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Pitching PR

Updated 5 days ago

Business
Marketing
Entrepreneurship
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Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com

Read more

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com

iTunes Ratings

11 Ratings
Average Ratings
10
1
0
0
0

PR newbie

By CanHosanna143 - Oct 09 2019
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I’m new to the PR industry & I’ve learned so much from this podcast. It helped inspire me while I was searching non-stop for an internship and it’s a major influence while I am currently navigating through the PR world!✨

iTunes Ratings

11 Ratings
Average Ratings
10
1
0
0
0

PR newbie

By CanHosanna143 - Oct 09 2019
Read more
I’m new to the PR industry & I’ve learned so much from this podcast. It helped inspire me while I was searching non-stop for an internship and it’s a major influence while I am currently navigating through the PR world!✨
Cover image of Pitching PR

Pitching PR

Latest release on Nov 19, 2019

Read more

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com

Rank #1: 020: How to Boost Your Professional PR Reputation

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On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards.

Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.

Topics:

  • Thinking about/pursuing long-term career goals
  • Personal branding online and offline
  • How to build your professional reputation
  • Thinking of reputation building as delivering value
  • Launching the Bespoke Communication Awards and why awards play a role in branding
  • Tips for streamlining the application process for awards
  • Repurposing content to your advantage
  • Elevating your reputation through generosity 

Resources:

PR Couture

PR Couture email

Bespoke Communication Awards

Crosby Noricks’ Website

PR Couture on Instagram

info@thebespokeawards.com

Apr 05 2017

45mins

Play

Rank #2: 008: Dealing with Rejection in PR

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Today, I welcome back Kamara Toffolo to discuss the cringe-inducing issue of rejection. Rejection is something we all face in both our personal and professional lives. During our conversation, Kamara finds a positive way to spin rejection and how it can be beneficial to creating better work. 

As a career coach, Kamara knows the right steps to getting what you want out of your job. Every day, she helps her clients dare to not only work differently, but pursue what they love. With all her experience as a coach, Kamara is the perfect person to discuss rejection. 

Topics: 

  • Benefits of facing rejection
  • Spinning rejection
  • Dealing with too much rejection
  • Pushing through fear 

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form

Links and Resources: 

Kamara Toffolo’s Website

Kamara Toffolo on LinkedIn

Kamara Toffolo on Facebook

Kamara Toffolo on Twitter

Branded.me

“Work Differently” on YouTube

Pitching PR Mainpage

Pitch Graphic Design on Instagram

Quotes: 

“We have to be good at hustling to make things happen.” –Leslie Luce

“Rejection truly trumps silence.” –Kamara Toffolo

“In order to strive for what you want…you need to just push through that fear…” –Kamara Toffolo

Aug 31 2016

11mins

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Rank #3: 025: Is the Press Release Dead?

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Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one.

To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR.

He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage.

Topics:

  • Allistar’s move from Journalism to PR and how class PR got its start.
  • Is the Press Release as we know it dead?
  • Tips for writing a catchy headline or subject line.
  • How the press release has evolved from old school to new school.
  • Teaching Clients to think like a Journalist.
  • Top three Rookie mistakes

This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form.

Quotes:

“If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay

Resources:

Class PR

Pitch Graphic Design on Instagram

Nov 06 2018

33mins

Play

Rank #4: 047: Defining your Niche and Cultivating Credibility

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In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility. 

Relevant Links:

Oct 01 2019

21mins

Play

Rank #5: 040: Is the Media Pitch Dead

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In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you.

 Relevant Links:  

Aug 13 2019

17mins

Play

Rank #6: 014: 5 Experts 5 Insights - Part One

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Today’s podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what they’ve learned, the importance of these discoveries, and how others can implement these ideas.  

Aly Tsourounis, the first interviewee, started Hank PR over a year ago and specializes in consumer PR. She has also worked in PR for nine years. I also speak with Erin Richard of Hype PR, which she calls a “virtual agency”; Erin employs one full time worker and relies on a team of freelance employees. Finally, I talk to Laurie Weir of Next PR, which is in its infancy, as it was started less than a year ago. Laurie worked at various agencies for fourteen years before deciding she wanted to strike out on her own. Join me as I delve into the successes and pitfalls of running your own PR agency with these engaging women.   

Topics:   

  • Making connections 
  • Learning when to say, “No” 
  • Having a can-do attitude 
  • Finding your niche 
  • Employing freelancers to build up your small business 
  • “Proceeding with caution” when your name is on the line 
  • Remembering to listen 
  • Tracking your time 
  • Finding a trustworthy accountant who understands small business 
  • Operating with transparency 
  • Defining your brand  

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.  

