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Rank #16 in Marketing category

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The Art of Online Business

Updated about 1 month ago

Rank #16 in Marketing category

Business
Careers
Marketing
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[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

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[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

iTunes Ratings

664 Ratings
Average Ratings
623
17
12
10
2

Rick is so real & helpful!

By RooDazzle - May 19 2020
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I love Rick’s podcast for a number of reasons. I’ve always appreciated his honesty about his business journey. He keeps it real & I appreciate that. I’ve implemented some of the tips from his episodes and just those few free tips alone have been incredibly valuable. I’ve also taken his ads course & been coached by him. I can say from first hand experience that he cares a lot & genuinely wants me to be successful. Pure heart and smart strategy make Rick my go-to guy for online business.

Love Ricks strategies and intention

By Colin Boyd - May 11 2020
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Ricks been an amazing advisor and friend to me for my Marketing strategy for many years. He is someone who makes the complex simple and doable. If you want to know how to scale up your biz with the right marketing strategy make to sure subscribe.m! But seriously.

iTunes Ratings

664 Ratings
Average Ratings
623
17
12
10
2

Rick is so real & helpful!

By RooDazzle - May 19 2020
Read more
I love Rick’s podcast for a number of reasons. I’ve always appreciated his honesty about his business journey. He keeps it real & I appreciate that. I’ve implemented some of the tips from his episodes and just those few free tips alone have been incredibly valuable. I’ve also taken his ads course & been coached by him. I can say from first hand experience that he cares a lot & genuinely wants me to be successful. Pure heart and smart strategy make Rick my go-to guy for online business.

Love Ricks strategies and intention

By Colin Boyd - May 11 2020
Read more
Ricks been an amazing advisor and friend to me for my Marketing strategy for many years. He is someone who makes the complex simple and doable. If you want to know how to scale up your biz with the right marketing strategy make to sure subscribe.m! But seriously.
Cover image of The Art of Online Business

The Art of Online Business

Latest release on Jul 10, 2020

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[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

Rank #1: How to Win With Facebook & Instagram Ads in 2020

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This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity!

In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for.

As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 
  • What’s happening to the prices of ads, and why you should still continue to be investing in them (no matter what!)
  • The reasons that we need to have a “mobile first mentality”, especially with Instagram Ads
  • Ways to be using live video in your advertising, and one area that presents a huge opportunity for advertisers next year
  • What you need to be aware of in terms of Campaign Budget Optimization in Q1 of the new year
  • Why I think that Instagram will continue to become more important from an advertising perspective, plus what we’ve been seeing from our Instagram placements
  • How an increased focus on your messaging will help you reach your target audience more effectively, why simplification is key for your ad campaigns, and more!

Dec 23 2019

31mins

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Rank #2: #3: What's Working Right Now with Facebook Ads

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Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.

Here's a hint...Website Custom Audiences.

If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.

It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.

In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.

Jan 04 2015

17mins

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Rank #3: Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond

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Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds. 

This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.  

Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.

If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • Starting small when jumping from being a freelancer to building an agency 
  • The value of knowing and trusting your vision
  • Realizing you have impostor syndrome
  • Amanda's Rotarian background that started it all
  • Being terrified to put pricing on your services
  • Rewarding your loyal clients while increasing your rates
  • Being clear about your values
  • Choosing clients and hiring people that align with your values
  • The trap of hiring a VA without establishing processes first
  • How to grow and nurture a virtual team of leaders to support your business
  • What's working with Facebook now and what's coming ahead

May 06 2020

50mins

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Rank #4: 7 Key Business Lessons I've Learned On My Way to 7-Figures

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When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years. 

On today’s episode I’ll be going into what it took, including things like building a team, positioning myself as an expert, creating and launching courses, memberships and in-person events, and a whole lot more. I’ll be looking at the mindset shifts I had to master, and essentially what it’s taken for me to become the actual CEO of my business.

To create sustainable growth, it takes a more holistic strategy than most experts are using today. Yes, ads are important, but they’re really just one piece of the puzzle needed to get to that next level.

So today I’m going to be sharing 7 key lessons that I’ve learned on the way to 7-figures, and regardless of where you are in your own business, I know that these lessons are going to be super helpful for you. 

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! 

