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The Merriweather Council Podcast

Updated about 5 hours ago

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Business
Visual Arts
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The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.

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The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.

iTunes Ratings

172 Ratings
Average Ratings
162
2
3
4
1

Going back to listen to every episode again!

By Crashcearns - May 06 2019
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Danielle is an amazing coach that speaks the absolute truth about running a handmade business. I am a part of the Merriweather Council & will always be a proud supporter of her business. This content is priceless & I am sitting here trying to be so patient while Danielle works on the next season of the podcast!

This podcast is GOLD

By fintheweaver - Apr 09 2019
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The podcast I have been looking for! Danielle is incredibly relatable and knowledgeable. She has an easy to listen to voice and way of speaking that feels so genuine. I feel like I am learning so much and have only been listening for that last few days. She covers a spectrum of topics for the small business owner with a focus on etsy businesses. You can tell she has a big heart to see others succeed.

iTunes Ratings

172 Ratings
Average Ratings
162
2
3
4
1

Going back to listen to every episode again!

By Crashcearns - May 06 2019
Read more
Danielle is an amazing coach that speaks the absolute truth about running a handmade business. I am a part of the Merriweather Council & will always be a proud supporter of her business. This content is priceless & I am sitting here trying to be so patient while Danielle works on the next season of the podcast!

This podcast is GOLD

By fintheweaver - Apr 09 2019
Read more
The podcast I have been looking for! Danielle is incredibly relatable and knowledgeable. She has an easy to listen to voice and way of speaking that feels so genuine. I feel like I am learning so much and have only been listening for that last few days. She covers a spectrum of topics for the small business owner with a focus on etsy businesses. You can tell she has a big heart to see others succeed.

Listen to:

Cover image of The Merriweather Council Podcast

The Merriweather Council Podcast

Updated about 5 hours ago

Read more

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.

Rank #1: Episode 074: The No-Lose Social Media Strategy That Engages + Converts with Melissa of Woods and Wool

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If you've been around Merriweather council a little while you know I have a serious love/ hate relationship with Instagram.

Whenever I speak to someone who leans more on the love for Instagram side than the hate, I feel a bit newly inspired to give Instagram it's due. And I think you might feel the same way after this interview with Melissa of Woods and Wool.

About a year ago - probably about the same time Instagram rolled out their Collections feature, I added one of Melissa Fischer's posts to a collection called "podcast."

I'm thrilled that finally this little wish of mine to have her on the show has come to fruition. Not just for me, but for you as well.

Melissa is the crochet designer behind Woods and Wool, a super fantastic and brilliant business she has built up over time using multiple tools, primarily Instagram.

The way Melissa uses Instagram to engage her audience and build her business is something I've admired for a long time. You guys, her engagement is through the roof, her feed is gorgeous, she goes live, she does stories ... she's doing it all! And she's doing it so so well.

Melissa caught my attention on Instagram well over a year ago now, and more importantly, she's held on to it! Melissa is such an amazing example of so many different things that I think and know are important to cultivate when it comes to social media, specifically Instagram. I asked her to be a guest on the show because her example is one I think we can all learn from.

In this episode:

. Meet Melissa

. How Melissa came to be using Instagram and why

. Melissa's past experiences that influenced her business and engagement strategy

. The approach Melissa is taking when it comes to Instagram

. Alpacas, whales and the Backstreet Boys*

*Sadly, no alpacas, whales or Backstreet Boys were present or interviewed for this episode but we did talk about them!

Be sure to follow up with Melissa on Instagram @woodsandwool  >> http://www.instagram.com/woodsandwool

and on her blog >> http://www.woodsandwool.com

Enjoy!

P.S. Join us for more maker discussions inside of the free Facebook group for handmade business owners! >> http://clhl.club

Full Show Notes >> http://merriweathercouncilblog.com/74

Jan 03 2019

34mins

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Rank #2: Episode 036: You're Pricing Too Low (and the Rest of us Are Mad at You)

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Listen up, peeps: those bargain prices aren't helping you and they aren't helping anyone else either. In fact they might be hurting you. Today's episode is a tough love tour de force. Please listen and take note. Be honest with yourself here, it could make or break your business!!

