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The Merriweather Council Podcast

Updated 11 days ago

Arts
Business
Visual Arts
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The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.

Read more

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.

iTunes Ratings

182 Ratings
Average Ratings
169
3
3
5
2

Concise and practical!

By EmilySheehan - Apr 02 2020
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Love Danielle’s podcast. Great tips and inspiration for handmade sellers!

ImporTanT

By imporTantartist - Feb 10 2020
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Found you just today, love your message, love your voice, but PLeASe pronounce the word imporTanT correctly! It’s so annoying to hear that word crucified by people who choose to not pronounce it right. That’s all, thank you for listening.

iTunes Ratings

182 Ratings
Average Ratings
169
3
3
5
2

Concise and practical!

By EmilySheehan - Apr 02 2020
Read more
Love Danielle’s podcast. Great tips and inspiration for handmade sellers!

ImporTanT

By imporTantartist - Feb 10 2020
Read more
Found you just today, love your message, love your voice, but PLeASe pronounce the word imporTanT correctly! It’s so annoying to hear that word crucified by people who choose to not pronounce it right. That’s all, thank you for listening.
Cover image of The Merriweather Council Podcast

The Merriweather Council Podcast

Latest release on Jul 07, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 11 days ago

Rank #1: Episode 075: The Great Free Shipping Meltdown of 2018

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The Great Free Shipping Meltdown of 2018 began precisely at the time that Etsy changed their fee structure. It reached a fever point in the fall of 2018 and it has basically been a hot topic for the past 4 months.

In hindsight, it's actually a bit surprising to me that free shipping was not as hot of a topic all along as it recently became.

The topic of free shipping for handmade business owners and Etsy sellers was such a widely spoken about matter in maker circles that I knew it had to be addressed here in season 4 of The Merriweather Council podcast.

In this episode:

. When and WHY free shipping became a huge concern for makers in 2018

. The Etsy algorithm implications of shipping price

. Some perspective

. Etsy's influence and push for free shipping

. My own experience in offering free shipping standard

. The truth about buyer behavior that's important to remember

. My thoughts and feels on free shipping as a handmade business owner

. My thoughts and feels on free shipping as a consumer of big brands and small brands

. Some of the top concerns surrounding free shipping and commentary on them

I hope this episode helps you make a better decision - or re-evaluate a decision - about offering free shipping in your own store. It's important to get a broad look at this before committing to anything long term, in my humble opinion anyway.

How are you feeling about the push for free shipping on Etsy? Are you offering it?

Why or why not? I'd love to know! Let’s discuss it in the Facebook group! http://clhl.club

Full Show Notes >> http://merriweathercouncilblog.com/75

Jan 08 2019

17mins

Play

Rank #2: Episode 046: How to be Proactive Instead of Reactive in Your Business

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If you are nodding along and thinking, "hell yes, I feel that" about being proactive in your business, then you'll definitely want to join us inside of The Council!

The Council is our monthly membership experience for makers in business who are interested in growing sustainably without overwhelm. Already loaded with content to help you get prepped for prosperity, The Council offers ongoing support and education to savvy makers who know that the key to success is managing their time better through realistic and concise lessons, and without crowd-sourcing (which we will be speaking about on the next episode!).

Interested? Click here for all the details on The Council and to join us before the doors close!

Whether you join us inside of The Council or not, I truly hope you'll take this episode to heart!

Enjoy!

You may also like...

Apr 17 2018

11mins

Play

Rank #3: Episode 049: Creative Burnout with Stacie Bloomfield

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Recording season three of the podcast was a huge treat for me. I got to speak to several brilliant and inspiring people. Hopefully you have had a chance to check out the interview I did with Kara of Kara's Vineyard Wedding and the crazy-helpful episode I recorded with Amy Northard.

Today I'm excited to share yet another jam-packed conversation with you! This very special two part episode features Stacie Bloomfield of Gingiber. It's going to resonate with so so many of you, I just know it.

creative burnout and stagnation

Stacie and I set out to chat about creative burnout and stagnation. And we did! We but also got to speaking about so many other important topics that I had to share it all with you.

In part one you will hear us chatting about what gives her inspiration and how she stays fresh with her work. We also spoke about creative burnout, the tool she's found to be a game changer in branching out creatively and developing new work, and how she is using the headspace app.

There is just SO SO much in this episode, I cannot wait for you to hear it. This is a super candid discussion and I'm so glad we were able to chat.

Stacie has so much experience to speak from. I know many of you will relate to much of what she says in this episode and in the second part of the episode as well!.

Be sure you are subscribed to the podcast so you'll know as soon as part two is released!