On the Show Today You’ll Learn:
  • One thing that all successful entrepreneurs have in common, and why I invested in this early on in my journey as an entrepreneur
  • Why it doesn’t always pay to be the smartest person in the room…
  • Three subconscious beliefs to remove from your thinking ASAP
  • What taking imperfect action has done for my business each year
  • The best way to continuously fuel the growth of your business
  • What “climbing the value ladder” means, and why you should be doing this
  • How I became obsessively curious about my ideal audience – and you can too!

Jun 05 2019

39mins

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Rank #5: How to Make Facebook & Instagram Ads Easy...

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Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. 

What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do!

As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…

What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!”

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:
  • The right mindset you need to have and approach you’ll need to have in order to get the most out of your Facebook and Instagram campaigns
  • The importance of doing the upfront work, then following the steps in order, in an “algorithm friendly” way
  • What getting clear on your end goal will allow you to do, and a case study of a student of mine who effectively implemented her ads strategy this way
  • Why you’ll need to understand your target audience, and sub-audiences, and how to begin speaking with them
  • How to find your target audience on Facebook and the tools I recommend to do it
  • Specific questions you can begin to ask yourself that will set your campaigns up for success
  • A walkthrough of the campaign set ups, and what to consider in terms of objective, optimization, budget and more
  • A simple trick that you can use for your messaging (even if you “suck” at writing copy)!
  • It’s hard to do, but why in most case you need to leave your ads alone for the first 3 to 5 days…

Sep 18 2019

51mins

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Rank #6: How to Find Your Facebook Ads Target Audiences

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A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today.

A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is.

In this episode I share how I approach finding target audiences for my Facebook Ads, and I take you through my entire process for doing this.

The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well.

Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why defining who your target audience is should be your very first step

• A killer website for getting ideas for your ad copy

• An example of how I would do niche targeting in a specific industry

• A free tool inside Facebook Ads Manager that I use to mine for data when researching my target audience

• My process for building an overarching list of targeting opportunities that is the beginning iterations of potential ad sets

• The number of people I want in my ad sets and why I want a bigger number when my objective is conversions

• The reasons why I usually start with my warm audiences and the order I like to follow

• What to do when you see a good Facebook ad that could be relevant to your business displayed in your newsfeed

Coming up on the next episode I have a Quick Tip where we’re going to be talking about why more leads isn’t always the answer to increasing the amount of revenue in your business, and I’ll take you through an example of what we’re doing here in my business around this concept.

Feb 20 2019

26mins

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Rank #7: #44: Is There a Best Way To Target Facebook Ads? and Other Q&A

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Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!

I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.

Here are the questions we cover today:

  • How do you track conversions when using Facebook video ads?
  • I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?
  • When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?
  • Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently.
  • I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success. However, I recently heard it can possibly work with low cost items.  What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before? Appreciate what you do Rick!
  • If we want to run Facebook ads for one of our businesses but don't have a Facebook page for that business, do we have to build that page up before advertising?
  • After I launch an ad, how do I figure out where to adjust to improve performance? I've been in marketing for 20+ years so I can think of a dozen reasons why an ad isn't working, but changing things up to test each of those hypotheses in a funnel seems arduous.  I'm wondering whether there are more telling ways to figure out whether it's the lead magnet, the Facebook ad or the landing page that is causing poor performance.
  • What's the latest on using LeadPages URLs, the LeadPages WordPress plug-in Custom URL and Privacy Policy links on your landing pages?

Lots of fun today answering these questions.

Jun 16 2015

20mins

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Rank #8: The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt

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On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success.

Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product.

Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content.

In this episode we look at how Daniel has been driving cold traffic to his content and generating $22 for every dollar spent on ads, and why he is using the conversions objective inside Facebook Ads Manager.

He also reveals the feedback loop he’s using to tell how much money he can be spending per lead, and the importance of working with the Facebook algorithm, and not against it.