In this episode:
  • Tough love
  • More sales vs more profit
  • The problem with low prices
  • How you might actually be paying for sales
  • Some math
  • Tough love
  • Just because you enjoy doing things doesn't mean you shouldn't be paid for them

Related reading: Start charging what you're worth now, not later

Related listening: 6 signs you might be playing business rather than running it

More related listening: Price and value are not as related as you think

Jun 01 2017

9mins

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Rank #3: The key to combating underpricing on Etsy or anywhere else

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Ever been scrolling Etsy or Instagram and felt annoyed by the other makers in your niche who are severely underpricing their items and wonder how you could ever stand a chance when people are so willing to sell so low?

It is very likely that you have.

I hear it so often, from so many people that they simply 'can't compete' and feel discouraged about it.

You likely know enough to spot a ridiculously low price in another shop, so even if you aren't completely positive of someone else's costs, or even of your OWN prices, you know enough to know when there is just no possible way that a price THAT low is worth the work.

SO what to do about it? That's exactly what I'm talking about in today's episode.

I think the answer might surprise you!

In this episode: . What to do about underpricing in your niche . Some wisdom from my business fairy godmother, Marie Forleo . What underpricing actually indicates and what it DOES NOT indicate . The surprisingly simple solution to underpricing . The perils of underpricing. price matching too low . Pricing is more than math: what to consider so that you CAN price at the rate your formula tells you to.

If you are struggling with pricing your work, or want more clarity and confidence surrounding raising your prices so that you are actually profitable, be sure to check out The Pricing Workshop [ thepricingworkshop.com ] this is a course specifically for makers in business that Janet from Paper and Spark and I collaborated on and it covers everything from the science of pricing to the art of pricing. Listen to this episode to find out more about the elements you need to consider when pricing your work so that you can charge appropriately and escape the race to the bottom you see happening around you.

Enjoy!

► It is likely that if you’re listening to this episode, you’ve seen or heard between 1 and 40 Etsy rumors this week. WHOA. A lot of the more pervasive rumors that spread in the community can seem factual if you don’t know any better (they don’t have red flags all over them.) We here at MWC do not want you to miss out on the opportunity of Etsy or being successful there because of rumors, platform changes, or lack of resiliency!! Listen to this episode with an open mind and it'll all make sense. Click over here to watch our Etsy Myth Busting video! >> etsywithmerri.com __

► If you enjoyed today's episode, share it with a friend and subscribe in your favorite podcast player.

Oct 24 2019

11mins

Play

Rank #4: The first three steps to Etsy success (in no particular order)

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If you Google “Etsy success" a bunch of articles about tips, hacks and tricks will likely show up. Some of that is probably helpful (particularly if its from merriweathercouncilblog.com wink) but these things actually are only useful or relevant AFTER the FIRST, TRUE and surprising keys to Etsy success.

It's true that being successful on Etsy DOES include strategy in listings, photos, etc. (We can teach you all of it in our Etsy Training Course merrietsytraining.com ) But that stuff won't get you very far if you haven't gotten on board with these first essential 3 keys to Etsy success.

I'm going to reveal them to you in today's episode in depth but here they are: . Resiliency . Believing in the unique power of Etsy . Not falling for silly Etsy rumors.

Yup. Those are them.

Surprising right? I know! It does seem like that. I didn't mention SEO or having pretty photos or a certain number of listings. Because none of that matters if you are slowed down and not even present on Etsy. So many peoples tart shops that don't get very far. Sometimes it is because the shop owner heard a rumor that scared them off thinking it was true. Or the seller didn't really really see the value in Etsy as a platform, so they didn't exert enough energy there. Sometimes people don't get very far on Etsy because a change to the platform felt like a bigger deal than it actually was.

All the tips, the best strategy in the world won't matter if you hear some crazy Etsy rumor, believe it's true and get discouraged. You have to be present and optimistic in order for those tips and strategies to work.

► We here at MWC do not want you to miss out on the opportunity of Etsy or being successful there because of rumors, platform changes, or lack of resiliency!! Listen to this episode with an open mind and it'll all make sense. Click over here to watch our Etsy Myth Busting video! >> etsywithmerri.com

Enjoy!