Enjoy!

Today's episode was sponsored by Wholesale For Creatives!

Apr 26 2018

30mins

Play

Rank #4: Episode 082: Launching a Brand New + Life Inspired Product Line

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It’s always a treat when I get to chat with people who I’ve known for years online but never actually SPOKE to. How crazy does that sound, really?

On today’s episode I am speaking with Amy Richards of Amy Richards Illustration. She is one of my Etsy Training Course students AND she is a Council Member. Most importantly she is a super talented artist with a lot of passion.

Amy’s used her personal experiences to identify a gap in the market and create a product that will speak to others who feel that gap. I think this is something all small business owners should constantly be trying to do - this is where small businesses come from. I hope you feel inspired by her story!

In this episode:

Meet Amy

Amy’s new product line inspired by her journey through sobriety

How Amy planned and produced this line

What Amy is doing to prep for launching this new line

Amy shares a little bit about being a Council Member

More!

Thanks so much for listening, and be sure to check Amy’s shop >> https://www.amyrichardsillustration.com and follow her on Instagram >> https://www.instagram.com/thesoberintrovert/

For the full show notes please visit: http://merriweathercouncilblog.com/82

Jan 31 2019

26mins

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Rank #5: The first three steps to Etsy success (in no particular order)

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If you Google “Etsy success" a bunch of articles about tips, hacks and tricks will likely show up. Some of that is probably helpful (particularly if its from merriweathercouncilblog.com wink) but these things actually are only useful or relevant AFTER the FIRST, TRUE and surprising keys to Etsy success.

It's true that being successful on Etsy DOES include strategy in listings, photos, etc. (We can teach you all of it in our Etsy Training Course merrietsytraining.com ) But that stuff won't get you very far if you haven't gotten on board with these first essential 3 keys to Etsy success.

I'm going to reveal them to you in today's episode in depth but here they are: . Resiliency . Believing in the unique power of Etsy . Not falling for silly Etsy rumors.

Yup. Those are them.

Surprising right? I know! It does seem like that. I didn't mention SEO or having pretty photos or a certain number of listings. Because none of that matters if you are slowed down and not even present on Etsy. So many peoples tart shops that don't get very far. Sometimes it is because the shop owner heard a rumor that scared them off thinking it was true. Or the seller didn't really really see the value in Etsy as a platform, so they didn't exert enough energy there. Sometimes people don't get very far on Etsy because a change to the platform felt like a bigger deal than it actually was.

All the tips, the best strategy in the world won't matter if you hear some crazy Etsy rumor, believe it's true and get discouraged. You have to be present and optimistic in order for those tips and strategies to work.

► We here at MWC do not want you to miss out on the opportunity of Etsy or being successful there because of rumors, platform changes, or lack of resiliency!! Listen to this episode with an open mind and it'll all make sense. Click over here to watch our Etsy Myth Busting video! >> etsywithmerri.com

Enjoy!

► If you enjoyed today's episode, share it with a friend and subscribe in your favorite podcast player

Sep 26 2019

15mins

Play

Rank #6: Episode 050: Finding Your Voice with Stacie Bloomfield

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In part two of my candid chat with Stacie Bloomfield of Gingiber, we are speaking about finding your own voice and developing it over time in your work. Stacie has so much experience trying new things which gives her a lot of insight to speak with. I'm excited for you to hear this episode on the podcast today.

If you missed the first part of our convo catch up on it here.

Finding your voice as a creative

If you have maker friends who are just starting out or who are struggling with their unique style and voice, please share this episode with them!

In this episode Stacie and I speak about finding your voice as a creative person. We also chat about her struggles with moving into a new product line, creating a brand and sticking it out through the hard times. Of course we also spoke about the struggle of comparison as well! This episode is not to be missed.

Huge thank you to Stacie for sharing so openly! It's wonderful to hear real life stories from a veteran business owner and creative!

If you aren’t already, be sure to follow Stacie on Instagram where she shares about her business ups and downs and see her beautiful new work! You can also find Stacie on Facebook! Go say hi!

Today's episode was sponsored by Wholesale For Creatives!

May 01 2018

27mins

Play

Rank #7: Episode 002: Rethinking Blogging for Product Sellers

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Can I get an AMEN?

Product sellers live in a service business advice world. And some of that information applies to us out of the box, other times it needs modification and rethinking in order to really make any sense for us! One of these topics that gets covered A TON, but with advice that primarily works for people like coaches or consultants, is blogging.