Links and Resources:  

PR Couture Website

Hank PR Website

Hype PR Website

Next PR Instagram

Next PR Twitter

The East Room

Pitching PR Mainpage

Pitch Graphic Design on Instagram

Quotes:  

“Connections are everything. For those of us that work in PR…it’s our bread and butter.” -Aly Tsourounis   

“When you become your own business owner, you can also get bogged down in the strategic growth of your business…so it is important to remember to stay on the front lines.” -Leslie Luce   

“I found it really, really beneficial to invest up front in a really good designer.” -Laurie Weir 

Dec 14 2016

44mins

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Rank #7: 041: The Art of a New Biz Pitch: 5 Insights

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In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording I've worked on over 25 in 2019. So I like to think that I've seen and worked on a good cross-section of PR tactics, processes, insight development and styles of presentations. In this episode, I'm going to share five creative insights, so you win your next business pitch.

  • Insight One: Create it Custom
  • Insight Two: Don't DIY Design
  • Insight Three: Fake It Till You Make It
  • Insight Four: The Medium Is the Message
  • Insight Five: Be Extra

Relevant Links:

www.PitchGraphicDesign.com

https://www.instagram.com/pitchgraphicdesign/

Aug 20 2019

15mins

Play

Rank #8: 048: The State of the Media - feat. Cision

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In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.  

Relevant Links:

Oct 08 2019

23mins

Play

Rank #9: 038: Inside the Newsroom

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In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a journalist to truly form a meaningful working relationship. 

Relevant Links:

http://christyalaverty.com/

Jul 30 2019

54mins

Play

Rank #10: 033: The Straight Dope: PR for Cannabis

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In this episode I chat with Abby Van Den Broek founder of AVDB PR, and we discuss the public relations opportunities for the cannabis industry. We chat about doing PR pre and post legalization, what it is like to work with such a heavily regulated clients who might have high expectations, dope editorial calendars and working in this budding industry - so many puns so little time.  

Relevant Links:

www.abigailv.ca

Jun 11 2019

35mins

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Rank #11: 046: Digital PR 101

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In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns. 

Relevant Links:

Sep 24 2019

30mins

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Rank #12: 039: The Rise of Micro-Influencers

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In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss  the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers with 100K+ followers.

Relevant Links:

All Points Public Relations

Aug 06 2019

27mins

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Rank #13: 019: How to KonMari Your PR Career

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On Today’s episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around.

Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing business. Her enthusiasm was driven by reading Marie Kondo’s book and instituting the KonMarie method on her life. She now helps others cut down on clutter and organize their lives.

Topics:

  • Marie Kondo and her KonMari method or organization
  • Organizing by category instead of by room
  • Looking critically at our work wardrobes
  • Changing the way you fold to increase space
  • Storing seasonal or weight-related clothing items
  • The benefit of implementing the KonMari method to your work space/office
  • Using the KonMari method when packing

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

Ivanka's Tidy Moose Website

Tidy Moose Facebook

Tidy Moose Instagram @tidymoose

Tidy Moose YouTube

The Original KonMari Site

Quotes:

“[Clutter] has a…negative emotional effect on you.” -Ivanka Siolkowsky

“You have a system that works for you and then things flow a little bit easier.” -Ivanka Siolkowsky

“Order it in order of priority and importance.” -Ivanka Siolkowsky

Mar 01 2017

30mins

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Rank #14: 031: Building an Agency based on Trust

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In this episode, we chat with Susan Jacobson from Jacobson Strategic Communications about how and why she implements a “flex-work” model at her agency. Flex work is exactly what it sounds like, but what is remarkable is how Susan has really turned the agency model and all of the traditional agency systems completely upside down and reshaped them to benefit her clients and team. She changed how she structures her teams, where they work, how they meet, their titles, time management, how she bills her clients and even how she compensates her team.  Every system was looked at critically and strategically and was reshaped to benefit the employee and untimely make for a better work environment. She made the agency work for her team, they don’t work for the agency.

RELEVANT LINKS:

May 28 2019

35mins

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Rank #15: 035: CSR As a Core Agency Value

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In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency. 

Relevant Links:

https://www.presspillay.com/

Jun 25 2019

27mins

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Rank #16: 030: Future Proof Your PR Career

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In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to “future proof” your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology.

I think this topic is so important for PR Professionals who are working in a constantly changing landscape – media is shifting, marketing is shifting, the whole industry is shifting – and While the fault-line is clear, so is the opportunity as long as we are willing to take our “human skills” to the next level.

Relevant Links:  

May 21 2019

43mins

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Rank #17: 027: 7 Steps for Sustained Success in 2019

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It’s the time of year when everyone sets resolutions. In this episode Justine Clay and I discuss how everyone can set attainable business resolutions for the coming year. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers. Tune in to hear her thoughts on improving your business the seven steps for sustained success in 2019.