► If you enjoyed today's episode, share it with a friend and subscribe in your favorite podcast player

Sep 26 2019

15mins

Play

Rank #5: Bonus Episode 12: The One Image You Should NOT Use in Your Listings

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Hey remember when Etsy went ahead and opened the ability for sellers to upload an extra five additional images to each listing? That made a total of ten images available on any listing! So cool right? Well it was, until people starting getting nutty with themselves.

Let's be sure you didn't get carried away - far away - from what you want to be doing with your listings and the photos within them!

In this episode:
  • the series of events that lead to this episode
  • this is NOT an etsy-specific issue
  • what NOT to do with your listing images
  • the purpose of your listings

Nov 09 2017

15mins

Play

Rank #6: Episode 060: How to Achieve the Ideal December in your Handmade Business

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AHH it's my favorite time of year! The time of year when we get to start strategizing for the holiday season!

In this episode, we are going to chat about your ideal December as a handmade business owner: what does that look and how do you get there?

As you know, December is full of gift-giving holidays. December can be a hugely profitable time for product sellers, and it can be hugely profitable for you as well, if you know how to prepare for it and how to take advantage of it.

Basically, in December, your ideal situation is that you're making several sales a day, you're hitting your goals, you are making the sales you want to make, you are working out orders with customers quickly, closing deals quickly, and once you get those orders you're able to turn them around fast and with ease. You have your workspace very nicely organized, things are streamlined in your process online and offline. You have your social media accounts are working for you, they have content going out daily. You are still able to interact with people as you see fit. You are able to send emails to your customers through your email list without a lot of struggle.

Everything is working rather nicely. Things are streamlined, things are going off without a hitch. Customers are communicating important details about their orders with you without you having to follow-up with them a hundred times. Things are just looking really, really good. Things are feeling really good. Your process is down. Your space is as organized as it could possibly be. Your turnaround times are solid. You're getting orders out in time. Things are arriving as they should be, on schedule.

I believe that that is what your ideal situation looks like as a maker in business in December.

You're making the sales you want to make, you're hitting your sales goals, and you're able to produce those orders and work through that order queue without a lot of struggle. In addition to that, your outbound marketing is trucking along. You know what you're saying. You have all of your accounts pushing out content that is relevant and seasonal, daily, without a lot of struggle day to day, right?

I believe that that is what your ideal situation looks like. That, for me, is what mine would look like, rather than being frazzled and stressed out and at the last minute having to call people in to help me. Unplanned this, unplanned that, missing important dates to send emails to my list, forgetting to update something or whatever. Things happen. My ideal situation looks like those things that happen, happening a lot less. All the things I have control over, I have actual control over. Saying that you have control over something and then actually controlling it are two different things.

That ideal December is what I want for you, is what I want for me, is what I want for you, is what I want for all of us this year, 2018, holiday 2018, whether it's your first holiday season, your third, fourth, fifth holiday season. Whatever the case may be, I want it to be hassle-free, stress-free as much as possible for you as a business owner, but also want you to be able to enjoy your own friends and family, your own life, and the things you personally love about the month of December.

For me, I love to go home to New York and be with my family, visit the Christmas tree in Rockafeller Center and see friends I otherwise don't see very often. Those are things I love to do. In my ideal December, because I have gotten my business situation to such a place that it is ideal, like I described, I am more able to find the time and not only find the time to do those things I love to do in my personal life, but actually enjoy them, to have the presence of mind to be in the moment, doing the things I love, without worrying so much about what's happening with my orders or whatever in my business,  because I've planned for this and I can do both. I can have my ideal business December and my ideal personal December if I plan for it, which is exactly what I want to help you do.

If you are reading this post today you are very likely has a handmade business owner, and likely want that ideal December I described, both personally and professionally. I am going to help you get there.

I talk about this every year: If you can use June, July, August, and September to your advantage, to prep for October, November, December, you can have the ideal personal and professional December, okay?