Daniel explains how his paid ads are benefiting his organic content, and why he feels that his content is converting so well. Daniel does a great job at testing and not giving up on what he’s trying too soon, and you’ll see that he’s playing the long game when it comes to Facebook advertising (and winning)!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger , telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What Daniel’s current daily ad spend is and why he’s not in a hurry to quickly scale it up

• Why lead cost is the most important metric that he measures

• Where SEO fits into his organic and paid strategies

• What are “Hyper Specific Next Step Offers” (and how he’s getting conversion rates of up to 85% using them)

• The strategies he’s using to increase opt-ins and what he avoids in order to limit resistance from potential subscribers

• What his longer form ads consist of and what the targeting looks like for them

• Examples of ad images and headlines that have been extremely effective in catching the attention of his target audience

• His targeting strategies at the ads set level and how when it comes to marketing, we can all learn from the marketers of the past

• A “sneaky hack” of his that’s simple, but so good (and easy to do)!

Mar 27 2019

49mins

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Rank #9: #160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan

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On today’s episode, I’m chatting with my buddy Noah Kagan.

If you’d know who he is, you’re in for a treat...

Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.

Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...

  • why Noah is no longer getting a $1 cost for email signups from his Facebook ads
  • how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)
  • and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode.  Things like...

...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.

This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

On the Show Today You’ll Learn:
  • How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?”
  • Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere
  • How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards.
  • What a Proactive Dashboard is and how it can be used to find new opportunities
  • How Leading Indicator Goals can empower your team and grow your business
  • What he’s doing on YouTube (for free!) to see significant bumps in views of older videos
  • How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos
  • And more...

Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.

We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.

Can’t wait to share that one with you…

FBA Live Announced for December 2017!

I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.

Again, so that we can have the biggest impact on working with you, spots are going to be limited.

You can learn more and grab your spot at rickmulready.com/earlyinterest.

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Oct 27 2017

53mins

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Rank #10: How to Create Big Revenue with a Small Email List with Tarzan Kay

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Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list.Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity.

Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)!

In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business.

Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your list, and why you shouldn’t be sending your newsletter to everyone that has subscribed to it. She also gives two big reasons why her audience loves her so much, which you can start using in your business - today!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:
  • What Tarzan considers to be a “small” list and the benefits you can see by having one
  • How often she emails her list and where she comes up with all the amazing topics to write about
  • The way she uses videos in her emails, and the tools she recommends to do it
  • Tarzan’s list segmenting strategy that resulting in a 75% open and 35% clickthrough rate
  • How she’s using a quiz to effectively segment her list and the importance of making it easy for the people in your funnel to focus on where you want them to go
  • What Tarzan’s team looks like and the important role that her business manager fills
  • How to approach a nurture emails versus weekly emails – without getting overwhelmed
  • Her thoughts on money mindset and how it relates to your pricing

May 15 2019

55mins

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Rank #11: How She Did It: From $10K/mo to $30K/mo In 5 Months w/ Ashley Shaw

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Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life.

In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization.

Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients.

You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers.

Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day.

I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:
  • How Ashley defines “social sellers”, and the ways she started providing them services for content creation and online marketing
  • What her business looked like at the start of 2019 and why she decided to move to a membership model in the Spring of this year
  • The way she introduced higher tiers of her membership and what she’s done to sell it while building her email list and audience
  • The changes Ashley has seen since joining Accelerator this past July and how she realized that success wasn’t about just doing “more stuff”
  • How she’s using video to build her audience and email list, and what happened when she began emailing that list on a regular basis
  • What her team looks like now and what she’s doing to continue scaling her business - while working less!

Dec 11 2019

1hr 2mins

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Rank #12: How to Grow and Engage a Facebook Group w/ Jamie Sears

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I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.

Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community. 

Her wit and genuine intention to provide value are really at the core of everything she does!  We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis. 

We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day.   We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them. 

Jamie breaks down seven types of posts that get the most engagement for her groups.   If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business.  

I also wanted to let you all know if a new program I am offering.  It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love.  In addition to myself teaching, you will also be learning from an amazing group of guest experts.  This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register. 

On Today’s Show You’ll Learn: 

  • How to use your Facebook group as a content resource 
  • The challenge of adapting and creating relevant content vs using what you already pre-planned 
  • Why you should be listening to your audience now more than ever
  • The importance of making money even when times are hard
  • How to create a ripple effect from your services
  • How to get out of panic mode to serve your audience
  • The importance of creating a work-life balance while working from home
  • Reasons you may want to break up your group into smaller ones to better serve a more niche audience 
  • The seven types of posts to get engagement in your group
  • How to use Facebook’s algorithm to your advantage
  • Things you can do to turn around negativity in your group
  • How to determine if you should have a Facebook group right now or not 

Apr 08 2020

1hr 2mins

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Rank #13: #31: Remarketing Secrets for Small Businesses with Michael Alaniz

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In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses.

Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business.

Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show.

Michael’s a Google Certified partner and an expert in local marketing.

In Today's Episode, You'll Learn:
  • Why for local small businesses, remarketing is as necessary as having a website
  • What types of small businesses should be using PPC advertising and remarketing
  • Exactly (step-by-step) how small businesses should get started with remarketing
  • What elements make up a good remarketing ad banner for small businesses
  • What kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you)
  • How to get direct help from Google by calling them on the phone (phone # is below!)
  • How you can get started with Google PPC remarketing, including running your ad banners for around $70

Apr 23 2015

29mins

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Rank #14: #42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner

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Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.

Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.

Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.

In Today's Episode, You'll Learn:
  • The elements every highly converting landing page should have.
  • The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.
  • Oli’s recommendation for how to properly optimize a landing page.
  • He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?
  • Landing page designs that he’s liking (and not liking) these days.
  • And a whole lot more...

Jun 08 2015

23mins

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Rank #15: How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze

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Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast. 

Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign? 

He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.

By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calculating this figure, but he also bakes in the profit margin to be shooting for.

This is an interview that got me so pumped, and I can’t wait to share it with you. Full disclosure, it is a bit heavy on the math, so I’ve if you’re a visual person like me, I’ve put together a PDF download for you to accompany the episode. This resource outlines the calculation that Tom shares today, and you can download it at http://rickmulready.com/278.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 
  • Why diversification of traffic is so important and strategies for doing this
  • The different types of offers that work best with YouTube ads versus Facebook ads
  • The numbers you should be watching very carefully in order to have a successful campaign
  • Revenue – Cost = Profit isn’t ideal (and the formula to use instead to start looking at profit differently)
  • How you can improve your revenue per lead and why this can help save you from comparing yourself with the competition
  • A case study of how he lowered a client’s lead cost from $9.33 to $4.44, while lowering the view rate and increasing the clickthrough rate of the campaign
  • The 5 key pages to have in a funnel and what Tom is tracking throughout it
  • How he is achieving an amazing 60-80% show up rate for evergreen funnels on YouTube
  • The recommended time it’ll take to evaluate the numbers in your funnel in order to start making tweaks and modifications

May 01 2019

1hr 4mins

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Rank #16: #4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

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In Today’s episode: we’re talking with Joey Kissimmee.

Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.

I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting).  If you haven’t already listened to that, definitely have a listen.

Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website.  He’s been really smart about this and his results show it.  We’re going to break it all down for you today, discuss his exact strategy as well as his results.

In this Episode You'll Hear

  • How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day.
  • Which website custom audiences duration is working the best for Joey after testing several different combinations.  Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations.
  • How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads.
  • The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion.
  • Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).

Jan 08 2015

23mins

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Rank #17: #189: (Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman

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On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.

A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a  5-day challenge.

And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients.

I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed.

Today you’re going to learn:
  • How Devani generated $57K by using a challenge that had just 500 people in it.
  • How she uses challenges to sell high-ticket programs
  • What every challenge needs in order to give it a chance to be successful
  • What she noticed about the quality of leads when people went through her 4-week mini-course first
  • She shares a case study of a client who had a $100K month by running a challenge to cold traffic
  • We talk about Devani’s strategy for making compelling Facebook video ads
  • How to use a Facebook group in your challenge strategy
  • Why you don’t need to have a huge audience going through your challenge in order to see success.
  • And more today...

Apr 25 2018

28mins

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Rank #18: How I Did It: LiveStream Launch Formula

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Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a traditional video series to launch, where I scripted and recorded the vidoes over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the LiveStream Launch Formula, which I will be sharing with you today.

The first time I used the LiveStream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the LiveStream Launch Formula in your own business.

In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more.

