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The Merriweather Council Podcast

The Merriweather Council podcast, hosted by Danielle Spurge, is all about celebrating the reality of gainful self employment through craft. This is a podcast for art and design entrepreneurs - makers, etsy sellers and shopify users! Featuring tips, insights, advice and tough love for handmade business owners in concise format. Focused on sharing realistic ideas and personal experiences with the nuances of handmade business in mind. If you are working to turn your crafty tendencies into profits, tune in every Tuesday and Thursday.

Weekly hand curated podcast episodes for learning

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The Great Free Shipping Meltdown of 2018

The Great Free Shipping Meltdown of 2018 began precisely at the time that Etsy changed their fee structure. It reached a fever point in the fall of 2018 and it has basically been a hot topic for the past 4 months. In hindsight, it's actually a bit surprising to me that free shipping was not as hot of a topic all along as it recently became. The topic of free shipping for handmade business owners and Etsy sellers was such a widely spoken about matter in maker circles that I knew it had to be addressed here in season 4 of The Merriweather Council podcast. Full Show Notes >> http://merriweathercouncilblog.com/75 For more free handmade business advice, visit merriweathercouncilblog.com/podcast Disclaimer: *This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

17mins

8 Jan 2019

Rank #1

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How to be Proactive Instead of Reactive in Your Business

If you are nodding along and thinking, "hell yes, I feel that" about being proactive in your business, then you'll definitely want to join us inside of The Council! Interested? Get the details here For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/46 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

11mins

17 Apr 2018

Rank #2

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Creative Burnout with Stacie Bloomfield

Recording season three of the podcast was a huge treat for me. I got to speak to several brilliant and inspiring people. Hopefully you have had a chance to check out the interview I did with Kara of Kara's Vineyard Wedding and the crazy-helpful episode I recorded with Amy Northard. Today I'm excited to share yet another jam-packed conversation with you! This very special two part episode features Stacie Bloomfield of Gingiber. It's going to resonate with so so many of you, I just know it. For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/49 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

30mins

26 Apr 2018

Rank #3

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Launching a Brand New + Life Inspired Product Line

It’s always a treat when I get to chat with people who I’ve known for years online but never actually SPOKE to. How crazy does that sound, really? On today’s episode I am speaking with Amy Richards of Amy Richards Illustration. She is one of my Etsy Training Course students AND she is a Council Member. Most importantly she is a super talented artist with a lot of passion. Amy’s used her personal experiences to identify a gap in the market and create a product that will speak to others who feel that gap. I think this is something all small business owners should constantly be trying to do - this is where small businesses come from. I hope you feel inspired by her story! For the full show notes please visit: http://merriweathercouncilblog.com/82 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

26mins

31 Jan 2019

Rank #4

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The first three steps to Etsy success (in no particular order)

If you Google “Etsy success" a bunch of articles about tips, hacks and tricks will likely show up. Some of that is probably helpful (particularly if its from merriweathercouncilblog.com wink) but these things actually are only useful or relevant AFTER the FIRST, TRUE and surprising keys to Etsy success. It's true that being successful on Etsy DOES include strategy in listings, photos, etc. (We can teach you all of it in our Etsy Training Course merritrainingcourse.com ) But that stuff won't get you very far if you haven't gotten on board with thed first essential 3 keys to Etsy success. For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/90 For more free handmade business advice, visit merriweathercouncilblog.com/podcast Disclaimer: *This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

15mins

26 Sep 2019

Rank #5

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Finding Your Voice with Stacie Bloomfield

In part two of my candid chat with Stacie Bloomfield of Gingiber, we are speaking about finding your own voice and developing it over time in your work. Stacie has so much experience trying new things which gives her a lot of insight to speak with. I'm excited for you to hear this episode on the podcast today. If you missed the first part of our convo catch up on it here. For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/50 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

27mins

1 May 2018

Rank #6

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Rethinking Blogging for Product Sellers

In this episode I chat about: Why blogging works ... but why it doesn't have to be an every week thing in order to work for you. How to reap the benefits of blogging without being a "blogger." A simple way to create blog content for your handmade business. An example of a blog post you could write that has the potential to go viral and reach hundreds of new, interested prospects Here is an example of a blog post I wrote that targeted my ideal customer for my hoop art that reflects the ideas outlined in this episode. This post still brings traffic to my blog and shop even though it is a few years old! For full episode show notes please visit merriweathercouncilblog.com/2 For more free handmade business advice, visit merriweathercouncilblog.com/podcast To learn about our handmade business community visit the jointhecouncilnow.com