Blogging can work for product based businesses, too! And in this episode I explain how. The Merriweather Council Podcast is all about presenting you with REALISTIC advice and insights. It is NOT realistic for a handmade shop owner to blog every week about their product. I know this because it's what I experienced and what I see many of my friends and students in that space experience as well. There are many reasons this approach to blogging doesn't work as well for product sellers, and if you are one, I'm sure you have a few of your own reasons!

In this episode I chat about:
  • Why blogging works
  • ... but why it doesn't have to be an every week thing in order to work for you.
  • How to reap the benefits of blogging without being a "blogger."
  • A simple way to create blog content for your handmade business.
  • An example of a blog post you could write that has the potential to go viral and reach hundreds of new, interested prospects

BLOG TOPIC IDEAS

Here is an example of a blog post I wrote that targeted my ideal customer for my hoop art that reflects the ideas outlined in this episode. This post still brings traffic to my blog and shop even though it is a few years old!

Jul 30 2016

6mins

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Rank #8: Episode 065: Building and Evolving a Handmade Brand with a Strong Mission Statement with Lindsay of The Joyful Jewelry Box

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It's definitely no secret that I love branding and marketing chat. You've probably caught on to that by now!

Today's episode features a discussion I had with one of my Council Members who has spent the past several years growing and evolving a deeply personal, meaningful brand. I have been so inspired by her work and mission for most of that time!

Lindsay Joy Taylor is the creator of Joyful Jewelry Box - her brand and business that sells jewelry but that also does so much more! Her story is so much a part of what she does that it's only fair you hear it from her directly. That is part of what's in store for you to hear about on this episode!

On this episode:

. The history of how Lindsay's creative business evolved

. How Lindsay connects with her audience and engages them without being exploitative

. Lindsay and The Taylor Swift Metric.

. Why I think Lindsay is such a strong example of someone who lives out Simon Sinek's signature business quote: "people don't buy what you do they buy why you do it."

. Book rec: Confessions of a Funeral Director

. So much more!

I truly hope you will pop over to Lindsay's Instagram feed >> http://www.instagram.com/thejoyfuljewelrybox

and visit her online >> www.thejoyfuljewelrybox.com

Not only is she an excellent example to small business owners but she is doing incredible work in her messaging.

Thank you, Lindsay for sharing your heart with us today!

Enjoy!

Today's episode is sponsored by Amazon Handmade where you can get your product in front of 250 million customers worldwide. Amazon Handmade has the best of both worlds: the convenience of shopping on Amazon while supporting small, local businesses. Click for more details on how to get started with zero upfront costs and no monthly fee. >> https://services.amazon.com/handmade/handmade.html?ld=POUSHNDDMWC

I would love to help you better develop your brand and share your unique message more effectively. The best way for us to work together on that is inside of The Council! I would love to have you join us! >> http://merri.party/councilmember

Full Show Notes >> http://merriweathercouncilblog.com/65

Dec 04 2018

44mins

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Rank #9: Episode 057: Viral Instagram Content with @hopebroidery

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Viral Instagram Content with @hopebroidery

Oh, Instagram! What a tangled web you have got us all wrapped up in!

You have heard me chat about Instagram on Merriweather Council podcast before, and today’s episode is just another stab at trying to make sense of ye olde Instagram!

On today’s episode I’m chatting with Hope Brasfield of @hopebroidery about her experience going viral, creating content, using Instagram stories, social strategy and more!

Hope was using Instagram in its purest form when her account went viral and she gained 10k+ followers overnight (literally.) As an IG purist, Hope was using her account to simply share about her embroidery hobby. But fast forward to now and she’s making solid money leveraging the power of her Instagram account.

I know you will love this episode as both Hope and I share personal experiences with Instagram including being frustrated by it! Even she, with 170k+ followers, has moment of frustration with the platform. Very refreshing to hear actually! Tune in to hear more and be sure to Check out Hope’s feed here!

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May 24 2018

40mins

Play

Rank #10: Episode 060: How to Achieve the Ideal December in your Handmade Business

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AHH it's my favorite time of year! The time of year when we get to start strategizing for the holiday season!

In this episode, we are going to chat about your ideal December as a handmade business owner: what does that look and how do you get there?

As you know, December is full of gift-giving holidays. December can be a hugely profitable time for product sellers, and it can be hugely profitable for you as well, if you know how to prepare for it and how to take advantage of it.

Basically, in December, your ideal situation is that you're making several sales a day, you're hitting your goals, you are making the sales you want to make, you are working out orders with customers quickly, closing deals quickly, and once you get those orders you're able to turn them around fast and with ease. You have your workspace very nicely organized, things are streamlined in your process online and offline. You have your social media accounts are working for you, they have content going out daily. You are still able to interact with people as you see fit. You are able to send emails to your customers through your email list without a lot of struggle.