So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How I used a pop-up Facebook Group to generate engagement and excitement, while making sure I controlled who would be allowed in it
  • The 3 different offers I made to get people to register for the live video series
  • Why I recommend you work backwards when planning a launch, starting from the cart close date (plus the way that I do it)
  • A big mistake that I made the first time I used the LiveStream Launch Formula, and how I fixed this going forward
  • The structure of each live training, and the ways that I created an open loop for participants to want the next one
  • What to remember when offering an upsell, and the results I got from mine
  • Two key things I did during the cart open week that could help your next launch
  • A breakdown of the stats, including return on investment, cost per lead and the highest earnings per lead number I’ve ever gotten from a launch
  • The two most successful ad campaigns I ran for the launch, and what didn’t work that well

Oct 30 2019

46mins

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Rank #19: Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I)

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Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it... Links & Resources Mentioned:  

https://rickmulready.com/accelerator

https://rickmulready.com/livetraining

https://rickmulready.com/facebook-attribution-window/

Nov 08 2019

21mins

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Rank #20: The Key to Successful Facebook Ads in 2017

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Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  

Really, this is the key to any paid traffic whenever you’re running it.

You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  

It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.

I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  

Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.

In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.

Jan 13 2017

17mins

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Quick Tip: The Counterintuitive Approach to Scaling Your Business

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?

In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. 

Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier! 

If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!

And, if you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

Jul 10 2020

14mins

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Inside My Business (Behind-the-Scenes of My Business Model)

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I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! 

Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!

If you like to learn by example, this episode is the PERFECT learning opportunity for you! 

On Today’s Show You’ll Learn: 

  • Where my business has come from, where it is now, and where it's going
  • How my idea of success has changed since starting out 
  • The importance of being clear on your deeper purpose 
  • How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur 
  • How your mindset around money creates lifelong habits and attitudes in your kids
  • Why I have a small team
  • The three units that I break my business into 
  • The five core values that my team revolves around
  • The importance of defining your values
  • The value of success and accountability coaches 
  • The difference between the Foundations program and the Accelerator program

This episode has been a great opportunity for me to reflect on what I’ve learned as an entrepreneur, and I hope it has provided some insight into your own, no matter how far along your journey you are. 

If you want to join the waitlist for the brand new Foundations program that I am so excited about, go to www.rickmulready.com/waitlist

If you want to apply for the Accelerator program, go to www.rickmulready.com/accelerator.

And If you want to apply for a position on my team, go to www.rickmulready.com/apply. We’d love to hear from you! 

Full show notes available at www.rickmulready.com/404 

Jul 08 2020

50mins

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Quick Tip: How to Create a High Converting Lead Magnet

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! 

When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! 

In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. 

If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Jul 03 2020

22mins

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Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb

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Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.

Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.

Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.

Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.

On Today’s Show You’ll Learn:

  • How Melissa transitioned from teaching to starting an online course
  • How to stop asking for permission
  • Why you should take time to reflect on where you’ve been
  • The problem with trying to please everyone, and how to stop
  • How changing your mindset will grow your business
  • Why simplifying your offers will attract more business
  • The importance of thinking about your thinking
  • How Melissa overcame fear around using Facebook and Instagram ads
  • How hiring help can prepare you to handle growth

If you’re ready to stop asking for permission and break down those mindset blocks, this is the episode for you! It’s time to stop trying to prove yourself, and start scaling the business you really want!

If you're an online expert like Melissa, and you'd like my help taking your online business to the next level, I invite you to apply for my new monthly accelerator coaching and mastermind program. If you're an online expert who has already achieved a certain level of success, but you’re not sure how to get to the next level, what you don’t need is another course or more books to read. You need a cohesive growth strategy, coaching, support, accountability and community. Apply now for my monthly accelerator program at www.rickmulready.com/accelerator.

Full show notes available at www.rickmulready.com/402

Jul 01 2020

38mins

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Quick Tip: 3 Simple Steps to Optimizing Your Funnel

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer.

 We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Jun 26 2020

12mins

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Behind-the-Scenes with My Wife, Amy (Episode #400!)

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If you’ve been wanting to get to know me a little better behind the scenes, now is the time!

Today we’re celebrating our 400th episode by having my wife, Amy on the show.  Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.  

On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household.  We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that.

On Today’s Show You’ll Learn:

  • The story of how I met my wife and what our first impressions of each other were
  • Some of our favorite memories and places to travel together
  • How we try to create work-life balance
  • What a typical day/week looks like for me
  • The hardest thing about switching from a corporate job into entrepreneurship
  • How long it took for me to feel like I’d “made it”
  • How struggles with anxiety and depression have affected both of us
  • The one thing I would change in my business journey if I could go back in time
  • The single most impactful mindset shift that I made in the way I relate to success in business
  • How to be a new dad and run a business

Be sure to tune in to today’s special episode!