It's so, so important that you hear this message now, in June. Black Friday is the day that your average American person begins thinking about buying gifts for holiday for their friends and family. Of course, there are some very well-prepared people who start thinking about this much earlier, but for most people, the impetus to begin holiday preparation and shopping for the vast majority of people on their list is at least Black Friday. That's the soonest, okay?

Then, of course, because Thanksgiving is the most traveled for holiday in America, because it's non-religious, it's just an American holiday, ALL americans could be celebrating it. Lots of people travel for it. A lot of people are still out and about traveling and celebrating with their family and friends for Thanksgiving that following Saturday. That whole weekend, while it is traditionally a very high-volume shopping weekend, people might still be traveling, and they're not at their home computer or in their office. They're not in their regular schedule, so they might not be doing their online shopping quite as heavily until that Monday or Tuesday, which is why we have that little thing called Cyber Monday. Of course, people shop from their phones. It doesn't matter where they are geographically, but I'm just saying this is the stuff you want to consider. The average person's not really thinking about it till at least Black Friday. Then they might not even really be thinking about it till the following Monday or Tuesday or even later.

Your very important holiday timeline:

Let's put it this way: the average American buyer does not truly get into purchasing gifts for the vast majority of people on their list until at least Black Friday. This year it is November 23rd.

Add to that then, the average shop owner is probably going to turn off their ordering potential somewhere between the 10th and the 14th of December. You need a couple days, at least, right, to make stuff. Then you have to leave a few days to actually have it going through the mail and arriving probably before the holiday, right? Let's say you want to have all your orders in the mail by the 19th of December. That gives them four-ish, five-ish days to arrive to domestic locations. Let's say, okay, the 18th is the last day we're shipping.

You need four days or five days to actually turn around the orders you received, which puts your processing time, brings us up to the 11th or the 12th of December, depending on if you include weekends in your processing time. I'm sure at that point of time of the year you do. Let's say the 12th is the last day that you'll take orders so that you can turn them around and put them in the mail by the 18th so that they can probably get there to their domestic locations by Christmas. That means you've got 12 days in December and 7 days in November. That's a total of 19 days, total 19 actual days, not business days, actual days. 19 days between when the average American buyer begins thinking about purchasing for Christmas and when you, as a hand-made business owner, likely need to turn off ordering in your shop, in your online shop, in order to turn those orders around, to process them, and then put them in the mail and let the UPS do there job. 19 days. You know how quickly those 19 days are going to go when you're in them? So quickly.

Once those 19 days roll around, you want to be on auto-pilot. Make, ship, make, ship. Those are the only things you should be doing in real-time at that particular juncture of the year. Everything else can be done ahead of time. The only things you should be doing during those 19 days are filling orders and putting them in the mail. That is it. If you're drafting emails on December 9th, you're doing it wrong, okay?

I'm going to help you figure out exactly what to do, when exactly to do it, and get it done ahead of time so that you can be professionally and personally joyful in December, and I am so excited to do that.

That is all going to happen through my unSLUMP guide, my seven-step process for getting you to the holidays through the summer.

The benefits of utilizing the unSLUMP:

  1. Get fully prepped for your best and most profitable holiday season yet. No stone unturned, learn from my wins and losses over the past 7 years.

2. Have positive focus in the summer, because it can be really, really stressful. There can be a lot of negative feelings and emotions for sellers in the summertime, because things do tend to slow down a lot. I know, intimately, how difficult it is, and how stressful it is to feel like your business is just shriveling up in the summertime.

On the flip side, I also know how daunting it is when things do stat to pick up again, and you're not prepared for it. I know how annoying it is to be like, "I had so much time three months ago that I could have used better to prepare for this now, so that I could do more now, when it matters, when there is a profitable opportunity." I know how bad that feels, to be sitting in a space where there are opportunities that you can't take advantage of because you just don't have the capacity, because you didn't prepare for it.

Eventually I figured it out.

I know how awesome it is to have a holiday season that is as stress-free as possible, but also highly, highly profitable, because you were prepared. From all ends of the spectrum, I get this, and I want to help you have that ideal December that we spoke about. That's going to happen. The way that I'm going to help you accomplish it is through my unSLUMP guide, which is going to help you prep and prepare for your most profitable holiday season that's possible for you. It's going to help you avoid a lot of those downfalls that come up for sellers in the summer.

