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Rally The Cause

The Rally The Cause podcast features top leaders and marketing experts in the non-profit world.

Weekly hand curated podcast episodes for learning

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Using Your Platform to Inspire Others with Co-Founder and CEO of Meaningful Gigs, Ronnie Coleman

Ronnie Coleman is the Co-founder and CEO of Meaningful Gigs, a strong community of African designers aimed at building jobs in the creative, marketing, and advertising spaces. Ronnie’s goal is to create 100,000 skilled jobs for Africans by 2028. Ronnie immigrated to the United States from Ghana when he was 19 and worked as an Account Executive at HyperOffice. From there, he was a founding team member and Head of Growth and Business Development at StayNTouch. Ronnie also was a Co-founder of Art Lab DC and is currently the Co-founder of The Black Exchange. In this episode: In the United States, we view our computers, phones, internet access, and Wi-Fi as everyday necessities. But for many other countries around the world, that isn’t the case. It can be difficult for people to access the internet and find work, leading to many underrepresented voices in the creative design world. Ronnie Coleman decided to change that. After immigrating to America from Ghana when he was 19, Ronnie worked at various agencies before starting his own: Meaningful Gigs. Ronnie’s passion lies in giving a platform for African designers to find specialized work in multiple industries, and his company is on track to create 100,000 specialized jobs for African designers by 2028. How? He’s here to tell you. On this inspiring episode of Rally the Cause, Jeff Rum has a conversation with Co-founder and CEO of Meaningful Gigs, Ronnie Coleman. They discuss Ronnie’s experience in Ghana, diversity and equality in the workplace, giving a platform to underrepresented voices, and much more. Stay tuned!

23mins

14 Jun 2021

Rank #1

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Leadership After Unprecedented Times with Founder and President of The Ringel Group, Rae Ringel

Rae Ringel is the Founder and President of The Ringel Group, a coaching and training agency helping leaders become stronger and more successful. She is a faculty member at the Georgetown University Institute for Transformational Leadership, where she is the founding director of their certificate program in the Art of Facilitation and Design. Rae also teaches at the University of Maryland Robert H. Smith School of Business. Rae was previously the Director of Professional and Volunteer Development at United Jewish Communities. In this episode: After months of hearing the phrase “the new normal,” you may be sick of those words. It often feels impossible to go back to normal after this past year, yet many organizations and companies have shifted perspectives and are better than ever. How? Rae Ringel is here to tell you. Rae Ringel is a certified coach and helps executives become better leaders through coaching and training. She works with both high-caliber executives as well as nonprofit organizations alike and has seen how the pandemic has influenced everyone’s leadership style. She doesn’t want everyone to go back to their “new normal;” instead, she wants organizations to move forward. Want to learn more? On this episode of Rally the Cause, Jeff Rum sits down with Founder and Principal of The Ringel Group, Rae Ringel, to talk about leadership during an unprecedented time. They discuss how to find the right hybrid model, how working remotely affects participation and engagement, what nonprofits should be taking advantage of, and much more. Stay tuned!

30mins

7 Jun 2021

Rank #2

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Using Digital Strategy to Market a City with Ivery Boston of the Miami DDA

Ivery Boston is the Innovation and Insights Lead at the Miami Downtown Development Authority. Ivery develops, manages, and supports their implementation and innovations throughout Downtown Miami. The Miami DDA advocates, facilitates, plans, and executes business development, capital improvements, and communications strategies for the district. Ivery has been an Insights Manager at multiple companies, including Indeed and Social Media Link, before joining the DDA. He was also a Proprietor and Researcher for Quickshots Research & Strategy. Ivery holds a bachelor’s degree in community and regional planning and corporate social responsibility from Temple University. In this episode: How can an organization brand a city? What digital strategies are successful in driving a city’s growth? Is Miami more than just fedoras and warm weather? Ivery Boston knows so and is here to tell you why. Ivery Boston works to support and manage innovations in Downtown Miami and is passionate about spreading the word on all the great parts of the city. You might think it’s challenging to market and brand a well-known area, but Ivery and his team push the boundaries of innovation to show the rest of the country all Miami has to offer. On this episode of Rally the Cause, Jeff Rum has a conversation with Ivery Boston, Innovation and Insights Lead at the Miami Downtown Development Authority. They discuss how Miami is evolving to push business growth, Miami’s strategies for maintaining success throughout the pandemic, leading marketing campaigns that work, and much more. Stay tuned!