Everything is working rather nicely. Things are streamlined, things are going off without a hitch. Customers are communicating important details about their orders with you without you having to follow-up with them a hundred times. Things are just looking really, really good. Things are feeling really good. Your process is down. Your space is as organized as it could possibly be. Your turnaround times are solid. You're getting orders out in time. Things are arriving as they should be, on schedule.

I believe that that is what your ideal situation looks like as a maker in business in December.

You're making the sales you want to make, you're hitting your sales goals, and you're able to produce those orders and work through that order queue without a lot of struggle. In addition to that, your outbound marketing is trucking along. You know what you're saying. You have all of your accounts pushing out content that is relevant and seasonal, daily, without a lot of struggle day to day, right?

I believe that that is what your ideal situation looks like. That, for me, is what mine would look like, rather than being frazzled and stressed out and at the last minute having to call people in to help me. Unplanned this, unplanned that, missing important dates to send emails to my list, forgetting to update something or whatever. Things happen. My ideal situation looks like those things that happen, happening a lot less. All the things I have control over, I have actual control over. Saying that you have control over something and then actually controlling it are two different things.

That ideal December is what I want for you, is what I want for me, is what I want for you, is what I want for all of us this year, 2018, holiday 2018, whether it's your first holiday season, your third, fourth, fifth holiday season. Whatever the case may be, I want it to be hassle-free, stress-free as much as possible for you as a business owner, but also want you to be able to enjoy your own friends and family, your own life, and the things you personally love about the month of December.

For me, I love to go home to New York and be with my family, visit the Christmas tree in Rockafeller Center and see friends I otherwise don't see very often. Those are things I love to do. In my ideal December, because I have gotten my business situation to such a place that it is ideal, like I described, I am more able to find the time and not only find the time to do those things I love to do in my personal life, but actually enjoy them, to have the presence of mind to be in the moment, doing the things I love, without worrying so much about what's happening with my orders or whatever in my business,  because I've planned for this and I can do both. I can have my ideal business December and my ideal personal December if I plan for it, which is exactly what I want to help you do.

If you are reading this post today you are very likely has a handmade business owner, and likely want that ideal December I described, both personally and professionally. I am going to help you get there.

I talk about this every year: If you can use June, July, August, and September to your advantage, to prep for October, November, December, you can have the ideal personal and professional December, okay?

It's so, so important that you hear this message now, in June. Black Friday is the day that your average American person begins thinking about buying gifts for holiday for their friends and family. Of course, there are some very well-prepared people who start thinking about this much earlier, but for most people, the impetus to begin holiday preparation and shopping for the vast majority of people on their list is at least Black Friday. That's the soonest, okay?

Then, of course, because Thanksgiving is the most traveled for holiday in America, because it's non-religious, it's just an American holiday, ALL americans could be celebrating it. Lots of people travel for it. A lot of people are still out and about traveling and celebrating with their family and friends for Thanksgiving that following Saturday. That whole weekend, while it is traditionally a very high-volume shopping weekend, people might still be traveling, and they're not at their home computer or in their office. They're not in their regular schedule, so they might not be doing their online shopping quite as heavily until that Monday or Tuesday, which is why we have that little thing called Cyber Monday. Of course, people shop from their phones. It doesn't matter where they are geographically, but I'm just saying this is the stuff you want to consider. The average person's not really thinking about it till at least Black Friday. Then they might not even really be thinking about it till the following Monday or Tuesday or even later.

Your very important holiday timeline:

Let's put it this way: the average American buyer does not truly get into purchasing gifts for the vast majority of people on their list until at least Black Friday. This year it is November 23rd.

Add to that then, the average shop owner is probably going to turn off their ordering potential somewhere between the 10th and the 14th of December. You need a couple days, at least, right, to make stuff. Then you have to leave a few days to actually have it going through the mail and arriving probably before the holiday, right? Let's say you want to have all your orders in the mail by the 19th of December. That gives them four-ish, five-ish days to arrive to domestic locations. Let's say, okay, the 18th is the last day we're shipping.

You need four days or five days to actually turn around the orders you received, which puts your processing time, brings us up to the 11th or the 12th of December, depending on if you include weekends in your processing time. I'm sure at that point of time of the year you do. Let's say the 12th is the last day that you'll take orders so that you can turn them around and put them in the mail by the 18th so that they can probably get there to their domestic locations by Christmas. That means you've got 12 days in December and 7 days in November. That's a total of 19 days, total 19 actual days, not business days, actual days. 19 days between when the average American buyer begins thinking about purchasing for Christmas and when you, as a hand-made business owner, likely need to turn off ordering in your shop, in your online shop, in order to turn those orders around, to process them, and then put them in the mail and let the UPS do there job. 19 days. You know how quickly those 19 days are going to go when you're in them? So quickly.

