Sometimes a Job to be Done is described as functional,... Read more
7 Oct 2016
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4mins
Ranked #5
How To Describe A Job To Be Done
How To Describe A Job To Be Done
In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle... Read more
5 Oct 2016
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5mins