6mins

30 Jul 2016

Rank #7

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Building and Evolving a Handmade Brand with a Strong Mission Statement with Lindsay of The Joyful Jewelry Box

It's definitely no secret that I love branding and marketing chat. You've probably caught on to that by now! Today's episode features a discussion I had with one of my Council Members who has spent the past several years growing and evolving a deeply personal, meaningful brand. I have been so inspired by her work and mission for most of that time! Lindsay Joy Taylor is the creator of Joyful Jewelry Box - her brand and business that sells jewelry but that also does so much more! Her story is so much a part of what she does that it's only fair you hear it from her directly. That is part of what's in store for you to hear about on this episode! For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/65 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

44mins

4 Dec 2018

Rank #8

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Viral Instagram Content with @hopebroidery

Viral Instagram Content with @hopebroidery Oh, Instagram! What a tangled web you have got us all wrapped up in! You have heard me chat about Instagram on Merriweather Council podcast before, and today’s episode is just another stab at trying to make sense of ye olde Instagram! On today’s episode I’m chatting with Hope Brasfield of @hopebroidery about her experience going viral, creating content, using Instagram stories, social strategy and more! For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/57 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

40mins

24 May 2018

Rank #9

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How to Achieve the Ideal December in your Handmade Business

AHH it's my favorite time of year! The time of year when we get to start strategizing for the holiday season! In this episode, we are going to chat about your ideal December as a handmade business owner: what does that look and how do you get there? As you know, December is full of gift-giving holidays. December can be a hugely profitable time for product sellers, and it can be hugely profitable for you as well, if you know how to prepare for it and how to take advantage of it. For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/60 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

22mins

5 Jun 2018

Rank #10

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Everything I Need to Know About Business I Learned from Gilmore Girls

Any other die hard Gilmore Girl fans out there?! If so, you’re going to love this episode. If not … well, it’s only a matter of time! Today’s episode, and the lesson within it, is drawn from an example in the quirky and fantastic world of the Gilmore Girls, but even if you’ve never seen the show, you’ll understand! I love looking for, or simply discovering, little business lessons in pop culture. Gilmore Girls is riddled with them! This is probably in large part due to the fact that nearly every single one of the main characters is a small business owner and the entire premise of the show is set against a backdrop of small, local business. It’s such a great show for many reasons, this is just one of them. One lesson I’ve seen played out on the show is that of attracting ideal customers - the kind of people who are raving fans for life. The kind of customer we want to cultivate as often as possible in our businesses. Full show notes: http://merriweathercouncilblog.com/79 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

11mins

22 Jan 2019

Rank #11

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How I’m Setting my Intentions for 2019 + Why I Don’t do Resolutions

Happy New Year!! I've got some mixed emotions about New Year's Day usually - on one hand, it feels like a great, fresh start and on the other, it feels a little sad to see another year end. Whether your year was good or bad, or likely mixed, I hope you are feeling optimistic today about this fresh start, regardless of any melancholy that might exist surrounding saying goodbye to 2018. Since you only get one relevant chance per year to discuss New Year stuff, that's what I'm doing in today's episode! For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/73 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

8mins

1 Jan 2019

Rank #12

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How Kara Lamerato is Using Podcasting in Her Marketing Strategy

In this episode you will hear Kara and I discuss why she decided to start a podcast, how podcasts can help makers and what her podcast has done for her and her business. We also spoke about Kara's love for Pinterest, the idea of casting a net and the numbers behind podcasting. Kara also shared some information on starting a podcast and how she did it for herself. Be sure to listen for Kara's tips for podcasting and the questions she thinks you should ask yourself before starting a podcast if you are now considering it! For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/43 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

34mins

5 Apr 2018

Rank #13

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The key to combating underpricing on Etsy or anywhere else