If you really want to be honest about this, the cost of putting off your holiday preparation till September or October, is that you'll miss out on a lot of opportunities that come up in the summer relevant to Christmas, and you put yourself at risk as a business owner for doom and gloom in the summer. That is probably the most costly thing that could happen to us as a business owner. You are the sole proprietor, mostly likely, of your business, and your business relies on you. If you are not in a positive state, then neither can your business be. With the unSLUMP, we're going to have positive focus through the summer and we're going to get to the holiday season as prepared as possible. It's going to be magical and amazing, I really hope you'll gift yourself that opportunity.

I have so many students who love this program. I honestly feel like it's some of my best work, so I'm so excited to share it with you. The updated 2018 version of the unSLUMP is available now for you to download, print out and get working on.

You're going to use this work and guidebook to get through the summer, to and through the holidays with ease and less tension and organization. We're just going to work through the seven steps of my process, which include promotion, merchandising, logistics, updates and upgrades and many other things. Of course, unSLUMP is an acronym. Get all the details on the full program here.

This, I promise you, is going to make a huge difference to your holiday season if you can start ahead of time.

If you start now, you cannot go wrong. I'm so excited to help you get there, and I'm so excited to see what happens this year, holiday 2018. I feel it's going to be a good one. It's going to be a profitable one for all of us. Let's get started!

You might also like:

The 2018 unSLUMP completely guide + program

Episode 29: Summer is your most valuable season

Summer unSLUMP

Jun 05 2018

22mins

Play

Rank #7: Bonus Episode 7: Chatting about Instagram with Tyler J. McCall

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Bonus Episode 7: Chatting about Instagram with Tyler J. McCall

Oct 24 2017

42mins

Play

Rank #8: Episode 075: The Great Free Shipping Meltdown of 2018

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The Great Free Shipping Meltdown of 2018 began precisely at the time that Etsy changed their fee structure. It reached a fever point in the fall of 2018 and it has basically been a hot topic for the past 4 months.

In hindsight, it's actually a bit surprising to me that free shipping was not as hot of a topic all along as it recently became.

The topic of free shipping for handmade business owners and Etsy sellers was such a widely spoken about matter in maker circles that I knew it had to be addressed here in season 4 of The Merriweather Council podcast.

In this episode:

. When and WHY free shipping became a huge concern for makers in 2018

. The Etsy algorithm implications of shipping price

. Some perspective

. Etsy's influence and push for free shipping

. My own experience in offering free shipping standard

. The truth about buyer behavior that's important to remember

. My thoughts and feels on free shipping as a handmade business owner

. My thoughts and feels on free shipping as a consumer of big brands and small brands

. Some of the top concerns surrounding free shipping and commentary on them

I hope this episode helps you make a better decision - or re-evaluate a decision - about offering free shipping in your own store. It's important to get a broad look at this before committing to anything long term, in my humble opinion anyway.

How are you feeling about the push for free shipping on Etsy? Are you offering it?

Why or why not? I'd love to know! Let’s discuss it in the Facebook group! http://clhl.club

Full Show Notes >> http://merriweathercouncilblog.com/75

Jan 08 2019

17mins

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Rank #9: Episode 039: You Don't Need Two Etsy Shops, 'kay?

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Sometimes, as amazing creative people, we have two specialties we want to share with the world and that's awesome. Sometimes we just get confused. In this episode I'm sharing my short and long answer to the question "should I open a second shop?" Tune in and find out what criteria I suggest you evaluate when reaching a decision on this!

In this episode:
  • The reality of having more than one shop
  • Cohesion and cohesiveness in your shop
  • The real reason you may or may not want/ need t have more than one shop
  • How to approach your shop if you have more than one item
  • The key thing people want to see in a shop - if you can achieve it in a single shop, do.