Full show notes available at www.rickmulready.com/400

Jun 24 2020

51mins

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Quick Tip: MORE Failure, Please!

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. 

When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  What if failing is exactly what you need to do in order to grow your business more quickly? 

Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.  

Are you holding yourself back because you aren’t sure how to scale your business?  Are you afraid of failure?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to an Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to www.rickmulready.com/accelerator.

Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself.  I want to hear about your failures-- and hear about how your business is growing more quickly as a result.

Jun 19 2020

8mins

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Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II)

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So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!

Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out. 

 My special guest today is Pat Flynn.  Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.

Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?

On Today’s Show You’ll Learn:

  •  How to 2X, 3X, or even 5X your email open and click rates
  • How waiting tables at a restaurant relates to email marketing
  • The number one question to ask your email list to ensure proper segmentation
  • The three key elements of creating a segmented email campaign
  • How to better understand and serve your audience
  • Why you should spend time analyzing patterns/trends
  • Where to start with creating your “buckets” (tags)
  • How to simplify the process of mapping out your email segmentation to avoid the overwhelm
  • When to clean up your list and re-engage your campaign

This episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/emailmarketingmagic

www.rickmulready.com/convertkit

www.patflynn.com

Ask by Ryan Levesque

www.rightmessage.com

Jun 17 2020

42mins

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Quick Tip: The #1 Key to My Business Growth

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast. The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. 

Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smaller group of people.  You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections. Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.  

Wondering how you can level up your business?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success. 

What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to rickmulready.com/accelerator.

Jun 12 2020

16mins

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COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese

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Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?

In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.

Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.

Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.

If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.

On Today’s Show You’ll Learn:

  • How he set up an entire business through DMs and targeted ads
  • The process of learning how to use YouTube effectively
  • How he reached 11,000 YouTube subscribers and 26,000 Instagram followers
  • The value of recognizing when it’s time to switch niches
  • Why you need to understand your ideal avatar and their pain points
  • How to overcome burnout
  • How the accelerator program propelled his business
  • How to confront and overcome your doubts
  • Why you should outsource if you can
  • How to persist and adapt to massive change

Kwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off.

It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head to rickmulready.com/accelerator to learn more.

Links & Resources Mentioned in this Episode:

https://www.instagram.com/elementarychinese/

https://www.youtube.com/elementarychinese

Jun 10 2020

1hr 4mins

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Quick Tip: How to Set Your Ad Budget for a Webinar Launch

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I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. 

I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. 

Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.  If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

Just a reminder that I have a new training available.  If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now.

May 29 2020

15mins

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How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I)

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Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.

 Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.

Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.

On Today’s Show You’ll Learn:

  • Where to start when it comes to planning your emails
  • Why list building is communication building
  • How to build an audience that’s rooting for you
  • Different types of emails and what to use them for
  • How to avoid overwhelming your audience
  • How to increase your open and click rates
  • The number one email that must be included in your nurture sequence
  • The secret sauce email (and subject line!) that Pat likes to use in his launches

Full show notes available at www.rickmulready.com/300

If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

May 27 2020

1hr

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Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever

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Today I have a quick tip episode for you.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business. 

I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those. 

Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time. 

Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever. 

If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now. 

May 22 2020

20mins

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Live Webinar Launches: How to Avoid the Overwhelm

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Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.  

In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.

Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.

On Today’s Show You’ll Learn About: 

  • Understanding all the moving pieces involved in a live webinar launch
  • Prioritizing each step in the process 
  • Setting and achieving your webinar launch goals
  • Staying motivated instead of paralyzed by your to-do list
  • Creating a realistic timeline for starting your process
  • Finding team members and resources to help with your launch
  • The onboarding experience and why it’s important 
  • What you should look at during your post-launch review

Simplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program.  This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you!  To find out more head to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/kajabi

www.rickmulready.com/accelerator

May 20 2020

28mins

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Quick Tip Coaching Session: Does Your Online Course Get Results?

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Welcome to another quick tip episode!

In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.

Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough. 

Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  Camille helps hopeful travelers find remote work or start a remote business.

Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success. 