24mins

31 May 2021

Rank #3

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The Importance of DEI and Systems Change for Nonprofits with Reeshemah Davis

Reeshemah Davis is the Founder and Principal Consultant for Embolden Action, a consulting firm focused on community engagement, systems change, and diversity, equity, and inclusion (DEI). Reeshemah has over 20 years of senior executive leadership experience working with nonprofits like the YMCA. Reeshemah holds a Diversity and Inclusion Certification from Cornell University, as well as many other certifications in the DEI and leadership spaces. She received both her bachelor’s and master’s degrees from California State University. In this episode: Why are diversity, equity, and inclusion important for any organization to implement? How do systems impact the success of a nonprofit? What tactics can help you get to the root of an issue? Reeshemah Davis knows the answers and is here to tell you. Reeshemah Davis is the Founder and Principal Consultant for Embolden Action, a consulting firm focused on DEI, systems change, and community engagement. Although Reeshemah started her company last year, she has been helping nonprofits improve their leadership and DEI practices for over 20 years in multiple executive roles. She’s here to share her passion for working with nonprofits and explain why change matters. On this exciting episode of Rally The Cause, Jeff Rum has a conversation with Founder and Principal Consultant of Embolden Action, Reeshemah Davis. They discuss why organizations should be open to systems change, the impact of diversity, equity, and inclusion in the workplace, Reeshemah’s strategy for creating plans and implementing change, and much more. Stay tuned!

30mins

24 May 2021

Rank #4

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Building Sustainable Philanthropic Programs with Stephanie Schwartz of Little Bean Group

Stephanie Schwartz is the Founder and Principal of Little Bean Group, a full-service leading fundraising consulting firm based in Washington, D.C. Little Bean Group provides a range of services, including fundraising support, learning and development, and thought leadership. Before founding Little Bean Group, Stephanie was the Chief of Staff at The George Washington University and the Greater Washington Area Director at the American Israel Public Affairs Committee. In addition to client-focused consulting work at Little Bean Group, Stephanie leads fundraising training workshops and coaches individuals who are looking to improve their fundraising skills. In this episode: How is the next generation of donors shifting their views on philanthropy? Why is event-based fundraising not always the best option? How can a company improve its fundraising efforts by building relationships with its donors? Stephanie Schwartz is here to tell you. Stephanie Schwartz is highly skilled in fundraising support, thought leadership, development, and more. She has helped clients build sustainable programs, develop their networks, and achieve their fundraising goals. Stephanie has devoted her career to being an expert in the fundraising and philanthropy industries and is here to share her knowledge with you. On this exciting episode of Rally the Cause, Jeff Rum has a conversation with the Founder and Principal of Little Bean Group, Stephanie Schwartz. Stephanie discusses the pros and cons of event-based fundraising, utilizing the pyramid model of donors, the importance of building meaningful relationships with donors, and much more. Stay tuned!