Mentioned in this episode: my Etsy Training Course

Jun 13 2017

11mins

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Rank #10: Episode 25: The Super Basics of Wholesale (+ a little bit about consignment)

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Wholesale sounds complicated but to get started, it doesn't take much, honestly. Today I am sharing the most basic over view of wholesale - and a little bit about consignment for comparison - to get you started! The most important thing is understanding the benefits and how it works so you'll know if it is a good fit for you. Take a listen for my basic wholesale brief and find out what you need to get started.

In this episode
  • What is wholesale?
  • What is expected of a seller?
  • The key thing you'll need to have in order to get a wholesale account (most likely)
  • The pros and cons of wholesale
  • What is consignment and how is different from wholesale?

SUPER IMPORTANT: your pricing will need to be correct in order to profit at a wholesale rate!! Be sure you aren't undercharging in retail so that you can afford to do wholesale. If you can't wholesale all of your items, that's okay!

Apr 25 2017

13mins

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Rank #11: Episode 049: Creative Burnout with Stacie Bloomfield

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Recording season three of the podcast was a huge treat for me. I got to speak to several brilliant and inspiring people. Hopefully you have had a chance to check out the interview I did with Kara of Kara's Vineyard Wedding and the crazy-helpful episode I recorded with Amy Northard.

Today I'm excited to share yet another jam-packed conversation with you! This very special two part episode features Stacie Bloomfield of Gingiber. It's going to resonate with so so many of you, I just know it.

creative burnout and stagnation

Stacie and I set out to chat about creative burnout and stagnation. And we did! We but also got to speaking about so many other important topics that I had to share it all with you.

In part one you will hear us chatting about what gives her inspiration and how she stays fresh with her work. We also spoke about creative burnout, the tool she's found to be a game changer in branching out creatively and developing new work, and how she is using the headspace app.

There is just SO SO much in this episode, I cannot wait for you to hear it. This is a super candid discussion and I'm so glad we were able to chat.

Stacie has so much experience to speak from. I know many of you will relate to much of what she says in this episode and in the second part of the episode as well!.

Be sure you are subscribed to the podcast so you'll know as soon as part two is released!

Enjoy!

Today's episode was sponsored by Wholesale For Creatives!

Apr 26 2018

30mins

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Rank #12: Episode 050: Finding Your Voice with Stacie Bloomfield

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In part two of my candid chat with Stacie Bloomfield of Gingiber, we are speaking about finding your own voice and developing it over time in your work. Stacie has so much experience trying new things which gives her a lot of insight to speak with. I'm excited for you to hear this episode on the podcast today.

If you missed the first part of our convo catch up on it here.

Finding your voice as a creative

If you have maker friends who are just starting out or who are struggling with their unique style and voice, please share this episode with them!

In this episode Stacie and I speak about finding your voice as a creative person. We also chat about her struggles with moving into a new product line, creating a brand and sticking it out through the hard times. Of course we also spoke about the struggle of comparison as well! This episode is not to be missed.

Huge thank you to Stacie for sharing so openly! It's wonderful to hear real life stories from a veteran business owner and creative!

If you aren’t already, be sure to follow Stacie on Instagram where she shares about her business ups and downs and see her beautiful new work! You can also find Stacie on Facebook! Go say hi!

Today's episode was sponsored by Wholesale For Creatives!

May 01 2018

27mins

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Rank #13: Episode 23: Chatting About Off-Marketplace SEO (aka SEO on your own website)

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The students in my Etsy Training Course tend to have incredible results after taking my course and implementing my strategies. Many of these strategies are related to appealing to Etsy's native search system - so it makes sense that once they get a taste of the insane results getting found can have, they want to replicate this on their own site. My students come to me a lot asking about off-etsy SEO - aka, SEO on their own websites. Today's episode addresses some thoughts I have about this - it may surprise you!

PLEASE NOTE THIS DOES NOT APPLY TO ETSY SEO!!!!!!!!!!!!

In this episode:
  • My Etsy Training Course
  • Etsy SEO vs Regular SEO
  • How I approach SEO on my website
  • Effective marketing types for small brands
  • Why an Etsy search is better than a Google search for handmade
  • Why Etsy SEO is critical
  • SO MANY FACTORS that go into Google algorithm like whoa
  • What I prefer to focus on
  • Don't get hung up on this, please
  • Things that can be more effective than SEO
  • You have more flexibility as a small business, did you know that?