Once those 19 days roll around, you want to be on auto-pilot. Make, ship, make, ship. Those are the only things you should be doing in real-time at that particular juncture of the year. Everything else can be done ahead of time. The only things you should be doing during those 19 days are filling orders and putting them in the mail. That is it. If you're drafting emails on December 9th, you're doing it wrong, okay?

I'm going to help you figure out exactly what to do, when exactly to do it, and get it done ahead of time so that you can be professionally and personally joyful in December, and I am so excited to do that.

That is all going to happen through my unSLUMP guide, my seven-step process for getting you to the holidays through the summer.

The benefits of utilizing the unSLUMP:

  1. Get fully prepped for your best and most profitable holiday season yet. No stone unturned, learn from my wins and losses over the past 7 years.

2. Have positive focus in the summer, because it can be really, really stressful. There can be a lot of negative feelings and emotions for sellers in the summertime, because things do tend to slow down a lot. I know, intimately, how difficult it is, and how stressful it is to feel like your business is just shriveling up in the summertime.

On the flip side, I also know how daunting it is when things do stat to pick up again, and you're not prepared for it. I know how annoying it is to be like, "I had so much time three months ago that I could have used better to prepare for this now, so that I could do more now, when it matters, when there is a profitable opportunity." I know how bad that feels, to be sitting in a space where there are opportunities that you can't take advantage of because you just don't have the capacity, because you didn't prepare for it.

Eventually I figured it out.

I know how awesome it is to have a holiday season that is as stress-free as possible, but also highly, highly profitable, because you were prepared. From all ends of the spectrum, I get this, and I want to help you have that ideal December that we spoke about. That's going to happen. The way that I'm going to help you accomplish it is through my unSLUMP guide, which is going to help you prep and prepare for your most profitable holiday season that's possible for you. It's going to help you avoid a lot of those downfalls that come up for sellers in the summer.

If you really want to be honest about this, the cost of putting off your holiday preparation till September or October, is that you'll miss out on a lot of opportunities that come up in the summer relevant to Christmas, and you put yourself at risk as a business owner for doom and gloom in the summer. That is probably the most costly thing that could happen to us as a business owner. You are the sole proprietor, mostly likely, of your business, and your business relies on you. If you are not in a positive state, then neither can your business be. With the unSLUMP, we're going to have positive focus through the summer and we're going to get to the holiday season as prepared as possible. It's going to be magical and amazing, I really hope you'll gift yourself that opportunity.

I have so many students who love this program. I honestly feel like it's some of my best work, so I'm so excited to share it with you. The updated 2018 version of the unSLUMP is available now for you to download, print out and get working on.

You're going to use this work and guidebook to get through the summer, to and through the holidays with ease and less tension and organization. We're just going to work through the seven steps of my process, which include promotion, merchandising, logistics, updates and upgrades and many other things. Of course, unSLUMP is an acronym. Get all the details on the full program here.

This, I promise you, is going to make a huge difference to your holiday season if you can start ahead of time.

If you start now, you cannot go wrong. I'm so excited to help you get there, and I'm so excited to see what happens this year, holiday 2018. I feel it's going to be a good one. It's going to be a profitable one for all of us. Let's get started!

You might also like:

The 2018 unSLUMP completely guide + program

Episode 29: Summer is your most valuable season

Summer unSLUMP

Jun 05 2018

22mins

Play

Rank #11: Episode 079: Everything I Need to Know About Business I Learned from Gilmore Girls

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Any other die hard Gilmore Girl fans out there?! If so, you’re going to love this episode. If not … well, it’s only a matter of time! Today’s episode, and the lesson within it, is drawn from an example in the quirky and fantastic world of the Gilmore Girls, but even if you’ve never seen the show, you’ll understand!

I love looking for, or simply discovering, little business lessons in pop culture. Gilmore Girls is riddled with them! This is probably in large part due to the fact that nearly every single one of the main characters is a small business owner and the entire premise of the show is set against a backdrop of small, local business. It’s such a great show for many reasons, this is just one of them.

One lesson I’ve seen played out on the show is that of attracting ideal customers - the kind of people who are raving fans for life. The kind of customer we want to cultivate as often as possible in our businesses.