Topics:

  • Justine’s winding career path.
  • The importance of setting goals.
  • Why January is a great time for goal-setting.
  • Knowing why you want to change.
  • Assessing your habits.
  • Why your ego is a problem
  • Ways to take action.

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Quotes:

“In order to grow you have to look in the dark spaces.” -Justine Clay

Resources:

Justine’s Website

Justine’s Email List

Pitch Graphic Design on Instagram

Jan 01 2019

34mins

Play

Rank #18: 017: ANXIETY AND AGENCIES: 7 Tips on How To Deal with Anxiety as an Agency Owner

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Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner.

Besides being the blogger and owner of Freelancefreedomfighter.com, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web design, which eventually led her to discover her love of writing. She now spends a lot of her time doing content marketing for other businesses.

Topics:

  • The root of freelancer anxiety
  • Why “faking it” isn’t a good idea
  • Appreciating your own capabilities
  • Potential ways to combat anxiety
  • Focusing on self-care
  • The importance of community

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.

Resources and Links:

Freelance Freedom Fighter

Mommapreneur Mastermind Group

Ariel on Twitter

Ariel on Instagram

Feb 01 2017

35mins

Play

Rank #19: 010: I'm With Her...Logo

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The format for today’s minisode is a little different than usual; I have decided to forgo inviting a guest and instead will briefly discuss the 2016 US Presidential Election from a graphic design perspective. It should be noted that this episode contains some explicit content (we are dealing with Trump here) so consider this warning and listen at your own caution!  

Today, I get into the current presidential election from the perspective of graphic design; namely, I discuss campaign logos and the strengths weaknesses of their design. It is interesting to dissect something as powerful or off-putting as a campaign logo and I go into detail about the pro’s and con’s contained therein. Listen in as I explain why I’m With Her...logo.  

Topics:  

  • The Hilary “H” logo and personal branding 
  • George W. Bush’s branding 
  • Why having a simple logo is wise 
  • Hilary gets social 
  • The functional aspect of the “H” logo 
  • Trump/Pence campaign’s initial, now-defunct logo  

This podcast is courtesy of Pitch Graphic Design, a Toronto based design firm, whose goal is to provide quality graphic designs for Public Relations Agencies. If you would like to get in touch with Pitch, please fill out the contact form.  

Links and Resources:  

Pitching PR Mainpage

Pitch Graphic Design on Instagram

Pitching PR on iTunes

Hillary Clinton’s Official Campaign Website

Donald Trump’s Official Campaign Website

The old Trump/Pence logo 

Oct 12 2016

9mins

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Rank #20: 012: How To Be A Compassionate Leader

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On today’s episode, I sit down with Emotional Wellness Coach, Barbara Erochina, about creating a compassionate workplace. The issue of compassion has risen to the forefront as new research suggests that compassionate workplaces increase employee satisfaction and loyalty. We discuss ways to be a compassionate leader and how to create an office environment where compassion encourages high performance and innovation.  

Barbara combines psychiatric studies with life-coaching techniques to help people using her own approach to emotional well-being. Barbara also created the BeWith Self-Care Cards for her client’s as a tool to help them live a more compassion live towards themselves and others.  

Topics:  

  • Why compassion and self-care has been rising to the forefront 
  • Benefits of being a compassionate leader 
  • How compassion encourages risk-taking and innovation 
  • Compassion vs. Sympathy 
  • The rewards of compassionate leadership 
  • Managing the fear of failure at work 
  • How compassion breeds empathy for others 
  • How the process of change affects workers 
  • The power hierarchy and how it affects office atmosphere 
  • Encouraging a healthy office environment  

This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.  

Links and Resources:  

BeWith Homepage

Barbara Erochina Coaching

BeWith Cards

BeWith on Facebook

BeWith on Instagram

Pitching PR Mainpage

Pitch Graphic Design on Instagram

Quotes:  

“Self-compassion is just that first step of acknowledging something is hard.” -Barbara Erochina   

“She wrote herself a letter of forgiveness…and it offered her the comfort that she needed to think about the next steps without that kind of harsh self-judgement.”-Barbara Erochina   

“One of the beautiful things about self-compassion…is that self-compassion automatically builds empathy for others.” -Barbara Erochina 

Nov 09 2016

50mins

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054: PR Pro Profile: Lindsay Nahmiache

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WOMEN'S ENTREPRENEURSHIP DAY  |  NOV 19 

In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, then to Bollywood, then back home to Canada, then LA and now to the UN in New York. 

At the UN Lindsay is an ambassador for female entrepreneurship and today (November 19) we are celebrating  WOMEN'S ENTREPRENEURSHIP DAY so be sure to check out the links below for ways to show your support for this cause around the world and locally. 