Related reading: What is Etsy Relevancy + Why Should You Care

Related reading: Basic Etsy SEO Video Tutorial

Other marketing types for makers:

Influencer marketing

Social Media marketing

Email marketing

Apr 18 2017

11mins

Play

Rank #14: Bonus Episode 10: The Magic of Working with Influencers and Brand Reps w/ Jen Hatzung

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For more information about the influencer marketing course click here, or visit bit.ly/merriinfluence

I'm so excited to share this episode with you! Not only have I reunited with Jen in podcast form (some of you will remember She Percolates!) but we are sharing insights on influencer marketing.

Influencer marketing for handmade business owners

... is magic. Truly one of the most effective and affordable marketing types that all small business owners can employ!

If you have been curious about brand reps, working with bloggers or other instagrammers, definitely give this episode a listen!

In this episode:
  • Reuniting with Jen in podcast form!
  • Who is Jen?
  • What is influencer marketing
  • Why is it so effective?
  • When should a seller start an influencer marketing program?
  • Jen's influencer marketing class is back!
  • This class is amazing.
  • Literally it's so good and there is nothing else like it

We genuinely hope you will consider implementing an influencer marketing program for your business and that you'll take us along for the ride and let us help you with scripts, training and contracts done for you!

Get all the info on Jen's class here.

Nov 02 2017

28mins

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Rank #15: Episode 057: Viral Instagram Content with @hopebroidery

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Viral Instagram Content with @hopebroidery

Oh, Instagram! What a tangled web you have got us all wrapped up in!

You have heard me chat about Instagram on Merriweather Council podcast before, and today’s episode is just another stab at trying to make sense of ye olde Instagram!

On today’s episode I’m chatting with Hope Brasfield of @hopebroidery about her experience going viral, creating content, using Instagram stories, social strategy and more!

Hope was using Instagram in its purest form when her account went viral and she gained 10k+ followers overnight (literally.) As an IG purist, Hope was using her account to simply share about her embroidery hobby. But fast forward to now and she’s making solid money leveraging the power of her Instagram account.

I know you will love this episode as both Hope and I share personal experiences with Instagram including being frustrated by it! Even she, with 170k+ followers, has moment of frustration with the platform. Very refreshing to hear actually! Tune in to hear more and be sure to Check out Hope’s feed here!

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May 24 2018

40mins

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Rank #16: Episode 082: Launching a Brand New + Life Inspired Product Line

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It’s always a treat when I get to chat with people who I’ve known for years online but never actually SPOKE to. How crazy does that sound, really?

On today’s episode I am speaking with Amy Richards of Amy Richards Illustration. She is one of my Etsy Training Course students AND she is a Council Member. Most importantly she is a super talented artist with a lot of passion.

Amy’s used her personal experiences to identify a gap in the market and create a product that will speak to others who feel that gap. I think this is something all small business owners should constantly be trying to do - this is where small businesses come from. I hope you feel inspired by her story!

In this episode:

Meet Amy

Amy’s new product line inspired by her journey through sobriety

How Amy planned and produced this line

What Amy is doing to prep for launching this new line

Amy shares a little bit about being a Council Member

More!

Thanks so much for listening, and be sure to check Amy’s shop >> https://www.amyrichardsillustration.com and follow her on Instagram >> https://www.instagram.com/thesoberintrovert/

For the full show notes please visit: http://merriweathercouncilblog.com/82

Jan 31 2019

26mins

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Rank #17: Episode 044: Commonly Misunderstood Etsy Stuff

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Misunderstood Etsy Policies

I genuinely hope EVERY SINGLE ETSY SELLER listens to this episode. If you are an Etsy seller, and you know other Etsy sellers, please share the link to this episode with them.

(Please note: at the time of recording and publishing, all the information in this episode is accurate.)

There are so so many misunderstood Etsy policies, but I've chosen a few to cover in this episode. I could make several episodes that cover misunderstood Etsy policies, but hopefully one is enough to drive home to point: always fact check.