29mins

17 May 2021

Rank #5

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The Science of Giving with Nate Andorsky of Creative Science

Nate Andorsky is the Co-founder and CEO of Creative Science, a full-service digital agency that uses behavioral science in combination with technological and digital capabilities to solve human problems. Before co-founding Creative Science, Nate worked for the nonprofit Startup America Partnership as a Technology Project Manager. Nate is a board member of 2Gether-International and a member of the Young Entrepreneur Council (YEC). He has been featured in numerous publications, including The Huffington Post, Forbes, and Inc. Magazine. Nate is also the author of Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design. In this episode: How can behavioral economics help nonprofits succeed? What’s the formula for creating an impactful website? Why are monthly giving campaigns so successful? Nate Andorsky is here to answer all these questions and more. Nate is the expert on using behavioral science in combination with data and technology to boost companies and solve their marketing problems. He’s here to share strategies and concepts that you won’t want to miss. On this week’s episode of Rally the Cause, Jeff Rum talks with Nate Andorsky, Co-founder and CEO of Creative Science, about the intersection of behavioral science and product design. Nate discusses the benefits of behavioral economics for nonprofits, ways that companies can generate more conversions through their websites, how to communicate your message effectively, and much more. Stay tuned!

24mins

10 May 2021

Rank #6

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How to Market a Country with Joanna Landau of Vibe Israel

Joanna Landau is the Founder and CEO of Vibe Israel, a nonprofit organization using social media and country branding strategies to change the way people think and feel about Israel. Before founding Vibe Israel, Joanna served in the Israel Defense Forces as a paramedic and worked as a lawyer in the high-tech industry. She also established two internet startups based in Tel Aviv.  Currently, Joanna is on the Board of Directors of Vibe Israel USA, a governor of Tel Aviv University, and a Director of Tel Aviv Global & Tourism. She is also a member of the International Education Committee of Taglit-Birthright and is on the Advisory Committee of Innovation Without Borders. Joanna has received many accolades for her leadership in the nonprofit world, including being named one of the “50 Most Influential Women in Israel” by Forbes Israel.  Although she was born in London, Joanna relocated to Israel with her family when she was five years old. She returned to England to study law at the University of Cambridge, where she received both her bachelor’s and master’s degrees. After moving back to Israel, Joanna acquired an MBA in marketing from the Herzliya Interdisciplinary Center. In this episode: What does it take to be one of the 50 most influential women in Israel? How did a woman from the UK make her mark and lead a countrywide branding effort to increase Israel’s positive recognition? What are some must-see attractions in Israel? Joanna Landau can tell you. Joanna Landau moved to Israel from London when she was five years old. After leaving for college, she found herself drawn back to the country and now lives in Tel Aviv. After founding Vibe Israel in 2014, Joanna has led multiple marketing and digital campaigns to educate and inspire people about all Israel has to offer. She’s here to share how her work is making a difference.  On this episode of Rally the Cause, Jeff Rum sits down with the Founder and CEO of Vibe Israel, Joanna Landau, to discuss how marketing can change the way the world perceives an entire country. Joanna shares Vibe Israel’s unique strategy of bottom-up country branding, some of her favorite things to do in Israel, and her advice on finding the right donors for your nonprofit. Stay tuned!

34mins

3 May 2021

Rank #7

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Avoid Nonprofit Burnout and Make a Difference with Tucker Wannamaker of Thrive Impact

Tucker Wannamaker is the Co-founder and Chief Impact Officer of Thrive Impact, an organization designed to help nonprofits create revenue, avoid burnout, and make the biggest impact possible. Tucker has over 10 years of experience working in the nonprofit space, including serving as the Vice President of Advancement at Youth Service America and holding executive positions at Ashoka and Character.org.  Tucker has managed and developed marketing campaigns for nonprofits, including the American Red Cross, United States Olympic Museum, Pikes Peak Community Foundation, and Colorado College. His expertise lies in marketing, revenue creation, strategic partnerships, technology platforms, and managing creative teams. In this episode: Is revenue important for a nonprofit to succeed? How can you avoid burnout while fighting for an important cause? What makes some organizations thrive while others struggle? Tucker Wannamaker knows these questions all too well. Tucker has been in the nonprofit industry for over 10 years and specializes in helping nonprofit leaders avoid burnout. Instead of only focusing on the issues of fundraising individually, his approach takes a broader view. He sees fundraising as an ongoing cycle of interconnected parts. In order to make an impact, all the pieces need to work together. Tucker and his team help nonprofits thrive by using methods with proven results, and he’s here to share his strategies with you. On this episode of Rally the Cause, Jeff Rum talks with Co-founder and Chief Impact Officer of Thrive Impact, Tucker Wannamaker. Tucker shares stories about how to avoid burnout, why revenue is necessary for success, what strategies have the most significant impact in the nonprofit space, and much more! Stay tuned!