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

Links & Resources Mentioned in this Episode:

www.RickMulready.com/adstraining

www.morethanawheelin.com

Find Camille on Instagram

May 15 2020

19mins

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How She Did It: More Revenue, More Fun, Less Work w/ Joy Foster

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Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. 

Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. 

Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.

If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale. 

On Today’s Show You’ll Learn About: 

  • Creating consistent revenue in your online business while working fewer hours
  • Successfully launching  using the Livestream launch formula 
  • Best practices for transitioning a face-to-face instruction method to an online digital course model
  • Engaging with your audience in new ways 
  • Effectively using Facebook Ads to grow your audience and promote your course launches
  • How to use podcasting to repurpose your content and grow your following 
  • Increasing prices for your online course 

As you can see, Joy has been on a journey of growth in her business over the past year. If you are ready to take a similar journey and are an online expert like Joy, then I’d love to serve you in my newly updated monthly Accelerator Mastermind program. The program is now open by application only. Click here to apply Full show notes available at www.rickmulready.com/296

May 13 2020

44mins

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Quick Tip Coaching Session: Clarifying Your “Unique Solution”

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Welcome to another quick tip episode! 

Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. 

Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. 

I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want.  

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

May 08 2020

16mins

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Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond

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Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds. 

This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.  

Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.

If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • Starting small when jumping from being a freelancer to building an agency 
  • The value of knowing and trusting your vision
  • Realizing you have impostor syndrome
  • Amanda's Rotarian background that started it all
  • Being terrified to put pricing on your services
  • Rewarding your loyal clients while increasing your rates
  • Being clear about your values
  • Choosing clients and hiring people that align with your values
  • The trap of hiring a VA without establishing processes first
  • How to grow and nurture a virtual team of leaders to support your business
  • What's working with Facebook now and what's coming ahead

May 06 2020

50mins

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Scaling With Simplicity w/Brandi Mowles

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Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years.  How?  With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. 

Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. 

We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. 

Brandi focuses her time and energy on what matters most and what will move the needle forward in her business.  On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible.  

If you're an existing ads manager or you're looking to get started with an ad agency, I invite you to register for Brandi's brand new three-part live virtual training series, Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required - even during the times of uncertainty that we are in. This free live training series kicks off on Thursday, May 7th. To register, go to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • What you should be focusing on before you worry about your branding 
  • Using simplicity to filter your marketing ideas
  • The questions you should ask yourself when narrowing down who you want to serve
  • Brandi’s strategy to land high-paying clients
  • The importance of quality over quantity on Linkedin
  • What to do during the first 24 hours of client onboarding
  • Niching down as a service provider or course creator
  • Why you don’t need to focus on multiple platforms in your business
  • Using ads to scale vs relying on organic growth
  • Gaining raving fans through underpromising and overdelivering
  • Brandi’s must-have tools to create simple systems
  • Clever ways to get on the radar of high-quality entrepreneurs

Full show notes available at www.rickmulready.com/293

May 04 2020

54mins

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Quick Tip: What to Do Right Now If You're An Ads Manager

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Welcome to another Quick Tip episode!

This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue. 

Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show.  I have heard from a lot of you about the uncertain times we are in right now.  Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.  

On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time. 

If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients. 

Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business.   Now I work with entrepreneurs to help them grow their businesses.  One of my accelerator students, Brandi Mowles has a training coming up that I wanted to tell you about called Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients.  If you are looking to start or grow your ad business, you will definitely want to check it out.    

Links & Resources Mentioned: 

https://www.rickmulready.com/adclients

May 01 2020

8mins

Play

iTunes Ratings

664 Ratings
Average Ratings
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Rick is so real & helpful!

By RooDazzle - May 19 2020
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I love Rick’s podcast for a number of reasons. I’ve always appreciated his honesty about his business journey. He keeps it real & I appreciate that. I’ve implemented some of the tips from his episodes and just those few free tips alone have been incredibly valuable. I’ve also taken his ads course & been coached by him. I can say from first hand experience that he cares a lot & genuinely wants me to be successful. Pure heart and smart strategy make Rick my go-to guy for online business.

Love Ricks strategies and intention

By Colin Boyd - May 11 2020
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Ricks been an amazing advisor and friend to me for my Marketing strategy for many years. He is someone who makes the complex simple and doable. If you want to know how to scale up your biz with the right marketing strategy make to sure subscribe.m! But seriously.