Reading policies anywhere can be dry and boring, I get that. But if you EVER have a question about a policy, it's usually best to go straight to the source for the answer.

Every single week I see posts in Facebook groups including my own, asking questions that fall into any of the following categories:

  • Clearly against Etsy policy but no one seems to know it
  • Not against Etsy policy but people seem to believe it is
  • A simple lack of understanding on a policy that is known to exist because either it's not well written or no one bothered to actually read it

(Tough love: sometimes reading actually is the answer.)

In this episode...

In this episode I will be reviewing the actual rules Etsy has laid out related to these specific misunderstood policies:

  • Conversation policy
  • Linking policy
  • Fees

Listen for all the details on these and to get the real facts once and for all. Next time you see someone ask about any of these in a group, share a link to this episode with them.

Go on and get empowered now! For your reference, you can always find the Etsy seller policies here and more about fees and how they were here.

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Apr 10 2018

17mins

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Rank #18: Creative business highs + lows feat. Sarah K Benning

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What an honor to have the incredible Sarah K Benning as a guest on season 5 of the Merriweather Council Podcast! I have admired her work as an embroidery artist and small business owner for years now and she is so inspiring.

On this episode we are chatting about so many things. I loved hearing her journey from art student to business owner and now, co-author! And you will hear all about it as well.

If you have spent any time on Instagram or in maker communities you are likely familiar with Sarah's hand embroidery work. It is details and intricate and whimsical. Of course, we spoke all about her work, her inspiration, process and struggles not only with her work but with social media and running a small business. We also spoke about her incredibly successful pattern program and why she's decided to end it (for now!) There is so much to learn from in this episode.

Sarah's book has just recently been released and it is the most perfect companion for snuggling up with a cup of coffee on a sunday afternoon this October. What a dreamy, beautiful book it is!

Get your copy here: https://amzn.to/2MOpBwP *affiliate link you are in for a real treat with this.

Be sure to follow Sarah on Instagram: https://www.instagram.com/sarahkbenning/ and visit her website: https://sarahkbenning.com to see more of her work for sale.

Enjoy!

__

► If you enjoyed today's episode, share it with a friend and subscribe in your favorite podcast player. ► Join us inside of our free facebook group for makers in business at: www.CLHL.club

Sep 19 2019

55mins

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Rank #19: BONUS Episode 2: True Life I Got Sued for Infringement on Etsy (a seller's story)

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Getting flagged for infringement is one thing but actually getting sued for it is a whole other ballgame. Unfortunately, Lisa of Lisa's Little Monsters experienced this firsthand and suffered through the troubles associated with having to actually take listings down and cease business, which at the time was indefinitely. I'm glad Lisa was so willing to share her story so that we may all learn a bit more about this process and the consequences of this reality many sellers have faced - even when they weren't doing anything that they felt was wrong or questionable or using licensed characters.

In this episode:
  • Meet Lisa | Lisa's Etsy shop
  • Lisa tells us about her experience
  • We discuss the reality of being sued, like, actually having to pay money to someone!!
  • Lawyers, royalties and movie deals oh my!

May 03 2017

24mins

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Rank #20: Episode 035: Observing Disney for Small Biz Inspiration

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One of my favorite nerd-pastimes is observing big businesses and percolating on how their tactics and strategies can translate to smaller businesses. It's just a thing I do. In this episode I am chatting about some observations I made during two trips to Disney World as an adult that I think all small businesses can learn from.

"I am honestly so distracted thinking about how perfect their brand is right now that I almost feel like I'm not having as much fun as I could be, RN" - a thing I actually said whilst in Disney World.

"Oh my god, how are they creating this incredibly seamless experience?!" - another thing I actually said whilst at Disney World.

In this episode:
  • Disney as a child, Disney as an adult
  • a few key things Disney is doing that we can do, too
  • "Imagineers"
  • How Disney gets our attention and draws us in
  • Disney branding - visual and otherwise. OMG
  • Walt Disney is dead but his vision lives on
  • Price points, holla
  • I could talk about this for months

Sidenote, a book i'm eyeing up: The Hidden Magic of Walt Disney World

May 30 2017

11mins

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