39mins

3 May 2021

Rank #8

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The Impact of Messaging on an Important Cause

Jeff Rum is the Founder and CEO of ignite, a full-service agency focused on building marketing strategies, campaigns, and brand stories for nonprofits and purpose-driven organizations. He is also the Co-founder of Yearly, a software subscription service designed to help nonprofits create digital annual reports. Jeff has nearly 15 years of experience in digital strategy, branding, and marketing. Before starting ignite, Jeff was a partner and the Chief Marketing Officer at SPARK Experience. He has served as a digital consultant with the White House, the United Nations Foundation, and the Human Rights Campaign. Jeff holds a Bachelor of Arts in Visual Media from American University and a Master of Arts in International Affairs from Georgetown University. He is the author of Post with a Purpose: A Digital Strategy Handbook and has been a featured speaker on digital marketing topics at regional and national conferences. In this episode: What happens when your organization suddenly needs to shift its message? How can a website’s rankings affect thousands of sick people? What is Gaucher disease? Because of his company ignite’s efforts and partnerships, Jeff Rum was able to bring relief to many unknowingly suffering from a rare genetic disorder known as Gaucher disease. After a treatment was discovered, ignite helped the National Gaucher Foundation change its messaging and raise public awareness. Jeff is here to tell the inspiring story. On this special episode of Rally the Cause, Dr. Jeremy Weisz talks with Founder and CEO of ignite, Jeff Rum, about his company’s partnership with the National Gaucher Foundation. Jeff discusses how messaging sometimes needs to change, the importance and impact of search engine optimization, and how the NGF website was able to reach a struggling family. Stay tuned!

19mins

3 May 2021

Rank #9

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How Nonprofits and Mission-Based Organizations Can Fundraise and Mobilize Their Audience

Jeff Rum is the Founder and CEO of ignite, a full-service agency focused on building marketing strategies, campaigns, and brand stories for nonprofits and purpose-driven organizations. He is also the Co-founder of Yearly, a software subscription service designed to help nonprofits create digital annual reports. Jeff has nearly 15 years of experience in digital strategy, branding, and marketing. Before starting ignite, Jeff was a partner and the Chief Marketing Officer at SPARK Experience. He has served as a digital consultant with the White House, the United Nations Foundation, and the Human Rights Campaign. Jeff holds a Bachelor of Arts in Visual Media from American University and a Master of Arts in International Affairs from Georgetown University. He is the author of Post with a Purpose: A Digital Strategy Handbook and has been a featured speaker on digital marketing topics at regional and national conferences. In this episode: If you want to make a difference in the world, you’re going to need an audience that will take up your cause, amplify your voice, and lend their support. You can’t get your message out there if no one is listening, but cultivating a digital following works better when you have a strategy and some expert guidance. So, where can you turn for help? Meet Jeff Rum, Founder and CEO of digital marketing agency ignite. You can breathe a sigh of relief, knowing that ignite is here for you. Jeff has nearly 15 years of digital strategy experience and is here to tell you everything you need to know about marketing your nonprofit or purpose-based organization. Whether you need help with social media output, brand messaging, or a specific marketing goal, ignite does it all. On this exciting first episode of Rally the Cause, Dr. Jeremy Weisz talks with the Founder and CEO of ignite, Jeff Rum. ignite takes all the guesswork out of digital strategy, and Jeff is here to offer his expertise to nonprofits looking to make an impact. Jeff discusses building a message for your brand, targeting social media channels, mobilizing your audience, and much more. You won’t want to miss this inaugural episode of the Rally the Cause, so stay tuned!

17mins

12 Apr 2021

Rank #10