Relevant Links:

Nov 19 2019

23mins

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052: Business Framework for a Profitable Agency

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In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth. 

Relevant Links:

Nov 05 2019

43mins

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051: Audit and Improve your Professional Presence in 4 Key Areas

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I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands.

As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path.

Crosby shares with us a  process she’s developed to help audit and improve your professional presence in 4 key areas  - and she announces the launch of Coterie - PR Couture’s our brand new PR Community - launching Nov. 5

Relevant links :

Oct 29 2019

38mins

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050: Adding Podcasts To Your PR Strategy

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In this episode, I chat with Jessica Rhodes  - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast media list and how to prepare clients for a podcast interview. 

Relevant links :

Oct 22 2019

35mins

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049: 10 Instagram Hacks for PR Pros

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I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so Melissa from Social Ape Marketing has put together a list of their favourite tips and tricks to master one of the most powerful and versatile social platforms: Instagram.

Relevant Links:

Oct 15 2019

32mins

Play

048: The State of the Media - feat. Cision

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In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.  

Relevant Links:

Oct 08 2019

23mins

Play

047: Defining your Niche and Cultivating Credibility

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In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility. 

Relevant Links:

Oct 01 2019

21mins

Play

046: Digital PR 101

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In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns. 

Relevant Links:

Sep 24 2019

30mins

Play

045: Multicultural PR Media Maven

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In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her entrepreneurial journey starting her own agency. She shares her experience working with billion-dollar brands that “get-it” and how to educate your client if they are missing the mark when it comes to multicultural marketing. She also shares her insights on the importance of having a diverse team and how this can help you avoid potential multicultural marketing landmines. 

Relevant Links:

Sep 17 2019

38mins

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044: Waging War on the Wage Gap - feat. Freshbooks

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In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshbook data, exclusive to this podcast about the billable rates of men and women working in PR. 

Relevant Links:

Sep 10 2019

29mins

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043: PR Lessons From the BeyHive

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In this episode of the Pitching PR podcast, we are celebrating all things BEYONCE because it’s her birthday on September 4th. To do this today’s guest is Erika Taylor Montgomery of Three Girls Media and we are going to discuss why we should all bow down to Queen Bey - musician, mother and master marketer. 

Relevant Links:  https://www.threegirlsmedia.com/2019/08/07/beyonce-marketing-and-pr-lessons-from-the-beyhive/

Sep 03 2019

23mins

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042: How to leverage your media-coverage for more exposure

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In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions. 

Relevant Links:  

Aug 27 2019

24mins

Play

041: The Art of a New Biz Pitch: 5 Insights

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In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording I've worked on over 25 in 2019. So I like to think that I've seen and worked on a good cross-section of PR tactics, processes, insight development and styles of presentations. In this episode, I'm going to share five creative insights, so you win your next business pitch.

  • Insight One: Create it Custom
  • Insight Two: Don't DIY Design
  • Insight Three: Fake It Till You Make It
  • Insight Four: The Medium Is the Message
  • Insight Five: Be Extra

Relevant Links:

www.PitchGraphicDesign.com

https://www.instagram.com/pitchgraphicdesign/

Aug 20 2019

15mins

Play

040: Is the Media Pitch Dead

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In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you.

 Relevant Links:  

Aug 13 2019

17mins

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039: The Rise of Micro-Influencers

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In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss  the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers with 100K+ followers.

Relevant Links:

All Points Public Relations

Aug 06 2019

27mins

Play

038: Inside the Newsroom

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In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a journalist to truly form a meaningful working relationship. 

Relevant Links:

http://christyalaverty.com/

Jul 30 2019

54mins

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037: Christmas in July

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In this episode, I chat with Gaby Howard, founder of Flaunter.com an online tool to connect media with PR agencies and their clients. We chat about why you need to start pitching for Holiday and Christmas Gift Guides now in the summer months and strategies for ensuring your brand raises above the holiday noise.

Relevant Links: www.flaunter.com

Jul 23 2019

29mins

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036: Shifts in the PR Industry

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In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing her agency and clients for the coming waves of change.

Relevant Links:

www.vivesocialpr.com

Jul 02 2019

20mins

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035: CSR As a Core Agency Value

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In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency. 

Relevant Links:

https://www.presspillay.com/

Jun 25 2019

27mins

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034: The Life Cycle of Startups and the Role of PR

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In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment.

Relevant Links:

http://thirdeyemedia.press/

@thirdeyemedia_ on Instagram

Jun 18 2019

37mins

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iTunes Ratings

11 Ratings
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PR newbie

By CanHosanna143 - Oct 09 2019
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I’m new to the PR industry & I’ve learned so much from this podcast. It helped inspire me while I was searching non-stop for an internship and it’s a major influence while I am currently navigating through the PR world!✨