In this episode:

Why Gilmore Girls is the greatest show of all time

The characters we want to learn from

An important lesson in target market, customer loyalty and standing out with your product

Why having one thing you perfect is better than having loads of flashy ideas

A question to ask yourself

If you have Netflix, you can watch Gilmore Girls! I suggest you do. Like, today. Start now.

Full show notes:

http://merriweathercouncilblog.com/79

Jan 22 2019

11mins

Play

Rank #12: Episode 043: How Kara Lamerato is Using Podcasting in Her Marketing Strategy

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Using podcasting in your marketing strategy

As a podcaster myself, I am of course always interested in chatting with OTHER podcasters. Podcasting is such an interesting and dynamic way to share information and content. I know most of you reading this are probably thinking, "yeah, sure, not for me though."

But this episode hopefully will prove you wrong and get you inspired to at least thinking outside the box.

I had an amazing discussion with fellow handmade business owner, Kara Lamerato or Kara's Vinyard Wedding, all about podcasting as a way of marketing her product based, handmade business.. YES, you heard it right, podcasting.

Several years ago I met Kara through my good friend, Jen. Kara is a huge inspiration to me and I think she will be to you as well. Not only does Kara run a profitable product based business (handmade, of course) she ALSO created a podcast to support and advertise her business. That inspires the crap out of me. It's not every day you hear of product sellers creating podcasts to support their marketing efforts. Product sellers tend to gravitate to tools like Instagram, Facebook, etc. And I'm always encouraging people to think beyond that, but even I would not have thought that a podcast would be a great tool for a product seller. Kara has proved that it is!

In this episode:

In this episode you will hear Kara and I discuss why she decided to start a podcast, how podcasts can help makers and what her podcast has done for her and her business. We also spoke about Kara's love for Pinterest, the idea of casting a net and the numbers behind podcasting. Kara also shared some information on starting a podcast and how she did it for herself. Be sure to listen for Kara's tips for podcasting and the questions she thinks you should ask yourself before starting a podcast if you are now considering it!

Ask yourself these questions:

Kara and I wanted to make sure you DON'T SKIP these very important questions to ask yourself, so I'm repeating them here as well:

  • Who is your target market? Who is actually purchasing your products? How old are they? Where do they live? What other things do they enjoy doing, where else do they shop, what else is going on in their lives? Unless you have this dialed in, don’t bother. (CREATE AN AVATAR)
  • Most importantly - What else is going on in their lives? Are they dating? Getting married? Having children? Do they love to cook, travel, hike, camp? Working in the corporate world? Stay at home moms? Handmade business owners?
  • FIND YOUR NICHE - Put yourself in their shoes so much so that you know what they would want to listen to or learn more about in their free time - that’s your podcast idea. If you can’t get this narrowed down to a very specific niche, you’re going to have trouble creating content that truly speaks to your audience. NICHE & AVATAR ARE NECESSITIES!
  • Do YOU personally have the time to dedicate to content creation and production? Growing and nurturing an audience can only happen with consistency, so it’s very important that you are honest with yourself about this. Podcasts can be weekly, bi-weekly, even monthly, but you need to honor the schedule that you promise to your audience.
  • Are you willing to pivot? In my experience, podcasting has been about trial and error since day one, and the flexibility and willingness to scrap an idea and start over has been key to long-term success.

Can't wait to hear your thoughts on this one! Enjoy!

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Apr 05 2018

34mins

Play

Rank #13: Episode 073: How I’m Setting my Intentions for 2019 + Why I Don’t do Resolutions

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Happy New Year!!

I've got some mixed emotions about New Year's Day usually - on one hand, it feels like a great, fresh start and on the other, it feels a little sad to see another year end.

Whether your year was good or bad, or likely mixed, I hope you are feeling optimistic today about this fresh start, regardless of any melancholy that might exist surrounding saying goodbye to 2018.

Since you only get one relevant chance per year to discuss New Year stuff, that's what I'm doing in today's episode!

On this episode:

. The word I used to align my actions to in 2018

. Why I don't really do resolutions

. My substitute for resolutions

. My request to you for referrals!

. What I'd like to maintain in 2019

. An idea that you can apply in your life if you're not a resolutions person

I'm wishing all of you an amazing year ahead - full of profit, prosperity and personal growth in all forms. I know we all have different goals, and I encourage you to set a few intentional goals and use the first few days of this year to set yourself up for success in 2019!

I would love to hear from you in the Facebook group about what you're planning and setting your intentions around for 2019! >> http://clhl.club

If you're looking to start the new year with more support + strategy and LESS overwhelm, you'll want to check out The Council, our monthly membership experience for makers in business! We can't wait to meet you! >> http://merri.party/councilmember

Full Show Notes >> http://merriweathercouncilblog.com/73

Jan 01 2019

8mins

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Rank #14: The key to combating underpricing on Etsy or anywhere else

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Ever been scrolling Etsy or Instagram and felt annoyed by the other makers in your niche who are severely underpricing their items and wonder how you could ever stand a chance when people are so willing to sell so low?