Ever been scrolling Etsy or Instagram and felt annoyed by the other makers in your niche who are severely underpricing their items and wonder how you could ever stand a chance when people are so willing to sell so low? It is very likely that you have. I hear it so often, from so many people that they simply 'can't compete' and feel discouraged about it. You likely know enough to spot a ridiculously low price in another shop, so even if you aren't completely positive of someone else's costs, or even of your OWN prices, you know enough to know when there is just no possible way that a price THAT low is worth the work. SO what to do about it? That's exactly what I'm talking about in today's episode. I think the answer might surprise you! For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/98 For more free handmade business advice, visit merriweathercouncilblog.com/podcast Disclaimer: *This content is published by The Merriweather Council. The Merriweather Council is not affiliated with Etsy Inc. Etsy is a trademark of Etsy Inc. We write about Etsy, from our own experiences, not for Etsy.

11mins

24 Oct 2019

Rank #14

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An Intro to Trade Shows with Katie Hunt

It was such a pleasure to have the opportunity to chat with Katie Hunt of Trade Show Bootcamp and The Proof to Product Podcast! I actually got to chat with her twice because technology ruined our first recording. YAY! But the good news for you is that the second version was actually even better. In any event, Katie shared some incredibly awesome tips and tidbits related to trade shows! I’ve gotten the feeling in the past few years that many makers are intimidated by trade shows, I think time of that is related to simply not knowing a lot about them, so hopefully this episode provides some clarity. One thing Katie and I agreed on is that it might NOT be a good fit for you to do trade shows and that’s okay - we both want you to know whether it might or might not be well before you venture too far into that journey though, so if you’ve been considering it, definitely check this one out! Full show notes: http://merriweathercouncilblog.com/78 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

36mins

17 Jan 2019

Rank #15

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Pricing Lessons From Grey's Anatomy

from pop culture to business Any other pop culture junkies out there? I know I'm not the only one still tuning into Grey's after all these years. Unless you were born in the past 6 months - in which case, WOW, congrats on getting that reading thing down so quickly! - you have likely heard of and seen some of Grey's Anatomy. This show is a wild success and has been for many years now. It's a success because it taps into current events and humanity that we all experience. The fact that everyone who acts on this show is super good looking also doesn't hurt. For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/61 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

10mins

7 Jun 2018

Rank #16

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Bonus: Making Sense of Legal Matters and Copyright for Makers

"HUH?" That's how I feel about legal and copyright stuff. I bet you do, too. It is mad confusing, right? So much to think about, so many questions... Well, I invited my friend Autumn Witt Boyd who is a lawyer to chat with me about some of this today on the podcast! Listen in as I ask her the most pressing and confusing questions that you and I both have. In fact, you TOLD me that you wanted answers to these questions! So tune in now and hear what she had to say on these subjects! For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/legalepisode For more free handmade business advice, visit merriweathercouncilblog.com/podcast

31mins

8 Nov 2016

Rank #17

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The Virtues of Newness

This episode is a note to new sellers - those of you who are just getting started, those of you who haven’t found your footing in the big picture yet. In episode 99, I spoke about what makers who get to a steady spot are most at risk for. That episode is worth a listen no matter what stage you are at. So is this one. But this one is specifically for those of you who are just getting started. Spoiler alert: you have so many opportunities right now!! Let’s discuss the many virtues of being a “newbie” - and how you can enjoy and embrace this time better! Thanks so much for listening today! Enjoy! For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/106 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

9mins

21 Nov 2019

Rank #18

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Creating Effective Product Listing Pages

effective product listing pages In my time working with handmade business owners and Etsy sellers, I've done hundreds of personalized website and shop critiques. I've noticed something really important that I'm going to share with you today. For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/55 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

9mins

17 May 2018

Rank #19

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What You're Overlooking When Setting Money Goals

setting money goals When it comes to setting and reaching goals, there is no shortage of tips and best practices. From planning to setting to accomplishing, there are some significant general "steps" to take. But sometimes there is information missing; key insights that could inform what goal you set to begin with. It should come as no surprise that setting the wrong goal to begin with will result in feeling like a failure when it is not accomplished. In order to set yourself up for success in achieving your goals, it's important to set the right goal to begin with. That's what today's episode is about. For full show notes and links mentioned in this episode, visit merriweathercouncilblog.com/51 For more free handmade business advice, visit merriweathercouncilblog.com/podcast

11mins

3 May 2018

Rank #20