It is very likely that you have.

I hear it so often, from so many people that they simply 'can't compete' and feel discouraged about it.

You likely know enough to spot a ridiculously low price in another shop, so even if you aren't completely positive of someone else's costs, or even of your OWN prices, you know enough to know when there is just no possible way that a price THAT low is worth the work.

SO what to do about it? That's exactly what I'm talking about in today's episode.

I think the answer might surprise you!

In this episode: . What to do about underpricing in your niche . Some wisdom from my business fairy godmother, Marie Forleo . What underpricing actually indicates and what it DOES NOT indicate . The surprisingly simple solution to underpricing . The perils of underpricing. price matching too low . Pricing is more than math: what to consider so that you CAN price at the rate your formula tells you to.

If you are struggling with pricing your work, or want more clarity and confidence surrounding raising your prices so that you are actually profitable, be sure to check out The Pricing Workshop [ thepricingworkshop.com ] this is a course specifically for makers in business that Janet from Paper and Spark and I collaborated on and it covers everything from the science of pricing to the art of pricing. Listen to this episode to find out more about the elements you need to consider when pricing your work so that you can charge appropriately and escape the race to the bottom you see happening around you.

Enjoy!

► It is likely that if you’re listening to this episode, you’ve seen or heard between 1 and 40 Etsy rumors this week. WHOA. A lot of the more pervasive rumors that spread in the community can seem factual if you don’t know any better (they don’t have red flags all over them.) We here at MWC do not want you to miss out on the opportunity of Etsy or being successful there because of rumors, platform changes, or lack of resiliency!! Listen to this episode with an open mind and it'll all make sense. Click over here to watch our Etsy Myth Busting video! >> etsywithmerri.com __

► If you enjoyed today's episode, share it with a friend and subscribe in your favorite podcast player.

Oct 24 2019

11mins

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Rank #15: Episode 078: An Intro to Trade Shows with Katie Hunt

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It was such a pleasure to have the opportunity to chat with Katie Hunt of Trade Show Bootcamp and The Proof to Product Podcast! I actually got to chat with her twice because technology ruined our first recording. YAY! But the good news for you is that the second version was actually even better.

In any event, Katie shared some incredibly awesome tips and tidbits related to trade shows! I’ve gotten the feeling in the past few years that many makers are intimidated by trade shows, I think time of that is related to simply not knowing a lot about them, so hopefully this episode provides some clarity.

One thing Katie and I agreed on is that it might NOT be a good fit for you to do trade shows and that’s okay - we both want you to know whether it might or might not be well before you venture too far into that journey though, so if you’ve been considering it, definitely check this one out!

In this episode:

Meet Katie

Learn about Trade Show Bootcamp and Paper Camp

Get the basic overview of trade show selling

Who should/ shouldn’t participate in trade shows

What to expect with trade shows

More!

Be sure to follow up with Katie!

on IG: http://instagram.com/tradeshowcamp

and online: http://tradeshowcamp.com

Proof to Product Podcast: http://tradeshowcamp.com/prooftoproduct/

Enjoy!

Full show notes: http://merriweathercouncilblog.com/78

Jan 17 2019

36mins

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Rank #16: Episode 061: Pricing Lessons From Grey's Anatomy

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from pop culture to business

Any other pop culture junkies out there? I know I'm not the only one still tuning into Grey's after all these years.

Unless you were born in the past 6 months - in which case, WOW, congrats on getting that reading thing down so quickly! - you have likely heard of and seen some of Grey's Anatomy. This show is a wild success and has been for many years now. It's a success because it taps into current events and humanity that we all experience. The fact that everyone who acts on this show is super good looking also doesn't hurt.

pricing lessons from grey's anatomy

In this episode I am recounting 2 episodes of Grey's Anatomy you should watch even if you aren't a fan of the show. Of course, I'm also explaining why! Without giving too much away, let's just say we can all learn a little something from Meredith Grey's promotion to Chief of General Surgery in season 12. I believe Shonda was taking a stab at the pay gap women have in the workforce. But, I found something else hiding in this episode that we as makers can learn from as well.

Meredith Grey is a highly sought after, well known and talented surgeon. She has experience and skills. She has worked through many difficult and rare surgeries. She is a valuable member of the team and she knows that. In this episode of the podcast I am relating an experience Meredith has on the show to you and your situation as a product seller. Listen to this episode to learn the Meredith Grey lesson.

You can find the episode I mentioned in the podcast on Netflix and Hulu. If you become addicted to Grey's you can be like me and pay Hulul for easy and quick access to new episodes.

PLEASE NOTE: THIS POST CONTAINS AFFILIATE LINKS. you might also like...

Jun 07 2018

10mins

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Rank #17: Bonus Episode: Making Sense of Legal Mumbo Jumbo and Copyright for Makers

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"Holy heck. WUT?"

That's how I feel about legal and copyright stuff. I bet you do, too. It is mad confusing, right? So much to think about, so many questions... Well, I invited my friend Autumn Witt Boyd who is a lawyer to chat with me about some of this today on the podcast!

Listen in as I ask her the most pressing and confusing questions that you and I both have. In fact, you TOLD me that you wanted answers to these questions! So tune in now and hear what she had to say on these subjects!

Get to know Autumn

Autumn Witt Boyd is a lawyer who works with creative entrepreneurs with big dreams. She helps creatives navigate growing their business from being a one-woman-show selling products or services to bigger collaborations and deals. Because the most valuable asset in their business is their copyrights and trademarks, she helps them protect their rights, so they have peace of mind and feel confident as they're building their empire.

Autumn's Legal Road Map podcast launches 11.14!! This is 12 episodes of information every creative entrepreneur needs to know to set their business up the right way and deal with common problems. Get more info here.

Autumn also hosts weekly facebook live videos answering various legal questions so be sure to tune in!

Thanks for listening to this special bonus episode! Can't wait to bring you even more good stuff for season 2. In the interim, be sure to catch up on all of season 1!

Nov 08 2016

31mins

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Rank #18: The Virtues of Newness

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This episode is a note to new sellers - those of you who are just getting started, those of you who haven’t found your footing in the big picture yet.

In episode 99, I spoke about what makers who get to a steady spot are most at risk for. That episode is worth a listen no matter what stage you are at. So is this one.

But this one is specifically for those of you who are just getting started.

Spoiler alert: you have so many opportunities right now!! Let’s discuss the many virtues of being a “newbie” - and how you can enjoy and embrace this time better!

Thanks so much for listening today!

Enjoy!

-

► If you enjoyed today's episode, share it with a friend and subscribe in your favorite podcast player.

merripodcast.com

Nov 21 2019

9mins

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Rank #19: Episode 055: Creating Effective Product Listing Pages

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effective product listing pages

In my time working with handmade business owners and Etsy sellers, I've done hundreds of personalized website and shop critiques. I've noticed something really important that I'm going to share with you today.

As sellers we need to understand that each page of our site is a separate, individually indexed page on the internet. Today's episode is about just that. You'll learn what this means for you as a seller on a marketplace site or your own domain.

By default you have more than three pages in your shop or on your site so you need to give this episode some good attention. I'm going over exactly how the listings in your shop are likely to be interacted with by shoppers.

These individual pages need to be given the same treatment you are likely giving your home page. We know that our home page needs to look amazing, organized, and pretty. It also needs to have clear navigation that highlights what is important to us as vendors and to our customers. We need to apply the same mindset and approach to all of our listings pages as well. I'll explain exactly why in this episode.

Tune in to find out what I'm talking about!

Today's episode was sponsored by Wholesale For Creatives!

May 17 2018

9mins

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Rank #20: Episode 051: What You're Overlooking When Setting Money Goals

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setting money goals

When it comes to setting and reaching goals, there is no shortage of tips and best practices. From planning to setting to accomplishing, there are some significant general "steps" to take. But sometimes there is information missing; key insights that could inform what goal you set to begin with. It should come as no surprise that setting the wrong goal to begin with will result in feeling like a failure when it is not accomplished. In order to set yourself up for success in achieving your goals, it's important to set the right goal to begin with. That's what today's episode is about.

In this episode, I am speaking as an observer and as a participant in goal setting. I'm sharing what I know from my own goal-setting experiences and what I've learned from working with others to reach their own goals. You'll hear me talk about what I've learned from the responses I got to a simple question I asked in an email. I'll also talk about a few of the things I believe makers especially overlook when setting goals. It's easy to get swept up in marketing, promotions and, campaigns. But sometimes all the fanfare in the world won't amount to anything unless other things are in place. Sometimes it's not our marketing that's bad; it's what we are marketing to begin with that needs work and no I don't mean the quality of your product. All of this and more in this episode! Enjoy!

Today's episode was sponsored by Wholesale For Creatives!

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May 03 2018

11mins

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